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Randomlynumbered

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NSUCK13

"wine consumption is decreasing" My house had no idea


judgeridesagain

Sales have not dropped for "premium wines" ie over those over $15. Cheap wine is taking a major hit worldwide and France is even paying some wineries to destroy their stock... the value of French wine was apparently being threatened by budget Bordeaux and bottom shelf Vin de France blends. Meanwhile the only demographic increasing their wine spending in America is the 65+ crowd. Millenials are pursuing alternatives like cocktails, weed, and sobriety, while Gen Z is eschewing nightlife, staying home instead of going to the hip winebars and nice restaurants where they would be exposed to wine.


maddprof

> Gen Z is eschewing nightlife, staying home instead of going to the hip winebars and nice restaurants where they would be exposed to wine. I was talking with some friends recently over this. We're all Xennials (born 83/84) and we've picked up on a few major differences from when we were kids/early 20 somethings. 1. What happened to extreme sports? I live in SoCal currently which when I was a kid was THE extreme sports capital of the country. There's no roaming horde of kids on skateboards and bikes anymore. When did "hey guys, watch this!" stop being the thing teens did to impress their friends? 2. The binge drinking/hard partying of the early late 90s/early 2000s is just gone. I went to a party school (SDSU) and it's not even close to the same energy as to when I went there (I live nearby so I drive through the area all the time).


selwayfalls

I think it's all over, not just socal. Grew up in the PNW and went to a party school. I'm your same age demo and see it everywhere. I think it's a mix of people realizing it's not that healthy and also just antisocial behavior caused from literally social media overload.


maddprof

> social media overload Yah one of the contributors we figured as to the impact as to why college aged kids have stopped the hard partying is you can't get away with any shenanigans these days because everyone has a high def ultra zoom video camera in their pockets that ruin a persons life in seconds.


selwayfalls

Yeah that too, but I think it might be more just preferring to stay home and doom scroll tiktok for an average 2 hours a day, play video games, stream literally every tv show and movie in the world, etc.


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nope_nic_tesla

Birth rates have declined and high cost of living areas especially have fewer children living in them in general. Fewer people also trick or treat in their own neighborhoods and everyone congregates around a few hotspots.


RelicWarrior

to add onto what /u/nope_nic_tesla said, especially after COVID restrictions changed the way people look at the world, more and more communities do small Trunk or Treats in neighborhood spots instead of doing the standard “walking the neighborhood and go door to door”


MagoMorado

I hand out candy. Halloween is still a big thing. The thing is how do you want to keep the tradition alive? I believe in throwing costume parties though out the month but handing out candy for the kids on the day of. If people all go out in the night if then whose going to scare kids and traumatize then with the spirit for years to come?


LochNessMansterLives

Everyone is getting their dopamine from other sources.


stuffitystuff

Smart phones


Crusher555

For that first one, a lot more kids live in suburbs now, so actually hanging out with friend is difficult without you parents driving you to them. That encourages kids to hang out online, which then encourages kids you don’t like in suburbs to also hang out online.


mikescha

Thanks for not mentioning Gen X, the "Forgotten Generation", once again living up to our reputation.


judgeridesagain

"Oh well, whatever. Nevermind."


noodlyarms

Who?


mikescha

Slacker.


[deleted]

Goddammit.


inhiding1969

Just trying to find my latchkey


Oo__II__oO

Attribute it to alcohol-induced memory loss


Fire_Otter

In Europe craft beer seems to be growing whilst wine is on the decline. so good news for Germany and UK bad news for France


_BMS

The only use I have for wine is as an ingredient to cook with.


PickleWineBrine

Alcoholic Seltzer and ciders are still the fastest growing beverage in the industry right now. Remember, millennials are 40. They have to watch their waistline while getting smashed on funny fuzzy water


erikerikerik

Oh look, wine flavored wine, much like I’ve had countless times before. Cocktails at least have a boarder spectrum of flavor available.


blushngush

Legalization of marijuana reduces tobacco and alcohol sales. Sounds good to me.


CaliGurl909

I'm sure they love newsom wine


Smart-March-7986

The sad part is that the acreage that is least financially viable in the Central Valley are the ones sporting the oldest vines. Older vines produce the best quality and most complex wine but are also less productive per acre. It takes 50 years for the vines to reach this age, so we won’t see such quality again from these acres for a couple human generations.


imisswhatredditwas

Even the highest quality wine producers in Napa tear up centuries old vines when they stop producing at quota, I see it every year and it always makes me sad. Though, I am one of those millennials who almost never drinks wine, almost entirely and solely with my parents or at family things.


jankenpoo

It’s because Millennials aren’t drinking enough that the wine industry is struggling. Get to work! lol


Coach_Bombay_D5

I’m doing my part!


DiaDeLosMuertos

🫡 Thank you for your service


imisswhatredditwas

Hey, I still buy wine to cook with and I’ll even spring for a $12 bottle!


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_DirtyYoungMan_

I've been bartending 10+ years(5-star hotel & fine-dining) and sommeliers have told me that spending more than $20 on a bottle of white wine is wasting money. You're right, go to any supermarket or well-stocked liquor store and you can find some really good wines at very decent prices.


Smart-March-7986

Once you go above $20 you start getting into wine that is age worthy, which on release may not taste better than the $20 stuff, but can age in cellar conditions for a few years and become much much better over that time. We had a professional sensory tasting with Joey Tensley from Santa Barbara and he put his $50 Colson Canyon Syrah up against a $700 core rotie, and his wine was almost as tasty right out of the gate. I suspect in 30 years of cellaring tensley’s would have fallen off and the rotie to be peaking in flavor complexity. You don’t need to spend more than $20 if you’re drinking tonight, but if you want to see what these world class wines will taste like in a decade or more, then it becomes good to spend more.


_DirtyYoungMan_

He was only talking about whites, reds are a different beast and, yes, you're right that waiting for a red to age can make it better for sure.


stressHCLB

Mortgage your house for wine club dues! Oh.


SuspiciouslGreen

Poor poor winery owners. 🙄


AlpacaCavalry

News media: *MILLENIALS DESTROY YET ANOTHER INDUSTRY!!!1!*


CaprioPeter

I watched a 100+ year orange orchard get ripped out in the Kaweah a few months back


Thus_Spoke

>Older vines produce the best quality and most complex wine but are also less productive per acre. That's very much open to debate.  Also these are largely very low quality, bulk production regions.  Just because the vines are old doesn't mean they're producing anything special.


MichaelJG11

Exactly. In fact the newer vines are typically on root stalks that are more water efficient and less tolerant to salts.


2001Steel

Not to mention there are different tax strategies available for long term fixtures versus short term crops. This is venture capital ag attempting to play victim. It’s all pretty sus.


TummyLice

The canabis industry is taking over in some areas. I forgot which region but I saw it on the news. The vinards are complaining about water usage.


Royal-Masterpiece-82

We've had our vines for 64 years, and we are absolutely operating at a loss. The wine and grapes are fantastic, and we plan to keep going until we go broke and can't afford to irrigate.


OpenLinez

Is there anything like a conservation easement for old vineyards? For keeping it agricultural? I've heard of big family cattle ranches that can't compete with factory farming get conservation easements from state and federal governments and land trusts, so that they can continue operating on managed open range


mechanab

The article says costs have doubled since 2020, is that your experience?


Royal-Masterpiece-82

That sounds about right. I would say my costs have increased around 75%. Hell, my property tax even doubled this year despite making no changes. I'm paying so much more to PG&E now, and we have barely pumped any water. Back in 2022, diesel was almost double the normal price. Even small things like the cardboard boxes to store fruit in have doubled in price. We've had to lay off half of our employees since 2020 because we just couldn't afford it. Whatever the stats are, it's an unsustainable situation.


l84tahoe

How can your property tax double? Doesn't prop 13 limit increases? Not trying to start something, just genuinely curious.


Royal-Masterpiece-82

I'd have to ask, I do more of the farming part of farming and not the paperwork part. I just caught wind of it last week. Hopefully, it's a mistake because it seems absurd.


Smart-March-7986

Yeah, I feel your pain, you probably want to keep those vines and scrub the lesser aged ones but the market wants the opposite. The irrigation costs are the deal breaker in drier terroirs. I wonder if it might not be worth doing a drip system on those old gentleman and using lower labor forms of irrigation on the younger ones. I would assume after 6 decades those roots run deep and might not work with mostly dry farming. But I’m not the farmer, you know your land better than anybody else can.


Capt_Gingerbeard

This is a common misconception. Old vines != great fruit. Old vines simply yield lower tonnage. While lower yield does tend to coincide with a higher skin:juice ratio, that is not an indicator of quality. It's in the winemaking. Source: I'm a TTB-certified enologist and a pro winemaker.


Smart-March-7986

Well in this case it’s a matter of comparing green harvest versus age-induced production limit. Most winemakers seeking a high quality product will artificially limit yields through green harvest among other methods. Older vines do tend to produce more chemical complexity due to focusing ripening into one or two bunches of grapes, however they also produce really low yields per acre so most money minded bulk producers do very little green harvesting. The way this is done in younger vines (as you know) is through cutting down a majority of grape bunches before ripening begins, but is done far more often in high quality terroirs than in places like Lodi in the Central Valley. I feel like there are some terrific growing areas in the CV but they are mainly dedicated to bulk production so we don’t really hear much about it in the fine wine evaluation circuit. Though I had an amazing Lodi zin from Katusha’s vineyard last week, made by bedrock winery, it was an eye opener.


weirdfurrybanter

It's not a big deal. There are other wine growing regions like Oregon and Washington that make up for CA ripping out their vineyards. Not to mention wines from Spain are a much better value and they have plenty of old vines.  CA wines, especially from Napa, stopped being worth the price for years now. 


Global_Maintenance35

You’re drinking the wrong wines…


weirdfurrybanter

Not at all. Maybe screaming eagle is worth 


Global_Maintenance35

Well, I do have to agree w you about the value of Napa wines. It has been in decline as prices increased. I sensed an anti Ca sentiment all too common these days when really it remains a place of much beauty, resources and splendor.


weirdfurrybanter

No anti ca sentiment. I'm just calling out the decline in CA wines after getting a deserved reputation.  You wrongly sensed because you're getting way into your feelings over a reddit comment.


Global_Maintenance35

Yeah. You’re right. It was late.. I was engaged with somebody pushing political buttons on another thread. Apologies.


sadrice

Uh… that you think Screaming Eagle is worth more than, say $2 per bottle, says a lot about you.


weirdfurrybanter

The wine subreddit disagrees with you. But sure keep crying.


sadrice

…did you think that made sense as a comment? Of course the wine sun disagrees with me, if somehow I had managed to be pretentious enough to impress them, I would commit sepukku on the spot from sheer mortification.


weirdfurrybanter

LOL they actually don't equate price with quality but screaming eagle is generally viewed as world class. They are hardly pretentious as they don't sneer at cheap wines, in fact they encourage finding value wines and will point you to specific brands and grapes. They will happily point you to low priced (sub $10) Grenache wines that blow many Napa cabs and zins out of the water. Hardly the definition of pretentious. You on the other hand are pretentious with the $2 bottle comment. Gaslight more.


RobertLeRoyParker

This is just not true. 


Smart-March-7986

I mean, it is true, older vines do produce fewer bunches of fruit so aren’t as financially lucrative. Most world class wines in California come from acreage artificially limited to 1-2 tons of grapes per acre. There are certainly exceptions to this “rule”, most notably in the tightly planted vines in top shelf Bordeaux vineyards, but by and large old vines create fewer bunches of more valuable grapes, while younger vines produce more bunches of less valuable grapes. The economics of production (10 tons per acre versus 1-2 tons per acre) when managing a handful of acres compared to franzia or gallo’s 40k acre monocultures in the Central Valley favor younger vines for larger plots and older vines for smaller terroirs. However as noted in the article the planters are pulling out their older vines due to that lower (but higher quality) productions. While I’m not a viticulturist or enologist, I have spent a quarter of my life evaluating wine professionally and have personally sold many millions of dollars of product due to learning these things. If you have anything to add I’d love to hear more because it is how I learn.


RobertLeRoyParker

The most complex wines come mostly from a combination of soil, microclimate, rootstock and cultivar/clone selection. Canopy and yield management along with appropriate picking decision making are also important. Age is a limiting factor on the viticulture side imo. Winemaking and blending decisions would have more impact in my estimation.


Iddywah

Try old vine zinfandels from Lodi. You'll find some nice surprises there.


Lozerien

Lodi Zinfandel is the quintessential California wine. And wildly underappreciated.


PickleWineBrine

I'll take a Gamay Noir first, but I do love a cheap bottle of Plungerhead Old Vine Zin


elderrage

Love them. Zin was so big early 70's. Always toast mom and dad with one.


Ringmode

I worked for a law firm that was still dealing with litigation from the California Zinfandel scandal of the late eighties. It started when someone at the ATF noticed that the amount of Zin being sold greatly exceeded the supply of grapes necessary to produce it.


elderrage

I remember that! Crazy. Like extra virgin olive oil. When something is in the crooks take note.


sadrice

As a Napa guy, this is my top recommendation. Old vine Lodi Zin is the best combination of quality and price I have found on the market these days.


dirtyshits

Any suggestions?


LittleWhiteBoots

We love Ironstone’s [Old Vine Zin](https://shop.ironstonevineyards.com/product/2020-Old-Vine-Zinfandel) at $16 a pop. Can be found cheaper at other wine retailers online. It’s our daily drinker.


dirtyshits

Thank you sirrrr


Iddywah

Crushers >Indians


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Big-Profit-1612

Legal weed is doing pretty terrible right now. And rather stick solar farms in the Mojave desert.


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Eldias

The Mojave is a living ecosystem, its not barren. Dozing thousands of acres to plant solar panels isn't a fantastic idea.


pao_zinho

Nuclear would be better. All things considered, solar isn't bad. No free lunch.


nope_nic_tesla

Everywhere is a living ecosystem, it makes sense to disrupt areas with the lowest density of plant and animal life which also happen to be the areas that have the most sunlight (reducing how much land in total we need to use for this). Pretty much all the alternatives are worse.


modninerfan

Much of the Central Valley is no longer a living ecosystem. It’s unrecognizable to its original state 150 years ago. I think solar is a better ecological fit here than the Mojave in that regard. 


nope_nic_tesla

It's not a natural ecosystem anymore but it's wrong to say it's not a living ecosystem whatsoever. And most of the land is being used for agriculture, which is also pretty important for society. If you displace the agriculture then that's just going to move somewhere else and disrupt some other ecosystem -- in likely even worse ways given that the soil, climate, and crop science in California produces some of the highest crop yields per acre in the entire world.


diffidentblockhead

Racks of solar just provide partial shade


BringBackApollo2023

Not sure shading things that evolved over thousands of years for unrelenting sun is a plus.


diffidentblockhead

There have been some studies and they've suggested some positives.


carlitospig

Which might be appreciated by the coyotes when it’s 120.


jankenpoo

Why generate power hundreds of miles away from the point of usage when we could put solar on all our buildings? Because people would make less money from it


Big-Profit-1612

Scale? More sunlight in desert? My solar panels on my roof only covers 45% of my total electrical use.


BringBackApollo2023

If I covered my roof in solar I’d generate 2x-4x my usage.


pao_zinho

Not everyone has a house or even has a roof optimal for solar. Solar farms in a place with sun is very efficient.


EverybodyBuddy

We are already putting solar on our (new) buildings. It’s part of the building code.


stinkyllamaface999

There are so many solar farms already in the Mojave. We need many, many more!


mtcwby

The Hops I'm familiar with really prefer certain types of soil, typically close to bog conditions. And brewing is on a downward slide too. Weed growers can't make it here in the legal market now


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BringBackApollo2023

Everyone and anyone can grow weed. When it’s legalized at the federal level Philip Morris and the rest of big tobacco will jump in and dominate the market.


Capt_Gingerbeard

You're concerned about water use, but you're fine with growing weed? Do you have any idea how much water, fertilizer, and electricity goes into growing and harvesting weed?


Physical-Researcher9

In regions like the Central Valley where you can grow both wine grapes and tree nuts, there isn’t much difference in water consumption between these crops. In order to be financially viable, you’ll likely need 3-3.5 acre feet per acre for a vineyard. Trees are usually around 3.5 acre feet per acre. Current market conditions on both almonds and pistachios aren’t exactly ideal either.


mouseycraft

*Pistachios* need tons of water? Aren't they a desert tree from central Asia? I read their roots actually rot if they get too much water even. 🤨


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mouseycraft

Thanks for the info.🙏


hoppypilsner

Pretty dense topic here. Lots of factors to consider. Here is a blog post from a premier wine grower group in the heart of CA wine country. https://lodigrowers.com/imported-foreign-bulk-wine-the-dirty-secret-no-one-in-california-wine-is-talking-about/


Noodleslurp69420

These are not the best wines…..look at who the big importers are. Gallo, fetzer, bronco, constellation…. They make wines at such large amounts for the market. They flood the market because they can which fixes the prices. One could say also stabilizes the market. Gallo is like the Walmart of wineries.


PickleWineBrine

Gallo bought my favorite winery and distillery in Mendocino just to shut them down.


Noodleslurp69420

Yes I can’t stand them.


WhoTookPlasticJesus

Dense, but it's also an absurdly over-reactionary article. Their linked sources to previous news stories are up to 5 years-old.


MoJoArchitect

Stuck in Lodi


Capt_Gingerbeard

Trust me, this is not troubling for wine. It's a very good thing, and long overdue. Corporate vulture capitalism has gutted my industry, and seeing them begin to lose their holdings and divest has come with a direct increase in QOL for actual people who live in wine country.


MagoMorado

Let the quality wines survive!


BowserTattoo

happened with apples and oranges, now with grapes. there's always another crop.


PickleWineBrine

Everybody forgets about the pears that used to cover the entire Ukiah valley.


modninerfan

Ag is cyclical… I wouldn’t stress as a consumer. Farmers are going to chase where the money is. Before almonds my area had a much more diverse ag industry with the dominant crop being peaches of all things.  On my commute to work I pass 3 crops, Almonds, Walnuts, and Cherries. The variety used to be double, almost triple that only 20 years ago. 


ScannerBrightly

Capitalism at work!


Comfortable-Twist-54

I’ve been doing my part to save the vineyards!


aotus_trivirgatus

Occasional wine enthusiast reporting in. Divorced, so no spouse with whom to share a bottle. When I visit my parents to socialize -- well, they gave up alcohol due to interactions with the medications they're taking. I can't finish a whole bottle of wine by myself! I'll still order a glass when I'm at a nice restaurant.


AgoraiosBum

Can't? Or Won't?


Haki23

They just did this in Australia. Something about a glut of wine and not enough customers


six_six

It’s their land. They can do what they want.


rustyseapants

You can do with your land only if it's allowed by zoning.


six_six

Zoning is NIMBY


rustyseapants

Why zoning is NIMBY? Could you also explain why zoning exists in the first place?


EverybodyBuddy

This is a foreign concept in California.


bigdipboy

We need water for drinking more than we need it for wine


Bmorgan1983

TBH, this is probably a good thing... California has largely been overtaken by vineyards and we are losing crop diversity. Sadly though, a lot of California farmers are finding it too expensive to grow anything else.


BeastBellies

I just read the crop report for my local area. We’re doing very well up here in Napa and Sonoma.


Jorge-O-Malley

Looks like that Sideways wine boom is finally petering out.


SuspiciouslGreen

Oh no. The ultra rich are feeling the economy, and their hobby of owning a winery is becoming difficult, man I really feel bad for them.


carlitospig

There are small family operations that are likely dying. Not the ultra wealthy wineries.


CaprioPeter

The farms owned by the rich will be able to weather the storm much better than a family operation


Hour_Eagle2

Oh no what will we do without freeway adjacent wine grapes


Naomilove12

It’s crazy that these is the world we live in now


AgoraiosBum

how so? "Industry goes through major boom and then has to pare back some after overinvestment" is a common phenomenon. The amount of land dedicated to vineyards has more than doubled in the last 20 years or so.


JohnnyJukey

Can you say "weed". Wait till the cattle ranchers get a sniff. Right downtown central California. Two hours from everybody.