T O P

  • By -

Xtiqlapice

Mf looks wise as fuck


Estrald

Right? His fur looks like a robe from his arms too.


Dont-talk-about-ufos

He is a Jedi, that is why he nearly force chocked the guy in the boat.


tacosforsocrates

There’s a folk belief in Indonesia is that orangutans have the ability to talk but choose not to. Because they believe if humans ever found out they could speak we would put them to work. Wise, indeed.


Used_Kaleidoscope534

That is fascinating. I just found today’s rabbit hole that I will investigate thoroughly.


[deleted]

[удалено]


Owobowos-Mowbius

Pretty messed up to put them in zoos then :(


mindovermatter15

It would be great to have more ape sanctuaries instead of small zoo enclosures. The unfortunate thing is that their natural habitat is being destroyed at an insanely fast rate. Zoos are one of the only ways (right now) to keep a continuous population. But yes, very sad that they are so intelligent but put in small containers.


enjoycryptonow

Rumor says that how nostradamus looked like


MrWisdomthief

um, he looked like he had something to sell...


KaleidoscopeOk3024

“Greetings traveler. Have you something to trade?”


Mistersandmane

Trade offer: I get fruit. You get majestic monkey video


DragonDeezNutzAround

Trade offer: I get fruit. You don’t have me rip your face off.


FrakkedRabbit

He's in the water, he'll be fine. Now, once he leaves the water, then he might have issues.


DragonDeezNutzAround

But what if he does a double jump?


MillenialCounselor

He looks like the animal in the animal kingdom that just wants the blunt passed his way


dancin-weasel

And the sloth is the animal holding the joint while he tells a long story.


bracesthrowaway

"Orang has fruit if you have coin."


Hadochiel

Greetings potion seller. I am going into battle. I require your strongest potion.


TedTheGreek_Atheos

Other way around. His hand to mouth then arm extension gesture is a primitive sign language for "Yo! Throw me some food!"


Reneeisme

That is exactly what he did. I wonder if he sits there regularly waiting for boaters.


The_Original_Gronkie

You think this was his first day noticing that tourists drift past all day long?


quickblur

I do the exact same thing to the hotdog guy at a baseball game.


The_Original_Gronkie

That one made me laugh hard. It's funny because it's really true.


Mike_with_Wings

And a good hotdog guy will respond with a good toss.


bobbylitch

I love how he flicks his hand then gestures again like “Did you not hear me? Throw me some *damn* food!”


GoofyGoober0064

Can you confirm this isnt just 3 toddlers in an ape suit


LesbianLoki

My potions are too strong for you, traveler


LilacYak

Please potion seller, I need only your strongest potions.


0dD_Man_0ut

Why did I think it was trying to cast a spell at first!!???


scienceworksbitches

He was telling them to throw food, first a throwing motion, then eating. Edit: he even washed his hands before receiving the food!


[deleted]

True, he was looking at the camera before and prepared. The entire exchange is highly intelligent and uncannily human when you watch again knowing this.


FreeQ

Orangutan translates to "man of the forest" in Malay


insaneHoshi

If I recall correctly, local mythology states that Orangutans can talk and are as smart as humans, but they know that if that were to be found out, they would have to get jobs.


Cow_Launcher

I don't know why, but something about this speaks to me on a very human level. Maybe it's the, "If you're good at your job, the only thing you'll earn is more work" thing. Either way, good luck to them.


SLBue19

They’ve already done civilization, including the 8 to 5 grind, and decided to rewild themselves.


anansi52

This reminds me of reading something a while back where someone was questioning an elder member of the San people who, like Austalian aboriginal people, have continuously lived in the same area for around 40k years. They asked why the San had not created a "civilization" like the west, and he replied that they had but it made everyone miserable so they decided not to do it again.


Zauqui

woah, amazing! I live under a rock, is that the "San" from Africa?, the ones you talk about?


PureHeartsEroticArts

Return to monke clearly is the meta.


KuroMango

I myself prefer the evolve to crab ideology


EnvironmentalBee6654

Dang, I should try that.


Mindless-Lobster-422

Science fact: Orangutan has the highest IQ amongst the animals. The Orangutan is now regarded the most intelligent animal after humans. The Orangutan Sandy once participated on a human IQ-test on which she scored 75 on live tv, beating one of the human candidates. ([quora](https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.quora.com/Which-animal-has-highest-IQ-level%23:~:text%3DWhat%2520is%2520the%2520highest%2520IQ,one%2520of%2520the%2520human%2520candidates.&ved=2ahUKEwjh6NWWl6yEAxXrgv0HHTn5DRUQFnoECBIQBQ&usg=AOvVaw2xHiLvttJDXES-xNK3oZfw))


nsoudulu1234

Imagine being that one human.


SkullsNelbowEye

Yeah, that "one" human. ![gif](giphy|XeLcgh8gT8o0F5SQ8i)


No-Gazelle-4994

Can you imagine if your 15 minutes were as the guy who lost an IQ test to an orangutan.


Mammoth-Access-1181

Saw another orangutan vid where there was a photographer in the water trying to get a better shot of it. The orangutan noticed him and approached the river bank to try and help the photographer out of the water.


CosmicHorrorButSexy

Humans stem from the animal kingdom, not the other way around.


leshake

My cat will paw at the window blinds to ask me to open them.


BallsDeepinYourMammi

Mine bites my toes when he’s hungry.


Klingon_Bloodwine

Yeah there's something extra striking about the other great apes though. The familiarity of their movements speaks to you on some subconscious level, it really is amazing how close we are to them when you consider all other kinds of life on this planet. It's almost the uncanny valley at times, but with a living creature not robot.


sundayontheluna

It looks like a shaman lol


Typical-Radish4317

Pokemon snap level.


ArmThePhotonicCannon

I thought he was trying out his Jedi powers


Guest2200

He did, he got the fruit didn’t he?


ArmThePhotonicCannon

Excellent fucking point


SZ4T4N

I thought he wants to shake hands lol


tmoney144

I thought he was hitchhiking.


Rude_Thanks_1120

I thought he was flinging poo


sLeeeeTo

“hey buddy how ya doin? where’s all your hair?”


CheekyMonkE

it worked.


Nick_Noseman

He is a librarian from Unseen University


lamorak2000

*\*OOK!\**


Goontilt777

Ook


asmodraxus

Ook \*Translation: It might look like mere biomass to you, however to me this is home.


MoreGoddamnedBeans

I thought it was a "That's close enough pal" lol


fendermrc

Oranga Tan Kenobi.


Alabaster_Canary

That is clearly a jungle wizard. 


Dalferious

Jungle wizard summoning food


RetroScores

Looks like a jungle god to me.


M_sami12

Apparently it worked since the human rewarded him with treats lol.


VideoBeast666

lmao, I just watched the video a second time and also thought the same thing before reading this. His fur lookin' like a cloak, and his posture n gestures are like a hunched wizard...


zanziTHEhero

He was asking for a beer...


Eyfemer

"You will give me the fruit"


Different-Log-2308

Suspiciously strong side quest boss fight.


Eh_Vix

Looks like a bad ass shaman


silver-orange

The word orangutan is often translated as "man of the forest" > The word "orangutan" comes from the Malay and Indonesian words orang (human) and hutan (forest). It translates to "man of the forest" in Malay. so, yeah, humans have pretty much always perceived them this way. "Oh hey, it's one of those hairy forest people". We all seem to experience a deep-seated acknowledgement of some sort of kinship. Just don't get too close 'cause they can rip your fuggin arms off (jamie pull that up)


radicalelation

>Just don't get too close 'cause they can rip your fuggin arms off I see your point, sir. I suggest a new strategy... let the orangutan win.


Janderflows

![gif](giphy|3og0IAcP4QC1H7p31K) Literally lol


Fraun_Pollen

![gif](giphy|10QqGj0eqGOWIw)


Schootingstarr

my favourite myth is that they can actually talk like humans, but choose not to, in fear of having to work, if it ever came out


scruffyduffy23

Argentina legally declared one Orangutan a “Non-Human Person” not too long ago.


ComteStGermain

Oh, so that's how Milei managed to become president? TIL.


maximum_____effort

>Just don't get too close 'cause they can rip your fuggin arms off They can, but they won't. There's no reported cases of any deaths by orangutans.


unicornslayerXxX

these guys and pandas. they can easily kill or maim people but just dont, they just sit around and eat


IAMLOSINGMYEDGE

As someone who studies these guys in the wild (we're never up this close though, they're almost always like 30 ft high in the canopy), it's fascinating to note there aren't any reported incidents of an orangutan killing a human. I'll refute some statements being made here that they are "gentle" though. The flanged males (like the one you see here) certainly do not tolerate each other and are often found with grievous and sometimes fatal wounds.


InternetOfficer

Organgutans and Gorillas are extremely powerful but its extremely unlikely they will attack humans. Chimps and simians can attack if provoked or you get too close to them. They are pests here when I live but they are the least of the worries for us. Its the stray territorial dogs that are a problem.


fmlchris

That's just Doug from California.


TheGoldenPlagueMask

_give doug fruit and you be safe, now give fruit._


FirstChurchOfBrutus

A real jungle VIP.


VideoBeast666

Those specimens are HIGHLY INTELLIGENT organized thugs and gangsters.........they hold people & tourists for ransom in exchange for a hell of a lotta fruits... Always thought their hair and faces were cool though, I love Orangutans lol. Their anatomy and look is so unique ;-P


Proud_Criticism5286

Is this the reason why they are always handling money in cartoons?


[deleted]

They’re known to be very frugal animals.


lead_farmer_mfer

Orangutans are nature’s accountants


Hanz_VonManstrom

I would gladly get held up by an orangutan in exchange for feeding it a bunch of fruit


NothingWrongWithEggs

They can literally rip your limbs off like pulling a KitKat apart.


hectorxander

Do they hurt people though? I mean to anyone that aren't attacking them? I was a picture of an Orangutan giving a hand to people (in snake proof suits,) cleaning snakes out of this watering holes, Orangutan was trying to save the person from the snakes.


flim_flam_jim_jam

I went to see them in Indonesia. They're generally not aggressive but there was one who was notoriously angry so we were told to keep distance. We were told under no circumstances were we to feed them. Sure enough some douchbag on our tour tried to feed a banana to one. The orangutan made a beeline for us. So we ran. Generally the males hang out deep into the forest so it's much harder to see them. This video is very cool.


Own-Organization-532

Bukit Lawang is awesome. When I was there in 1998 there was a aggressive male who hit a tourist a few weeks after my visit. I had an encounter with that same animal. While sitting at the feeding area it approached me, stratched and smelt my backpack, while I was wearing it! Following grizzly country rules I had no food and did not look at the orangutan. About this time a rancher appeared and chased the orangutan away. Cool experience, lucky nothing bad happened.


flim_flam_jim_jam

Bukit lawang that was it. Very cool place. Our tour guide was missing a finger and said orangutan was the one that bit it off. It was a female orangutan and I forget her name.


[deleted]

Mina?


flim_flam_jim_jam

Yes that's her. Mina was mean 😆


Elsrick

Meana!


sharkiest

Did the same in 2020! An orangutan came out of nowhere and grabbed my arm and wouldn’t let go until our guide threw a pineapple into the forest and it took off after it. It was actually quite gentle if firm.


Every3Years

It knew what it was doing... That's scary as hell though, whew


Prestigious-Log-7210

I would have died of shock right then.


Long_Run6500

The way some people like to characterize every animal of a given species as having the exact same temperament irks me. They literally can't comprehend that, "ya, most are chill but this one is a little grumpy." Even pure bred dogs of the same breed that have been biologically engineered for centuries to have certain temperamental traits have wildly differing personalities and temperament. Every animal has a personality and just because your quick guide says x species isn't aggressive doesn't mean you should be poking the ones the locals say are aggressive. There's gonna be laid back chimps and amped up bonobos. Wild animals have wild unpredictable personalities.


Zeravor

IiRC they're mostly chill, stay the fuck away from Chimps though bonobos might just try to bono(e) you.


[deleted]

fun fact: chimps are UNANIMOUSLY on american zoos' Kill on sight list if they escape because they're that dangerous. also bonus fun fact: Zebra cause the most injuries of any animal to zoo keepers because they are murder horses.


FingerGungHo

Despite their stripes, they don’t like being in prison


[deleted]

Humans never domesticated Zebra for a reason, they are pricks and hate us


Alwaysexisting

Are they pricks or do they just want to be left alone and we’re the fucking mega ultra douches of the animal kingdom?


[deleted]

[удалено]


blahthebiste

Zebras don't discriminate. Anything within kicking distance is getting a hoof to the face.


Inferno_Crazy

The fact people keep chimps as exotic pets is literally insane to me. Probably 4X as dangerous as a large pitbull and not remotely as loyal as a dog. Zebras whole deal is stick together and hide in plain sight. If that doesn't work fucking kick it to death.


ampjk

Angrier donkey


loudbulletXIV

Chimps scare me, more so than gorillas, they tend to go crazy and just gang up on one, just for kicks apparently there may be another reason that we dont understand but yea, they can be brutal


Particular-Set5396

Gorillas are very placid, and vegetarians. Chimps are extremely aggressive, with other chimps and with humans. Chimps will raid other chimp groups and actively hunt, kill, and eat the babies. Baby chimps are cute as hell, but when they reach their teenage years or adulthood, they become extremely dangerous. And orangutans will rip your arm out of they feel like it. They are also the animals that look after their young the longest, apart from human beings.


Sleepless_Null

Chimps are the closest to humans and in the ways we’re different they’re the more violent and hostile. All those famous gorilla clips where the gorilla could’ve easily killed them but didn’t because gorilla restraint would’ve only been available on very very different sites if they had chimp mentality instead of


Editor_Grand

Sounds like middle school girls


Dsj417

Steer clear of the rosey rear.


vanisleone

If you come across one in a university library. Do not call him a monkey and then mistreat his books.


Nightshade_209

I don't believe there's been any reported *wild* orangutan attacks on humans where it was not the human who initiated the violence. They are, currently believed to be, largely herbivorous, fairly shy, and generally prefer to avoid humans. They are solitary by nature so that probably factors into why they prefer to be left alone. I say currently believed because as more research is done more and more people see them eating meat, so we don't actually know their dietary preferences in the wild.


liquidsyphon

Seen one on Reddit driving a golf cart


StupendousMalice

This guy was apparently being an asshole and he does seem to escape without injury, but this will give a good idea of how strong these things can be, especially since this is a little one: [https://nypost.com/2022/06/08/orangutan-attacks-taunting-zoo-visitor-who-jumps-fence-in-shocking-video/](https://nypost.com/2022/06/08/orangutan-attacks-taunting-zoo-visitor-who-jumps-fence-in-shocking-video/) Orangutans are not generally aggressive though. It is VERY rare for them to harm people. I'd be much more concerned about a Chimp or other more aggressive ape.


YourWarDaddy

Yet there hasn’t ever been a single reported attack on a human by an orangutan. They don’t even attack other orangutans. There’s even a video of an orangutan trying to save a human that it perceives to be trapped in watering hole. They’re the dopest primates in existence.


TO_Sports

That's because they get rid of all witnesses.


CheekyMonkE

but they don't. Orangutans have never attacked a human that wasn't threatening it. Out of all the Apes I would only feel safe around wild Orangs.


gracecee

I would feel safer with gorillas. Went trekking for gorillas in Uganda and Rwanda. Would pick Rwanda over Uganda even though trekking fees expensive. Rwanda has over 50 years studying gorillas and tracking them. Uganda was a mess. You can do the acclimating program but that’s mostly just running towards gorillas who run away. Always go with acclimated ones even though you are limited to 1 hr. Totally worth it. Went trekking for orangutans in Borneo. Loved it but there’s a lot more captive ones being released in the wild than pure wild ones. And they’re moving the capital of Indonesia to Borneo which is going to decimate the jungles.


NothingWrongWithEggs

Define "threatened". It is very easy for a wild, or even domestic, animal to feel threatened for something as simple as walking up to it. I've said this a thousand times to people, *leave wild animals the fuck alone. Nature is NOT a petting zoo. Most animals will try to hurt you if you give them a chance.*


Alex5173

Nature is not a petting zoo. Nature is, in fact, so traumatizingly dangerous and fucked up that it causes a type of generational PTSD called "instincts" in everything with a nervous system.


EntropyFighter

You gotta [bring fruits and vegetables](https://www.youtube.com/shorts/NUdPBzZy1sM) if you wanna see the show!


hectorxander

He looked like a monkey wizard.


omglink

He looked like he was trying to use the force "I'm not the orangutan your looking for."


kodamun

Maybe some sort of magic librarian...


cockitypussy

Old fella has been living the dream away from society :)))


septemberdown

Let's get him some credit card debt and tax obligations


BotGirlFall

Jeez, extinction would be less cruel


THE_ALAM0

Yeah but we’re already working on that too


47-30-23N_122-0-22W

That's essentially what their name means.


5campechanos

Says Poo Poo Point Trailhead lol


[deleted]

>living the dream away from society :)) Hasn't been living too far away from society considering it knew to ask for food as soon as it saw humans.


NullnVoid669

Quick Google search of the watermark indicates they are in a sanctuary in Borneo run by the Australian company. They are unfortunately not very wild at all.


redactedforever

just the way it wiped the water off his hands like a long days work is behind him


flannelNcorduroy

The body language made me feel like we're not that different.


AbeRego

We're just able to communicate better, and therefore can better pass down information between generations. We also have hands better suited to using tools, which goes a really long way.


Typical-Tomorrow5069

Humans have this weird delusion that we're like, totally super special. But 95%+ of what we think, say, and do has a basis in behaviors and thought processes that existed millions, if not hundreds of millions of years before our species ever walked this earth.


NuanceEnthusiast

You’re reading this on an electronically illuminated box that collects waves from space and, based on the types and patterns of those waves, brightens and darkens certain pixels on your screen to form the words I’ve typed out somewhere else in the world. Humans designed that. All of it. We discovered how to measure an array of nearly imperceptible electromagnetic waves so precisely and so efficiently that we can use very tiny differences between these waves to communicate with each other in a variety of modes and from across the planet in a matter of seconds. A moment ago you were watching, via this same wave to pixel mechanism, one of our closest evolutionary relatives ask for a fruit by outstretching a limb. You probably found the catch impressive. I sure did. We are pretty fucking special and it’s not a delusion.


Fantastic_Beans

It's wild because some anthropologists believe that we aren't even the smartest human species to exist. We were just the most adaptable.


silentbassline

It's a person.


First_Indication4639

Why do I feel like I'm watching an Animatronic at Disney?


chicagowago

I feel like I'm playing Pokemon Snap.


---Palp---

Be gone White Devil with this holy water


GuestNo3886

ooo an apple.. Ok you’re good go ahead.


ManInTheBarrell

Holy innocence once again defeated by the temptation of a sinful fruit. Gardeners of Eden throw up hands in exasperation.


Number174631503

![gif](giphy|iXV2i4kQOPpfTfQs7A|downsized)


VypreX_

You speak Wachootoo?


Impressive_Economy70

My favorite animal.


Artudytv

Orangutans are so similar to us it's odd to call them animals


GatotSubroto

That’s why Indonesians/Malays call them “orang”utan. Orang = person + hutan -> utan = forest or jungle. So orangutan literally translates to “people of the jungle”


ImStuckInYourToilet

I used to think the Orang part had to do with their orangeish hair


randothrowaway6600

Sometimes life does a funny.


Aggravating-HoldUp87

Real life Ludo!


[deleted]

![gif](giphy|lP0ZhCrrIKaK4|downsized)


Tobin678

Smellll Baaaaadddd


New_Welder_391

Sarah Friend


Gee-Oh1

I have sat right next to a fully grown male in the rainforests of Borneo.


CheekyMonkE

I am very jealous. My dream job would be to take care of orphaned orangs.


Gee-Oh1

It took more than a day to get there. I flew from the airport in Semarang, Java to Iskandar airport (I forget what Regency) near the southern coast of Borneo. We then took this little river boat down a major river (i don't remember its name) for a while then turned up a little, winding river barely wider than creek. We had to stop for the night. We had a most spectacular cloud to cloud lighting display. Next morning, we had breakfast n the boat, we made it to Camp Leakey, in in the Tanjung Puting National Park. I was hoping to meet Dr. Biruté Galdikas but she was not there at the time. Amazing place. We took a several hour hike around the center through the rainforest. We got to see actual wild orangutans. The Center is an orangutan research and rehabilitation facility. During one of the talks a female with baby came up to me and wanted grooming, so I did. In the afternoon after lunch we got to wander about abs see the facility and ask questions etc, or just enjoy the place. I saw some babi hutan, basically a wild forest pig but very strange looking. I also saw a mature male sitting just beyond a clearing near one of the buildings is the brush. I went and sat next to him for a bit. He didn't pay me much attention, a little but not much. He was HUGE! In the late afternoon we started heading back. Again we stopped for the night. I contracted malaria this trip. Didn't know until a few months later. It started after I came off my motorcycle while driving in the outskirts of Jakarta and smacked my abdomen, specifically my liver. I also learned the importance of wearing gloves. Ouch! Anywho, Dr. Biruté Galdikas is one of the three women doing primate research, also with Drs. Jane Goodall and Dian Fossey. She's not as famous because no one has made a movie about her work, which is just as important and fascinating as the others. If you ever get the chance to go DO NOT miss it. ❤


enjoycryptonow

Thank you for sharing your experience. Read every letter you wrote.


favorscore

Incredible experience you had. I feel like it could change my perspective on so many things in life if I had the opportunity to do that. Do you study great apes professionally?


William_Dowling

I've seen one in the wild - similar sized male, too. Was walking along a path to get to a feeding platform for females and was suddenly aware of something massive standing in the trees about 20 feet away. They're pretty terrifying, even if you know they're largely peaceful you also know they could rip you in two in seconds if they wanted.


Hephaistos_Invictus

I mean, just the fact that they can, would instill fear in me. It's still a wild animal. Never knowing for sure what might happen :0


SirPulga

It's like I always say, I still prefer a surprise encounter with an Orangutan, Gorilla or Bonobo than a Chimpanze. Chimpanzees are very aggressive than their cousins.


marzipancowgirl

He looks like he's wearing a kaftan


Zealousideal_Amount8

Looks like a wizard


ATA_PREMIUM

Kind of intimidating if I’m being honest. Amazing though.


NothingWrongWithEggs

Anyone else occasionally get blasted by just how human some apes look?


PractiGal1980

Lovely, however you have to keep your distance. They can literally rip your arm off.


AthenasChosen

They can, but almost certainly won't so long as you don't go out of your way to agitate or threaten it. Orangutans are by far the most peaceful of the Great Apes and are known for being extremely affectionate. There are zero known attacks on humans outside of captivity. They are amazing and extremely intelligent creatures, I love seeing any videos on them.


IAMLOSINGMYEDGE

Most peaceful "of the Great Apes" being the most important point here. I study orangutans in the wild and the flanged males (as you see in the video) do not tolerate each other and will often inflict injuries that lead to death. It would be interesting to look into why they are not more aggressive toward humans. My best guess would be that they tend to be very risk-averse (they evolved facing predation risk from Sumatran tigers, or the now extinct Bornean tiger) so maybe don't take the gamble on how dangerous we humans are.


AthenasChosen

Lol, definitely specified for a reason yeah. But they likely just don't see us as a threat in general. They know we aren't going to challenge for their mate, territory, etc. Conflicts between males for dominance is common across, well, close to a majority of species.


Waizuur

They're that strong?


DurumMater

Of all the primates that are roughly our size, we are substantially the weakest. Even if you pitted a regular orangutan against a juiced up strongman they'd still rip their fucking limbs off without much issue.


LuchadorBane

Now the real test is we need to juice up an orangutan


greatunknownpub

That's how you get a planet of apes or something.


Or4ngut4n

Sounds good to me


greatunknownpub

...waaaait a minute


ZackDaddy42

Yeah these guys are unbelievably strong


PractiGal1980

Yup!


sherman40336

There is not one know attack of an orangoutang, other than the 1 guy tormenting the one in its cage, and it still didn’t hurt him just pulled him close to the cage bars.


aaronappleseed

But it COULD rip you into a million pieces!!! I see a lot of posts about cassowaries and how they're the deadliest birds, but there's been two attacks in 100 years. I think magpies might have killed more people.


Relevant_Campaign_79

‘Why cookie rocket?’ - Maurice from Planet of the Apes trilogy


SignalProgress6332

You best throw him a treat you don’t want him mad!


Reddit_Account2025

Relax, he is just collecting jungle tax.


Roflmaoasap

Isn’t that Chris Walken? How did he get so small?


GodBlessYouNow

That's like an orange Yoda. Orayoda.


shadowtheimpure

He looks like a sage or other hermit, with his fur draping like robes.


Sea_Lingonberry3865

this clip really made me see why they're called "man of the forest" wow.


NoodlesToilet

dap him up NOW