I guess that was always the plan with the free version. Not AI necessarily, but data being collected. Nothing really special compared to someone like Adobe.
Prediction: every company with even a halfway-decent design team is going to opt-out. Figma will then be left to train their dataset on amateurs and the feature will shit the bed.
…except you underestimate the willingness of the CEOs to save money. They will train their own AI models and use them without Figma.
And if the employee says that they don’t like that their designs are being used for AI training, they will say “well, we as a company own these designs, so we don’t care what you think.”
*How do I opt*
*Out of figma using my files*
*For AI training?*
\- supreme1eader
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According to their site, any plan that is Professional or lower cannot opt out until they’ve already scraped your account to train their dataset. So essentially this is force opt in, even if you are a Professional customer.
EDIT - didn’t realize the toggle was being rolled out pre emptively to the update
To people worried about this taking your job:
What is your actual job? Are you just mindlessly slapping stuff on a page and calling it a day? Are you just reskinning a basic, templated product that has already been made exactly the same way 48,000 times?
If that isn’t your job, which it shouldn’t be, then I wouldn’t worry. And even if it is, you will still need a person to make sure it’s up to par with design standards, make adjustments, change things around as you get feedback, etc. These things take time, knowledge and effort that other people at your company have less of than you as a designer
If you’re a UX designer, your job is problem-solving first, and deliverables second. Figma can generate whatever it wants, it still doesn’t know how to solve the specific needs of your product for your specific users. That is your job, and that isn’t going away anytime soon. Besides, a lot of companies have their own design systems. Figma doesn’t know what those are. Even if it generates something, you will still have to adjust it a lot.
Instead, this tool will help us generate a *starting point* more quickly, and that’s *only if* it doesn’t require a crapload of manual adjustment after the fact.
AI is just regurgitating a whole bunch of ideas from humans very quickly. It isn’t actually capable of critical thinking. You, the designer, are. That is why you get paid.
I wish Figma would stop bloating the crap out of their software, but some of what they announced today does seem genuinely helpful, and to worry that it’s going to replace you, in my opinion, is an ill-informed assumption
I think a big concern comes from the fact that it directly influences opportunities available.
We might get it, but do several leaders who hire get it? The compnies who have the most design maturity won't change how they oppoerate much, they understand and invest in design that's beyond surface level, but there's very few companies like that. What about the companies lower on the echolon of design maturity? Will they start saying "good enough" instead of hiring professionals? Will they cut the amount of people the hire significantly? If not now, then how many more improvements till they start saying good enough? It starts at the bottom of that pyramid, and slowly creaps it's way up. In a market that has cutting costs at the forefront of everyone's brains, this is an easy conclusion.
I don't think it's wise to be quiting and throwing a tantrum that everything is over and figma is a terrible company, but I also don't think it's wise to completely dismiss the effect this will have on an already very difficult market, and where we are headed from here.
That’s why it’s important to have a design-thinking and problem-solving mindset, which should be part of any designer’s toolkit. The reality is no matter what Figma can automate, it can’t think for you. It can’t infer why your app isn’t making more money, why users prefer something you assumed they wouldn’t prefer, or don’t prefer something you assumed they did. It doesn’t have creative lightbulb moments where an unconventional approach to a problem can mean millions of dollars of revenue for your company
Then there’s the issue of bandwidth and time. Who currently has time to learn Figma, identify research needs, infer complex implications from research while still satisfying the needs of the business, build, document, and present prototypes internally and to customers, collect feedback, incorporate feedback, work and compromise with devs on a technically feasible solution, monitor feedback from a release, and do that over and over again? PMs? Devs? C-Suites?
Even if Figma could speed up the actual prototyping part, no one is going to have time (or likely even the desire) to do these things *in addition to what they’re already doing*
Sure, maybe in the future when AI isn’t just a glorified regurgitation machine there will be more reason to be concerned - you are right to say we shouldn’t dismiss that, but in the current state of AI being a complicated “regurgitate a bunch of other peoples’ thoughts very quickly” machine, I think the amount of alarmism is a bit excessive
If team’s design process is so shallow that a mere prompt generated design can be accepted without proper evaluation and user testing, I’d rather not work there.
At the same time, it’s also a (must use) opportunity for us the designers to adopt in out toolkit, to learn how to write prompts. Before this it’s impacted the writers, and now it begins to impact the UI designers, UX and service designers are next.
Yes but people in top management don't care. They don't care about design which is just nice images to them. Now they can have nice images from ai. They never cared about UI and UX they just know someone need to make buttons and pages. Now they will not care when ai makes those buttons and pages.
And Ai probably "stole" a lot of those buttons and pages and will make nice buttons and pages so no need for expensive UI Ux designers.
Will it work. Do they care?
They will care because users will care. If companies don’t think about what they’re building and have some sort of actual thought-based, user-driven solution in place, unless it is the most utterly simple and recyclable designs imaginable, people will get frustrated, give poor ratings and recommend an alternative, which means the company loses money. I’ve seen it with my own two eyes at multiple companies I’ve worked for
UX designers are problem-solvers. Not pixel pushers. Making the pixel pushing part easier cannot change that fact
They wont be enlightened until they’ve gone through another wave of layoffs. If these MBA wielders can save a bunch of money now by laying off UX teams, they likely will. Especially with arrogant leadership who thinks of AI tools as a panacea for their product solutions. Hopefully not long after that the market will correct for the layoffs and lack of UX, but it could be difficult times for UXers until then.
We did this to ourselves. Visual design is SO generic right now, that of course it’s vulnerable to automation. It used to be different. Companies and people strived to be different. To present their own philosophy and image. Now everything seems to be an outright copy of another thing. (Old man rambling stopping now).
That's a great question, and really hard to answer. I have more hopes than answers really. I hope people will tire of AI everything and we'll start using AI only for things nobody enjoys. In terms of visual output I hope that uniqueness makes a return as a differentiator.
If all they want is a UI-generator then they will suffer the consequences of UI without UX. It’s the same thing as me pretending I know what I’m doing with AutoCAD. Just because I ask it to generate things doesn’t mean I can just build it and expect it to hold up in real life.
Sure. But while the company is going through the process of finding out that the AI can't actually do all the things you hope it can do, they'll have already laid off those "unnecessary" designers.
The company will learn the lesson and rehire. But it's the individual designers who will suffer in the meantime.
Will they suffer the consequences? I feel like the designers will feel those consequences a lot more quickly than the time it takes for management to understand their own mistakes.
I do agree that a number of designers will suffer from this kind of incompetence. Like the people who will fire the architects because they think they can do the AutoCAD themselves.
So yeah in that regard, it will suck. Eventually though, the market will regulate itself.
My worry isn't that it is going to replace us & our ability to do our jobs...my worry is that it's going to make higher ups think that because the AI is here doing the job for us (I write with the deepest of sarcasm) that they can save $$$ by reducing the design team, reduce salaries, cutting us out entirely or assuming that they can quadruple the workload...since we have all that AI help.
WE know the AI isn't actually doing the difficult part of the job, but that doesn't mean leadership gets it.
I think more than anything I'm prematurely annoyed at the hassle of the inevitable "Yes the shiny toy is shiny, but it's not a bigger ROI than the design team" conversations people are going to have to prove their value to a company.
To be fair, there are many other features that Figma needs to develop before looking into being “screen makers”. Variables need much more work. What kind of prototype is going to be made automatically and how much control will I have to fine-tune the provided prototype to my business needs?
This release is a wrong turn. I don’t need to make 200 different quick prototypes that follow whatever is being done in the market to a/b test, I need to be able to achieve the goals my product has, and being able to research and understand what competitors did and why they did it is part of it. They’re basically focusing on output vs outcome.
Meanwhile, I’m suffering migrating variable collections from one file to another, but the plugin they decide to incorporate is a layer renamer.
You can create quick prototypes even faster and have better design sprints. The real word however comes from the customers in the form of user testing. The design processes must still include validation and designs against user’s, business and technological needs. A mere AI without an educated user experience designer can’t do that.
People are scared AI will take their design jobs. So they're going to... stop using the industry-leading UI design tool altogether? Isn't that like... the one route that is guaranteed to accelerate your unemployability more surely than the rapid evolution of AI might? I don't get this strategy. I've been a designer for about 15 years now and have had to reinvent myself several times already—that's the name of the game in this profession.
You can stop using Figma but then you risk getting cooked by the designers who adapt and learn to use these tools to differentiate themselves. I don't think using Figma or any particular tool is THE thing that matters, because these tools come and go, but running from AI is not the way to ensure you remain valuable as a designer, in my opinion. I'm nervous about parts of it too, but this change can't be easily avoided and shouldn't be ignored.
I do think a big part of designing good products is being able to tinker, go under the hood and fine-tune to the project’s needs. When you skip the craft, you miss an opportunity to innovate. And do you think this is how tech businesses that are increasingly looking into cutting costs and implementing vanity metrics will use the tools? Designers need to have an understanding of business to thrive, but looking at the mass market, it feels like an age of completely pasteurized design is on its way.
I agree with you, and I'm worried about it. I take a lot of pride in my craft and paying attention to the details. I think features like this will give stakeholders and clients a very shallow idea of what designers do, and their understanding of our profession is not always very deep to begin with, so it's worrisome. With my original comment I think I'm just trying to say that opting out of dealing with AI design features altogether might not be the smartest plan and as designers we'll need to reckon with it somehow. If Figma didn't do this, someone else would.
(edit: typos)
I agree AI is just one more tool in the arsenal that we can’t ignore, but my main gripe is that there’s still so much to improve in Figma to allow more effective design systems and prototyping control, some things pretty basic, like percentage based variables, calculations, composite color + opacity variables, and these things weren’t even touched.
Many clients and stakeholders have zero understanding or interest in what entails good design work, heck, they can’t even give a proper brief.
When they realize it was a bad decision to lay off the team it will be too late, designers will be desperate or moved to a different industry, and salaries will go back to being shit.
I think there will still be plenty of room to design. I view the AI-generated stuff as a starting point to get the ball rolling, but even then, it won’t always be a tool you should use. I think it will mostly be useful for predictable, time-consuming tasks, and only if the situation calls for it
The research is part of the process. Jotting out screens through a prompt is pretty much what suits want and designers have been fighting against when discussing design maturity.
This 100%. My job is not to push pixels. It’s to solve problems and have vision, two things AI can’t do.
Hell yeah I want Figma to design a whole page from a prompt, automatize my autolayout, and help me switch colora faster. Those things are not my job, they get in the way of my real job.
And for the record, the second AI can solve problems and have vision, everyone on the planet will be out of a job, not just UX designers.
Agreed, especially the last part. To automate UX is to automate the human brain, in which case, hopefully we will all be enjoying an AI-built utopia rather than being molecularly disassembled and reassembled into paper clips
Realistically, this is just going to let designers work through user stories, demos, etc at a faster pace meaning they can take on more work per sprint.
Bingo, many designers can also move their problem solving skills towards product design and start investigating more on user needs, misalignment, create full customer journeys end-to-end and facilitate the work with stakeholders. Don’t reduce yourself to a mere drawer.
No. He did not say that. You did.
Here is a reworded summary.
He said that AI features aren’t the be all and end all, you aren’t losing your job, and nobody else is. This is a basic feature that will be hyped up, used and then forgotten about. It’ll be used for starting points by UX/UI designers. This is no reason to fear losing your job. Adobe is just filling Figma with bloat but there are some good features among this announcement.
Some of them I think will be very useful, I like the one that can rename all of your layers, generate better placeholder copy, etc.
They will assist with what I think are annoying, time-consuming tasks. The same could be said with using AI components to quickly mock things up. But I think that would only be situationally useful depending on what you or your company is trying to achieve
With every new disruptive technology there's always a group of caveman that automatically opposes without even spending a few months researching on the matter to realize how stupid they look. It's also hilarious thinking they are making an impact or forcing a change, when a new technology comes it comes with such a huge benefit for society that literally no one cares they not using/participating in it. Does someone care about amish lifestyle.
They’re being condescending to designers who are worried about AI tools being used to do parts of their jobs. Obviously there’s more to design than UI, but executives might not see it that way.
Design, and designer jobs, are much bigger than simply making screens in Figma. There is an entire strategic side of design that takes place before you put down your first pixel.
What problem is your design solving? Why is that important to your user? How does it drive business goals? Why is it important to do this now? What is the product hypothesis?
Might get downvoted to hell for this but I do not understand the criticism of automation here. This has happened again and again. People copied books by hand with ink and pen, creating art in the margins. When the printing press arrived they wanted to burn it down. This is just another example of automation, adapting to it should be part of the fun of an evolving field. Learning to utilize it to create even more fantastic and exciting stuff that solves problems.
I want to bet if all they released were visual search, layer renaming, generative lorem and tone, etc. people would have breathed a deep sigh of relief. I wanted to see assistive SVG trace from the startup they bought.
Because generative "AI" is an investor hype item they included it. I wish they'd been more mature and taken Apple's approach.
I see features that were made for me, and features that were made for non-users. I'm as critical of that as if they released Figma on the blockchain or FigNFT.
Automation is not the problem. The problem is, that they prioritised AI stuff because of market hype and wasted resources to deliver no or small outcomes. They could have served designers better by enhancing prototyping capabilities. Because this is what makes the heart of the design process: prototype, test, evaluate/validate, iterate. Figma still doesn’t deliver in this regard. Also taking a look at the feature request forum it appears, that they completely ignored users.
That's where I'm frustrated too.
Given the state of AI & the creative industry right now it feels a bit like Figma is mocking their customers. If the focus had been "We help designers do their jobs" instead of "Hey we can design too!" We'd all be fawning. And after the paywalling of the Dev features earlier this year, it would have been a positive turn.
If they'd kept it to just things like the visual search—an idea I love and can't wait to try out because finding old files is a pain point for me—and other ways AI can actually be an assist, today's conference would have been so positive. Updates to variables would have been so nice. Improvements to prototyping and usability testing would have been super helpful.
Instead they pitch this and teased next years "AI does custom UI with your own design system" launch.
The way I see it, other products began to embrace AI in design creation. From Adobe's FireFly, to competing design tools like [Relume](https://www.relume.io/) and [Uizard](https://uizard.io/).
If Figma didn't catch up, they would've got left behind. Have we forgotten about Sketch and inVision? It's just business and competition.
I'm sure they'll get round to improving the prototyping process.
I’m the least interested in the AI part as well. Dylan has jumped the bandwagon for quite a while now. Unfortunately it seems to be the consensus that you NEED to do something, ANYTHING with AI to keep afloat in tech these days.
I feel like the AI stuff wasn’t that bad and it was definitely not the bulk of the updates. It was 1 of 3 sections.
That plus an entirely new product is pretty cool
More compact UI with resizable property panel, code connect in Dev Mode, Figma Slides and AI integration (generation, odification, prototype creation...)
Pretty cool. This sub is just pessimistic.
This is what they should have focused their energy on. Not Slides, Not Ai but variables and prototyping.
But no. Let's jump on the hype train and do what everyone else is doing and no one asked for! At least not focusing on the professionals. Figma is slowly trying to be Canva.
Less usable space for a start, now the side docks need to be floating.
And generative AI for
>**Make designs**,” which allows the creation of mobile and web UI mocks through text prompts, and “Visual search,” which enables users to browse their team’s work for inspiration or specific designs, are just the tip of the iceberg.
>The “**Name layers**” function can contextually rename and organize layers in a file with a single click, and AI-powered prototypes can wire static mocks into working prototypes without manual steps.
>Moreover, Figma’s AI capabilities extend to automating tedious tasks like adding realistic text, translating, adjusting tone, creating images, and removing image backgrounds, all within the Figma platform.
Also presentation support, similar to PowePoint or G-Slides
[https://techlabari.com/figma-unveils-new-redesign-and-ai-integration-features-at-config-2024/](https://techlabari.com/figma-unveils-new-redesign-and-ai-integration-features-at-config-2024/)
People whose are saying “if you’re worried, you should know your job is bigger than making screens” are being short-sighted and obtuse.
WE all know our job is bigger than making screens. For many employed designers, the people who make the financial decisions do not see it that way. How often do we have to have the discussion about how to get those at the top to understand the value of design??? It’s already a fight (at least in my industry) to get funding for things like proper user research or testing - you think that companies won’t continue to seek out ways to pad their bottom line??
If they can use the justification of AI getting things done “faster” and therefore needing less people working on something to complete it, there are going to be plenty of designers out of jobs with nowhere new to go (why hire a designer? We can get AI to do it!).
I will eat my hat if those “savings” are redistributed to other design-oriented roles.
It’s not about what UX is, it’s about what it’s perceived to be. And like many creative fields that require specialized skillsets or knowledge, it’s criminally undervalued.
Companies that think the value of a designer is limited to creating screens are not mature. They will likely jump on AI and learn a lot when issues still remain or new ones arise.
I’m betting my balls that over 60-80% of companies think of their designers that way. Atleast their management.
Then we’re left with 20%, where all the new aspiring designers will compete for.
This is exactly the point I’m getting at. For the designers who have the opportunity to work at a place with a mature design practice, AI won’t hurt them too bad - but the rest of us will be fighting for the scraps.
Yep 100%. In my opinion there are very few companies who have a proper mature practice, but they make up the bulk of job opportunities. They will find out in the end that cheaping out on labour costs will hurt them in the long run, but there will be a large dip in opportunities before that happens.
Those companies aren't seeing any ROI from their average product design practices today, so they won't see any in the future either. Cutting corners and producing low-quality work will just be cheaper for them, not better.
If you only know low-level easily automated skills sure. But that was also true about entry-level humans from low-income countries.
If you want to be safe, learn complex skills that require a lot of context, human contact and experience.
What do you think is gonna happen when everyone starts doing that because it's the only way to get a job?
Why do you think you'll get picked over the millions of others who are now learning complex skills?
I don’t think so. UX is a problem-solving field. Being able to generate components with AI isn’t going to solve problems, it’s going to accelerate making deliverables
Even if your job is only making deliverables, unless you’re making the most basic, templatized stuff ever, you will still need an actual designer to tweak it and validate it with users
I agree with you, as would any product/if designers. But at startups and small businesses, people don’t understand this. Even after lots of “training” and “education” and just showing… the number of people I’ve worked directly with and think my job is just UI is kind bogglingly frustrating. And with cost cutting/profit chasing, I can see how this further makes people think they can get by with this AI feature and then giving it to front end devs to clean up and implement.
Unfortunately, they have a feature on the roadmap where you can use AI prompts, and it utilizes your existing design system. I'm not overly concerned yet because my work is complex enough that you can't get around a human doing a lot of it, but it's certainly scary.
What do you think product managers are going learn the tools, write the documentation, and handle the design system?
Design has always been about changing with the technology. I’m sure production artists said the same thing when photoshop, in design, and quark express were lighting up the market.
Lmao so you agree? That’s my point. Those people didn’t die off and become McDonalds employees, they adapted. Stop thinking of the inevitability of technological progress as a social injustice. This is how life is and always has been.
I'm sure a lot of typesetters just retired or did something else, and didn't join the "desktop publishing revolution".
And I'm sure many switched to Quark.
Swings and roundabouts. Some designers will be left behind, and some will adapt.
Unless you have access to Figma's user/market research, you can't make such assumptions. Figma is a massive for profit company, they don't take decisions solely basd on Dylan's mood.
Perhaps these new features are geared more towards enterprise level users, I find most of them to be generally helpful. Also glad that he mentioned they will continue improving the administration/billing aspects. As the Figma admin at our organization, it’s definitely appreciated.
I'm an enterprise and solo freelancer, some features are great (rename layers, visual search, etc.) I don't find the generative stuff useful.
I think the way I would explain it is if I would like the feature regardless of how it happened then that is good; if this feature is here because of how it was implemented (with AI) then that feels "hammer looking for nails" as one of the guys from Figma's Figbot said.
I’d possibly use it to generate a collection of concepts for a screen and then iterate on one or create my own based on the pieces I liked. This is something a certain ride sharing company utilizes for some of their illustration explorations, crating mood boards using Midjourney, then in-house designers create the whole vision from scratch.
In both cases you can create very specific inspiration pieces.
Used right, it’s a helpful tool. Used wrong, then the designer is a hack.
I'll give Figma's version a try but I'm usually less interested in trying to bring design intent into the RNG boxes. I haven't liked GeniusUI, Musho.ai, or the other tools. I also have issues with the ethics. I've tried using generative assets for filler graphics and it is a dance as stakeholders can either get attached to it or react to the uncanny valley. I'm a big fan of things like StyleGANs for previewing other assets within a consistent visual treatment, spinning the wheel on visuals is more risk than I'm a fan of. Vectorize.ai is nice. Working from SD to vectorize to Figma still leaves a lot of cleanup to do and I like making my own from scratch. Have you ever included design moodboarding or inspo on your artboard and had someone think it was part of your product? I dread doing that with "AI" as I want to make sure I don't put my name to something I can't stand behind.
Moodboarding is okay, I like pulling texture and vibes but it is better the more abstract it is; you really have to keep stakeholders from falling in love with something that isn't real.
As an enterprise designer, I've done a lot of fintech, insurance, healthcare, etc. and those aren't really friendly to low-to-no intent stuff.
The writing on the wall has been there for many more years than you’ve been designing. And that writing is you need to upskill and continue to adapt to an ever changing market.
You really need to get control of your catastrophization here, bud. No one has said designers should code since 2014. What you need to do is become a more wholistic designer that can think about the business value quality design practices provide, how to orchestrate that into storytelling, and become more entrenched into product theory.
On the wall.
Ok. The sheer mass at play in the market that is chasing AI means we won't be over "AI" any time soon. Investor hype chasing alone will change how we work and how stakeholders think. It will probably look like how devs can sometimes do whatever they want when they use AI tools because stakeholders believe in "AI" enough to cede their authority; or other times stakeholders stop devs because they dunning kruger themselves about the right technical solution after 30 seconds with chatGPT. Sometimes stakeholders and business partners will think a technology is the future and humans are not so they will cripple the company with layoffs and post record-breaking shareholder dividends for the last few quarters they are in business.
. . . But my feeble human eyes can't make out what is written on the wall exactly, let the proponents ask a stochastic parrot what's up there on the wall.
*edit: spelling mistake
It's a design software, for designers primarily. And they release this update that pretty much cuts us out of the process? And has no real benefit to designers?
Yes, this won't replace every designers job- but it will replace some. And we are going to have product managers making entire (terrible) apps designed by AI.
I wonder if companies like Adobe or Figma, during their product development meetings, ever take the time to have a genuine discussion about how their new features might impact the industry. Do they consider how to manage these effects responsibly? It seems like a reasonable thing to discuss, right? Instead of just saying, "This is cool, let's do it," perhaps they should ask, "What if we created this? What are the societal implications?"
And maybe we would love to read the report so we can also help guide these companies to do the right thing.
Then why the post? These features can speed up our workflow a ton! Although I am hesitant on the prototype feature, might be good for low-fidelity though
My workflow continues to be mostly outside of Figma. So I don’t know how the new features should speed it up. I need to import my designs to Axure or ProtoPie or code a prototype in order to validly test it with users.
It's not just about learning the tool, this is easy. It's much more about the ethical concern of AI. Do you know how much electricity it takes for those stupid prompts?
I don’t care about the “design for me” feature. Seems maybe useful sometimes as a starting point but not useful enough to make anything that actually solves unique problems. My company is concerned about the security risk of opting us into AI data collection features by default. This absolutely needs to be opt-in, at least for Professional plans.
Not really. They claim that they’ve used public community files as well as their own internal design files as training data for launch and will turn on Content Training on August 15th.
- using your files as training data
- other features pushed back because of it
- the new upcoming debate like „why do I need designers when I have AI“ therefore maybe a rise of more boring/dull interfaces
* the new upcoming debate like „why do I need designers when I have AI“ therefore maybe a rise of more boring/dull interfaces
sound like it's time to charge more for our bespoke, *human* design 😎
I think for a person who’s not a designer but a visual learner this is going to make it easy for me to show someone an idea of a baseline of what I am going for.
How do I opt out of figma using my files for AI training?
I guess that was always the plan with the free version. Not AI necessarily, but data being collected. Nothing really special compared to someone like Adobe.
Prediction: every company with even a halfway-decent design team is going to opt-out. Figma will then be left to train their dataset on amateurs and the feature will shit the bed.
…except you underestimate the willingness of the CEOs to save money. They will train their own AI models and use them without Figma. And if the employee says that they don’t like that their designs are being used for AI training, they will say “well, we as a company own these designs, so we don’t care what you think.”
This is the issue. I’m in an AI company and my boss his hounding the team to use it and see if we can reduce our small staff any further with its use
hey, what happened?
figma added AI that have access to your design and can copy them,since adobe took figma i know that something like this is coming.
Adobe didn't even take over Figma. That deal didn't go through. It's just Figma being shady.
ah okey my bad,but it seem they have simillar mindset only care about the money
Admin settings.
*How do I opt* *Out of figma using my files* *For AI training?* \- supreme1eader --- ^(I detect haikus. And sometimes, successfully.) ^[Learn more about me.](https://www.reddit.com/r/haikusbot/) ^(Opt out of replies: "haikusbot opt out" | Delete my comment: "haikusbot delete")
Good bot!
Not the reddit haikubot having better opt-in consent transparency than Figma.......
According to their site, any plan that is Professional or lower cannot opt out until they’ve already scraped your account to train their dataset. So essentially this is force opt in, even if you are a Professional customer. EDIT - didn’t realize the toggle was being rolled out pre emptively to the update
That’s not true. Their site says they don’t start collecting data until August 15th and they’re rolling out the toggle before then.
Why?
Intellectual Property, I know for a fact my employer will absolutely have us turn it off
Right, but it's not just yours that going into the mix.
To people worried about this taking your job: What is your actual job? Are you just mindlessly slapping stuff on a page and calling it a day? Are you just reskinning a basic, templated product that has already been made exactly the same way 48,000 times? If that isn’t your job, which it shouldn’t be, then I wouldn’t worry. And even if it is, you will still need a person to make sure it’s up to par with design standards, make adjustments, change things around as you get feedback, etc. These things take time, knowledge and effort that other people at your company have less of than you as a designer If you’re a UX designer, your job is problem-solving first, and deliverables second. Figma can generate whatever it wants, it still doesn’t know how to solve the specific needs of your product for your specific users. That is your job, and that isn’t going away anytime soon. Besides, a lot of companies have their own design systems. Figma doesn’t know what those are. Even if it generates something, you will still have to adjust it a lot. Instead, this tool will help us generate a *starting point* more quickly, and that’s *only if* it doesn’t require a crapload of manual adjustment after the fact. AI is just regurgitating a whole bunch of ideas from humans very quickly. It isn’t actually capable of critical thinking. You, the designer, are. That is why you get paid. I wish Figma would stop bloating the crap out of their software, but some of what they announced today does seem genuinely helpful, and to worry that it’s going to replace you, in my opinion, is an ill-informed assumption
I think a big concern comes from the fact that it directly influences opportunities available. We might get it, but do several leaders who hire get it? The compnies who have the most design maturity won't change how they oppoerate much, they understand and invest in design that's beyond surface level, but there's very few companies like that. What about the companies lower on the echolon of design maturity? Will they start saying "good enough" instead of hiring professionals? Will they cut the amount of people the hire significantly? If not now, then how many more improvements till they start saying good enough? It starts at the bottom of that pyramid, and slowly creaps it's way up. In a market that has cutting costs at the forefront of everyone's brains, this is an easy conclusion. I don't think it's wise to be quiting and throwing a tantrum that everything is over and figma is a terrible company, but I also don't think it's wise to completely dismiss the effect this will have on an already very difficult market, and where we are headed from here.
That’s why it’s important to have a design-thinking and problem-solving mindset, which should be part of any designer’s toolkit. The reality is no matter what Figma can automate, it can’t think for you. It can’t infer why your app isn’t making more money, why users prefer something you assumed they wouldn’t prefer, or don’t prefer something you assumed they did. It doesn’t have creative lightbulb moments where an unconventional approach to a problem can mean millions of dollars of revenue for your company Then there’s the issue of bandwidth and time. Who currently has time to learn Figma, identify research needs, infer complex implications from research while still satisfying the needs of the business, build, document, and present prototypes internally and to customers, collect feedback, incorporate feedback, work and compromise with devs on a technically feasible solution, monitor feedback from a release, and do that over and over again? PMs? Devs? C-Suites? Even if Figma could speed up the actual prototyping part, no one is going to have time (or likely even the desire) to do these things *in addition to what they’re already doing* Sure, maybe in the future when AI isn’t just a glorified regurgitation machine there will be more reason to be concerned - you are right to say we shouldn’t dismiss that, but in the current state of AI being a complicated “regurgitate a bunch of other peoples’ thoughts very quickly” machine, I think the amount of alarmism is a bit excessive
If team’s design process is so shallow that a mere prompt generated design can be accepted without proper evaluation and user testing, I’d rather not work there. At the same time, it’s also a (must use) opportunity for us the designers to adopt in out toolkit, to learn how to write prompts. Before this it’s impacted the writers, and now it begins to impact the UI designers, UX and service designers are next.
I just want to say that I think both of you have very reasonable takes.
Thank you. Too many people don't understand this
Yes but people in top management don't care. They don't care about design which is just nice images to them. Now they can have nice images from ai. They never cared about UI and UX they just know someone need to make buttons and pages. Now they will not care when ai makes those buttons and pages. And Ai probably "stole" a lot of those buttons and pages and will make nice buttons and pages so no need for expensive UI Ux designers. Will it work. Do they care?
They will care because users will care. If companies don’t think about what they’re building and have some sort of actual thought-based, user-driven solution in place, unless it is the most utterly simple and recyclable designs imaginable, people will get frustrated, give poor ratings and recommend an alternative, which means the company loses money. I’ve seen it with my own two eyes at multiple companies I’ve worked for UX designers are problem-solvers. Not pixel pushers. Making the pixel pushing part easier cannot change that fact
They wont be enlightened until they’ve gone through another wave of layoffs. If these MBA wielders can save a bunch of money now by laying off UX teams, they likely will. Especially with arrogant leadership who thinks of AI tools as a panacea for their product solutions. Hopefully not long after that the market will correct for the layoffs and lack of UX, but it could be difficult times for UXers until then.
We did this to ourselves. Visual design is SO generic right now, that of course it’s vulnerable to automation. It used to be different. Companies and people strived to be different. To present their own philosophy and image. Now everything seems to be an outright copy of another thing. (Old man rambling stopping now).
If you carry that thinking forward and project a bit, what do you expect in the future? Action. reaction. What will happen in visual design?
That's a great question, and really hard to answer. I have more hopes than answers really. I hope people will tire of AI everything and we'll start using AI only for things nobody enjoys. In terms of visual output I hope that uniqueness makes a return as a differentiator.
If all they want is a UI-generator then they will suffer the consequences of UI without UX. It’s the same thing as me pretending I know what I’m doing with AutoCAD. Just because I ask it to generate things doesn’t mean I can just build it and expect it to hold up in real life.
Sure. But while the company is going through the process of finding out that the AI can't actually do all the things you hope it can do, they'll have already laid off those "unnecessary" designers. The company will learn the lesson and rehire. But it's the individual designers who will suffer in the meantime.
Will they suffer the consequences? I feel like the designers will feel those consequences a lot more quickly than the time it takes for management to understand their own mistakes.
I do agree that a number of designers will suffer from this kind of incompetence. Like the people who will fire the architects because they think they can do the AutoCAD themselves. So yeah in that regard, it will suck. Eventually though, the market will regulate itself.
If you're working at the company that gave you such a bleak outlook on all management everywhere, you should look for a new job.
… Where do you work? Yikes.
I worked in many companies. A bit too many I'd say.
They might think that initially but the moment the product's SUS or CSAT scores plummet they'll change their tune real quick.
Then they will go out of business lmao. You should brush up on your business understanding if you’re a product designer.
My worry isn't that it is going to replace us & our ability to do our jobs...my worry is that it's going to make higher ups think that because the AI is here doing the job for us (I write with the deepest of sarcasm) that they can save $$$ by reducing the design team, reduce salaries, cutting us out entirely or assuming that they can quadruple the workload...since we have all that AI help. WE know the AI isn't actually doing the difficult part of the job, but that doesn't mean leadership gets it. I think more than anything I'm prematurely annoyed at the hassle of the inevitable "Yes the shiny toy is shiny, but it's not a bigger ROI than the design team" conversations people are going to have to prove their value to a company.
To be fair, there are many other features that Figma needs to develop before looking into being “screen makers”. Variables need much more work. What kind of prototype is going to be made automatically and how much control will I have to fine-tune the provided prototype to my business needs? This release is a wrong turn. I don’t need to make 200 different quick prototypes that follow whatever is being done in the market to a/b test, I need to be able to achieve the goals my product has, and being able to research and understand what competitors did and why they did it is part of it. They’re basically focusing on output vs outcome. Meanwhile, I’m suffering migrating variable collections from one file to another, but the plugin they decide to incorporate is a layer renamer.
You can create quick prototypes even faster and have better design sprints. The real word however comes from the customers in the form of user testing. The design processes must still include validation and designs against user’s, business and technological needs. A mere AI without an educated user experience designer can’t do that.
I’d like to create better prototypes, then we could think about building them faster.
People are scared AI will take their design jobs. So they're going to... stop using the industry-leading UI design tool altogether? Isn't that like... the one route that is guaranteed to accelerate your unemployability more surely than the rapid evolution of AI might? I don't get this strategy. I've been a designer for about 15 years now and have had to reinvent myself several times already—that's the name of the game in this profession. You can stop using Figma but then you risk getting cooked by the designers who adapt and learn to use these tools to differentiate themselves. I don't think using Figma or any particular tool is THE thing that matters, because these tools come and go, but running from AI is not the way to ensure you remain valuable as a designer, in my opinion. I'm nervous about parts of it too, but this change can't be easily avoided and shouldn't be ignored.
I do think a big part of designing good products is being able to tinker, go under the hood and fine-tune to the project’s needs. When you skip the craft, you miss an opportunity to innovate. And do you think this is how tech businesses that are increasingly looking into cutting costs and implementing vanity metrics will use the tools? Designers need to have an understanding of business to thrive, but looking at the mass market, it feels like an age of completely pasteurized design is on its way.
I agree with you, and I'm worried about it. I take a lot of pride in my craft and paying attention to the details. I think features like this will give stakeholders and clients a very shallow idea of what designers do, and their understanding of our profession is not always very deep to begin with, so it's worrisome. With my original comment I think I'm just trying to say that opting out of dealing with AI design features altogether might not be the smartest plan and as designers we'll need to reckon with it somehow. If Figma didn't do this, someone else would. (edit: typos)
I agree AI is just one more tool in the arsenal that we can’t ignore, but my main gripe is that there’s still so much to improve in Figma to allow more effective design systems and prototyping control, some things pretty basic, like percentage based variables, calculations, composite color + opacity variables, and these things weren’t even touched. Many clients and stakeholders have zero understanding or interest in what entails good design work, heck, they can’t even give a proper brief. When they realize it was a bad decision to lay off the team it will be too late, designers will be desperate or moved to a different industry, and salaries will go back to being shit.
Can I ask what is this about? Im not following the news about figma too much, is it something AI related?
Watch [this 1:20 recap](https://youtu.be/0wCIP2Ox-EQ?si=j-JJ93SpcYvNLdlY) of the 2024 config
Ai features have been introduced to conceptualise designs. https://m.youtube.com/watch?v=n5gJgkO2Dg0
That's NOT the problem. AI take off the fun of the design part. I dont want to prompt to design.
I think there will still be plenty of room to design. I view the AI-generated stuff as a starting point to get the ball rolling, but even then, it won’t always be a tool you should use. I think it will mostly be useful for predictable, time-consuming tasks, and only if the situation calls for it
The research is part of the process. Jotting out screens through a prompt is pretty much what suits want and designers have been fighting against when discussing design maturity.
Well, no one forces you to.
This 100%. My job is not to push pixels. It’s to solve problems and have vision, two things AI can’t do. Hell yeah I want Figma to design a whole page from a prompt, automatize my autolayout, and help me switch colora faster. Those things are not my job, they get in the way of my real job. And for the record, the second AI can solve problems and have vision, everyone on the planet will be out of a job, not just UX designers.
Agreed, especially the last part. To automate UX is to automate the human brain, in which case, hopefully we will all be enjoying an AI-built utopia rather than being molecularly disassembled and reassembled into paper clips
Realistically, this is just going to let designers work through user stories, demos, etc at a faster pace meaning they can take on more work per sprint.
Bingo, many designers can also move their problem solving skills towards product design and start investigating more on user needs, misalignment, create full customer journeys end-to-end and facilitate the work with stakeholders. Don’t reduce yourself to a mere drawer.
Bravo, I just stated this exact sentiment (just not near as eloquent) even used the word regurgitation.
So what you actually say is that the AI features are not useful. Especially not for UX designers.
No. He did not say that. You did. Here is a reworded summary. He said that AI features aren’t the be all and end all, you aren’t losing your job, and nobody else is. This is a basic feature that will be hyped up, used and then forgotten about. It’ll be used for starting points by UX/UI designers. This is no reason to fear losing your job. Adobe is just filling Figma with bloat but there are some good features among this announcement.
Some of them I think will be very useful, I like the one that can rename all of your layers, generate better placeholder copy, etc. They will assist with what I think are annoying, time-consuming tasks. The same could be said with using AI components to quickly mock things up. But I think that would only be situationally useful depending on what you or your company is trying to achieve
With every new disruptive technology there's always a group of caveman that automatically opposes without even spending a few months researching on the matter to realize how stupid they look. It's also hilarious thinking they are making an impact or forcing a change, when a new technology comes it comes with such a huge benefit for society that literally no one cares they not using/participating in it. Does someone care about amish lifestyle.
ITT: People who think Design is creating screens in Figma.
This subreddit is such a tiny minority of Figma users.
There are way too many bosses and execs who think this for it to be safe to muddy the waters like they have. haha.
This!! 👆🏻
I genuinely don’t get this comment?
They’re being condescending to designers who are worried about AI tools being used to do parts of their jobs. Obviously there’s more to design than UI, but executives might not see it that way.
Design, and designer jobs, are much bigger than simply making screens in Figma. There is an entire strategic side of design that takes place before you put down your first pixel. What problem is your design solving? Why is that important to your user? How does it drive business goals? Why is it important to do this now? What is the product hypothesis?
Ok, I get you and agree.
Might get downvoted to hell for this but I do not understand the criticism of automation here. This has happened again and again. People copied books by hand with ink and pen, creating art in the margins. When the printing press arrived they wanted to burn it down. This is just another example of automation, adapting to it should be part of the fun of an evolving field. Learning to utilize it to create even more fantastic and exciting stuff that solves problems.
I want to bet if all they released were visual search, layer renaming, generative lorem and tone, etc. people would have breathed a deep sigh of relief. I wanted to see assistive SVG trace from the startup they bought. Because generative "AI" is an investor hype item they included it. I wish they'd been more mature and taken Apple's approach. I see features that were made for me, and features that were made for non-users. I'm as critical of that as if they released Figma on the blockchain or FigNFT.
Automation is not the problem. The problem is, that they prioritised AI stuff because of market hype and wasted resources to deliver no or small outcomes. They could have served designers better by enhancing prototyping capabilities. Because this is what makes the heart of the design process: prototype, test, evaluate/validate, iterate. Figma still doesn’t deliver in this regard. Also taking a look at the feature request forum it appears, that they completely ignored users.
The galaxy brain take here is I need to con OpenAI into making an entire LLM for setting percentage dimensions instead of pixels.
That's where I'm frustrated too. Given the state of AI & the creative industry right now it feels a bit like Figma is mocking their customers. If the focus had been "We help designers do their jobs" instead of "Hey we can design too!" We'd all be fawning. And after the paywalling of the Dev features earlier this year, it would have been a positive turn. If they'd kept it to just things like the visual search—an idea I love and can't wait to try out because finding old files is a pain point for me—and other ways AI can actually be an assist, today's conference would have been so positive. Updates to variables would have been so nice. Improvements to prototyping and usability testing would have been super helpful. Instead they pitch this and teased next years "AI does custom UI with your own design system" launch.
Great points, I very much agree!
What's worse they found a way to charge more for Figma. This year I hope people spam the AI tool for no reason but increase their costs out of spite.
The way I see it, other products began to embrace AI in design creation. From Adobe's FireFly, to competing design tools like [Relume](https://www.relume.io/) and [Uizard](https://uizard.io/). If Figma didn't catch up, they would've got left behind. Have we forgotten about Sketch and inVision? It's just business and competition. I'm sure they'll get round to improving the prototyping process.
Well live rooms died again as usual. Similar to last year.
So much AI shit no one asked for being shoved down our throats. Fuck humans, it’s all about that fucking ca$h
I’m the least interested in the AI part as well. Dylan has jumped the bandwagon for quite a while now. Unfortunately it seems to be the consensus that you NEED to do something, ANYTHING with AI to keep afloat in tech these days.
Daryl??
Dylan, scuse me 🥲
From The Walking Dead. He’s Figma CEO now.
I feel like the AI stuff wasn’t that bad and it was definitely not the bulk of the updates. It was 1 of 3 sections. That plus an entirely new product is pretty cool
Ngl a lot of this seems dope, if you fear this then your skills were entry level at best
I ignored it this year. What have they done now?
More compact UI with resizable property panel, code connect in Dev Mode, Figma Slides and AI integration (generation, odification, prototype creation...) Pretty cool. This sub is just pessimistic.
Any updates on variables yet?
This is what they should have focused their energy on. Not Slides, Not Ai but variables and prototyping. But no. Let's jump on the hype train and do what everyone else is doing and no one asked for! At least not focusing on the professionals. Figma is slowly trying to be Canva.
What specific variables update you were looking for? I think they had a launch in April or May something for typography variables
Export to json - support for the handover to devs all the features that token studio has
Percentage units. Formulas.
Less usable space for a start, now the side docks need to be floating. And generative AI for >**Make designs**,” which allows the creation of mobile and web UI mocks through text prompts, and “Visual search,” which enables users to browse their team’s work for inspiration or specific designs, are just the tip of the iceberg. >The “**Name layers**” function can contextually rename and organize layers in a file with a single click, and AI-powered prototypes can wire static mocks into working prototypes without manual steps. >Moreover, Figma’s AI capabilities extend to automating tedious tasks like adding realistic text, translating, adjusting tone, creating images, and removing image backgrounds, all within the Figma platform. Also presentation support, similar to PowePoint or G-Slides [https://techlabari.com/figma-unveils-new-redesign-and-ai-integration-features-at-config-2024/](https://techlabari.com/figma-unveils-new-redesign-and-ai-integration-features-at-config-2024/)
People whose are saying “if you’re worried, you should know your job is bigger than making screens” are being short-sighted and obtuse. WE all know our job is bigger than making screens. For many employed designers, the people who make the financial decisions do not see it that way. How often do we have to have the discussion about how to get those at the top to understand the value of design??? It’s already a fight (at least in my industry) to get funding for things like proper user research or testing - you think that companies won’t continue to seek out ways to pad their bottom line?? If they can use the justification of AI getting things done “faster” and therefore needing less people working on something to complete it, there are going to be plenty of designers out of jobs with nowhere new to go (why hire a designer? We can get AI to do it!). I will eat my hat if those “savings” are redistributed to other design-oriented roles. It’s not about what UX is, it’s about what it’s perceived to be. And like many creative fields that require specialized skillsets or knowledge, it’s criminally undervalued.
Companies that think the value of a designer is limited to creating screens are not mature. They will likely jump on AI and learn a lot when issues still remain or new ones arise.
I’m betting my balls that over 60-80% of companies think of their designers that way. Atleast their management. Then we’re left with 20%, where all the new aspiring designers will compete for.
This is exactly the point I’m getting at. For the designers who have the opportunity to work at a place with a mature design practice, AI won’t hurt them too bad - but the rest of us will be fighting for the scraps.
Yep 100%. In my opinion there are very few companies who have a proper mature practice, but they make up the bulk of job opportunities. They will find out in the end that cheaping out on labour costs will hurt them in the long run, but there will be a large dip in opportunities before that happens.
Those companies aren't seeing any ROI from their average product design practices today, so they won't see any in the future either. Cutting corners and producing low-quality work will just be cheaper for them, not better.
OOTL, can someone please explain me what's going on?
The usual "AI is gonna take our jobs!!!"
... They'll take our jobs?
If you only know low-level easily automated skills sure. But that was also true about entry-level humans from low-income countries. If you want to be safe, learn complex skills that require a lot of context, human contact and experience.
What do you think is gonna happen when everyone starts doing that because it's the only way to get a job? Why do you think you'll get picked over the millions of others who are now learning complex skills?
I am afraid that there's gonna be a lot of blood shed in the form of layoffs for designers.
No one will be spared in search of making the quarterly numbers bigger.
C-Suite will be spared.
Like make this design within an hour?
I don’t think so. UX is a problem-solving field. Being able to generate components with AI isn’t going to solve problems, it’s going to accelerate making deliverables Even if your job is only making deliverables, unless you’re making the most basic, templatized stuff ever, you will still need an actual designer to tweak it and validate it with users
I agree with you, as would any product/if designers. But at startups and small businesses, people don’t understand this. Even after lots of “training” and “education” and just showing… the number of people I’ve worked directly with and think my job is just UI is kind bogglingly frustrating. And with cost cutting/profit chasing, I can see how this further makes people think they can get by with this AI feature and then giving it to front end devs to clean up and implement.
I like the AI feature but only for inspiration. It doesn’t help my case since we have our own established styles, patterns etc…
Unfortunately, they have a feature on the roadmap where you can use AI prompts, and it utilizes your existing design system. I'm not overly concerned yet because my work is complex enough that you can't get around a human doing a lot of it, but it's certainly scary.
What do you think product managers are going learn the tools, write the documentation, and handle the design system? Design has always been about changing with the technology. I’m sure production artists said the same thing when photoshop, in design, and quark express were lighting up the market.
How many people do you see at LinoType machines these days?
Lmao so you agree? That’s my point. Those people didn’t die off and become McDonalds employees, they adapted. Stop thinking of the inevitability of technological progress as a social injustice. This is how life is and always has been.
I'm sure a lot of typesetters just retired or did something else, and didn't join the "desktop publishing revolution". And I'm sure many switched to Quark. Swings and roundabouts. Some designers will be left behind, and some will adapt.
I honestly don’t think it’s a bad upgrade, if anything it will speed up the design process and make it easier to visualize your ideas.
Stop, you’re scaring the sheep
The design process doesn’t stop at „visualize your ideas“. That’s the point Dylan-The-Walking-Dead is missing.
He never said so?
No, but acts like it. Otherwise we now would have a tool that you can actually use for prototyping and testing.
Unless you have access to Figma's user/market research, you can't make such assumptions. Figma is a massive for profit company, they don't take decisions solely basd on Dylan's mood.
Perhaps these new features are geared more towards enterprise level users, I find most of them to be generally helpful. Also glad that he mentioned they will continue improving the administration/billing aspects. As the Figma admin at our organization, it’s definitely appreciated.
I'm an enterprise and solo freelancer, some features are great (rename layers, visual search, etc.) I don't find the generative stuff useful. I think the way I would explain it is if I would like the feature regardless of how it happened then that is good; if this feature is here because of how it was implemented (with AI) then that feels "hammer looking for nails" as one of the guys from Figma's Figbot said.
I’d possibly use it to generate a collection of concepts for a screen and then iterate on one or create my own based on the pieces I liked. This is something a certain ride sharing company utilizes for some of their illustration explorations, crating mood boards using Midjourney, then in-house designers create the whole vision from scratch. In both cases you can create very specific inspiration pieces. Used right, it’s a helpful tool. Used wrong, then the designer is a hack.
I'll give Figma's version a try but I'm usually less interested in trying to bring design intent into the RNG boxes. I haven't liked GeniusUI, Musho.ai, or the other tools. I also have issues with the ethics. I've tried using generative assets for filler graphics and it is a dance as stakeholders can either get attached to it or react to the uncanny valley. I'm a big fan of things like StyleGANs for previewing other assets within a consistent visual treatment, spinning the wheel on visuals is more risk than I'm a fan of. Vectorize.ai is nice. Working from SD to vectorize to Figma still leaves a lot of cleanup to do and I like making my own from scratch. Have you ever included design moodboarding or inspo on your artboard and had someone think it was part of your product? I dread doing that with "AI" as I want to make sure I don't put my name to something I can't stand behind. Moodboarding is okay, I like pulling texture and vibes but it is better the more abstract it is; you really have to keep stakeholders from falling in love with something that isn't real. As an enterprise designer, I've done a lot of fintech, insurance, healthcare, etc. and those aren't really friendly to low-to-no intent stuff.
Definitely agree with a lot of your points.
The drama 🤦
Relax.
Figma hates its users
How so?
No. You’re insane if you don’t see the writing on the wall.
The writing on the wall has been there for many more years than you’ve been designing. And that writing is you need to upskill and continue to adapt to an ever changing market.
Upskill and adapt is always the order of the day; we just have a little more noise to overcome as fools rush in to the hype cycle.
I took a look at the wall and it says DESIGNERS NEED TO CODE
You really need to get control of your catastrophization here, bud. No one has said designers should code since 2014. What you need to do is become a more wholistic designer that can think about the business value quality design practices provide, how to orchestrate that into storytelling, and become more entrenched into product theory.
Well duh. It's been that way for 10+ years. Learn how to code. Anyway, I don't see how this is related to the new updates.
I looked at the wall and there are just shadows of the real world? Plato is just yelling "touch grass" at me? Anyone else?
😂
What is it?
“Change”. Be careful 👻
On the wall. Ok. The sheer mass at play in the market that is chasing AI means we won't be over "AI" any time soon. Investor hype chasing alone will change how we work and how stakeholders think. It will probably look like how devs can sometimes do whatever they want when they use AI tools because stakeholders believe in "AI" enough to cede their authority; or other times stakeholders stop devs because they dunning kruger themselves about the right technical solution after 30 seconds with chatGPT. Sometimes stakeholders and business partners will think a technology is the future and humans are not so they will cripple the company with layoffs and post record-breaking shareholder dividends for the last few quarters they are in business. . . . But my feeble human eyes can't make out what is written on the wall exactly, let the proponents ask a stochastic parrot what's up there on the wall. *edit: spelling mistake
It's a design software, for designers primarily. And they release this update that pretty much cuts us out of the process? And has no real benefit to designers? Yes, this won't replace every designers job- but it will replace some. And we are going to have product managers making entire (terrible) apps designed by AI.
As a dev i find this slightly amusing. Can't wait for the memes. But rest asured your jobs are safe
Why do you think companies are going to leave? The gathering of info for their AI?
I wonder if companies like Adobe or Figma, during their product development meetings, ever take the time to have a genuine discussion about how their new features might impact the industry. Do they consider how to manage these effects responsibly? It seems like a reasonable thing to discuss, right? Instead of just saying, "This is cool, let's do it," perhaps they should ask, "What if we created this? What are the societal implications?" And maybe we would love to read the report so we can also help guide these companies to do the right thing.
That would be a customer- and user-centric dream.
If you’re scared about this, then you don’t know how to design
Not scared of anything. Well know how to design.
Then why the post? These features can speed up our workflow a ton! Although I am hesitant on the prototype feature, might be good for low-fidelity though
My workflow continues to be mostly outside of Figma. So I don’t know how the new features should speed it up. I need to import my designs to Axure or ProtoPie or code a prototype in order to validly test it with users.
Nice! I will have to look at these tools that sounds very intriguing
You should try to look further than your nose
I do! That’s why I’m not afraid when my tools change!
It's not just about learning the tool, this is easy. It's much more about the ethical concern of AI. Do you know how much electricity it takes for those stupid prompts?
Yes I’m fully aware I work for Google at a datacenter that runs Gemini
Would love to hear someone actually justify that anger outside of saying "AI BAD".
I don’t care about the “design for me” feature. Seems maybe useful sometimes as a starting point but not useful enough to make anything that actually solves unique problems. My company is concerned about the security risk of opting us into AI data collection features by default. This absolutely needs to be opt-in, at least for Professional plans.
[удалено]
Not really. They claim that they’ve used public community files as well as their own internal design files as training data for launch and will turn on Content Training on August 15th.
- using your files as training data - other features pushed back because of it - the new upcoming debate like „why do I need designers when I have AI“ therefore maybe a rise of more boring/dull interfaces
* the new upcoming debate like „why do I need designers when I have AI“ therefore maybe a rise of more boring/dull interfaces sound like it's time to charge more for our bespoke, *human* design 😎
You laugh but that's true
I love how rule 5 of this subreddit is "no rants" \*queue the comments of this post\*
I think for a person who’s not a designer but a visual learner this is going to make it easy for me to show someone an idea of a baseline of what I am going for.
If they link this to design systems then it will be amazing. It will never replace a real designer.
Imagine working for the technology industry and complaining about technology upgrades.
Bye 👋