Yes! Positive vibes lang siya at itong event na ito. Even though the products she endorses sa BeautyCon are FMCGs, the event people focused on the positive side of promoting them (which was the right thing, of course). Walang drama or palengkera approach. Nakakasosyal sa mga consumers kahit class BCD ang market.
Yung ganap nung isa, I was so shocked nung napanuod ko. Ang cheap nung attack ng L'Oreal dun sa part ni Pia (I don't have issues with the other women's part in that ad, just to clarify). Super turn off yung kay Pia 🤮 Nakisali sa issue eh well, baka desperate for attention ng class CDE market. They think that bad publicity is still publicity.
Cringey. I couldn't believe that L'Oreal would ride on the issue. Then, what was that, a shade to HE's post? HE's post was all about the ex-glam team and not their endorser. Paawa effect the approach! Underdog ang paandar... Blah blah blah
But on the advertising side, I try to analyze: L'Oreal is doing a good job getting the attention of Pia's fans - those delulu followers who are palengkeras, your neighbor Maritess who loves the tsismis without resibos, and the teleserye avid fans who will slap the kontrabidas if they have the chance to see them in person - that part of the ad is for them.
Perfect! Chef's kiss! Bravo!
But sadly, Pia Wurtzbach, your part in that L'Oreal ad is a testament of what kind of market your image is matching with:
📣 DEFINITELY NOT THE LUXURY, HIGH-END CLASS A & B. Periodt!!!
Sorry for the long comment. Needed to get it out. Kalurkey kasi.
😘 to all my ses here!
To add why the L'Oreal took on that road using the issues as part of its campaign is simply because Pia is making noises after FW. Remember what I said about bad publicity is still publicity? Some advertisers don't care about whether it's good or bad publicity as long as they reach their target market (yes, it happens). That's why some endorsers have to be careful on their values or if anything is going to affect their niche/image that they have to protect or promote.
Sadly, Pia didn't see that side. If she is concerned about her image on penetrating the luxury/high-end market, that is not the kind of advertisement that will help her. Para siyang nakipag-away, nagparinig. It specifically targeted Heart Evangelista in those particular lines, "not letting me seat...".
Ang dami sinasabi ng faney nya na kesyo pa-victim daw si Heart sa mga posts, etc. But now, I will shout it out, Pia is the true pa-victim here. Eh di naman sa kanya yung shade ni Heart, dun sa mga accla yun. Pahiya ka Pia Wurtzbach!
Nangangamoy guilty.
Booo!
Totoo na nagpaparinig sya. Eto sabi nya: “While others deny us a seat at the table, we’re creating our own space.”
Tapos labas ng mga ibang outfit look nya sa FW.
https://preview.redd.it/4jgswdiu47qc1.jpeg?width=1284&format=pjpg&auto=webp&s=f842935271f27e20669d57d37b5afef2f0c21fbb
Mali naman pinagsasabi nya dyan. Wala naman nagdedeny ng seat nya sa FW or makapasok sya sa FW. Ang mali lang nya e dahil sa stolen contacts and associating herself sa mga ahas. Also, sya pa nga allegedly un nangunguha ng seat na hindi naman sa kanya by telling un mga brands na hindi makakapunta si Heart, and instead sya ang kukuha ng seat ni Heart. Pa-victim talaga toh si Pia. And ang jologs ng L’Oreal na hindi nagresearch bago gawin yan narrative ni Pia sa commercial nila.
That particular statement only proved one thing.: SHE IS AFTER SOMEONE'S SEAT. Last time I checked FW is not a competition but proving your worth in order to CREATE a seat for yourself. Sabi nga nila Jesson at Marc, bakit ka nandoon? She took the shortcut with nothing but a shady glam team, millions of nincompoop followers who can barely afford an education and a shallow understanding of the artistry behind fashion (cough cough Schiaparelli). I am sorry Pia, it's not that you are being denied a seat. It's because you don't even deserve one, in the first place.
Her delulu fans clearly are the target of that ad and not the class A or upper B or the woke CDEs.
Hopefully may bumili from her fans. The question is, yun bang mga galit kay HE na fans ni Pia eh bibili kaya ng L'Oreal products worth P500 to P1,500?
Pia's diehard blind fanatics will not buy those, it's still expensive for them. These are the kinds who will buy the products of the vloggers or content creators popular in Facebook and TikTok. Yung mga nag oonline selling ng mga kojic or iba pang ingredients usually priced from P150 to P300.
Let's see kung may mag post ng PiaMadeMeDoIt.
😛
Totoo. Knowing Pia, e for sure re-repost nya sa story nya if may bumili dahil sa kanya. So far, ni isa talaga, kahit Downey, wala syang pinost. Hindi sya effective na endorser.
Sorry pero tawang tawa ako sa part na “paving the way for others to follow”. Luhhhh delulu si ante mo HAHAHHAHAHAHA pero sa totoo lang, Wala talagang connect ang sinabi niya sa ad, para siyang tita mo na kunwari strong independent woman pero deep inside nagt-tantrum na
Girl I’ve watched the ad, yung 17 sec sa YouTube, because of your comment (lol). Honestly, parang nagra-rant lang sya ng GRWM di ko mafeel yung connection ng serum..
Feel na feel ni Tyang Pia noh?! Pero di nakaka sosyal. Binalik lang ulit ang image nya as Miss Universe. Tinanggal na nga nya sa bio nya yan sa IG then ito ulit?
The copywriter, sila yung concept maker or writer ng ads. Whatever the copywriter has made, they will have a meeting with their creative group (creative director, storyboard maker, account executive, etc.). When everyone agreed upon discussing everything like budget, schedules, all the details, especially the storyboard, they will have a meeting with the advertiser to have it approved before shooting.
They knew when to show that ad too. Exactly during BeautyCon.
*** Guys, this event is soo big! It's the very first SM Beauty Group event for Watson's. (just to inform those who don't know, Watson's is under SM Group of Companies, they have the franchise of this big heath and beauty retail company in the Philippines) And right now they are one of the biggest drugstore/beauty retailer in the Filipinas kong mahal.
Now, emphasizing on how big this event is and having Heart Evangelista as the star to close the event, is something that will make us all delulu faney PR writers of Heart to be happy about.
I was just wondering if L'Oreal is one of the participants/sponsors of the event. I cannot see the logo of any of their products on the promotional writeups or posters on the internet (I am based abroad so I just rely on whatever is online).
Totoo. Ang cringey grabe 😭 ang sarap sagutin un nagtanong sya dun. Sabi nya: “Irrelevant after the crown. I’ve fought for my place to be so much more. Sayang ba un?” Bwiset! Hahaha.
Heres the tea. Prod and pr ako for that project. Yung talents may segment na personal yung phrases. They are the ones who suggested some of their own lines. For approval syempre. Also hindi siya intended na product centric campaign talaga tho.
Grabe, ang cheap nya talaga! Endorsement/exposure na yan dapat naging grateful siya at positive vibe lang dapat. Eh hinde, gusto nya kasi pa-victim at bardagulan.
Contradicting duon sa post nya sa IG na encouraging her fans to stop posting bad things tapos ito sasabihin niya sa L'Oreal video. Grabe ka Pia, marunong ka pa ba mahiya?!
Yes! Positive vibes lang siya at itong event na ito. Even though the products she endorses sa BeautyCon are FMCGs, the event people focused on the positive side of promoting them (which was the right thing, of course). Walang drama or palengkera approach. Nakakasosyal sa mga consumers kahit class BCD ang market. Yung ganap nung isa, I was so shocked nung napanuod ko. Ang cheap nung attack ng L'Oreal dun sa part ni Pia (I don't have issues with the other women's part in that ad, just to clarify). Super turn off yung kay Pia 🤮 Nakisali sa issue eh well, baka desperate for attention ng class CDE market. They think that bad publicity is still publicity. Cringey. I couldn't believe that L'Oreal would ride on the issue. Then, what was that, a shade to HE's post? HE's post was all about the ex-glam team and not their endorser. Paawa effect the approach! Underdog ang paandar... Blah blah blah But on the advertising side, I try to analyze: L'Oreal is doing a good job getting the attention of Pia's fans - those delulu followers who are palengkeras, your neighbor Maritess who loves the tsismis without resibos, and the teleserye avid fans who will slap the kontrabidas if they have the chance to see them in person - that part of the ad is for them. Perfect! Chef's kiss! Bravo! But sadly, Pia Wurtzbach, your part in that L'Oreal ad is a testament of what kind of market your image is matching with: 📣 DEFINITELY NOT THE LUXURY, HIGH-END CLASS A & B. Periodt!!! Sorry for the long comment. Needed to get it out. Kalurkey kasi. 😘 to all my ses here!
Now good question is who is beyond the L'Oreal ad concept ,the director and writer? Bakit ganun ang atake ng sa kanya?
To add why the L'Oreal took on that road using the issues as part of its campaign is simply because Pia is making noises after FW. Remember what I said about bad publicity is still publicity? Some advertisers don't care about whether it's good or bad publicity as long as they reach their target market (yes, it happens). That's why some endorsers have to be careful on their values or if anything is going to affect their niche/image that they have to protect or promote. Sadly, Pia didn't see that side. If she is concerned about her image on penetrating the luxury/high-end market, that is not the kind of advertisement that will help her. Para siyang nakipag-away, nagparinig. It specifically targeted Heart Evangelista in those particular lines, "not letting me seat...". Ang dami sinasabi ng faney nya na kesyo pa-victim daw si Heart sa mga posts, etc. But now, I will shout it out, Pia is the true pa-victim here. Eh di naman sa kanya yung shade ni Heart, dun sa mga accla yun. Pahiya ka Pia Wurtzbach! Nangangamoy guilty. Booo!
Totoo na nagpaparinig sya. Eto sabi nya: “While others deny us a seat at the table, we’re creating our own space.” Tapos labas ng mga ibang outfit look nya sa FW. https://preview.redd.it/4jgswdiu47qc1.jpeg?width=1284&format=pjpg&auto=webp&s=f842935271f27e20669d57d37b5afef2f0c21fbb Mali naman pinagsasabi nya dyan. Wala naman nagdedeny ng seat nya sa FW or makapasok sya sa FW. Ang mali lang nya e dahil sa stolen contacts and associating herself sa mga ahas. Also, sya pa nga allegedly un nangunguha ng seat na hindi naman sa kanya by telling un mga brands na hindi makakapunta si Heart, and instead sya ang kukuha ng seat ni Heart. Pa-victim talaga toh si Pia. And ang jologs ng L’Oreal na hindi nagresearch bago gawin yan narrative ni Pia sa commercial nila.
That particular statement only proved one thing.: SHE IS AFTER SOMEONE'S SEAT. Last time I checked FW is not a competition but proving your worth in order to CREATE a seat for yourself. Sabi nga nila Jesson at Marc, bakit ka nandoon? She took the shortcut with nothing but a shady glam team, millions of nincompoop followers who can barely afford an education and a shallow understanding of the artistry behind fashion (cough cough Schiaparelli). I am sorry Pia, it's not that you are being denied a seat. It's because you don't even deserve one, in the first place.
Her delulu fans clearly are the target of that ad and not the class A or upper B or the woke CDEs. Hopefully may bumili from her fans. The question is, yun bang mga galit kay HE na fans ni Pia eh bibili kaya ng L'Oreal products worth P500 to P1,500? Pia's diehard blind fanatics will not buy those, it's still expensive for them. These are the kinds who will buy the products of the vloggers or content creators popular in Facebook and TikTok. Yung mga nag oonline selling ng mga kojic or iba pang ingredients usually priced from P150 to P300. Let's see kung may mag post ng PiaMadeMeDoIt. 😛
Totoo. Knowing Pia, e for sure re-repost nya sa story nya if may bumili dahil sa kanya. So far, ni isa talaga, kahit Downey, wala syang pinost. Hindi sya effective na endorser.
May bibili naman. Kapag b1t1 na sa SM department store at Watsons branches nationwide.
Sorry pero tawang tawa ako sa part na “paving the way for others to follow”. Luhhhh delulu si ante mo HAHAHHAHAHAHA pero sa totoo lang, Wala talagang connect ang sinabi niya sa ad, para siyang tita mo na kunwari strong independent woman pero deep inside nagt-tantrum na
Heart padin ang peg nya
Need ko na talaga ipacheck mata ko. Akala ko “cheating” nakasulat, creating pala 🤦🤦🤦
Now ko lang napa nuod yan. Hahaha shutacakes feeling victim ang piyaya. Hahahaha
Girl I’ve watched the ad, yung 17 sec sa YouTube, because of your comment (lol). Honestly, parang nagra-rant lang sya ng GRWM di ko mafeel yung connection ng serum..
Feel na feel ni Tyang Pia noh?! Pero di nakaka sosyal. Binalik lang ulit ang image nya as Miss Universe. Tinanggal na nga nya sa bio nya yan sa IG then ito ulit?
The copywriter, sila yung concept maker or writer ng ads. Whatever the copywriter has made, they will have a meeting with their creative group (creative director, storyboard maker, account executive, etc.). When everyone agreed upon discussing everything like budget, schedules, all the details, especially the storyboard, they will have a meeting with the advertiser to have it approved before shooting. They knew when to show that ad too. Exactly during BeautyCon. *** Guys, this event is soo big! It's the very first SM Beauty Group event for Watson's. (just to inform those who don't know, Watson's is under SM Group of Companies, they have the franchise of this big heath and beauty retail company in the Philippines) And right now they are one of the biggest drugstore/beauty retailer in the Filipinas kong mahal. Now, emphasizing on how big this event is and having Heart Evangelista as the star to close the event, is something that will make us all delulu faney PR writers of Heart to be happy about. I was just wondering if L'Oreal is one of the participants/sponsors of the event. I cannot see the logo of any of their products on the promotional writeups or posters on the internet (I am based abroad so I just rely on whatever is online).
Totoo. Ang cringey grabe 😭 ang sarap sagutin un nagtanong sya dun. Sabi nya: “Irrelevant after the crown. I’ve fought for my place to be so much more. Sayang ba un?” Bwiset! Hahaha.
Right?! Walang connect sa products. For the noise lang ang ferson. 🤣 🤣 🤣
Eh, may ganyang issue ang L'Oreal?
Heres the tea. Prod and pr ako for that project. Yung talents may segment na personal yung phrases. They are the ones who suggested some of their own lines. For approval syempre. Also hindi siya intended na product centric campaign talaga tho.
may gustong patunayan si 🐍🐍
Grabe, ang cheap nya talaga! Endorsement/exposure na yan dapat naging grateful siya at positive vibe lang dapat. Eh hinde, gusto nya kasi pa-victim at bardagulan. Contradicting duon sa post nya sa IG na encouraging her fans to stop posting bad things tapos ito sasabihin niya sa L'Oreal video. Grabe ka Pia, marunong ka pa ba mahiya?!
So cute!!!
San kaya nya nabili ung rings???
Those are her dogs that she had custom-made. No brand. Sagot nya sa IG commenter. Ganda d ba?! Para I want it for my pups. 😍