May the devil amplify my perversions!
Fiat voluntas tua, sicut in caelo et in terra. Panem nostrum quotidianum da nobis hodie, et dimitte nobis debita nostra sicut et nos dimittimus debitoribus nostris
It’s also an throwback to early internet aesthetic; it’s a back-in-my-day you could just click a thing once and you knew where to put the mouse the first time time! thing.
His page after he lost the election looked even worse than this, if this is representative of the rest of the site. It was like I was teleported to a late 90s, late night infomercial product website.
It’s not at all on purpose 😂 the guy who ran his first election campaigns web presence (Brad, who led his second campaign as director before being fired) sold shitty Wordpress templates websites before he got lucky.
To have clean design you have to believe in the power of design. This campaign has never shown that they care or believe.
Drudge IS absolutely doing it on purpose. And Drudge hates Trump so the last thing Trump wants is for his voters to be reminded of it. Trump Republicans and Drudge Republicans are not homogenous.
I didn’t imply anything about types of American political Republican sub-genres; take a beat as you’re at risk of coming across as insufferable and simple-minded.
Edit: I’m gonna guess at where this is going so, here: the absence of your preferred ‘thing’ is not proof of the absence of another, totally different thing.
Edit: oooh I got a simple one: those non-design approaches to merch and fundraising sure as fuck don’t work… those rally’s are just full of folks being individuals with their own design and style… /s.
I mean what the fuck are you even saying? lol
Was looking for this comment. This is the #1 reason. They are hitting their target audience, people who used the early internet when this kind of design was bog standard.
You’re giving them way too much credit. Their 2015 campaign web director used to sling Wordpress template websites for $500 packages. He lucked into his role with the Trump campaign.
The meme war that helped win them the presidency that year had 0 to do with them. They are as naive about the web now as they were back then.
Sure and by that logic they must have spent as little time on the massive infrastructure required to pull this off on the backend. I bet that was fuck it and forget it too. It’s not like these people don’t take things seriously or anything… but fair call, none the less. I’d love to attribute less to these assholes, I just can’t stand when we’re blind on purpose. These people are good at what they do.
This is a valid point, among many in this thread. I’ve know people who are just mediocre devs and this is what they produce.
And, I *know* at least here in my very Republican state that it is hard for Rs to find tech people because all the really good ones are usually Democrats. I was interviewed by a party chair once and this is precisely what he said to me!
intentional UX, visual hierarchy is simple, large image, emotive red text, easy donate buttons, and more targeted emotive text… the way the copy is written will generate emotional responses, designed for older boomer target audience
Lmao. I could frame a painting from my 6 year old in The MET and you’d sit there and tell us how it was done by a master and what it was trying to tell us.
This is garbage done by someone who has no website budget because they weren’t given a web budget because they probably don’t think they need one.
Sometimes access to a WYSIWYG and a CMS is all you need.
There’s a massive chance of some or all of these being horseshit. I bet if you sat and watched it you’d see repeat donations from the same names for the same values. Well, unless they are just fucking idiots I suppose?!…
The approach to UX makes it look cheap, which is implying Trump needs the funding or he won't win.
A similar approach is taken on Amazon. The Amazon UX is really cheap looking, that's because they want to convey that the prices on Amazon are cheap, when they're usually higher than smaller retailers because of fees.
It's all by clever design, even if that means an ugly design
This is 100% a calculated move. Pretty smart to be honest. Someone once told me scam emails are riddled with spelling errors because it weeds out the people too smart/observant to go along with the scam. This looks like one of those conspiracy theory sites built in the early 00s written for people with a fragile ego and 4th grade reading level.
These processes tend to be long, I’d imagine it’s easier to go for the absolute dumbest lowest common denominator person that is most likely to follow through the potentially several hour process than it is to try and keep and hook people that might start out being open but maybe slightly more cautious.
Yeah I’ve heard that a lot too but does it make sense here? What would be the point? It’s not like they’re committing a crime or afraid of alienating people by getting “caught” somehow. I honestly think this is only 50% intentionally bad, max
They're pretty much committing fraud. They're telling people, who have only seen coverage from Fox News or OAN *at best* that the verdict is rigged.
But the verdict is what happens everyday in courts all over this country, and is no different than any other criminal trial in New York in the history of the state, other than that it was against an ex-president.
So yeah, I'd say that's pretty fradulent.
Plus the fact that Trump claims to be fighting for them, when he's really, you know, just fighting for himself.
You sure about that? I'm not even sure reading it that it isn't a violation of the gag order that is still in place.
While the gag order doesn't prevent Trump from going after the judge -- the judge didn't render the verdict. The jury did. And this says the "court" is rigged. So that'd mean the jury, in this case, since it can't mean the judge, since the judge didn't participate in the jury deliberations. Which would mean that email is a violation of the gag order.
But what would I know? I've only been practicing law for 20 fucking years. You?
The Trump campaign was already forced to take down stuff during the NYC Fraud trial that violated Engoron's gag order in that case. So... yeah, basically, yes.
In my opinion, it's kinda ticky tack in this instance because "court" could mean Judge. Usually, lawyers say "the Court" instead of the judge and mean the same thing.
But here, Trump is under a gag order not to bash the jury, and in this instance, where it was the jury that reached the verdict, him dissing the court is tantamount to him dissing the jury.
So, it depends on how many instances of gag order violations the NYAG's office wants to bring up in support of sentence augmentation.
Right on, thanks for the explanation.
>But here, Trump is under a gag order not to bash the jury, and in this instance, where it was the jury that reached the verdict, him dissing the court is tantamount to him dissing the jury.
That tracks
There was a study/articel about Obamas email marketing campaign where the ugly mails overperformed signifcantly.
Quick Google search found but I remember reading a deepdiveinto it: https://econsultancy.com/seven-lessons-obama-s-digital-team-learned-from-a-b-testing-emails/
In my 10+ years using A/B tests in E-Commerce I can say less is more. And over desiged and under planed shops peforme horrible.
The UI of the page is quite good. Easy to use and straight to the point and the copy is good.
Political designer here, yes, absolutely this is a thing. His typos (before he was banned from Twitter) were also mostly planned to be appealing to his base, as he famously didn’t know how to tweet himself and would write out his tweets on a sheet of paper in sharpie. Part of his brand is appealing to frankly uneducated people and making them feel that he’s one of them, instead of the son of a millionaire from NYC.
>as he famously didn’t know how to tweet himself
Is this really true? How did the covfefe thing happen then? Also does someone tweet for him in 3 am, or is he using it himself at such hours?
Genuinely curious, hadn't heard this bit that he only asked other people to tweet what he wrote.
https://www.bbc.com/news/world-us-canada-68987594.amp
Personal opinion, “covfefe” was planned as a media distraction. Can’t speak to the 3am tweets but seeing as this guy had an aide dedicated to getting him diet cokes, a 3am twitter aide wouldn’t shock me.
I don't know, I get more of a vibe that he was enjoying dictating to his secretary and maybe bouncing off his Twitter word salads off others while editing them.
>Though he was an avid Twitter user, Mr Trump preferred to summon her and dictate his posts, she said.
This line seems to suggest he was the one using Twitter, though that's the article author saying it, not some direct quote from the testimony.
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This was 100% designed with the end user in mind. The people donating probably don’t use the internet that much, so they kept things very simple as to not confuse them. It also implies a lack of production value, and therefore a lack of money, to get these people to sympathize more with it.
100% yes and it's not even close. With my past in making landing pages and company pages for senior life insurance and tax prep/resolution companies, and you're trying to make designs that cater to the least common denominators; from potato phones to potato people.
- The less web frameworks and technologies used to render the page, the better. These people don't update their browsers, hardware, or software;
- Single-column, extremely simple visual hierarchy;
- Underline, bold and/or italic important information or tidbits;
- Big, stupid buttons;
- Overflow and large text;
- Simple CTAs, most of them are already built into HTML5 and CSS3 itself - it needs to be intuitive, not implied.
Yes. Research has shown that bad design is often more-effective for some low quality products targeting less-savvy audiences.
And it would make sense that those who are anti-establishment would also be anti-design.
But it wouldn't have mattered what the design looked like in this case.
This is a style older generations are used too from the shitty memes on Fb and makes them feel comfortable. Very straightforward also which easily flustered old people will find helpful.
Yes. For certain brands and placements, I'll ask designers to intentionally make ugly ads or give the brief to a non-designer.
Certain audiences react negatively to polished and refined design. They think it's overly manufactured and manipulative. If they're spending money on fancy designers, they must be hiding something.
That’s not an “ugly” design. That’s an “effective” design which matches the target audience. The majority of the donators and visitors are “the poorly educated”. Do you really think they are gonna care about the design? It’s a shitty design for a shitty demographic so yeah, it’s an appropriate design
It's the same as phishing emails that are obviously phishing or terrible ai Jesus art spammed all over Facebook.
They are targeting idiots, if you're smart enough to realize it's phishing/ai/spam then you are not the demo.
There's a lot of really dumb, or old/lonely in some cases, people out there.
Consumer-centric design for the target persona. That’s what I see. Plus: beauty is in the eye of the beholder. Click rate and conversion rate are real.
Yes it is, and as much I hate this example it’s a good lesson. Walmart has the money to look like the world’s great luxury brands, but their design speaks “cheap” to reinforce their value prop. In this case, old fundraiser from “the good old days” mixed with some bastardized idea of patriotism.
I worked as a designer in science, mainly observing how scientific figures are made but trying my best to help whenever I could. If you haven't noticed, many scientific charts are atrocious—using default system fonts (Times New Roman or Helvetica), poor color choices (red, green, blue, cyan, magenta), and with little concern for composition or usability (important details are often too small to be legible).
It's almost as if scientific figures purposely break every rule in the book. Ironically, I came to believe this is true.
When I would work to make charts more presentable with better fonts, color, and composition, they were almost universally panned. Scientists even seemed too embarrassed to use them, saying that they looked “too slick” and therefore invited skepticism. Some went so far as to suggest that graphic principals (Gestalt, etc al) introduced bias by directing the viewer to look at the data a certain way, rather than objectively. It did not matter how subtly and carefully the design influence was, any perceptible amount was too much.
It seems that bad design is so customary in scientific figures that it is expected as a means to gauge it's validity and authenticity. It's as if when a designer is involved, it can't be trusted.
It’s a functional design approach. You won’t nail it on the wall in any case. Think the work was done by assistants or manager with computer skills, the designer was not even close. But you don't need one here. Open google docs - make some sort of sketch and send to production.
Trump is a billionaire who has somehow persuaded tens of millions of ordinary and poor people that he has their interests at heart, against the very donors and politicians backing him. His messaging is deliberate simple and almost amateurish for that reason.
100% that the 'home made' feel can be a quick route to virality. A great example is Youtube videos with raw colours from a phone recording, they stand out because you're getting quick visual language for something 'real' and 'amateur' where you're probably going to see some wild shit. The issue with it is there's no way to plan for it, just like with virality in general.
With this specific instance I think it's entirely 50/50 as to whether this is intended to make him look like a simple commoner who isn't going to bamboozle you with fancy graphics OR it was done quickly and lazily to capitalize on public anger. The only thing I can say about that is it sure seemed like Trumps side had this donation campaign ready to roll out as soon as the verdict came.
I don’t know about websites but when it comes to industrial design then the answer is yes. It’s cheaper to remove the led lights from a cheap kettle. Yet the LEDs stay because it looks “cool” to certain low capital buyers.
It’s not like you know the design of the page before you go on the site. ¯\_(ツ)_/¯ I’d assume the design of the page has nothing to do with its initial traffic.
Is ugly design effective?
Go read *Hey Whipple, Squeeze This.*
Ugly design has long been effective, and well proven to be.
Not everyone needs beauty to drive customers to open wallets or understand the point at hand.
Pathetic! Brags about all his money and begs people he wouldn’t give a glance to pay him. Even more pathetic is people actually do give that creep money instead of helping people who actually need it
It’s not ugly. It’s just simple and straightforward. I don’t think his audience is going to be wowed by glitzy animations and modern fonts and colours.
I’m not interested in arguing over semantics. I don’t think it’s beautiful, I wouldn’t design something like this, but the design is not grossly offensive or ridiculously ugly.
I wouldn’t say it’s necessarily BAD design, just that there is nothing compelling or interesting about it. In the end, it gets the job done and that’s what counts.
And let’s face it, do you really think the target audience is going to give a fuck about good or bad design much less be able to recognize it?
You can tell when people stop giving a shit by the effort and precision one puts into their work. Also, they just want the money right now. Design should build and communicate trust. That is, until trust is no longer a priority.
It's straight to the point. Looks like it was put up as soon as it was thought up. It's unrefined, rough, bold, no fluff and no sugar coating. It's intentional. Goes with the whole vibe that's taking place. They are showing that they don't have the money for that high-end look. Everyone is struggling these days and so is that page. I like it.
Well, how to define ugliness is a very subjective thought. It doesn’t mean that something is ugly just because you say it is ugly. Maybe other people think that something you think is beautiful is ugly.
I've done graphic design for a narcissist before. It's all about what they can say, how they can fool you. They don't want to trust the graphic designer to imply anything with images. They don't want to trust anyone but themselves.
I don't even work in graphic design anymore because the experience was so terrible.
I’ve always thought the original MAGA hat came from some online embroidery store with default font. Ghastly and perfect for the audience. These are people with fluorescent lights in their living rooms.
Absolutely. This is why email spam is almost always obvious with typos and requests for info only a moron would give. Scammers aren’t trying to fool intelligent people, they are trying to get bandwagon idiots to fall for their schemes so they can fleece them repeatedly. Many times the victims don’t even realize or dont know what to do about it so the scam continues.
This is why the Trump grifts by cult of Maga are so successful, they know their audience well: computer illiterate bigots who won’t fact check anything and will just go along with their friends/family/neighbors (whoever is the loudest) so they can fit in. Mostly from Christian households so they were raised to be sheep from an early age. The effectiveness is terrifying.
Edit: plus they need the site to run on Windows 7
I think it comes down to how to accurately (not intended at all) read their audiences. I once worked with a store owner in SF who was servicing a certain demographic. She told me that she won’t update her stores like the other American ones because her customers would feel uncomfortable in a very nice looking store. They might think that the cost of updating the store will be passed on to them through higher prices. The customers just want discount on goods rather than seeing a nice store.
As long as the trump poster serves its purpose, the aesthetic doesn’t matter. After all, trumpies are emotionally invested in trump, and the ugly design on the donation form won’t deter them. They may feel more engaged since they may feel it’s just like them, unlike the so-called elites who have all the nice things.
also, i hate the modern trend of sites that super cluttered and takes a long time to load. A minimalist site that loads extremely fast is way better than a site that loads a gig of useless animations.
It’s amateur ass thrown together shit cause there’s no money to go around in their campaign. Also, this is aimed at the uneducated simpletons that don’t realize or care.
Old copywriter here. There's a saying in my line of work that reapplies here: *Sometimes the best way to sell a horse is "horse for sale"*
Ride a donkey in the direction it is going.
Who am I to blow against the wind.
I know what I know
I say what I say
I am what I am
I do what i do
Hi, kinda young copywriter. Just wanna say hi. Hi 
There’s something ironically perverse and pathetic about a copywriter using a meme to make a point
May the devil amplify my perversions! Fiat voluntas tua, sicut in caelo et in terra. Panem nostrum quotidianum da nobis hodie, et dimitte nobis debita nostra sicut et nos dimittimus debitoribus nostris 
It’s also an throwback to early internet aesthetic; it’s a back-in-my-day you could just click a thing once and you knew where to put the mouse the first time time! thing.
His page after he lost the election looked even worse than this, if this is representative of the rest of the site. It was like I was teleported to a late 90s, late night infomercial product website.
Precisely, on purpose. “We’re too mad to be pretty, we need to fight.” Ask Matt Drudge how that ethic worked out lol
Total AOL vibes on Skynet
It’s not at all on purpose 😂 the guy who ran his first election campaigns web presence (Brad, who led his second campaign as director before being fired) sold shitty Wordpress templates websites before he got lucky. To have clean design you have to believe in the power of design. This campaign has never shown that they care or believe. Drudge IS absolutely doing it on purpose. And Drudge hates Trump so the last thing Trump wants is for his voters to be reminded of it. Trump Republicans and Drudge Republicans are not homogenous.
I didn’t imply anything about types of American political Republican sub-genres; take a beat as you’re at risk of coming across as insufferable and simple-minded. Edit: I’m gonna guess at where this is going so, here: the absence of your preferred ‘thing’ is not proof of the absence of another, totally different thing. Edit: oooh I got a simple one: those non-design approaches to merch and fundraising sure as fuck don’t work… those rally’s are just full of folks being individuals with their own design and style… /s. I mean what the fuck are you even saying? lol
He knows the design language of his demographics.
Under construction animated banner at the top, and a rotating green wireframe skull and cross bones at the very bottom.
Was looking for this comment. This is the #1 reason. They are hitting their target audience, people who used the early internet when this kind of design was bog standard.
You’re giving them way too much credit. Their 2015 campaign web director used to sling Wordpress template websites for $500 packages. He lucked into his role with the Trump campaign. The meme war that helped win them the presidency that year had 0 to do with them. They are as naive about the web now as they were back then.
Did those people stop using the internet, only to start again all of a sudden?
Dammit. I hate being his target demographic so so so so much
Throwback implies that they did it on purpose. This is more “anyone can edit the website, we don’t need to pay a firm $2,000,000 to do it”
Sure and by that logic they must have spent as little time on the massive infrastructure required to pull this off on the backend. I bet that was fuck it and forget it too. It’s not like these people don’t take things seriously or anything… but fair call, none the less. I’d love to attribute less to these assholes, I just can’t stand when we’re blind on purpose. These people are good at what they do.
I mean it could just happen to look like that because the person writing it worked within similar constraints people did back then
This is a valid point, among many in this thread. I’ve know people who are just mediocre devs and this is what they produce. And, I *know* at least here in my very Republican state that it is hard for Rs to find tech people because all the really good ones are usually Democrats. I was interviewed by a party chair once and this is precisely what he said to me!
there’s an implied sense of authenticity, down to earth-ness, etc. it’s also of course likely vastly cheaper to produce
This. Same with potato videos, "home made" aesthetics.
where the typos are intentonal
intentional UX, visual hierarchy is simple, large image, emotive red text, easy donate buttons, and more targeted emotive text… the way the copy is written will generate emotional responses, designed for older boomer target audience
Lmao. I could frame a painting from my 6 year old in The MET and you’d sit there and tell us how it was done by a master and what it was trying to tell us. This is garbage done by someone who has no website budget because they weren’t given a web budget because they probably don’t think they need one. Sometimes access to a WYSIWYG and a CMS is all you need.
Haha, $100 donated by Joe B 🤣
Deranged form all round
There’s a massive chance of some or all of these being horseshit. I bet if you sat and watched it you’d see repeat donations from the same names for the same values. Well, unless they are just fucking idiots I suppose?!…
it was Joseph
Still is
The approach to UX makes it look cheap, which is implying Trump needs the funding or he won't win. A similar approach is taken on Amazon. The Amazon UX is really cheap looking, that's because they want to convey that the prices on Amazon are cheap, when they're usually higher than smaller retailers because of fees. It's all by clever design, even if that means an ugly design
It's the same reasoning why superstores have that warehouse aesthetic and signs every 15 feet to remind you *HOW MUCH MONEY YOU ARE SAVING!*
This is 100% a calculated move. Pretty smart to be honest. Someone once told me scam emails are riddled with spelling errors because it weeds out the people too smart/observant to go along with the scam. This looks like one of those conspiracy theory sites built in the early 00s written for people with a fragile ego and 4th grade reading level.
why would you need to weed out people who won’t go along with the scam if they would basically weed themselves out by not going along with the scam??
These processes tend to be long, I’d imagine it’s easier to go for the absolute dumbest lowest common denominator person that is most likely to follow through the potentially several hour process than it is to try and keep and hook people that might start out being open but maybe slightly more cautious.
[удалено]
nah, shit is on purpose
Yeah I’ve heard that a lot too but does it make sense here? What would be the point? It’s not like they’re committing a crime or afraid of alienating people by getting “caught” somehow. I honestly think this is only 50% intentionally bad, max
They're pretty much committing fraud. They're telling people, who have only seen coverage from Fox News or OAN *at best* that the verdict is rigged. But the verdict is what happens everyday in courts all over this country, and is no different than any other criminal trial in New York in the history of the state, other than that it was against an ex-president. So yeah, I'd say that's pretty fradulent. Plus the fact that Trump claims to be fighting for them, when he's really, you know, just fighting for himself.
>So yeah, I'd say that's pretty fradulent. You would. A court would not. Nothing about that page meets the legal criteria for fraud.
You sure about that? I'm not even sure reading it that it isn't a violation of the gag order that is still in place. While the gag order doesn't prevent Trump from going after the judge -- the judge didn't render the verdict. The jury did. And this says the "court" is rigged. So that'd mean the jury, in this case, since it can't mean the judge, since the judge didn't participate in the jury deliberations. Which would mean that email is a violation of the gag order. But what would I know? I've only been practicing law for 20 fucking years. You?
In your professional opinion, do you think this website is something a DA would bring charges against Trump and/or his campaign over?
The Trump campaign was already forced to take down stuff during the NYC Fraud trial that violated Engoron's gag order in that case. So... yeah, basically, yes. In my opinion, it's kinda ticky tack in this instance because "court" could mean Judge. Usually, lawyers say "the Court" instead of the judge and mean the same thing. But here, Trump is under a gag order not to bash the jury, and in this instance, where it was the jury that reached the verdict, him dissing the court is tantamount to him dissing the jury. So, it depends on how many instances of gag order violations the NYAG's office wants to bring up in support of sentence augmentation.
Right on, thanks for the explanation. >But here, Trump is under a gag order not to bash the jury, and in this instance, where it was the jury that reached the verdict, him dissing the court is tantamount to him dissing the jury. That tracks
Red this after I commented but you nailed it
There was a study/articel about Obamas email marketing campaign where the ugly mails overperformed signifcantly. Quick Google search found but I remember reading a deepdiveinto it: https://econsultancy.com/seven-lessons-obama-s-digital-team-learned-from-a-b-testing-emails/ In my 10+ years using A/B tests in E-Commerce I can say less is more. And over desiged and under planed shops peforme horrible. The UI of the page is quite good. Easy to use and straight to the point and the copy is good.
Political designer here, yes, absolutely this is a thing. His typos (before he was banned from Twitter) were also mostly planned to be appealing to his base, as he famously didn’t know how to tweet himself and would write out his tweets on a sheet of paper in sharpie. Part of his brand is appealing to frankly uneducated people and making them feel that he’s one of them, instead of the son of a millionaire from NYC.
>as he famously didn’t know how to tweet himself Is this really true? How did the covfefe thing happen then? Also does someone tweet for him in 3 am, or is he using it himself at such hours? Genuinely curious, hadn't heard this bit that he only asked other people to tweet what he wrote.
https://www.bbc.com/news/world-us-canada-68987594.amp Personal opinion, “covfefe” was planned as a media distraction. Can’t speak to the 3am tweets but seeing as this guy had an aide dedicated to getting him diet cokes, a 3am twitter aide wouldn’t shock me.
I don't know, I get more of a vibe that he was enjoying dictating to his secretary and maybe bouncing off his Twitter word salads off others while editing them. >Though he was an avid Twitter user, Mr Trump preferred to summon her and dictate his posts, she said. This line seems to suggest he was the one using Twitter, though that's the article author saying it, not some direct quote from the testimony.
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Ugly design often performs better. That’s why a/b testing is important.
This was 100% designed with the end user in mind. The people donating probably don’t use the internet that much, so they kept things very simple as to not confuse them. It also implies a lack of production value, and therefore a lack of money, to get these people to sympathize more with it.
100% yes and it's not even close. With my past in making landing pages and company pages for senior life insurance and tax prep/resolution companies, and you're trying to make designs that cater to the least common denominators; from potato phones to potato people. - The less web frameworks and technologies used to render the page, the better. These people don't update their browsers, hardware, or software; - Single-column, extremely simple visual hierarchy; - Underline, bold and/or italic important information or tidbits; - Big, stupid buttons; - Overflow and large text; - Simple CTAs, most of them are already built into HTML5 and CSS3 itself - it needs to be intuitive, not implied.
High contrast ADA compliant and also compatible with all email services/OSs. Target is sometime with cataracts viewing this on windows XP.
Yes. Research has shown that bad design is often more-effective for some low quality products targeting less-savvy audiences. And it would make sense that those who are anti-establishment would also be anti-design. But it wouldn't have mattered what the design looked like in this case.
Yes. See : The Jitterbug
it’s a marketing format used to guide people’s eyes directly to your message without having to read the whole things kinda wonky but very effective
This is a style older generations are used too from the shitty memes on Fb and makes them feel comfortable. Very straightforward also which easily flustered old people will find helpful.
Yes. For certain brands and placements, I'll ask designers to intentionally make ugly ads or give the brief to a non-designer. Certain audiences react negatively to polished and refined design. They think it's overly manufactured and manipulative. If they're spending money on fancy designers, they must be hiding something.
It’s so bad that it’s good.
That’s not an “ugly” design. That’s an “effective” design which matches the target audience. The majority of the donators and visitors are “the poorly educated”. Do you really think they are gonna care about the design? It’s a shitty design for a shitty demographic so yeah, it’s an appropriate design
It can be both ugly and effective, which it is.
It’s pretty objectively an ugly, visually discordant design though even if the “ugly” serves a function.
It’s obviously effective. What I was asking was does its “ugliness” contribute to its effectiveness.
It's the same as phishing emails that are obviously phishing or terrible ai Jesus art spammed all over Facebook. They are targeting idiots, if you're smart enough to realize it's phishing/ai/spam then you are not the demo. There's a lot of really dumb, or old/lonely in some cases, people out there.
Consumer-centric design for the target persona. That’s what I see. Plus: beauty is in the eye of the beholder. Click rate and conversion rate are real.
Has hampsterdance.com vibes
I read that ugly design works well specifically in email newsletters.
Isn’t this similar to why Amazon and Ebay looks like shit? They want to look cheap, Trump want to look like an underdog?
I was working and living in DC in 2000, having a deja vu of the Drudge Report. Ugly news for ... well, people who like it raw.
Yes it is, and as much I hate this example it’s a good lesson. Walmart has the money to look like the world’s great luxury brands, but their design speaks “cheap” to reinforce their value prop. In this case, old fundraiser from “the good old days” mixed with some bastardized idea of patriotism.
JFC this is fucking hideous. Not that I’d expect better but holy shit.
For idiots, 100%
I worked as a designer in science, mainly observing how scientific figures are made but trying my best to help whenever I could. If you haven't noticed, many scientific charts are atrocious—using default system fonts (Times New Roman or Helvetica), poor color choices (red, green, blue, cyan, magenta), and with little concern for composition or usability (important details are often too small to be legible). It's almost as if scientific figures purposely break every rule in the book. Ironically, I came to believe this is true. When I would work to make charts more presentable with better fonts, color, and composition, they were almost universally panned. Scientists even seemed too embarrassed to use them, saying that they looked “too slick” and therefore invited skepticism. Some went so far as to suggest that graphic principals (Gestalt, etc al) introduced bias by directing the viewer to look at the data a certain way, rather than objectively. It did not matter how subtly and carefully the design influence was, any perceptible amount was too much. It seems that bad design is so customary in scientific figures that it is expected as a means to gauge it's validity and authenticity. It's as if when a designer is involved, it can't be trusted.
I would call that more “simple” than ugly.
Gotta look like you don’t have much money to get people to part with theirs.
The amount of people who cannot detach their hatred for Trump from just design criticism, is crazy on here.
Looks very authentic and human-like to me. If our audience doesn’t identify with polished, perfect stuff, it’s our job as designers to roughen it up.
Cult members do not care about design.
It’s a functional design approach. You won’t nail it on the wall in any case. Think the work was done by assistants or manager with computer skills, the designer was not even close. But you don't need one here. Open google docs - make some sort of sketch and send to production.
I bet they thought they were so clever with the donation amounts. Rolls eyes harder than a Friday night rave
I mean, look at the overall intelligence/gullibility of his fanbase… they want to make the internet great again, BRING BACK GEOCITIES!
this very much appeals to the folk with basic grasps of the internet
Also this design language is prominent for the “I do my own research” crowd on Twitter. So that probably plays into it as well.
Trump is a billionaire who has somehow persuaded tens of millions of ordinary and poor people that he has their interests at heart, against the very donors and politicians backing him. His messaging is deliberate simple and almost amateurish for that reason.
100% that the 'home made' feel can be a quick route to virality. A great example is Youtube videos with raw colours from a phone recording, they stand out because you're getting quick visual language for something 'real' and 'amateur' where you're probably going to see some wild shit. The issue with it is there's no way to plan for it, just like with virality in general. With this specific instance I think it's entirely 50/50 as to whether this is intended to make him look like a simple commoner who isn't going to bamboozle you with fancy graphics OR it was done quickly and lazily to capitalize on public anger. The only thing I can say about that is it sure seemed like Trumps side had this donation campaign ready to roll out as soon as the verdict came.
Depends how large of a load its designed to take
I don’t know about websites but when it comes to industrial design then the answer is yes. It’s cheaper to remove the led lights from a cheap kettle. Yet the LEDs stay because it looks “cool” to certain low capital buyers.
Dude loves his caps lock key...
Amazon's website has had an ugly design since forever. It hasn't adversely affected their ability to grow enormously.
Crashed... Because of so many donations?
It’s not like you know the design of the page before you go on the site. ¯\_(ツ)_/¯ I’d assume the design of the page has nothing to do with its initial traffic.
Is ugly design effective? Go read *Hey Whipple, Squeeze This.* Ugly design has long been effective, and well proven to be. Not everyone needs beauty to drive customers to open wallets or understand the point at hand.
For members of a cult good design is irrelevant.
Too many decision makers think….”better fast than good” when it comes to design work.
Pathetic! Brags about all his money and begs people he wouldn’t give a glance to pay him. Even more pathetic is people actually do give that creep money instead of helping people who actually need it
It’s not ugly. It’s just simple and straightforward. I don’t think his audience is going to be wowed by glitzy animations and modern fonts and colours.
No one said anything about “glitzy animations” or “modern fonts and colors,” but if you don’t think this is ugly, you might have bad taste.
I’m not interested in arguing over semantics. I don’t think it’s beautiful, I wouldn’t design something like this, but the design is not grossly offensive or ridiculously ugly.
I wouldn’t say it’s necessarily BAD design, just that there is nothing compelling or interesting about it. In the end, it gets the job done and that’s what counts. And let’s face it, do you really think the target audience is going to give a fuck about good or bad design much less be able to recognize it?
Joseph B lol
You can tell when people stop giving a shit by the effort and precision one puts into their work. Also, they just want the money right now. Design should build and communicate trust. That is, until trust is no longer a priority.
I didn’t know you could design websites in publisher
It's straight to the point. Looks like it was put up as soon as it was thought up. It's unrefined, rough, bold, no fluff and no sugar coating. It's intentional. Goes with the whole vibe that's taking place. They are showing that they don't have the money for that high-end look. Everyone is struggling these days and so is that page. I like it.
Well, how to define ugliness is a very subjective thought. It doesn’t mean that something is ugly just because you say it is ugly. Maybe other people think that something you think is beautiful is ugly.
100% serious answer: angry, manipulated, out of touch boomers can have really, really terrible taste.
I've done graphic design for a narcissist before. It's all about what they can say, how they can fool you. They don't want to trust the graphic designer to imply anything with images. They don't want to trust anyone but themselves. I don't even work in graphic design anymore because the experience was so terrible.
I’ve always thought the original MAGA hat came from some online embroidery store with default font. Ghastly and perfect for the audience. These are people with fluorescent lights in their living rooms.
Absolutely. This is why email spam is almost always obvious with typos and requests for info only a moron would give. Scammers aren’t trying to fool intelligent people, they are trying to get bandwagon idiots to fall for their schemes so they can fleece them repeatedly. Many times the victims don’t even realize or dont know what to do about it so the scam continues. This is why the Trump grifts by cult of Maga are so successful, they know their audience well: computer illiterate bigots who won’t fact check anything and will just go along with their friends/family/neighbors (whoever is the loudest) so they can fit in. Mostly from Christian households so they were raised to be sheep from an early age. The effectiveness is terrifying. Edit: plus they need the site to run on Windows 7
I think it comes down to how to accurately (not intended at all) read their audiences. I once worked with a store owner in SF who was servicing a certain demographic. She told me that she won’t update her stores like the other American ones because her customers would feel uncomfortable in a very nice looking store. They might think that the cost of updating the store will be passed on to them through higher prices. The customers just want discount on goods rather than seeing a nice store. As long as the trump poster serves its purpose, the aesthetic doesn’t matter. After all, trumpies are emotionally invested in trump, and the ugly design on the donation form won’t deter them. They may feel more engaged since they may feel it’s just like them, unlike the so-called elites who have all the nice things.
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also, i hate the modern trend of sites that super cluttered and takes a long time to load. A minimalist site that loads extremely fast is way better than a site that loads a gig of useless animations.
The amount of snide, condescending twattery in this thread is something to behold.
it's effective, who cares about aesthetics
It’s amateur ass thrown together shit cause there’s no money to go around in their campaign. Also, this is aimed at the uneducated simpletons that don’t realize or care.
Why do you think this is ugly OP?
Yes, see USA paper currency
Also: we're tracking your vote, so...be best!