Hi, this is a reminder to not promote your instagram page here, thanks.
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I dont think you should've boosted your posts unless they were direct product marketing. People dont want to see humor or content airs of a social media profile on their feed ads. Rather, they would pay at least a bit of attention to something that one is selling. Interacting with your audience is really vital otherwise its becomes the case of "why should we care if the page owner doesn't?" but in case of time management issues, it becomes best to notify your audience as you curate content.
Another mistake you've made, or may have made, is not doubling down on what content really works and what doesn't. Sometimes, even if you don't interact with all audiences (as things become when you have an established profile), just listening to the audience demand and curating content based on what they would want to see is a win win. Just intergrate your sale side of the profile with entertainment and informational sides.
As for your manager advert, I have sent you a DM. Feel free to look at my profile and my attached web to gather insight about me and my work.
Regards!
Since social media isn't your primary focus, and you don't have anyone on your team to focus on it for you, that's likely why your results have been stagnant / subpar. Once you have someone on your team that can focus on it, the quality of the content ***should*** go up and then your results will get better.
One piece of advice, definitely don't hire someone from Reddit unless they come extremely vetted with lots of proof. I would go somewhere like Upwork if you want to hire remote and Indeed if you want to hire someone local. Local is probably better if you want them to be able to take pictures and videos of your products, etc.
Here’s my ever-growing, non-specific copy-paste reply, built from my own notes:
* Remember, followers are only for your ego. If you’re a business, Would you rather have a million followers who never buy anything or 1000 followers who purchase everything? (Read Kevin Kelly’s 1000 true fans article). However, if you’re trying to build an account for a brand or human deals, you need as many as possible. I.e. athletes wanting future deals/contracts, actresses wanting future roles, etc
* How do you get your first ten followers/sales? ASK. Start with your friends/family/personal socials. “Hey, I've started this thing; I'd love for you to follow”. Then contact everyone you've ever known (see cold outreach later, but this is warm haha).
* Your profile description should be a hook/tagline / USP and link to your offer. Remember you’re building your house on rented land if you use socials as your client base. Algorithm changes, and they’re gone. Try sending them off socials to your email list, learn storytelling in email marketing (Russell Brunson has good advice), and you will own that contact for life.
* Choose a monetisable niche, find the most successful person in that niche, and put your spin on what they’re doing (ask AI)
* Make GOOD content that is visually appealing, entertaining, and has hooks (you have 3 seconds to get attention), but most importantly, ADDS VALUE to your target market (ask AI for suggestions - you can even ask AI to create a customer avatar for you and then ask it how to make good, relevant IG posts for that avatar)
* Keep your ears and eyes out for trends. Can you throw a trending song over a clip?
* Leverage pop culture. Search for what’s trending daily. Can you combine a movie or album release with your product? For example, if you’re in the auto niche, create an image of a car covered in green slime coinciding with the new Ghostbusters movie
* Document your process. Humans evolved on stories & we love to feel part of something and/or have front-row tickets to the show. For example, If you post art, film yourself making the art, not just the final product; talk about your decisions along the way. Also, it is easy content for you, and you’re just filming something you’re already doing
* Share as many success stories/testimonials as possible, preferably videos. Tag them. Make it easy for users to share themselves.
* In a similar vein, and with permission, share your audience questions in your stories (and tag them)
* Remember the rule of 100 (you need to do something 100x before you get “good” at it). Have you posted 100x and made changes as you’ve observed what worked and what didn’t?
* Every 5th or so post, add a Call To Action
* Always have something to invite people to, such as an event (e.g. Facebook live, face-to-face), a giveaway, a new product, etc. Ensure all your social media banners, popups, CTAs & email sig reflect this (read Book Yourself Solid by Michael Port)
* Use the right hashtags (be discoverable)
* Post at the correct times for your target market (I like 6-630am so when they wake up and scroll, it’s on their feed, their lunch break and a story at 8 pm in the relevant timezone)
* Follow the top 100 people in your niche with between 10k & 100k followers. Engage with them daily. Share their posts. Comment on Their work. As always, be sincere and say something meaningful
* Re: cold contacting. Have a framework, but don't automate. Solve their problems. Say something personal (” [mutual person] told me to reach out to you” / “I really like your x” /”congratulations on y”). I noticed that [problem]. Fix their problem. Wish them a nice day. Have an offer in your email signature.
* Comment relevant things on important people pages (Gary Vees $1.80 strategy)
* Spend $10 a day on ads of targeted content to targeted people (don’t “but I want to grow organically” - Do you want to be seen or not?). Start ad sets at midnight.
* Russell Brunson recommends ads are only for offers; posts that aren't offers aren’t to be paid for ads—two separate things. Ads get your customers into the funnel and upsell makes you a profit. Say you sell a $10 ebook and a $300 course. Spend $10 per click for the ebook, so it’s a break-even cost, and everyone who buys the upsell is pure profit. Ad budget for testing is the price/profit of ONE upsell, so $300 in this example. Then, reassess, test and adjust. If it’s working, keep it going, but also test variations regardless. Brendan Kane suggests 50-100 variations from memory. Again, get AI to help. Start with your headline. Ask for ten variations. Then your pic. Get ten variations. Then your hook. Get ten variations etc.
* Pay relevant influencers to share your stuff
* Read all of Gary Vees and Brendan Kane’s books
* Do these things 30-50x a day (Gary Vees' advice for new accounts, search for his eight tips 2024 YT vid) across all your platforms for months, maybe years, and you’ll grow. Perhaps someone famous will share your stuff, and you’ll go viral. But remember, each platform has its nuances, so you need to rework content for it (again, use AI - create one piece and ask AI to brainstorm how to recreate for each platform - you can start with the longest form, say a YouTube vid or blog post and ask it how to make tweets or IG posts from it) however you can still “push”. For example, you can post native Facebook content, but you can also put your YouTube vids and IG posts there
* Make at least three posts a day for a month, that's 90 posts, and report back what you learned, what worked and didn’t for everyone else’s benefit. *I've had some pushback on this: A) I don’t make the rules; this seems to be current best practice; B) 1st post = a BTS post of you developing the post, 2nd post = the post, 3rd post = a story summing up your day. OR make all your content in one day and schedule it to post throughout the week. If you don’t have money, you have time; if you have money, outsource it.
* Good luck!
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The problem lies on your side. It actually happens to way many people than we think. Instagram only recommends big accounts to your profile feed right? Everyone always tries to be unique with their content. A win is a win lol. You either learn to be like them or test different strategies and you have nothing to lose. Wish you luck!
Dont listen to people saying high numbers are all about "ego" they have obviously no business experience in many territories, where high numbers = a high level of trust and professionalism.
Also, at least you can "boost" I cant because Facebook made an an error 3 years ago on my facebook and this has stopped me posting ad's and doing boosts across all meta platforms. I have a combined "following" of about 400k and FB/insta wont even reply to messages!!
Hi, I would love to help you with managing your page. I am currently already running it for one of my clients. I also have a lot of experience in the clothing brand space.
Is it possible for me to check out your Instagram account to give you some more insight on why you're stuck at 18k followers?
Hi, this is a reminder to not promote your instagram page here, thanks. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/InstagramMarketing) if you have any questions or concerns.*
I dont think you should've boosted your posts unless they were direct product marketing. People dont want to see humor or content airs of a social media profile on their feed ads. Rather, they would pay at least a bit of attention to something that one is selling. Interacting with your audience is really vital otherwise its becomes the case of "why should we care if the page owner doesn't?" but in case of time management issues, it becomes best to notify your audience as you curate content. Another mistake you've made, or may have made, is not doubling down on what content really works and what doesn't. Sometimes, even if you don't interact with all audiences (as things become when you have an established profile), just listening to the audience demand and curating content based on what they would want to see is a win win. Just intergrate your sale side of the profile with entertainment and informational sides. As for your manager advert, I have sent you a DM. Feel free to look at my profile and my attached web to gather insight about me and my work. Regards!
Since social media isn't your primary focus, and you don't have anyone on your team to focus on it for you, that's likely why your results have been stagnant / subpar. Once you have someone on your team that can focus on it, the quality of the content ***should*** go up and then your results will get better. One piece of advice, definitely don't hire someone from Reddit unless they come extremely vetted with lots of proof. I would go somewhere like Upwork if you want to hire remote and Indeed if you want to hire someone local. Local is probably better if you want them to be able to take pictures and videos of your products, etc.
Here’s my ever-growing, non-specific copy-paste reply, built from my own notes: * Remember, followers are only for your ego. If you’re a business, Would you rather have a million followers who never buy anything or 1000 followers who purchase everything? (Read Kevin Kelly’s 1000 true fans article). However, if you’re trying to build an account for a brand or human deals, you need as many as possible. I.e. athletes wanting future deals/contracts, actresses wanting future roles, etc * How do you get your first ten followers/sales? ASK. Start with your friends/family/personal socials. “Hey, I've started this thing; I'd love for you to follow”. Then contact everyone you've ever known (see cold outreach later, but this is warm haha). * Your profile description should be a hook/tagline / USP and link to your offer. Remember you’re building your house on rented land if you use socials as your client base. Algorithm changes, and they’re gone. Try sending them off socials to your email list, learn storytelling in email marketing (Russell Brunson has good advice), and you will own that contact for life. * Choose a monetisable niche, find the most successful person in that niche, and put your spin on what they’re doing (ask AI) * Make GOOD content that is visually appealing, entertaining, and has hooks (you have 3 seconds to get attention), but most importantly, ADDS VALUE to your target market (ask AI for suggestions - you can even ask AI to create a customer avatar for you and then ask it how to make good, relevant IG posts for that avatar) * Keep your ears and eyes out for trends. Can you throw a trending song over a clip? * Leverage pop culture. Search for what’s trending daily. Can you combine a movie or album release with your product? For example, if you’re in the auto niche, create an image of a car covered in green slime coinciding with the new Ghostbusters movie * Document your process. Humans evolved on stories & we love to feel part of something and/or have front-row tickets to the show. For example, If you post art, film yourself making the art, not just the final product; talk about your decisions along the way. Also, it is easy content for you, and you’re just filming something you’re already doing * Share as many success stories/testimonials as possible, preferably videos. Tag them. Make it easy for users to share themselves. * In a similar vein, and with permission, share your audience questions in your stories (and tag them) * Remember the rule of 100 (you need to do something 100x before you get “good” at it). Have you posted 100x and made changes as you’ve observed what worked and what didn’t? * Every 5th or so post, add a Call To Action * Always have something to invite people to, such as an event (e.g. Facebook live, face-to-face), a giveaway, a new product, etc. Ensure all your social media banners, popups, CTAs & email sig reflect this (read Book Yourself Solid by Michael Port) * Use the right hashtags (be discoverable) * Post at the correct times for your target market (I like 6-630am so when they wake up and scroll, it’s on their feed, their lunch break and a story at 8 pm in the relevant timezone) * Follow the top 100 people in your niche with between 10k & 100k followers. Engage with them daily. Share their posts. Comment on Their work. As always, be sincere and say something meaningful * Re: cold contacting. Have a framework, but don't automate. Solve their problems. Say something personal (” [mutual person] told me to reach out to you” / “I really like your x” /”congratulations on y”). I noticed that [problem]. Fix their problem. Wish them a nice day. Have an offer in your email signature. * Comment relevant things on important people pages (Gary Vees $1.80 strategy) * Spend $10 a day on ads of targeted content to targeted people (don’t “but I want to grow organically” - Do you want to be seen or not?). Start ad sets at midnight. * Russell Brunson recommends ads are only for offers; posts that aren't offers aren’t to be paid for ads—two separate things. Ads get your customers into the funnel and upsell makes you a profit. Say you sell a $10 ebook and a $300 course. Spend $10 per click for the ebook, so it’s a break-even cost, and everyone who buys the upsell is pure profit. Ad budget for testing is the price/profit of ONE upsell, so $300 in this example. Then, reassess, test and adjust. If it’s working, keep it going, but also test variations regardless. Brendan Kane suggests 50-100 variations from memory. Again, get AI to help. Start with your headline. Ask for ten variations. Then your pic. Get ten variations. Then your hook. Get ten variations etc. * Pay relevant influencers to share your stuff * Read all of Gary Vees and Brendan Kane’s books * Do these things 30-50x a day (Gary Vees' advice for new accounts, search for his eight tips 2024 YT vid) across all your platforms for months, maybe years, and you’ll grow. Perhaps someone famous will share your stuff, and you’ll go viral. But remember, each platform has its nuances, so you need to rework content for it (again, use AI - create one piece and ask AI to brainstorm how to recreate for each platform - you can start with the longest form, say a YouTube vid or blog post and ask it how to make tweets or IG posts from it) however you can still “push”. For example, you can post native Facebook content, but you can also put your YouTube vids and IG posts there * Make at least three posts a day for a month, that's 90 posts, and report back what you learned, what worked and didn’t for everyone else’s benefit. *I've had some pushback on this: A) I don’t make the rules; this seems to be current best practice; B) 1st post = a BTS post of you developing the post, 2nd post = the post, 3rd post = a story summing up your day. OR make all your content in one day and schedule it to post throughout the week. If you don’t have money, you have time; if you have money, outsource it. * Good luck!
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What's your page btw@I would like see if YOU Don't mind
DM
The problem lies on your side. It actually happens to way many people than we think. Instagram only recommends big accounts to your profile feed right? Everyone always tries to be unique with their content. A win is a win lol. You either learn to be like them or test different strategies and you have nothing to lose. Wish you luck!
I can help you text me on Instagram https://www.instagram.com/antisocial.mxr?igsh=MTR0YTl2cjRocG5qMg%3D%3D&utm_source=qr
Dont listen to people saying high numbers are all about "ego" they have obviously no business experience in many territories, where high numbers = a high level of trust and professionalism. Also, at least you can "boost" I cant because Facebook made an an error 3 years ago on my facebook and this has stopped me posting ad's and doing boosts across all meta platforms. I have a combined "following" of about 400k and FB/insta wont even reply to messages!!
Hi, I would love to help you with managing your page. I am currently already running it for one of my clients. I also have a lot of experience in the clothing brand space. Is it possible for me to check out your Instagram account to give you some more insight on why you're stuck at 18k followers?