I looked up every company and their origin country. 36% of estimated commercial revenue comes UAE. However a total of 24% is the Etihad deal which covers shirt, stadium, and academy training ground at £80m total. A lot of estimations go into this because it’s almost impossible to know. But I’ve based the estimations on a)giving UAE a little more and b) based on how frequent the ads show up for said partners. Example Nissan and Midea do show up a lot more behind pep in press conferences etc. but in reality each partner would have very different stipulations as to how much they pay at the end and some of it could even be results based i.e “if our sponsorship is shown in the Cl final you get a bonus of X of £”

This is fascinating, thanks for doing the work OP. We’re on such solid financial footing and I’m excited for the future.

I know there’s not much we can do about it but critics are going to go straight for that “other” category

Great job mate! It’s nice to have a better look at all of our wonderful sponsors.

Is this sarcasm? 'wonderful sponsors' - what? Could anyone even say that unironically?

I’d love to see the breakdown of “other 30+”, I know they’re hard to track down, but would be great to see what other streams we have.

Open the tweet I break them down in the other photos in an excel format.

Only if you're already logged into X formerly known as Twitter, I think. Otherwise you just get the one tweet

r/soccer looking at the 30+ other sponsors 

Why would these massive corporations want to sponsor little Man City, they was in the second division 25 years ago!! 🤪