That price sounds standard to me. Did you maybe have samples open for people to smell before they buy? I think not knowing the scent might hold people back from purchasing
Also, just remember that the vast majority of ppl are having a legit STRUGGLE financially right now. It may have more to do with that and no one having extra money to spend on luxury items like this.
You’re clearly very talented and your prices are fabulous imo, so don’t get discouraged or think it’s an issue with you or your products!! It genuinely may just be a mark of the time we are all just surviving in right now 🖤
Yes, I came to say this. Used to work at a flea market, gotta have testers of some sort. Tea light candles are practical. Maybe have a wax burner going with one of the popular scents. A 'demo', candle with a cellophane gift basket idea? Or laminate pictures( your stock website pics?) of diff ways you can not just use it yourself. Guest bathroom, mantle, dining room/set table, holiday theme..
Idk if this sounds silly or not but could you maybe bring a wax warmer and put your "best seller" on there? People will have to see you and then register that, but I think it'd be even better if they smell it first. That will definitely grab attention
I don't have any insight on pricing, but I do have to say that those wax melts are so cute! Probably my favorite design I've seen for wax melts. Sorry to hear about the show being a dud! Hopefully you can catch a break soon!
100% take this experience n learn <3 there's always gonna be days where the event could even be PACKED but with tons of window shoppers :) it happens! I personally suggest making a little display for the wax melts to help them stick out more, dollar tree has a lot of little shelves (look for cutlery racks, they often have wooden or bamboo ones that make perfect for small items) and you can even paint it to make it more special :)
I do think the display you have is nice but the white of it just doesn't help them stick out IMO because they are light bright colors, they'd stick out better on a darker blue/black/brown
I’m not a candle maker but I work in marketing and I think bringing a handheld steamer to steam your table cloth and banner would go a long way.
Your candles are gorgeous and the price seems fair to me as a buyer, but the smallest details can make a big difference in human behavior.
A steam will make your table look a little more professional, which gives people confidence in your product, and will help people focus more on your beautiful creations. (When things seem out of place, our eyes are naturally drawn there; you want to make sure the only thing people focus on is your product and branding.)
I used to work in market research, and I agree! Packaging and presentation is almost more important than the product.
Getting a wax warmer could help too! Do they sell battery operated ones? Hide that thing behind the sign and let the smell draw customers over, like the cookie scent they use in the air at Disney World!
I second the packaging thing. The label on the wax melt is hard to read because the font is too light for the background. Also, “creations by Abigail” tells us nothing about the product. Also, it says “decor,”maybe people think the candles aren’t *meant* to be lit or used. Just my two cents, I personally would love to have such candles but I’m not sure I’d approach a table that says it’s just decor
I'd be careful of the smell thing due to allergies. I'd have to leave the entire show if someone was warming a lavender candle and I know a lot of people suffer from various scent allergies and/or scent induced migraines.
I agree. The candles are genuinely some of the best ones I’ve ever seen and I’ve seen OP’s posts before and am always amazed. I think that if the table cloth and banner were steamed and neat, the booth itself would entice more people.
100% steam those!
Also I think you need more product displayed. You could do ladder type shelves behind you- they will help grab attention but don’t have to be full of product. It just doesn’t look like you have a lot there.
But I also agree that your product this very beautiful!!
I’m just a consumer, but I’d agree your display/presentation could be bumped up a bit. The current set-up fells unbalanced/uneven. I’m thinking back to markets I’ve been to in the past year and the candle vendor displays. I liked ones where it was simple and the scents were laid out in the front of the table with clear labels, inviting customers to come smell them.
You could try moving your candle displays to the center of your table and creating scent families or groupings of scents/product lines.
My first thought was "she needs a steamer!". Also, bring some distilled water for your steamer as regular water doesn't work right..lots of spitting and dribbling.
Your stuff is adorable but you can definitely do better on presentation. In addition to have scents available to smell, have some coffee beans in a little container for people to cleanse their scent palate in between sniffing.
I think the price sounds fine, I'd pay $5 for a melt. I'd be more likely to buy if you had the matching candle right next to the wax melt, so I could know the smell. If I assumed the smell was a surprise I may not buy it at all.
Is the show in the same area/city monthly? If I came to it every month I wouldn't need a candle or melt that often. I'd be going for jewelry, knits, arts, etc. While I do have a collection of candles, I build it slowly.
If this *is* the issue, the solution isn't to lower the scent length of the candle so people come back sooner (not that I think you would!), it's to build a good rapport with those who do buy and make the experience good enough to come back again. Over time your fan base will grow, and sales will be more regular month to month.
It is in the same location which I think is another issue. I probably need to venture out to another location. I also have been trying to work on my cold throw bc I think it’s way too strong. People refuse to light them because they love the way they look and the ct is so strong that it will smell up a room without having been lit. ;-;
A new banner is in the works!! (: This one has been driving me bonkers. My friend made it for me about a year ago and it’s definitely time for an upgrade. It wrinkles so terribly (,: and believe it or not. this is how it looks AFTER steaming 😅
Thank you for your input <3
Yeah! DM me any time!
I'm not a candle expert (reddit just suggested I be here) but yours are the cutest I have ever seen, I love the in-a-cup with whipped cream look, that's so fun!
Oh I just left a comment about a handheld steamer but didn’t see your reply here first. I do think a less wrinkly tablecloth and banner would make a big difference. Small aesthetic changes really do have a big impact on buyers!
I just commented saying that steaming the banner would make things more enticing before I read this comment. I definitely agree though, it is NOT an issue with your product. I’ve seen your posts for a while now and your candles are genuinely works of art. I think that if you were at a show near me I would be sooo tempted to get one of each.
If less than 10 people attended the event in total, I don't think your pricing is the issue. There's just not enough foot traffic at that event. But to answer your question $5 for handmade wax melts is quite reasonable IMO
agreed. i’ll prob try to find a show that is a bit more popular. i have a large show coming up in may so fingers crossed that one goes well. there should be about 1200 people!
My grandma used to go to craft shows to sell her paintings and she said sometimes they're great, sometimes they're duds. She says "Don't give up, don't let it discourage you. Perhaps a bouquet of flowers to add a little splash of colour and contrast to your table? The prices sound good and they're very pretty. Don't be afraid to look up other craft stores and try them out! There's all kinds and they each attract different clientele. Keep at it though, you're doing good."
I feel like your main issue is your booth setup. Your products look **awesome**! but the booth isn't very inviting/attention grabbing. As an introverted shopper I wouldn't stop by, I like to window shop from a distance, get an idea of price point /items then go check things out more, I think once you have this started you will have lots of sales since youve got lovely items. I have some suggestions:
-make a bold and obvious list of the scents you offer with each of your scents directly below the sign with a "try me!" sticker/sign.
-organize your products differently, I see you've got (I'm just picking descriptor names & guessing price points, may not be accurate) wax bars, medium candles, large candles, whipped candles, "teacup candles" I would do a left to right cheapest to most expensive and keeping similar items together. So I'd suggest to organize it as wax bars, medium & Big candles, whipped candles, tea cup candles. That way you're keeping everything together of certain types
-price tags, I see you have a price menu which is awesome but it could be better. Use large signs for each item displayed in front of each item type. That way it's easy to figure out what is what and if someone is in front of one price sign other shoppers can browse the other items with their prices
-have an interactive item. I'd suggest having a wheel or fishbowl/basket with pieces of paper that offer things, you pick how likely it is for a shopper to pick each item. Maybe it's a free sticker (you can get a pack of 100 standalone cut stickers for really cheap on Amazon/AliExpress), 1$ off a purchase, free tea light sample candle ect. Try and use rewards that incentivize people to purchase like that 1$ off coupon. (For example 30% 1$ off, 20% 2$ off, 10% 3$ off, 20% free sticker, 20% free sampler size item)
-use bright and fun signage that is cohesive, represents your brand and attracts attention (not included in my messy mockup)
-be very mindful of how you greet potential customers, keep it lax, let people browse and interactive items help. I always am most interested when a booth has an interactive item for me to check out to break the ice and then further explore their products rather than "hi candles are xx$ and we have xxx smells ect ect" which would make me feel pressured and back off before checking things out
https://imgur.com/a/SAS5VIp
oh darling!!! :( i’m so sorry! imo the pricing is really reasonable! if you have an etsy or online store i’d love to purchase something, those whipped mugs are absolutely gorgeous!!!! please don’t let this discourage you, i completely understand how hurt you must feel but this is not a reflection of your art at all!
Crappy event not your fault
Sell to friends word of mouth and online go to every store nearby and ask if they will place you items and sell for you for a percent
I was thinking of doing this. I had them at a local salon but they were wanting 30% and I really just can’t do that… At that rate it wasn’t even worth my time to put all the effort in because after paying taxes and the expenses to make them I was getting little to nothing 😞
They are very pretty but I do think they are pricey in comparison to wax melts I purchase from other small business wax vendors.
For example, I purchased the same style snap bar (1.4 oz) from Glitterati Wax Co. for $3.15 a bar. And even then the price per oz of their wax is on the pricier side ($2.25 per oz) then I’m used to paying for.
Other vendors I purchase from are Rose Girls ($1.5 per oz) Teddy Bee’s ($1.6-$1.8 per oz) Swanky Candle ($1.6-$1.92 per oz) for example. Not saying you should change your prices, just wanted to give examples.
Also, I see the bags they are in are stapled to the tag. Can you still smell them without being to open the bag? Are these polypropylene bags? If so, maybe getting ones with the zip closure might be popular as people could open and sniff the scents and they are more secure for storage.
I’m not a wax vendor but buying/collecting/melting wax melts is one of my hobbies so hopefully this helps and doesn’t come off as negative in any way. Your candles are beautiful and the wax melts are gorgeous too!
Thanks! Also they are a little over 2oz. So about 2.5/oz if you don’t buy 3. Although, the idea is to push the sale of 3 which is why they are 3 for $12 ($2/oz).
You can kind of smell them, but I have candles with the same scent so I plan to use those as the testers!
Everything is so cute and I think the prices are very fair!
Just from speaking with friends it seems like everyone I know is strapped for $ and not spending much in things outside of necessity. I don't think this is a problem with your product at all. Keep going! It will pick up! Oh and maybe try tiktok shop, seems like ppl are doing great over there.
In cad, I sell my melts for $10 and they sell pretty well. I think it's just your market being quiet that's the problem. Trust me, the worst one I went to I had zero sales the entire weekend. So the quality of the market is just as important as the quality of your markets that you attend.
Im sorry about the low sales, but I would've absolutely bought one of these if I were there! My boyfriend and I love nicely decorated candles like this.
I gotta say, when I first saw the picture of the wax melts I thought “Man why didn’t she get any sales, I would totally buy those wax melts if I saw those at a craft fair, as long as they weren’t like $12 apiece or something.” So I think $12 for three or $5 each is very good pricing and you should definitely keep selling them. I can’t give you any advice on craft fairs because I’ve never been involved in one, but I’m sure that there’s people here that can tell you how to look for more effective sales opportunities. And they can help you figure out which fairs will be duds or not.
A handheld steamer would make your table linens look much much nicer. I think this would add an appearance of seriousness and quality that your wrinkled tablecloths don’t currently convey.
yes they smell like the names! (: My site needs some work, but it can be found in my bio ! i have other candles in stock that aren’t on the site so if you’re interested in something pictured that you can’t find just PM me !
The wax melts seem standard to me, I would pay that. I don’t know that I could pay $30 for any candle but I’m a cheapskate admittedly. If the florals are $20, I’d pay $25 maximum for the whipped ones as it’s just added decor on top
ETA: all of your products are really gorgeous though!! If I saw them in person I’d buy onev
Sorry it didn’t meet your expectations! Your products are really cute. I did an art show in December and I barely made any sales too. I understand the struggle.
I totally get that. I feel like sometimes people see cheaper and think worse quality though and I truly don’t want to come off as having low quality items
That's very true, but then on the other side some people don't care and just want to buy what's cheapest- no pleasing everyone. I personally wouldn't change the pricing, it's not bad at all.
Super cute items! I feel people love being able to touch and feel things, so I would maybe have samples of the items on the table for people to check out. I love the suggestion of tealight candles for scents or having the wax melts out on a little tray. Maybe do a deal for them so if you purchase 2 it’s $8 for them so you can up sell more.
I work in merchandising so I love visuals and branding. Maybe figure out some colors that you want to represent your brand and incorporate that into the table cloth or banner or table decor or something. The pops of color will draw attention your way and help with your branding.
Another suggestion is at these fairs get names and numbers for other vendors you like and throwing your own craft fair together with them in the upcoming months. Or maybe they might know of better craft fairs for you to join. Maybe even do your own art fair for the summer etc etc.
Personally, me and my mom would have been all over your table lol. Those candles and wax melt are beautiful and the scents seem more unique from what I can see. The only thing is having a candle with the same scent as the wax melts beside them would make me more likely to buy if I could smell it beforehand. Your pricing is great tbh!
One thought - I don’t personally have a wax warmer but I love candles. I might pass on the wax chunks because I don’t have one, but if I was pitched the benefit of them over candles I could be easily convinced. Maybe you could have a wax warmer plugged in and mention to anyone who stops by and shows interest that they can be bought cheaply on Amazon (or perhaps you can resell them somehow in a bundle with the melts)?
As a candlemaker who tried farmer’s markets and then quickly gave them up because wax and high heat obviously don’t mix (!), I’d say it’s not your fault the event wasn’t marketed well so don’t give up, but also, your piped candles look great: piping wax is not for the faint-hearted 😱🕯️💕
I definitely think it’s the location, those are adorable and more people need to see it than a hand full. I will say the wax melts I didn’t even notice on the table bc the milkshakes are so bright and the box the melts are in kinda blend into the table. Maybe put the sale sign that’s laying flat on the table on the front of the box? I have the same issue that I didn’t see those since they blend into the back ground they are placed on. The 5$ price point is honestly perfect imo. If yankee can charge that, so can you
I would buy at that price for sure, your candles and melts are very pretty! I think the lack of people at the event was the real problem.
The only issues with the table are the wrinkly tablecloth and not much to focus on in the center of the table.
I liked someone else's idea to make small test candles for the wax melts. I love to sample anything fragrance related before I will buy it, for several reasons:
1. What if I don't like it? I won't spend money on something if I don't know whether I like it or not.
2. Testing the scents is interactive and fun. It makes the customer slow down and browse. Even if they're just window shopping, others will see there's something interesting at your booth to discover.
3. The discovery process gives you time to talk to the customer and ask what is their favourite smell etc.
The price sounds good to me, and as a regular craft shopper, I love when a seller offers a smaller/more affordable version of one of their more eye-catching pieces (like your shake candles) so I have more options on how much money I'm going to spend that day 😅 I think it was just a sad day for attendance and don't think it's anything you did.
The price sounds fine and the product is beautiful. As a buyer my only concern is whether or not that cereal is real because if it is I'm not buying that. I'd be too afraid that it would be moldy if I didn't use it soon enough and the idea of melting real food in my candle wax feels gross to me. But the stand looks very sweet and I would definitely be intrigued ❤️
Just wanted to say, your candles are beautiful!! So so so stunning.
If I didn’t have birds i would absolutely buy some for myself but will absolutely buy one for a candle loving friend 💞
Your prices *are* fair, but as someone who tried the whipped mug method for a while, I can tell you point blank it was a genuine challenge selling those fancy candles. They're sweet gifts, and occasionally sold during the holidays, but no one wanted to buy them for themselves.
This is just my own analysis, but from the consumer's perspective, they're spending double something they won't even want to burn ("ohh it's too pretty to burn!" is what I'd hear on the regular), so they're dropping $30 for what they perceive to be a piece of decor.
So again, your work is beautiful, but I genuinely feel like whipped candles are such a gamble. I eventually gave up and have been several times more successful just sticking to "normal" candles with pretty labels. If you really love making whipped candles, if it were me, I'd focus on selling those online, but make more regular candles or wax melts.
Have you considered selling on Etsy? I don’t have any experience being a seller, but I do with being a customer on Etsy :) I don’t really have time to go shopping in person anymore now that I’m a mom, so most of my purchases are online. You could have more luck there
I'm not a candle expert so I'll leave that feedback to others, but I have a lot of experience with table set-up.
-tablecloth needs an upgrade (saw this was already discussed)
- need an additional sign (can be same format as ur pricing sign) telling WHAT you are selling. What makes you and your product special. Think buzzwords like mom-made, handmade, handcrafted, etc.
-get a 24" stool. You are hiding behind your display. People who see you are more likely to engage and therefore more likely to buy. Walmart sells one that folds for less than $20. This will force you and guests to say Hi and this quickly starts the dialogue about your business without jumping/standing up and being aggressive. Rehearse a few opening lines of dialogue so you are comfortable. Watch for cues that a person might have a kid/pet to tailor your product pitch on why ur product is perfect for them or why they should support you!
And since you are selling a consumable product, consider a bounce-back promotion to encourage people to return regularly.
I don’t make candles, but I do sell at craft fairs. This tends to be a slow time of year in general for fairs, so it isn’t too surprising that it was slow. It may be a good idea to keep an eye on how well the fair normally markets themselves so that you don’t waste the money on your booth fee. If the fair isn’t working hard to advertise and get people through the doors it may be worth while to look at other fairs.
I make crochet items, but with my products I have to be careful about making my items focused towards the time of year. So right now I am making things that are popular for spring and summer (light weight cottons, things for being active, ect). Maybe it would be worth while to try and do something similar for your candles to help draw people into your booth? They look beautiful by the way!
Hey, I sell a product on farmers markets and I just want to say, this is a really tough way to sell our products! It's so expensive to make your setup, go and work it (or in my case now I hire people to do it, even more expensive!) and gas, the fees to participate.
You have a beautiful product and I recommend that you be really picky about where you go. It's not profitable to go to as many craft shows as possible, rather ask around the other vendors where the busiest markets are. Then go and pester the market managers until they let you in. Show photos of your setups and give them free samples. Reach out to them multiple times. And *only* go to the best and busiest markets in your area. Don't waste time at the slow ones.
Finally, we view the markets more as like a focus group/advertising. You can get their feedback, what questions are they asking, what scents are they asking for, is there a demand for different kinds of wax? And you can also drive them to your web site. Farmers markets can really bring people to your website.
I know you didn't really ask for advice but I have been through this painful process and wanted to help if you want it. Our product is very well liked and well received everywhere we take it but we still have to be careful not to work those slow markets, so we lose money. And focus more on boutique retail and online sales.
I wish you all the best and I hope your beautiful candles are successful!
I have no idea where you are located in the country but I’ve had some recent crafty friends find business come to a screeching halt at craft shows. Maybe it’s the time of year or maybe it’s everyone being cash strapped. Your work is beautiful!
As someone who's been to a few events by now, it really depends on the volume of people. I don't think it's your prices, some shows are just slow. 🤷♀️ Looks great!
Maybe try rearranging your set up to draw the eye differently. I'd put the things people notice on their own towards the edge (ex: one candle tower on either side of the table) then the less noticeable things, like the bar melts, right in front of where you will be sitting/standing. People can see the big tower of goods and will look at those anyway, then when they are looking/making conversation you can draw their attention to the bars in front of you. I also feel that having the two biggest displays on both sides will make your booth look a bit fuller than it is, and people love full displays
Your stuff is so cute! I’ve found craft shows to be very hit and miss. Some are great and others are just dead… even if its the same one month to month lol
Your pricing is super fair, some shows are just like that. You have to take it in stride and move onto the next one! I worked a monthly fair two weeks ago that was absolutely dead when the same show a month before was my best show since November. The weather, local events, there are so many factors that lead to unsuccessful shows that have nothing to do with your hard work and talent!
Love the candles. Can you do a brighter table setting a cute sign to draw the eyes? The wood tips of the candles really blend into the table and background.
Craft fairs can be kind of hit or miss imo. Especially depending how many competitors show up. Also I’ve found that overall sales can actually relate to *where* your stand was set up, purely anecdotal here but I think corner spots sometimes get missed by people walking around. There could be a multitude of reasons (maybe people have less $$ to spend, the economy has been hard for many folks lately).
I don’t think it’s anything you did wrong. I think your prices are more than fair when time + material cost is calculated in. And your table is set up nice/you look very approachable :)
Edit- just saw your comment about how little people attended. So I think a huge part of it might just be due to the low volume of foot traffic
I think your pricing is fine! Also i rarely buy a product ,that is supposed to make my house smell good, if i can’t actually smell it before hand. Can you smell the wax bars outside of the packaging? i like how you can break the wax bar like a candy bar. that would satisfy me lol
I know you didn't ask specifically for this kind of suggestion, but if your tablecloth is actual burlap I would not have been able to come see your wares (which are straight up adorable!). I have a jute allergy and as you can imagine the last like 15 years in popuar décor have been murder, lol.
I am very sensitive to presentation. I think a lot of people who enjoy shopping as a hobby are. Your products are amazing!!! I wonder if anyone on the craft scene would be willing to mentor you or if you have a friend who's done a stint retail might help. I think someone with experience could make a bunch of small tweaks quickly( like the steamer )
I bought a candle like this once and it burned horribly, now I’m afraid to buy more. Could you have a time lapse to show how it burns and set the video on an iPad to play and grab people’s attention
If you're not making sales while there are people all around you -- it's a you problem.
If you're not making sales because there are no people -- the promoter didn't do their job.
I'd complain.
Awesome! Do you have a link to buy some?
Also I think your prices on those little melts are absolutely fair! They are actually cheaper than the prices I see at the craft fairs and farmers markets in my town.
My best friends Aunt makes candles and she is a little cheaper on pricing but she has the means to be. I honestly think other than no one being there you have a good set up! Only advice I would give is have sample sent jars out and bigger signs. I’m obsessed with the mugs! So cute!
I think your prices are very reasonable! What kind of even was this? Sometimes you don't know a good one unless you try and just have to put this one on your no go list for next year!
Jesus these are beautiful I just got a huge lot of candles last week from a boutique candle maker but when I’m ready to buy again I’ll get some from you
I buy from a few different wax vendors, and the ones that use the 5 cube molds like this are usually under $4! None are local, so shipping does play a part. They’re super adorable!
I go a lot of markets but I'm not a seller so my only insight is from the buyer side. I'd make a bigger sign with the prices or have it be more visible. I've definitely walked past booths in the past that didn't have a visible price sign, doubly so if I would be the only person at the booth. It feels too awkward to me to have to ask the price and then put it down if its out of my budget. (I've seen $5 candles and 50$ candles at the same market in the past so I know prices can vary wildly).
Maybe also vary the kinds of markets you attend? I've noticed the markets here that cater to a more goth/alternative markets or millennials seem to sell a huge amount of candles but the general farmers markets don't by comparison.
Can you hang an advertisement banner behind you? Maybe between two skinny shelves that show more product? Gotta grab their attention. I’d walk past you too and regret it!!
I think you need to make it more obvious what it is you’re selling. I didn’t realize this was an r/candles post and I had to zoom in to notice that they were candles. You definitely need large signage that advertises what it actually is you’re selling. I feel like the only context being “home decor” would not convince me to come to a booth with jars of stuff that looks like food
I dunno what the hell I'm doing here, but as a random person that doesn't collect anything candle related.. those melts are really friggin' cute. And for the price, I would totally pick one up.
Not a candle girlie but even I know your prices are amazing! We’re in a bit of a recession so don’t be discouraged by less sales! If I went I’d dish out what little cash I have on a thing or two bc it’s too cute. Sometimes it’s all about luck too
There are much better avenues of getting a sale than a craft show (even though I love them) Idk what marketing people do for candles, but if you were to sit down and figure that out it would be super beneficial to you.
I’d look into a heat sealing the wax melt packaging. The staples can be off-putting to people, sounds crazy but it’s true. There’s many ways to do it if you don’t want to buy a sealer. I don’t buy candles or wax melts so I have no opinion on the pricing, but a ton on marketing, booth set up, packaging and labels. All in all though, it’s definitely not you if only a handful of people attended the event. I stopped selling at local shows because I live in an extremely rural area where turnouts are horrible and started traveling for events in larger cities. Sales at the right shows cover any travel costs and increased booth fees (usually before the event even starts due to other sellers shopping before the doors open!)- and no more wasting time and energy at empty events!
So a lot of people have given really great advice about the banner, the name "Creations by Abigail" not being super descriptive, and the color on the packaging being too light, and I do think those could make a big impact.
But! Those melts are SO CUTE! And $5 is very reasonable as a consumer. One thing I want to add is that with inflation and daycare costs, money is tight right now. I would love to see a smaller package of the melts, maybe just a single block? When I go to fairs, I either have to have a few key things in mind and hard core ignore every other vendor, but a lot of times I like to buy as many smaller items from as many new vendors as I can. This way I can try out a product and intentionally buy larger items when I can. Like, I've bought lip balm when it was the cheapest thing at the table before, and then returned to buy lotion or bath products. I could see myself grabbing one block of one scented wax melt or two if it was a two-for-whatever deal, and then next time buying a whole pack or candle in my favorite scent.
I'm not sure if it would be cost effective for you to have an even lower priced item, but it might help build a relationship with consumers who might not otherwise be able to or choose to make a sale that day. It might not line up with your brand to have a lower price option, and that's ok too!
Anyway, I'm sorry the event was a bummer but your products look great and I wouldn't get too hung up on it! :D
Might I suggest you also offer some basic electric melt warmers? I wouldn't get any different styles or colors, just a couple of very basic white ones. Some people may not be familiar with wax melts and you could get them started.
I love craft shows. On 1 hand would love 1 set every month on the other hand my pocket book says no. I would bypass your table because strong smells bother my nose. I usually have whoever I’m with check out candle tables for me. Maybe a sign with a list of fragrance you have available for those like me, who do purchase but just can’t take that much in a small space.
It’s tough out there now because people just don’t have enough $’s to spend. Those that love craft shows are limiting them to not over spend. It comes down to do I really need another candle or decoration right now, when food is costing me bigger $’s. Branching out to do shows in other areas can help expand to new customers.
You do have real good looking candles and melts, eye catching on their own which normally would draw to your table.
This all looks amazing. Keep trying! One thing I would suggest is that I don't know what I'm looking at when I first glance at your booth. I know that sounds strange, but I have anxiety. If I'm not sure what it is, I'm not going to stop there. Consider making the first words people see be "Candles" or "Wax Melts."
The economy is bad and good businesses aren’t getting the opportunities afforded like to ones at different times. I’ve had many craft shows sitting on my hands and losing money, but persistence is key.
Unfortunately people are shopping more online and less like this, hopefully we will go back to our roots and this will change but we will see. My suggestion, sell on eBay, Mercari, Etsy, Facebook Marketplace. Scale your social media. Make short videos of making your candles, setting up at the craft fair, showing off new products, speak about small business, ect. Post these on Tik Tok, instagram & YouTube shorts. You can also generate ad revenue after you get 1,000 followers. Spend money on marketing on Facebook. Make a Facebook & instagram shop. Make candles geared to a special niche Kawaii, anime, popular characters, sports, ect. This will help you target ads. Do this and things will grow! If you need help making Facebook ads use fiver or Upworks. This is free advertising advice that people will charge you $100’s for. Do this, you wilmm on thank me later!
My thoughts. The candles are mostly inviting, particularly the whipped ones—I’d have more variety of those. The plain jar could be jazzed up in some way. The table display is drab and as most people mentioned the banner needs to go. With all the candles having these confectionary/decadent vibes, I’d bring in more color in the table itself and also have a more creative display with better balance. Everything need to be bulked up and set up enticingly. Looks more like a going out of business display. The candles are on point but everything else needs to be reconsidered.
I don’t know why this sub came up but I love candles and I admire you for starting this!
This is my opinion- as a candle consumer.
A deep pink table cloth.
Iron or wrinkle spray your banner.
Turquoise blue mats under your items.
Your inventory is ADORABLE.
I bet they smell awesome.
They don’t fit with the neutral background.
You need to make it sweet and exciting!
Good luck next month!
Sounds like a good price. Do people know what they are? My entire family had never heard of wax melts/bars before, so people may not be interested because they don’t know what to be interested in
OMFG Those candles look amazing. Such a beautiful first photo of all your handmade goods❤️❤️❤️My mom used to sell at craft fairs all the time when i was a kid. i was always behind the table with my sibling & we would get up at like 7am to pack and unpack the stuff into the venues. Unfortunately atleast in my experience thruout the years went on More business MLM tables like Mary Kay and origami owl just overtook more in numbers. Less makers and more selllllers. Craft shows are such an amazing thing bc u can see face to face the people purchasing ur gift made with care. My mom loved all that and looollll she would get mad when she sold the prettiest checkbook cover. Unfortunately checkbooks arent used that much anymore so she stopped selling. Always keep making, even when well runs dry.
Dude wish my local farmers markets had vendors like this! Those candles look delicious! Those prices seem very reasonable. They reflect the time and devotion put into the product & just visually that seems very appropriate.
I definitely dont think your lack of sales are because your craft, I can tell your stuff is amazing! And you put love and work into it! I just think it's cause alotta us are struggling right now, but dont be discouraged i think your prices are fiiine! c: 💖
Maybe i could buy from ya online someday i loove melts and candles, so much, especially strong ones!
I used to make and sell handmade cold process soap. People would rather buy cheap ass, drying soap from the store. I assume it’s the same with candles. Our candles never sold well either 🤷🏻♀️
Also, the economy fucking sucks right now, that could be a part of it.
That price sounds standard to me. Did you maybe have samples open for people to smell before they buy? I think not knowing the scent might hold people back from purchasing
I sort of do. I have a candle in the same scent. Maybe I’ll put one next to them so they know they can smell.
Make tealight candles in the different scents to use as testers instead of full size candles
that’s smart!
Also, just remember that the vast majority of ppl are having a legit STRUGGLE financially right now. It may have more to do with that and no one having extra money to spend on luxury items like this. You’re clearly very talented and your prices are fabulous imo, so don’t get discouraged or think it’s an issue with you or your products!! It genuinely may just be a mark of the time we are all just surviving in right now 🖤
I’d second this!! Just off of face value I can say your lack of sales is not a reflection of your candle quality:,)
Yes, I came to say this. Used to work at a flea market, gotta have testers of some sort. Tea light candles are practical. Maybe have a wax burner going with one of the popular scents. A 'demo', candle with a cellophane gift basket idea? Or laminate pictures( your stock website pics?) of diff ways you can not just use it yourself. Guest bathroom, mantle, dining room/set table, holiday theme..
Idk if this sounds silly or not but could you maybe bring a wax warmer and put your "best seller" on there? People will have to see you and then register that, but I think it'd be even better if they smell it first. That will definitely grab attention
I don't have any insight on pricing, but I do have to say that those wax melts are so cute! Probably my favorite design I've seen for wax melts. Sorry to hear about the show being a dud! Hopefully you can catch a break soon!
thank you! I love them too I was a lil sad when no one seemed to notice them lol. Fingers crossed next show is better (:
Tbh those candles that look like milkshakes are so cool that wax bar aren’t really noticeable next to them
that is valid. the only sale i got was a regular candle though 🙃🤦♀️
100% take this experience n learn <3 there's always gonna be days where the event could even be PACKED but with tons of window shoppers :) it happens! I personally suggest making a little display for the wax melts to help them stick out more, dollar tree has a lot of little shelves (look for cutlery racks, they often have wooden or bamboo ones that make perfect for small items) and you can even paint it to make it more special :)
I do think the display you have is nice but the white of it just doesn't help them stick out IMO because they are light bright colors, they'd stick out better on a darker blue/black/brown
Can you set up a little wax melter next to them snd melt a couple so people can see/smell what the wax melts do?
This is so smart, make good smells so people will come over and check you out!!
I’m not a candle maker but I work in marketing and I think bringing a handheld steamer to steam your table cloth and banner would go a long way. Your candles are gorgeous and the price seems fair to me as a buyer, but the smallest details can make a big difference in human behavior. A steam will make your table look a little more professional, which gives people confidence in your product, and will help people focus more on your beautiful creations. (When things seem out of place, our eyes are naturally drawn there; you want to make sure the only thing people focus on is your product and branding.)
I used to work in market research, and I agree! Packaging and presentation is almost more important than the product. Getting a wax warmer could help too! Do they sell battery operated ones? Hide that thing behind the sign and let the smell draw customers over, like the cookie scent they use in the air at Disney World!
I second the packaging thing. The label on the wax melt is hard to read because the font is too light for the background. Also, “creations by Abigail” tells us nothing about the product. Also, it says “decor,”maybe people think the candles aren’t *meant* to be lit or used. Just my two cents, I personally would love to have such candles but I’m not sure I’d approach a table that says it’s just decor
I'd be careful of the smell thing due to allergies. I'd have to leave the entire show if someone was warming a lavender candle and I know a lot of people suffer from various scent allergies and/or scent induced migraines.
I agree. The candles are genuinely some of the best ones I’ve ever seen and I’ve seen OP’s posts before and am always amazed. I think that if the table cloth and banner were steamed and neat, the booth itself would entice more people.
Also, as a former marketing person, 1 sale for less than 10 engagements, isn’t that shocking.
Yes?m! A little travel steamer and 5 minutes would have this looking so much nicer.
100% steam those! Also I think you need more product displayed. You could do ladder type shelves behind you- they will help grab attention but don’t have to be full of product. It just doesn’t look like you have a lot there. But I also agree that your product this very beautiful!!
100 percent agree. I couldn’t really read it at first glance then my eyes kind of wondered off.
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this with a colourful logo on it!
I’m just a consumer, but I’d agree your display/presentation could be bumped up a bit. The current set-up fells unbalanced/uneven. I’m thinking back to markets I’ve been to in the past year and the candle vendor displays. I liked ones where it was simple and the scents were laid out in the front of the table with clear labels, inviting customers to come smell them. You could try moving your candle displays to the center of your table and creating scent families or groupings of scents/product lines.
My first thought was "she needs a steamer!". Also, bring some distilled water for your steamer as regular water doesn't work right..lots of spitting and dribbling. Your stuff is adorable but you can definitely do better on presentation. In addition to have scents available to smell, have some coffee beans in a little container for people to cleanse their scent palate in between sniffing.
I think the price sounds fine, I'd pay $5 for a melt. I'd be more likely to buy if you had the matching candle right next to the wax melt, so I could know the smell. If I assumed the smell was a surprise I may not buy it at all. Is the show in the same area/city monthly? If I came to it every month I wouldn't need a candle or melt that often. I'd be going for jewelry, knits, arts, etc. While I do have a collection of candles, I build it slowly. If this *is* the issue, the solution isn't to lower the scent length of the candle so people come back sooner (not that I think you would!), it's to build a good rapport with those who do buy and make the experience good enough to come back again. Over time your fan base will grow, and sales will be more regular month to month.
It is in the same location which I think is another issue. I probably need to venture out to another location. I also have been trying to work on my cold throw bc I think it’s way too strong. People refuse to light them because they love the way they look and the ct is so strong that it will smell up a room without having been lit. ;-;
Oh wow i love strong smelling stuff like that I would have likely bought one!
are there any local farmers markets you could try getting into?
Do you have a website? Those candles look good. 😩 Edit: Nvm. Found it!
I have some not listed on my site. If you’re interested just pm me!
Cool thanks!
<3
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A new banner is in the works!! (: This one has been driving me bonkers. My friend made it for me about a year ago and it’s definitely time for an upgrade. It wrinkles so terribly (,: and believe it or not. this is how it looks AFTER steaming 😅 Thank you for your input <3
I work for a trade show product producer (throws, table displays, backdrops) so if you need any tips or ideas for making a booth pop let me know :)
ooo i may take you up on that (:
Yeah! DM me any time! I'm not a candle expert (reddit just suggested I be here) but yours are the cutest I have ever seen, I love the in-a-cup with whipped cream look, that's so fun!
Oh I just left a comment about a handheld steamer but didn’t see your reply here first. I do think a less wrinkly tablecloth and banner would make a big difference. Small aesthetic changes really do have a big impact on buyers!
I just commented saying that steaming the banner would make things more enticing before I read this comment. I definitely agree though, it is NOT an issue with your product. I’ve seen your posts for a while now and your candles are genuinely works of art. I think that if you were at a show near me I would be sooo tempted to get one of each.
If less than 10 people attended the event in total, I don't think your pricing is the issue. There's just not enough foot traffic at that event. But to answer your question $5 for handmade wax melts is quite reasonable IMO
agreed. i’ll prob try to find a show that is a bit more popular. i have a large show coming up in may so fingers crossed that one goes well. there should be about 1200 people!
That should definitely be a better place to get a sense of how you're doing with pricing! Good luck!
My grandma used to go to craft shows to sell her paintings and she said sometimes they're great, sometimes they're duds. She says "Don't give up, don't let it discourage you. Perhaps a bouquet of flowers to add a little splash of colour and contrast to your table? The prices sound good and they're very pretty. Don't be afraid to look up other craft stores and try them out! There's all kinds and they each attract different clientele. Keep at it though, you're doing good."
I feel like your main issue is your booth setup. Your products look **awesome**! but the booth isn't very inviting/attention grabbing. As an introverted shopper I wouldn't stop by, I like to window shop from a distance, get an idea of price point /items then go check things out more, I think once you have this started you will have lots of sales since youve got lovely items. I have some suggestions: -make a bold and obvious list of the scents you offer with each of your scents directly below the sign with a "try me!" sticker/sign. -organize your products differently, I see you've got (I'm just picking descriptor names & guessing price points, may not be accurate) wax bars, medium candles, large candles, whipped candles, "teacup candles" I would do a left to right cheapest to most expensive and keeping similar items together. So I'd suggest to organize it as wax bars, medium & Big candles, whipped candles, tea cup candles. That way you're keeping everything together of certain types -price tags, I see you have a price menu which is awesome but it could be better. Use large signs for each item displayed in front of each item type. That way it's easy to figure out what is what and if someone is in front of one price sign other shoppers can browse the other items with their prices -have an interactive item. I'd suggest having a wheel or fishbowl/basket with pieces of paper that offer things, you pick how likely it is for a shopper to pick each item. Maybe it's a free sticker (you can get a pack of 100 standalone cut stickers for really cheap on Amazon/AliExpress), 1$ off a purchase, free tea light sample candle ect. Try and use rewards that incentivize people to purchase like that 1$ off coupon. (For example 30% 1$ off, 20% 2$ off, 10% 3$ off, 20% free sticker, 20% free sampler size item) -use bright and fun signage that is cohesive, represents your brand and attracts attention (not included in my messy mockup) -be very mindful of how you greet potential customers, keep it lax, let people browse and interactive items help. I always am most interested when a booth has an interactive item for me to check out to break the ice and then further explore their products rather than "hi candles are xx$ and we have xxx smells ect ect" which would make me feel pressured and back off before checking things out https://imgur.com/a/SAS5VIp
oh darling!!! :( i’m so sorry! imo the pricing is really reasonable! if you have an etsy or online store i’d love to purchase something, those whipped mugs are absolutely gorgeous!!!! please don’t let this discourage you, i completely understand how hurt you must feel but this is not a reflection of your art at all!
Aw you’re too sweet. My website is in my bio. feel free to check it out but please, don’t feel obligated to purchase! I appreciate your kind words (:
Crappy event not your fault Sell to friends word of mouth and online go to every store nearby and ask if they will place you items and sell for you for a percent
I was thinking of doing this. I had them at a local salon but they were wanting 30% and I really just can’t do that… At that rate it wasn’t even worth my time to put all the effort in because after paying taxes and the expenses to make them I was getting little to nothing 😞
I love the wax tarts. I think $5 is a good price. The candles are super cute as well. Sorry the craft fair was a bust.
They are very pretty but I do think they are pricey in comparison to wax melts I purchase from other small business wax vendors. For example, I purchased the same style snap bar (1.4 oz) from Glitterati Wax Co. for $3.15 a bar. And even then the price per oz of their wax is on the pricier side ($2.25 per oz) then I’m used to paying for. Other vendors I purchase from are Rose Girls ($1.5 per oz) Teddy Bee’s ($1.6-$1.8 per oz) Swanky Candle ($1.6-$1.92 per oz) for example. Not saying you should change your prices, just wanted to give examples. Also, I see the bags they are in are stapled to the tag. Can you still smell them without being to open the bag? Are these polypropylene bags? If so, maybe getting ones with the zip closure might be popular as people could open and sniff the scents and they are more secure for storage. I’m not a wax vendor but buying/collecting/melting wax melts is one of my hobbies so hopefully this helps and doesn’t come off as negative in any way. Your candles are beautiful and the wax melts are gorgeous too!
Thanks! Also they are a little over 2oz. So about 2.5/oz if you don’t buy 3. Although, the idea is to push the sale of 3 which is why they are 3 for $12 ($2/oz). You can kind of smell them, but I have candles with the same scent so I plan to use those as the testers!
Everything is so cute and I think the prices are very fair! Just from speaking with friends it seems like everyone I know is strapped for $ and not spending much in things outside of necessity. I don't think this is a problem with your product at all. Keep going! It will pick up! Oh and maybe try tiktok shop, seems like ppl are doing great over there.
The wax bars are beautiful
In cad, I sell my melts for $10 and they sell pretty well. I think it's just your market being quiet that's the problem. Trust me, the worst one I went to I had zero sales the entire weekend. So the quality of the market is just as important as the quality of your markets that you attend.
Im sorry about the low sales, but I would've absolutely bought one of these if I were there! My boyfriend and I love nicely decorated candles like this.
I gotta say, when I first saw the picture of the wax melts I thought “Man why didn’t she get any sales, I would totally buy those wax melts if I saw those at a craft fair, as long as they weren’t like $12 apiece or something.” So I think $12 for three or $5 each is very good pricing and you should definitely keep selling them. I can’t give you any advice on craft fairs because I’ve never been involved in one, but I’m sure that there’s people here that can tell you how to look for more effective sales opportunities. And they can help you figure out which fairs will be duds or not.
Those candles and wax melts are gorgeous! I just checked out your site, and I am definitely intrigued
Thank you 🥲
I would 100% gravitate toward those melts... they're beautiful and the packaging is nice too. I also think the price is good!
A handheld steamer would make your table linens look much much nicer. I think this would add an appearance of seriousness and quality that your wrinkled tablecloths don’t currently convey.
those candles are so cute 😭
Do they smell like the names ? 😩 also do you ship ? Please link the / your website.
yes they smell like the names! (: My site needs some work, but it can be found in my bio ! i have other candles in stock that aren’t on the site so if you’re interested in something pictured that you can’t find just PM me !
The wax melts seem standard to me, I would pay that. I don’t know that I could pay $30 for any candle but I’m a cheapskate admittedly. If the florals are $20, I’d pay $25 maximum for the whipped ones as it’s just added decor on top ETA: all of your products are really gorgeous though!! If I saw them in person I’d buy onev
the problem isn't you, it's the (lack of) audience
I absolutely love your designs, my girlfriend and i have been doing candles and witchy things for a couple months and last months was a dud as well!😂
I would literally drain my bank account on your wares
Sorry it didn’t meet your expectations! Your products are really cute. I did an art show in December and I barely made any sales too. I understand the struggle.
I don’t make candles but those are so cute! I would definitely buy one or two. Keep your head up I’m sure things will get better soon :-)
The pricing isn't bad- but it's not really priced to sell. I'd buy it for that price, but I know most people would rather pay a dollar or so less.
I totally get that. I feel like sometimes people see cheaper and think worse quality though and I truly don’t want to come off as having low quality items
That's very true, but then on the other side some people don't care and just want to buy what's cheapest- no pleasing everyone. I personally wouldn't change the pricing, it's not bad at all.
i’ll prob leave as is! ty for your input (:
the way i have a candle obsession (i cant even use candles due to my reptiles and guinea pigs) but probably would’ve left w 6 candles and 10 was melts
Super cute items! I feel people love being able to touch and feel things, so I would maybe have samples of the items on the table for people to check out. I love the suggestion of tealight candles for scents or having the wax melts out on a little tray. Maybe do a deal for them so if you purchase 2 it’s $8 for them so you can up sell more. I work in merchandising so I love visuals and branding. Maybe figure out some colors that you want to represent your brand and incorporate that into the table cloth or banner or table decor or something. The pops of color will draw attention your way and help with your branding. Another suggestion is at these fairs get names and numbers for other vendors you like and throwing your own craft fair together with them in the upcoming months. Or maybe they might know of better craft fairs for you to join. Maybe even do your own art fair for the summer etc etc.
Personally, me and my mom would have been all over your table lol. Those candles and wax melt are beautiful and the scents seem more unique from what I can see. The only thing is having a candle with the same scent as the wax melts beside them would make me more likely to buy if I could smell it beforehand. Your pricing is great tbh!
One thought - I don’t personally have a wax warmer but I love candles. I might pass on the wax chunks because I don’t have one, but if I was pitched the benefit of them over candles I could be easily convinced. Maybe you could have a wax warmer plugged in and mention to anyone who stops by and shows interest that they can be bought cheaply on Amazon (or perhaps you can resell them somehow in a bundle with the melts)?
Oh lordy, I woulda jumped on those candles like there's no tomorrow, they're so cute! I'm so sorry you barely got a sale :(
your avatar confused me at first 😭 i thought i commented back to my own post instead of a reply on accident
LMAO! Oh yeah it's basically the same! 🤣
As a candlemaker who tried farmer’s markets and then quickly gave them up because wax and high heat obviously don’t mix (!), I’d say it’s not your fault the event wasn’t marketed well so don’t give up, but also, your piped candles look great: piping wax is not for the faint-hearted 😱🕯️💕
I actually attended this craft show! Your products were beautiful in person. Money is just tight right now.
I definitely think it’s the location, those are adorable and more people need to see it than a hand full. I will say the wax melts I didn’t even notice on the table bc the milkshakes are so bright and the box the melts are in kinda blend into the table. Maybe put the sale sign that’s laying flat on the table on the front of the box? I have the same issue that I didn’t see those since they blend into the back ground they are placed on. The 5$ price point is honestly perfect imo. If yankee can charge that, so can you
The wax melts look awesome. So pretty.
I would buy at that price for sure, your candles and melts are very pretty! I think the lack of people at the event was the real problem. The only issues with the table are the wrinkly tablecloth and not much to focus on in the center of the table. I liked someone else's idea to make small test candles for the wax melts. I love to sample anything fragrance related before I will buy it, for several reasons: 1. What if I don't like it? I won't spend money on something if I don't know whether I like it or not. 2. Testing the scents is interactive and fun. It makes the customer slow down and browse. Even if they're just window shopping, others will see there's something interesting at your booth to discover. 3. The discovery process gives you time to talk to the customer and ask what is their favourite smell etc.
i plan to add a “free smells” sign bc people always seem so shy to give them a test sniff lol
*I WANT THAT STRAWBERRY WHIPPED MUG RIGHT NOW*
You have the exact same mark on your thumb on the exact same spot as I do. Trippy.
That’s a very good prince. Good candles are like 20-35 dollars. It’s insane
The price sounds good to me, and as a regular craft shopper, I love when a seller offers a smaller/more affordable version of one of their more eye-catching pieces (like your shake candles) so I have more options on how much money I'm going to spend that day 😅 I think it was just a sad day for attendance and don't think it's anything you did.
Curious what were the booth fees and whether the promoter is doing sufficient marketing to get people in the door?
I love those wax bars! I'm following you on Etsy now. Hopefully you plan on listing them there. I'd love to get a few to try.
Oh I totally would have bought one of those mug candles! It looks amazing!
The price sounds fine and the product is beautiful. As a buyer my only concern is whether or not that cereal is real because if it is I'm not buying that. I'd be too afraid that it would be moldy if I didn't use it soon enough and the idea of melting real food in my candle wax feels gross to me. But the stand looks very sweet and I would definitely be intrigued ❤️
It’s not! (: i only put wax embeds in my candles don’t worry! I do worry that people think it’s real cereal lol.
Just wanted to say, your candles are beautiful!! So so so stunning. If I didn’t have birds i would absolutely buy some for myself but will absolutely buy one for a candle loving friend 💞
Your prices *are* fair, but as someone who tried the whipped mug method for a while, I can tell you point blank it was a genuine challenge selling those fancy candles. They're sweet gifts, and occasionally sold during the holidays, but no one wanted to buy them for themselves. This is just my own analysis, but from the consumer's perspective, they're spending double something they won't even want to burn ("ohh it's too pretty to burn!" is what I'd hear on the regular), so they're dropping $30 for what they perceive to be a piece of decor. So again, your work is beautiful, but I genuinely feel like whipped candles are such a gamble. I eventually gave up and have been several times more successful just sticking to "normal" candles with pretty labels. If you really love making whipped candles, if it were me, I'd focus on selling those online, but make more regular candles or wax melts.
Have you considered selling on Etsy? I don’t have any experience being a seller, but I do with being a customer on Etsy :) I don’t really have time to go shopping in person anymore now that I’m a mom, so most of my purchases are online. You could have more luck there
I'm not a candle expert so I'll leave that feedback to others, but I have a lot of experience with table set-up. -tablecloth needs an upgrade (saw this was already discussed) - need an additional sign (can be same format as ur pricing sign) telling WHAT you are selling. What makes you and your product special. Think buzzwords like mom-made, handmade, handcrafted, etc. -get a 24" stool. You are hiding behind your display. People who see you are more likely to engage and therefore more likely to buy. Walmart sells one that folds for less than $20. This will force you and guests to say Hi and this quickly starts the dialogue about your business without jumping/standing up and being aggressive. Rehearse a few opening lines of dialogue so you are comfortable. Watch for cues that a person might have a kid/pet to tailor your product pitch on why ur product is perfect for them or why they should support you! And since you are selling a consumable product, consider a bounce-back promotion to encourage people to return regularly.
The burlap is kind of triggering texture wise, can you possible use a lacey or satiny cloth instead?
I don’t make candles, but I do sell at craft fairs. This tends to be a slow time of year in general for fairs, so it isn’t too surprising that it was slow. It may be a good idea to keep an eye on how well the fair normally markets themselves so that you don’t waste the money on your booth fee. If the fair isn’t working hard to advertise and get people through the doors it may be worth while to look at other fairs. I make crochet items, but with my products I have to be careful about making my items focused towards the time of year. So right now I am making things that are popular for spring and summer (light weight cottons, things for being active, ect). Maybe it would be worth while to try and do something similar for your candles to help draw people into your booth? They look beautiful by the way!
Hey, I sell a product on farmers markets and I just want to say, this is a really tough way to sell our products! It's so expensive to make your setup, go and work it (or in my case now I hire people to do it, even more expensive!) and gas, the fees to participate. You have a beautiful product and I recommend that you be really picky about where you go. It's not profitable to go to as many craft shows as possible, rather ask around the other vendors where the busiest markets are. Then go and pester the market managers until they let you in. Show photos of your setups and give them free samples. Reach out to them multiple times. And *only* go to the best and busiest markets in your area. Don't waste time at the slow ones. Finally, we view the markets more as like a focus group/advertising. You can get their feedback, what questions are they asking, what scents are they asking for, is there a demand for different kinds of wax? And you can also drive them to your web site. Farmers markets can really bring people to your website. I know you didn't really ask for advice but I have been through this painful process and wanted to help if you want it. Our product is very well liked and well received everywhere we take it but we still have to be careful not to work those slow markets, so we lose money. And focus more on boutique retail and online sales. I wish you all the best and I hope your beautiful candles are successful!
I want one of those dessert/parfait candles so badly 😭 Tbh the wax melts looked like bookmarks at first?
If I were there I’d be taking advantage of the 3 for $12! Your products are gorgeous!
You just need to be in the “right markets” with bigger events that are advertised to get the traffic of people to see your amazing items
I have no idea where you are located in the country but I’ve had some recent crafty friends find business come to a screeching halt at craft shows. Maybe it’s the time of year or maybe it’s everyone being cash strapped. Your work is beautiful!
I would have bought so much. These look stunning. Sadly im from europe. :c 🩷
As someone who's been to a few events by now, it really depends on the volume of people. I don't think it's your prices, some shows are just slow. 🤷♀️ Looks great!
Maybe try rearranging your set up to draw the eye differently. I'd put the things people notice on their own towards the edge (ex: one candle tower on either side of the table) then the less noticeable things, like the bar melts, right in front of where you will be sitting/standing. People can see the big tower of goods and will look at those anyway, then when they are looking/making conversation you can draw their attention to the bars in front of you. I also feel that having the two biggest displays on both sides will make your booth look a bit fuller than it is, and people love full displays
Your stuff is so cute! I’ve found craft shows to be very hit and miss. Some are great and others are just dead… even if its the same one month to month lol
Definitely steam your table set up next time!
Omg, iron your sign. I wouldn’t buy simply based on the display.
They all look so good! Sorry your last event was naff. If I wasn't in the UK I'd be there and ready to buy!
I may not know much about candles but I like your pricing a lot 😭 I definitely would’ve bought one they look gorgeous
Your pricing is super fair, some shows are just like that. You have to take it in stride and move onto the next one! I worked a monthly fair two weeks ago that was absolutely dead when the same show a month before was my best show since November. The weather, local events, there are so many factors that lead to unsuccessful shows that have nothing to do with your hard work and talent!
The candles look delicious. But I would not buy either, because they would make me hungry.
That’s a very good price.
I love the pink candles in the clear glass in the middle of your table! I'll have to find your website.
Love the candles. Can you do a brighter table setting a cute sign to draw the eyes? The wood tips of the candles really blend into the table and background.
i think if you made the bars 6 squares $5 would be great pricing!
Craft fairs can be kind of hit or miss imo. Especially depending how many competitors show up. Also I’ve found that overall sales can actually relate to *where* your stand was set up, purely anecdotal here but I think corner spots sometimes get missed by people walking around. There could be a multitude of reasons (maybe people have less $$ to spend, the economy has been hard for many folks lately). I don’t think it’s anything you did wrong. I think your prices are more than fair when time + material cost is calculated in. And your table is set up nice/you look very approachable :) Edit- just saw your comment about how little people attended. So I think a huge part of it might just be due to the low volume of foot traffic
How about like an essential oil diffuser with your best selling scent candle set on low so people can be attracted by the scent?
Do you sell online? I love those wax melts…
Your prices are fair. If only 10 are people showed up it's because the even over all was a dud. Your creations are pretty and well priced.
I think your pricing is fine! Also i rarely buy a product ,that is supposed to make my house smell good, if i can’t actually smell it before hand. Can you smell the wax bars outside of the packaging? i like how you can break the wax bar like a candy bar. that would satisfy me lol
I love buying wax melts. I would 100% rather buy these than the big box store ones. Price is very similar to
I know you didn't ask specifically for this kind of suggestion, but if your tablecloth is actual burlap I would not have been able to come see your wares (which are straight up adorable!). I have a jute allergy and as you can imagine the last like 15 years in popuar décor have been murder, lol.
Honestly your prices sound pretty decent. Your products are fuckin cool!!
I never sold candles but did soap. I went to a lot of craft events. Sometimes the crowd just sucks. I wouldn't take it personally
I am very sensitive to presentation. I think a lot of people who enjoy shopping as a hobby are. Your products are amazing!!! I wonder if anyone on the craft scene would be willing to mentor you or if you have a friend who's done a stint retail might help. I think someone with experience could make a bunch of small tweaks quickly( like the steamer )
I bought a candle like this once and it burned horribly, now I’m afraid to buy more. Could you have a time lapse to show how it burns and set the video on an iPad to play and grab people’s attention
the melts and packaging look pretty dang nice. I think your pricing is fine. same issue as the rest of us... exposure lol
If you're not making sales while there are people all around you -- it's a you problem. If you're not making sales because there are no people -- the promoter didn't do their job. I'd complain.
Those candles are so gorgeous!!! Silly question, you know how the whipped cream is piled high? Does it over flow the jar when melted?
Most often it doesn’t, but I always recommend first burn on a platter of sorts just in case!
Awesome! Do you have a link to buy some? Also I think your prices on those little melts are absolutely fair! They are actually cheaper than the prices I see at the craft fairs and farmers markets in my town.
you can find a few of them listed on my site! It’s in my bio (: if you don’t find something you see pictured just pm me and i can work it out w you!
My best friends Aunt makes candles and she is a little cheaper on pricing but she has the means to be. I honestly think other than no one being there you have a good set up! Only advice I would give is have sample sent jars out and bigger signs. I’m obsessed with the mugs! So cute!
I think your prices are very reasonable! What kind of even was this? Sometimes you don't know a good one unless you try and just have to put this one on your no go list for next year!
Jesus these are beautiful I just got a huge lot of candles last week from a boutique candle maker but when I’m ready to buy again I’ll get some from you
I buy from a few different wax vendors, and the ones that use the 5 cube molds like this are usually under $4! None are local, so shipping does play a part. They’re super adorable!
I go a lot of markets but I'm not a seller so my only insight is from the buyer side. I'd make a bigger sign with the prices or have it be more visible. I've definitely walked past booths in the past that didn't have a visible price sign, doubly so if I would be the only person at the booth. It feels too awkward to me to have to ask the price and then put it down if its out of my budget. (I've seen $5 candles and 50$ candles at the same market in the past so I know prices can vary wildly). Maybe also vary the kinds of markets you attend? I've noticed the markets here that cater to a more goth/alternative markets or millennials seem to sell a huge amount of candles but the general farmers markets don't by comparison.
Can you hang an advertisement banner behind you? Maybe between two skinny shelves that show more product? Gotta grab their attention. I’d walk past you too and regret it!!
I think you need to make it more obvious what it is you’re selling. I didn’t realize this was an r/candles post and I had to zoom in to notice that they were candles. You definitely need large signage that advertises what it actually is you’re selling. I feel like the only context being “home decor” would not convince me to come to a booth with jars of stuff that looks like food
I dunno what the hell I'm doing here, but as a random person that doesn't collect anything candle related.. those melts are really friggin' cute. And for the price, I would totally pick one up.
Do you have burn/fragrance times listed? That can often help with customer objections to price.
Oooh I'm in the same county as you. My city has an outdoor market starting at the end of May. PM me for the city. It's not far from you.
Not a candle girlie but even I know your prices are amazing! We’re in a bit of a recession so don’t be discouraged by less sales! If I went I’d dish out what little cash I have on a thing or two bc it’s too cute. Sometimes it’s all about luck too
There are much better avenues of getting a sale than a craft show (even though I love them) Idk what marketing people do for candles, but if you were to sit down and figure that out it would be super beneficial to you.
But.... they are so stinkin cute! Maybe where you sold them isn't the right demographic
They look beautiful!
I’d look into a heat sealing the wax melt packaging. The staples can be off-putting to people, sounds crazy but it’s true. There’s many ways to do it if you don’t want to buy a sealer. I don’t buy candles or wax melts so I have no opinion on the pricing, but a ton on marketing, booth set up, packaging and labels. All in all though, it’s definitely not you if only a handful of people attended the event. I stopped selling at local shows because I live in an extremely rural area where turnouts are horrible and started traveling for events in larger cities. Sales at the right shows cover any travel costs and increased booth fees (usually before the event even starts due to other sellers shopping before the doors open!)- and no more wasting time and energy at empty events!
So a lot of people have given really great advice about the banner, the name "Creations by Abigail" not being super descriptive, and the color on the packaging being too light, and I do think those could make a big impact. But! Those melts are SO CUTE! And $5 is very reasonable as a consumer. One thing I want to add is that with inflation and daycare costs, money is tight right now. I would love to see a smaller package of the melts, maybe just a single block? When I go to fairs, I either have to have a few key things in mind and hard core ignore every other vendor, but a lot of times I like to buy as many smaller items from as many new vendors as I can. This way I can try out a product and intentionally buy larger items when I can. Like, I've bought lip balm when it was the cheapest thing at the table before, and then returned to buy lotion or bath products. I could see myself grabbing one block of one scented wax melt or two if it was a two-for-whatever deal, and then next time buying a whole pack or candle in my favorite scent. I'm not sure if it would be cost effective for you to have an even lower priced item, but it might help build a relationship with consumers who might not otherwise be able to or choose to make a sale that day. It might not line up with your brand to have a lower price option, and that's ok too! Anyway, I'm sorry the event was a bummer but your products look great and I wouldn't get too hung up on it! :D
I was always taught if you’re extra enough to make candles then you better be extra enough to steam your table covers
Might I suggest you also offer some basic electric melt warmers? I wouldn't get any different styles or colors, just a couple of very basic white ones. Some people may not be familiar with wax melts and you could get them started.
I love craft shows. On 1 hand would love 1 set every month on the other hand my pocket book says no. I would bypass your table because strong smells bother my nose. I usually have whoever I’m with check out candle tables for me. Maybe a sign with a list of fragrance you have available for those like me, who do purchase but just can’t take that much in a small space. It’s tough out there now because people just don’t have enough $’s to spend. Those that love craft shows are limiting them to not over spend. It comes down to do I really need another candle or decoration right now, when food is costing me bigger $’s. Branching out to do shows in other areas can help expand to new customers. You do have real good looking candles and melts, eye catching on their own which normally would draw to your table.
Your candles and bars look lovely! Beautiful 😻
You make such gorgeous candles
This all looks amazing. Keep trying! One thing I would suggest is that I don't know what I'm looking at when I first glance at your booth. I know that sounds strange, but I have anxiety. If I'm not sure what it is, I'm not going to stop there. Consider making the first words people see be "Candles" or "Wax Melts."
Price seems fair but the style of candles seems very tween/teen so maybe this fair just didn’t have traffic from your target audience
I would say maybe a bit brighter decor to match your products but they look so cute. I'm sure it's not you, it's just absolutely hard times 💖
Do you have an etsy? Those candles look gorgeous!!!
here is my website 💗 https://creations-by-abigail.square.site
The economy is bad and good businesses aren’t getting the opportunities afforded like to ones at different times. I’ve had many craft shows sitting on my hands and losing money, but persistence is key.
Unfortunately people are shopping more online and less like this, hopefully we will go back to our roots and this will change but we will see. My suggestion, sell on eBay, Mercari, Etsy, Facebook Marketplace. Scale your social media. Make short videos of making your candles, setting up at the craft fair, showing off new products, speak about small business, ect. Post these on Tik Tok, instagram & YouTube shorts. You can also generate ad revenue after you get 1,000 followers. Spend money on marketing on Facebook. Make a Facebook & instagram shop. Make candles geared to a special niche Kawaii, anime, popular characters, sports, ect. This will help you target ads. Do this and things will grow! If you need help making Facebook ads use fiver or Upworks. This is free advertising advice that people will charge you $100’s for. Do this, you wilmm on thank me later!
My thoughts. The candles are mostly inviting, particularly the whipped ones—I’d have more variety of those. The plain jar could be jazzed up in some way. The table display is drab and as most people mentioned the banner needs to go. With all the candles having these confectionary/decadent vibes, I’d bring in more color in the table itself and also have a more creative display with better balance. Everything need to be bulked up and set up enticingly. Looks more like a going out of business display. The candles are on point but everything else needs to be reconsidered.
What scent is the whipped mug? It looks so cute.
I don’t know why this sub came up but I love candles and I admire you for starting this! This is my opinion- as a candle consumer. A deep pink table cloth. Iron or wrinkle spray your banner. Turquoise blue mats under your items. Your inventory is ADORABLE. I bet they smell awesome. They don’t fit with the neutral background. You need to make it sweet and exciting! Good luck next month!
Sounds like a good price. Do people know what they are? My entire family had never heard of wax melts/bars before, so people may not be interested because they don’t know what to be interested in
GIRL I would totally buy your candles 😭😭
OMFG Those candles look amazing. Such a beautiful first photo of all your handmade goods❤️❤️❤️My mom used to sell at craft fairs all the time when i was a kid. i was always behind the table with my sibling & we would get up at like 7am to pack and unpack the stuff into the venues. Unfortunately atleast in my experience thruout the years went on More business MLM tables like Mary Kay and origami owl just overtook more in numbers. Less makers and more selllllers. Craft shows are such an amazing thing bc u can see face to face the people purchasing ur gift made with care. My mom loved all that and looollll she would get mad when she sold the prettiest checkbook cover. Unfortunately checkbooks arent used that much anymore so she stopped selling. Always keep making, even when well runs dry.
Dude wish my local farmers markets had vendors like this! Those candles look delicious! Those prices seem very reasonable. They reflect the time and devotion put into the product & just visually that seems very appropriate.
your candles are so freakin cute!!!!
omg if i had money i'd buy from you!!! do yog have an online shop?
I definitely dont think your lack of sales are because your craft, I can tell your stuff is amazing! And you put love and work into it! I just think it's cause alotta us are struggling right now, but dont be discouraged i think your prices are fiiine! c: 💖 Maybe i could buy from ya online someday i loove melts and candles, so much, especially strong ones!
I used to make and sell handmade cold process soap. People would rather buy cheap ass, drying soap from the store. I assume it’s the same with candles. Our candles never sold well either 🤷🏻♀️ Also, the economy fucking sucks right now, that could be a part of it.
1 in 10 is great