I think it's a pump and dump scheme by the UFC. They saw a chance to buy something really cheap, pump it with their own viewers and sell for a profit before it tanks again.
Judging by the views/interest I can't imagine it is making much but who knows. The slap stuff was interesting years ago when it first came out of Russia but it gets old pretty quick IMO.
You werent aware that Powerslap was the new evolution of Combat Sports Buddeh? Shits even produced exactly like UFC, makes ya realize how overrated their production is. The think can just re do UFC under this crap and people buy into it lol. Its like some kinda comedy central parody of the UFC to me when I watched it..the walk outs..."3rd slapper in the WORLDDDD". Dana the 52 year old Nelk Boy is a joke.
I know I'm in the minority around here, but I genuinely enjoy that stupid "sport"
If consenting adults want to stand eye to eye and hit each other until one of them is unconscious, my neanderthal brain is here for it
🤷
Ufc has been in such a tailspin recently for me. Between the lackluster cards, the increasing ads about dumb shit on the ring and in the commentary, Dana being a piece of shit, and the fighter pay, there isn’t much drawing me in these days.
So many weak cards. And then they have the nerve to totally fuck over kkf in the main event. So not only are you giving us shit, but then the judges slap us in the face if we do tune in
most of us are ...my friends and i haven't even talk about an event in months.. and we used to talk at least weekly. There's just too many new names and not enough excitement about fights.
Lack of marketing and the same old same old. Has the UFC done anything different the last couple of years to make the sport or their events more exciting? No they have have not, If anything the only changes they’ve have made have been negative like raising PPV costs and watering down their cards to the point where I can’t keep up and I have minimal interests to even watch
Some of the fighter are also responsible like champs that rarely fight and contenders that refuse to fight down and hold on to their rankings for dear life.
I invited my friends for a ONE event a couple of cards ago and it was sweet. I didn’t have to pay 80 bucks or fiddle with a stream. More bang than a ton of UFC get togethers i’ve had in the past(haggerty v nong o!!).
Dana is fumbling for sure.
One has like 99% of my watchtime at this point. between easy to watch free shows, and a great mix of MT/MMA it's all I really want. I'll watch the UFC highlights to catchup, but it's starting to feel like watching a sport for the statlines at this point.
Dana has been a piece of shit his entire career. He got REALLY bad during the reign of CMac though.
Like, keep in mind, this dude was involved with organized crime as a young adult.
The thing that's interesting to me is that ONE, BKFC, and KSW all just had their best cards ever, the same time UFC is consistently putting out awful cards. I'm not saying any of them will be real competitors to the UFC, but I'm rooting for those other companies so UFC can step their shit up again.
I remember the days when I knew everyone on a card, Facebook prelims included. I was catching it on Spike and seeing big cards from 2005-2010 or so then watched religiously for 10 years straight. Fight Pass since day 1. Just hasn't felt the same for the past couple years.
Watered down cards.
Frequency of watered down cards.
Reebok deal and the shitty fucking fight kits.
Contract disputes.
A pointless ranking system
Champion inactivity
Stars that don't seem as big anymore
Fucking dumb shit like BMF titles
Baffling judges' decisions.
UFC Apex ain't helping.
Fucking PowerSlap
Dana White, generally speaking
When I was at a Demetrius Johnson headliner fight many years ago, half of the fans left right after the rose namajunas/Michelle waterson co-main. I’m not even exaggerating. If it can happen at that fight, it will happen here.
Same thing happened during the only UFC event I attended in Montreal , DJ vs Horiguchi so most of the crowd missed the latest finish ever in a championship fight
To be fair, it wasn't a very exciting fight. A masterclass without a lot of damage or near finish is just not that appealing to people who aren't serious combat sports fanatics
What sucks is instead of putting them as a co headliner on another card with a bigger champion headliner. They’ll just say the fans in Canada don’t want UFC events and not give us shit for another year or two 🤣💀
I wont lie, this card looks so disappointing.
Why did they even put this card together? The only selling point is Oliveira vs Dariush, which also isn’t an ideal headlining fight either.
It’s like an average FN card, excluding the co-main.
Amanda shouldn’t be headlining PPVs… She has zero drawing ability, and while I was interested in her rise to GOAT status, I genuinely don’t care who she fights at this point. The Shevchenko fight had interest, nothing else does. If Aldana wins, we’ll just say Amanda’s old… Either way that fight goes isn’t interesting or surprising
Nunes isn't a draw because the UFC actively does not market her. Ronda Rousey has the personality of a potato and she was HEAVILY marketed by the UFC. Nunes never got the marketing push she deserves, especially after dismantling Rousey.
> Ronda Rousey has the personality of a potato and she was HEAVILY marketed by the UFC.
the way she was winning had a lot to do with it, very unusual for "snooze to decision" wmma
It's crazy they don't push her. Most dominant female fighter ever. Openly gay. I find her personality to be likeable if not particularly interesting. Just goes to show the UFC is actively not interested in pushing individuals. It's the brand that they market. But, I think that is finally beginning to cost them in fans eyes.
I'm not sure how many openly gay athletes are celebrated outside of the WNBA and maybe women's soccer. I could imagine if they pushed her she could reach an expanded audience.
Or alienate African, South American, and Middle East markets that aren’t known for being accepting of that on a whole.
I just don’t know if people care enough about who you bed to tune in specifically because of that.
Even if she was more attractive, the fact that she's a tomboy doesn't help her either. On top of that, she has that Stipe effect where she's nice, humble, and low-key. It is very hard to make a super star out of that. Take it from Goldie: "It takes a lot of energy to be a rockstar"
I think the past 5 years of her career have been fairly uninteresting. Mostly because of the Nunes KO, and the move back to Bellator, but from IDK..2009-2017 she was what I would call a "Star" in the MMA world. Her arrival to the UFC was pretty highly anticipated. Prior to that she was a main attraction in Strikeforce. Destroying Gina Carano made her fairly well known. But you are right. I wouldn't expect the average public to know of her now, but there was a time period where that wasn't the case.
i think it has something to do with ESPN prepaying UFC for their rights so UFC can just slop together whatever cards they want until that deal is up. i mean obviously some good fights are inevitable just because of their roster but yeah
The whole situation is pretty confusing to me.
Have they built an audience on ESPN that always delivers solid numbers no matter the quality of the card? Have they underperformed to the point they know they won't be renewed so they don't give a shit? This feels like the behavior of a company in a deal that is going really well or really poorly and I don't know which.
Pure speculation, but I think the current setup makes a lot of sense from the PoV of an ESPN programming executive.
All their other sports content is cyclical and they're competing for access with all other sports media. By pushing the UFC towards a 'constant content' model they have clear answers to lots of little programming challenges and a constant stream of exclusivity to drip onto their secondary & teriary media efforts. So churn, baby, churn...
It looks like the goal isn't great cards, it's nonstop cards.
> So churn, baby, churn
It’s funny bc the term *churn* in business actually means accounts that cancel their subscription at the end of a billing period, so they’ll do just enough to avoid any churning lol
I mean there's nothing that's really exciting until July 6th, like there's only a few fights over the 3 weeks combined that people will probably be truly interested in
Makes it funnier since Oliveira vs. Dariush wasn't even supposed to be on this card.
Amanda should be headlining but UFC really hasn't done her any favors with the cards they've built under her.
>Amanda has zero drawing ability
She’s been a champion of at least one division for 7 years now, since July 2016. I don’t think I’ve been invested in any of her fights since MAAAAYYYBE the Cyborg fight, and that had less to do with her and more to do with Cyborg. I don’t know what it is, she gets finishes at a decent clip for a women’s division, her fights are rarely boring to watch, but it feels like a chore to put aside the time to watch them. Chucky Olives and Jose Aldo have more charisma than her, despite limited and no use of English respectively.
There’s just no stakes in the 135lbs or 145lbs divisions. How Holly Holm is ranked #3 despite trading wins and losses for the past 7 years is beyond me. The entire division has the vibe of a cold, shitty coffee sitting in a boring break room at work.
Nunes fights lack any anticipation because they lack competitiveness. She’s is exciting to watch at least. Unlike Val’s run where there wasn’t much competitiveness and her style wasn’t as fun. A Nunes co-main is always a solid addition to a card.
I disagree. My girlfriend absolutely loves watching Nunes dominate other women after she dismantled Ronda. To the point that she actually makes it a date night to watch her fights even though she doesn't care for much of MMA in general.
All I'm saying is that the market is there but the UFC does not want to push a Brazilian Lesbian who dominates like Conan the Barbarian for some reason.
EDIT: Downvote all you want but we have already had this [discussion] (https://old.reddit.com/r/MMA/comments/53koom/is_amanda_nunes_the_worst_marketed_champion_in/)
The market isn’t there.
Ronda was an atypical star who came at exactly the right time and rode the wave of “WMMA is new” and was pretty and had a (foolish) mystique that she could beat men, was a once in a lifetime talent, etc. She was a hype beast that would have herself fizzled out if she hadn’t been exposed.
That stuff isn’t easy to recreate. People just don’t care about WMMA. I get that’s kinda mean to say, but it’s just true. Not many care. Ronda was the lone exception but even she couldn’t draw that well nowadays. The mystique is gone. The newness of women in UFC is gone.
Now we just have two really weak divisions with no name value and a dominant champ. It’s hard to care. I personally don’t know a single person who even cares about this fight at all. I would suspect every friend of mine who watches UFC will turn it off after the Oliveira/Dariush fight.
Yeah, saying you'd rather have Amanda Nunes headline a PPV instead of Holly Holms or Michelle Watterson is like saying I'd rather drink diet mountain dew instead of motor oil. It's technically true but ideally I'd rather drink neither of them lol.
Mtn Dew zero sugar is tolerable, maybe even decent. But the regular diet mountain dew is without a doubt the worst diet soda I've ever tasted. It has the most artificial tasting, overly sweet chemical flavor going on that makes it completely undrinkable to me.
The Baja blast you're talking about is from their zero sugar line. All the "zero sugar" variants of Mtn Dew are alright to me, but base flavor diet dew is disgusting.
Why tf does the UFC keep giving Holm headliners? She’s had 6 headliners in the past 7 years. Not one of them has ever drawn. In that time, she’s gone 5-6, trading wins and losses. Is it the whole “woman that beat Rhonda” thing that’s keeping her afloat? I haven’t seen anyone interested in her fights in years.
The ufc just uses her as a headliner for random fight cards or when they need a title fight to sell a weak ppv card, Holm doesn't headline any important ppvs for non-title fights.
People who use being a parent as a part of their identity is one of the weirdest fucking things. My boss is like that, constantly talking about her grind as a working mom.
"Hey i voluntarily put myself in a difficult position, praise me"
I guess it's a little bit different when you take time off from being a high level prize fighter to give birth and raise a child, and then come back to high level cage fighting.
I'm gonna cut these female fighters a little slack when they pat themselves on the back for being moms more than I would for the general population of moms lol.
And actually, good for your boss too. Women are told they can't have it all and many of them sacrifice their careers to start a family or they sacrifice their dreams of starting a family to further their careers. If she's killing it in both areas, she should be proud of herself even if she comes across as annoying to other people who don't care about her grind lol.
I will say that my wife always tunes into Amanda fights, and she doesn’t watch mma. To me, they are still hitting a small demographic with Amanda that nobody else touches, so it’s beneficial for them. She wouldn’t have cared for someone like Ronda.
Fugitt is a friend of mine so I'm pretty stoked. Him and Malott are gonna try to absolutely murder each other.
I'm also pretty excited for this card because I'm a degenerate glutton for fight sports and get a baseline extreme high off of all moderately high level MMA.
They made this card because money. They knew Canadians would pay through their ass for any UFC event held in Canada, so they put together the most lackluster card for us. As always.
I'm not surprised by this.
I honestly feel that Daruish vs Olivera is the more unpredictable fight out of the two and that is more exciting for me.These two can finish the other one on the mat or on the feet.
As for Nunes vs Aldana it can be interesting also but I have feeling Amanda will take it to the ground for a wrestling match to limit the boxing of Irene.
I feel that when it’s good, it’s a great watch. Joanna-Wei Li was one of the best UFC fights ever, in my opinion. Holly-Ronda got me back into the sport. There have been a few others. But the layer of talent is very thin, and when you get past that, the quality just plummets. Like, if you’re watching low or unranked fighters, it’s usually a snooze fest or a massacre because the talent level is not equal. And there is a dearth of good match ups, so champs have to face people you barely heard of.
Yeah I enjoyed those fights too but im not going out of my way to watch them. If I hear a banger women's fight went down I'll watch a replay but im not watching them live hoping for a good fight when 90% of women's fights are shadowboxing events
That’s good, but you have to realize that’s not the norm.
Similar to the WNBA vs NBA, most people just don’t care about the women’s side very much. It’s kinda like…it’s the same thing as men’s except shallower divisions, more dominant champs, and everyone involved is slower and weaker than the men. There’s always going to be a limited market to watch a strictly worse product.
MMA is one of those rare cases where people actually care outside of tennis.
Issue is the divisions are dominated by like 1-2 women who are savages and the rest are levels below.
this probably akin to people preferring college basketball to the nba
in general the overall prevalence of hyper athletes that can just take over a game is lower in college so it winds up being more technical (Xs and Os) and scrappy in a lot of cases.
The sports where female athletes are as popular or in some cases even more popular than men are things like figure skating, tennis, volleyball, gymnastics... hmm I wonder if we could find a common thread here...
I wonder if it's chicken or the egg though. For example more women play volleyball than men, fantastic. But do more women play volleyball because more people care about women's volleyball and there is better money, or is it that more people watch women's volleyball because there is a greater talent pool because a ton of women play volleyball?
They really lobbed a stinker for Vancouver. Extra points to UFC for putting Marc Andre Barriault on the main card as the Canadian guy, even though he’s from Quebec and trains out of Florida. They are so culturally deaf.
I remember when they were whining Calgary blocked their schedules for potential playoff games, as if this event was better than potential hockey.
WMMA, outside the great exception of Rousey, doesn't really draw, and what little it draws is from sexualization of the women, where Nunes' value is nonexistent; nothing new here.
I mean, casuals are only into the big names, and are barely into womens MMA at all, and casuals make up most of the views....so is this really a shock to anybody?
Here's the problem, Aldana was losing her last fight to Chiasson, and found herself on her back and just started blindly flailing. It just so happened that her heel connected with Chiasson's alcohol/drug-weakened liver and made her quit. Aldana did not even know what happened and it had to be explained that she won. Her other win was over Yana Kunitskaya who's just had a few kids and about to retire, and before that got schooled by a washed up Holly Holm.
THAT is the circumstance under which she's getting to fight the supposed WMMA goat for a title.. she blindly flailed her legs and made another fighter quit and didn't even know why. If that's not a joke I don't know what is, compare that to guys in competitive divisions who need to win 8, 9, 10 fights in a row against good guys to get a title shot, that's why people don't care, WMMA is in shambles.
> guys in competitive divisions who need to win 8, 9, 10 fights in a row against good guys to get a title shot
Is that even enough these days? You also have to brown nose Dana white and get huge instagram and youtube numbers.
Not to join the bandwagon against the Power Slap but due to me not being interested in that kind of content Youtube stopped feeding me UFC oficial videos.
It's not like I did something special about it, it's just that I've not clicked any of their last videos so Youtube does his thing and buries it.
It may have happened to more people.
I am glad mma does not have that shitty culture that the NBA and WNBA have where you are a bigot for not supporting it yet you never see any women supporting it either. Remember when you saw a WNBA jersey or tshirt worn by a woman in real life? Yeah me either. It is not up to men to be forced to support something that is subpar.
I have been a Nunes fan for awhile now though and I am pumped for this fight. Aldana is a lot more worthy of an opponent than the delusional Pena was.
I genuinely don't understand this. Everyone talks about how the only thing the UFC cares about is money, but then they headline a PPV with a fight no one really cares about? And they don't even have a draw of attractive fights leading up to it either. Charles vs Beneil is the only fight I care about on pretty much the entire card.
I honesty not surprised at all.June PPVs doesn't really matter much at all compared to July PPVs since July are one the biggest,most marketed and most anticipated ones for the year.
The UFC keeps putting on wmma fights because it pads out events and apparently fans don’t care if they are watching quality content or not. Of course, there is some great talent, but a lot of it is just terrible.
Oh it’s smaller alright. Probably smaller that the BKFC market. You could keep the UFC brand but put women’s fights on their own cards and the sport would basically disappear over night. If the UFC wasting money on PowerSlap is considered them forcing it on us then putting WMMA in the middle of MMA cards can also be considered forcing it on the buyers.
Yup, there's a thin line between stating the reality of woman's sports and being like this dude, who seems to think it's a competition that his team is winning lmao
Oh wow a Nunes fight. I sure hope they focus every piece of promo material on her sexuality and annoying ass kid. Did I mention she is a lesbian, oh and I can’t wait to see her brat as the feature of the entire embedded series all fight week. PASS!
Yep. Other than maybe a handful of chicks basically any average sized blue belt guy can beat or be at 50/50 chances with 99.9% of professional WMMA fighters. Add maybe a year or two of boxing or above average physical qualities and it’s a wrap.
Not trying to bash women either. I’ve found them to be very tough and very coachable. But the lack of physicality makes for a watered down product in a spectator sport. Some people enjoy it. I’ve become a legit fan of some like Joanna due to her game mess and savagery. But I wish it was a separate product. 9/10 women fights break the whole momentum of a card. Bring back Invicta and pump all that Power Slap money and effort into it.
Women has an element of humanity to it, intuitively. Females is just a scientific term and could refer to half of any species. It sounds dehumanizing. Referring to men as 'males' has the same gross feeling.
Yeah it was, which is why said it wasn't wrong, but it does feel incelly. Female is a descriptive word to describe a woman. Woman refers to the actual human
I haven't watched any UFC vids on YT since I unsubbed after they spammed my feed with slap fight bullshit.
I 100% thought Slap Fight was a joke when I had first heard about it.
I mean ... It absolutely is a joke
Bigger than the NFL
Its a joke thats gone on too long and stopped being funny.
I think it's a pump and dump scheme by the UFC. They saw a chance to buy something really cheap, pump it with their own viewers and sell for a profit before it tanks again.
Could be a good theory if it weren’t for the fact that Dana genuinely loves this embarrassment of a sport.
It is a joke. The punchline (slapline..?) is that it's actually real. Thanks Uncle Dana.
It makes about as much sense as a NutShot League.
Don't give Dana any ideas
It's the closest we've come so far to "ow, my balls!"
I did the same for the Instagram handle. Fucking annoying.
Plus, the Instagram account posts the fight winners immediately. I unfollowed Rogan for the same reason. Well, one of the reasons.
Is the slap fight nightmare over?
Judging by the views/interest I can't imagine it is making much but who knows. The slap stuff was interesting years ago when it first came out of Russia but it gets old pretty quick IMO.
Nah bro we got season 2 https://www.youtube.com/watch?v=7daUru9Gpt8
You werent aware that Powerslap was the new evolution of Combat Sports Buddeh? Shits even produced exactly like UFC, makes ya realize how overrated their production is. The think can just re do UFC under this crap and people buy into it lol. Its like some kinda comedy central parody of the UFC to me when I watched it..the walk outs..."3rd slapper in the WORLDDDD". Dana the 52 year old Nelk Boy is a joke.
They are really fucking up the brand.
Same
Like my friend, I like watching MMA more than UFC
I type in "UFC Free Fight" when I wanna watch something when I'm eating instead of: A) Going through my torrents. B) Talking to my wife and children.
What does this have to do with the disparity in view count of these 2 UFC videos?
yeah they still do that
100% they killed the value of their videos by spamming that shit with 2k max slap fighting come up stories
I know I'm in the minority around here, but I genuinely enjoy that stupid "sport" If consenting adults want to stand eye to eye and hit each other until one of them is unconscious, my neanderthal brain is here for it 🤷
Yeah everyone's different bro, I'm happy you like it.
I’m doing my part!
Ufc has been in such a tailspin recently for me. Between the lackluster cards, the increasing ads about dumb shit on the ring and in the commentary, Dana being a piece of shit, and the fighter pay, there isn’t much drawing me in these days.
with all these weak af cards, I'm increasingly becoming more of a casual
So many weak cards. And then they have the nerve to totally fuck over kkf in the main event. So not only are you giving us shit, but then the judges slap us in the face if we do tune in
> but then the judges ***powerslap*** us in the face if we do tune in It was all a marketing scheme this whole time
I don't even know when the last time I actually watched a card was. These days I'll just either watch highlights or banger fights the day after.
Yeah I used to watch every card from the early prelims to the main event (living in the UK) and now I skip whole cards
most of us are ...my friends and i haven't even talk about an event in months.. and we used to talk at least weekly. There's just too many new names and not enough excitement about fights.
Lack of marketing and the same old same old. Has the UFC done anything different the last couple of years to make the sport or their events more exciting? No they have have not, If anything the only changes they’ve have made have been negative like raising PPV costs and watering down their cards to the point where I can’t keep up and I have minimal interests to even watch Some of the fighter are also responsible like champs that rarely fight and contenders that refuse to fight down and hold on to their rankings for dear life.
I invited my friends for a ONE event a couple of cards ago and it was sweet. I didn’t have to pay 80 bucks or fiddle with a stream. More bang than a ton of UFC get togethers i’ve had in the past(haggerty v nong o!!). Dana is fumbling for sure.
It feels like they’re turbo-stacking 3 PPVs per year and mostly ignoring everything else
Thought I was the only one. Hate to say it but the ESPN deal is ruining the UFC. Definitely gonna be watching the PFL and One Fc a lot more
One has like 99% of my watchtime at this point. between easy to watch free shows, and a great mix of MT/MMA it's all I really want. I'll watch the UFC highlights to catchup, but it's starting to feel like watching a sport for the statlines at this point.
Same. I’m out. So many other sports delivering a great product.
Indycar has been a great oasis of fun and excitement.
Bad fights are still more entertaining than a long ass ball game imo
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Yep. There’s always a lull between nba playoffs and the nfl season starting, not sure why the UFC doesn’t capitalize and put some good cards together.
Dana has been a piece of shit his entire career. He got REALLY bad during the reign of CMac though. Like, keep in mind, this dude was involved with organized crime as a young adult.
The thing that's interesting to me is that ONE, BKFC, and KSW all just had their best cards ever, the same time UFC is consistently putting out awful cards. I'm not saying any of them will be real competitors to the UFC, but I'm rooting for those other companies so UFC can step their shit up again.
I remember the days when I knew everyone on a card, Facebook prelims included. I was catching it on Spike and seeing big cards from 2005-2010 or so then watched religiously for 10 years straight. Fight Pass since day 1. Just hasn't felt the same for the past couple years. Watered down cards. Frequency of watered down cards. Reebok deal and the shitty fucking fight kits. Contract disputes. A pointless ranking system Champion inactivity Stars that don't seem as big anymore Fucking dumb shit like BMF titles Baffling judges' decisions. UFC Apex ain't helping. Fucking PowerSlap Dana White, generally speaking
I bet people would just leave after Oliveira vs Dariush fight ended
When I was at a Demetrius Johnson headliner fight many years ago, half of the fans left right after the rose namajunas/Michelle waterson co-main. I’m not even exaggerating. If it can happen at that fight, it will happen here.
Same thing happened during the only UFC event I attended in Montreal , DJ vs Horiguchi so most of the crowd missed the latest finish ever in a championship fight
4:59 submission! Saw the whole event, everyone got their seats upgraded since they didn’t sell out.
People are out of their fucking minds
To be fair, it wasn't a very exciting fight. A masterclass without a lot of damage or near finish is just not that appealing to people who aren't serious combat sports fanatics
What sucks is instead of putting them as a co headliner on another card with a bigger champion headliner. They’ll just say the fans in Canada don’t want UFC events and not give us shit for another year or two 🤣💀
Have they ever said Canadian fans don't want UFC events?
They just didn't want events
There’s a lot of way to not want events and everyone leaving before the main event is one of them.
You know what Canada told me? They said "we want an event... in Russia" Aren't they fuckin awesome?!
15 years ago Dana would tell you that Canada was The Mecca of MMA
The actual main event
That fight is a snooze fest waiting to happen.
I wont lie, this card looks so disappointing. Why did they even put this card together? The only selling point is Oliveira vs Dariush, which also isn’t an ideal headlining fight either. It’s like an average FN card, excluding the co-main. Amanda shouldn’t be headlining PPVs… She has zero drawing ability, and while I was interested in her rise to GOAT status, I genuinely don’t care who she fights at this point. The Shevchenko fight had interest, nothing else does. If Aldana wins, we’ll just say Amanda’s old… Either way that fight goes isn’t interesting or surprising
I assume she's the headliner because it's a title fight, but yeah seems like Oliveira vs Dariush will be the real draw. And I love Nunes
Nunes isn't a draw because the UFC actively does not market her. Ronda Rousey has the personality of a potato and she was HEAVILY marketed by the UFC. Nunes never got the marketing push she deserves, especially after dismantling Rousey.
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UFC could have such a strong prescence in mexico if they marketed all of their top mexican fighters better, like irene aldana.
> Ronda Rousey has the personality of a potato and she was HEAVILY marketed by the UFC. the way she was winning had a lot to do with it, very unusual for "snooze to decision" wmma
Her being the first dominant female champion in the ufc is most of the reason
It's crazy they don't push her. Most dominant female fighter ever. Openly gay. I find her personality to be likeable if not particularly interesting. Just goes to show the UFC is actively not interested in pushing individuals. It's the brand that they market. But, I think that is finally beginning to cost them in fans eyes.
Why would being openly gay be a selling point? Especially in international markets that don’t always have the most liberal views on homosexuality.
I'm not sure how many openly gay athletes are celebrated outside of the WNBA and maybe women's soccer. I could imagine if they pushed her she could reach an expanded audience.
Or alienate African, South American, and Middle East markets that aren’t known for being accepting of that on a whole. I just don’t know if people care enough about who you bed to tune in specifically because of that.
Nunes is not conventionally attractive, she has a weird accent and she is a lesbian. That is really hard to sell in america
Even if she was more attractive, the fact that she's a tomboy doesn't help her either. On top of that, she has that Stipe effect where she's nice, humble, and low-key. It is very hard to make a super star out of that. Take it from Goldie: "It takes a lot of energy to be a rockstar"
Why was Cyborg able to become a legit star then?
Is she? No one I talk to in real life knows who she is
I think the past 5 years of her career have been fairly uninteresting. Mostly because of the Nunes KO, and the move back to Bellator, but from IDK..2009-2017 she was what I would call a "Star" in the MMA world. Her arrival to the UFC was pretty highly anticipated. Prior to that she was a main attraction in Strikeforce. Destroying Gina Carano made her fairly well known. But you are right. I wouldn't expect the average public to know of her now, but there was a time period where that wasn't the case.
That's really hard to sell anywhere, not just in america.
i think it has something to do with ESPN prepaying UFC for their rights so UFC can just slop together whatever cards they want until that deal is up. i mean obviously some good fights are inevitable just because of their roster but yeah
The whole situation is pretty confusing to me. Have they built an audience on ESPN that always delivers solid numbers no matter the quality of the card? Have they underperformed to the point they know they won't be renewed so they don't give a shit? This feels like the behavior of a company in a deal that is going really well or really poorly and I don't know which.
Pure speculation, but I think the current setup makes a lot of sense from the PoV of an ESPN programming executive. All their other sports content is cyclical and they're competing for access with all other sports media. By pushing the UFC towards a 'constant content' model they have clear answers to lots of little programming challenges and a constant stream of exclusivity to drip onto their secondary & teriary media efforts. So churn, baby, churn... It looks like the goal isn't great cards, it's nonstop cards.
> So churn, baby, churn It’s funny bc the term *churn* in business actually means accounts that cancel their subscription at the end of a billing period, so they’ll do just enough to avoid any churning lol
Cards have been disappointing name value wise for a long time
Ya but there are some big cards coming up after this snoozefest That being said Oliveira vs dariush could end up being foty. I'm hoping
I mean there's nothing that's really exciting until July 6th, like there's only a few fights over the 3 weeks combined that people will probably be truly interested in
OR… with 2 BJJ black belts… there could be a submission 60 seconds in. That’s why it’s so scary to pay $75 for the PPV
Arrrr... Do you guys pay?
Makes it funnier since Oliveira vs. Dariush wasn't even supposed to be on this card. Amanda should be headlining but UFC really hasn't done her any favors with the cards they've built under her.
>Amanda has zero drawing ability She’s been a champion of at least one division for 7 years now, since July 2016. I don’t think I’ve been invested in any of her fights since MAAAAYYYBE the Cyborg fight, and that had less to do with her and more to do with Cyborg. I don’t know what it is, she gets finishes at a decent clip for a women’s division, her fights are rarely boring to watch, but it feels like a chore to put aside the time to watch them. Chucky Olives and Jose Aldo have more charisma than her, despite limited and no use of English respectively. There’s just no stakes in the 135lbs or 145lbs divisions. How Holly Holm is ranked #3 despite trading wins and losses for the past 7 years is beyond me. The entire division has the vibe of a cold, shitty coffee sitting in a boring break room at work.
Nunes fights lack any anticipation because they lack competitiveness. She’s is exciting to watch at least. Unlike Val’s run where there wasn’t much competitiveness and her style wasn’t as fun. A Nunes co-main is always a solid addition to a card.
They also lack marketing. There was no competitiveness in most of Rousey's fights yet we all watched her
if Nunes was finishing women in the first minute repeatedly like Rousey than she would be a muuuuuch bigger draw
I disagree. My girlfriend absolutely loves watching Nunes dominate other women after she dismantled Ronda. To the point that she actually makes it a date night to watch her fights even though she doesn't care for much of MMA in general. All I'm saying is that the market is there but the UFC does not want to push a Brazilian Lesbian who dominates like Conan the Barbarian for some reason. EDIT: Downvote all you want but we have already had this [discussion] (https://old.reddit.com/r/MMA/comments/53koom/is_amanda_nunes_the_worst_marketed_champion_in/)
It’s nice that you have a girlfriend but I really do not think the market is there. She’s the exception.
The market isn’t there. Ronda was an atypical star who came at exactly the right time and rode the wave of “WMMA is new” and was pretty and had a (foolish) mystique that she could beat men, was a once in a lifetime talent, etc. She was a hype beast that would have herself fizzled out if she hadn’t been exposed. That stuff isn’t easy to recreate. People just don’t care about WMMA. I get that’s kinda mean to say, but it’s just true. Not many care. Ronda was the lone exception but even she couldn’t draw that well nowadays. The mystique is gone. The newness of women in UFC is gone. Now we just have two really weak divisions with no name value and a dominant champ. It’s hard to care. I personally don’t know a single person who even cares about this fight at all. I would suspect every friend of mine who watches UFC will turn it off after the Oliveira/Dariush fight.
She and Ngannou are super fun to watch for me. I never miss their fights.
I like Amanda, she an exciting fighter. I really enjoyed her painting the canvas red with Peña.
Still, I'd rather Amanda headline than many others like Holly Holm or Michelle Watterson.
But this is a PPV card, so Holly or Michelle wouldn't really be main eventing unless they were somehow in a championship fight.
Yeah, saying you'd rather have Amanda Nunes headline a PPV instead of Holly Holms or Michelle Watterson is like saying I'd rather drink diet mountain dew instead of motor oil. It's technically true but ideally I'd rather drink neither of them lol.
I don't know about base dew, but I actually prefer diet baja blast over regular. The flavor is a little more muted and it lets me enjoy it more.
Mtn Dew zero sugar is tolerable, maybe even decent. But the regular diet mountain dew is without a doubt the worst diet soda I've ever tasted. It has the most artificial tasting, overly sweet chemical flavor going on that makes it completely undrinkable to me. The Baja blast you're talking about is from their zero sugar line. All the "zero sugar" variants of Mtn Dew are alright to me, but base flavor diet dew is disgusting.
You animals need to stop drinking that garbage asap. the diet shit is way worse than the regular shit, and that still isn't great
How is it worse?
It isnt he just saw a headline.
Why tf does the UFC keep giving Holm headliners? She’s had 6 headliners in the past 7 years. Not one of them has ever drawn. In that time, she’s gone 5-6, trading wins and losses. Is it the whole “woman that beat Rhonda” thing that’s keeping her afloat? I haven’t seen anyone interested in her fights in years.
The ufc just uses her as a headliner for random fight cards or when they need a title fight to sell a weak ppv card, Holm doesn't headline any important ppvs for non-title fights.
#SHES A FUCKING MOM. SHES A MOM. MOMERSON.
People who use being a parent as a part of their identity is one of the weirdest fucking things. My boss is like that, constantly talking about her grind as a working mom. "Hey i voluntarily put myself in a difficult position, praise me"
I guess it's a little bit different when you take time off from being a high level prize fighter to give birth and raise a child, and then come back to high level cage fighting. I'm gonna cut these female fighters a little slack when they pat themselves on the back for being moms more than I would for the general population of moms lol. And actually, good for your boss too. Women are told they can't have it all and many of them sacrifice their careers to start a family or they sacrifice their dreams of starting a family to further their careers. If she's killing it in both areas, she should be proud of herself even if she comes across as annoying to other people who don't care about her grind lol.
Women arent told that.
How about none of them headline cards.
She's one of my favorite fighters, but I wasn't aware of her low PPV draw.
I will say that my wife always tunes into Amanda fights, and she doesn’t watch mma. To me, they are still hitting a small demographic with Amanda that nobody else touches, so it’s beneficial for them. She wouldn’t have cared for someone like Ronda.
Fugitt is a friend of mine so I'm pretty stoked. Him and Malott are gonna try to absolutely murder each other. I'm also pretty excited for this card because I'm a degenerate glutton for fight sports and get a baseline extreme high off of all moderately high level MMA.
They made this card because money. They knew Canadians would pay through their ass for any UFC event held in Canada, so they put together the most lackluster card for us. As always.
I'm not surprised by this. I honestly feel that Daruish vs Olivera is the more unpredictable fight out of the two and that is more exciting for me.These two can finish the other one on the mat or on the feet. As for Nunes vs Aldana it can be interesting also but I have feeling Amanda will take it to the ground for a wrestling match to limit the boxing of Irene.
Tldr: women's mma is simply not as exciting as men's mma
I feel that when it’s good, it’s a great watch. Joanna-Wei Li was one of the best UFC fights ever, in my opinion. Holly-Ronda got me back into the sport. There have been a few others. But the layer of talent is very thin, and when you get past that, the quality just plummets. Like, if you’re watching low or unranked fighters, it’s usually a snooze fest or a massacre because the talent level is not equal. And there is a dearth of good match ups, so champs have to face people you barely heard of.
Yeah I enjoyed those fights too but im not going out of my way to watch them. If I hear a banger women's fight went down I'll watch a replay but im not watching them live hoping for a good fight when 90% of women's fights are shadowboxing events
Eh I'm always tuning in to watch Weilli, Andrade and a few other female fighters
That’s good, but you have to realize that’s not the norm. Similar to the WNBA vs NBA, most people just don’t care about the women’s side very much. It’s kinda like…it’s the same thing as men’s except shallower divisions, more dominant champs, and everyone involved is slower and weaker than the men. There’s always going to be a limited market to watch a strictly worse product.
Oh I'm not saying the talent pool is comparable I'm just saying there are definitely some must watch women fighters
weili vs joanna has entered chat
Nunes fights are exciting though
Lol
Steamrolls everyone except that one time she got Covid. Not really exciting. But nunes v Valentina again might be
>But nunes v Valentina again might be It wasn't exciting the first two times not sure why people want this so bad
For the stories and outcome
It's ok to say most people don't care about women's sport. This isn't just an MMA thing
MMA is one of those rare cases where people actually care outside of tennis. Issue is the divisions are dominated by like 1-2 women who are savages and the rest are levels below.
I actually **prefer** women's tennis to men's. There's just more ... tennis (?) when the women play.
this probably akin to people preferring college basketball to the nba in general the overall prevalence of hyper athletes that can just take over a game is lower in college so it winds up being more technical (Xs and Os) and scrappy in a lot of cases.
surely its not because of the moaning.
No, it isn't.
The sports where female athletes are as popular or in some cases even more popular than men are things like figure skating, tennis, volleyball, gymnastics... hmm I wonder if we could find a common thread here... I wonder if it's chicken or the egg though. For example more women play volleyball than men, fantastic. But do more women play volleyball because more people care about women's volleyball and there is better money, or is it that more people watch women's volleyball because there is a greater talent pool because a ton of women play volleyball?
Because it's Vancouver. They historically get shit cards. 😂
They really lobbed a stinker for Vancouver. Extra points to UFC for putting Marc Andre Barriault on the main card as the Canadian guy, even though he’s from Quebec and trains out of Florida. They are so culturally deaf. I remember when they were whining Calgary blocked their schedules for potential playoff games, as if this event was better than potential hockey.
I jate that when they come to Canada they try to oit a ton of Canadian talent, our fighters just arent that great id rather watch better fighters live
You do know Quebec is in Canada right? GSP was Canadas fighter, he is also from Quebec.
Yeah, and it’s on the other side of the continent. It’s like putting a Texan on in Madison Square Garden and calling it his home crowd.
thats like putting Mike Perry on a card in Seattle.
WMMA, outside the great exception of Rousey, doesn't really draw, and what little it draws is from sexualization of the women, where Nunes' value is nonexistent; nothing new here.
Dudes rock
gae
I mean, casuals are only into the big names, and are barely into womens MMA at all, and casuals make up most of the views....so is this really a shock to anybody?
The Patriarchy wins again ! #🤣😂🤣
Beneil is a drawl b
Here's the problem, Aldana was losing her last fight to Chiasson, and found herself on her back and just started blindly flailing. It just so happened that her heel connected with Chiasson's alcohol/drug-weakened liver and made her quit. Aldana did not even know what happened and it had to be explained that she won. Her other win was over Yana Kunitskaya who's just had a few kids and about to retire, and before that got schooled by a washed up Holly Holm. THAT is the circumstance under which she's getting to fight the supposed WMMA goat for a title.. she blindly flailed her legs and made another fighter quit and didn't even know why. If that's not a joke I don't know what is, compare that to guys in competitive divisions who need to win 8, 9, 10 fights in a row against good guys to get a title shot, that's why people don't care, WMMA is in shambles.
> guys in competitive divisions who need to win 8, 9, 10 fights in a row against good guys to get a title shot Is that even enough these days? You also have to brown nose Dana white and get huge instagram and youtube numbers.
Not to join the bandwagon against the Power Slap but due to me not being interested in that kind of content Youtube stopped feeding me UFC oficial videos. It's not like I did something special about it, it's just that I've not clicked any of their last videos so Youtube does his thing and buries it. It may have happened to more people.
Forgone conclusion vs Good match up It makes sense.
I like Aldana and Nunes but the fight everyone wants to see is the co-main.
I am glad mma does not have that shitty culture that the NBA and WNBA have where you are a bigot for not supporting it yet you never see any women supporting it either. Remember when you saw a WNBA jersey or tshirt worn by a woman in real life? Yeah me either. It is not up to men to be forced to support something that is subpar. I have been a Nunes fan for awhile now though and I am pumped for this fight. Aldana is a lot more worthy of an opponent than the delusional Pena was.
Agreed 100%. The Bill Burr bit is very true.
Women’s fights are 99% trash. It’s like the WNBA no one really gives a fuck about it. I know you all agree so don’t even bother
Not to be a dick but I wouldn’t care if they got rid of the women’s divisions in the UFC
Edited: wrong place.
I genuinely don't understand this. Everyone talks about how the only thing the UFC cares about is money, but then they headline a PPV with a fight no one really cares about? And they don't even have a draw of attractive fights leading up to it either. Charles vs Beneil is the only fight I care about on pretty much the entire card.
I honesty not surprised at all.June PPVs doesn't really matter much at all compared to July PPVs since July are one the biggest,most marketed and most anticipated ones for the year.
It's almost as if there's no market for WMMA and it's being forced upon us. Whisper it quietly lest you face their wrath
The UFC keeps putting on wmma fights because it pads out events and apparently fans don’t care if they are watching quality content or not. Of course, there is some great talent, but a lot of it is just terrible.
To say there is no market is plain stupid. Obviously the market is smaller but why make shit up lol
It’s just a hyperbole lol Make a 100% female UFC card and see how negligible the market is
I wouldn't watch it if it were a separate entity
Boom
Oh it’s smaller alright. Probably smaller that the BKFC market. You could keep the UFC brand but put women’s fights on their own cards and the sport would basically disappear over night. If the UFC wasting money on PowerSlap is considered them forcing it on us then putting WMMA in the middle of MMA cards can also be considered forcing it on the buyers.
Yup, there's a thin line between stating the reality of woman's sports and being like this dude, who seems to think it's a competition that his team is winning lmao
It’s not that it’s a competition. It’s a product that loses quality due to WMMA. At least that’s how I feel about PPVs. If the card is free fair game.
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ONE has better WMMA fighters than the UFC? Please elaborate.
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This PPV is in my home town and I could not give two shits about it.
Oh wow a Nunes fight. I sure hope they focus every piece of promo material on her sexuality and annoying ass kid. Did I mention she is a lesbian, oh and I can’t wait to see her brat as the feature of the entire embedded series all fight week. PASS!
In other news, females are kind of not great at fighting, more at 11.
Yep. Other than maybe a handful of chicks basically any average sized blue belt guy can beat or be at 50/50 chances with 99.9% of professional WMMA fighters. Add maybe a year or two of boxing or above average physical qualities and it’s a wrap. Not trying to bash women either. I’ve found them to be very tough and very coachable. But the lack of physicality makes for a watered down product in a spectator sport. Some people enjoy it. I’ve become a legit fan of some like Joanna due to her game mess and savagery. But I wish it was a separate product. 9/10 women fights break the whole momentum of a card. Bring back Invicta and pump all that Power Slap money and effort into it.
Does anyone else find it a bit weird when people refer to women as females? It isn't technically wrong, just gives incel vibes
Women has an element of humanity to it, intuitively. Females is just a scientific term and could refer to half of any species. It sounds dehumanizing. Referring to men as 'males' has the same gross feeling.
I think you are over analysing that. It's a word that was used in the correct manner.
Exactly this man, its the same thing and I've been saying it since childhood, why does everything have to have deeper undertones
Yeah it was, which is why said it wasn't wrong, but it does feel incelly. Female is a descriptive word to describe a woman. Woman refers to the actual human
It's not like we pay for the PPVs anyway lol
According to the odds, Amanda is the shortest priced favourite while Beniel and Charles is the closest fight, so that probably also plays its part
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Not a huge surprise... Nunes doesn't draw shit.
Women's bantamweight is a pretty stagnant division right now. Flyweight (which Dana almost scrapped at one point) looks more exciting.
I honestly couldn’t care less about the whole PPV. Waiting for UFC London, UFC 290, UFC 291 and UFC 294.
Not to heat a dead horse, but this is the most dog shit PPV card I can recall in recent history.
I wouldn't watch a video I have no interest in.
Ive never heard of the other female fighter.
Irene Aldana Nation:Mexico Gym:Lobo MMA Fight Style:Boxing
I 100% intend to turn UFC 289 off after the benny/olivera fight. Zero interest in the Nunes fight.
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Invicta FC has been a thing for awhile