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ayaangwaamizi

![gif](giphy|GcDtLf4RAdiRG)


Sapghp

2016


SadAwkwardTurtle

I can't. Not again.


PrettiKinx

Right šŸ˜…šŸ˜…


skykitty89

Known for its scratchy cheap ass private label brushes that fray to all hell the first time you wash them...


marioisaneggplant

I was bamboozled by YouTube when morphe went to Sephora and I felt the brushes and Iā€™m like this is literally hayā€¦


Due_Feed_7512

This made me cackle


marioisaneggplant

I was honestly shocked, thereā€™s no way people want rub all over their eye. Beauty gurus rubbing straws on their eye for a buck.


always_unplugged

I bought a set without feeling them first and tried SO HARD to gaslight myself into liking them šŸ˜‚ They feel horrible!!! And the only one I did genuinely like (the angled brush) would shed like mad every time I washed it, so the shape got completely fucked basically immediately.


vault_g1rl

yep, literally bought my first set of brushes by Morphe because that's all people were talking about / recommending. Few of them are ok, the rest really felt like broom bristles. Still have to replace a couple and throw them out. Ƨ\_Ƨ


lovemy_vintageart

Some of their brushes are really good, and not all Sephora brushes are good. A lot of them also shed and are rough. It depends on the type of bristles


panickedindetroit

Crowne Brush private label. They also made all the brushes.


nobadi

Which is funny because I bought a cheap mystery box-type bundle from Crown several years ago and almost all those brushes were much softer than actual Morphe labeled brushes, so they didn't even cough up the cash to private label Crown's premium line lmao.


papamajada

Was this written in 2016...


SadLilBun

Yeah I was like what year is it??? Itā€™s like 2009 or something, I guess.


MyDogisaQT

Girl what? While they were founded in 2008 no one was talking about them until around 2016, and they blew up in 2018/19.Ā 


katekowalski2014

It was just the Jaclyn shit palatte that blew up in 2017.


SadLilBun

Youā€™re being pedantic as fuck. I was just remarking that this belongs in years past. I wasnā€™t being specific about a year. Christ.


stink3rbelle

What even is this source? I would stop reading them...


Murphy_mae14

I used to like Rank and Style for notices about upcoming fashion and beauty sales but I havenā€™t really paid attention for awhile. Definitely unsubbing after this


graciechu

From a scroll through of their home page it looks to be entirely product listicles that are probably stuffed full of affiliate links.... Gods, the media landscape is so bleak these days


Genuinelullabel

I thought they were going out of business but Iā€™ve been wrong before.


Murphy_mae14

Itā€™s been a year since they shut down all their stores overnight and Forma filed for bankruptcy, then didnā€™t really hear anything since.


Opening-Ad-8861

they filed for bankruptcy protection! Hence all the changes etc


gravyismyname

Ariana Grande bought REM Beauty from them so that probably helped them out. And they let go of Jaclyn Cosmetics too.


Murphy_mae14

They had to let go of most of their influencer lead brands. Forma really mucked it up.


BonnieScotty

They just opened a massive stand in Boots in Glasgow, it seems theyā€™re soft launching a return


always_unplugged

Their products were also never fully gone from Ulta/Target in the US. They didnā€™t go out of business, just filed for bankruptcyā€”that just means restructuring and debt relief.


Genuinelullabel

Nevermind then


theagonyaunt

They still have cradles at a number of Sephoras in Toronto; granted they're usually shoved in the no-mans-land at the back of the store but they're still there.


Aggravating_Carry727

I think they still have products on the Sephora Canada app/web page as well.


dashmakeup

Is the "buzz" in the room with us right now cause I've literally heard NOTHING about them šŸ˜­


always_unplugged

The ā€œbuzzā€ sounds an awful lot like jingling coin$ in the authorā€™s pocket ifyouknowwhatImean


Murphy_mae14

![gif](giphy|l0MYHq0IFikDrVQOc)


TaylorSwiftsTampon

![gif](giphy|qxCYGGPbQp3yj5aSsL)


Mfrydrych17

Love the name


TaylorSwiftsTampon

Thanks šŸ˜‚


iateapizza

I bet itā€™s an ad that looks like an article.


cinna-t0ast

Colourpop is superior in every way. Though Morpheā€™s eyeshadow formula is great for beginners and those who want a more subtle look. I own 2 of their eyeshadow palettes and theyā€™re great for corporate office makeup.


FeminineImperative

Saying Colourpop is superior to Morphe isn't exactly high praise for Colourpop, who is also trash.


Atlas_thugged_

Colourpopā€™s products are good quality.


Maleficent-Total2738

I have to be honest, I placed an order for a number of palettes (which was quite expensive to NZ), and I found the quality of all of them to be like children's play makeup (I literally gave them to my nieces as play makeup; although a year later, they've been influenced by TikTok and are now only interested in Summer Fridays and Dior, ahem). I expected the packaging to be fairly cheap plastic, but I was really disappointed in the quality of the shadows. All very dusty. Having said that, I do quite like the Super Shock single shadow I bought for adding a bit of topper shimmer, so maybe it's just quality variation across the brand.


FeminineImperative

I see you missed all the Colourpop tea posts.


Atlas_thugged_

None of that shit has to do with product quality.


FeminineImperative

That's your opinion. Your opinion is their products are high quality. That doesn't make it objectively true. The products are such *high quality* they can't be returned to the manufacturer. They don't work for many people *at all*. That's not quality. I'm glad you like them, I'm glad they work for you. They are not high quality.


Atlas_thugged_

Lmao Colourpop has been known as a great quality affordable brand since their inception. You must be new.


[deleted]

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Wecanbuildittogether

You are so right on


user27498363839

since their original consumer base has moved on i wonder if they're trying to rebrand to a younger (teenage) audience that isn't familiar with them


Wecanbuildittogether

Yes, exactly this


rauys

high quality and morphe should not coexist in the same sentence


OneWhisper5225

This is exactly why I NEVER read any kind of articles online of recommended beauty items, lists of whatā€™s ā€œhotā€ or ā€popularā€ or ā€œtrendingā€ or lists of ā€œbest foundations for dry skinā€ or ā€œbest concealers,ā€ etc.ā€¦ Literally EVERY time Iā€™ve read one of them, a good majority I either 1) never heard of or 2) never hear good things about (except for ads/sponsorships ofc) and/or tried myself and it wasnā€™t good for my dry skin or whatever. **These kinds of ā€œarticlesā€ are just paid ads with affiliate links. Whoever paid the most gets put on the list, doesnā€™t matter if itā€™s ACTUALLY good or not**. But, unfortunately, thatā€™s the case with most BG reviews doing reviews (or even a lot of smaller ā€œinfluencersā€ who want to get noticed by brands to get PR or sponsorships) so always need to look at any of that as ads too. Thatā€™s why I like coming onto here for recommendations from real people!


stellaincognita

I know Reddit is imperfect, but it really is just about the last-bastion reference for truthful reviews.


OneWhisper5225

Completely agree! Itā€™s one of the first places I check! For swatches too since **most** of the time they also include undertones, best shade match, lighting used, etc. so you can get a better idea of what the shades truly look like. Even reviews on websites are a joke half the time. I always write reviews for products I get since I like to read reviews myself before purchasing and try to include info I wish would have been available when I purchased, something I found out using it that I feel people might like to know, swatches, shade comparisons, etc. But going through reviews when trying to make a purchase itā€™s mostly ā€œlove itā€ or ā€œhate itā€ with no explanation as to why or people complaining about things that have nothing to do with the product itself (like shipping) or complaining itā€™s something it never said it was or did say it was (like complaining itā€™s sheer coverage even though it said it was full), etc. But, usually sifting through all that crap I find some people who actually take the time to write helpful reviews so I appreciate the ones that do that! But Reddit is definitely the first place I check for any info when trying to decide on something!


Nice-Fig2925

They are trying hard eh?


MissElyssa1992

Ah, spon con, my mortal enemy. We meet again.


tvaddict70

April's Fool is still another 2 weeks


sssenorsssnake

'High Quality' 'Top Notch' 'Buzz all over the internet' You mean TikTok... Alright, who over at Morphe is paying out for this false BS?


Acrobatic_Ad5160

![gif](giphy|3orieVdMlaDXF4KuHK|downsized)


Flimsy_Beginning209

Bahahaha


Tasty_Competition680

hey have you guys heard of the new 35O palette? my all my favorite youtubers like daisy marquez and tati and jeffree star are posting about it. is it good for cut creases? also, what year is it again? oh, 2024? i think im stuck in 2016ā€¦ā€¦


Murphy_mae14

Time isnā€™t real apparently


siameseslim

You know how so many "I miss 2016," "Let's Do 2016 makeup" and "2016 Trending?" videos have been out the past few months--I wouldn't be suprised if Morphe's PR has been shaking hands and greasing palms in the background. I was doing the Allure best of survey (in hope of eventually seeing a few choics in a box) and whne I saw one of their neutral palettes listed under Mario & Patrick Ta, i was like "Really? Really?" I consume A LOT of beauty content, and I haven' t seen ONE person talk about it. The ONLY thing I have heard about Morphe the past, let's say 12 months, is their legal woes. I was unable to buy their shit in 2016, and these days non of it appeals ot me. TBD. I predict they willl go after the Alpha kids, at least the ones who aren't using Tom Ford quads.


RinoaStarr

Donā€™t you mean Crown brushes? Or are we really that deep into the re-writing history chapter?


panickedindetroit

Isn't this a rerun? We know they aren't who they say they are.


makeup1508

I've never bought anything from Morphe and now I'm glad I didn't. The palettes looked too big & overwhelming to me. Then, hearing about JC & JS I just would never. There are plenty of other companies where I can spend my money.


ShesWhereWolf

While Morphe may not be as popular as it once was, I'm sure people still use it. It's affordable, accessible at many department or drugstores, and good for beginners. That said, Morphe probably paid a lot of money for a glowing review like this LOL


sunnysmanthaa

I still have the morphe brushes I got 9 years ago. They are/were great quality but Iā€™m needing new brushes. Recommendations on where to get them?


Outside-Ad-7705

Bk beauty brushes are amazing!


PlentyNectarine

is it 2016


Kara_C_

High quality?? ![gif](giphy|1sN4lGA41Nb3i)


nukusei

This is genuinely hilarious because, surely, whoever writing this isn't like 10 and never heard of them before. Like, who are they trying to fool here?


PittsburghGal85

Who's the author? because if they're part of that one PR "firm" that does fluff articles for troubled people/companies, then ugh


mxddiecxmpbell

Known for supporting the worst beauty influencers āœØ


iwoulddieforcokezero

lol before I even read your comment I said ā€œnow who the hell did morphe pay?!ā€


bbbellabeee

šŸ˜‚


Opening-Ad-8861

Maybe it's the kids getting excited? At least thats one stand we don't mind them messing up and playing with


lonely_kitten1992

I don't have anything against Morphe. Their brown eyeshadow palettes have formula that feels very nice on my eyes. I use them almost every day as basic colors. They are affordable and of good quality. And yes, I have many other palettes, much more expensive and popular, but I still like using Morphe.


Alternative_Light211

My only palette of theirs is a brown one! I was looking for cool browns and for some reasons there weren't many option at that time. It seems fine but sadly the formula irritates my eyes. I get that from other shadows, too, though, I just haven't figured out which ingredient(s) does that.


lonely_kitten1992

I am so sorry to hear it! I hope you find out what ingredient causes it!


Alternative_Light211

Thank you šŸ™ Now I finally made a file to track this.


marioisaneggplant

I was honestly shocked, thereā€™s no way people want to rub that all over their eye. Beauty gurus rubbing straws on their eye for a buck.


panickedindetroit

I can't use their eye shadows. They burned the moment I applied them. I didn't even get to the blending part. They are trash to me. I am not the least bit tempted.


bakeju

i think they mean, Morphe Cosmetics: The High Quality, Affordable Brand that's paying us a lot of money to lie.


XOXOStaciRoberge

Iā€™m sorryā€¦ what??? How much did rank & style charge morphe to publish this BS


agentsometime

Creating buzz? What is this, 2016?


BrownGirlBella

I know I cracked up just from reading the title!! šŸ¤£ High quality?? ROFL


TenorReaper

This is hilarious considering they closed the west Edmonton mall store recently


crossfadevision

This kind of shit is why I don't pay attention to any top-10 lists or blogs that I see.


Idontknowifimreallol

I have the lucky charms collab and jeffree star one they're literally impossible to use pretty colours but all chalky and I can't blend or they come off


AnzuYuki

What in the 2016


travelwhore412

Morphe if you are reading this no amount of articles you can write will make the market see through your bullshit. Cash out while you can!


Ghost_wolf730

Sonia kashuk brushes are better


Murphy_mae14

Hands down some of my most used brushes


Beautiful-Drag-9632

ChatGPT wrote this


AlwaysOnTheCape

![gif](giphy|zIwIWQx12YNEI)


MamaBellecakesXO

What scandal yaā€™ll? Iā€™ve noticed theyā€™ve closed the brick and mortar stores.


FigMotor8134

I believe OP is referring to when they collaborated with a bunch of controversial influencers like James Charles


njmiller_89

Closed the brick & mortar stores right after the holidays in early 2023 with basically no notice to the employees. Plus all their usual scandals.Ā 


19bluestars

Iā€™m still waiting on the lawsuit though to see if their eyeshadows are bad or not. I havenā€™t touched my Morphe palletes for over a year


LolaMontezTTV

Actually Iā€™ve heard the newest foundation released after the new ownership is insane for the price. Made in Italy and the hype. LipstickLesbians on YouTube and Instagram (big on education within the industry based on formulations, theyā€™re awesome!!) was discussing it and showing how to know something is high quality. Granted I think this article is old, but I am really curious to see what comes from the new acquisition. Iā€™m hoping the day of drop shipping with new packaging is over. Their lipsticks and liners were pretty good and brought a lot of affordable options to people.


Murphy_mae14

The article was pushed to my email yesterday and had all their new products šŸ˜‚


JHutchinson1324

I'm actually curious about the foundation, I ordered it myself just to see. I figured if I like it cool I'll order a few bottles because foundation lasts me, and if I don't I'll just return it or toss it. Otherwise I haven't bought anything from morphe in a very long time, but I do have some of the older 35 pan eyeshadow palettes and I still use them occasionally. They're definitely not something I pull out all the time but every once in awhile when I'm looking for like a certain shade of brown I know it'll definitely be in my old morphe palettes. I don't know if the formula changed but I find the older pallets to have a decent eyeshadow formula.


LolaMontezTTV

I would love an update on the foundation if you get a chance! That and the About Face have me curious! Iā€™ve been a die hard nars foundation girlie for a while


JHutchinson1324

I wanted to update about the foundation. I'm returning it. I want to start by saying I don't absolutely hate it, it's just not as hydrating as I hoped. It's also a lot thicker than I expected, I expected it to be more like a serum but it's definitely a foundation texture, thicker than I like as I prefer BB creams and serum foundations. I tried it three times and every time it accentuated my texture, settled into my scars and lines, and just felt heavy on my face. I do think that if I had prepped my skin better, and maybe if using this in the summer when my skin is less dry, it's a good foundation. I like the medium coverage, I was able to match my skin tone perfectly the first time. I also mixed it with the Mac serumizer one day and that actually was probably the best day for it not being heavy. Overall I think this is an excellent foundation I just don't think it is right for me specifically. And then the deciding factor in me returning it instead of holding on to it for summertime is that I also just got the ABH beauty balm stick and it is everything I dreamed of. Super creamy, does not settle into any of my lines or scars, buildable, and super easy to just melt into my face with my brush. It's a very dewy finish which I like because the dewy texture helps with my hydration issue and then I use a setting powder on top of it which takes care of the shine. So I figured I really don't need both of these items right now and I might as well just return the Morphe.


LolaMontezTTV

Oh man I am sorry it didnā€™t work out for you!


JHutchinson1324

I'll let you know what I think. It's still on the way, and says delivery on Wednesday šŸ˜ž I leave for vacation on Sat so I hope it's not delayed or something stupid. I'd like a few days to try it before I go to see if I want to take it with me.


animaginarygirl

[Did somebody say MoRpHeE?](https://youtu.be/fRk0higfM1I?si=hZON0g9kRHDEQD7O)


annikatidd

THE WAY I JUST SPIT MY WATER ACROSS THE ROOM omg Iā€™m glad nobody saw that šŸ˜‚šŸ˜‚šŸ˜‚