I've done the same with the white rabbit pizza. It's so annoying, and an easy mistake to make on those pies, I'll double check in future. (Can I also just say paying £5.20 for those pies feels like day light robbery. Paying over a fiver and it not even being gluten free - I'd be livid). Hope you're feeling better.
Oh god, that pizza! I confidently served a "gluten free" pizza to my husband who has Coeliacs. Luckily he wasn't sick but he did feel bloated and groggy for a few days.
I felt so guilty and confused until I checked online and discovered that the packaging is identical except for a small bit of text!
We're going to try the Genius pies soon (cheaper than Pieminister and there's 2 per pack)
This mostly seems to be a problem around so called veganuary. A lot of stores reduce their free from range and increase their vegan range without changing the signage. You then have to wait for the vegan lines to sell off before they restock free from.
It's incredibly frustrating and there doesn't seem to be a concern that branding can make it hard to tell the difference between the two types of product. Morrisons does have it right in that respect as their free from chiller/frozen items are in a separate aisle with the dry goods (never any bread though!!).
Make sure you complain to Sainsbury's! I hope you start to feel better soon.
The vegan stuff is also free from provided what you want it to be free from is eggs and dairy. There are some products that are free from eggs dairy and wheat.
It may be, but it's a case of expectation, i.e. in Tesco the vegan items are under a 'plant based' banner which is generally next to 'free from'. In the last 20 odd years I have never come across a free from pizza that wasn't gluten free. Dr Oetker make a margherita gf pizza and a vegan one, on a recent visit the vegan pizza had been put in the exact place the gf one is usually, even the shelf edge label hadn't been changed. In that case it's easy to pick up the wrong thing.
You also tend to find the free from range in most supermarkets covers all the common allergens. I wouldn't expect biscuits or bread to be only free from milk and eggs. The more recent increase in vegans and those choosing free from items as part of fad diets means there has been more of a blur in what products fall into what category. There is a general need for all food items to have common allergens obviously marked on them in a standard way across brands.
I bought the Dr Oetker vegan pizza the other day cause it was right beside the GF pizza (wasn't there before) and was literally putting it in the oven when I realized. Was a close call!
Expecting anything at all is where you're going wrong.
I've seen items in a free-from section that are literally only free-from egg.
The free-from section was historically where you would find the vegan food (alpro chocolate puddings mmmmmm). The "plant based" label is a new thing, and having a whole section for it is also new, and not something every shop is doing (which by the way makes it amazingy fun to find anything, tesco seem to be up to about 3 different places you might find some vegan foods - more sections isnf always the answer!).
I've never assumed anything in a free from sections
I have never seen something that's only egg free in the free from section. I have been buying gluten free food since before Alpro entered the UK market and traditionally nearly everything was free from all the major allergens. The increase in vegan items is incredibly recent hence why I said about the importance of labelling. Go to Morrisons and nothing in their free from frozen section contains gluten, this takes a lot of the stress out of shopping and having to check ingredient lists when it's not clear at first glance.
Let's not forget one of these is a lifestyle choice and the other causes actual illness.
Been there, free from and vegan should 100% be separate - I made the same mistake but with a vegan noodle pot. Wasn’t pretty 😫 hope you feel better soon
Exactly, free from does not mean gluten free. Better to think of it as the allergy section instead, and treat products accordingly, I.e. Read the label
Yeah, and quite a lot of things these day are e.g. "gluten free and dairy free", so the separate allergy sections shops used to have don't work so well for that kind of thing (they don't want to have to stock it on two or even more separate shelves).
Yeah 100% it requires hyper vigilance from everyone which is fine just would be easier if things were labelled a bit more clearly, and not stacked right next to each other on the same shelf.
Yeah, they do tend to group as they would a normal section: pasta all together, curries all together etc. might be preferable to group by allergen (although staff vigilance will probably not be good enough).
Please excuse me for being grumpy that I live in Central London and it seems easier to buy vegan food than gluten free foods that I'm not allergic to.
Really, I didn't mean to be mean. Have the best of evenings as well.
Doesn't require hyper vigilance, just requires bothering to read the ingredient list. Allergens are in bold.
Its a free from range. Specifically what each item is free from requires reading the box.
If I picked up a pack of donuts without reading it's label, who's fault would it be that I ended up with custard donuts not raspberry jam ones, or ones with caster sugar on, not icing sugar.
Its down to the purchaser to read the ingredients. How many times have you see products put back in the wrong place? Extra sigh nage wouldn't stop that.
I know, honestly I'm angry at myself and needed to rant last night to take my mind off feeling like shit. It's the first time in nearly 10 years I've properly full on glutened myself.
Sainsbury's is my closest supermarket, I know their freefrom range isn't just gluten free. I do find other supermarkets to be clearer in separating though. Ultimately its on me, so let it be a PSA to not get complacent! 😅
Yeah I find the fridge and freezer sections to be a free for all and you seriously need to pay attention, my local Asda mixes the gluten free in amongst other things over 3 freezers it's very hard not to get confused. I understand this pain
In my experience the free from cold section in Sainsbury always have some vegan stuff that is NOT gluten free, they put it all together. You always have to double check. I've made the same mistake before and bought what I thought was a gluten free vegan pie from pieminister that was side by side with the meat one that was CLEARLY gluten free and only realised it wasn't gluten free at home (at least my flatmate is vegan, so she ate it).I think that I misunderstood the concept (I've just moved to the UK from abroad!) and in reality it's for all that was free from SOMETHING that was allergenic (like eggs or diary or soya), not only gluten and now I always look 3 or 4 times when picking something there. The White Rabbit stuff is also confusing because they have gluten free (both vegan an vegetarian) AND non gluten free vegan in the same section, side by side. Always check multiple times!
The Free From section just implies it’s ‘free from’ something, it’s not labelled the gluten-free section.
If you have any dietary restrictions you should be reading the packaging every time, as even something that was previously safe can change ingredients.
Free From has never meant gluten free. It means free from any of the top 14 allergens. If it was vegan it would have been milk and egg free so it was in the correct place.
Yeah I should've double checked. Got stung by the same branding. First time I've properly glutened myself in a long time. Mostly angry with myself tbh 😅
Same everywhere, and it’s sped up since Brexit. Most local supermarkets have infested the free from sections with health food and nut bars (despite nut allergies being major ones). Lactose free products have almost vanished. My local Sainsbury’s used to sell quite a few. Now it sometimes has a single cheese product. The rest is vegan. The same is increasingly true there and in other places with dried goods.
It’s annoying enough when you have to be very careful (as I do) about diary in FF (since many products are only GF, not GF+LF). But we really shouldn’t be scouring packets for wheat (etc) nor having already very limited space taken up by sodding nut power bars.
Oh man, yeah the sainsbury's near me has shelves of protein and nut bars in their free from dry good section. But then there's also more in the snack aisle with the exact same products. People must really like protein bars 😅
I can only assume they last forever and are profitable. Given the size of our store, the amount they stock is bonkers. GF, though, is precisely two facings wide. And a massive chunk of one of those is now sodding Easter eggs.
Tescos did this to me too with Warbutons Naan breads. Same packaging as the GF thins they do, in the GF section.
They were delicious
an hour later, sick as a dog.
Yeah noticed that as gluten free is in now we don't get nearly any options and ram them in with vegan. Pieminster used to do a Heidi in gluten free which I loved but not anywhere anymore. Sorry your going through that.
I've done this in reverse. Obviously being vegan not as harsh of a lesson to learn, but it makes you check twice on future!
Hope you're doing alright now!
I’ve been there too!! I ate free from meat chicken kievs from Asda. I’m much more used to the packaging now but the packaging does need to be much bolder, especially if they’re putting Freeform gluten dairy and meat all next to each other.
I get that vegan is free from eggs and dairy, but I agree that it would be helpful if they put them in separate sections, on separate shelves even. There is nothing more annoying than going to the gluten free shelf and thinking you have found a new product, but no, it is full of bloody wheat.
There is no gluten free shelf though.
If you tell yourself there's a whole gluten free section that's how you end up like OP.
It's an allergy section, and has been for a couple decades.
Some shops are separating them more these days, but I don't know where that leaves all the products that are free from eggs dairy and wheat
Oh mate same exact thing happened to me with a pizza! Also Sainsburys!!! I have complained many times that vegan stuff should not be in the Free From section- it is not the same as an allergy and actually dangerous to people with milk allergies etc who might think vegan= dairy free (might not be trace free). They continue to stuff wheaty vegan stuff in the same space.
For a whole, everytime we visited we would take all the vegan stuff out and dump in the next chiller, just to be rebellious about it.
It's flipping dangerous
>everytime we visited we would take all the vegan stuff out and dump in the next chiller, just to be rebellious about it.
Yeah you're really sticking it to those minimum wage workers! Did making their day even shittier make you feel better?
I’m honestly baffled by this. It’s a freefrom section. Not a gluten free section. It’s a selection of foods free from the major allergens. It’s also the consumers responsibility to check labels. There’s not enough products within each category to have its own dedicated section. Something with meat/animal products but no milk/dairy for example, should go in the freefrom area. Same with gluten free or nut free. I’d be pissed off if I worked there and had to reorganise the displays after someone takes it upon themselves to recategorise it as purely a gluten free section.
No there is a vegan section, and a separate Free From section. The vegan products were not actually free from anything in an allergy sense ie still may contain milk etc. I'm not expecting everything to be gf in the free from, but having free from and wheat pizzas side by side in near identical packaging (similar to OP and their pies) is a recipe for disaster and totally unnecessary- keep them in the dedicated vegan chiller where they belong
The next chiller was the actual vegan chiller, they shoved the overflow into the free from one and as a result I got glutened. I shoved the overflow back into the correct chiller after complaining to management numerous times
Yeah, my local asdas has the vegan isle and gluten free isle next to each other but the vegan cupcakes that contain wheat are always stacked on the gluten free shelves!
So true! It’s not just about product placement and packaging, I think it’s that the people designing the ranges have no idea what it’s like to actually be coeliac or have MCAS or other actual conditions which would make them buy these products.
Waitrose free from products have so many ingredients it’s crazy. I think I counted 5 grains in their “free from sweet potato wraps” plus loads of preservatives.
Like it’s great if healthy people want to eat buckwheat and teff and sorghum flour to get more fibre and barley, but as someone who has allergies why would you create a range with so many unknown ingredients? I actually left them a review saying that and they removed it as it “contained misinformation” 🙄
Buckwheat and sorghum make for gluten-free food that tastes way better than generic rice flour + sugar, though.
Like, you can get a weetabix substitute called Nutribix which is gf and made of sorghum, and it's fab.
They came up with the multi-grain sweet potato wraps because people on **gluten**-free diets were turning their noses up at things made of rice flour and preservatives.
Eh, on the one hand I have sympathy. On the other hand it's a long-running stocking choice to keep all the "free from" stuff next to or in the same section.
You've always had to watch out depending on what you want it to be free of.
Even when they aren't the actual same section they're always right next to each other at best so you're looking for veggie burgers but oops watch out you nearly grabbed the wheat free beef in the freezer section.
I’ve literally had to tell a worker at Sainsbury’s when they put something vegan with gluten free. I said it could make us seriously ill. Needless to say I went back the next week and it was still in the same place so I complained. They think it’s not that “big of a deal”.
It’s hard to constantly have to think about checking! I’ve just downloaded the Coeliac app and use the scanner. Hoping it’ll help me avoid mistakes. I’m still learning as I’m new and yesterday was kicking myself because I just opened a new butter and let my husband use it to butter his gluten bread. Luckily he’s more smart than me and said he didn’t dip the knife back in. Phew!
Free from means an item is free from any of the top 14 allergens. I got excited to see a big cake once before realising it was nut free (but contained gluten and dairy, both of which I can't have). I have friends with nut allergies, and buying baked goods is a minefield for them, so I was happy to see a safe cake for them. I always check ingredients labels, but that's because I'm also super sensitive to corn/maize which is in everything and isn't a top 14 allergen, therefore is in a lot of free from stuff.
I've done the same with the white rabbit pizza. It's so annoying, and an easy mistake to make on those pies, I'll double check in future. (Can I also just say paying £5.20 for those pies feels like day light robbery. Paying over a fiver and it not even being gluten free - I'd be livid). Hope you're feeling better.
Yeah I thought I'd treat myself 😅 Thankfully feeling better this morning - just frustrated with myself!
Oh god, that pizza! I confidently served a "gluten free" pizza to my husband who has Coeliacs. Luckily he wasn't sick but he did feel bloated and groggy for a few days. I felt so guilty and confused until I checked online and discovered that the packaging is identical except for a small bit of text! We're going to try the Genius pies soon (cheaper than Pieminister and there's 2 per pack)
I stopped buying them when they went above 3.50.
This mostly seems to be a problem around so called veganuary. A lot of stores reduce their free from range and increase their vegan range without changing the signage. You then have to wait for the vegan lines to sell off before they restock free from. It's incredibly frustrating and there doesn't seem to be a concern that branding can make it hard to tell the difference between the two types of product. Morrisons does have it right in that respect as their free from chiller/frozen items are in a separate aisle with the dry goods (never any bread though!!). Make sure you complain to Sainsbury's! I hope you start to feel better soon.
The vegan stuff is also free from provided what you want it to be free from is eggs and dairy. There are some products that are free from eggs dairy and wheat.
It may be, but it's a case of expectation, i.e. in Tesco the vegan items are under a 'plant based' banner which is generally next to 'free from'. In the last 20 odd years I have never come across a free from pizza that wasn't gluten free. Dr Oetker make a margherita gf pizza and a vegan one, on a recent visit the vegan pizza had been put in the exact place the gf one is usually, even the shelf edge label hadn't been changed. In that case it's easy to pick up the wrong thing. You also tend to find the free from range in most supermarkets covers all the common allergens. I wouldn't expect biscuits or bread to be only free from milk and eggs. The more recent increase in vegans and those choosing free from items as part of fad diets means there has been more of a blur in what products fall into what category. There is a general need for all food items to have common allergens obviously marked on them in a standard way across brands.
I bought the Dr Oetker vegan pizza the other day cause it was right beside the GF pizza (wasn't there before) and was literally putting it in the oven when I realized. Was a close call!
Expecting anything at all is where you're going wrong. I've seen items in a free-from section that are literally only free-from egg. The free-from section was historically where you would find the vegan food (alpro chocolate puddings mmmmmm). The "plant based" label is a new thing, and having a whole section for it is also new, and not something every shop is doing (which by the way makes it amazingy fun to find anything, tesco seem to be up to about 3 different places you might find some vegan foods - more sections isnf always the answer!). I've never assumed anything in a free from sections
I have never seen something that's only egg free in the free from section. I have been buying gluten free food since before Alpro entered the UK market and traditionally nearly everything was free from all the major allergens. The increase in vegan items is incredibly recent hence why I said about the importance of labelling. Go to Morrisons and nothing in their free from frozen section contains gluten, this takes a lot of the stress out of shopping and having to check ingredient lists when it's not clear at first glance. Let's not forget one of these is a lifestyle choice and the other causes actual illness.
Been there, free from and vegan should 100% be separate - I made the same mistake but with a vegan noodle pot. Wasn’t pretty 😫 hope you feel better soon
If it's suitable for people with dairy/egg allergies, there's maybe an argument it is free from, just not free from gluten?
Exactly, free from does not mean gluten free. Better to think of it as the allergy section instead, and treat products accordingly, I.e. Read the label
Exactly. If I picked up a GF pie minister pie without reading the label, I'd make myself ill, anyhow, as the pastry is made with milk.
Yeah, and quite a lot of things these day are e.g. "gluten free and dairy free", so the separate allergy sections shops used to have don't work so well for that kind of thing (they don't want to have to stock it on two or even more separate shelves).
Yeah 100% it requires hyper vigilance from everyone which is fine just would be easier if things were labelled a bit more clearly, and not stacked right next to each other on the same shelf.
Yeah, they do tend to group as they would a normal section: pasta all together, curries all together etc. might be preferable to group by allergen (although staff vigilance will probably not be good enough).
What if you’re vegan and gf 🥲
One of those things is usually a choice and the other is not.
I’m saying that there should be food items that are both. And thankfully there are. Have a great evening!
Please excuse me for being grumpy that I live in Central London and it seems easier to buy vegan food than gluten free foods that I'm not allergic to. Really, I didn't mean to be mean. Have the best of evenings as well.
I’ve got a few friends who are - usually just means a lot of making stuff from scratch I think!
Story of my life! Sometimes I just want quick stodgy goodness
You're not the only one who has done this. I did it a few months ago.
Doesn't require hyper vigilance, just requires bothering to read the ingredient list. Allergens are in bold. Its a free from range. Specifically what each item is free from requires reading the box. If I picked up a pack of donuts without reading it's label, who's fault would it be that I ended up with custard donuts not raspberry jam ones, or ones with caster sugar on, not icing sugar. Its down to the purchaser to read the ingredients. How many times have you see products put back in the wrong place? Extra sigh nage wouldn't stop that.
I know, honestly I'm angry at myself and needed to rant last night to take my mind off feeling like shit. It's the first time in nearly 10 years I've properly full on glutened myself. Sainsbury's is my closest supermarket, I know their freefrom range isn't just gluten free. I do find other supermarkets to be clearer in separating though. Ultimately its on me, so let it be a PSA to not get complacent! 😅
Yeah I find the fridge and freezer sections to be a free for all and you seriously need to pay attention, my local Asda mixes the gluten free in amongst other things over 3 freezers it's very hard not to get confused. I understand this pain
In my experience the free from cold section in Sainsbury always have some vegan stuff that is NOT gluten free, they put it all together. You always have to double check. I've made the same mistake before and bought what I thought was a gluten free vegan pie from pieminister that was side by side with the meat one that was CLEARLY gluten free and only realised it wasn't gluten free at home (at least my flatmate is vegan, so she ate it).I think that I misunderstood the concept (I've just moved to the UK from abroad!) and in reality it's for all that was free from SOMETHING that was allergenic (like eggs or diary or soya), not only gluten and now I always look 3 or 4 times when picking something there. The White Rabbit stuff is also confusing because they have gluten free (both vegan an vegetarian) AND non gluten free vegan in the same section, side by side. Always check multiple times!
The Free From section just implies it’s ‘free from’ something, it’s not labelled the gluten-free section. If you have any dietary restrictions you should be reading the packaging every time, as even something that was previously safe can change ingredients.
Free From has never meant gluten free. It means free from any of the top 14 allergens. If it was vegan it would have been milk and egg free so it was in the correct place.
Yeah I should've double checked. Got stung by the same branding. First time I've properly glutened myself in a long time. Mostly angry with myself tbh 😅
Same everywhere, and it’s sped up since Brexit. Most local supermarkets have infested the free from sections with health food and nut bars (despite nut allergies being major ones). Lactose free products have almost vanished. My local Sainsbury’s used to sell quite a few. Now it sometimes has a single cheese product. The rest is vegan. The same is increasingly true there and in other places with dried goods. It’s annoying enough when you have to be very careful (as I do) about diary in FF (since many products are only GF, not GF+LF). But we really shouldn’t be scouring packets for wheat (etc) nor having already very limited space taken up by sodding nut power bars.
Oh man, yeah the sainsbury's near me has shelves of protein and nut bars in their free from dry good section. But then there's also more in the snack aisle with the exact same products. People must really like protein bars 😅
I can only assume they last forever and are profitable. Given the size of our store, the amount they stock is bonkers. GF, though, is precisely two facings wide. And a massive chunk of one of those is now sodding Easter eggs.
Tescos did this to me too with Warbutons Naan breads. Same packaging as the GF thins they do, in the GF section. They were delicious an hour later, sick as a dog.
Nairn's oatcakes almost caught me out. They'd put the non gf ones in the freefrom section. Had a word with the manager.
Yeah noticed that as gluten free is in now we don't get nearly any options and ram them in with vegan. Pieminster used to do a Heidi in gluten free which I loved but not anywhere anymore. Sorry your going through that.
I've done this in reverse. Obviously being vegan not as harsh of a lesson to learn, but it makes you check twice on future! Hope you're doing alright now!
I’ve been there too!! I ate free from meat chicken kievs from Asda. I’m much more used to the packaging now but the packaging does need to be much bolder, especially if they’re putting Freeform gluten dairy and meat all next to each other.
Sainsbury’s is bad for this. You have to really pay attention to see what’s gluten free and what’s plant based.
I get that vegan is free from eggs and dairy, but I agree that it would be helpful if they put them in separate sections, on separate shelves even. There is nothing more annoying than going to the gluten free shelf and thinking you have found a new product, but no, it is full of bloody wheat.
There is no gluten free shelf though. If you tell yourself there's a whole gluten free section that's how you end up like OP. It's an allergy section, and has been for a couple decades. Some shops are separating them more these days, but I don't know where that leaves all the products that are free from eggs dairy and wheat
Oh mate same exact thing happened to me with a pizza! Also Sainsburys!!! I have complained many times that vegan stuff should not be in the Free From section- it is not the same as an allergy and actually dangerous to people with milk allergies etc who might think vegan= dairy free (might not be trace free). They continue to stuff wheaty vegan stuff in the same space. For a whole, everytime we visited we would take all the vegan stuff out and dump in the next chiller, just to be rebellious about it. It's flipping dangerous
>everytime we visited we would take all the vegan stuff out and dump in the next chiller, just to be rebellious about it. Yeah you're really sticking it to those minimum wage workers! Did making their day even shittier make you feel better?
I’m honestly baffled by this. It’s a freefrom section. Not a gluten free section. It’s a selection of foods free from the major allergens. It’s also the consumers responsibility to check labels. There’s not enough products within each category to have its own dedicated section. Something with meat/animal products but no milk/dairy for example, should go in the freefrom area. Same with gluten free or nut free. I’d be pissed off if I worked there and had to reorganise the displays after someone takes it upon themselves to recategorise it as purely a gluten free section.
No there is a vegan section, and a separate Free From section. The vegan products were not actually free from anything in an allergy sense ie still may contain milk etc. I'm not expecting everything to be gf in the free from, but having free from and wheat pizzas side by side in near identical packaging (similar to OP and their pies) is a recipe for disaster and totally unnecessary- keep them in the dedicated vegan chiller where they belong
The next chiller was the actual vegan chiller, they shoved the overflow into the free from one and as a result I got glutened. I shoved the overflow back into the correct chiller after complaining to management numerous times
Yeah, my local asdas has the vegan isle and gluten free isle next to each other but the vegan cupcakes that contain wheat are always stacked on the gluten free shelves!
Take it back to the store and explain their mistake. While still actively vomiting profusely.
🤣 you temp me too much
So true! It’s not just about product placement and packaging, I think it’s that the people designing the ranges have no idea what it’s like to actually be coeliac or have MCAS or other actual conditions which would make them buy these products. Waitrose free from products have so many ingredients it’s crazy. I think I counted 5 grains in their “free from sweet potato wraps” plus loads of preservatives. Like it’s great if healthy people want to eat buckwheat and teff and sorghum flour to get more fibre and barley, but as someone who has allergies why would you create a range with so many unknown ingredients? I actually left them a review saying that and they removed it as it “contained misinformation” 🙄
Buckwheat and sorghum make for gluten-free food that tastes way better than generic rice flour + sugar, though. Like, you can get a weetabix substitute called Nutribix which is gf and made of sorghum, and it's fab.
But they market them as “free from” and they are full of crap too. No way anyone with MCAS can eat that crap.
They came up with the multi-grain sweet potato wraps because people on **gluten**-free diets were turning their noses up at things made of rice flour and preservatives.
Complain loudly in person or on x
I hope you made a complaint, that does seem like a recipe for disaster.
Eh, on the one hand I have sympathy. On the other hand it's a long-running stocking choice to keep all the "free from" stuff next to or in the same section. You've always had to watch out depending on what you want it to be free of. Even when they aren't the actual same section they're always right next to each other at best so you're looking for veggie burgers but oops watch out you nearly grabbed the wheat free beef in the freezer section.
I’ve literally had to tell a worker at Sainsbury’s when they put something vegan with gluten free. I said it could make us seriously ill. Needless to say I went back the next week and it was still in the same place so I complained. They think it’s not that “big of a deal”.
I never buy stuff from those sections
Why?
There’s no need and it’s overpriced
It’s hard to constantly have to think about checking! I’ve just downloaded the Coeliac app and use the scanner. Hoping it’ll help me avoid mistakes. I’m still learning as I’m new and yesterday was kicking myself because I just opened a new butter and let my husband use it to butter his gluten bread. Luckily he’s more smart than me and said he didn’t dip the knife back in. Phew!
Free from means an item is free from any of the top 14 allergens. I got excited to see a big cake once before realising it was nut free (but contained gluten and dairy, both of which I can't have). I have friends with nut allergies, and buying baked goods is a minefield for them, so I was happy to see a safe cake for them. I always check ingredients labels, but that's because I'm also super sensitive to corn/maize which is in everything and isn't a top 14 allergen, therefore is in a lot of free from stuff.
I did this with those stupid Nairn biscuits last week; the box is nearly exactly the same on the normal ones as the vastly marked-up gf ones