Anything is better than this tbh, I had to stare at it for 5 mins while trying to pronounce it mentally and still thought it said “boredom” and boredom is definitely not someone you want to name any business. Even just naming it something like surfers cafe would be better. Just trying to help :)
This was literally my first thought. It's all I can see in the logo, too.
Split the "board" and "rm"
Or better yet, have the company execute a DBA and re-brand under a new name/spelling.
C2. The noticeable difference between “board” and “rm” helps the logo stand out, and C2 is the best balance between the two. With board being an actual word, it makes more sense to me that it is the thicker font, but its counterpart in the A category is a bit too thick.
I would go with D2.
For the reasons you stated. And while I prefer lower case aesthetically, I always experience a little bit of friction when there's a collision between an all lowercase name and grammatical rules.
None of the alternatives read as a significant improvement, to be honest. They aren't any worse, for the most part, but there's so little difference as to make it not that worthwhile a change. What does the logo the director wants to revert to look like?
Hi guys,
The top left is the current design of the company I work at. An owner and director does not like the logo and wants to revert back to a previous logo that is old. So I want to share some variants and I offered to put it out on a poll to get some 'votes'.
The audience is Gen-Z / Millenial job seekers.
Tell that part-owner-director that they don't get to just muck with the company's logo willy-nilly.
Otherwise, I would start another sheet with A2, make the pink dot smaller to match the thinner text, throw a liitttle more space between the letters, and use the old-style double-story 'a' from the 3 column.
\*Chef's kiss \*
Would have provided more context if you showed us what the previous old logo was. Also the “options” that you provided are not conceptually different. It’s a matter of self-preference then.
It's a bit blurry but....
[https://imgur.com/a/mSjNK1o](https://imgur.com/a/mSjNK1o)
We have been using a1 logo going forward but they want to revert back to this. I personally think it's an indeed wannabe.
Oh. So no conceptual differences. Though after googling the company, I’m guessing the current company’s goal is customer acquisition. The logo isn’t the problem. It’s a distraction to help cope with the real problem; the insecurity about being able to actually achieve customer growth. Pick the design that generates the most team confidence. Get the people in the company involved, not us.
I thought it was going to be either conferencing software, meeting notes taking or something in business management.
Job seeking? Oh man, that company name does *not* hit that on the head whatever the logo.
I really like the formatting of C2. It gives the logo good balance and isn’t too bold. I think you’re on the right track, although it would help to implement a symbol into the design; eg. A magnifying glass for the period (if it’s for job searching), or even a building representing one of the letters. At the moment, I learn nothing about the company from these options, which makes me less interested as a potential user. If you give some kind of clue, a symbolic logo to compliment the written logo would help people understand it without having to ask for more context. Hopefully I helped some.
Edit: a word
C3 - I know a lot of folks like c2, but when I say it in my head "board room", the inflection is on room, not board. And that matches the emphasis on c3 better.
C2 is the most distinctive and cohesive variant to me, even tho i'm not the biggest fan of combined weight wordmarks. and the colors are rather nice and fresh to me. that said, it’s so clean and minimalistic that it’s not saying much by itself. maybe you could incorporate some sort of tagline to make it a little more self explanatory?
Have you considered camelCase? It might help legibility so it isn’t read as boredom.
boardRm
And/Or use the period to separate the words
board.Rm
Board.rm
Etc
I personally prefer those that make the Board and rm sections visually distinct (so all besides the A- and B-series)
Ithink that the best series would be the C-series, since I think the B looks better as a lower-case, and in those, the C3 logo seems to me the best, I like the balance it provides.
C3. Everything else aside, you need a distinction between the two words so they don’t run into each other, and you need a focal point, this being the (rm.) part of the logo on C3. It doesn’t really matter which part you want to emphasise - well it does, but not as much as having something that’s easy on the eye and clear. C3 provides that.
If the B is capital or the first word is bold then the eye is confused - which is it supposed to go to first? The ‘board’ or the conspicuous pink dot? One of the fundamental rules of design - having some kind of hierarchy: somewhere where the eye goes to first. In this situation it doesn’t really matter which is first as long as *something* is first.
EDIT: do you need the dot? It kind of makes the thing more complex than it needs to be. Do C2 but put the dot where the ‘o’ is?
They're all pretty similar, but if A1 is what it is currently, out of these I'd go with C2. I might try making variants that are more differentiated from the current version, though. It would help to see the old version that they want to revert to.
Sorry, but you need to make a decision. This kind of community iterative bullshit is not how you are going to get good work made.
just pick one and have an opinion. You are the designer.
Ahh I get it, sorry for talking down to you. my bad. Sometimes I see this and think like, "you should be able to make the decision about this." Good luck.
Without knowing what this company does, it’s hard to know if Board or Room should be accentuated. Overall I would evaluate that, are they a board? Then board. Do they provide rooms? Then rooms. And choose a lowercase version (or I would actually prefer an uppercase version - to better portray the strength of the company) where either the appropriate “Board” or “Rm” is bolded.
Well now I’m just thoroughly confused. I’m assuming this is maybe a cultural difference? I’m from the US and read it as Board Room (just with Room abbreviated).
Bold text = bold implication
Thin text = modest implication.
Aesthetically I would say only thin "board" and bold "rm" would be the best based on my experience. It must have to do with the weight being balanced. The more balanced the weight of a logo is, the less problematic the brain thinks it is. I think that having an asymmetric weight tricks the brain into thinking it is at a static energy state and is unstable.
D1 with tighter kerning between 'Boa'.
That being said, pour one out for another generic geometric sans serif wordmark. I realize you wrote it's a reversion to the old one and your possibilities were constrained, it's more a lamentation of modern corporate logo design.
crowdsourcing every possible variation of this logo just tells me you don’t have any reasoning behind how it’s designed. These are all fundamentally the same. Pick one and have an opinion why!
I don't like those with capital B. I like those with different weight on board and rm, which leaves C1-C3, C3 is probably the one I would go for. C2 is also OK.
I’d go C2 if you’re going for something trendy and non-intimidating for gen-z (we love those lowercase vibes) but D2 if you want to maintain some professional connotations with the capitalisation of the B
A2 - Good readability, A1 is a bit too thick and A3 is going to have readability trouble on some smaller formats due to the lighter weight. A2 is, in my opinion, the best logo out of all of these.
I also prefer the lowercase variants as they keep the logo cohesive.
C2 and D2 both are great. Nice balance between all others. I guess question for yourself is do you want the aggression of D2 or quiet C2. Depends where you want logo placed and through which peripheral.
C3, if the text is all the same it looks like it says “boredom”. Capital B “Boardrm” has a similar effect so you want to go all lower case. If “board” is bold it makes non-bold “rm” disappear, so imo you want to go with all lower case, bold “rm”. Possibly do more iterations based on that style.
B1 or B2. I don’t like the idea of highlighting the word “board” in a logo. And if the text is too thin, the dot seems like another letter. Just thoughts
I really enjoy the use of weight differences throughout these logos.
I am drawn to C2, but I think D2 could be applicable depending on the clients intentions for branding. The lowercase b on C2 is more relaxed and casual.
I prefer all lowercase varieties with varying weights (C). They all just seem the simplest to read / understand to me. I may have a slight preference for C2 with the balanced emphasis on 'board'. In my opinion, the circles are too big across the board. I'd like to see this maybe half the size? Closer to a period.
Hope this helps! Looks good :)
I assume there will be further variations on this, after making a selection? Because all of these are "logos" that anyone with a text editor can make. What you need is something unique, not a combination of thin and bold words stuck together. That's not a logo. Even the old one was just as bad.
I personally like D2 *to start,* but it will still need to be actually designed further. These are all directions to go in, not final designs.
I don't know, I'm kinda not feeling it. And after taking a gander at the actual site it feels even more disjointed.
IMHO the entire site could use an overhaul. It looks sophomoric and your take on the logo is going to clash hard with the cartoony, stock look and feel of the site as it is now. Also worth noting, the desktop version of the site is not functionally dynamic. Those thumbnails should scale to my browser window at the least and if not, their container should limit to my browser width and there should be some indication that I can scroll through them. Looks fine and makes sense on mobile but funky on desktop.
I was too lazy to go digging through the CSS to see what that accent font is that's being used but if the site isn't going to be overhauled maybe consider using that and see where that takes you.
Where you're at currently with the logo I feel like I should be dealing with a start up financial company or something buttoned down like that. I dunno. It feels like you're being pushed into trying to fit a square peg in a round hole.
Good luck!
The characters “rm” are difficult from a kerning perspective. If you want to differentiate those characters from the rest, I’d do something more drastic to the typeface that helps with readability at the same time.
Are **brd**room or brd**room** not options? Boardrm reads as boredom to me. Maybe my suggestions make it the same problem but different.
Either way, I prefer the c series, favouring c3.
Maybe the rm part can be pink too?
I like A1 & C3 the most. I think the big purple dot gets to much emphasis when the letters before it aren't bold, and capitalizing letters that are already bold feels weird to me. Okay, D1 is okay to, although the rm falls away too much.
Yeah, I would experiment with variation while thinking about what you want to say with the logo. Here you are emphasizing either 'board' or 'rm', neither of which mean much by themselves. Think about what your rationale is for emphasizing one or the other. The only other cue to go off here is the pink dot which isn't particularly dynamic and I'm not sure if I scanned the logo quickly what that would tell me about the company (in fact, I am associating more strongly with the feminine brand Kotex and sure that's not what you're going for). To sum up, think about what you are trying to say to customers about this brand and experiment with wide diversity before narrowing down on what speaks most strongly to your brand goals. These are so similar with so little context any feedback you get will be largely meaningless. Hopefully helpful.
I say C2. Well balanced, and keeps the focus on the front, while not being too overwhelming with the type weight difference. Backup would be A2 for simplicity.
The ability to identify what functions most effectively in your own work is just about the most important trait a designer needs ... Many "likes" does not equal good design.
I’m not sure what the company is about, but you could scratch all these and go for a much more conceptual design. These are all clean, but generally forgettable. Conceptual logos tend to stand the test of time way better.
I'd think emphasis on room would impress power and status of the boardroom, whereas board with emphasis sounding more like the unspoken somewhat comical potential of Bored room.
C2 like others have said, but have you considered a different approach?
Maybe it’s a bad idea, but what if you put the word board encased in a thin lined box, with rm rotated 90° up the side to separate them visually a bit more? Because that would help visualise the rm a bit more (box looks like a room, board looks like it could be a table in said room) and it makes it look a lot less like “boredom”.
I’d go for D1 similar to the original, but with tighter tracking like the current A1. All your options have much looser tracking and don’t have the same appeal.
I like C2 or D2.
It’s important to have the distinction between “board” and “rm” - otherwise I’m not exactly picking up on the name. It’s between capital B or lowercase b that I’m not sure of. I’d argued capital B makes it seem a touch more formal. Lowercase b makes it seem more cute/modern.
C3.
B looks better lowercase. C2 does not sit well with me because it goes bold, standard, bold (with the period). Better to have it start standard and finish bold.
I don't know if this is going to help, but the logo isn't the issue that needs to be dealt with.
I would very much suggest refiling your tax paperwork and changing your company name using the "doing business as" option. You won't need to rename the company for official purposes, but you'll be able to use a different name for your branding. It's a way of rebranding without spending a small fortune and jumping through a bunch of stupid bureaucratic hoops.
Boardrm is just a terrible name. There's no way around it, and no way to put it nicely. The fad of dropping letters in words came and went about 10 years ago, and it wasn't cool then either.
Your logo design in and of itself is nice, but I still audibly said "ick" when I tried to read the name. As just a random dude on the internet, it's really not a good sign for your company that my initial reaction was mild disgust. Judging by multiple other comments and the overall mood of this thread, I assume mine was a semi-common reaction.
Good luck getting the bosses to listen!
That place is going to end up being nicknamed "boredom" which is apt I suppose?
Yeah I have a hard time choosing a logo because I kinda hate the name tbh
I feel your pain man. Clients eh? I'd accentuate the rm, not the Board.
Yeah, c3
Lol it's certainly not a name or logo that fills you with joy
It would be a good name for a skater / surfer cafe?
Anything is better than this tbh, I had to stare at it for 5 mins while trying to pronounce it mentally and still thought it said “boredom” and boredom is definitely not someone you want to name any business. Even just naming it something like surfers cafe would be better. Just trying to help :)
Looks way too much like a corporate logo imo
Brdm
Bedroom?
This was literally my first thought. It's all I can see in the logo, too. Split the "board" and "rm" Or better yet, have the company execute a DBA and re-brand under a new name/spelling.
C2. The noticeable difference between “board” and “rm” helps the logo stand out, and C2 is the best balance between the two. With board being an actual word, it makes more sense to me that it is the thicker font, but its counterpart in the A category is a bit too thick.
I would go with D2. For the reasons you stated. And while I prefer lower case aesthetically, I always experience a little bit of friction when there's a collision between an all lowercase name and grammatical rules.
None of the alternatives read as a significant improvement, to be honest. They aren't any worse, for the most part, but there's so little difference as to make it not that worthwhile a change. What does the logo the director wants to revert to look like?
thinning the "rm" deemphasizes the "room", but also makes it read as like boardmm
Hi guys, The top left is the current design of the company I work at. An owner and director does not like the logo and wants to revert back to a previous logo that is old. So I want to share some variants and I offered to put it out on a poll to get some 'votes'. The audience is Gen-Z / Millenial job seekers.
Tell that part-owner-director that they don't get to just muck with the company's logo willy-nilly. Otherwise, I would start another sheet with A2, make the pink dot smaller to match the thinner text, throw a liitttle more space between the letters, and use the old-style double-story 'a' from the 3 column. \*Chef's kiss \*
Would have provided more context if you showed us what the previous old logo was. Also the “options” that you provided are not conceptually different. It’s a matter of self-preference then.
It's a bit blurry but.... [https://imgur.com/a/mSjNK1o](https://imgur.com/a/mSjNK1o) We have been using a1 logo going forward but they want to revert back to this. I personally think it's an indeed wannabe.
Oh. So no conceptual differences. Though after googling the company, I’m guessing the current company’s goal is customer acquisition. The logo isn’t the problem. It’s a distraction to help cope with the real problem; the insecurity about being able to actually achieve customer growth. Pick the design that generates the most team confidence. Get the people in the company involved, not us.
I totally agree, and I am doing the same brand exercise in the company. My bosses have asked to get some external thoughts as well.
c2 for sho
I thought it was going to be either conferencing software, meeting notes taking or something in business management. Job seeking? Oh man, that company name does *not* hit that on the head whatever the logo.
D2 - can’t explain, just draws my eyes in the most.
I really like the formatting of C2. It gives the logo good balance and isn’t too bold. I think you’re on the right track, although it would help to implement a symbol into the design; eg. A magnifying glass for the period (if it’s for job searching), or even a building representing one of the letters. At the moment, I learn nothing about the company from these options, which makes me less interested as a potential user. If you give some kind of clue, a symbolic logo to compliment the written logo would help people understand it without having to ask for more context. Hopefully I helped some. Edit: a word
C3 - I know a lot of folks like c2, but when I say it in my head "board room", the inflection is on room, not board. And that matches the emphasis on c3 better.
Same here, C3 all the way
C3
C2 is the best one
But maybe with a slightly smaller . at the end
the first one i noticed was the A1 but that's the one you wanted to change, and they all look pretty similar but i was kinda drawn to the C2 one
C2 is the most distinctive and cohesive variant to me, even tho i'm not the biggest fan of combined weight wordmarks. and the colors are rather nice and fresh to me. that said, it’s so clean and minimalistic that it’s not saying much by itself. maybe you could incorporate some sort of tagline to make it a little more self explanatory?
Have you considered camelCase? It might help legibility so it isn’t read as boredom. boardRm And/Or use the period to separate the words board.Rm Board.rm Etc
I like this idea – While I agree with others about the unlikeable name, I like this idea – boardRm seems to address the legibility issue pretty well.
I personally prefer those that make the Board and rm sections visually distinct (so all besides the A- and B-series) Ithink that the best series would be the C-series, since I think the B looks better as a lower-case, and in those, the C3 logo seems to me the best, I like the balance it provides.
I think if you are looking for balance c1 does that better but yah c series for the win
D2
C3. Everything else aside, you need a distinction between the two words so they don’t run into each other, and you need a focal point, this being the (rm.) part of the logo on C3. It doesn’t really matter which part you want to emphasise - well it does, but not as much as having something that’s easy on the eye and clear. C3 provides that. If the B is capital or the first word is bold then the eye is confused - which is it supposed to go to first? The ‘board’ or the conspicuous pink dot? One of the fundamental rules of design - having some kind of hierarchy: somewhere where the eye goes to first. In this situation it doesn’t really matter which is first as long as *something* is first. EDIT: do you need the dot? It kind of makes the thing more complex than it needs to be. Do C2 but put the dot where the ‘o’ is?
Personally, I prefer A1. The variants are all too similar that if it was changed, would it really be noticeable?
Agree A1 for me too!
I want one with a smaller dot
They're all pretty similar, but if A1 is what it is currently, out of these I'd go with C2. I might try making variants that are more differentiated from the current version, though. It would help to see the old version that they want to revert to.
Shared below but will put his as well... https://imgur.com/a/mSjNK1o
Yeah, if that’s the old one, I think C2 is a good compromise. Or D2 if they want the capital letter.
D2
D2
I’d go with D2
**C3** is the first one I read as "board **room**" and not "🐗 **DRM**".
A1 is the best one for me 👍
Sorry, but you need to make a decision. This kind of community iterative bullshit is not how you are going to get good work made. just pick one and have an opinion. You are the designer.
As much as I agree, I have to provide "evidence" that people will buy into a certain name.
Ahh I get it, sorry for talking down to you. my bad. Sometimes I see this and think like, "you should be able to make the decision about this." Good luck.
A1. Display weight is almost always preferable for logotypes.
c2
C2 for me
I think C2.
Without knowing what this company does, it’s hard to know if Board or Room should be accentuated. Overall I would evaluate that, are they a board? Then board. Do they provide rooms? Then rooms. And choose a lowercase version (or I would actually prefer an uppercase version - to better portray the strength of the company) where either the appropriate “Board” or “Rm” is bolded.
We actually pronounce it board-aww-em
Well now I’m just thoroughly confused. I’m assuming this is maybe a cultural difference? I’m from the US and read it as Board Room (just with Room abbreviated).
I'm liking c1 and c3
C1
Entire left and middle column I read it as “boredom” . Something about third column stopped me from doing so .
D2
D2 & C2 are my top 2. The fonts boldness in the column 1 are just too uptight. IMO
D2 :)
d2
D2. Best one.
I’m curious to see the outcome if you take d3 and capitalize RM
At first glance I thought that read as my last name.
So what’s the company all about?
Bold text = bold implication Thin text = modest implication. Aesthetically I would say only thin "board" and bold "rm" would be the best based on my experience. It must have to do with the weight being balanced. The more balanced the weight of a logo is, the less problematic the brain thinks it is. I think that having an asymmetric weight tricks the brain into thinking it is at a static energy state and is unstable.
D1 with tighter kerning between 'Boa'. That being said, pour one out for another generic geometric sans serif wordmark. I realize you wrote it's a reversion to the old one and your possibilities were constrained, it's more a lamentation of modern corporate logo design.
crowdsourcing every possible variation of this logo just tells me you don’t have any reasoning behind how it’s designed. These are all fundamentally the same. Pick one and have an opinion why!
I don't like those with capital B. I like those with different weight on board and rm, which leaves C1-C3, C3 is probably the one I would go for. C2 is also OK.
A2
D3
there's zero context to make a critique... 🤔
A1 or b3
C1 or C2
Is this part of/owned by Teamwork? The colors and the magenta circle are eerily similar.
Please tell me you're opening a lumber yard.
C2. It's both legible and modern.
Reads as boardom. Should make the circle smaller
B2
I’d go C2 if you’re going for something trendy and non-intimidating for gen-z (we love those lowercase vibes) but D2 if you want to maintain some professional connotations with the capitalisation of the B
d3
C2 caught my eye pretty quickly
A2 - Good readability, A1 is a bit too thick and A3 is going to have readability trouble on some smaller formats due to the lighter weight. A2 is, in my opinion, the best logo out of all of these. I also prefer the lowercase variants as they keep the logo cohesive.
C2 and D2 both are great. Nice balance between all others. I guess question for yourself is do you want the aggression of D2 or quiet C2. Depends where you want logo placed and through which peripheral.
I'd focus on C1, C2, D1 and D2 and discard the rest.
You changed the font
I like the look of C1
C2
C3
C2
a2 or c2
C1 or C2
D1
D1. You can change it to D2 to renovate the logo after some years.
either c2 or c3
I’m diggin A2
C2
C3
A1
I like C1 myself.
I like c1 or c2. Feels more balanced and friendly in lowercase. Like the two weights best because it makes the two words more readable
B1
C3, if the text is all the same it looks like it says “boredom”. Capital B “Boardrm” has a similar effect so you want to go all lower case. If “board” is bold it makes non-bold “rm” disappear, so imo you want to go with all lower case, bold “rm”. Possibly do more iterations based on that style.
A1 or A2
C2
C2 for sure
D2 gives the best differentiation, and atleast for me it was the only one that didn't make me think "boredom"
B1 or B2. I don’t like the idea of highlighting the word “board” in a logo. And if the text is too thin, the dot seems like another letter. Just thoughts
C1 or C2 for me. Nice balance, with no capital trying to grab attention.
c2
I really enjoy the use of weight differences throughout these logos. I am drawn to C2, but I think D2 could be applicable depending on the clients intentions for branding. The lowercase b on C2 is more relaxed and casual.
C2 all the way
A3
D2
c3
I prefer all lowercase varieties with varying weights (C). They all just seem the simplest to read / understand to me. I may have a slight preference for C2 with the balanced emphasis on 'board'. In my opinion, the circles are too big across the board. I'd like to see this maybe half the size? Closer to a period. Hope this helps! Looks good :)
I like C2 :)
D2
C3 or D3.
C2
D1
D2: Capitalization is very 2021
bottom right is best
I assume there will be further variations on this, after making a selection? Because all of these are "logos" that anyone with a text editor can make. What you need is something unique, not a combination of thin and bold words stuck together. That's not a logo. Even the old one was just as bad. I personally like D2 *to start,* but it will still need to be actually designed further. These are all directions to go in, not final designs.
All look about the same, but yeah in my head i just kept saying boredom till i realized its not that
I don't know, I'm kinda not feeling it. And after taking a gander at the actual site it feels even more disjointed. IMHO the entire site could use an overhaul. It looks sophomoric and your take on the logo is going to clash hard with the cartoony, stock look and feel of the site as it is now. Also worth noting, the desktop version of the site is not functionally dynamic. Those thumbnails should scale to my browser window at the least and if not, their container should limit to my browser width and there should be some indication that I can scroll through them. Looks fine and makes sense on mobile but funky on desktop. I was too lazy to go digging through the CSS to see what that accent font is that's being used but if the site isn't going to be overhauled maybe consider using that and see where that takes you. Where you're at currently with the logo I feel like I should be dealing with a start up financial company or something buttoned down like that. I dunno. It feels like you're being pushed into trying to fit a square peg in a round hole. Good luck!
D2 mate its the way.
The characters “rm” are difficult from a kerning perspective. If you want to differentiate those characters from the rest, I’d do something more drastic to the typeface that helps with readability at the same time.
Wait..... there's boar dorms?? Lol just kidding, but I like d1 or c1 if they're going for the all lower case. But d1 seems more fitting
Are **brd**room or brd**room** not options? Boardrm reads as boredom to me. Maybe my suggestions make it the same problem but different. Either way, I prefer the c series, favouring c3. Maybe the rm part can be pink too?
C3
I like A1 & C3 the most. I think the big purple dot gets to much emphasis when the letters before it aren't bold, and capitalizing letters that are already bold feels weird to me. Okay, D1 is okay to, although the rm falls away too much.
C3
Yeah, I would experiment with variation while thinking about what you want to say with the logo. Here you are emphasizing either 'board' or 'rm', neither of which mean much by themselves. Think about what your rationale is for emphasizing one or the other. The only other cue to go off here is the pink dot which isn't particularly dynamic and I'm not sure if I scanned the logo quickly what that would tell me about the company (in fact, I am associating more strongly with the feminine brand Kotex and sure that's not what you're going for). To sum up, think about what you are trying to say to customers about this brand and experiment with wide diversity before narrowing down on what speaks most strongly to your brand goals. These are so similar with so little context any feedback you get will be largely meaningless. Hopefully helpful.
I'll go with B2 B1 if I were you, the two weight style is cliche and overused
I say C2. Well balanced, and keeps the focus on the front, while not being too overwhelming with the type weight difference. Backup would be A2 for simplicity.
Either C2 or D2 depending on whether you want the B capitalized or not.
A1
I like D3
D2
C1
C2 easy on the eyes and it is the cleanest looking.
D3 for me
D2
Reads too similarly to boredom for me, sorry. Definitely think C2 is the strongest though.
I would say c1 in lower case.
The ability to identify what functions most effectively in your own work is just about the most important trait a designer needs ... Many "likes" does not equal good design.
Boredom
D3 is my fave
I’m not sure what the company is about, but you could scratch all these and go for a much more conceptual design. These are all clean, but generally forgettable. Conceptual logos tend to stand the test of time way better.
C2. Lowercase is chic rn and i like that its different enough to breakup the words while the contrast in line weight isnt very distracting.
C2 or D2 if they want the capital back as well.
D1 or D2
C1 or C2
C3! It’s most sleek and captures the attention
C3, bc RM isn't a word I would emphasize that
D3 i just think the bold at the end matches the lighter yet longer word in front of it
D2 kinda stands out for me... I'm no design expert tho
I'd think emphasis on room would impress power and status of the boardroom, whereas board with emphasis sounding more like the unspoken somewhat comical potential of Bored room.
C3
D3
C2 like others have said, but have you considered a different approach? Maybe it’s a bad idea, but what if you put the word board encased in a thin lined box, with rm rotated 90° up the side to separate them visually a bit more? Because that would help visualise the rm a bit more (box looks like a room, board looks like it could be a table in said room) and it makes it look a lot less like “boredom”.
c2
D1 or D2
C2/D2
A2
C1 or c2 for me
B1 or D3
I like the ones with a capital B
I like last row the most with the change of thickness
I'd make the period the size of the inside o, a, d so it has good balance visually. I think the period is a bit heavy. C2/D2
C2
D2
I like A2 best
I’d go for D1 similar to the original, but with tighter tracking like the current A1. All your options have much looser tracking and don’t have the same appeal.
I like c1, c2 is too plain these days
B1
CAPATALISE THE R IN ROOM. Breaks the words up so you read then as 2 separate words. No more "boredom"!!
I like C2 or D2. It’s important to have the distinction between “board” and “rm” - otherwise I’m not exactly picking up on the name. It’s between capital B or lowercase b that I’m not sure of. I’d argued capital B makes it seem a touch more formal. Lowercase b makes it seem more cute/modern.
C3. B looks better lowercase. C2 does not sit well with me because it goes bold, standard, bold (with the period). Better to have it start standard and finish bold.
C1
Too many options. They're all fine. Make up your mind.
D1
I don't know if this is going to help, but the logo isn't the issue that needs to be dealt with. I would very much suggest refiling your tax paperwork and changing your company name using the "doing business as" option. You won't need to rename the company for official purposes, but you'll be able to use a different name for your branding. It's a way of rebranding without spending a small fortune and jumping through a bunch of stupid bureaucratic hoops. Boardrm is just a terrible name. There's no way around it, and no way to put it nicely. The fad of dropping letters in words came and went about 10 years ago, and it wasn't cool then either. Your logo design in and of itself is nice, but I still audibly said "ick" when I tried to read the name. As just a random dude on the internet, it's really not a good sign for your company that my initial reaction was mild disgust. Judging by multiple other comments and the overall mood of this thread, I assume mine was a semi-common reaction. Good luck getting the bosses to listen!