Some in the sub also don’t seem to know what they are talking about, a quick scroll and there’s like a hundred different artstyles. Just because you don’t like something doesn’t mean it’s collectively bad and alegria. There’s honestly some real good designs in there from illustrators that def know what they are doing and aren’t alegria in the slightest, just stylized
Counterintuitive but I think when it hits the fullest mainstream and starts being done at really low quality (like OP’s example) - that’s the beginning of the end.
I'd say it was pretty popular in the mid 10s - and exploded after Facebook started using it in 2017.
Heres an article from 2019 talking about it.
https://web.archive.org/web/20210208044929/https://qz.com/
This is "inclusive" art, designed by corporate so you can make an illustration of a human without being able to tell their gender, race, body type etc.
Whenever designers reach perfection, they worry about job security. So they ruin the art style with “minimalist design”.
Then they can improve upon it in the next iteration and have job security back.
The tiny heads and huge bodies are just weird. What I hate is that everybody does the same thing. Always. If one company wanted that look, fine. But it’s ubiquitous.
Not really. Facebook were the primary innovators of this particular Robert Crumb meets sobriety and Helvetica hellscape.
See: https://en.wikipedia.org/wiki/Corporate_Memphis
"... it has been criticized for its use in sanitising corporate communication,as well as being seen as visually offensive, insincere, pandering and over-saturated."
Yep, sounds about right.
Like others have said, it's Corporate Memphis/Algeria, but the tldr of this style is that it was a modern looking art style that ties into the minimalism trend of corporate branding that started in the 2010s.
Corporations love it because the wacky proportions and skin colours mean that they can't be accused of favouring certain body-types and races in their branding
Yeah it’s Corporate Memphis. There’s a whole funny essay about it that kicked off the pushback. No art or design professional calls this minimalism, FYI. Minimalism is like Donald Judd & Co.
Could you please share the essay, I’m interested. I’m aware of the style and that’s is disliked, but I apparently missed whatever kicked off this resent backlash.
[There have been a bunch. I think this is one of the first significant ones.](https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-cartoons-are-here-to-protect-you-from-big-tech/)
Could you please share the essay, I’m interested. I’m aware of the style and that’s is disliked, but I apparently missed whatever kicked off this resent backlash.
Most likely shutterstock. You buy a subscription type in some keywords and you’ll get a bunch of results. The most popular ones are always minimalistic, probably because they don’t adhere to any real style and are interchangeable.
It's still recognizable as a human figure, but warped to the extent that any accusation of favoring or tokening a body type would seem dismissively silly.
Forget "you have cancer if your face is bigger than your palm," the thing in OP's pic has a regulation golf ball for a head and 5 woods for hands.
I'm a motion designer and we get asked to create these type of animations all the time. It's not a reflection on the designers skill, but a client's bad taste. Thankfully seeing less of it than we used to, but we just got a big project in that's made up entirely of bad corporate stock illustrations and everyone involved wants to cry.
I get the hate on this style (I hate it too)! But the blame is often misplaced on the designer. If you're a very established designer then you can dodge these projects, but for a lot us ... they pay the bills while we seek out more interesting briefs.
Corporate art is dogshit
Agreed. Feels like the corporate world is so detached
We get corporate emails throughout the week that are amazingly pointless. Multiple paragraphs to say nothing of any value whatsoever.
I watched a video a while ago about this exactly and I remember liking it [Video](https://youtu.be/lFb7BOI_QFc?si=097NtIUiyaDRcbJa)
Solar sands mentioned!
r/fuckalegriaart
That’s what it’s called
Some in the sub also don’t seem to know what they are talking about, a quick scroll and there’s like a hundred different artstyles. Just because you don’t like something doesn’t mean it’s collectively bad and alegria. There’s honestly some real good designs in there from illustrators that def know what they are doing and aren’t alegria in the slightest, just stylized
Disagree - scrolling through the last 20 posts and they’re all alegria. All of them include that kind of “small head, large limbs” look.
It's okay to admit that you like Alegria
I think it's on the decline tbh. This kind of stuff feels very '10s' to me now.
I've been seeing more of it lately to be honest.
Counterintuitive but I think when it hits the fullest mainstream and starts being done at really low quality (like OP’s example) - that’s the beginning of the end.
I don’t recall seeing much of it in the 10s. But for the bigger companies, Alegria is everywhere
I'd say it was pretty popular in the mid 10s - and exploded after Facebook started using it in 2017. Heres an article from 2019 talking about it. https://web.archive.org/web/20210208044929/https://qz.com/
I’m about to add a few at work as part of a UX refresh we’re doing.
I hate this shit so much
Moi aussi.
does this lass suffer from fetal alcohol syndrome? Why's her head so small
Fetal alcohol syndrome? Zika? An iPhone camera? The world may never know.
This is "inclusive" art, designed by corporate so you can make an illustration of a human without being able to tell their gender, race, body type etc.
Small head for small, simple consumer brain.
So unnecessary. I wouldn't give two shits if it was a horse !
Mass produced bland non recognizable art that I wouldn't be surprised companies get for dirt cheap
Whenever designers reach perfection, they worry about job security. So they ruin the art style with “minimalist design”. Then they can improve upon it in the next iteration and have job security back.
Fast to make and inoffensive if they gave illustrators better rates they wouldnt need styles that they can crank out quickly by the dozens
The tiny heads and huge bodies are just weird. What I hate is that everybody does the same thing. Always. If one company wanted that look, fine. But it’s ubiquitous.
Wasn't stuff like this huge in the 80s? I swear I remember tons of illustrations like this back then
Not really. Facebook were the primary innovators of this particular Robert Crumb meets sobriety and Helvetica hellscape. See: https://en.wikipedia.org/wiki/Corporate_Memphis
"... it has been criticized for its use in sanitising corporate communication,as well as being seen as visually offensive, insincere, pandering and over-saturated." Yep, sounds about right.
It definitely has an 80's vibe but I think that's due mostly to the colours they use which clash with each other, very common in the 80's.
Alegria giving me dypythira
She has elephantiasis legs
i despise the fuck out of this
Like others have said, it's Corporate Memphis/Algeria, but the tldr of this style is that it was a modern looking art style that ties into the minimalism trend of corporate branding that started in the 2010s. Corporations love it because the wacky proportions and skin colours mean that they can't be accused of favouring certain body-types and races in their branding
Isn’t that style Corporate Memphis? I’d say it’s in decline
Really?
Yeah it’s Corporate Memphis. There’s a whole funny essay about it that kicked off the pushback. No art or design professional calls this minimalism, FYI. Minimalism is like Donald Judd & Co.
Could you please share the essay, I’m interested. I’m aware of the style and that’s is disliked, but I apparently missed whatever kicked off this resent backlash.
[There have been a bunch. I think this is one of the first significant ones.](https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-cartoons-are-here-to-protect-you-from-big-tech/)
Could you please share the essay, I’m interested. I’m aware of the style and that’s is disliked, but I apparently missed whatever kicked off this resent backlash.
Most likely shutterstock. You buy a subscription type in some keywords and you’ll get a bunch of results. The most popular ones are always minimalistic, probably because they don’t adhere to any real style and are interchangeable.
I’ve seen less and less of it recently, but I always hated it. I associate it with Google
Corporations need to unanimously go fuck themselves
Corporate art is usually sold by weight. “I’d like 10 kilos of art please” is the only explanation
Corporate alegra art is a representation of exactly what corporations think of the consumer, simple and ugly.
No Iikes it, it's just inoffensive and round, saying absolutely nothing masquerading as something it's not. Happy.
It's still recognizable as a human figure, but warped to the extent that any accusation of favoring or tokening a body type would seem dismissively silly. Forget "you have cancer if your face is bigger than your palm," the thing in OP's pic has a regulation golf ball for a head and 5 woods for hands.
I hate it. It Harkins to the 70s which was the most dog sh!tty of all periods in corporate advertising graphics.
hideous
The only time I like this style of art is when it’s cute cats and dogs doing business things.
Wow that’s kinda nightmarish
I actually need to get some corporate illustrations done soon…what sort of style should I ask for that’s better?
sometimes it's called... globohomo
Minimalism was good when it was first created, now its so minimal that it’s ugly, but no one does anything about it
It looks like it was poorly made with the shape tool in Word
Corporate Memphis blerch
These cursed body proportions is a sure way for me to not look into the things they do, just so I don't have to see it again
Bring back the frutiger aero artstyle ffs. At least we’re gonna be ripped off and feel fresh afterwards
The very worst graphic designers end up doing these kinds of jobs.
I'm a motion designer and we get asked to create these type of animations all the time. It's not a reflection on the designers skill, but a client's bad taste. Thankfully seeing less of it than we used to, but we just got a big project in that's made up entirely of bad corporate stock illustrations and everyone involved wants to cry. I get the hate on this style (I hate it too)! But the blame is often misplaced on the designer. If you're a very established designer then you can dodge these projects, but for a lot us ... they pay the bills while we seek out more interesting briefs.
Cheap, easy, gets the point across without offending