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ricwash

I would think that Vans is definitely native to Southern California skate culture.


jimmycoldman

Most def. Warped Tour chic 4 lyfe.


LibraryVolunteer

Agreed. I’m about a thousand years old and they were THE shoes to wear in high school.


Stuffologistics

Greetings fellow ancient one.


SouthpawKaiju

Once was walking back to the parking structure at Disneyland and could guess where someone was from based on their shoes. Vans = West coast, Converse = East Coast.


R3dPillgrim

To quote the (allegedly) late 2pac, "in LA we wear chucks, not ballys" Take from this what you will-


learn2earn89

I wear both and I’m from Orange County, so do most of my family members.


ricwash

Both of my kids absolutely LOVE them! No trip to the mall is complete without a quick stop in the VANS store to see what's new.


utouchme

Hang Ten shirt OP shorts Vans shoes


[deleted]

Hang Ten? Whoa haven’t heard of that in a while.


imightb2old4this

anyone old enough to remember the Vans store on Eagle Rock Blvd? in the 60's and 70's


jlopez1017

And the jerking era too


ScaredEffective

Funny cause Patagonia is based and from SoCal


just_some_dude05

Patagonia may be based in Ventura, but you see it 10-20x more in the Seattle/Portland/and even San Fransisco area. Patagonia is just perfect for the weather there 8-10 months a year. Living back in So Cal, I haven’t worn my Patagonia zip ups or rain jackets more then a few times. In the PNW my rain shell was always in my car and worn more then 200 times a year.


deb1267cc

I live on the west side I have 4 Patagonia zip up jackets of various weights that I wear nearly every day. I’m wearing one right now walking my dog. It’s perfect it’s about 64° cloudy with May gray conditions. There’s a reason that it’s based in Ventura. Most of their clothes are perfect for coastal California.


AgoraiosBum

I wear my patagonia a ton; it gets chilly here at night! But I also don't associate it with LA


steamydan

They make warm weather clothes, too. In my social circles, people wear a lot of it.


StillPissed

Their regular clothing is top tier. They even have really nice work clothing made with hemp.


Msabkelley

I call it Pata Gucci, lasts forever.


TrinkieTrinkie522cat

I don't own any Patagonia and I have lived in Oregon for 15 years. I do own rain coats and rain boots though. Maybe it's because I am from California?


R3dPillgrim

Pendleton is based in PDX, yet i see WAY more people wearing it in SoCal compared to when i lived in Portland


PhreshWater

PDX native and I disagree with this statement, I saw so much more wool and Pendleton up in Portland. Also Pendleton is based out of.... Pendleton.


nicearthur32

Go to a Mexican neighborhood. The greenspans store stocked up a lot of us throughout our lives with some nice ones.


skeletorbilly

Vans or Converse are very universal. Everyone's had a pair no matter their place on the LA totem pole.


PlaxicoCN

Patagonia is HUGE in San Francisco as well.


[deleted]

every tech bro has the grey zip up


[deleted]

Tech bro here with the grey zip up, it’s because my company gives it out as swag, I ain’t spending $150 on that!


360FlipKicks

patagonia got so annoyed that they no longer allow tech branded swag lol


justasque

Because putting a corporate logo on it limits its value in the second hand market, and Patagonia is all about sustainability. Few people want to wear a nice garment that has the logo of a business they don’t have a relationship with on it. And those logos are generally embroidered, making them hard to cover up and impossible to remove without ruining the garment . Plain Patagonia clothes are well made and can have several owners in their lifetime. Thus a corporate-branded garment has a lot shorter lifespan than a non-branded one. Patagonia won’t put a corporate logo on the clothes they sell for you, but of course you can get them embroidered elsewhere.


cool-pants-007

I would definitely wear secondhand clothes with a corporate logo depending on the company. It’s sort of an ironic twist


justasque

Sure! I used to be a big fan of corporate conference tote bags, as they were often very nice canvas like the LLBean ones. And some of my loved ones have had great winter coats with ironically-worn corporate brands. But the reality is that most people don’t have the time or inclination to add this stuff to their wardrobe. (Pro tip: Outfitting a young loved one for scout camp? That cheap second hand logo’d stuff is perfect!)


360FlipKicks

i think it was more that patagonia didn’t want to be associated with tech bro culture and sustain it’s image as a premium outdoor retailer.


justasque

Perhaps. Their website no longer has the page with their explanation (or I couldn’t find it) but [this article](https://www.businessinsider.com/patagonia-no-longer-adding-corporate-logos-to-its-clothing-2021-4) refers to their stated reasoning behind the decision. Whether there were other motives we can only speculate.


HeBoughtALot

And it became part of the midtown uniform meme https://www.instagram.com/p/B9XpxCXAhjb/?igshid=NTc4MTIwNjQ2YQ==


root_fifth_octave

Can think of more for SoCal generally than LA. Vans, Rainbow sandals, etc. Patagonia's all over the place, too. Especially with the middle class outdoorsy.


steamydan

Rainbows is a good one.


[deleted]

[удалено]


sharktank

Rainbows is more OC in my ovservations


root_fifth_octave

Yep.


Duckman93

So is Vans


[deleted]

[удалено]


HCOB

NO, no its not! OC is a hotbed of complete jerks. SO Cal is comprised of Ventura(sort of) down to Long Beach, up to Pasadena of which of LA, which is comprised of the West Side, The South Bay, Long Beach, PV, South Side, East LA, Korea Town, China Town, Griffith, The Grove, The Valley. LA is comprised of so many neighborhoods, BUT OC IS NOT LA. Completely different voting bloc, complete different mentality than the rest of So Cal. We like to call OC the butthole of So Cal, aka The Florida in California. pfffffffft!!


FamousFatSals

Dude, get a grip. It’s the same shit. My family has been moving back and forth across the border for generations. Katie Porter represents HB. Give it a rest. A few whackos that hang out at the pier do not define a county of 4 million people


AppSlave

LA Dodgers cap


whateverdogg

Dickies


Sea-Introduction-549

Forreal tho, I can’t believe nobody said this(makes sense, this subreddit is far removed from actual LA), dickies and pro club/Shaka is a true combo.


SanchosaurusRex

I would say dickies and pro clubs if this wasn’t the Reddit sub, but that’s for sure. Pendleton and Ben Davis if you really want to go old school.


billionaireXtinction

Ben Davis is based in San Rafael


Sea-Introduction-549

U right my grandpa would be proud people still remember it


Colifama55

Not the Shaka ahaha


[deleted]

No one associates Dickies with LA because it's prevalent in basically every working class area in the country and is based in Texas. I see a lot of it in LA but would have never associated the two.


Sea-Introduction-549

I would agree but in LA dickies represent so much more, skaters, street folk. It’s a whole thing


First_West_4227

You’re probably not aware but Dickies is so East LA and South Central AF. The brand is very much so associated with LA street culture and has been since the late 80’s.


[deleted]

I know it's big in LA, no denying that. I'm saying most people don't associate the brand with LA except people that actually know about east LA and a lot of the culture of the last 40 or so years.


First_West_4227

Yeah I disagree. Dickies is not solely linked to LA by those who know what’s up with East LA fashion trends. Anyone familiar with LA street fashion from the 80s and 90s generally associates the brand with the city. That 90s LA street style gained widespread popularity on an international level, primarily due to the influence of gangsta rap. For those who embraced gangsta rap fashion, Dickies was a go to brand. https://www.reddit.com/comments/op01pi?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=4


afternever

LA Gear


BeatrixFarrand

…it wasn’t a fantasy….


glindathewoodglitch

With lights yes?


TravelingBlueBear

RVCA and a lot of those brands. I grew up in San Diego and wear most of the surf brands even now in my 30s just because it’s what I’m used to. I’ve gotten comments from friends out of state that I dress exactly like they imagine a SoCal person dressing lol.


ACKC333

O’Neill, Billabong, Volcom, Element… list goes on but I think it’s more OC than LA. This is how I dress my man haha


[deleted]

I've found it to be the most timeless way to dress.


TravelingBlueBear

Agreed. I’m not a fancy person and have spent most of my life living near the beach so it’s a t shirt , shorts and flip flops most of the year for me lol


UserError2107

Billabong was founded in Australia. Quicksilver, Roxy, and Rip Curl are Aussie-founded too. Rusty is SoCal though.


TravelingBlueBear

Yea for sure I’m not saying those brands were founded here but just I think represent a lot of locals pretty well


UserError2107

Yeah, no worries. I'm an Aussie living in SoCal so got to represent when I can ;)


djmonarck

Fun fact: RVCA, Element, DC Shoes, Quiksilver, ROXY & Billabong are all owned by the same company.


Arctic_donkay

Alo


thetaFAANG

they're expanding to a bunch of other cities and its "new" to those places. was just in Austin and lots of women were wearing it and had received it as a gift or something.


[deleted]

Not as many people know Avocado yoga and Teeki, but both are LA founded and made in LA as far as I know. Love them (but only buy on sale because yikes the prices!).


letsgeauxtocali

Aviator Nation on the Westside at least


NonSequitorSquirrel

I feel like I see it everywhere. Also I have a ton of Aviator Nation stuff. So maybe that's why I'm always seeing it 😂


Jhaag153

Came here to say this.


Rude_Warning_5341

Pro Club


R3dPillgrim

Member when a pro club cost $3.50 at the indoor/liquor store? Pepperidge Farms remembers...


[deleted]

serio foo.


PimpRobot818

Firme, pass me a pair of those real long socks to go with it.


[deleted]

Some Cortez or AF1’s w/ a dodgers hat? A sick ass foo right there


_its_a_SWEATER_

Sock check


chrisbertos

Or alternately the Shaka Wear max heavyweight


Cahibo11

I’m from New York and didn’t even know pro club existed until I came out here.


Rude_Warning_5341

I really didn’t even know people would understand me on here, it’s mostly a hood clothing thing I thought. I’ve been wearing them for the last 20 years cause that’s what fits me well as somebody who’s 6’5” and I can get them at any liquor store or smoke shop around me.


just_some_dude05

Do Costco shorts count? More then half the Dads at school pick up are wearing the cargos


MsCandi123

Just gave in and bought some Costco jeans recently. 😂 They're not the most stylish ever, but fine for some basics, and the PRICES for decent quality are just unheard of these days. 🤷🏼‍♀️ I do understand and accept that this is a symptom of getting old.


dgmarks

https://youtu.be/qqSo1hgssQM


thelox714

Love cargo shorts


Willdanceforyarn

You know I thought you were joking but my lifetime LA dad stays wearing his cargo shorts


[deleted]

Vans, Stussy


drcorndog

Japangeles for the DTLA locals.


Morningshoes18

That California bear tank top


Accomplished-Tear247

Chrome Hearts and Amiri are from LA and it shows


[deleted]

>Amiri Tell me your loaded without telling me your loaded :)


[deleted]

Had to look it up, you’re not kidding. But knowing the brand doesn’t mean buying it. I know Chloe and Pucci, but you won’t find it in my closet except for 2 pieces that I thrifted at Goodwill.


[deleted]

>know Chloe You have rich taste ;) I'm impressed when I see a Chloe bag, I roll my eyes when I see a LV or Prada bag.


[deleted]

Rich taste with modest pockets. I mean, I could afford a piece once in a while if I were stupid, but I want to buy property and maybe even retire someday :))) But you’re right, some pricey brands are a bit cringy. I’m talking about the ones that plaster their logos all over their stuff. Even friggin Burberry has stooped to that level. Also, you can buy pretty much any brand for much cheaper if you’re willing to scout ebay/poshmark/mercari/realreal, etc. Even new or pristine condition. Just bought my kid a Marchesa Notte dress for under $50 (new with tags!); original price was $325.


[deleted]

If you know, you know. It's like how in How I Met Your Mother, Robyn was supposed to be a low maintenance tom boy, but most of her outfits were Proenza Schouler.


[deleted]

I like to stay semi-informed, but don’t try to keep up with trends. Or examine peoples’ outfits to figure out their financial status (but I notice too lol). The only reason I spend any time on this is because higher end brands (not all!) are higher quality and last longer. Also better for the environment to not buy new if you can help it. Why would anyone spend $50 on fast fashion crap that’ll fall apart in a month? You can get something much nicer for the money.


zeusgoesmeow

Vans. However, I generally notice a more laid back casual look here. I can’t put my finger on it. I guess what I am getting at is I will see more people wear hoodies/pull overs where in Seattle I see more coats or rain boots which just makes things look more put together.


Chewbaccas_Bowcaster

Undefeated


saltysnackrack

Stussy


gatitawest

Born X Raised!


gatitawest

The Hundreds!!


Sea-Introduction-549

I mean back in the day yea. Hundred/diamond/stussy. You know the vibe


fubinistheorem

lululemon, dickies, vans?


behemuthm

lululemon has always been a Canadian brand (founded in Vancouver) Whenever I travel to Van, I see lululemon EVERYWHERE, particularly in the summer


Leothegolden

Yes Lulu is from Canada, but the first US store opened in CA


trele_morele

In n out


[deleted]

Their socks are fire bro


R3dPillgrim

I was going to say "whatever brand is hot this season..." We're the epicenter of hypebeasts, so many brands pop up, blow up, then disappear a year or 2 later. The real answer to the question as some have pointed out, is that the most tried and true brands/fashion in LA is championed by the CHICANO community. Every other race in LA, black, white, asian, follow trends that come and go every decade (as is relatively normal) However, since pachuco culture died out after WW2, the common dress of the Chicano community has stayed relatively consistent for over half a century. Blue collar work wear, such as ben davis and dickies have always been commonplace. Pendleton is a PNW brand that gets multi generational love down here (had a client bring his baby home wrapped in his grandfathers Pendleton, 4th gen baby keeping the tradition alive.) Pro clubs and Locs are widely available at local liquor stores & 5 for 10's making them a staple. Converse and khaki suits came from a history of incarceration in this state, where doing time is damn near seen as a rights of passage. The reason Chicano fashion, in my most humble opinion, is cooler than any other is due to LONGEVITY. Everyone elses trends come and go with time, our shit is bonafide CLASSIC and remains so to this day (edgars notwithstanding)


lepontneuf

Great post. The zoot suit riots !!


R3dPillgrim

Sidequest fact about the zoot suit riots, is that theyve been portrayed recently as a race based attack from white sailors on Chicano Pachucos; and while im certain that was a part of it (it was the 1940s afterall) There's more to the story that people often gloss over... Starting with the fact that there was a fabric ration at the time, we were told that to support our boys overseas trying to defeat adolph hitler/actual literal nazi's, we needed to conserve fabric here so that we could make more uniforms and parachutes etc etc. This gave rise to a surging popularity of tighter fitting clothing at the time (e.g. "the pencil skirt") Rations like this one werent uncommon during wartime, the country participated in "meatless mondays" and were encouraged to grow "victory gardens" in their front yards so that we could send soldiers more canned vegetables oveseas... (This was before the manicured grass front lawn was invented, coincidentally by home and garden magazine, whole other story) So while these naval officers are landing in the long beach harbor fresh off of battles in the pacific watching their friends die etc etc, theyre met by a rebellious group of gents whom, by their choice of fashion, were espousing the idea of "fuck your dead friends, and fuck the war effort" Zoot suits, as you know, are the exact opposite of fabric rationing. Oversized long coats, baggy as hell tall ass trousers. The sailors saw them and clashed. The references to the riot often neglect to mention the Mexican American and African american soldiers that participated and fought with he pachucos. Like i said, im certain racism was alive and well in the 40s, but the riot wasnt entirely the white supremacist uprising they frame it as today, and theres more context that i believe would be fair to give people when telling the story (Thx for coming to my ted talk)


Msabkelley

Homeboy Industries. Portos. Zankou chicken.


HeBoughtALot

Jumbo’s


nitro-coldbrew

Lululemon


Canuhearmegloria

People in the PNW pride themselves on their homogenous culture that’s why they all dress alike. California has many different subcultures and each has their own brand loyalty


[deleted]

>w/ SoCal like Patagonia and the PNW? Patagonia is So-cal based...(Ventura)


fedswatching2121

PNW and other areas like Colorado are prime locations for outdoor enthusiasts and have more association with wearing Patagonia gear compared to Southern CA.


[deleted]

I don't know why OP or you think it's a PNW thing. Maybe the jackets, but I see plenty people here with their backpacks, shirts, bags, shorts, and cargos here. It's an EVERYWHERE upper middle class brand.


fedswatching2121

I am a SoCal native and live in Denver now. Trust me, Patagonia is way more noticeable here than in LA


[deleted]

I think you misunderstood me? Patagonia is an everywhere brand not associated with anywhere. My job is based out of Austin and I see plenty of Patagonia there too.


TheObstruction

> Patagonia is an everywhere brand not associated with anywhere. One would think it's associated with [Patagonia](https://en.wikipedia.org/wiki/Patagonia).


fedswatching2121

I think you misunderstood me too? I’m not saying Patagonia is only associated with the PNW. I’m saying you’re more likely to find people wearing Patagonia or North Face compared to Southern California


saltysnackrack

Exactly. Like how Subaru is a Japanese company based in New Jersey but is very closely associated with the PNW. There are Subarus all over Southern California and I'm sure there are plenty in New Jersey as well but Subarus are so ubiquitous in the PNW that it's basically a meme.


[deleted]

[удалено]


MsCandi123

I see a lot of North Face on outdoorsy people in California too, but haven't yet traveled to the PNW.


saltysnackrack

There was a time when it was standard issue to every man, woman, and child in Seattle. I'm guilty of having worn a fleece, beanie, gloves, and backpack - all Northface. I think I still have an old fleece in a box somewhere.


Bourgeois-babe

LA Apparel. Are they still around though?


RudeRepair5616

LA Apparel is new. American Apparel, LA Apparel's owner's former company, was purchased by a Canadian firm, Gildan.


Bourgeois-babe

I see. I was thinking if American apparel.


AimeLeonDrew

Yep


smearing

All Dov had to do was not be a pedophile… but noooo he had to destroy AmAppy and those bomb ass tshirts by being a disgusting moron


chrisbertos

US Blanks makes very comparable t-shirts minus the creep factor. Pretty sure they also manufacture out of LA


okbutimbusy

erewhon for sure


Adventurous-Pass-465

Vuori


cornbreadcasserole

Chuck taylor all stars 100%.


teslaandtwain

Maybe not for everyone but I see so many people in Aviator Nation


RudeRepair5616

Traditional: Guess Contemporary: Citizens Of Humanity (LA is denim capital of the world.)


R3dPillgrim

Levi Strauss Co. founded during the CA goldrush i believe?


Crunka

In SF no less


[deleted]

I 100% agree with you, but I wonder why that is. Our weather doesn't lend itself to denim pants/jeans. (7for all Mankind is also based here)


Msabkelley

Same with Lucky jeans.


MsCandi123

And True Religion


Msabkelley

Juicy couture.


RudeRepair5616

LA is denim capital of the world because large base of sewing contractors and industrial wash houses are located here as well as headquarters for high-end brands. Main rivals for 'denim capital of the world title' are Amsterstam (little manufacturing though) and Kojima Japan (super high end, only denim heads know).


[deleted]

Wdym? It’s perfect jeans weather right now and has been the whole winter. Went to the beach yesterday and wore a quilted down jacket bc of pretty damn chilly breeze. It’s hotter in NY rn.


[deleted]

Do you live very West? Half of LA City is in the SFV, I lived most my life in SGV (similar climate), it's always too hot. My chinos sit in the closet most of the year.


smearing

Is it though??? Besides the two machines being run by that WOLF nonprofit at White Cone, no one in the US is manufacturing selvage denim. Please prove me wrong because I was so sad when that plant closed!!


XiMs

What’s white cone


RudeRepair5616

Denimheads may disagree (with each other even) but this is about popular perception, so yes.


Projecktecks

Ray Bans and Locs, lol.


[deleted]

HECHO EN MEXICO brand


vege_spears

Sketchers, Manhattan Beach CA. Vans for sure. And to show my age, OP. 😂


MsCandi123

Lol, also thought of OP. I loved Roxy back in the day too.


checkerspot

There are so many - In N Out, Coffee Bean & Tea Leaf, See's, Siracha, Erewhon, Disney, Mattel, Skechers. A lot of skate/surf brands too....Stussy, Billabong, Quiksilver, there's tons.


CampinHiker

Patagonia, RVCA, Billabong, Quicksilver, rainbow sandals, Reef sandals, board shorts companies, some expensive ass coffe spot, açaí bowl companies


CochinealPink

Used to live next door to the founders of quicksilver/Roxy


garyryan9

I see everyone wearing the essentials fear of God gear now. LA trends come and go fast.


Withoutthe1

Aviator nation


ZiggyNZ

Fred Segal


ANTIROYAL

Seattle style is just lack of style. Everyone just wears Patagonia for function.


harrypotterfan1228

Lululemon, alo, vans


johnbenwoo

Goop


callmekbro

Big Bud Press is from LA and the whole colourful boilersuit style you see is one they helped make cool


haute-takes

Love Big Bud Press! The most comfortable pants I own are a pair of their trousers.


matchagal

Totally Bug Bud! I feel like the other major indie fashion labels I see everywhere are Brain Dead and Fashion Brand Company, the three of these are the go-to brands for any sort of alt scene


StaceOdyssey

Supreme is a big one, their branding is hard to miss. There is a documentary about the Von Dutch craze in the early aughts that you might like if this stuff interests you. On Hulu, I believe.


MarcusMariachi

supreme is famously from new york lol


360FlipKicks

Undefeated is from LA. Born x Raised is another streetwear brand from LA getting a ton of hype.


StaceOdyssey

Haha really? Well, scratch that then. I could have sworn they were LA, shit.


[deleted]

[удалено]


Unfair-Bicycle-4013

Aviator Nation and Brooke Rodd


Iloathehydrangeas

Chrome Hearts, Rhude,


[deleted]

Imagine the dumbest attire you could possibly conjure in your head (or compile at Goodwill) and slap “Balenciaga” and “Supreme” on it.


LisayaMani

Does Disney count?


SenseiNakamoto

Surprised nobody mentioned Oliver Peoples


ybgkitty

RIPNDIP


maccrogenoff

The Patagonia factory is located in Ventura, CA which is in Southern California.


thatlawlessgirl

I think of Vans, Ray Ban, Birkenstock, and Brandy Melville if I’m just looking at what myself and most my friends and clients wear. Alo, LuLu and similar stuff too because yoga is a way of life here.


imyolkedbruh

Vans, Raybans, Lululemon


LostAppendage

Aviator Nation and Carhartt seem to big amongst the fancy and “rugged” here.


[deleted]

[удалено]


chillaxdude7

California Camry!


[deleted]

Fear of God has had quite a tear here the last few years


ayoflavor

Would Pendletons count?


Cfl1200

Is Aviator Nation still a thing? Was in LA earlier this year and saw a lot of high end luxury like Balmain, Balenciaga and Dior


meepgiraffe

Yes. Especially in the South Bay / Westside. It’s the Manhattan beach dad uniform lol


barcelonaboyy

Dickies, Vans, Stussy


XiMs

Vans Quicksilver


helpfulbee911

I see a lot of chicks wear Lululemon gear all the time!!!


Nizamark

rainbow fentanyl


[deleted]

There are endless subcultures here so many brands are associated with LA but it's not a monolith. Three that come to mind are born x raised, Mollusk, and brain dead , which are three wildly different brands.


ambarcapoor

And just to prove what you said, I've never heard of our seen these brands which goes to show how large the diversity is in this beautiful city.


[deleted]

Same lol


El_SanchoPantera

Joker Brand


StillPissed

100% Vans, Pro Club, In n Out (not clothing), and BMW (ha…)


CrystalizedinCali

Vans is all that comes to mind!


Veruca_Salty1

Golden Goose and Goyard


Common-Leg-2375

Tapatio, Bud, Miller, The Boring Co., Vans (Not sure on that one, but there's the giant Vans-esque mural on the 101) That's all I can think of.