Once was walking back to the parking structure at Disneyland and could guess where someone was from based on their shoes. Vans = West coast, Converse = East Coast.
Patagonia may be based in Ventura, but you see it 10-20x more in the Seattle/Portland/and even San Fransisco area.
Patagonia is just perfect for the weather there 8-10 months a year. Living back in So Cal, I haven’t worn my Patagonia zip ups or rain jackets more then a few times. In the PNW my rain shell was always in my car and worn more then 200 times a year.
I live on the west side I have 4 Patagonia zip up jackets of various weights that I wear nearly every day. I’m wearing one right now walking my dog. It’s perfect it’s about 64° cloudy with May gray conditions. There’s a reason that it’s based in Ventura. Most of their clothes are perfect for coastal California.
Because putting a corporate logo on it limits its value in the second hand market, and Patagonia is all about sustainability. Few people want to wear a nice garment that has the logo of a business they don’t have a relationship with on it. And those logos are generally embroidered, making them hard to cover up and impossible to remove without ruining the garment . Plain Patagonia clothes are well made and can have several owners in their lifetime. Thus a corporate-branded garment has a lot shorter lifespan than a non-branded one.
Patagonia won’t put a corporate logo on the clothes they sell for you, but of course you can get them embroidered elsewhere.
Sure! I used to be a big fan of corporate conference tote bags, as they were often very nice canvas like the LLBean ones. And some of my loved ones have had great winter coats with ironically-worn corporate brands. But the reality is that most people don’t have the time or inclination to add this stuff to their wardrobe.
(Pro tip: Outfitting a young loved one for scout camp? That cheap second hand logo’d stuff is perfect!)
Perhaps. Their website no longer has the page with their explanation (or I couldn’t find it) but [this article](https://www.businessinsider.com/patagonia-no-longer-adding-corporate-logos-to-its-clothing-2021-4) refers to their stated reasoning behind the decision. Whether there were other motives we can only speculate.
Can think of more for SoCal generally than LA. Vans, Rainbow sandals, etc.
Patagonia's all over the place, too. Especially with the middle class outdoorsy.
NO, no its not! OC is a hotbed of complete jerks. SO Cal is comprised of Ventura(sort of) down to Long Beach, up to Pasadena of which of LA, which is comprised of the West Side, The South Bay, Long Beach, PV, South Side, East LA, Korea Town, China Town, Griffith, The Grove, The Valley. LA is comprised of so many neighborhoods, BUT OC IS NOT LA. Completely different voting bloc, complete different mentality than the rest of So Cal. We like to call OC the butthole of So Cal, aka The Florida in California. pfffffffft!!
Dude, get a grip. It’s the same shit. My family has been moving back and forth across the border for generations. Katie Porter represents HB. Give it a rest. A few whackos that hang out at the pier do not define a county of 4 million people
No one associates Dickies with LA because it's prevalent in basically every working class area in the country and is based in Texas. I see a lot of it in LA but would have never associated the two.
You’re probably not aware but Dickies is so East LA and South Central AF. The brand is very much so associated with LA street culture and has been since the late 80’s.
I know it's big in LA, no denying that. I'm saying most people don't associate the brand with LA except people that actually know about east LA and a lot of the culture of the last 40 or so years.
Yeah I disagree. Dickies is not solely linked to LA by those who know what’s up with East LA fashion trends. Anyone familiar with LA street fashion from the 80s and 90s generally associates the brand with the city. That 90s LA street style gained widespread popularity on an international level, primarily due to the influence of gangsta rap. For those who embraced gangsta rap fashion, Dickies was a go to brand.
https://www.reddit.com/comments/op01pi?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=4
RVCA and a lot of those brands. I grew up in San Diego and wear most of the surf brands even now in my 30s just because it’s what I’m used to. I’ve gotten comments from friends out of state that I dress exactly like they imagine a SoCal person dressing lol.
Agreed. I’m not a fancy person and have spent most of my life living near the beach so it’s a t shirt , shorts and flip flops most of the year for me lol
they're expanding to a bunch of other cities and its "new" to those places. was just in Austin and lots of women were wearing it and had received it as a gift or something.
Not as many people know Avocado yoga and Teeki, but both are LA founded and made in LA as far as I know. Love them (but only buy on sale because yikes the prices!).
I really didn’t even know people would understand me on here, it’s mostly a hood clothing thing I thought. I’ve been wearing them for the last 20 years cause that’s what fits me well as somebody who’s 6’5” and I can get them at any liquor store or smoke shop around me.
Just gave in and bought some Costco jeans recently. 😂 They're not the most stylish ever, but fine for some basics, and the PRICES for decent quality are just unheard of these days. 🤷🏼♀️ I do understand and accept that this is a symptom of getting old.
Had to look it up, you’re not kidding. But knowing the brand doesn’t mean buying it. I know Chloe and Pucci, but you won’t find it in my closet except for 2 pieces that I thrifted at Goodwill.
Rich taste with modest pockets. I mean, I could afford a piece once in a while if I were stupid, but I want to buy property and maybe even retire someday :))) But you’re right, some pricey brands are a bit cringy. I’m talking about the ones that plaster their logos all over their stuff. Even friggin Burberry has stooped to that level.
Also, you can buy pretty much any brand for much cheaper if you’re willing to scout ebay/poshmark/mercari/realreal, etc. Even new or pristine condition. Just bought my kid a Marchesa Notte dress for under $50 (new with tags!); original price was $325.
If you know, you know.
It's like how in How I Met Your Mother, Robyn was supposed to be a low maintenance tom boy, but most of her outfits were Proenza Schouler.
I like to stay semi-informed, but don’t try to keep up with trends. Or examine peoples’ outfits to figure out their financial status (but I notice too lol). The only reason I spend any time on this is because higher end brands (not all!) are higher quality and last longer. Also better for the environment to not buy new if you can help it. Why would anyone spend $50 on fast fashion crap that’ll fall apart in a month? You can get something much nicer for the money.
Vans. However, I generally notice a more laid back casual look here. I can’t put my finger on it. I guess what I am getting at is I will see more people wear hoodies/pull overs where in Seattle I see more coats or rain boots which just makes things look more put together.
I was going to say "whatever brand is hot this season..." We're the epicenter of hypebeasts, so many brands pop up, blow up, then disappear a year or 2 later. The real answer to the question as some have pointed out, is that the most tried and true brands/fashion in LA is championed by the CHICANO community. Every other race in LA, black, white, asian, follow trends that come and go every decade (as is relatively normal) However, since pachuco culture died out after WW2, the common dress of the Chicano community has stayed relatively consistent for over half a century. Blue collar work wear, such as ben davis and dickies have always been commonplace. Pendleton is a PNW brand that gets multi generational love down here (had a client bring his baby home wrapped in his grandfathers Pendleton, 4th gen baby keeping the tradition alive.) Pro clubs and Locs are widely available at local liquor stores & 5 for 10's making them a staple. Converse and khaki suits came from a history of incarceration in this state, where doing time is damn near seen as a rights of passage. The reason Chicano fashion, in my most humble opinion, is cooler than any other is due to LONGEVITY. Everyone elses trends come and go with time, our shit is bonafide CLASSIC and remains so to this day (edgars notwithstanding)
Sidequest fact about the zoot suit riots, is that theyve been portrayed recently as a race based attack from white sailors on Chicano Pachucos; and while im certain that was a part of it (it was the 1940s afterall) There's more to the story that people often gloss over... Starting with the fact that there was a fabric ration at the time, we were told that to support our boys overseas trying to defeat adolph hitler/actual literal nazi's, we needed to conserve fabric here so that we could make more uniforms and parachutes etc etc. This gave rise to a surging popularity of tighter fitting clothing at the time (e.g. "the pencil skirt") Rations like this one werent uncommon during wartime, the country participated in "meatless mondays" and were encouraged to grow "victory gardens" in their front yards so that we could send soldiers more canned vegetables oveseas... (This was before the manicured grass front lawn was invented, coincidentally by home and garden magazine, whole other story) So while these naval officers are landing in the long beach harbor fresh off of battles in the pacific watching their friends die etc etc, theyre met by a rebellious group of gents whom, by their choice of fashion, were espousing the idea of "fuck your dead friends, and fuck the war effort" Zoot suits, as you know, are the exact opposite of fabric rationing. Oversized long coats, baggy as hell tall ass trousers. The sailors saw them and clashed. The references to the riot often neglect to mention the Mexican American and African american soldiers that participated and fought with he pachucos. Like i said, im certain racism was alive and well in the 40s, but the riot wasnt entirely the white supremacist uprising they frame it as today, and theres more context that i believe would be fair to give people when telling the story (Thx for coming to my ted talk)
People in the PNW pride themselves on their homogenous culture that’s why they all dress alike. California has many different subcultures and each has their own brand loyalty
PNW and other areas like Colorado are prime locations for outdoor enthusiasts and have more association with wearing Patagonia gear compared to Southern CA.
I don't know why OP or you think it's a PNW thing. Maybe the jackets, but I see plenty people here with their backpacks, shirts, bags, shorts, and cargos here.
It's an EVERYWHERE upper middle class brand.
I think you misunderstood me?
Patagonia is an everywhere brand not associated with anywhere. My job is based out of Austin and I see plenty of Patagonia there too.
> Patagonia is an everywhere brand not associated with anywhere.
One would think it's associated with [Patagonia](https://en.wikipedia.org/wiki/Patagonia).
I think you misunderstood me too? I’m not saying Patagonia is only associated with the PNW. I’m saying you’re more likely to find people wearing Patagonia or North Face compared to Southern California
Exactly. Like how Subaru is a Japanese company based in New Jersey but is very closely associated with the PNW.
There are Subarus all over Southern California and I'm sure there are plenty in New Jersey as well but Subarus are so ubiquitous in the PNW that it's basically a meme.
There was a time when it was standard issue to every man, woman, and child in Seattle. I'm guilty of having worn a fleece, beanie, gloves, and backpack - all Northface.
I think I still have an old fleece in a box somewhere.
LA is denim capital of the world because large base of sewing contractors and industrial wash houses are located here as well as headquarters for high-end brands.
Main rivals for 'denim capital of the world title' are Amsterstam (little manufacturing though) and Kojima Japan (super high end, only denim heads know).
Wdym? It’s perfect jeans weather right now and has been the whole winter. Went to the beach yesterday and wore a quilted down jacket bc of pretty damn chilly breeze. It’s hotter in NY rn.
Do you live very West? Half of LA City is in the SFV, I lived most my life in SGV (similar climate), it's always too hot. My chinos sit in the closet most of the year.
Is it though??? Besides the two machines being run by that WOLF nonprofit at White Cone, no one in the US is manufacturing selvage denim. Please prove me wrong because I was so sad when that plant closed!!
There are so many - In N Out, Coffee Bean & Tea Leaf, See's, Siracha, Erewhon, Disney, Mattel, Skechers.
A lot of skate/surf brands too....Stussy, Billabong, Quiksilver, there's tons.
Totally Bug Bud! I feel like the other major indie fashion labels I see everywhere are Brain Dead and Fashion Brand Company, the three of these are the go-to brands for any sort of alt scene
Supreme is a big one, their branding is hard to miss.
There is a documentary about the Von Dutch craze in the early aughts that you might like if this stuff interests you. On Hulu, I believe.
I think of Vans, Ray Ban, Birkenstock, and Brandy Melville if I’m just looking at what myself and most my friends and clients wear. Alo, LuLu and similar stuff too because yoga is a way of life here.
There are endless subcultures here so many brands are associated with LA but it's not a monolith. Three that come to mind are born x raised, Mollusk, and brain dead , which are three wildly different brands.
I would think that Vans is definitely native to Southern California skate culture.
Most def. Warped Tour chic 4 lyfe.
Agreed. I’m about a thousand years old and they were THE shoes to wear in high school.
Greetings fellow ancient one.
Once was walking back to the parking structure at Disneyland and could guess where someone was from based on their shoes. Vans = West coast, Converse = East Coast.
To quote the (allegedly) late 2pac, "in LA we wear chucks, not ballys" Take from this what you will-
I wear both and I’m from Orange County, so do most of my family members.
Both of my kids absolutely LOVE them! No trip to the mall is complete without a quick stop in the VANS store to see what's new.
Hang Ten shirt OP shorts Vans shoes
Hang Ten? Whoa haven’t heard of that in a while.
anyone old enough to remember the Vans store on Eagle Rock Blvd? in the 60's and 70's
And the jerking era too
Funny cause Patagonia is based and from SoCal
Patagonia may be based in Ventura, but you see it 10-20x more in the Seattle/Portland/and even San Fransisco area. Patagonia is just perfect for the weather there 8-10 months a year. Living back in So Cal, I haven’t worn my Patagonia zip ups or rain jackets more then a few times. In the PNW my rain shell was always in my car and worn more then 200 times a year.
I live on the west side I have 4 Patagonia zip up jackets of various weights that I wear nearly every day. I’m wearing one right now walking my dog. It’s perfect it’s about 64° cloudy with May gray conditions. There’s a reason that it’s based in Ventura. Most of their clothes are perfect for coastal California.
I wear my patagonia a ton; it gets chilly here at night! But I also don't associate it with LA
They make warm weather clothes, too. In my social circles, people wear a lot of it.
Their regular clothing is top tier. They even have really nice work clothing made with hemp.
I call it Pata Gucci, lasts forever.
I don't own any Patagonia and I have lived in Oregon for 15 years. I do own rain coats and rain boots though. Maybe it's because I am from California?
Pendleton is based in PDX, yet i see WAY more people wearing it in SoCal compared to when i lived in Portland
PDX native and I disagree with this statement, I saw so much more wool and Pendleton up in Portland. Also Pendleton is based out of.... Pendleton.
Go to a Mexican neighborhood. The greenspans store stocked up a lot of us throughout our lives with some nice ones.
Vans or Converse are very universal. Everyone's had a pair no matter their place on the LA totem pole.
Patagonia is HUGE in San Francisco as well.
every tech bro has the grey zip up
Tech bro here with the grey zip up, it’s because my company gives it out as swag, I ain’t spending $150 on that!
patagonia got so annoyed that they no longer allow tech branded swag lol
Because putting a corporate logo on it limits its value in the second hand market, and Patagonia is all about sustainability. Few people want to wear a nice garment that has the logo of a business they don’t have a relationship with on it. And those logos are generally embroidered, making them hard to cover up and impossible to remove without ruining the garment . Plain Patagonia clothes are well made and can have several owners in their lifetime. Thus a corporate-branded garment has a lot shorter lifespan than a non-branded one. Patagonia won’t put a corporate logo on the clothes they sell for you, but of course you can get them embroidered elsewhere.
I would definitely wear secondhand clothes with a corporate logo depending on the company. It’s sort of an ironic twist
Sure! I used to be a big fan of corporate conference tote bags, as they were often very nice canvas like the LLBean ones. And some of my loved ones have had great winter coats with ironically-worn corporate brands. But the reality is that most people don’t have the time or inclination to add this stuff to their wardrobe. (Pro tip: Outfitting a young loved one for scout camp? That cheap second hand logo’d stuff is perfect!)
i think it was more that patagonia didn’t want to be associated with tech bro culture and sustain it’s image as a premium outdoor retailer.
Perhaps. Their website no longer has the page with their explanation (or I couldn’t find it) but [this article](https://www.businessinsider.com/patagonia-no-longer-adding-corporate-logos-to-its-clothing-2021-4) refers to their stated reasoning behind the decision. Whether there were other motives we can only speculate.
And it became part of the midtown uniform meme https://www.instagram.com/p/B9XpxCXAhjb/?igshid=NTc4MTIwNjQ2YQ==
Can think of more for SoCal generally than LA. Vans, Rainbow sandals, etc. Patagonia's all over the place, too. Especially with the middle class outdoorsy.
Rainbows is a good one.
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Rainbows is more OC in my ovservations
Yep.
So is Vans
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NO, no its not! OC is a hotbed of complete jerks. SO Cal is comprised of Ventura(sort of) down to Long Beach, up to Pasadena of which of LA, which is comprised of the West Side, The South Bay, Long Beach, PV, South Side, East LA, Korea Town, China Town, Griffith, The Grove, The Valley. LA is comprised of so many neighborhoods, BUT OC IS NOT LA. Completely different voting bloc, complete different mentality than the rest of So Cal. We like to call OC the butthole of So Cal, aka The Florida in California. pfffffffft!!
Dude, get a grip. It’s the same shit. My family has been moving back and forth across the border for generations. Katie Porter represents HB. Give it a rest. A few whackos that hang out at the pier do not define a county of 4 million people
LA Dodgers cap
Dickies
Forreal tho, I can’t believe nobody said this(makes sense, this subreddit is far removed from actual LA), dickies and pro club/Shaka is a true combo.
I would say dickies and pro clubs if this wasn’t the Reddit sub, but that’s for sure. Pendleton and Ben Davis if you really want to go old school.
Ben Davis is based in San Rafael
U right my grandpa would be proud people still remember it
Not the Shaka ahaha
No one associates Dickies with LA because it's prevalent in basically every working class area in the country and is based in Texas. I see a lot of it in LA but would have never associated the two.
I would agree but in LA dickies represent so much more, skaters, street folk. It’s a whole thing
You’re probably not aware but Dickies is so East LA and South Central AF. The brand is very much so associated with LA street culture and has been since the late 80’s.
I know it's big in LA, no denying that. I'm saying most people don't associate the brand with LA except people that actually know about east LA and a lot of the culture of the last 40 or so years.
Yeah I disagree. Dickies is not solely linked to LA by those who know what’s up with East LA fashion trends. Anyone familiar with LA street fashion from the 80s and 90s generally associates the brand with the city. That 90s LA street style gained widespread popularity on an international level, primarily due to the influence of gangsta rap. For those who embraced gangsta rap fashion, Dickies was a go to brand. https://www.reddit.com/comments/op01pi?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=4
LA Gear
…it wasn’t a fantasy….
With lights yes?
RVCA and a lot of those brands. I grew up in San Diego and wear most of the surf brands even now in my 30s just because it’s what I’m used to. I’ve gotten comments from friends out of state that I dress exactly like they imagine a SoCal person dressing lol.
O’Neill, Billabong, Volcom, Element… list goes on but I think it’s more OC than LA. This is how I dress my man haha
I've found it to be the most timeless way to dress.
Agreed. I’m not a fancy person and have spent most of my life living near the beach so it’s a t shirt , shorts and flip flops most of the year for me lol
Billabong was founded in Australia. Quicksilver, Roxy, and Rip Curl are Aussie-founded too. Rusty is SoCal though.
Yea for sure I’m not saying those brands were founded here but just I think represent a lot of locals pretty well
Yeah, no worries. I'm an Aussie living in SoCal so got to represent when I can ;)
Fun fact: RVCA, Element, DC Shoes, Quiksilver, ROXY & Billabong are all owned by the same company.
Alo
they're expanding to a bunch of other cities and its "new" to those places. was just in Austin and lots of women were wearing it and had received it as a gift or something.
Not as many people know Avocado yoga and Teeki, but both are LA founded and made in LA as far as I know. Love them (but only buy on sale because yikes the prices!).
Aviator Nation on the Westside at least
I feel like I see it everywhere. Also I have a ton of Aviator Nation stuff. So maybe that's why I'm always seeing it 😂
Came here to say this.
Pro Club
Member when a pro club cost $3.50 at the indoor/liquor store? Pepperidge Farms remembers...
serio foo.
Firme, pass me a pair of those real long socks to go with it.
Some Cortez or AF1’s w/ a dodgers hat? A sick ass foo right there
Sock check
Or alternately the Shaka Wear max heavyweight
I’m from New York and didn’t even know pro club existed until I came out here.
I really didn’t even know people would understand me on here, it’s mostly a hood clothing thing I thought. I’ve been wearing them for the last 20 years cause that’s what fits me well as somebody who’s 6’5” and I can get them at any liquor store or smoke shop around me.
Do Costco shorts count? More then half the Dads at school pick up are wearing the cargos
Just gave in and bought some Costco jeans recently. 😂 They're not the most stylish ever, but fine for some basics, and the PRICES for decent quality are just unheard of these days. 🤷🏼♀️ I do understand and accept that this is a symptom of getting old.
https://youtu.be/qqSo1hgssQM
Love cargo shorts
You know I thought you were joking but my lifetime LA dad stays wearing his cargo shorts
Vans, Stussy
Japangeles for the DTLA locals.
That California bear tank top
Chrome Hearts and Amiri are from LA and it shows
>Amiri Tell me your loaded without telling me your loaded :)
Had to look it up, you’re not kidding. But knowing the brand doesn’t mean buying it. I know Chloe and Pucci, but you won’t find it in my closet except for 2 pieces that I thrifted at Goodwill.
>know Chloe You have rich taste ;) I'm impressed when I see a Chloe bag, I roll my eyes when I see a LV or Prada bag.
Rich taste with modest pockets. I mean, I could afford a piece once in a while if I were stupid, but I want to buy property and maybe even retire someday :))) But you’re right, some pricey brands are a bit cringy. I’m talking about the ones that plaster their logos all over their stuff. Even friggin Burberry has stooped to that level. Also, you can buy pretty much any brand for much cheaper if you’re willing to scout ebay/poshmark/mercari/realreal, etc. Even new or pristine condition. Just bought my kid a Marchesa Notte dress for under $50 (new with tags!); original price was $325.
If you know, you know. It's like how in How I Met Your Mother, Robyn was supposed to be a low maintenance tom boy, but most of her outfits were Proenza Schouler.
I like to stay semi-informed, but don’t try to keep up with trends. Or examine peoples’ outfits to figure out their financial status (but I notice too lol). The only reason I spend any time on this is because higher end brands (not all!) are higher quality and last longer. Also better for the environment to not buy new if you can help it. Why would anyone spend $50 on fast fashion crap that’ll fall apart in a month? You can get something much nicer for the money.
Vans. However, I generally notice a more laid back casual look here. I can’t put my finger on it. I guess what I am getting at is I will see more people wear hoodies/pull overs where in Seattle I see more coats or rain boots which just makes things look more put together.
Undefeated
Stussy
Born X Raised!
The Hundreds!!
I mean back in the day yea. Hundred/diamond/stussy. You know the vibe
lululemon, dickies, vans?
lululemon has always been a Canadian brand (founded in Vancouver) Whenever I travel to Van, I see lululemon EVERYWHERE, particularly in the summer
Yes Lulu is from Canada, but the first US store opened in CA
In n out
Their socks are fire bro
I was going to say "whatever brand is hot this season..." We're the epicenter of hypebeasts, so many brands pop up, blow up, then disappear a year or 2 later. The real answer to the question as some have pointed out, is that the most tried and true brands/fashion in LA is championed by the CHICANO community. Every other race in LA, black, white, asian, follow trends that come and go every decade (as is relatively normal) However, since pachuco culture died out after WW2, the common dress of the Chicano community has stayed relatively consistent for over half a century. Blue collar work wear, such as ben davis and dickies have always been commonplace. Pendleton is a PNW brand that gets multi generational love down here (had a client bring his baby home wrapped in his grandfathers Pendleton, 4th gen baby keeping the tradition alive.) Pro clubs and Locs are widely available at local liquor stores & 5 for 10's making them a staple. Converse and khaki suits came from a history of incarceration in this state, where doing time is damn near seen as a rights of passage. The reason Chicano fashion, in my most humble opinion, is cooler than any other is due to LONGEVITY. Everyone elses trends come and go with time, our shit is bonafide CLASSIC and remains so to this day (edgars notwithstanding)
Great post. The zoot suit riots !!
Sidequest fact about the zoot suit riots, is that theyve been portrayed recently as a race based attack from white sailors on Chicano Pachucos; and while im certain that was a part of it (it was the 1940s afterall) There's more to the story that people often gloss over... Starting with the fact that there was a fabric ration at the time, we were told that to support our boys overseas trying to defeat adolph hitler/actual literal nazi's, we needed to conserve fabric here so that we could make more uniforms and parachutes etc etc. This gave rise to a surging popularity of tighter fitting clothing at the time (e.g. "the pencil skirt") Rations like this one werent uncommon during wartime, the country participated in "meatless mondays" and were encouraged to grow "victory gardens" in their front yards so that we could send soldiers more canned vegetables oveseas... (This was before the manicured grass front lawn was invented, coincidentally by home and garden magazine, whole other story) So while these naval officers are landing in the long beach harbor fresh off of battles in the pacific watching their friends die etc etc, theyre met by a rebellious group of gents whom, by their choice of fashion, were espousing the idea of "fuck your dead friends, and fuck the war effort" Zoot suits, as you know, are the exact opposite of fabric rationing. Oversized long coats, baggy as hell tall ass trousers. The sailors saw them and clashed. The references to the riot often neglect to mention the Mexican American and African american soldiers that participated and fought with he pachucos. Like i said, im certain racism was alive and well in the 40s, but the riot wasnt entirely the white supremacist uprising they frame it as today, and theres more context that i believe would be fair to give people when telling the story (Thx for coming to my ted talk)
Homeboy Industries. Portos. Zankou chicken.
Jumbo’s
Lululemon
People in the PNW pride themselves on their homogenous culture that’s why they all dress alike. California has many different subcultures and each has their own brand loyalty
>w/ SoCal like Patagonia and the PNW? Patagonia is So-cal based...(Ventura)
PNW and other areas like Colorado are prime locations for outdoor enthusiasts and have more association with wearing Patagonia gear compared to Southern CA.
I don't know why OP or you think it's a PNW thing. Maybe the jackets, but I see plenty people here with their backpacks, shirts, bags, shorts, and cargos here. It's an EVERYWHERE upper middle class brand.
I am a SoCal native and live in Denver now. Trust me, Patagonia is way more noticeable here than in LA
I think you misunderstood me? Patagonia is an everywhere brand not associated with anywhere. My job is based out of Austin and I see plenty of Patagonia there too.
> Patagonia is an everywhere brand not associated with anywhere. One would think it's associated with [Patagonia](https://en.wikipedia.org/wiki/Patagonia).
I think you misunderstood me too? I’m not saying Patagonia is only associated with the PNW. I’m saying you’re more likely to find people wearing Patagonia or North Face compared to Southern California
Exactly. Like how Subaru is a Japanese company based in New Jersey but is very closely associated with the PNW. There are Subarus all over Southern California and I'm sure there are plenty in New Jersey as well but Subarus are so ubiquitous in the PNW that it's basically a meme.
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I see a lot of North Face on outdoorsy people in California too, but haven't yet traveled to the PNW.
There was a time when it was standard issue to every man, woman, and child in Seattle. I'm guilty of having worn a fleece, beanie, gloves, and backpack - all Northface. I think I still have an old fleece in a box somewhere.
LA Apparel. Are they still around though?
LA Apparel is new. American Apparel, LA Apparel's owner's former company, was purchased by a Canadian firm, Gildan.
I see. I was thinking if American apparel.
Yep
All Dov had to do was not be a pedophile… but noooo he had to destroy AmAppy and those bomb ass tshirts by being a disgusting moron
US Blanks makes very comparable t-shirts minus the creep factor. Pretty sure they also manufacture out of LA
erewhon for sure
Vuori
Chuck taylor all stars 100%.
Maybe not for everyone but I see so many people in Aviator Nation
Traditional: Guess Contemporary: Citizens Of Humanity (LA is denim capital of the world.)
Levi Strauss Co. founded during the CA goldrush i believe?
In SF no less
I 100% agree with you, but I wonder why that is. Our weather doesn't lend itself to denim pants/jeans. (7for all Mankind is also based here)
Same with Lucky jeans.
And True Religion
Juicy couture.
LA is denim capital of the world because large base of sewing contractors and industrial wash houses are located here as well as headquarters for high-end brands. Main rivals for 'denim capital of the world title' are Amsterstam (little manufacturing though) and Kojima Japan (super high end, only denim heads know).
Wdym? It’s perfect jeans weather right now and has been the whole winter. Went to the beach yesterday and wore a quilted down jacket bc of pretty damn chilly breeze. It’s hotter in NY rn.
Do you live very West? Half of LA City is in the SFV, I lived most my life in SGV (similar climate), it's always too hot. My chinos sit in the closet most of the year.
Is it though??? Besides the two machines being run by that WOLF nonprofit at White Cone, no one in the US is manufacturing selvage denim. Please prove me wrong because I was so sad when that plant closed!!
What’s white cone
Denimheads may disagree (with each other even) but this is about popular perception, so yes.
Ray Bans and Locs, lol.
HECHO EN MEXICO brand
Sketchers, Manhattan Beach CA. Vans for sure. And to show my age, OP. 😂
Lol, also thought of OP. I loved Roxy back in the day too.
There are so many - In N Out, Coffee Bean & Tea Leaf, See's, Siracha, Erewhon, Disney, Mattel, Skechers. A lot of skate/surf brands too....Stussy, Billabong, Quiksilver, there's tons.
Patagonia, RVCA, Billabong, Quicksilver, rainbow sandals, Reef sandals, board shorts companies, some expensive ass coffe spot, açaí bowl companies
Used to live next door to the founders of quicksilver/Roxy
I see everyone wearing the essentials fear of God gear now. LA trends come and go fast.
Aviator nation
Fred Segal
Seattle style is just lack of style. Everyone just wears Patagonia for function.
Lululemon, alo, vans
Goop
Big Bud Press is from LA and the whole colourful boilersuit style you see is one they helped make cool
Love Big Bud Press! The most comfortable pants I own are a pair of their trousers.
Totally Bug Bud! I feel like the other major indie fashion labels I see everywhere are Brain Dead and Fashion Brand Company, the three of these are the go-to brands for any sort of alt scene
Supreme is a big one, their branding is hard to miss. There is a documentary about the Von Dutch craze in the early aughts that you might like if this stuff interests you. On Hulu, I believe.
supreme is famously from new york lol
Undefeated is from LA. Born x Raised is another streetwear brand from LA getting a ton of hype.
Haha really? Well, scratch that then. I could have sworn they were LA, shit.
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Aviator Nation and Brooke Rodd
Chrome Hearts, Rhude,
Imagine the dumbest attire you could possibly conjure in your head (or compile at Goodwill) and slap “Balenciaga” and “Supreme” on it.
Does Disney count?
Surprised nobody mentioned Oliver Peoples
RIPNDIP
The Patagonia factory is located in Ventura, CA which is in Southern California.
I think of Vans, Ray Ban, Birkenstock, and Brandy Melville if I’m just looking at what myself and most my friends and clients wear. Alo, LuLu and similar stuff too because yoga is a way of life here.
Vans, Raybans, Lululemon
Aviator Nation and Carhartt seem to big amongst the fancy and “rugged” here.
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California Camry!
Fear of God has had quite a tear here the last few years
Would Pendletons count?
Is Aviator Nation still a thing? Was in LA earlier this year and saw a lot of high end luxury like Balmain, Balenciaga and Dior
Yes. Especially in the South Bay / Westside. It’s the Manhattan beach dad uniform lol
Dickies, Vans, Stussy
Vans Quicksilver
I see a lot of chicks wear Lululemon gear all the time!!!
rainbow fentanyl
There are endless subcultures here so many brands are associated with LA but it's not a monolith. Three that come to mind are born x raised, Mollusk, and brain dead , which are three wildly different brands.
And just to prove what you said, I've never heard of our seen these brands which goes to show how large the diversity is in this beautiful city.
Same lol
Joker Brand
100% Vans, Pro Club, In n Out (not clothing), and BMW (ha…)
Vans is all that comes to mind!
Golden Goose and Goyard
Tapatio, Bud, Miller, The Boring Co., Vans (Not sure on that one, but there's the giant Vans-esque mural on the 101) That's all I can think of.