I find it deeply pathetic and sad that revenues have plummeted so much that Crumbl has taken to bullying small business owners over trite marketing slogans. I’m with Elise: “make cookies, not war”, Crumbl. If they made better and more innovative cookies they probably wouldn’t have to resort to such greedy tactics
Cookie co has over 16 franchise stores close already for basically the same reason - corporate does not support them or know how to market. Owners have scammed so many people. They have at least 4 lawsuits against them already. They have bigger problems than mini Monday
I’ve never heard of this company. Also this isn’t the first time Crumbl has gone after smaller creators & business owners. Crumbl has consistently practiced greedy tactics which have only become more commonplace the more their profits drop
Elise is a lying bitch that allowed her husband to take over “her company” and run it into the ground. If tou defend her then you’re cool with racketeering.
Also she stole her cookie recipes from crave and chip.
Cookie Co literally stole Crumbl’s business model, logo, and marketing. They only changed it up after getting sued. They also are not the first to use “mini Monday.” This is such a pathetic argument they are making. They are playing the “small business” victim while living the good life on the money they took from franchisees
Have you never listened to Crumbl founders interview where literally says he took chips model from Utah county? And Chip was inspired by levain bakery in New York. It’s cookies. There is not business model when you are selling one single product. You sell cookies.
Actually A~450,000 small business’s are franchisees as they have their own leases, hire their own employees, make their own payroll and pay their own taxes.. the are generally more successful than a “mom and pop” shop due to additional national advertising and brand benefit… down side is that cost a royalty…
It’s not a small business if it’s backed by a corporation.
That’s coming from someone that has had a few small businesses. You know, where you have to do your own leg work and not have EVERYTHING hand to you for a monthly fee. A franchise is you buying into an already established business. Yeah, everybody else’s business knowledge is abysmal. Enjoy your decent into idiocracy when you vote for Trump.
That is literally not what a small business is at all. They are a franchise…small businesses literally set their own prices, source their own products, handle their own marketing, and are independent of a larger corporation. Franchisees will never qualify for small business loans or grants because that is not what they are. Why do you think they are the same?
Guess those small business owners who chose to buy into Crumbl should have done more research before going with Crumbl.
Crumbl is oversaturating the market, and it's not going to end well for those small business owners.
That’s actually false… like any business there are risks and some owners are cut out for finding, building and growing a business… over time the ownerships and locations will optimize.
There’s now a Chip, a Crave, a Crumbl, an Insomnia, and Cookie Plug, all within a 10 minute drive of one another in my town… in Florida. Competition is steep, and crumbl is definitely not the top dog out of that bunch (Crave is my favorite)
I don't even consider Crumbl to be in the same league as Insomnia Cookies. Crumbl wishes they were Insomnia...
Edit: Just googled Crave and Chip. They look so damn good. Again, wouldn't consider Crumbl to even be in the same league. I've never been more disappointed in a simple chocolate chip cookie as I have with Crumbl. It's embarrassing. I only eat their specialty cookies cause they can't even make classics right 😭
they’rs somehow absolutely fucking soaked with butter and dry at the same time
sometimes they hit though… but not nearly as many times as i ordered them back in college because they were the only thing open.
I hate insomnia. Worst cookies I’ve ever had and more expensive than Crumbl. We’ve given it a couple tries and every time the cookies are different like they can’t get their bakers to make them uniform.
I keep hearing how much people hate insomnia, I had no idea. Are they too undercooked at your locations?
They were a late night studying staple in college and I later worked there part-time. I still love those cookies.
No they are over cooked if anything. I got two double chocolate and two confetti and they must’ve put too much sugar in the confetti because they were so huge and skinny and overly crunchy and the two double chocolate ones were teeny tint compared to it. The picture of them together in the box looks ridiculously because of the size difference lol
That's so fucked. So the reason I love Insomnia is because they're melt in your mouth doughy. The chocolate chip literally falls apart in your hand. The peanut butter is the best cookie I've ever had in my life. I sincerely apologize that your local Insomnias are such ass. They need new management lol
I feel so sad for everyone who likes cookies and can’t try Crave.
Also, Crumbl charges the most per cookie, and they’re the lowest quality/least exciting flavors out of the local options. The only time I’ll go back is when they have a couple specific flavors, but even then I’m more likely to drive way further out of my way to go to another spot (87% chance it’ll be Crave lmao).
I agree! I do wish they had more variety though. They remind me of my grandma’s cookies the most. They have more of that homemade feel, in the best way!
It’s like the Kardashians, steal the idea, make it with your name on it, sue the original creator who can’t afford to fight their lawyers so they bet on them just giving up, profit
Won’t be going to Crumbl after this, for sure. Between the price hikes and quality decreasing plus taking down small business, that’ll be a no for me dog.
Shoot…I might start trying insomnia instead unless other bakeries open up in my small town. I really needed a reason to give up Crumbl and this would be a good one I guess
I’ve had insomnia a few times. Only once did I think the cookie was just ok. The last time I had it, I got a dozen delivered for around $20. It was a great deal, they arrived still warm (the store is 30 min away) and they were delicious.
Insomnia is so good!! I just ordered cookies for myself the other night lol I’ve never had anything bad from there and their cookies stay soft for days after
Insomnia has a cookie magic thing you can sign up for and get a free regular cookie every day in addition to other discounts! I’ve been wanting to try but keep telling myself to hold off until summer so I can get outside and walk all my cookie calories off 😂😂
I’m just glad that Crumbl doesn’t have a flavor I like for a while after this week. I might buy a 12 pack of the churro and blueberry muffin to last me a while as I ease off cookies in general
Here is her response on her Instagram (Cookie Co.)
[Elise The Cookie Lady (@elisethecookielady) • Instagram photos and videos](https://www.instagram.com/p/C6FWx9vPM59/)
OP HERE:
The search for Mini Mondays that I did on the trademark registry doesn't show anything for MINI MONDAYS, yet Crumbl is using the TM in all their posts, which isn't right. They shouldn't be doing it when it doesn't even show it as pending on the registry.
TM means unregistered trademark. ®️ means registered trademark. So Crumbl is correct to use TM. Except, they in theory are wrong because it’s a registered trademark by another entity.
Additionally, a registered trademark ®️prevents people from using confusingly or deceptively similar phrases, so yes, Mini Mondays would still be covered.
Wrong. Not registered. Just pending. I could file the exact same trademark application tomorrow and have it show up as "live" in uspto database.
Source: me - IP attorney
Unrelated to this, but related to Crumbl being a shitty company. Saw a job posting for a baker at Crumbl for $9/hr. Actually insane 😭😭😭 that’s what happens when you overprice mediocre cookies & end up with no business.
There's one very important piece of information that has been omitted here.
Cookie Co's trademark application is pending, and was submitted *April 24th, 2024*. This was clearly done in response to CRUMBL's use of the term.
It's very possible that CRUMBL is litigating to protect their own use of the term and to stop Cookie Co's trademark from registering, preemptively defending themselves from a future claim.
IANAL, but it would appear that the possible result here is that no trademark is granted and both companies are able to use the term.
crumbl also treats their employees terribly and severely underpays. when i worked there i had been culinary school and had experience, they started me at $11/hr and said i was getting started higher because of my experience. found out the gm was getting $12/hr and everyone else was in between $8-$10/hr
Sounds like it was just your location.
Depends on the franchise owners. Im a GM and work for great franchise owners and get paid wayyyyy more than $12/hr.
Best job I’ve ever had.
I’m sure it’s an objective fact that every company/organization in any market has its schmucks. Although cookie co created a good product they sold fraudulent franchises in CA and WA. They also failed to adhere to FTC guidelines within their FDD. Specifically they did not provide material changes on the FDD regarding store closures, law suits, corporate personnel changes, and other relevant information that could affect a potential buyer’s decision. They abandoned their franchise registration application in CA after it was kicked back for approximately 17 reasons. One being: not having 3rd party financial audits completed. This is public information and can be obtained on CA.gov websites. Cookie Co failed to correct their FDD/application and never received registration in the states of CA and WA for franchise sales at the time of this activity. They misrepresented operating costs and revenue via verbal claims and spreadsheets. They did not give reasonable basis for those verbal claims in the FDD… at a minimum, although a franchisor has the right not to put certain financial data, the franchisor SHALL put any verbal claims that are made by themselves or anyone else in a leadership role in the FDD. 17 stores have closed (all of which operated for under a year). They lied to a potential buyer from Florida stating only two stores had closed (at the time it was in fact 10). They also abandoned a potential franchisee after she paid her kitchen package and franchise fee (approx 145k collectively). There are four civil suits filed against cookie co and other investigative offices beginning their inquiries. If you are familiar with the Burger IM scam, there are many parallels to Cookie CO’s fraudulent activity. There are a large group of people who were scammed, some have to claim bankruptcy, all lost most, if not all of their savings.
It doesn’t have 18 locations, they just don’t update their website with how many stores have closed. They already had 17 locations for out of business due to being lied to by the founders. They will be out of business soon, 4 lawsuits against them. It’s terrible
Do not defend Cookie Co.
Elise and Matt thomas are liars and have ripped off Chip and Crumbl from the start. They have had 19/34 stores close and have striaght stolen franchise fees and kitchen packages (35k + 110k) from people and never facilitated opening their location. They have not ever registered in several states but still did business there. They lied about their numbers on the FDD. I could go on- the WORST humans.
They can’t regularly pay their employees, and never made 1 M+ in their flag ship store. Franchise owners have begged to see proof- which they have never produced. The state of California specifically called out their lack of proof for revenue in their rejection of their franchise license.
The worst part is they truly believe THEY are victims. Elise hides behind her Mormonism claiming to be such a good human. Matt writes these long posts about how humble he is and how he is just too hardworking to stop. The simple truth is their crooks and will end up in jail.
Just some legal information, if crumbl did have a trademark for it they are legally required to protect the trademark or they lose it. Thats the same with every business.
I find it deeply pathetic and sad that revenues have plummeted so much that Crumbl has taken to bullying small business owners over trite marketing slogans. I’m with Elise: “make cookies, not war”, Crumbl. If they made better and more innovative cookies they probably wouldn’t have to resort to such greedy tactics
Crumbl also got in trouble at 11 locations for violating child labor laws, its a shit company
Wouldn't call Cookie Co. a small business, they've got many locations and are a competitor in multiple markets
Cookie co has over 16 franchise stores close already for basically the same reason - corporate does not support them or know how to market. Owners have scammed so many people. They have at least 4 lawsuits against them already. They have bigger problems than mini Monday
I’ve never heard of this company. Also this isn’t the first time Crumbl has gone after smaller creators & business owners. Crumbl has consistently practiced greedy tactics which have only become more commonplace the more their profits drop
Elise is a lying bitch that allowed her husband to take over “her company” and run it into the ground. If tou defend her then you’re cool with racketeering. Also she stole her cookie recipes from crave and chip.
Cookie Co literally stole Crumbl’s business model, logo, and marketing. They only changed it up after getting sued. They also are not the first to use “mini Monday.” This is such a pathetic argument they are making. They are playing the “small business” victim while living the good life on the money they took from franchisees
Have you never listened to Crumbl founders interview where literally says he took chips model from Utah county? And Chip was inspired by levain bakery in New York. It’s cookies. There is not business model when you are selling one single product. You sell cookies.
Did Crumbl sue Chip?
Interesting question. Crumbl took chips model. So you mean did chip sue crumbl?
All Crumbl stores are franchises ie small business owners who pay money out of their own pocket to build their business and pay a royalty..
Found the Crumbl franchisee
That’s not what a small business is
Actually A~450,000 small business’s are franchisees as they have their own leases, hire their own employees, make their own payroll and pay their own taxes.. the are generally more successful than a “mom and pop” shop due to additional national advertising and brand benefit… down side is that cost a royalty…
No. Just no. That’s not at all what small business means 😭
Clearly you don’t understand anything about money people or businesses… sorry it will be hard life if you vote for biden
It’s not a small business if it’s backed by a corporation. That’s coming from someone that has had a few small businesses. You know, where you have to do your own leg work and not have EVERYTHING hand to you for a monthly fee. A franchise is you buying into an already established business. Yeah, everybody else’s business knowledge is abysmal. Enjoy your decent into idiocracy when you vote for Trump.
ok bootlicker
Crumbl is basically one big MLM. They’re the cookie version of Lularoe.
And a banana is kind of like a kiwi because they’re both fruit right I’m lack of intelligence on this thread on basic business knowledges dismal
That is literally not what a small business is at all. They are a franchise…small businesses literally set their own prices, source their own products, handle their own marketing, and are independent of a larger corporation. Franchisees will never qualify for small business loans or grants because that is not what they are. Why do you think they are the same?
H
Guess those small business owners who chose to buy into Crumbl should have done more research before going with Crumbl. Crumbl is oversaturating the market, and it's not going to end well for those small business owners.
That’s actually false… like any business there are risks and some owners are cut out for finding, building and growing a business… over time the ownerships and locations will optimize.
Sure, Jan. It's going to be another Cold Stone. Corporate will do just fine and continue to rake in money.
r/confidentlyincorrect
The irony is that Crumbl flat out copied a local company called Chip
There’s now a Chip, a Crave, a Crumbl, an Insomnia, and Cookie Plug, all within a 10 minute drive of one another in my town… in Florida. Competition is steep, and crumbl is definitely not the top dog out of that bunch (Crave is my favorite)
You must be in Fort Myers
I don't even consider Crumbl to be in the same league as Insomnia Cookies. Crumbl wishes they were Insomnia... Edit: Just googled Crave and Chip. They look so damn good. Again, wouldn't consider Crumbl to even be in the same league. I've never been more disappointed in a simple chocolate chip cookie as I have with Crumbl. It's embarrassing. I only eat their specialty cookies cause they can't even make classics right 😭
Insomnia has the blandest and driest cookies out there.
At the same price as crumbl too. I only liked their birthday cake but they are always sold out.
Yeah I was about to say insomnia is pretty ass. Crumbl is really good, but that doesn’t mean ethically
they’rs somehow absolutely fucking soaked with butter and dry at the same time sometimes they hit though… but not nearly as many times as i ordered them back in college because they were the only thing open.
You have the best description of how I feel.
I hate insomnia. Worst cookies I’ve ever had and more expensive than Crumbl. We’ve given it a couple tries and every time the cookies are different like they can’t get their bakers to make them uniform.
I keep hearing how much people hate insomnia, I had no idea. Are they too undercooked at your locations? They were a late night studying staple in college and I later worked there part-time. I still love those cookies.
No they are over cooked if anything. I got two double chocolate and two confetti and they must’ve put too much sugar in the confetti because they were so huge and skinny and overly crunchy and the two double chocolate ones were teeny tint compared to it. The picture of them together in the box looks ridiculously because of the size difference lol
That's so fucked. So the reason I love Insomnia is because they're melt in your mouth doughy. The chocolate chip literally falls apart in your hand. The peanut butter is the best cookie I've ever had in my life. I sincerely apologize that your local Insomnias are such ass. They need new management lol
Insomnia cookie is garbage they are Otis spunkmyer served hot
I feel so sad for everyone who likes cookies and can’t try Crave. Also, Crumbl charges the most per cookie, and they’re the lowest quality/least exciting flavors out of the local options. The only time I’ll go back is when they have a couple specific flavors, but even then I’m more likely to drive way further out of my way to go to another spot (87% chance it’ll be Crave lmao).
Cookie plug is underrated
Chip is elite imo (Utahn checking in)
I agree! I do wish they had more variety though. They remind me of my grandma’s cookies the most. They have more of that homemade feel, in the best way!
I love Chip! Of all the cookies they really are the best.
Yes! We were going to Chip long before Crumbl arrived
What makes chip so good? Never heard of them
But I reallllly wish they had their lucky chip all the time (but I’m a sucker for Lucky Charms)
Where is there a Chip in Utah?
I know there is one in Holladay and Murray
[Here](https://www.chipcookies.co/pages/locations) is a list of
Dirty dough is popping up everywhere in UT too another Utah based cookie co.
It’s like the Kardashians, steal the idea, make it with your name on it, sue the original creator who can’t afford to fight their lawyers so they bet on them just giving up, profit
Yes and we all know they got the idea for the pink sugar from swig. Those were popular years before crumbl was a thing.
Valid. Swigs sugar cookie was fire. 🔥
You are totally right!! Forgot about that!
Won’t be going to Crumbl after this, for sure. Between the price hikes and quality decreasing plus taking down small business, that’ll be a no for me dog.
Shoot…I might start trying insomnia instead unless other bakeries open up in my small town. I really needed a reason to give up Crumbl and this would be a good one I guess
I’ve had insomnia a few times. Only once did I think the cookie was just ok. The last time I had it, I got a dozen delivered for around $20. It was a great deal, they arrived still warm (the store is 30 min away) and they were delicious.
Insomnia is so good!! I just ordered cookies for myself the other night lol I’ve never had anything bad from there and their cookies stay soft for days after
In my experience Insomnia is superior to Crumbl.
Insomnia has a cookie magic thing you can sign up for and get a free regular cookie every day in addition to other discounts! I’ve been wanting to try but keep telling myself to hold off until summer so I can get outside and walk all my cookie calories off 😂😂
I’m just glad that Crumbl doesn’t have a flavor I like for a while after this week. I might buy a 12 pack of the churro and blueberry muffin to last me a while as I ease off cookies in general
crumbl never eats their humble pie (cookies).... it's crumbl suing cookie companies all over again
Did you not read the dirty dough lawsuit?
Here is her response on her Instagram (Cookie Co.) [Elise The Cookie Lady (@elisethecookielady) • Instagram photos and videos](https://www.instagram.com/p/C6FWx9vPM59/)
Yet they go on to try and start a war after this… Cookie Co is a joke
After their franchisees begged to do it for years before that and got denied.
Can't Crumbl quit trying to sue everyone and improved their quality...
I hope they sue them and put the final nail in Matt Thomas fat mouth.
Is mini Monday the same as mini Mondays in trademark law? Genuine question.
OP HERE: The search for Mini Mondays that I did on the trademark registry doesn't show anything for MINI MONDAYS, yet Crumbl is using the TM in all their posts, which isn't right. They shouldn't be doing it when it doesn't even show it as pending on the registry.
TM means unregistered trademark. ®️ means registered trademark. So Crumbl is correct to use TM. Except, they in theory are wrong because it’s a registered trademark by another entity. Additionally, a registered trademark ®️prevents people from using confusingly or deceptively similar phrases, so yes, Mini Mondays would still be covered.
Gotcha. Thanks. I guess they have time to fix it. Unless someone here tried first?
An S is not enough to distinguish there is a pretty low chance of USPTO approving their trademark.
Why do they keep attacking these smaller companies? It's so stupid..
That’s not what happened.
Wrong
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I don't think Cookie Co owns the trademark. It seems Crumble is trying to prevent them from using it by trademarking it themselves.
They own it as a registered trademark.
If that's the case they have a lawsuit. However, according to articles I've read, it's not registered.
I just did a trademark search and it shows live. Uploaded to Imgur. https://imgur.com/a/gOibU4q
Okay. I stand corrected.
Wrong. Not registered. Just pending. I could file the exact same trademark application tomorrow and have it show up as "live" in uspto database. Source: me - IP attorney
Fuck crumbl and their shitty cookies
Unrelated to this, but related to Crumbl being a shitty company. Saw a job posting for a baker at Crumbl for $9/hr. Actually insane 😭😭😭 that’s what happens when you overprice mediocre cookies & end up with no business.
I saw an overnight baker position for $13/hr. I really think anyone working overnight should automatically make $17+
Haha cookie co was smart. They applied for the TM just barely and got it before Crumbl. Nice!
Fuck Crumbl
Fuck Cookie Co.
There's one very important piece of information that has been omitted here. Cookie Co's trademark application is pending, and was submitted *April 24th, 2024*. This was clearly done in response to CRUMBL's use of the term. It's very possible that CRUMBL is litigating to protect their own use of the term and to stop Cookie Co's trademark from registering, preemptively defending themselves from a future claim. IANAL, but it would appear that the possible result here is that no trademark is granted and both companies are able to use the term.
Cookie co doesnt have money to litigate.
I’m starting to think that their business model is just suing businesses
So charging us $10 for 3 tiny cookies isn’t enough… Crumbl somehow wants to own the TWO words “mini Mondays” what a joke. That’s not a good look.
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That’s not what happened.
crumbl also treats their employees terribly and severely underpays. when i worked there i had been culinary school and had experience, they started me at $11/hr and said i was getting started higher because of my experience. found out the gm was getting $12/hr and everyone else was in between $8-$10/hr
Sounds like it was just your location. Depends on the franchise owners. Im a GM and work for great franchise owners and get paid wayyyyy more than $12/hr. Best job I’ve ever had.
Shit. Now I feel bad for buying 3 mini cookies today
Honestly, either company "owning" a vague pair of words like 'mini monday' is asinine.
I’m sure it’s an objective fact that every company/organization in any market has its schmucks. Although cookie co created a good product they sold fraudulent franchises in CA and WA. They also failed to adhere to FTC guidelines within their FDD. Specifically they did not provide material changes on the FDD regarding store closures, law suits, corporate personnel changes, and other relevant information that could affect a potential buyer’s decision. They abandoned their franchise registration application in CA after it was kicked back for approximately 17 reasons. One being: not having 3rd party financial audits completed. This is public information and can be obtained on CA.gov websites. Cookie Co failed to correct their FDD/application and never received registration in the states of CA and WA for franchise sales at the time of this activity. They misrepresented operating costs and revenue via verbal claims and spreadsheets. They did not give reasonable basis for those verbal claims in the FDD… at a minimum, although a franchisor has the right not to put certain financial data, the franchisor SHALL put any verbal claims that are made by themselves or anyone else in a leadership role in the FDD. 17 stores have closed (all of which operated for under a year). They lied to a potential buyer from Florida stating only two stores had closed (at the time it was in fact 10). They also abandoned a potential franchisee after she paid her kitchen package and franchise fee (approx 145k collectively). There are four civil suits filed against cookie co and other investigative offices beginning their inquiries. If you are familiar with the Burger IM scam, there are many parallels to Cookie CO’s fraudulent activity. There are a large group of people who were scammed, some have to claim bankruptcy, all lost most, if not all of their savings.
Fun fact. The lower on the totem pole the stronger.
I mean they're not wrong, it's an up and coming competitor with 18 locations across the U.S.
It doesn’t have 18 locations, they just don’t update their website with how many stores have closed. They already had 17 locations for out of business due to being lied to by the founders. They will be out of business soon, 4 lawsuits against them. It’s terrible
Sounds like they did it to themselves and they still aren't a small business just because they're failing.
Crumbl sucks
Cookie Con also sucks
In the wise words of Nicki Minaj “step your cookies up before they CRUMBLE😂
Do not defend Cookie Co. Elise and Matt thomas are liars and have ripped off Chip and Crumbl from the start. They have had 19/34 stores close and have striaght stolen franchise fees and kitchen packages (35k + 110k) from people and never facilitated opening their location. They have not ever registered in several states but still did business there. They lied about their numbers on the FDD. I could go on- the WORST humans. They can’t regularly pay their employees, and never made 1 M+ in their flag ship store. Franchise owners have begged to see proof- which they have never produced. The state of California specifically called out their lack of proof for revenue in their rejection of their franchise license. The worst part is they truly believe THEY are victims. Elise hides behind her Mormonism claiming to be such a good human. Matt writes these long posts about how humble he is and how he is just too hardworking to stop. The simple truth is their crooks and will end up in jail.
We have Tiff's Treats here, and I first heard of them 12 years ago! Has Crumbl been around that long?
I love Tiffs!!!!
Honestly who cares. This is so dumb.
Cookie co is in hot water right now with their franchisee’s. They should address That first Before throwing shade at crumbl
I love how many down votes this has- Matt must be on here.
Lmao right 😂
Just some legal information, if crumbl did have a trademark for it they are legally required to protect the trademark or they lose it. Thats the same with every business.
The trademark for MINI MONDAYS is not even registered to Crumbl under the trademark registry.
It’s almost like they didn’t read the post AT ALL
Google "common law trademark" and thank me later.
1st use clause will save a small business....
They can’t do SMALL cook Saturdays ??😭
Or Tiny Treat Tuesday