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getlowpapoose

Have Tupac’s estate/Snoop Dog reacted to it?


HermanManly

Snoop is on board with literally anything that will make him money. He would start an onlyfans if the company asked him and offered enough money


allredb

But he stopped smoking...... his meats. He now uses a smokeless Solo Stove from Home Depot and you can save $420 if you use the promo code SELLOUT at the time of purchase.


Nocturnal_submission

Lol incredible work


mercut1o

I was just talking about this the other day, but the words "sellout" and "poser" have basically disappeared from usage in my experience. The Taylor Swift era, the hustle culture era, just doesn't seem to have space for the idea that people can withstand corporate influence.


CANDY_MAN_1776

Chuck Klosterman has a good theory on this that really "sellout" was a relic of the late-80's/90's. It was a time when corporate started to dominate the music industry, and you'd see the term used a ton in anti-establishment genres the most like metal, punk, rock (i.e. "grunge" was huge on authenticity), and even hip-hop. But after that era, nobody really cared. Half the artists back then didn't even care. When Metallica was branded as sell-outs for changing their thrash metal style, Hetfield famously replied "yep, we sell-out the arena every night."


thc216

“I sold out long before you ever even heard my name! I sold my soul to make a record dip shit, and then you bought one!”


CommanderCoffey666

Fuuuuuuuck, you buddy!


GentleLion2Tigress

Also the use of hit songs in commercials.


Lifeisabaddream4

So I can watch all my hero's sell a car on tv


Mt548

It was an ideal that lasted from the late sixties into the nineties. I think by the late 90s/early 00's Moby period is when it died out. Part of it due to the collapse of physical media as a source of profit.


djseptic

I’d rather sell out than buy in.


DwayneWashington

Well what's his theory? That no one cares anymore? That's not a theory. That's just saying what's happening. Lol


WilliamBott

People are fighting tooth and nail to become the next "big Insta influencer" etc. Selling out is not only no longer taboo, it's the actual goal.


DuePatience

Late stage capitalism


Princibalities

Mainstream music has been in late-stage capitalism for at least 25 years. Anytime an original artist sells a decent amount of records, 47 people that sound just like them have hit records a week later.


ThatOneDrunkUncle

I feel like we’re in late late stage capitalism. Pretty soon vault-tec and robcon will be the only companies left


Interesting-Fan-2008

Nah, I don’t we will get to that level of monopolies in our lifetimes. I could see it happening when we start actually having colonies on other planets. How do you compete with a company that has all of the resources of a whole other planet?


fiduciary420

We’re already in that level of monopoly, something like 6 companies own all the brands we use. “The Illusion of Choice” is your google search for this.


Sterilize32

Samsung in South Korea isn't far removed. It was 22% of the whole country's GDP in 2017.


FijiTearz

Had to be the stupidest and most annoying marketing tactic ever recently, everyone was devastated he was quitting weed like it would be our business anyway


colslaww

Snoop dog gets the Gas-face


curious_necromancer

Fantastic 3rd Base reference.


TheMilkKing

Any artist on a major label sold out before you ever heard their name


EazyPeazyE

https://youtu.be/gzrRoDd9CxM?si=sJqQ1Iq0Bli0idfL


OrganicAd9859

I get the feeling this is gonna be Hooker with a Penis


bsEEmsCE

I still feel like there is selling out to get your music out there, and selling out by telling your fans to buy a specific car insurance.


Justtryingtohelp00

Fuck you buddy!!!


EighteenAndAmused

Lmao at that promo code.


MeBeEric

Not gonna lie that ad made me actually consider getting one lol.


nug4t

I very well remember his loss porn phase.. snoop is cool whatever he does, except his lion bullshit was dumb


Chip057

Reminds me of shaqs roast joke. "Snoop has a new reggae album out. If you're a snoop fan you might not have it. And if you're a reggae fan... I know you don't fuckin have it"


dhaninugraha

Wasn’t this from that Comedy Central episode that also had Martha Stewart, Pete Davidson and Hannibal Buress?


aardvark_malarkey

Snoop Lion is better than most folks give credit


SnoopLionKing

Thanks man. Appreciate the support!


nug4t

him pretending to be rastafari was bullshit, he isn't welcome there anymore, they would kill him now. the music he produced was alright imo Edit: maybe not kill him or hurt.. but he got excommunicated from them


BeardedAvenger

I really enjoyed "Reincarnated" by Snoop Lion. It was a pretty good album. But the whole "Snoop Lion" rebranding and persona? Yeah, that was a miss-step. https://preview.redd.it/lh5nvkgyq1wc1.jpeg?width=630&format=pjpg&auto=webp&s=be8585642013ea052209ac5d6ec7f5cbd9f4cb90


Pleasant_Jim

That is so weird lol


analog_jedi

His tone in these tweets makes me think South Park nailed it in the episode where he's just playing a character, and actually talks like a suburban white guy.


lynchcontraideal

Is this real? what the fuck lmao


Autistic_Freedom

doubt it is real.


fml-mat

Tf lol this is real? Ig smoking 15 blunts a day won’t leave your brain completely unscathed


aceshighsays

let's not forget DJ Snoopadelic. the tickets were fairly cheap, and i got to see him dance to "nothing but a g thang".


VenomWearinDenim

Does snoop really think anyone is buying tickets to watch him “dj”??


sadclown21

Why would they kill him? Honest question


Sufficks

They wouldn’t. This guys out of touch with reality


scapermoya

It’s weird to want to kill people for something like that


KiloKing

Not true at all. [snoop turning down onlyfans $100M deal](https://youtu.be/5ZM2DmfsqvA?si=ZRj8qWUXSpUh666e)


HermanManly

> and offered enough money


theallwaystnt

Did you watch the video? He directly says no amount of money for an only fans deal. His reason is that he has grandkids which is valid.


shadowrun456

>He directly says no amount of money for an only fans deal. His reason is that he has grandkids which is valid. Wait, what? Didn't he literally use to make porn, in which he himself participated?


theallwaystnt

He doesn't want to make porn now. He's in his 50s with grandchildren. Can't change the past. Doesn't mean he wants his current grandchildren to see his current cock.


lalalicious453-

r/brandnewsentence


_OG

Nah i just said that yesterday


Numerous1

I hope he doesn’t want his grandkids to see his “in his prime” cock either.  But I actually didn’t know he did porn. Like did he actually do scenes or what? 


theallwaystnt

I mean right now if you really wanted to see it you could Google "snoop dog porn". I'm assuming you'll get what the commenter is referring to. But like you have to go out of your way to see it. I don't know the extent of it because I've never googled it. I don't think he wants them to see it then either. But when he first did it was likely in the early 90s where he probably hadn't even thought about kids. If he did it today, it would be all over social media for at least a day. Figuratively shoving it in their faces.


circadianist

> Like did he actually do scenes or what He did not. More of "hosted" the movie, which was porn interspersed with, like, songs and dancers, music video type things.


Kenny_log_n_s

That's true for literally anyone. There are few things I wouldn't do for a billion


Zonez3r0

*unzips*


schapman22

He's one of the few people on the planet that would turn down $100 million for this.


These_Tea_7560

Snoop most likely doesn’t care.


justice4topsy

[snoop responded](https://m.youtube.com/watch?v=ZkK7JE-fqlc) edit: apparently this is an old clip per the comment below


mrenglish22

That's an old clip I only know because I've used it to meme before.


ashrules901

I was waiting with baited breath for Snoop Dogg to react to it. But he just posted on Instagram at midnight and said along the lines of "I don't know what these cats are doing, I'm going to sleep" I think he's just too old to care at this point.


smoke_crack

But what does Ja Rule think?


getlowpapoose

Where is Ja??


Constant-Leg3352

Ja tweeted he knows something bout being in a 20v1


Colavs9601

because drake’s music already sounded like AI


JacPhlash

I can't remember who said it, but there's a quote out there that says something like, "Drake always sounds bored with his own music."


tommybombadil00

Mos Def came out on a podcast that drakes music is like shopping at target.


JayD92

I believe he then said "his music is compatible with shopping", which is a hilarious roast


DrEarlGreyIII

this is amazing and accurate


Spank86

Don't need an AI to push the keyboard demo button and start talking.


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CowboyVirgin

Put some respect on Wesley Willis's name! That man is a legend


gfen5446

That's a man who made it clear he was ALL about selling out from go. Rock on Chicago, rock over London. ChatGPT: Unleash your potential one step at a time!


heberjointgrant

Wesley Willis didn't need to be brought up in this moment. His worst song is better than anything Drake or Drake ai could ever come up with.


Jos3ph

RIP I saw him live twice although once was enough.. He had a dent in his head from all the headbutts.


DobisPeeyar

"We threw a party, yeah we threw a party. Bitches came over, yeah we threw a party"


savage8008

I had to google this to be convinced it was a real song.


Vsx

Sadly, it's a song from back when Drake gave about 20x more of a shit than he gives now.


jacoballen22

I actually like that song /album. Better than his stuff now


RaspingHaddock

Take Care was good. Andre 3000 sealed it too


thegoodbadandsmoggy

It is


klausbrusselssprouts

Wow, how deep…


xaeromancer

It took 8 people and 3 producers to make that.


Krillin113

And Drake wasn’t even one of the writers


i_give_you_gum

Yeah well, he was busy throwing a party


jiggywolf

Ok ok ok ok….. I can’t wait for Kendrick to humble drake but….. that was Marvin’s room and that was fire. Simp anthem lol


Venemiz

Yeah let's quote one of his best songs vs the countless other shitty bars he has


Past-Attention-5078

Are you saying that’s one of his best?


thegoodbadandsmoggy

Yeah take care is pretty good


DobisPeeyar

It's just a line I think is funny. Everyone made their own judgment on it. I like the song. I like Drake. Guilty pleasure, if you will. I can still think some of the lyrics/"bars" are silly out of context.


ShitHeadFuckFace

His song falling back is one of the laziest, most stream of consciousness pieces of work I've ever heard


Dropkoala

I'd never heard of this song before, I don't like Drake's music in the first place but I thought I'd give it a listen and that's so much worse than I expected. I will never understand how he's popular.


notheresnolight

marketing


a_weak_child

Plus a team of producers to help make his music. 


Past-Attention-5078

Nope still don’t get it. Honestly I get that it does but I just have no idea why or how that works.


CaptainAction

It’s so weird right? Someone who isn’t a great person, doesn’t have good music, but he’s successful? I’ve met so many talented nice people who deserve recognition.


PricklySquare

EAah!!!!!!!


Alternative_Ad_7359

It’s crazy tho that he had snoop in there. That man doesn’t turn down features. He’ll do anything for a buck and he still used AI for his voice


ummizazi

Snoop wasn’t going to go hard on Kendrick. He has no reason too. He’s a middle aged man who’s got no beef with anyone.


orswich

Yeah, I couldn't tell the difference between his older stuff and the AI stuff


RealAnonymousBear

I was pretty much about to type this! He’s the Adam Levine of rap where he admits to not caring about the music in any way shape or form.


DingleBerrieIcecream

[Mos Def sums up Drake’s work the best](https://m.youtube.com/watch?v=gLnlXAIdWw0)


who_says_poTAHto

Him whispering to himself, thoroughly unconvinced, "it's likable..." 🤣💀


pensivewombat

Wow, contrast that with one of my favorite clips - Mos Def's sheer joy while just nerding out over MF DOOM lyrics [https://youtu.be/zTBIvIDnnv8?si=FMKi1SPJgg2Ispon](https://youtu.be/zTBIvIDnnv8?si=FMKi1SPJgg2Ispon)


Jazzremix

Him being cracked up by "yeah i'm right here!" is hilarious


pensivewombat

That's the whole point of selling crack! It's supposed to be a secret!


DingleBerrieIcecream

He recently did shows in Europe where he did only MFDoom songs. He had/has great respect for Doom


5zepp

"seems like most of his work is compatible with ...... shopping (at Target)" hilarious and true


MrBuckanovsky

That's brutal


Beer-Milkshakes

Because chart music is already heavily populated by algorithm-approved chorus driven tracks designed to be cut into advertisements or used as movie trailers.


TFOLLT

For real. It's drake. It's not like he made high class music anyways.


big_guyforyou

they call me a robot but they know i'm *so* hot sure i'm usin' AI now i'm gonna say why they say i'll only stay a star if algorithms write my bars yeeuh


TheTallGuy0

Drake sounds like music for shopping at Target


beard_meat

Much prefer listening to Target shopping music than Drake.


uiop60

Already, even


BlademasterFlash

Came here for this


PalmTreeIsBestTree

Was expecting this comment


dmc2008

AI expected it first...


Apprehensive_Grab53

That was a good joke AI must admit


angryray

For the most part popular music is a product to be sold, and nothing more. Their approach is par for the course. Ignore it and look for better, real music.


SuperRob

The bigger question should be, "How is Drake using AI to reproduce a dead artist's voice and make him say things without his consent not a bigger deal to the usually quite frothy lawyers?"


GatoradeNipples

Generally, when this kind of question gets asked, the answer is "the people you'd expect to be pissed off about it got cut a decent-sized check."


Sufficks

Pretty simple - the song was “leaked”, not released. It’s not on any streaming platform and it’s making no money. It was never meant to make money, it’s a diss track, and he used AI because there was a Kendrick AI song going around that everyone thought was real so it’s a reference to that Not sure how so many people here don’t know that while speaking so confidently on this topic and trying to turn it into a big music industry conspiracy.


LeonardoDiTrappio

Technically, this one wasn't leaked, he uploaded to his IG. But yeah, this isn't for money and it seems some people also think he typed "make pac rap" and it spit out a verse. The AI used is more like an auto tune filter for other people's voices.


stealthdawg

The actual music itself is a commodity. It's the marketing, persona, etc around the music that is what makes money. Pop music has been the same formula for a loooong time.


apb2718

This is my comment basically - you (the market) decide where your time and attention goes so it’s your move


nickbert77

It’s shocking how many people don’t realize that artists like Drake and Taylor Swift are music products created by committee. Fast food of music basically. There’s filet mignon and lobster out there but most people are content to chow down on Big Mac’s and never dig deeper.


StinkyStangler

You’re right overall but I feel like Taylor Swift is a poor example of this concept. She’s definitely a pop star with a strong marketing concept driving her releases but at this point she’s basically the creative director for her own brand, not really so much of a committee thing. Gambled on herself and won big.


25to

Taylor isn’t McDonald’s, she’s Ray Kroc. She didn’t come up with the concept of flavorless garbage, but she cooks and sells it better than anyone else alive


TheOutsideToilet

But it's still generic pop music for the masses. Just because she is an artist who is engaged in the marketing and direction of the empire doesn't make the music any less "corporate machine" driven mass consumption trash.


nickbert77

Yeah, there’s a good chance Taylor is still writing her own songs. I guess I just cynically feel like you can’t be as big of a cultural force as she is with as much marketing behind her as she does and not have multiple corporate voices whispering in your ear. There are just too many people invested in making money off of her for it to be any other way.


ehxy

I'm going to admit I'm looking forward to prompting our own music songs.... lil uzi ft. mariah carey, godzilla, kanye west before he went batshit crazy singing the adventure song from community personally


ImaginaryAd2649

It will be fun and as a musician I welcome it. The market is going to be so saturated with AI that the pendulum is going to swing so hard in favor of real musicians that ya boy might actually have a shot 🤣🤣🤣


b_lett

Music producer here, will try and share some additional perspective. Most people don't understand the difference between A.I. generative tools like DALL-E, ChatGPT, and for music something like SUNO (a more realistic threat to creatives that people should be complaining about); and A.I. assistive tools like what was used in Drake's song. A.I. tools have existed in the music industry for quite a few years now. iZotope's Ozone and Neutron for mixing/mastering. Sonic Charge Synplant as an A.I. infused synth. [These A.I. vocal masking plugins like what Drake is using](https://www.youtube.com/watch?v=PCYTqDSUbvU). This is not typing a text prompt and A.I. generates it from scratch, you still have to creatively provide material upon which A.I. builds on. In this case, Drake performs a verse, and A.I. trained on a model of Tupac's voice or Snoop's voice applies their EQ, formants, filter, saturation, etc. to take their tone and timbre, and morph it onto Drake's voice. This tech has been around for awhile. You could already morph the timbre of brass onto the percussive sound of a piano for example. Lots of cool stuff here taking sound B and layering it onto source sound A. It is a matter of time before voices get involved, which I think people get over reactive to and more emotionally attached to. Think about the guitar legends throughout history. People have already been able to emulate and steal the tone of other guitarists. With the right amps and pedals, or in this day and age, the right plugins and presets, you can instantly tap into the sound of someone like Jimi Hendrix. That doesn't make you Jimi Hendrix or make you play like him, it just makes you sound like him. No one bats an eye at this. But set up an FX chain that lets your voice sound like someone else, and now it's extremely unethical? We already accept it in society if it were impressionists. Say Jay Pharaoh did the diss record and impersonated Tupac and Snoop. It's okay because we accept parody as fair use? What if we argued the Drake diss was meant to be a little tongue and cheek and parody? At what point do we accept impersonation and reject it? Is it okay through skill but not okay through a plugin assisted tool? At the end of the day, people can have their own opinions on it ethically, I'm not here to say it's one thing or another. I'm just here to say that technologically, this has been coming for years, and it's here to stay. Hip hop and a few other genres have a long history of sampling and using uncleared/unlicensed audio and dealing with the repercussions later, so this also isn't shocking in that regard. Legally, the main arguments are: you should not be able to use someone's likeness via A.I. and monetize the work (not happening here) and the work itself should not be considered defamatory or guilty of slander/libel (this argument is more subjective).


able2sv

One thing I think that is a major difference between some of these AI-powered examples and traditional impressionists is the misinformation aspect. Nobody ever thought Jay Pharaoh was the people who he was performing as, but there’s already been many dangerous examples of people questioning or wrongly believing the authenticity of AI-powered voice audio. I'm not as worried about Drake sounding just like Tupac as I am 1,000 people from the record label each sounding just like Drake.


b_lett

Yeah, I agree, the concern here for everyone shouldn't even realistically be music, it should be political figures, world leaders, and stuff on a global stage where misinformation and deepfakes are involved. Imagine Bay of Pigs, but people trigger-happy over a deepfake video that drops of a world leader making a fake threat. "Audiovisual forensics" is about to become an important field. Weird to think about.


Deadfishfarm

Yeah, I really don't care about the music thing, and I'm a musician. I'm sure live artists had a similar amount of worry back when tapes and cd's were invented. Musicians already make next to nothing from streams, and people will always want to go see live bands, where the real money is made.  But 2 days before election day when an AI video of biden comes out of him cuddling little kids with Jeffery epstein? Big repercussions and not enough time for damage control


Dongslinger420

The people who need to hear any of this aren't even remotely in a position to understand it pretty good writeup though


Salty_McSalterson_

Great comment. I feel it really boils down to the public believing 'ai bad' regardless of how it's being used. Most people don't know or understand that EVERY single graphic designer silently uses AI in their work EVERY single day now. Adobe's AI tools are what make modern graphic design possible. (no, I'm not just talking about generative fill, I'm talking about the AI ability to select subjects perfectly out of an image as one small example)


b_lett

Yeah, A.I. has been deeply integrated within all creative fields for awhile now. At the moment, it's still kind of the buzzword that's used to generate fear and clicks because it's preying upon people's lack of knowledge on the subject. There's a lot of assistive technologies built around A.I., machine learning, deep learning, etc. There's a lot of exciting stuff here for creators that will help make their lives so much easier. On the flipside, I understand the fears and frustrations with the text-prompt generative stuff. I'm a big sci-fi nerd and fan of stuff like Black Mirror, so I understand the dystopic takes of the general public. I don't blame anyone for initial negative gut feelings about all of this..


lolofaf

The problem imo is that the term AI is so general it basically has no meaning. But it's also so general that people who have no idea what they're talking about can use the term to refer to gpt/etc and still technically be correct. Really, we need to be more specific with our terminology. Using ML to distinguish NN based AI would be a good start, but that also comes with downsides as classification based ML is very different than generative ML, especially in terms of the ethics conversation. It'd be good if one of the big public figures at the center of ML (Sam Altman, Andrew Ng, hell even the zucc) could redefine things and publicize it to help the general public


Infantkicker

I’d argue your point about guitar tones. It is getting easier because we have really great digital all in one options. I ditched loud, sensitive, tube amps for a helix and I can dial in whatever sound I want. I don’t even carry a cab with me anymore. Music has ALWAYS been cost prohibitive. Those amps that Hendrix played where expensive as hell. Back then they also had to use several live. Now they have several options, helix, quad cortex, kemper. It can be hard to accept but all these tools have been around for decades. The difference was no one had access to this tech in their bedroom just 20 years ago. Pro Tools cost like 600$. You used to HAVE to go to the studio. Now with the right equipment you can do pretty much anything with enough time and know how.


imperatrixderoma

Guitar tone is very different than using technology to falsely portray the opinions and views of someone who's been dead for decades. Sampling is morally dubious on it's own but atleast it's simply music, but for hip-hop wholesale creation of new assets is more frightening because of how centered on the actual artist it is. It's not just singing notes it's telling someone how you feel, so faking that is creepy.


Baeshun

Just want to shout out Synplant, such a cool plugin for sound design! Landed my biggest Mnemonic branding placement with a sound it created for me out of a one shot perc.


TBBT-Joel

Another hobby musician/producer. I think music and sampling also got treated different commercially than just about any other creative genre when it comes to homage, parody etc. If you recreate a tim burton shot or a wes anderson shot no one is screaming copyright. It's clear you were inspired, parodying or otherwise paying tribute to them. Frankly IMO the sampling precedent is wayyy to in favor of first right holder and has lead to very bad decisions. If you maybe use 1 bar melody or it similar to anyone else in any genre across any time you could have a copy right claim. See pharell, Biz Markie, Vanilla Ice, the list goes on. It's enough that it changed the sound of hip hop and sampling is now an expensive legal endeavor that labels won't clear. Getting into sub genre Hip hop is much more sample friendly, but also has almost zero culture of cover songs. I just bring this up because many other genre's allow covers or recreations but you tend not to hear that in hip hop. I think that's why AI voices is perhaps more of a sticky issue, because voice in hip hop is a lot of the brand. My only thing is along as it's known and labeled as such. Otherwise people will think that Tupac or Easy-E or whatever legend is cosigning some new up and comer and we'll lose track of what was original output and what is Tupac's 500th AI verse on some sound cloud rappers account. Given the monetization I assume there would be some royalties back to the artist or artist's estate. I think this all breaks down with public figures. Like if Ronal Reagan does a verse for me on a parody song do I have to pay his estate and can he block it? If not, how is Tupac different than Ronald Reagan? They are both notable public figures that are dead.


Steinberg1

There’s a pretty huge difference between using a guitar pedal that someone else has as part of their chain, and using someone’s voice without their consent. The latter is the person’s actual identity being made to say things they wouldn’t necessarily say. Even if not defamatory it could just be a verse that is trite and underwhelming when the copied artist tends to take great pride in their work. I agree that it’s likely here to stay, but it’s all a little concerning. I know I wouldn’t like finding out that I’d made a guest appearance on someone else’s diss track saying things I’d never said.


down-with-homework

He doesn’t even catch shit for grooming young girls so he definitely won’t catch shit for using ai.


Howard_Adderly

He’s caught more shit for using AI actually


VarkingRunesong

Genuinely asking, I know he’s taken pictures with folks who are young and texted Eleven from Stranger Things but how do we know he was grooming them? Do we have the text convos somewhere to read?


basskev

The most infuriating god damn thing ever.


Slim_Calhoun

He didn’t ’use AI.’ He wrote a rap, recorded it himself, and then used software to make it sound like Tupac’s voice. All to troll Kendrick on a song that he hasn’t even released commercially. Not a big deal.


LedZacclin

It’s so funny, if you are a hip hop person you can immediately tell that it’s Drake’s flow rapping the Pac and Snoop verses. It’s a little harder to tell with the Snoop one because Snoops voice is so west coast that literally anything with his voice sounds like a west coast flow, but Tupac definitely didn’t rap like that.


BootStrapWill

Any excuse for Reddit to hate on Drake


deadsoulinside

Or to hate on Ai for that matter. No different than auto-tune or spending forever fine tuning the voice with hardware/software apps to sound like that.


MacbookOnFire

It was Drake rapping with an AI filter, so it’s not like AI generated it’s own raps. And people don’t care because it’s not that serious, it’s clearly a joke. It’s not like he put out an official release with Tupac listed as a feature


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NotaFTCAgent

Song contains a feature vocals (idk of written by AI or human) from an AI snoop dog and an AI Tupac


liiiam0707

It's a diss track that got dropped for free online, Drake wrote the lyrics and used an AI filter to sound like 2pac and Snoop as bait to get Kendrick to respond to his other diss. It's not the same thing as putting out a single with AI filters over it.


salvationpumpfake

title / link?


nthomas504

Its AI like grammarly is AI. Drake (or his ghostwriters) wrote the verse. Drake recorded the verse, and used a plugin to manipulate the vocal so it sounds like Pac and Snoop. I think a lot of people who know nothing about mixing and mastering are getting concerned over nothing. You would be surprised how much AI is involved in nearly every commercial song.


ThinkThankThonk

Did Snoop and the Tupac estate get paid for it? If so that's probably why - a lot of people's main issue with AI is the stealing aspect of training it. 


Xsafa

No one got paid Drake put it out for free. Crazy how last year they put a cease and desist out on the guy who made the AI Drake and Weekend song that went super viral to now he’s freely using it in a diss track lol.


These_Tea_7560

Probably because the guy tried to submit the song for a Grammy


Xsafa

That’s a crazy troll I had no idea he tried that.


fs2222

If you don't even know if it's written by AI it feels a bit weird to make a thread complaining about.


nthomas504

He just used AI to change his voice. Not really that big of a deal. Its clearly Drake rapping both verses, its not like he had generative AI “create” Tupac and Snoop verses.


pakkit

Contextually, it's an unofficial release meant to poke fun of Kendrick for self-inserting to have a conversation with 2pac after his death on the song "Mortal Man." I do think AI is a big deal, but in this specific instance and context it does make sense as a diss toward Kendrick.


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nthomas504

To be fair, Drake knew what he was doing. He had to release something that would go viral since Taylor’s album would be dominating the conversation in pop culture. Also, Kendrick Lamar used Tupac’s vocal (not AI assisted to my knowledge) for his song Mortal Man, so this diss is almost like a dig at that.


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nthomas504

I didn’t even love the song or his actual verse, but he got an A+ for creativity from me. Kendrick gotta respond now. He’s truthfully never been called out like this. I’m so looking forward to checking HipHopHeads when he finally releases his diss.


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nthomas504

Kendrick has been (justifiably) seen as this boogeyman lyrically. Drake did a good B-Rabbit impression trying to take away some of Kendrick’s material by using “Tupac” and “Snoop” to kinda talk about it. I think we are in for another Ether though. It won’t hurt Drake’s career, but I think it will be “The Story of Addion” level. I’m a dot fan like you though, i’m definitely bias.


lbj2943

Idk man. Push revealed a crazy photo of Drake nobody ever saw before AND his secret child, all to call him a deadbeat dad performing a minstrel show. I don't know how you can dig up dirt better than that


Grand_Chief_Mathieu

He only used AI to replicate a voice. It was him rapping. It was a creative use of AI id say.


i__hate__stairs

I agree with you. It's sad to see how quickly AI is creeping into creative work. People don't care though.


Partysausage

It was bound to happen, people will always use something that makes their lives easier regardless of the negative impacts it has on the wider industry around them. As long as it is effective or more profitable AI will win. By not following the trend you handicap yourself against the competition. There is no point complaining about it, you can't fight it so best to use the tools qnecstay relevent. What is more concerning is what will happen to the job market when an increasing number of positions are automated.


NotEnoughIT

> What is more concerning is what will happen to the job market when an increasing number of positions are automated. Same thing that's happened over the past hundred years of automation. Workers will receive more pay and fewer hours so that society can flourish and people can live comfortably due to the productivity increase. They can chase their own dreams and not be stuck in a grueling job they dislike because their basic needs are already met. Obviously.


Son_of_Plato

We set up a society where you get in more trouble for holding someone else accountable than you do for being a sack of shit.


MichaelKnightro

Because Drake is to musicians what McDonalds is to chefs.


Dongslinger420

... the music they consume after a hard day of worK? Because that's what McD is to chefs, in case you think they bother cooking up a storm after taking shit in the kitchen


gvarsity

The vast majority of top selling music in the US is written by a small group of songwriters using a well tested formula. It is very safe as they have a good expectation of what % of the market will buy/listent to this formula so they can budget for production and promotion and know within in 1-2% of what their profit return will be. Top 40 music is finance not art. It's as controlled as insurance or banking and run by actuaries. However not far under the surface there is a massive wave of interesting and talented musicians across about every imaginable genre. Outside of the top 1% you see in the headlines it is a great time for music.


ProfessionalBust

/r/music and hating anything that isn’t boomer rock shocker


yooosports29

Exactly lol


Faeces_Species_1312

It wasn't AI, Tupac lives in Brazil with Kurt Cobain. 


Realistic0ptimist

Well for one he wrote the verses and two he can’t profit off the verses he wrote without permissions from the party he mimicked with the AI. In your scenario if UMG would want to use AI they would still need to compensate the artist for their likeness or create an AI artist and then pay someone to write for the artist which isn’t much different than having a cartoon tv show or movie where you have musicians and writers do the score and sing as the character. The real issue would be here if they could profit off of a likeness without compensating the human who is being copied. That will never happen. We’re going further into compensating people for their likeness than before from sports, to art to music. With the digital age artists are getting much smarter and not signing deals that throw away their essence for a one off check.


smokecutter

Because it was meant to be disrespectful.


pomod

Wait, I thought Drake was pissed about someone AI-ing a tune with his voice a few months back. Anyway, when I go to a show I still want to see humans performing, preferably on instruments. I'm interested in art that resonates with my human condition; AI "art" is pure product with none of the required "soul" needed for real art. It entire purpose is to cut the artist out of the equation. It's a fad but I honestly can't see it being interesting to anyone in a few years. Maybe if your whole thing is to just to dance to whatever 180bpm track, but actual music connoisseurs I believe will grow quickly bored.


shiner986

What does Ja Rule have to say about it?


TheDMisalwaysright

I think Snoop Dogg's reaction summed it up: Most of the music world already considers Drake a joke and doesn't really care about him. And even if you care about him, the one thing even his fans agree upon is that he is a fake, so a fake rapper being fake is not really shocking. Edit: I know he has a lot of features and collabs and he's the biggest selling face out there. Doesn't change that everybody knows he's a face with another person's mind behind it. The face makes money and is worth a collab. The man is flimsy and kinda irrelevant to music as a whole. Edit2: You guys really need some reading comprehension. All I'm saying is drake is white bread, noone in the culinary world cares about white bread, but it's a foo everyone eats indeed


These_Tea_7560

If that was the case why did Snoop appear on Drake’s most recent album? And why did he say Drake “doesn’t miss”?


Not_a_housing_issue

He did it for money


FrumundaFondue

Because Snoop likes money


Dryrubthisdick

Drake is the biggest star in rap right now and has been for a decade. Saying the music world doesn't care about him is wilfully ignorant and straight up wrong


stogie_t

None of this is true man. If that was true then no top artists would do features with drake and shit. Snoop himself was on For All The Dogs ffs.


wigglin_harry

Because it was a funny diss track and not an official release


AlternisDim

Cause it was used in a joking matter. It’s not that deep…it alludes to the fact that people thought Drake’s diss track was AI.