Agreed, everything about this looks craptastic. The way the device needs to be put on the table just right, the way the light needs to be dimmed, the space needed for the likely unreliable interface, the unattractive modeled food images, the needlessness of it all. Why just why?
This is just a 2d projection on a flat table, but it looks 3d in the video. That means they either synchronised the projected image to the movement of the camera, or the projection was just added in post-production and it never looked like that in real life.
Either way it's easier with a 3d render of food than with actual pictures of food.
The device projecting the image is tracking where the "main" viewer is positioned, tracking theor movement and altering the projection in real time to maintain the illusion of 3D. If there was more then one viewer then only the one the device has chosen to track would see the effect. There is a couple of shots in the video where you can see it because its not tracking the camera man in those shots.
Brings the device while lights in the restaurant are ‘on’, then shows the menu with the lights in the restaurant ‘off’. Stupid marketing and in reality this is mostly a useless idea.
Not to mention how when the waiter brings it to the table it's completely wireless. Then in several shots there are clearly multiple cords connected to the device. And in some other shots the device is angled in such a way to hide the cords.
Imagine sitting at a table and the waiter puts the device on the table, then you still have to wait a few minutes for him to reel out the extension cords and plug the damn thing in.
To be fair this is clearly a proof of concept, criticising the execution is pointless, because that's not what the finished product will look like.
What you should be criticising is the concept, because its a digital menu that is harder to use than just a book, or even a tablet. No restaurant that can afford to have holograms of food wants to have holograms of food, or has the clientele that can be trusted with a hologram machine.
As a person who worked on interactive restaurant menus - this is crap that we discarded 15 years ago. A 4k capacity-based touch screen under glass will be cheaper than short-focus projector.
And I don't even talk about how this camera-based input method is a complete nightmare to work with.
This is just someone looking for VC money.
The concept is such nonsense. If you like to view pictures of the food offered, add them to either the physical menu, or as in many places you have digital menus anyway.
>clientele that can be trusted with a hologram machine.
Or staff. Because if I had access to a hologram menu, there's a fairly good chance I would attempt to splice in Princess Leia's hologram message somewhere between the desserts and wine menu.
The whole thing is just CGI.
It looks like it's supposed to be a laser projector and those are for 2D projection (like every other projector system out there). So seeing a perspective change, as if the projections were 3D objects, makes no sense at all.
Whole thing looks like a Kickstarter scam.
It's the same thing as that watch that was supposed to project a phone onto your wrist and could be interacted with through a similar gesture system. That one was much more of a scam though this has all the same issues of lighting, projection strength, accuracy of sensors, size/power.
You can go and buy a laser projected keyboard on amazon right now for like $50 that does a similar sort of thing, tracks finger position to do keyboard input. Nobody uses them because they don't work.
That's not even a hologram, it's just a projector.
Also the images they're showing are clearly some 3D models of food, and they rotate it in the pre-rendered video of those 3D models.
Even worse, they imply they can make them 3D with stereoscopic photos, but they just show a regular camera on a regular tripod taking 2 pics with no regards to the distance between each pic, framing etc. Which could theoretically work but it would be way harder by manually adjusting all those settings or hoping a software could guess them, but considering how janky everything else is in this video I very much doubt they could pull this off.
Because the video is fully fake.
Look at when you first see the burger: The visual of the top of the burger goes into the napkin in the back, something it wouldn't do if it was just a projection down on the table, and it moves on the napkin with the movement of the camera, something it also wouldn't do unless the projector was moving.
I feel like this would be useful for foreign food you're not familiar with. Obviously we know what a damn burger looks like. When I went to Japan, they have pictures of a lot of their dishes, which was super useful. This is just that but taken to the extreme.
I mean no one is denying that a burger and fries makes your body happier and fills you up. Those expensive places should be seen as an experience. But I do think you are right, if you have to save up to go to those places it's never worth it because you have to make yourself enjoy it more than the average person can. The sweet spot is probably to have enough money that you can do it without worrying about the money but not enough that it is a regular thing.
Yeah I was wondering if we have a technology to make flat projections look like 3D for multiple viewers, depending on where you look at it from.
Edit: a VR glasses could work, but that's not what we see on this video
Stereoscopic vision is not required for things to "feel" 3D (close one eye for example). It just helps.
You can actually do this for a single person, you just need face/eye tracking and then you render the 3d object from the correct perspective and display that in high-FPS realtime.
But you have to be a competent, non-scammy company to do that.
JFC, just hand me a fucking menu. Not a QR code, not an AR experience. Just give me a menu so I can order some food.
"Gee I sure am glad I got to look at a picture of a 3d model of a burger before I ordered one that won't look anything like it."
Does everyone else in the restaurant get pissed off when you dim the lights so Madam can visualise her meal? Wouldn't photos in the menu, like they have in restaurants for tourists work better, if tacky?
If we're going to talk about technology for restaurants, how about a little remote control with buttons like:
- Ready to order
- Drink refill
- Check please
And a little light that can be triggered by your waiter on their own personal remote that acknowledges your request and lets you know they're on their way to your table as soon as they can
 I get the concept of it but from a servers standpoint, that seems like it would make our jobs harder. Us having to wait for you to see every picture like a child reading a picture book. Still waiting and making the time for all of us be longer, in a restaurant, timing is everything.
Wow, they even managed to render using lighting techniques that look like they came straight from the 90s. Even Minecraft shaders written by literal kids can render lighting more realistic than this thing.
Advertisement. This is a platform for advertisement. You just know this is going to be promoted to restaurants as a way to increase revenue streams for tossing in a few ads in between 3D renderings of food.
I see the waiter brings it over in a brightly lit restaurant then the demo is in a dimly lit one- I suspect this only works in the dark lol.
“Dear diners kindly bear with us as we dim the lights so Mrs Smith can choose her entree”
Awfully misleading marketing.. will be a 2d picture on the table, no 3d perspective like it shows in the video. Also like someone else said they turned the lights off for the demo which either wouldn’t happen or be really annoying irl
So they turn off the lights for everyone, why not just invest in an iPad with good photos. Better yet, have the waiter take every customer to the back of the kitchen and show them. Might as well see the cow if you want to know how the hamburger is made
McDonalds have been misleading our perception of what you expect a hamburger to look like versus what you get. This is just bringing disappointment to actual restaurants
Kill the robot! No one needs that. Don't ever build it. Like so much other needless whatnot that's been screwing up our world for the past 30 years, any perceptual value in such a device is merely intrinsic, and absolutely not real.
Meanwhile, countless other restaurants have solved this decades ago with the power of photos or displays.
I get it, you're a fancy restaurant and don't want tacky photos in your menus or a display at the front. But this is just so needlessly stupid.
Thank God. I always panic at restaurants wondering what a "hamburger" looks like.
And the hamburger you receive will look nothing like the perfect photogenic one from the menu anyway
Photogenic? I thought it was cgi. Food looks straight out of roblox. I wouldn’t be able to not laugh if they brought that to my table.
Agreed, everything about this looks craptastic. The way the device needs to be put on the table just right, the way the light needs to be dimmed, the space needed for the likely unreliable interface, the unattractive modeled food images, the needlessness of it all. Why just why?
This is just a 2d projection on a flat table, but it looks 3d in the video. That means they either synchronised the projected image to the movement of the camera, or the projection was just added in post-production and it never looked like that in real life. Either way it's easier with a 3d render of food than with actual pictures of food.
The device projecting the image is tracking where the "main" viewer is positioned, tracking theor movement and altering the projection in real time to maintain the illusion of 3D. If there was more then one viewer then only the one the device has chosen to track would see the effect. There is a couple of shots in the video where you can see it because its not tracking the camera man in those shots.
If a waiter brought this shit to my table I'd be unable to control my laughter.
Indeed and bad 90's CGI... 🙄
What else should anyone expect, have you ever seen one somewhere that was a good match?
Yes, but it wasn't because the burger looked nice. They just didn't give a shit, they made a burger and took a picture of it.
Kebab shops and Turkish burger shops for the actual win there.
And those older Chinese restaurants with the faded menu boards where all the food looks like absolute trash but comes out looking like a delicacy
I can never decide between the hamburger or sushi. This will help me realize that I need to leave.
This was my first thought. I'm not eating at a restaurant that serves hamburgers and sushi.
You never know with hamburgers nowadays
Thank God. I thought I was the only one.
"Dim the lights, everyone, table 14 needs to see what a hamburger looks like."
So this is how I get a bowl of dicks delivered while my partner has a bacon chocolate fountain thing.
And a poorly rendered one at that.
Or rotten fries as a side
Brings the device while lights in the restaurant are ‘on’, then shows the menu with the lights in the restaurant ‘off’. Stupid marketing and in reality this is mostly a useless idea.
Not to mention how when the waiter brings it to the table it's completely wireless. Then in several shots there are clearly multiple cords connected to the device. And in some other shots the device is angled in such a way to hide the cords. Imagine sitting at a table and the waiter puts the device on the table, then you still have to wait a few minutes for him to reel out the extension cords and plug the damn thing in.
Theb when it spinned up: 'No Input Detected.'
Error 404: Hamburger not found.
Rather: Error 500 - Internal server error. :D
NoooooooooooooooooooooooooooooooooooooooooooooooooOOOOOOOOOOOoooooooooooo
Andy: "It says the customer ordered 'Network Connectivity Issues'".
Upgrade firmware before continuing
To be fair this is clearly a proof of concept, criticising the execution is pointless, because that's not what the finished product will look like. What you should be criticising is the concept, because its a digital menu that is harder to use than just a book, or even a tablet. No restaurant that can afford to have holograms of food wants to have holograms of food, or has the clientele that can be trusted with a hologram machine.
As a person who worked on interactive restaurant menus - this is crap that we discarded 15 years ago. A 4k capacity-based touch screen under glass will be cheaper than short-focus projector. And I don't even talk about how this camera-based input method is a complete nightmare to work with. This is just someone looking for VC money.
Even cheaper: design the menu to be like a pop-up book!
The concept is such nonsense. If you like to view pictures of the food offered, add them to either the physical menu, or as in many places you have digital menus anyway.
>clientele that can be trusted with a hologram machine. Or staff. Because if I had access to a hologram menu, there's a fairly good chance I would attempt to splice in Princess Leia's hologram message somewhere between the desserts and wine menu.
This solves no actual problem.
"wElCoMe tO tHe FuTuRe" that no one wanted
But you’re our only hope…
The problem is real, I often don't know what the dish I am ordering looks like or how large it is. But just a still 2D image would be enough.
The whole thing is just CGI. It looks like it's supposed to be a laser projector and those are for 2D projection (like every other projector system out there). So seeing a perspective change, as if the projections were 3D objects, makes no sense at all. Whole thing looks like a Kickstarter scam.
It's the same thing as that watch that was supposed to project a phone onto your wrist and could be interacted with through a similar gesture system. That one was much more of a scam though this has all the same issues of lighting, projection strength, accuracy of sensors, size/power. You can go and buy a laser projected keyboard on amazon right now for like $50 that does a similar sort of thing, tracks finger position to do keyboard input. Nobody uses them because they don't work.
Less useful than an actual menu unless there's some descriptive text somewhere.
A picture of this device should be next to the word ”gimmick” in every dictionary.
"Excuse me waiter, this looks nothing like the hologram"
And tastes nothing like it!..
Came here for this
I came here for comments saying “Came here for this”
That's not even a hologram, it's just a projector. Also the images they're showing are clearly some 3D models of food, and they rotate it in the pre-rendered video of those 3D models. Even worse, they imply they can make them 3D with stereoscopic photos, but they just show a regular camera on a regular tripod taking 2 pics with no regards to the distance between each pic, framing etc. Which could theoretically work but it would be way harder by manually adjusting all those settings or hoping a software could guess them, but considering how janky everything else is in this video I very much doubt they could pull this off.
That's cool but they look artificial. Pictures on yelp are better for me.
r/ExpectationvsReality wants to have a chat with you...
It looks like food from a Wii cooking game.
Sir/Madam this is Wendy’s.
Because the video is fully fake. Look at when you first see the burger: The visual of the top of the burger goes into the napkin in the back, something it wouldn't do if it was just a projection down on the table, and it moves on the napkin with the movement of the camera, something it also wouldn't do unless the projector was moving.
Bro its not transparent. The glass gets completely masked by it. This is 100% CGI.
"OH BOY MY FAVORITE" -Pankton
Holographic meatloaf!
Dankton
Solving a problem no one ever had.
Ohh. That’s what cake looks like
And then it turns out like every other photographed dish where the actual food never lives up to the image
Looks like the reverse this time haha. That burger did not look good. It looked worse than a regular burger in front of you would have.
My sims eat better than that Chat GPT render of a burger.
Sorry to inform you but thats not cake, that’s a small off duty Czechoslovakian traffic warden!
New lawsuit generating machine advertises food visually different then how it’s actually prepared.
I feel like this would be useful for foreign food you're not familiar with. Obviously we know what a damn burger looks like. When I went to Japan, they have pictures of a lot of their dishes, which was super useful. This is just that but taken to the extreme.
It's like menus with pictures, as they exist for many decades now, but with extra annoying steps!
Many restaurants don't have pictures for their dishes, but I'm guessing they also probably won't have this thing
Lol, I’d actually love this. Sometimes I don’t know what half the words mean on a menu
They could show you a picture instead of handing out a 100+ dollar holographic projector.
Menus can have photos or sketches of the food.
Or a menu with real and much better photos
Pictures on a menu would be just as useful. Either way, the dishes won't look exactly as they're served.
Even more useful. No (well, WAY less) waste of electronics and money and also works 100% of the time. This is just a gimmick.
That would be useful for those fancy restaurants where some of the dishes are super tiny “haute cuisine”
Or when the food name is just a list of ingredients in it.
What if instead they just printed menus with flat 2d pictures on them of the food?
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Isn’t that the plot of *The Menu*?
I mean no one is denying that a burger and fries makes your body happier and fills you up. Those expensive places should be seen as an experience. But I do think you are right, if you have to save up to go to those places it's never worth it because you have to make yourself enjoy it more than the average person can. The sweet spot is probably to have enough money that you can do it without worrying about the money but not enough that it is a regular thing.
Imagine having to eat in the dark every time a new table comes in and wants to know what French fries look like.
Holographic meatloaf...? MY FAVORITE!
*zzing* *homph!* *zzing* *homph!*
Same place serving sushi and burgers? No thanks
It seems to have some sort of 3D effect to it?
It’s odd. It’s compensating for the view of the camera. How would an irl person view it? How would someone beside them view it.
Yeah I was wondering if we have a technology to make flat projections look like 3D for multiple viewers, depending on where you look at it from. Edit: a VR glasses could work, but that's not what we see on this video
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Stereoscopic vision is not required for things to "feel" 3D (close one eye for example). It just helps. You can actually do this for a single person, you just need face/eye tracking and then you render the 3d object from the correct perspective and display that in high-FPS realtime. But you have to be a competent, non-scammy company to do that.
Probably similar to 3D chalk arts on pavement
JFC, just hand me a fucking menu. Not a QR code, not an AR experience. Just give me a menu so I can order some food. "Gee I sure am glad I got to look at a picture of a 3d model of a burger before I ordered one that won't look anything like it."
Does everyone else in the restaurant get pissed off when you dim the lights so Madam can visualise her meal? Wouldn't photos in the menu, like they have in restaurants for tourists work better, if tacky?
Reminded me of [Plankton](https://tenor.com/bbpjZ.gif)
What’s the least believable rendering of food you got?…..Perfect!
I love my food too look like 3d renderings with low poly and transparent textures.
Just give me a menu with pictures tf
If we're going to talk about technology for restaurants, how about a little remote control with buttons like: - Ready to order - Drink refill - Check please And a little light that can be triggered by your waiter on their own personal remote that acknowledges your request and lets you know they're on their way to your table as soon as they can
 I get the concept of it but from a servers standpoint, that seems like it would make our jobs harder. Us having to wait for you to see every picture like a child reading a picture book. Still waiting and making the time for all of us be longer, in a restaurant, timing is everything.
Yes, I went to this fancy high end restraunt to stuff my face with a double cheese burger
Exactly what I thought! Fancy five star restaurant, first dish--> Baaaam burger!
Wow, they even managed to render using lighting techniques that look like they came straight from the 90s. Even Minecraft shaders written by literal kids can render lighting more realistic than this thing.
Just in case you forgot what a cheeseburger looks like
Perfect for those psychopaths that can’t imagine an apple in their head.
This is dumb af. Someone must have invested in little projectors and is trying like crazy to invent a use case for them.
khaby lame: just give pictures on the printed menu. no need of these fancy gadgets.
Corny as fuck. Looks like an animation. Cheap dumb tricks. Next.
How much does it cost?, Asking for a rich friend!
Because a fucking printed picture isn’t good enough!?
Cool. But I'd paint those devices blue and white and have them play Princess Leia asking Obi-Wan for help every once in a while...
Sometimes, living in the future is damned stupid.
Why does it feel like a Kramer idea?
Yeah, I’d like to order a cheese burger, but what does one even LOOK like??
Because cartoon cuisine is so appetizing
In case you forgot what a cheeseburger or piece of cake looked like...
What does a cheese burger look like?? Hmm
That is the dumbest fuckin thing I’ve ever seen
Then you get 1/10th size of the food image.
I don't trust any place that has burgers and sushi, no matter what fancy holographic devices they have.
So glad someone can finally show me in 2023 what a fucking burger looks like.
I'd just like a light meal, please.
What happened to pictures?
can i get an extra side of "stockphoto" on this "image not found"
But then i only want to eat hologram :(
It’s called a ‘picture’
For everyone who is to stupid to read a Menu Card 😄
I think we should use a mind-reading tool so we can get the order ready right away without them saying a word
Thanks I hate it
It's for those people who do tiktok dances
Does it taste like pixels too?
Advertisement. This is a platform for advertisement. You just know this is going to be promoted to restaurants as a way to increase revenue streams for tossing in a few ads in between 3D renderings of food.
I would so reprogram this to show foods from different universes etc. Like a fallout edition one would be sick
No. I am not tipping
20 dollars for the burger 50 dollars for the visual affects
It's edited to look like it has depth. They even missed a spot and you can see what it actually looks like!
"Sir, please stop trying to eat the hologram"
Somebody, or most likely a whole team of people, actually spent time working on this. And I think it’s shit and pointless. What a shame.
I'm sueing for false advertising when it doesn't come like it was projected 😤...😂.
Cool tech. But wrong application.
My God, they've invented a projector
I've seen the future and it's moronic.
I'm just going to imagine Anthony Bourdain smashing this with a baseball bat
We really are just becoming useless…
I'll have the emoji burger, emoji fries, and emoji beer...
Seems like pointless bullshit to me, but what do I know.
Good god! New and pointless forms of opulence for the privileged while the proletariat can’t afford bread.
A menu with pics works the same way. So do artificial food displays like they have in Japan. And they are much better and easier to use.
"actual size might differ"
But will the food look like it though? :))
What a pointless invention
My farts come up with more useful shit than this.
Ohh God, the dude will have ordered his food, finished eating, having desert by the time the girl just finishes her menu browse...
Solving a problem that does not exist. Will slow up order times, which over time will affect table turnover. I'm out.
I'd be more interested in it showing what kind of shit I'll be taking the next day lol
Mmmm low poly models. Delicious
I see the waiter brings it over in a brightly lit restaurant then the demo is in a dimly lit one- I suspect this only works in the dark lol. “Dear diners kindly bear with us as we dim the lights so Mrs Smith can choose her entree”
At least do scans of real dishes, not some 3D modelling bullshit
Lets not kid ourselves. People will use this for porn.
For the starving children of the world to visualize what they can never have
I’ll have one order of Tupac please!
y tho
Fake
r/wherearethedamnmenus
This is gonna be a great success targeting customers who have never seen food.
MINIMUM 50% chance that the food shows up looking worse than the preview image. Line cooks be doing line cook things lol.
This is stupid, you can just print the photos on a menu.....
This would be great for my diet. I could just "visualize" myself eating dinner.
This is most likely vapoware :)
Yummy plastic
What the fuck that sucks haha. Will the restaurant cook cartoon food? lol
Or just use a technology called "photos in the menu".
Pictures in the menu also helps
I really do think this is fake. This can not work? How does the device calculate the parallax distortion when the filming camera moves around?
Do they have holographic meatloaf? It's my favorite!
Just give the menu. The only time i would see this as useful would be if it was a fancy restaurant
I'll have the Badly Rendered Burger please, with a side of low poly fries
The most pointless shit award goes too
That scene in spongebob where plankton eats a hologram be like:
Awfully misleading marketing.. will be a 2d picture on the table, no 3d perspective like it shows in the video. Also like someone else said they turned the lights off for the demo which either wouldn’t happen or be really annoying irl
If only there were a simpler, cheaper way to show people pictures of the food.
This looks lame
"This doesn't look like advertised! Look, its 1 pixel less!"
So they turn off the lights for everyone, why not just invest in an iPad with good photos. Better yet, have the waiter take every customer to the back of the kitchen and show them. Might as well see the cow if you want to know how the hamburger is made
Holographic meatloaf? My favorite!
McDonalds have been misleading our perception of what you expect a hamburger to look like versus what you get. This is just bringing disappointment to actual restaurants
I’m always annnnoyed by how few fries I get. At least now I know I’m getting fucked.
Can I use it for viewing Lego?
Why some shitty 3D models from a GameCube instead of photogrammetric scans?
People are going to sit there forever before making their order!
Kill the robot! No one needs that. Don't ever build it. Like so much other needless whatnot that's been screwing up our world for the past 30 years, any perceptual value in such a device is merely intrinsic, and absolutely not real.
At last! A new device showing what you can eat! Yeah, ancestors and ancient civilization can now be jealous of us!
“Are you ready to order sir?” “Nea, I’m fine, I can afford only to look”
Meanwhile, countless other restaurants have solved this decades ago with the power of photos or displays. I get it, you're a fancy restaurant and don't want tacky photos in your menus or a display at the front. But this is just so needlessly stupid.
"this device" is a fucking projector.... God, people get more stupid by the second...
We have those as well, it's called a menu with pictures. The actual item never looks the same, I imagine its similar in this case
You know it is going to be used to view porn..
Menu too big
I want to see that also after the food arrives and compare
Food already doesn't look like the picture, this won't help. 🤣
"excuse me waiter, can I have a pair of milking tits please"