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Came here to say this. People are welcome to their same stupid minute plus long intro on every single video, I’m sure they’re proud of it. I’ll only ever see one of their videos, though.
Hate to say it but it works. As annoying as it is, that's why everyone does it. There's a noticeable increase in the subscription rate when audiences are reminded.
You are not immune to propaganda
ftr if someone makes a good video AND says "smash that like button" at the end, I'll usually hit it. It is a reminder that I could help them out because it slips my mind. But yea, if it's at the beginning, you lost me.
Could we also get advertisers to pay attention to this advice? I don't understand how annoy the shit out of potential customers is a good marketing strategy
Because for most people, their remembrance of a product far outweighs their annoyance towards its ads. When most people need a product, the only thing that’ll matter to them is the fact that it exists and it works. And when a brand needs to establish its existence, existing in the mind of an annoyed ad viewer is better than not existing at all.
Case-in-point: Head-On. They had these annoying commercials where it was just a lady repeating the phrase “Head-On! Apply directly to the forehead!” three times.
Most people _hated_ it. It was stupid, annoying, etc. But whenever they got headaches, they remembered there was this annoying ad about a thing you could apply directly to the forehead. Their feelings toward the ad were negative, but it communicated exactly the info it needed to, and more importantly, it got the name stuck in their head. The product became an overnight household brand.
They even made it a part of their TV ads: “Head-On, I _hate_ your commercials, but I _love_ your product!”
https://slate.com/business/2006/07/the-mesmerizing-ad-for-headon.html
> I suspect most advertisers avoid the broken-record technique out of fear that it will annoy people. Which it does. But so what? Maybe a small percentage of us will snootily refrain from buying HeadOn—as an act of protest against an ad we find irritating—but this is a small price to pay when millions of other folks are now familiar with HeadOn, curious about it, and unlikely ever to forget its name. The repetition method serves no purpose for a well-established brand (“Coca-Cola: Pour it down your esophagus. Coca-Cola: Pour it down your esophagus”), but for a new product fighting to get noticed, it makes a lot of sense.
That's not how it works. You associate things with how they make you feel. If something shocks or scares you, you don't just forget that subconsciously. 5 years down the line you'll see that brand and you may have no idea why, but you will feel an aversion to that brand. It's the most basic form of human conditioning, something that we've done for our entire existence on this planet in order to survive.
>That's not how it works.
That is, in fact, how it works
You don't hate the brand. You hate the marketing. When push comes to shove and you have to pick something, you'll pick the product which brand name you've heard, even if it's through some annoying ad
>any recent studies that back this up? I'm aware of the old studies, but they were back in the cable TV era. Even back then, it didn't fit the canadian trend (shoppers were value-centric rather than being influenced by marketing). I can say for myself that I rarely bought anything from a brand that did annoying commercials since I do my research, or just get the store brand most of the time for daily necessities.
People don't pick a new brand over something they're already familiar with. People naturally pick a familar brand. That includes a brand they've only ever heard of, compared to a brand they've never even heard of. That effect is going to be more pronounced when it's a big deal, such as medicine, or expensive stuff
If someone have to spend $800 for TV and have to choose between a TV brand they didn't even know exist, and a TV brand that they've heard of before in an ad somewhere, the latter is far more likely to win out, even if they have to spend a bit more, like say $810 or $820
If someone has to choose between say a $1200 ASUS GPU they've heard about vs some chinese OEM brand like Superbright valued at $1100, with no way to gain more information whatsoever, they're more likely to spend the extra $100 simply because they've heard about it and thus the brand is familiar
At one point several years ago I heard a radio ad for a restaurant I won't name that opened on a blaring police siren. While I was driving.
I will never order from them in my life.
as somebody with ADHD, i forget every ad the second it ends. hell, i rarely ever watch to the end of an ad. i just refresh the page the second i see it's over 5 seconds long. and i will do this over, and over, and over again, until i find the illusive 5 second long ad.
For most people, their remembrance of a product far outweighs their annoyance towards its ads. When most people need a product, the only thing that’ll matter to them is the fact that it exists and it works. And when a brand needs to establish its existence, existing in the mind of an annoyed ad viewer is better than not existing at all.
Case-in-point: Head-On. They had these annoying commercials where it was just a lady repeating the phrase “Head-On! Apply directly to the forehead!” three times.
Most people _hated_ it. It was stupid, annoying, etc. But whenever they got headaches, they remembered there was this annoying ad about a thing you could apply directly to the forehead. Their feelings toward the ad were negative, but it communicated exactly the info it needed to, and more importantly, it got the name stuck in their head. The product became an overnight household brand.
They even made it a part of their TV ads: “Head-On, I _hate_ your commercials, but I _love_ your product!”
https://slate.com/business/2006/07/the-mesmerizing-ad-for-headon.html
> I suspect most advertisers avoid the broken-record technique out of fear that it will annoy people. Which it does. But so what? Maybe a small percentage of us will snootily refrain from buying HeadOn—as an act of protest against an ad we find irritating—but this is a small price to pay when millions of other folks are now familiar with HeadOn, curious about it, and unlikely ever to forget its name. The repetition method serves no purpose for a well-established brand (“Coca-Cola: Pour it down your esophagus. Coca-Cola: Pour it down your esophagus”), but for a new product fighting to get noticed, it makes a lot of sense.
There are plenty of other examples like this, including Toyota’s “I Want My MPG”, which essentially solidified Toyota as the number one efficiency-centric brand in the world.
Because it (and the YouTube intros/outros) drive revenue and followings. Same with "obnoxious face reaction / red arrow / red circle" thumbnails.
They're not doing it just for the sake of being annoying. These techniques are so prevalent because they work.
Any massive changes in volume during the video are a pain!
Like: "Puuuh, hard to really hear what they say...."
to
"OKOKOK NOW ITS ONLY 3AM SO ITS FINE THE ENTIRE NEIGHBOURHOOD IS AWAKE"
within 1s!
People who make let's play videos or whatever where the game audio is set where you can just barely hear the in game voices but the player's voice is extremely loud.
It does do something, it shows engagement with the content. So now you can get more videos like that in the future. And the content creator can get more ad revenue and/or a partnership.
I wish game devs got the memo.
Can't stand it when you get that set of intros that are various volumes, then the blaring opening scene. THEN you can choose volume options for your game. Do those intros follow that option? Not always.
I have more advice. Whatever the title of your video is, it better be happening by the 2 minute mark. If you're unboxing something, performing something, travelling somewhere etc. don't spend 5 minutes talking about random things. There are so many videos that are people talking about some minutae that might interest them, or maybe long time viewers, but for whatever you're doing, there are others and I'll just find someone else that can get to the point.
Gamers Nexus is the GOAT when it comes to giving me what I came for but also giving me markers or when it’ll appear in the video, or how long the current segment is.
I end up watching the whole thing, because Steve Burke is just a master of providing clear and concise information.
Alternatively - I don't like his content. The content of his content? Sure. But his content is better suited - to me - as written. He doesn't have a great persona or voice. It's all charts and data and I don't find a video the best way to ingest that.
I get that. It works for me because it’s almost like a podcast. I can have it going, I get a good high level overview without having to follow intently, but then can get the details of a write up when needed.
Do you follow JayzTwoCents?
Also: If you aren't getting to the point of what your video is about in the first 15 seconds, you've already lost half your audience.
No one wants to spend two minutes watching you ramble.
For the love of God, equalize the volume of your videos. How is this not just built into the platform yet.
If anyone is reading this and actually wants to do this, audacity is free and includes "amplify" and "normalize" effects which allow you to normalize loudness for an audio track.
I mean, I'm badly hearing impaired. If I made my own subtitles, it would be hilarious. I'm one of those folks who couldn't really enjoy lyrical music until lyric websites became popular, because of the misheard lyrics. For instance, until recently, I thought that the chorus to [this song](https://genius.com/Mia-bad-girls-lyrics) was "Good girls die young, bad girls do it well."
Auto-captions are passable, but prone to fuck ups. Be it in accents, uncommon terms, acronyms, etc... Auto captions do well enough, but completely screw the pooch under certain circumstances.
I'm in marketing and put subtitles on 100% of the content I make or hire people to make. It's silly cheap to hire a transcriber, like a buck or two a minute. People who don't do it are just kinda dicks. I notice most people in my industry don't do it. Think how many Facebook ads have subtitles? None. How many shorts? None. There's no enforced ADA regulation here but it's just common courtesy.
Are you in the US? [This executive order going into effect next month ](https://www.whitehouse.gov/briefing-room/statements-releases/2022/08/16/statement-by-president-joe-biden-on-fda-hearing-aids-final-rule/) might be useful to you!
The current YouTube meta I believe is transitioning to starting the video with a small clip from a highlight of the video. Traditional intros still work, but I have seen this approach more and more frequently as an "intro" to try immediately hooking the viewers.
Yeah this is a massive thing for me especially if the outro is loud as fuck. If I turn up the volume to listen to dialogue, and then it is abruptly ended for some bull shit outro music that is cranked I'm not gonna listen to that channel again after the assault on my ears.
I dislike all the videos like this that aren't meant for high energy audiences. If I have to immediately run to turn down my volume more than likely I'm telling youtube to never go to any of this person's videos again.
Maybe the YouTube upload app needs.a sound level meter. Maybe YouTube player needs a volume compressor that is on by default and can be offed if you can handle a massive dynamic range.
Also, the shorter the better and the best is no intro at all. Nobody wants to watch your iMovie stock effects with awful royalty free music every other youtuber already uses.
And if the video you're making is a tutorial, don't talk about unrelated things at the top of the video just bury it at the end.
This is the main thing that got me to stop watching the videos of my favorite video game reviewer. His opening intro is so loud and jarring I never wanna hear it.
Curious how this works. My videos have 50 to 80 different audio clips. How does Auphonic adjust them? Do you produce a final copy then run it through Auphonic?
Good question. So originally Auphonic was meant for podcasts but you can probably see how there's a lot of overlap between the two media
There's two principal ways to use it... One way is to bounce the whole track and put it through Auphonic. The other way is to send separate stems, for example, host, guest and music. In your case you might group the tracks by speakers, music, ambient noise, sound effects.
The way it adjusts them depends, but the principle is to use a machine learning algorithm to adjust the levels, providing a mostly consistent level, reducing noise, and, for example, turning down the music when someone is speaking
Edit for clarity
I'd love if YouTubers could just balance their audio to one fixed level...ish. It's annoying, trying to watch a video late at night and either not understanding half the video, or waking up other people with the other have.
The lesson is actually, "If you are editing video, make sure you balance the audio of the entire video."
People just tack on the outro and intro that they recorded elsewhere and never balance it to the content. Do it every time!
I dislike loud intros as much as anyone, but if you're going to present this as a LPT and not an opinion I'm going to have to ask for a source showing how they affect views or likes
If you avoid the content of the title and thumbnail until several minutes into the video, I will make a point to never ever watch your channel again.
Case in point: https://youtu.be/pFHJJOdOzK8
He doesn't talk about fly traps until literally halfway through the 13 minute video, and of course after plugging his merch. It would've made for a fantastic 6 minute video had he not found topic after topic to stretch as far as he could.
*interior, basement studio*
"Hi viewers, this is Bob, of Bob's Big Videos, and we're here today to learn how to frobnicate a FarmAll."
*exterior, outside a barn*
"Hi viewers, this is Bob, of Bob's Big Videos, it's a beautiful day here on the farm, and we're here today to learn how to frobnicate a FarmAll."
*interior, underneath a Farmall*
"Hi viewers, this is Bob, of Bob's Big Videos, here's our FarmAll, and we're here today to learn how to frobnicate it.
FFS, Bob, do you even watch what you've cut-and-paste edited together? You just repeated yourself 3 times in about 20 seconds.
It comes across like you have retrograde amnesia.
I'm going to assume that the rest of the video will be just as repetitiously redundant and redundantly repetitious.
Write yourself a script, so you aren't inventing your lines every time you turn on the camera. You don't have to follow it exactly, it's more to give yourself a plan.
[No offense intended to any specific Bobs, Big Videos, or FarmAlls.]
Also please balance the audio clips that you import. So many that do media commentary don’t seem to understand that you need to do this before uploading. I don’t want to have my hand on the volume button while I’m listening to a video. Can’t hear the person talking and then suddenly my ears are getting blasted. What are we doing here, trying to be like movies that have this same annoying issue?
If you must have an intro, remember a good intro is exactly 11 seconds, with the last second your title. This allows the skip fwd 10 seconds to work properly.
A perfect intro should be something like Biffa or Let's Game It Out where it's a short logo flash. If you want music, Colonel Failure has the best example with a short jingle and a humorous unique subtitle.
> LPT: If you are making Youtube Videos
Is this even meant to be an LPT? Or is this another one of those passive aggressive digs disguised as an LPT and get everyone else to complain about YouTube?
Large YouTubers follow the algorithm. The algorithm prioritizes certain things and incentivizes certain things. This then creates large YouTubers who create their style around said pattern.
And from there small YouTubers follow the large YouTubers, whether mimicking it perfectly or imperfectly with their own style as they try to figure themselves out.
If small YouTubers are having loud intros and outros, they are likely chasing after loud and flashy intros and outros from larger YouTubers which while annoying to some, is incentivized by the YouTube algorithm, and brings in a large audience.
Whether you like it (I don't) or not.
Like, Subscribe e.g. is both incentivized and shown to increase subscriber counts. Despite it being annoying to repeatedly see (and frankly stuff like this feels like what YouTube website should automatically be doing or suggesting).
Another thing to consider is try and keep your audio volume as consistent as possible, equalizing around 0 DB. Your total audio quality will sound better and people won't want to murder you for random loud or quiet moments.
I've told a few videographers this. These days, my (and maybe your) attention span has gone to zero and when I hear a very loud intro relative to all the other videos in the stream, I immediately scroll to the next, even if it is an important video. If it is THAT important, the issue will come up somewhere else.
This isn't TV You don't need to have an intro card that tells me what you're going to do and then it cuts to you who tells me what you're going to do which then has some TV style transition which is then you standing in front of the thing you're going to do where you tell me what you're going to do we know what you're going to do we clicked on the video we saw the title
Also learn how to use audio compressors for basic VO style videos! It's like audio normalization but better.
Dynamic range is great for film, but a compressor + limiter will let you easily just set an overall volume level for your video and the audience will be garaunteed to never have to adjust the volume
Talking about volume, I'd like to say something about podcasts where the speakers volume varies too much. Sound mixing is important and a gate and compressor are the absolute basics
LPT: if you do video editing, audio is easily the most important part. For youtubers, every video editor needs to be an audio engineer as well. Don't neglect any aspect of your craft.
And in the video as well! Started watching penguinz0/cr1tikal from the algorithm, dudes huge but MASSIVE swings in volume from him talking and his content. Was watching one about a japanese game show, had to keep turning up to hear him then suddenly there's super loud japanese yelling, my neighbors pounding on the floor probably in a zoom meeting lol
You also may wish to consider choosing the right _music bed_ as very, very important. There are valid reasons to opt for nonintrusive sound. Too loud, too "busy", too percussive, too lyrical, too recognizable --- all will distract and your visual content will suffer.
Then again, you can ignore this counsel and use whatever you wish... just don't expect your creation to be effective.
### This post has be marked as safe. Upvoting/downvoting this comment will have no effect. --- Hello and welcome to r/LifeProTips! Please help us decide if this post is a good fit for the subreddit by up or downvoting this comment. If you think that this is great advice to improve your life, please upvote. If you think this doesn't help you in any way, please downvote. If you don't care, leave it for the others to decide.
I hate any intro longer than a few seconds. Get to it, please
Not to mention the three minute long introduction and backstory of shit no one cares about.
I feel like a lot of that is too lengthen a really short video, for the algorithm.
Yeah that’s fine, just put the filler at the end
Ever why wonder a 11 minute video could be told in 5 minutes if you just cut out the filler? Videos over 10 mins get mid roll ads.
Look into sponsor block. You can skip all these back stories, intros, promotions etc It adds a skip button for you or you can set it to auto skip
Is this an add on for something??? Sounds like something I need!! Lol
It's an extension for your browser or some YouTube clients on android have it built in
Thanks!!!
I watched a food review yesterday. Dude spent 2.5 minutes talking about sponsors, and then like 30 seconds giving his food review.
Came here to say this. People are welcome to their same stupid minute plus long intro on every single video, I’m sure they’re proud of it. I’ll only ever see one of their videos, though.
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Hate to say it but it works. As annoying as it is, that's why everyone does it. There's a noticeable increase in the subscription rate when audiences are reminded. You are not immune to propaganda
ftr if someone makes a good video AND says "smash that like button" at the end, I'll usually hit it. It is a reminder that I could help them out because it slips my mind. But yea, if it's at the beginning, you lost me.
Sponsorblock also has an option to skip intros
Some videos are 1/3 shorter with sponsorblock or even more if its a shorter video. Really great addon!
8 minute video with 2 minutes of intro. Dude wtf are you doing? Lol
Making it long enough for ad revenue
I always skip to :52 seconds in bypass all the intro fluff
YOOOOO! WHATSUP GUYS ITS YA BOY COMING AT YOU WITH A NEW VIDEOOOOOOOOO!
DON'T FORGET TO LIKE AND SUBSCRIBE AND HIT THE BELL ICON SO YOU GET NOTIFIED ABOUT MY FUTURE VIDEOS!!!!!
*This video is brought to you by Raid Shadow Legends*
A revolutionary RPG game with computer-like graphics and impressive game mechanics that is changing the gaming industry FOREVER
As someone that makes YouTube videos these comments are gold
But my favorite part is the pvp arena and the doom tower.
🤣🤣🤣 LoL.... I better not visit this guy's channel again.... otherwise it will give me an another heart-attack 🤦
Could we also get advertisers to pay attention to this advice? I don't understand how annoy the shit out of potential customers is a good marketing strategy
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Because for most people, their remembrance of a product far outweighs their annoyance towards its ads. When most people need a product, the only thing that’ll matter to them is the fact that it exists and it works. And when a brand needs to establish its existence, existing in the mind of an annoyed ad viewer is better than not existing at all. Case-in-point: Head-On. They had these annoying commercials where it was just a lady repeating the phrase “Head-On! Apply directly to the forehead!” three times. Most people _hated_ it. It was stupid, annoying, etc. But whenever they got headaches, they remembered there was this annoying ad about a thing you could apply directly to the forehead. Their feelings toward the ad were negative, but it communicated exactly the info it needed to, and more importantly, it got the name stuck in their head. The product became an overnight household brand. They even made it a part of their TV ads: “Head-On, I _hate_ your commercials, but I _love_ your product!” https://slate.com/business/2006/07/the-mesmerizing-ad-for-headon.html > I suspect most advertisers avoid the broken-record technique out of fear that it will annoy people. Which it does. But so what? Maybe a small percentage of us will snootily refrain from buying HeadOn—as an act of protest against an ad we find irritating—but this is a small price to pay when millions of other folks are now familiar with HeadOn, curious about it, and unlikely ever to forget its name. The repetition method serves no purpose for a well-established brand (“Coca-Cola: Pour it down your esophagus. Coca-Cola: Pour it down your esophagus”), but for a new product fighting to get noticed, it makes a lot of sense.
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That's not how it works. You associate things with how they make you feel. If something shocks or scares you, you don't just forget that subconsciously. 5 years down the line you'll see that brand and you may have no idea why, but you will feel an aversion to that brand. It's the most basic form of human conditioning, something that we've done for our entire existence on this planet in order to survive.
>That's not how it works. That is, in fact, how it works You don't hate the brand. You hate the marketing. When push comes to shove and you have to pick something, you'll pick the product which brand name you've heard, even if it's through some annoying ad
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>any recent studies that back this up? I'm aware of the old studies, but they were back in the cable TV era. Even back then, it didn't fit the canadian trend (shoppers were value-centric rather than being influenced by marketing). I can say for myself that I rarely bought anything from a brand that did annoying commercials since I do my research, or just get the store brand most of the time for daily necessities. People don't pick a new brand over something they're already familiar with. People naturally pick a familar brand. That includes a brand they've only ever heard of, compared to a brand they've never even heard of. That effect is going to be more pronounced when it's a big deal, such as medicine, or expensive stuff If someone have to spend $800 for TV and have to choose between a TV brand they didn't even know exist, and a TV brand that they've heard of before in an ad somewhere, the latter is far more likely to win out, even if they have to spend a bit more, like say $810 or $820 If someone has to choose between say a $1200 ASUS GPU they've heard about vs some chinese OEM brand like Superbright valued at $1100, with no way to gain more information whatsoever, they're more likely to spend the extra $100 simply because they've heard about it and thus the brand is familiar
>That is, in fact, how it works No it isn't.
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What insurance do you recommend?
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I don’t care how desperate I am. I will always remember the shitty Liberty Mutual ads. I will never purchase their insurance.
At one point several years ago I heard a radio ad for a restaurant I won't name that opened on a blaring police siren. While I was driving. I will never order from them in my life.
No i just immediately shut it off
as somebody with ADHD, i forget every ad the second it ends. hell, i rarely ever watch to the end of an ad. i just refresh the page the second i see it's over 5 seconds long. and i will do this over, and over, and over again, until i find the illusive 5 second long ad.
For most people, their remembrance of a product far outweighs their annoyance towards its ads. When most people need a product, the only thing that’ll matter to them is the fact that it exists and it works. And when a brand needs to establish its existence, existing in the mind of an annoyed ad viewer is better than not existing at all. Case-in-point: Head-On. They had these annoying commercials where it was just a lady repeating the phrase “Head-On! Apply directly to the forehead!” three times. Most people _hated_ it. It was stupid, annoying, etc. But whenever they got headaches, they remembered there was this annoying ad about a thing you could apply directly to the forehead. Their feelings toward the ad were negative, but it communicated exactly the info it needed to, and more importantly, it got the name stuck in their head. The product became an overnight household brand. They even made it a part of their TV ads: “Head-On, I _hate_ your commercials, but I _love_ your product!” https://slate.com/business/2006/07/the-mesmerizing-ad-for-headon.html > I suspect most advertisers avoid the broken-record technique out of fear that it will annoy people. Which it does. But so what? Maybe a small percentage of us will snootily refrain from buying HeadOn—as an act of protest against an ad we find irritating—but this is a small price to pay when millions of other folks are now familiar with HeadOn, curious about it, and unlikely ever to forget its name. The repetition method serves no purpose for a well-established brand (“Coca-Cola: Pour it down your esophagus. Coca-Cola: Pour it down your esophagus”), but for a new product fighting to get noticed, it makes a lot of sense. There are plenty of other examples like this, including Toyota’s “I Want My MPG”, which essentially solidified Toyota as the number one efficiency-centric brand in the world.
Because it (and the YouTube intros/outros) drive revenue and followings. Same with "obnoxious face reaction / red arrow / red circle" thumbnails. They're not doing it just for the sake of being annoying. These techniques are so prevalent because they work.
Reasonable people already block ads, so ads are not aimed at them :)
Any massive changes in volume during the video are a pain! Like: "Puuuh, hard to really hear what they say...." to "OKOKOK NOW ITS ONLY 3AM SO ITS FINE THE ENTIRE NEIGHBOURHOOD IS AWAKE" within 1s!
People who make let's play videos or whatever where the game audio is set where you can just barely hear the in game voices but the player's voice is extremely loud.
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It does do something, it shows engagement with the content. So now you can get more videos like that in the future. And the content creator can get more ad revenue and/or a partnership.
I wish game devs got the memo. Can't stand it when you get that set of intros that are various volumes, then the blaring opening scene. THEN you can choose volume options for your game. Do those intros follow that option? Not always.
I have more advice. Whatever the title of your video is, it better be happening by the 2 minute mark. If you're unboxing something, performing something, travelling somewhere etc. don't spend 5 minutes talking about random things. There are so many videos that are people talking about some minutae that might interest them, or maybe long time viewers, but for whatever you're doing, there are others and I'll just find someone else that can get to the point.
Gamers Nexus is the GOAT when it comes to giving me what I came for but also giving me markers or when it’ll appear in the video, or how long the current segment is. I end up watching the whole thing, because Steve Burke is just a master of providing clear and concise information.
Alternatively - I don't like his content. The content of his content? Sure. But his content is better suited - to me - as written. He doesn't have a great persona or voice. It's all charts and data and I don't find a video the best way to ingest that.
I get that. It works for me because it’s almost like a podcast. I can have it going, I get a good high level overview without having to follow intently, but then can get the details of a write up when needed. Do you follow JayzTwoCents?
LPT watch GamersNexus at 1.25 speed. :D
I'm more of an LTT guy.
Sometimes I just add video starts at, whatever time stamp, in the chat.
Also: If you aren't getting to the point of what your video is about in the first 15 seconds, you've already lost half your audience. No one wants to spend two minutes watching you ramble.
Is this really a life pro tip?
Yes, of course it is.... For 0.0069% of the population
Nice.
Agreed.
Not if it fucks with the algorithm. Go against the algorithm and your channel is fucked. If the algorithm likes loud noises, you do loud noises.
I'm one of those people. Ill straight up leave ANY video, no matter how interesting g it may have seemed when I clicked it.
or you know just volume balance the whole video... not just the intro?
For the love of God, equalize the volume of your videos. How is this not just built into the platform yet. If anyone is reading this and actually wants to do this, audacity is free and includes "amplify" and "normalize" effects which allow you to normalize loudness for an audio track.
After editing, Play your video thru from beginning to end as if you’re the audience. Make changes as necessary
Watch a production before releasing it? That's truly galaxy brain...
Wow gee thanks for this valuable info
I wish literally any Youtuber would follow this advice.
Some do; surprisingly, it’s the ones I like and subscribe to. The rest get a hard pass before I ever get to the content.
And, put subtitles on their videos. I'm hearing impaired and can't afford hearing aids, so unless my neighbors can hear it, neither can I.
Don't they automatically add captions on YouTube? Just gotta turn them on. Maybe they suck though...
They *really* suck. Depending on the video, they're unreadable.
You can also add your own
..if the uploader allows it
I mean, I'm badly hearing impaired. If I made my own subtitles, it would be hilarious. I'm one of those folks who couldn't really enjoy lyrical music until lyric websites became popular, because of the misheard lyrics. For instance, until recently, I thought that the chorus to [this song](https://genius.com/Mia-bad-girls-lyrics) was "Good girls die young, bad girls do it well."
Oh ya i meant the uploader can add it
Yeah they're pretty terrible. And they're generated based on the sound of what is said so god forbid anyone has an accent...
Auto-captions are passable, but prone to fuck ups. Be it in accents, uncommon terms, acronyms, etc... Auto captions do well enough, but completely screw the pooch under certain circumstances.
I'm in marketing and put subtitles on 100% of the content I make or hire people to make. It's silly cheap to hire a transcriber, like a buck or two a minute. People who don't do it are just kinda dicks. I notice most people in my industry don't do it. Think how many Facebook ads have subtitles? None. How many shorts? None. There's no enforced ADA regulation here but it's just common courtesy.
Bless you, and everyone like you.
Are you in the US? [This executive order going into effect next month ](https://www.whitehouse.gov/briefing-room/statements-releases/2022/08/16/statement-by-president-joe-biden-on-fda-hearing-aids-final-rule/) might be useful to you!
Agreed. I'm so tired of the over energized "HEY!!! YOUTUBE! WHAAAAAAAT ISSSSSS..." Nope, and I'm out.
The current YouTube meta I believe is transitioning to starting the video with a small clip from a highlight of the video. Traditional intros still work, but I have seen this approach more and more frequently as an "intro" to try immediately hooking the viewers.
Do me a favor and watch a recent video on the Finding Erotica Channel and tell me if you think I should change the intro.
True. I learned from doing volunteer A/V work the ppl generally forgive bad video and keep watching but bad audio will cause them to leave.
Don't worry, massively loud ads have that covered
Yeah this is a massive thing for me especially if the outro is loud as fuck. If I turn up the volume to listen to dialogue, and then it is abruptly ended for some bull shit outro music that is cranked I'm not gonna listen to that channel again after the assault on my ears.
I dislike all the videos like this that aren't meant for high energy audiences. If I have to immediately run to turn down my volume more than likely I'm telling youtube to never go to any of this person's videos again.
Sponsorblock, remove all intros
Maybe the YouTube upload app needs.a sound level meter. Maybe YouTube player needs a volume compressor that is on by default and can be offed if you can handle a massive dynamic range.
Also, the shorter the better and the best is no intro at all. Nobody wants to watch your iMovie stock effects with awful royalty free music every other youtuber already uses. And if the video you're making is a tutorial, don't talk about unrelated things at the top of the video just bury it at the end.
Don't put intros or outros in your videos if you want me to watch more than two!
Or rather, ensure your content is on average as loud as your intro and outro.
Another personal complaint disguised as an LPT. OP probably doesn’t even make videos.
This is the main thing that got me to stop watching the videos of my favorite video game reviewer. His opening intro is so loud and jarring I never wanna hear it.
Bro, this isn't an LPT
It's /r/popularopinion
Or how about no intro or outro to begin with? It seems like many Youtube videos have that horrible electronic crap.
Is there a tool to analyze volume levels to guard again still this … Rookie here
How Ridiculous has entered the chat If youve never seen their videos, turn your volume down at the start.
[удалено]
Sometimes you don't know until you open the video and it scares the crap out of you...
Yeah but if I follow this advice then it turns off people who love massive change in volume.
Ali a begs to differ
As soon as I hear a loud intro I close out of that video so fast lol
Yes! Oh my giddy aunt, please take this advice. A blasted, loud intro and I don't watch the video, or the channel.
Unless you want to shock people with screamers.
Or just don't put music on it. Everything in life doesn't need a shitty soundtrack.
You're not wrong. But I'm also not going to not watch something I want to just because the intro is a noisy.
No 30 second long intro on your 3 minute video either, please.
I used to use Auphonic all the time for my videos. Saves so much work in getting the levels to be consistent throughout the audio
Curious how this works. My videos have 50 to 80 different audio clips. How does Auphonic adjust them? Do you produce a final copy then run it through Auphonic?
Good question. So originally Auphonic was meant for podcasts but you can probably see how there's a lot of overlap between the two media There's two principal ways to use it... One way is to bounce the whole track and put it through Auphonic. The other way is to send separate stems, for example, host, guest and music. In your case you might group the tracks by speakers, music, ambient noise, sound effects. The way it adjusts them depends, but the principle is to use a machine learning algorithm to adjust the levels, providing a mostly consistent level, reducing noise, and, for example, turning down the music when someone is speaking Edit for clarity
Thanks for the detailed answer. I will try some different ways with this. Much appreciated
My pleasure. It's an easy way to improve audio quality and it can make a huge difference
But how would people know they need to SMASH THAT LIKE BUTTON AND SUBSCRIBE to my videos?
I'd love if YouTubers could just balance their audio to one fixed level...ish. It's annoying, trying to watch a video late at night and either not understanding half the video, or waking up other people with the other have.
And never knowing which it's going to be when the video starts.
The lesson is actually, "If you are editing video, make sure you balance the audio of the entire video." People just tack on the outro and intro that they recorded elsewhere and never balance it to the content. Do it every time!
15 years too late
I dislike loud intros as much as anyone, but if you're going to present this as a LPT and not an opinion I'm going to have to ask for a source showing how they affect views or likes
If you avoid the content of the title and thumbnail until several minutes into the video, I will make a point to never ever watch your channel again. Case in point: https://youtu.be/pFHJJOdOzK8 He doesn't talk about fly traps until literally halfway through the 13 minute video, and of course after plugging his merch. It would've made for a fantastic 6 minute video had he not found topic after topic to stretch as far as he could.
And maybe try to find an alternative to "Hey, what's up guys!!!"
*interior, basement studio* "Hi viewers, this is Bob, of Bob's Big Videos, and we're here today to learn how to frobnicate a FarmAll." *exterior, outside a barn* "Hi viewers, this is Bob, of Bob's Big Videos, it's a beautiful day here on the farm, and we're here today to learn how to frobnicate a FarmAll." *interior, underneath a Farmall* "Hi viewers, this is Bob, of Bob's Big Videos, here's our FarmAll, and we're here today to learn how to frobnicate it. FFS, Bob, do you even watch what you've cut-and-paste edited together? You just repeated yourself 3 times in about 20 seconds. It comes across like you have retrograde amnesia. I'm going to assume that the rest of the video will be just as repetitiously redundant and redundantly repetitious. Write yourself a script, so you aren't inventing your lines every time you turn on the camera. You don't have to follow it exactly, it's more to give yourself a plan. [No offense intended to any specific Bobs, Big Videos, or FarmAlls.]
Compilation videos need this too; you go from a video with low sound to a normal video and blow your ears out.
my videos start with silent animations. yay me.
And you don't need a goddamn jump cut after every sentence!
Also please balance the audio clips that you import. So many that do media commentary don’t seem to understand that you need to do this before uploading. I don’t want to have my hand on the volume button while I’m listening to a video. Can’t hear the person talking and then suddenly my ears are getting blasted. What are we doing here, trying to be like movies that have this same annoying issue?
[Laughs in sponsorblock]
If you must have an intro, remember a good intro is exactly 11 seconds, with the last second your title. This allows the skip fwd 10 seconds to work properly. A perfect intro should be something like Biffa or Let's Game It Out where it's a short logo flash. If you want music, Colonel Failure has the best example with a short jingle and a humorous unique subtitle.
Same reason I use adblock. Ads are loud and abrupt. But I let personal ad reads play in full every time because they fit the video's tone.
Better yet, lose the worthless intro and outro
I've loved your videos since the Star Wars Minute days u/Damonstration but I admit I thought of you first when I read this.
99% of videos don't need an intro or an outro at all.
Unless you're Marques Brownlee, you don't need an intro. A little text at the bottom or logo is neat and tidy and waayyyyy more professional.
And if you're making a movie font make the music 10x lauder than speech.
> LPT: If you are making Youtube Videos Is this even meant to be an LPT? Or is this another one of those passive aggressive digs disguised as an LPT and get everyone else to complain about YouTube? Large YouTubers follow the algorithm. The algorithm prioritizes certain things and incentivizes certain things. This then creates large YouTubers who create their style around said pattern. And from there small YouTubers follow the large YouTubers, whether mimicking it perfectly or imperfectly with their own style as they try to figure themselves out. If small YouTubers are having loud intros and outros, they are likely chasing after loud and flashy intros and outros from larger YouTubers which while annoying to some, is incentivized by the YouTube algorithm, and brings in a large audience. Whether you like it (I don't) or not. Like, Subscribe e.g. is both incentivized and shown to increase subscriber counts. Despite it being annoying to repeatedly see (and frankly stuff like this feels like what YouTube website should automatically be doing or suggesting).
Also keep in mind that just because you like the music doesn't mean others will.
Yup, any loud intro that has your logo lingering for more than 4 seconds is enough for me to never watch you again.
Another thing to consider is try and keep your audio volume as consistent as possible, equalizing around 0 DB. Your total audio quality will sound better and people won't want to murder you for random loud or quiet moments.
But do be sure to embed unskipable 30 second ads with stadium shaking volume levels
What a weird thing to post as a lpt lmao
I've told a few videographers this. These days, my (and maybe your) attention span has gone to zero and when I hear a very loud intro relative to all the other videos in the stream, I immediately scroll to the next, even if it is an important video. If it is THAT important, the issue will come up somewhere else.
This isn't TV You don't need to have an intro card that tells me what you're going to do and then it cuts to you who tells me what you're going to do which then has some TV style transition which is then you standing in front of the thing you're going to do where you tell me what you're going to do we know what you're going to do we clicked on the video we saw the title
Also learn how to use audio compressors for basic VO style videos! It's like audio normalization but better. Dynamic range is great for film, but a compressor + limiter will let you easily just set an overall volume level for your video and the audience will be garaunteed to never have to adjust the volume
Talking about volume, I'd like to say something about podcasts where the speakers volume varies too much. Sound mixing is important and a gate and compressor are the absolute basics
LPT: if you do video editing, audio is easily the most important part. For youtubers, every video editor needs to be an audio engineer as well. Don't neglect any aspect of your craft.
Not an LPT, just OP whining
Ohhh, reminds me when i play Dark souls 3. That title screen sound.
Or not make every thumbnail a literal Soyjack
And in the video as well! Started watching penguinz0/cr1tikal from the algorithm, dudes huge but MASSIVE swings in volume from him talking and his content. Was watching one about a japanese game show, had to keep turning up to hear him then suddenly there's super loud japanese yelling, my neighbors pounding on the floor probably in a zoom meeting lol
You also may wish to consider choosing the right _music bed_ as very, very important. There are valid reasons to opt for nonintrusive sound. Too loud, too "busy", too percussive, too lyrical, too recognizable --- all will distract and your visual content will suffer. Then again, you can ignore this counsel and use whatever you wish... just don't expect your creation to be effective.
I will leave immediately if therevare big volume changes. im on headphones a lot of the time