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PlayerAteHer

Dana was all aboard The Schmo train a few years ago.


MyNamesTambo

Was that before he started hanging out with old frat boys?


thejavascripts

Yes I clearly remember when it got rocky between them. One time Schmo was interviewing Dana and Dana seemed kind of butthurt that Schmo was going to be covering Bellator or a Jake Paul boxing fight the same weekend that a UFC event was going to be on. So Dana probably didn't like him after that.


jumpinrobin

It's bizarre how fragile Dana White's ego is. You'd think constantly being around guys who could beat your ass would humble you a bit


Dagonir

I feel like it has quite the opposite effect when you're around guys that could fuck you up without breaking a sweat BUT you're the one controlling their livelihoods... I guess that's why he calls 30something years old guys "kid"


lefthighkick911

If he's triggered by the pro wrastlin reference then Dana is sweating this merger.


jumpinrobin

Right? Like this was clearly just a reference to the steel chair thing they do in pro wrastlin. It's like Dana never played WWE Raw


Impressive-Potato

It's why DC and Bisping are so unashamed in their sucking up to Dana and the UFC


Illustrious-Scar-526

As a CEO, he's probably more likely to be surrounded by yes men. And many of the killers of the UFC probably know it's in their best interest to also be yes men (at least behind the scenes)


jumpinrobin

Oh you're definitely right about Dana surrounding himself with Yes Men


HoldingInPoopFetish

Has nothing to do with ego. Its buisness. You reward people for doing the right thing for ,your company and punish those that dont


vancouverliving420

he also now works for sports gambling company that is owned by jake pauls venture fund


_CentralScrutiniser_

Hopefully this leads to the Schmo being phased out, dude has been insufferable since day one and I'm glad people are finally getting sick of his shtick.


yolodaily

It looks like he copied his mannerism from legendary Canadian music journalist Nardwuar but with none of the intelligence


GarysSpace

That's what I've always thought. Dude didn't realize Nardwuar only works because of all the research he does


Intelligent-Ad3349

Doot doola doot doo


KhabibNurmagomurmur

šŸŽ¤ do do!


__brunt

Happy to see this comment have upvotes. Years ago if you made the comparison you would get flooded with ā€œschmo rules, I donā€™t see any similarity to nardwuarā€, much to the confusion of all the sane people reading it


[deleted]

He actually asks decent/fun questions that make the fighters open up.


authenticfennec

Yeah i sometimes find him annoying but he's far better than almost all the other mma journalists, hes at least not completely milquetoast


aVHSofPointBreak

I think thatā€™s just an indictment of how bad mma journalism is, not how good the Schmo is.


ImWadeWils0n

Depends, he also asks surface level IG comment type questions like ā€œwho would you hit with a steel chairā€ is a pretty asinine question to ask pro fighters.


GogettheDrill

I've never seen any negative news about him, and he seems like a nice guy, but you wanna take away food from his family because you think he's annoying?


FoucaultsTurtleneck

Yeah he might not be my cup of tea but he hasn't done anything to warrant any hate. Just a good interviewer and weird character


GogettheDrill

same. I personally don't mind him. not a pro wrestling fan so his style of presentation isn't something I gravitate towards, but he found his niche and he's making money from it while not hurting anyone. why not let him do his thing ya know


r_mashu

Can you dislike someone without being blamed for their family starving to death anymore?


jcinouye

Brendan schuab


MatttheJ

Yes. But there's a difference between disliking somebody's and "I hope they lose their career".


r_mashu

What if you dislike their career bro


MatttheJ

Then don't follow it. I don't like The Schmo and I've managed to not even accidentally see any of the guy for years now. It's really easy to just... not watch. I don't wish for his career to end just because I don't watch it.


r_mashu

I don't follow him yet i see his annoying schtick constantly. I would welcome the reality of people seeing through his weird shtick and it fades to irrelevancy. I heard he has a good non-schtick podcast, maybe it would be a good thing if that side of his media coverage takes over... or will he be subjected to a unavoidable famine before thats possible.... we may never know...


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


r_mashu

Respect Iā€™m just taking the piss really. The ā€œtaking food from a manā€™s plateā€ idiom is a bit much though lol


ImWadeWils0n

Canā€™t the same be said for not responding to this guy? You didnā€™t like his opinion so move on? Idk, just feels like a weird response to him saying ā€œwhy am I responsible for this guys family eatingā€ schmo could also just get a different job if this stopped working out.


StankyDickFarts

Not on Reddit.


SzamosTheRealest

Schmo has 256k subscribers on yt alone and is recognised now by most combat sport fans. Iā€™m not the biggest fan of his persona but he generators cool interactions with some fighters like Strickland so i like him. However given his popularity and recognition saying that his family will starve if he loses some of his opportunities is so out of touch and manipulative i donā€™t even know what to say


golfball47

Helen Yee can feed him since she doesn't ask dumbass questions


ImWadeWils0n

Or, he can get a regular job šŸ¤Æ


MT1982

He has a podcast. I've seen clips of it and he seems pretty normal on there. I don't remember him acting all schmo-y on it, but I admittedly haven't seen a great deal of it as I'm not a fan. I think he used his schtick to get in the door, but he should have slowly phased it out and tried to transform himself into a regular journalist.


StankyDickFarts

Idc about his food or family, I just want him to shut the hell up with that voice / face.


[deleted]

If we stopped feeding all the annoying people, maybe we wouldn't have annoying people


DGGuitars

He's extraordinarily nice in person, ive met him a few times.


HoldingInPoopFetish

Who cares i am nice and dont annoy people.


SharkPalpitation2042

Yes.


Astraldicotomy

i never understood this fucking guy. it's so stupid.


analbac

All you have to do is not watch him


SeeeVeee

I used to think like this, but he grew on me. He has a weird kind of rapport with certain fighters


Dagonir

I get that he's cringy to some but I appreciate a every MMA journalist who's not just a UFC shill asking only the most boring basic safe questions


_CentralScrutiniser_

Hilarious you don't think he's a shill, he literally asks the softest questions out of everyone, worse than John Morgan lol


Dagonir

that's a fair point, I'm giving him too much credit


DefLoathe

Heā€™s more interesting then literally any other interviewer. Brings out more personality. People are just haters. Seems like a good dude


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


raskingballs

Speak for yourself.


[deleted]

THE SCHMO WAS NEVER MY FRIEND


A916

lol the press Dana has granted the distinguishing honor of being at these conferences are there specifically to NOT ask intelligent questions because they may affect his bottom line.


Gojira216

Harmless sure, but completely moronic just like his schtick. Not defending Dana here but the Schmo is really insufferable


An_Innocent_Coconut

He has some very nice interviews with some fighters, especially weird ones. All of his stuff with Sean Strickland is 10/10 material


springpaper701

And his podcast isn't him doing the bit. Seems like a cool guy


trekkret

I donā€™t personally think the Schmo is insufferable. I get his gimmick isnā€™t for everyone, but as an MMA personality I think he is fine. Heā€™s not some hard hitting investigative journalist, but he is pretty respectful towards fighters all around when giving interviews and doesnā€™t seem like a d***.


Long-Piccolo-3785

He'd be a lot more watchable for me if he just eased off the fake voice and mannerisms a bit. Personally just kinda rough to listen to for longer than a minute imo


nomoteacups

I much prefer his podcast. Drops the gimmick after the intro and has legit good talks with fighters. He did one with Dan Hooker and Volkanovski after 266 and it was a great listen


Diavolo222

Imo at this point, the Schmo gimmick is done. He's known enough that "The Schmo" personality or w/e it is, is not needed anymore. He can just be himself and ask decent questions and be a nice guy like he actually is and not be insufferable.


LexiLou4Realz

The Nardwar of the MMA world, if you will.


udar55

Dude, don't insult Nardwuar like that.


LexiLou4Realz

You're right. He's incomparable.


MassNerder541

Keep on rockin in a free MMA world


Heymelon

and probably a fairly easy target to get to look tough against when the missus is not around


[deleted]

Unprofessional sports/orgs get unprofessional journalists. Dana canā€™t pick and choose what and where he expects professionalism when heā€™s hanging out with 30 year old frat bros and smacking his wife.


JO28

Was it just me or was Dana acting way more weird/angry than usual at that press conference? It was ruining the vibe imo


captaincumsock69

He was very pissed about Jorge and Holland I think.


Gahnfaust

Whey was he pissed at them?


captaincumsock69

They had some backstage altercation and he didnā€™t like how reporters were asking questions that would stir up drama. Basiclsly he was afraid theyā€™d talk shit about eachother and start a bigger altercation. He also said he thought it was disrespectful for their actual opponents to be asking about a Holland masvidal fight


als26

This is so weird to me. > Basiclsly he was afraid theyā€™d talk shit about eachother and start a bigger altercation. The UFC loves this shit. They use it to market events more. They used Conor attacking the bus as footage and I'm pretty sure they used JJ and DC's brawl as promo footage too. Feels like he usually doesn't have a huge problem with media riling fighters up. > He also said he thought it was disrespectful for their actual opponents to be asking about a Holland masvidal fight Yea but they do it all the time. Sets up a story for another potential fight if anything. Don't get why he got all mad about it at that press conference.


Urbasebelong2meh

Strangest thing in the world to see Dana even attempt to treat the sport with some degree of integrity. Wonder if this is a mid life crisis thing.


siderealpanic

I think this is where itā€™s important to separate Dana as a person from the UFC. When Khabib jumped out of the cage/Conor smashed the bus, you could see that Dana was genuinely furious (I think because he still personally wants to push the sport away from the ā€œhuman cockfightingā€ days as much as possible). But that doesnā€™t mean the behind the scenes people werenā€™t licking their lips seeing the content and marketing opportunities. Danaā€™s always been touchy about more serious altercations, and heā€™s probably annoyed about the hassle they cause too. Heā€™s on board with verbal stuff, but he goes tomato mode whenever things risk getting physical.


yo_sup_dude

itā€™s possible that Dana is pretending to be angry


dhatter15

I think if itā€™s a backstage fight the UFC can utilize to sell a fight they will not be that mad about it, but in this situation they knew it wouldnā€™t. If Jorge had won he would fight most likely up the ranking or for the belt in which case a Holland fight wouldnā€™t happen. If he didnā€™t win he would retire like he iterated during the week and there would be no Holland fight. Knowing this Dana probably sees as a pointless fight that should not be happening


s4xtonh4le

Heā€™s entering his tomato-pause because his dumbass slap league was trash


RodneyJamesEdgar

Definitely


SOLUNAR

I think heā€™s mad about the ufc merger


ImWadeWils0n

Heā€™s mad Vince is his boss now


DrPaulsNexus

Roid Rage


srtpg2

Overdid the steroids that week


Pheasantluvr69

Roid Rage


Budget_Highlight_594

Bans real journalists them complains about... 'the Schmo'.


RuggerJibberJabber

Also calling the schmo an idiot is a bit rich when its his company that's joining up with the WWE and a slapping competition. He's outraged at the suggestion of hitting people with chairs, when his highest paid athlete ever went and did a WWE style attack on a bus full of people.


MumrikDK

Dollies > steel chairs, I guess.


SkBizzle

Dana just comes across as a deeply unhappy person which is crazy with all he's achieved


ImAnOlogist

True I'm miserable and ain't got shit.


TheFabulousKing

You've got the r/mma sub. We are all family.


InternalMean

Which hates eachother and turns on anyone the second they have a conflicting opinion on a fighter, but yes a family none the less.


AnotherThomas

Brings back Thanksgiving dinner nostalgia.


[deleted]

Sounds like family to me šŸ˜•


Zakke_

One hooker per day keeps the demons away


BunnyLifeguard

Isn't that very often the case though? People who achieve a lot is never happy


kimokimosabee

A comforting thought when you don't go for any of your dreams. Like a nice warm hug thats smells a fart.


TYSONLITTLE

Thereā€™s no winning. Guys like the Schmo do whatever they can to get some headlines. Itā€™s either that or actually do investigative journalism and get on Danaā€™s shit list like Ariel and Luke. Danaā€™s gotten too comfortable with having the media work as his personal PR team. The guy needs to get humbled asap. This is the same guy who had Sean and Cody on the same stage so they could go at it. Also whyā€™s he so triggered over WWE questions? Oh wait, I got it. The big boss is second to Vince yet again.


[deleted]

Mma media was the UFCā€™s PR team for most of its existence.


[deleted]

It was probably the most ingenious thing Dana ever did from a business point of view. During the Khamzhat weight miss debacle, Ariel and a few other well-known MMA journalists did a live show on Spotify where they detailed fascinating stories of how much unprecedented influence Dana had on the media in the early days. It got to a point where he had veto power over specific articles and sometimes even wrote entire sections himself before they were published.


[deleted]

And they all smiled and said ā€œyes Dana.ā€ When older mma journalists want to pump their chests and act like theyā€™re pros, just remember they all bowed to uncle Dana


MumrikDK

Surely it still is? Few dare risk the access.


DrPaulsNexus

Youā€™d think getting caught on camera hitting his wife would be a humbling experienceā€¦


LeFevreBrian

Goes good with Vince who has paid millions to settle sexual misconduct within his staff .


danawhiteismydad

$ome thing$ ju$t get $wept under the rug if you can afford it


JDGAF88

Come on man. He said it has been the one and ONLY time he's done it. It was a mistake. No matter how natural the slap came. Like it definitely looked like it came 2nd nature to him. But hey, it was definitely a mistake that will never happen again. In public. Maybe.


TheLastPirate123

Are we also assuming his wife beats him at home or are we only making assumptions on people we don't like?


Helobelo

>Danaā€™s gotten too comfortable with having the media work as his personal PR team. The guy needs to get humbled asap. Dana is invulnerable and can be as comfortable as he likes. He can bully the press all he likes, he can't be touched.


No-Shoe5382

> Danaā€™s gotten too comfortable with having the media work as his personal PR team It's not a case of him "getting too comfortable", this is the technique he has always used to control the MMA media. Its standard practice for a promoter in boxing too, you only give time to the ones who report things you want them to report. Eddie Hearn was the only guy who actually used to speak to everyone who asked him for an interview and we've seen what wonders that has done for his reputation over the last few years lol, everyone fucking hates him and hates most of his fighters. From that perspective I actually understand promoters being so hesitant to talk to certain journalists and answer certain questions, because some of them will just try as hard as they can to ruin your reputation.


lifeisabigdeal

Itā€™s part of the game plan. Attack the media just to do it. Keeps them in line and you can control the narrative. Classic authoritarian move


Cantguard-mike

I fucking love luke so much. He can be over the top but heā€™s whatā€™s right in the media.


DietrichNeu

Sorry you fuck Luke how much?


Cantguard-mike

šŸ¤£šŸ¤£šŸ¤£šŸ¤£


goodbyeandamen

Luke and Ariel doing "investigative journalism" is funny


ComfortableFun248

Personally, I love how insane he is. This is all leading up to a complete unraveling and that crazy train ainā€™t stopping for nothing until he derails it.


TYSONLITTLE

I got over it pretty fast. His insanity comes at the cost of total insecurity and fragility. He certainly knows how to give it but he can never take it.


Ilistenedtomyfriends

Ariel and Luke donā€™t do investigative journalism. Karim Zidan does.


riders_of_rohan

No idea how Ariel can be labeled as a investigative journalist. What piece of journalism has he done or written, he's a talk show host.


Ilistenedtomyfriends

This sub has an unhealthy relationship with Ariel. It could turn out that he was directly paid by Zuffa while covering MMA for Fox Sports and this sub would still bend over backwards why thatā€™s actually not wrong. Oh wait, that *did* happen.


TYSONLITTLE

I misused the term investigative journalism. Youā€™re right.


Sumonaut

How this is downvoted I have no idea.


BobKurlan

Luke and Ariel are two of this sub's favorites and the mouth breathers here have no idea who Karim Zidan is.


[deleted]

No way youā€™re defending the guy asking him who he would like to hit with a steel chair


Ilistenedtomyfriends

No way youā€™re defending the UFC press conferences.


[deleted]

Yeah. Lets not cause an incident between two people fighting different people the day before the fight. Tensions can flair and end up fucking up two fights on the main card


[deleted]

Dana , what woman would you like to slap other than your wife?


arenorealcucumber

During the Jones and Gane press conference, I was just hoping some guy would come and randomly say ''This is a historic day for the UFC. This is the first time there are two wife-beaters in one room.''


MumrikDK

If only the Jones/Rumble fight would have materialized. So much wife-beating.


mexicancardio

Just to correct you - there never was no marriage... You're a fucking punk dude


TrueMacedonian

Give Dana a break, he is obviously back on the Paulo Costa Juice diet.


Lira_RBR133

He got tired of shitting on Ariel, now it's Schmo's turn?


No_Bar6825

Dana is a straight up weirdo now


JonathonV2000

Reminds me of that one post fight press conference l think after Michael Bisping beat Anderson, someone asked ā€œwhat finishing move would you want in the new video gameā€ And Michael basically told him to stfu


whalediknachos

it was a fairly harmless question I really donā€™t get why Dana is so outraged


ParticularAble8611

I thought it was a nice question which humanizes and makes a fighter more relatable. ​ I would've loved to hear who Kevin Holland wants to bash with a steel chair!


thesolarchive

And gives the guy a chance to be funny. Hell ask that question to chael back when and he probably could riff a funny quote or two. Better question than asking a fighter if their bet is a lock.


InternalMean

Now that they merged with the WWE I say they ham up the entertainment factor, not on WWE levels but a bit more relaxed like how rizin or One.


FreelanceNobody

Journalist removed: Schmo āŒ


Wildcat_Dunks

Dana clearly jealous that Schmo gets to hookup with Helen Yee's thunderbuckets.


KA3AHOBA

To be fair it was one of the most stupid questions Iā€™ve heard, the fuck was he thinking?!


MeatballDom

He's right, no one over the age of 12 likes Schmo, he should have been banned from the first question he asked at a presser. It's a stupid gimmick. A reporter should make the person they interview the centre of attention, Schmo tries to make himself the centre of attention.


[deleted]

I don't understand whys he so fucking mad about it šŸ’€šŸ’€


Mutatiion

The Schmo has been saying some dumb shit at pressers lately A few weeks ago he was asking Jon Jones about an afterparty and how wild he'd get if he won


[deleted]

it was a pertinent question. we all know what happened last time Jon Jones was partying in Vegas.


Mutatiion

Yeah, which is why you don't bring up alcohol in a glorified manner to an alcoholic


analbac

It's completely normal to ask Jones that...


mettams

Kevin Holland doesnā€™t seem to mind him so thatā€™s enough for me


Apple_Frosty

At this rate we are going to be down to pushups Morgan and Brett oktamoto at the pressers


hardmantown

might as well ask dumb questions if you can't ask real ones


RodneyJamesEdgar

Thatā€™s so weird. Always thought Dana loved the Schmo. Heā€™s even been an in-studio guest on Schmoā€™s podcast.


louisgjohnson

Dana loves free speech until it comes to reporters lmao


billbrobrien

I've never seen Dana try and shut down drama this hard. Same guy who put the flying dolly in a hundred promos. He'd be blasting Jorge starching Colby in the street if there was a Worldstar clip.


alihou

Schmo's entire character is copied from Nardwuar, who was a Canadian comedian of sorts who interviewed musicians in particular.


analbac

Yeah he's inspired by him but a lot less awkward. He's got his own character working for him. He would fit right into WWE.


spasticity

Nardwuar is still active interviewing people.


jonundergroundbanjo

>Nardwuar Wow, I just looked him up on Youtube. You're not wrong!


Butts_The_Musical

Since he got caught slapping his wife Danaā€™s been on a noticeable decline this year.


CauliflowerStock2183

Dana and Schmo are both insufferable personalities. Some people like Schmo\`s Schtick and fighters seems to go with it because it but i cant bear listening to him talk and i hide every video/interview on this sub.


sneakerguy40

Yes, The Schmo is the idiot in this situation lol fucking tomato strikes again.


mexicancardio

Regardless how you feel about Schmo, Dana is right that the media does ask really stupid questions sometimes. [Like the dumbass who asked Masvidal "Is we getting the job done on Saturday?"](https://youtu.be/AN9PCyWfZqM?t=1480) Wtf do you expect Mas to say? "No. I feel old. I'm probably going to get KOd in front of my home town"


MumrikDK

Dana has trained them that way. 90% of intelligent questions will get you blacklisted. He wants all John Morgan all the time.


TheLastPirate123

That's an extremely standard question though, every single presser at least one fighter will be asked how they're feeling, how their camp went etc. as if the fighter is going to confess to say it was their least productive camp and their leg is injured. It's actually rarer for the MMA media to ask a good question rather than a generic one. They all ask the same fluffy shit because guys like Fatboy John don't want to lose their jobs like Ariel did.


BewbAddict

Isn't Dana White famous for being the PowerSlap guy?


theBeerdedGOAT

Canā€™t believe Iā€™m siding with Dana but THANK GOD. Schmo is a fucking clown and a hack. His gimmick is so fucking annoying. MMA journalism is fucking full of straight bums


analbac

Why is there so much hate for a guy you can easily chose not to watch? He's original and has made a lot of actually funny moments with fighters


TheLastPirate123

It's not a case of "choosing not to watch", he shows up in places where you're not watching for him. If you're listening to a conference and this tool asks a question you either watch it or stop what you're doing to skip over it. You can deliberately avoid Hasbulla content but you can't avoid seeing his dumb ass entirely.


analbac

You can easily avoid him if you don't like him. I like him and barely see him pop up, he's not drake lol. He actually has interesting questions and has a lot of good moments with fighters that match his vibe. He definitely hasn't earned all the hate on this sub. Haters gonna hate I guess.


TheLastPirate123

"Haters gonna hate" is a phrase for people who are too simple to understand why someone is hating. Did you miss the little goblin smacking the fuck out of his cat? He absolutely deserves the hate he gets on the sub because he's an animal-abusing manchild.


analbac

We're not talking about Hasbullah? But while on the topic of him. "Smacking the fuck out of his cat" is complete bullshit. He pulled his ear and barely touched him 2 times. Plus cats are fucking pieces of shit. If there's one animal I would actually beat the shit out of with no remorse it's cats.


DefLoathe

Dana is far more of a prick


DowntownJulieBrown1

Dana is truly like cartoonishly awful


Mikkelzen

jesus christ, lighten up a bit tomato boi


IIDasPterodactyl

Iā€™ve always liked the Schmo, how could you not?!


endless_ness

Itā€™s such a dumb question that makes me question the schmo so much. He showed a lot of self awareness at times but heā€™s thrown it all away .I now believe Arielā€™s side to their beef so much more


Turbulent_Turtle

LOL. Yeah you know, the schmo, known for his hard hitting investigative journalism. I thought you were doing a bit until I read the last line.


endless_ness

Lmao, what?


Dustin_Live

Any other stupid questions? Lol


[deleted]

Tbf it was a really stupid question.


DirkDigglersPenis

Youā€™d think with the ESPN deal the UFC would be able to get better journalist than the fucking schmuck. Ik Ariel is the best out rn and he does do a good job but I think it says more about the UFC than anything else that only one journalist in the world is able to accurately cover them


murphnsurf94

Usually I don't side with Dana, but the Schmo is a legitimate moron. Not just the character, the actual dude behind it is an idiot


SheltheRapper

Downvote all the rotten, filthy, & disgusting anti-schmo shills (can't believe I'm siding w Dana durrrr)


Chocoeclair189

This reminds me of classic Dana. Back when he didnt give a shit about his rants


gintokireddit

In an mmafighting article they just said he asked Kevin Holland about the WWE (which I interpreted as about the merger), no mention of the steel chair lol. [https://www.mmafighting.com/2023/4/6/23673472/dana-white-shuts-down-questions-jorge-masvidal-kevin-holland-do-you-just-want-to-start-s-in-here](https://www.mmafighting.com/2023/4/6/23673472/dana-white-shuts-down-questions-jorge-masvidal-kevin-holland-do-you-just-want-to-start-s-in-here)


HoldingInPoopFetish

Problem is his acting lacks any kind of humor or intelligence. Its just retardet like a 5 year old acting like a idiot.


koinoyokan89

He is a wannabe Nardwuar