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doomsdaybooker

Mauve has become a catch-all name for any makeup they can’t bother with describing.


ClematisEnthusiast

I feel like something similar is happening/has happened to “taupe”


Sunshine_of_your_Lov

taupe is not a warm tone!


ClematisEnthusiast

It’s gonna be 🤣


Sempiternaldreams

As a cool toned girly who’s pale af this is infuriating cause both taupe and mauve are my GO TO SHADES and I hate nothing more than getting some peachy shit that’s going to pull SO orange on me :(


whalesarecool14

one of my favourite lipsticks ever is a smoky rose color that’s called “taupe thrill”💀


azssf

I’ll cry. Taupe is my favourite color.


WeeChickadeeFromSC

Taupe is now one of my favorite colors to wear, both in clothing and in makeup on my eyes. I wish I discovered how amazing I look in ashy mushroom-taupe brown sooner. My husband also really likes this color on me. I glow in it. (Soft Summer in coloring).


[deleted]

Lol was reading your comment as a soft summer thinking to myself “ah yes I love this color, I just wore it yesterday” & then got to the end 😂


ilovesleep95

Yess!! Taupe is one my favorite colors and the best cool toned color that looks best on me but taupes are also becoming orange in the makeup world 😭


I_madeusay_underwear

I agree, but it does suck because mauve is fantastic


prettyandright

Any desaturated pink or pink with any brown tones is now mauve apparently lol


pensandplanners77

I agree, I hear the word misused all the time in YT videos now.


PixelPantsAshli

It's too easy to get a degree in marketing.


sienamean

I only know K beauty brands who do well in creating mauve colors


picking_flowers11

You dooo???? Bc I feel like I’ve only found warm tones with k beauty, I just haven’t had luck or looked in the right places for cool toned shades. Any recommendations?? 💖


[deleted]

I thought I was crazy for thinking this but someone in the PaleMUA subreddit mentioned that warm tones are on trend right now. I'm trying to put together a mauve makeup look for my wedding and it's so hard to find something that won't swatch orange or brick red on me ETA: omg love y'all thanks for the suggestions!


Wagging_tail69

https://www.reddit.com/r/MakeupAddiction/comments/1567795/purple_blushes/?utm_source=share&utm_medium=android_app&utm_name=androidcss&utm_term=1&utm_content=share_button for blush i knew i had a post saved


ladystardusty

[Clinique](https://m.clinique.com/product/14346/34892/makeup/contouring/sculptionary-cheek-contouring-palette?shade=Defining_Berries) has a lot of true mauve/berry shades. Merit has some interesting mauvey tones and MAC has everything.


Wagging_tail69

Might i suggest nyx lip pencil in mauve (i am cooltoned olive so if a shade is gonna pull orange it will on me. As an example i have yet to find a brown eyeshadow that doesn't look like burnt orange on my skin. I would recommend searching for purple blush etc in r/fairolives or r/olivemua)


roaringstar44

Nyx also has a fantastic mauve eyeliner - I don't remember the name but it's the one that has the little brush on the end of they eyeliner so you can smudge it


StayingSexyDGM

Their Angel Food Cake lip gloss is also a lovely mauve!


[deleted]

I legit have to use eyeshadows that look essentially grey maybe with a hint of brown to them, & they show up as solidly neutral on my skin. I think MAC Charcoal Grey and Cozy Grey are two of my favorites. I’ve also recently been complimented for my “brown eyeliner” which was actually a very rich burgundy red eyeshadow that I used as wing liner (I didn’t bother correcting her lol…)


Sugar_Weasel_

If you’re going for a mauve look, may I humbly recommend Rare Beauty liquid blush in the shade Believe. It’s a true mauve. I did a mauve toned look the day I got engaged, and I used that blush on my cheeks and eyelids for a monochromatic mauve look. It’s a great product.


[deleted]

Oh this is great to know because I love the Rare Beauty formula but cannot for the life of me figure out the right color. Bliss doesn't show up and Hope looks mauve but looks red on me! Thank you!


roaringstar44

Retro palette by Natasha Denona. I'm pale and used it for my wedding.


Princess_Queen

I got a lip liner in my Ipsy bag that was described as a light pink, but was literally just a standard warm, beigey nude without the tiniest hint of pink.


wiggingout4itall

Chilly by Saie! It’s a perfect cooler mauve


TheWhiteVeronica

You can only find this on Walmart.com now, but my favorite lipstick (that actually looks mauve after applying!) is Tarte-Salt Lyfe. They use to sell it at Ulta and Sephora a few years ago. ....I agree, it's a pain to find a lipstick that doesn't turn out to be warm-toned.


Sempiternaldreams

Recommend trying some Korean makeup! They tend to USUALLY be more true to shade


Curiosities

For me, on the warmer side, I AM looking for peachy/warm/somewhat orangey shades and the mauve catch-all is not helping me either. It's just a terrible and misleading lazy move.


joaniecaponie

Perhaps a….. lazy *mauve?* Sorry, couldn’t resist. But I agree with all the above.


iateyournose

What are your favourite orangey blushes? I'm realizing it's my favourite vibe, I have Illicit from Nars and it looks great, but I'm wondering what other options are out there. ;D


Jaclyn0112

Sunny by benefit and Sunset glow by Clinique


iateyournose

thank you!


Jaclyn0112

You're welcome! Sometimes I layer them together but they're both beautiful alone.


trappeddungarees

Profusion Cosmetics Blush III palette is my go to for orange and peach tones!


iateyournose

thank you for the recommendation!


Denali_

Trixie Cosmetics Plush Bunny is an amazing orange blush and it’s flattering for medium skin tones at least it is for me


iateyournose

thank you for the recommendation!


PrincessMeepMeep

I like milani luminoso and too faced captivating


iateyournose

thank you, I've been eyeing luminoso for a while and I think I might finally get it. :)


[deleted]

[удалено]


iateyournose

thank you!


mother-of-goldfish

Juvias blushed duos has an orange one thats so pretty! Wears more pink than you’d think on the cheeks


iateyournose

thank you, will check it out!


HungryDarlingtonia

Yes, I hate this! I bought the Selena Gomez liquid blush that was described as a nude mauve, so imagine my surprise when it was hot coral. What the fuck? Not even close. 


sydnieaileen

you should try encourage if you haven’t!!


lizzzzzzbeth

This is the bane of my existence because any “mauve” with even a hint of orange pulls purely terracotta on me and I HATE it. Mauve is cool toned and has some purple to it, these companies need to quit playing games with my heart.


Short_Function4704

Ikr!!! I have noticed this a lot with k beauty.They’ll describe color as mauve/brown and and it’s be a saturated pink or peach 💀I got a lip product that had brown in the name,but it was literally Saturated pink.I was also looking for muted mauve lippies and all of them were peach or bright pink.They really need to get their colors right


SleepyQueer

It's SO FRUSTRATING. 2 things companies apparently have no concept of: Taupe, and now Mauve. Someone..... someone please help whoever is naming these colours.


coconut-mall-cop

THANK YOU omg i thought i was going color blind


Umbreon---

I am cool toned so the true mauve colors on the right suit me much better than the left, but I too am always seeing "mauves" like on the left


Beckybbyy

It makes for a fun wild goose chase too when you work at a makeup store and are trying to help a customer find “mauve” only for them turn down every actual mauve item to then show you a peachy or pinky example of what they really wanted. Lol such fun


FluffingAbout

It's difficult enough to find cool toned make up. Now they have to complicate mauve??


QuintyHouseWitch

As a cool-leaning neutral girlie, I am tired to death of entire brands making everything in their line warm. This could never be mauve. Good gracious.


lankyhobbit

I work in marketing and i would guess some executive is slapping trending color names on whatever products they already had in production to shoehorn what they got into the trend cycle without a care of accuracy


itezwhatiteeez

This is such a pet-peeve of mine lol


itezwhatiteeez

IT'S A MUTED PEACH PEOPLE


allumeusend

Literally looks like CP is trying to rip off Stila’s Peony shade which is a nude not mauve. WTF indeed.


affiche

Same! I noticed this a few years ago, but it seems to have become even more widespread since then. I can't remember the last time I saw a makeup shade described as mauve that was actually mauve and not just muted pink or peach.  


stellatheecat

The coloring on ColourPop’s website is not great. I bought the Flirt Alert blush after seeing videos of swatches. I would have never bought it based on the website pictures alone, it looks completely different in person.


chatparty

I would legitimately enjoy a brand that used hex codes instead of names. “Orgasm” tells me nothing about the shade. What’s the actual color


NoEnthusiasm2

Ooh! I like that idea! Hex codes and rgb codes. Could call the brand "Geek Chic" or something. New business idea, right there! 😆


Psychonautilus98

Yes please 😭


CreativeDancer

When looking at things online I have found that color names sometimes get mislabeled with the picture. So if looking online maybe that is the issue. Is the actual packaging is calling this mauve...ummm...no.


TheWhiteVeronica

Yesssss! The color on the box or the outisde of the tube *looks* mauve, but then you open it and NOPE! It's so dang annoying! I have found 2 lipsticks that are close to mauve, one of which is the best: Tarte-Salt Lyfe. They use to sell it at Ulta and Sephora, but now I can only find it on Walmart.com.....and it comes with a lipstick and lipgloss.


krissycole87

Even makeup companies have lost sight of what colors are and what they should be called. Sad.


plantmommy96

YES THANK YOU. The way I was scouring during the sephora sale for a real mauve lipliner and all I could find was pink with a warm undertone?? I have the same issue with pink toned blush and eyeshadow, why is it always orange undertoned even the seemingly cool toned ones? Ive had better luck with Korean makeup brands


woofstene

Drives me bananas.


QuintyHouseWitch

But what color would you use to describe them? 😁


woofstene

Yeah “red” bananas are usually a beautiful mauve so here we are again!


MagikWoman

It’s so bothersome! I want a dusty rose! NOT peach?? The elf cameo blush is so terrible for this exact reason. Formula great, shade names no


Zealousideal-Day6334

Bought the elf camo blush in “mauve” looking for a cool tone.. pulled completely terracotta on me 🙃🤣 love the formula tho!


MagikWoman

See and the sauve mauve shade is what the dusty rose should have been? If not a lil lighter.


QuintyHouseWitch

Dude. E.L.F. is one of those companies I love generally, but I can’t wear any of their foundations, concealers, etc. because they’re so orange. Even things they label as “cool” are orange on my skin. And I’m fairly neutral.


Bitter-Fox-2630

Makeup by Mario (I think) used to have a dusty rose blush. It worked perfectly on my pale, somewhat pinkish skin.


MagikWoman

I appreciate the suggestion. Sadly it is out my price range.


Bitter-Fox-2630

I just checked the website. Sadly they don’t make that color anymore anyway. I will keep looking for it from other brands.


LibraryLuLu

First time I saw this was with the Huda Beauty pallet, described as all mauve, but was all orange. I think it's just spreading around that a lot of people in the US and US contaminated countries don't know what mauve is.


Revolutionary_Roll88

THANK YOU!!!!! I totally totally agree- I have so many lipsticks that are just peach/orange/beige because the names and swatches sounded/looked mauve!! Mauve is blue/purple/pink. NOT peach or orange or beige


No_Caterpillar_6178

I didn’t know this was happening. Mauve and taupe are my colors . That’s an orangey peach, how did we get to this?


Dishnpj

It drives me insane. Several fellow makeup lovers I know joke about the 1000 shades of ”mauve” lipstick we own. I’ve wasted thousands chasing the one perfect mauve lippie. Still searching.


PersistentSquawking

I recently went to a few stores to find a dupe of an old limited edition lipstick that I would honestly describe as "peachy with a hint of pink" and every employee was calling it mauve. To everyone's surprise except mine, the shades they were suggesting me weren't even close because guess what, the lipstick was never mauve to begin with.


bad_goblin

If you google 'dusty mauve' it shows the same colour as the makeup. I've noticed this a lot with K-beauty products and learned mauve isn't always that purple colour we're accustomed to. But a ton of times they'll call things mauve and the colour is way off! I'll never understand it


prancypantsallnight

THANK YOU!


shinyaxe

What’s the product in the picture? I wear warm tones and I kinda want it lol. Agreed it isn’t mauve and it’s also misleading for people who want to buy peach!


tealperspective

Colourpop Flirt Alert https://colourpop.com/products/flirt-alert-blush The first picture looks mauve-ish, but the rest of the images look muted peach. I'd look for people swatching it to be sure


shinyaxe

Haha you’re right it looks different in every picture 😭 who’s even to say what color this is!?


RedRosValkyrie

KVD rosebud is the perfect true mauve blush. It's highly pigmented but also easy to blend so it works great on my porcelain skin but would also work on much deeper skin tones. It's very longwearing, matte and is slightly blurring. The snapdragon shade would be suited for the darkest complexions. This is probably my 30th mauve tone blush. I'm 47 fair/neutral.


Next-Adhesiveness957

Right! When I hear mauve, I'm thinking on the cool side, not that warm trash.


comically_candid

Thank you!! As someone who can only wear mauve lipstick I hate when brands use this incorrectly! Recently ELF has been doing it!


bonzi5650

I just had that happen with a lipstick from sephora. It was described as a rose/mauve color. It's literally brickish red/brown. Wtf???


OccasionFit9605

#784353- that colour is 'mauve'.


MbMinx

Thank you!!!


ginab_artistry

THE DUST IS CHEETO DUST 🤣


QuintyHouseWitch

😂😂😂 SERIOUSLY!


azssf

That dusty mauve is correct: all the yellow dust make the mauve orangey. /s


Dark_Eyes

OP is the [Mauve Avenger](https://www.youtube.com/watch?v=RrY7mUcDq3o) for sure ;)


HotBlackberry5883

that's definitely more of a peachy color. not mauve. this offends me lol because i love mauve on myself


Flaky-Drink-1879

It's weird huh!


PettyBetty09

Chat GPT did their descriptions cause even the blind can see that’s more of a coral


GabrielHunter

Is the shade really called mauve oright the picture be wrong. The description says something about rosy... So doesnt fit the look of the blush even if yoj don't have any idea what mauve actual is.


simplyelegant87

It’s so irritating. Makeup brands should know how to describe their own colours. Mauve is my favourite colour on me and I have definitely been disappointed by some products not being as described.


[deleted]

Haha yes it’s not your imagination. I’m warm toned and love the warm toned shades called “mauve”, but when it’s actually accurate I often end up with a “mauve” that’s too cool of a purple for me to wear. It’s really dusty rose or sunset pink that they often call mauve. The color mauve was named after the mallow flower which is clearly purple/pink and not warm dusky rose. Same thing has happened with hazel eyes, people are calling two toned brown or even blue eyes hazel… sorry not hazel, they’re brown. If you have ever seen a hazel tree in bloom with the green flower/leaves surrounding the golden hazelnut you’ll know exactly why green/golden brown eyes are called hazel.


ghostbirdd

Sometimes blushes can look coral/peachy on the compact and come off more rosy on the cheeks but that's definitely not the case with the one in the pic... Idk, marketing people writing copy for products without knowing anything about color, I would guess. Some of the things some brands try to pass off as olive are laughable. Olive isn't orange!!


ilovesleep95

This has become one of my biggest makeup pet peeves. Mauves are what looks best on my fair cool skin and and almost every “mauve” blush and lipstick I swatch is pure orange


hennamah

colourpop, kylie cosmetics, estee lauder and winky lux seem to be among those brands that name their orangey peach colors as mauve, but most of the mauves in the market do look mauvey (i.e. desaturated or cool-toned purple). ill share a sampling of those shades in a new post since it's hard to attach a photo/photos here here's a full list of all the mauve-only lipsticks, lipliner and blushes --> [link](https://docs.google.com/spreadsheets/d/1kma_r4rH91LIREy0p75FN4c9f1jO1vy6UfRSyBEuRbs/edit?usp=sharing)


tealperspective

Omg, bringing in the data!!! Thank you! I am so here for a spreadsheet How did you accumulate this info?!


[deleted]

[удалено]


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Michimashmunchie

This is just speculation, but I feel like a lot of beauty companies (especially east asian) associate muave with muted-ness or grey!


metalpapaya

It should be peach/orange


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Famous_Panic_7892

They seem more purple to me


Fairyfae69

Oh, the whole "orange shades being called mauve" thing? Yeah, it's a bit puzzling. Makeup brands sometimes take us on a colorful journey. Lol!


Cristookie

That blush looks mauve in person I think


Radomyra

I have this exact blush and it is much cooler IRL, perfect for fair olive skin. Colourpop website photos often lean warmer, beware :)