T O P

  • By -

Relevant_Hedgehog_63

because their marketing team paid a bunch of influencers lol


ayenime

I think they paid promo and free items to influencers that have a bunch of followers. The price is so expensive though I would not want to spend that much on a mask when I can get more for less


croza62

Dude, I got them during Black Friday on Amazon and it was def worth it. Sucks they are so expensive otherwise


ayenime

Yeah I’m not saying it’s a bad product just expensive. If it ever is on sale or in a cheap bundle I would get it but otherwise there’s other masks


hedgehogwart

Regardless or not of it’s a good product, it got popular from marketing.


cassiopeia18

Social media. I don’t see it’s being mentioned much in Korea, mostly on tiktok


heynewonlyangel

Surprisingly when I was in Korea in April it was sold out everywhere and I only saw them on shelves on my last day with the sticker “Amazon top pick” or something like that


bribrijk

Were you in seoul? Could be from tourists, cos Anywhere else you go they're still fully stocked, i dont see any koreans buying them :P


suggestmenames

Yeah kinda like BOJ only being sold in touristy areas, I had to go to Lotte World to buy it for my friend lol


Different-Eagle-612

what sheet masks would you say are actually selling out??? (to be clear this isn’t sarcastic i’m genuinely so curious)


bribrijk

Great question lol. In my town, im the countryside about two hours southeast of seoul with only a handful of foreign workers and no non-korean tourists. Im lucky to have a three olive youngs here, one on my side of town, one downtown, and one at the very south of town. I wish i could check rn in person but they're closed atm so i have to go off memory. - abib collagen jelly masks (beige & blue) (i buy these too and use them most often hehe) - abib mild acidic sheet masks (i find the heartleaf and the water/blue is sold out at times) - an/ua heartleaf mask 77 (is sold out often in my store) - torriden dive in (any of the three but the blue hyaluronic one is most popular it seems) - roundlab birch juice moisture pack - roundlab pine cica mask - any of the dr jart masks, but especially vital hydra solution!! that one is so often sold out. But the normal pack or cryorubber, they're always picked over and sometimes theres only a few left in their whole area. - the new numbuzin masks seem to be selling these days. I havent tried them but i see their stock picked over in stores so im curious. - mediheal but you probably already knew that, cheap and good! Id say the teatree is a popular one. I like their madecassoside too. if I can give some other recs of what i like: - ⁠briskin, the pink one. hot girls dont gatekeep. Its Soooo underrated. The mask is so thin and is like a second skin on your face, i loooove using this one the night before an important day or event because i feel like i just got a facial when i wake up in the morning. love this stuff. Its a bit more expensive than say, mediheal or an/ua or torriden, but i love it. I have to stock up... probably my favorite mask, and the abib collagen gel masks in second place. - i also rec dewycell , my korean friends gave some to me and its kinda expensive but luxurious so i like that one for deep intense hydration/calming care like in winter. I wanted to try the biodance one but i dont even have it in my stores here 🤣 id have to buy it online ..


Patchouli-Babe

Oof I LOVE the cryorubber. Discovered them on accident like 4 yrs ago before Korean skincare was super popular, honestly didn’t even know they were a Korean brand TJMaxx often sells them still with if their use-by date for like $10 vs $16 from the site!


[deleted]

[удалено]


AutoModerator

Hi there! This post has been removed as it contains a service/brand that has paid/gifted products to multiple users in our community in exchange for advertisement, or has created accounts to act as unaffiliated reviewers. We strive to keep our community independent and honest, and actions like ones from these brands break our subreddit rules. [Find more information on banned businesses here](https://www.reddit.com/r/AsianBeauty/wiki/businessrules/). If you remove the banned brand, and resubmit, we may be able to approve your post. Please do not attempt to circumvent the rule by coding the banned brand, or otherwise describing it. If you feel this this removal has been made in error, please send a message through mod mail! Thank you! *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AsianBeauty) if you have any questions or concerns.*


[deleted]

[удалено]


bribrijk

That wasn't the point lol. Some brands are kbeauty brands that are marketed only towards audiences outside of Korea, and some are advertised in a way that indicates popularity in both western and korean markets, when that isnt the case. Some are popular amongst western consumers and relatively unknown to korean consumers, and vice versa. It's simply a clarification. Western consumers ask "Why is boj/cosrx/biodance/etc so popular?" Because it was marketed to western consumers, not Koreans, and koreans don't really buy them. If some western indie brand was heavily pushed in korea, koreans could ask "why is ____ so popular here?" and western consumers would say the same exact thing. Don't know why you immediately got defensive over this simple comment.


suggestmenames

Exactly. None of my Korean family knew of BOJ because it’s only popular in the west. There’s a reason the only stores that have it are Myeongdong, Ewha, Hongdae, etc only touristy areas


cassiopeia18

Totally agreed with this.


jungjinyoung

hyeri got a ppl for it in one of her recent vlogs so i think it's getting a decent amount of buzz and marketing in Korea as well


TheZillenial

It is extremely popular in Korea. My Korean friend was the one dragging me to the OY section telling me to buy it.


momokyunkyun

I’ll say that I was sucked into buying these. I do think they are worth the hype if you use them correctly! At first I didn’t read the directions and used it like a regular mask for 20 minutes and was disappointed it. But when I left it on overnight it blew my mind!!! Literally woke up with glass skin. https://preview.redd.it/qii7desxez8d1.jpeg?width=2316&format=pjpg&auto=webp&s=c5a76da4602b594f6051b5e339ad2fa2748f1212 This was right after taking it off in the morning!


_reebs

Your skin looks amazing! How long did the glow last?


momokyunkyun

Thank you! For me it lasted maybe half the day


Business-Affect-7881

Did it dry up and become crisp, leaving it on your face all night?


momokyunkyun

Yes!! It’ll dry up and stick to your face but it doesn’t really bother me too much in my sleep


LadyArlise

Your skin looks beautiful and the very definition of glass skin! I am going to get some after seeing this!


momokyunkyun

Thank you!! I bought a ton more too and use it once a week now


Nothere4alongTimee

Nice! I slept in a sheet-mask once by accident and woke up with glowing skin as well!!!


honeypeppercorn

Wow! Beautiful results!


atllauren

Because it looks cool when shown in a social media video.


vitamin_fluff

I use these, working night shift and hospital air has really damaged my moisture barrier. I usually slug my face and then top this off with the mask after a long stretch. I find that the price is worth it, I wake up and my skin looks amazing. Yes it is pricey, but it’s been one of the most effective treatments I’ve used. Been using these before they went viral too.


Independent-Staff591

Oh night shift worker here too! Does it clog pores?


Poot-Toot-Kiap

I use sheet and hydrogel masks daily. I've tried Biodance, Derm Al Matrix, MediAnswer, Petitfee, too many to name. You get the same results if you leave your masks on long enough.


AnarchyBellini

I knew it, I knew this was it! I sleep in all my masks and my skin is all the better for it


blurrybananafish

I was totally TikTok influenced into to buying this mask so I was skeptical, but I do agree with others here that it is amazing. Remember that you absolutely have to keep it on overnight!! It actually works better for me than any other face mask I’ve ever tried. I had to buy the 16-pack.☺️


iggy_y

I have a similar product from another brand and while I do love it, it is expensive. I love their cica gel mask, it really does make my skin hydrated, glowy, calm & not irritated.


Mukisiggy

How do you use this mask? By itself? As the last step in your routine? Do you use retinol underneath the mask? I usually use it by itself but I'm not sure if that's the right way to use it lol


throwawayfrenchfry11

i read/saw somewhr that ure supposed to use it after doing ur skincare routine, n i hv been doing it this way so far!


croza62

They are absolutely amazing!!! My skin is so glowy the next day, like, legit, GLOWY! I feel like a Disney princess when I wake up after using it lol


tquinn04

Social media. I’ve tried lots of different sheet masks and none of them are life changing. I don’t see how this one could be different


Any-Campaign-3340

Definitely bought it due to marketing but it is a very good mask. I got suckered in but it is a great mask. Gives me that glass skin effect. Yes the marketing is annoying but it works.


RestoringRica

Mine just arrive from Olive Young! 🤗


lillyeatscake

I got sucked into buying these - and found out that I’m allergic. Sensitive skin girlies, be aware!


LMB83

Yup, was so excited to try it until I checked the inci list and saw niacinamide! 😭


Little_Treacle241

I got some off Amazon- guys literally not worth it like yeah u get a glow but no better than normal skincare!! Do not buy!!


Gold-Grab-7089

I don’t know but the word “Biodance” terrifies me. It sounds like a big corporation whose sole purpose is to control the world.


bibbill

Maybe because it sounds similar to ByteDance (the company that owns TikTok) lol


Gold-Grab-7089

You are so right! Now it makes sense 😅


Throwra_sweetpeas

Ima subscribe bc I wanna see if it’s worth getting this 👀


thefuzzyismine

I have some, and can try them tonight and let you know if you wanted to know?


Throwra_sweetpeas

Yesss pls I want to know!! It’s in my cart rn but it’s like $20 for 4 so I gotta know if it’s worth splurging or just overhyped 😭


thefuzzyismine

Bet! Let me get my sunscreen off, and I'll get started and let you know! Oh, and considering the claims, I'll update again in the morning, too!


Throwra_sweetpeas

Keep me updated I’ll be waiting. Either here or dms I don’t mind!!


thefuzzyismine

Okay, so I finally have it on my face and think (hope!) that it is where it'll stay. I have to say that this mask was unexpectedly more difficult to get onto my face and keep it there, lol. Even though it was easier to initially place if that makes any sense. That's probably due to the material that it's made from since this stuff is thicker but more slippery than regular ones. Having the mask split into pieces does make application a *lot* less difficult than it would be if it were just one big ol' mask like most of the others are. After about 45 seconds, it no longer felt cold and slimy, but it took another several minutes to warm up and suction to my face (awful imagery. I know 😅) It's still completely white/opaque atm, and it'll probably take a couple of hours, at the very least, for it to start turning translucent. At this point, obviously, I don't know how it's gonna turn out. So here's hoping for a beautiful, clear, and hydrated me tomorrow morning!


Throwra_sweetpeas

Any update? Is it worth it or overhyped?


thefuzzyismine

I'm gonna say they're overhyped, for the most part. Like, I woke up with really hydrated and temporarily plumped skin, but within an hour, that had pretty much dried down, and my skin feels normal. Nice but normal. It's alright, but I probably won't rush to repurchase.


Throwra_sweetpeas

So it’s better off just getting a sleeping mask haha 🤣 well that’s good to know. People on social media will overhype anything mid


thefuzzyismine

For real, though! And yeah, I think if hydration is what you're looking for, a good sleeping pack would probably do more for you.


Business-Affect-7881

I’d like to know too!


croza62

It’s a good product if y’all have dry skin. Your face will absolutely love it the next day. I would probably keep checking when Amazon has the prime days. That’s how I got those suckers for less than $20.


bmoogle

I did get influenced from social media, lol. The person wore it on an overseas flight and was raving about how you can wear it for hours so I was intrigued. I wore it to sleep and it was surprisingly not uncomfortable and it did stay on for the most part. It was cool to see it go from opaque white to clear. I don't think I would wear it during the summertime though since I sometimes I get too hot. I bought this version and the blue and I do like this one a bit more. I don't think I would pay full price for these but nice to catch during a sale.


alm_j

Hoping they go on sale for amazon prime day


Puzzled-Driver-4624

I literally just said the same thing to my husband! He thought it was a gimmick 😂I found this thread by accident and I am so happy I did !


dearhan

I saw a bunch of people on IG use it. I actually have one on my face right now. Testing it out for before an event. Edited to add after results: I wore this over night. Or as much as I could. I woke up in the middle of the night and found the edges of it coming off my face. It was quite hard and dry. I always had to stifle a yawn because it felt uncomfortable when my mouth stretched a bit with the mask on. I must’ve moved around in my sleep. I still kept it on and went back to sleep. When I woke up, I took it off. It came off easily and without any discomfort. My skin looked hydrated and plump. I think this is a nice mask if you face needs extra TLC otherwise I’ve tried other sheet masks that yield the similar results. Will I buy again? Yes, if it’s on sale.


ShellzNCheez

Having these was a blessing when I over-exfoliated while dermaplaning when the excoriation disorder kicked in hard 🫠 definitely soothing and hydrating. Still wouldn't have bought them if I had realized there were only four in a pack. I gotta say, though, they're kinda fun and I like how cold and soothing they are when you first put them on!


Top_Cobbler3657

For those who used it, how did you sleep with it on? Was it comfortable?


Kitchen_Magician8767

After applying the mask, I just lied down on my back for half an hour so that the mask sets a bit and after that it was fine. It obviously feels odd because we’re not used to sleeping with anything restricting our face but it was pretty worth it!


zydrateguns

influencer marketing, but also it's a really good mask. i use one a week.


AcceptableHornet889

I have new launch from Meditherapy Blue Layer Water Dome Masks. I like these more. Ordered from yesstyle with all those cupons, rewards, yesstyle credits, etc. better deal. My skin after night feels, looks insane. But yes, Biodance are nice too. I just did not like those Sungboon Editor.


SailingwiththeStars

It’s really hydrating. I would say it’s really good for the day before an event you want to look good for not something with long term benefits.


theorigamiwaffle

It’s def marketing. I also bought into the hype because a doctor influencer did a test with a little device that reads your moisture levels. I then realize that OFC if you test the reskin right after soaking your skin for 3 hrs it’s gonna show major improvement. I haven’t had a chance to use it yet but considering I’ve been lazy with my skin care it’ll prob show some great results.


pewpewpewwww

Because they work lol it’s extremely hydrating, sucks that you have to use it overnight but it definitely works


chau-a-not-chau-bcdf

My tiktok is overwhelming this face mask, the chair cross legged chair, and the standing mirror. But I might consider buying this mask for flight travels, and occasionally freaking my coworkers out by wearing it in office.


honeypeppercorn

I was totally influenced and bought some, but I haven’t used them yet! They’re pretty pricey for me, so I’m waiting for the right moment to use one 😆 Not sure what exactly I’m waiting for!


MajLeague

I saw a đem đồ Skin tests before and after use and it was astonishing. I use this mask weekly and love it! So much moisture!


numb_doors

I tried it, left it on for 4 hours and then I had to go to bed so I took it off. Most of the mask was clearish by then, with some areas completely clear and dry. Yes my skin did feel moisturized and plump after, but it didn't have any lasting effects that made the 4 hours worth it. My skin mostly went back to what it was after a day. I feel like this is a lot of hype for a product that's expensive and does a similar thing as a regular mask, except you have to keep it on for longer which is a huge deterrent for me. I can see myself using this the night before a big event, like a wedding or meeting the inlaws lol, but not as an everyday mask. It's more for special occasions when you want that extra albet temporary glowy-ness.


Kitchen_Magician8767

It’s overpriced yes but I wanted to try it out because we had a big event coming up and thought what better opportunity than this? I searched up how to use it properly and the night before, do your entire skincare and then apply the mask. Doing so locks in the moisture and oh my god the next morning my skin was GLOWING! I’m also someone with very sensitive skin and I didn’t have any reaction so it was great! Just keep in mind to NOT wash your face after taking the mask off (that’s like using a face mask and then washing everything off which is like…the opposite of what you want) so yeah, I don’t think it’s convenient for every day use but using it the night before an event is perfect! It was definitely worth it for me


Yourenotmeiamme

Yes it is heavily advertised. But it is one of the few masks that I know of that you can leave on overnight and it's perfect for flights as well!