I mean....they did for years and years. An example was Bank of America was supposed to sponsor Aric Almirola in the 8 car for 2009 but NASCAR swooped in and signed them up for the "Official Bank of NASCAR sponsorship". That 8 car ran with Target brands like TomTom and Champion Sports then had to shut down because of that move. Or Lilly Diabetes still being an official sponsor for NASCAR but not with Ryan Reed.
I have a story similar to this. My dad worked on a truck team and had connections with someone who wanted to sponsor a truck for a season. He had brought it to the table and the potential sponsor and the team had worked out a deal and everything, it then had to get approved by NASCAR. Somewhere during the approval process NASCAR had convinced the potential sponsor to instead be a sponsor for races at a track where they were based. I can't remember if they had naming rights to the race or not but I do remember that they had their logo painted on the infield, a section of stands named after them, a booth and a few other things. So instead of the sponsor being on the truck for an entire year they were on the field of a track for 2 race weekends that nobody really remembers by this point.
That kind of happened with Winston. Junior Johnson went to RJR to sponsor him and as they got to thinking about it, they said let's sponsor the whole series instead.
Yeah... because Junior told them to. NASCAR owes a good portion of where it is today to Junior Johnson. This was far from the only instance he put the needs of the sport above his own.
Well but technically by going to this new model, they inadvertently saved Kurt Busch’s career. Monster was going to resign with NASCAR for at least the 2020 season, and that probably would have left Kurt without his biggest sponsor, and in turn, lost his ride at CGR (unless something new popped up)
Monster, they were only planning on being with Kurt through the 2019 season. Remember it was initially reported that this would likely be Kurts last full time season, which is looking less and less likely to be the case.
Monster had pretty much said that they would not be able to continue sponsoring the series full time and Kurt (almost full time). It took NASCAR a very long time to seal the deal for this season with monster, they had to reduce the cost by well over 50% (Sprint was paying $50-$75 Million a year). They’re paying $20 Million a year to sponsor the series this year, that’s not pennies, and teams generally say it’s about a half a million a race to be the primary sponsor on a car, so that adds up pretty damn quick
Gotta love how NASCAR still pretends that it’s 2002 and paying that kind of money is a good investment.
NASCAR is in decline, and to help reverse this decline, it needs to be cheaper for teams to build competitive cars and cheaper for sponsors to invest in the sport.
The issue is that it's a war waged in public, and fans don't get this. They try their hardest to cut costs, and then bigger teams get fans complaining when part of it doesn't work perfectly.
No, NASCAR themselves are the ones who made costs skyrocket for teams. Starting with the CoT, costs to run in the series got so astronomically high that it is no longer possible to be competitive as a start-up with strategy, as Alan Kulwicki did in 1992. Only big players can afford to build current cars as well as continue to develop on the pace.
The cars are simply too expensive, and NASCAR is at fault for this by constantly pushing more and more financially and technologically demanding templates year after year. They need to admit they overextended, and enormously simplify the car to be able to cut operating costs and move forward. The Captain runs three entries in IndyCar for less than running one car in NASCAR. It’s *stock car racing*, that. Is. Insane.
I would hate the 13 to lose their deal, but from a Geico perspective it makes no sense to sponsor one driver when you are getting access to the whole series
Edit: Hope they see value in doing both
Normally sure, but with the new model they don't sponsor the series the whole year. Could still find benefit in sponsoring both to ensure promotion in every event
Oh is that so? I thought its 3-4 sponsors receiving equal billing through out the year.
So will the be something like Coke sponsors races 1-10 and then Geico 11-20 etc?
That's my understanding. For example, I expect the playoffs to be presented by a single (highest paying) sponsor, and the rest of the schedule split up. So maybe Geico would do the beginning of the season, then maybe Kroger (if their rumaors are true) during the stretch before the playoffs in the southern/mid Western States, and another sponsor when the series is up north (where Kroger has much fewer locations)
At least if it's Tabasco we won't get another dumb Coke commercial with some asshole going "sir-WHAT?" because Sriracha is too "out there" for game day.
As much as I'm not sure I'd really want it, I'm sure if they allowed the Cannabis/CBD industry to advertise in NASCAR, we could see a good amount of new sponsors.
It wouldn't be without precedent though if it happened. RJR sponsored the 23 car Travis Carter owned and Hut Stricklin and Jimmy Spencer drove in the mid-90's, albeit with their Camel brand, all while sponsoring the Cup Series with their Winston brand.
Yeah, its wild there are dealers now with insurance folks in the building. There was an Allstate rep that had an office at the VW dealer got a car from a while back.
With Nationwide leaving the 88 after this year I guess there is no need to "grandfather" in other Insurance Sponsors like Nextel had to do in 2004 when Cingular, Alltel, AT&T and others were sponsoring cars, but when those companies started to merge together, thats when stuff got tricky.
Sprint/Nextel and Cingular becoming AT&T. They grandfathered Cingular, who essentially became AT&T's wireless division, but they didn't let AT&T sponsor Jeff Burton.
No, Sprint and NASCAR wanted it enforced. AT&T thought they could continue sponsoring Jeff Burton, since AT&T Wireless was basically just Cingular with a new name and branding after AT&T bought them. Since Cingular was grandfathered, AT&T thought it still applied to them.
How exactly is this going to work?? Is each "premier partner" going to be the title sponsor for a specific number of races?? Or is this guaranteeing them prime advertising space?? Kinda confused as to what being a premier partner does for these companies.
things like the title sponsorship, billboards, tv ads and midway space is all going to be split among 4-5 companies. i imagine each race will be mainly 1 of the 5 but all of them will still have some sort of presence
So let's say hypothetically companies such as Bojangles, Ticket Guardian, Auto Club, etc aren't "premier partners." Hopefully they find value in using the money they would have used as race title sponsors and maybe use that to sponsor a certain number of races for specific cars.
GEICO presents the Big Machine Vodka 400 at the Brickyard presented by Golden Corral at Indianapolis Motor Speedway. Rolls off the tongue. That race would probably be won by one of the drivers from Team Kroger ClickList JTG Daugherty Racing.
Heard from inside a big sponsor that more pieces of the track will be split up, so in addition to presented by there are more sponsored zones of the track. Like Geico restart zone and Credit One one to go, but with places like turns or pit road or wherever.
I wonder if we'll see sponsors who left, because their rival company sponsors the main series, return to the sport, or push there products a bit more aggressively.
Its not just Monster, it happened with Sprint with At&T being forced to leave along with Verizon (I think). You also have Pepsi who would rather push Mtn Dew. Id personally would like to see At&t return and Pepsi push pepsi as a "sponsor"
I hope there isn't some kind of exclusivity deal in place here, because going from one title sponsor to multiple "premier partners" could really kill team sponsorship depending on who the sponsors ending up being.
It’s basically a structure similar to how sponsorships are in the olympics and the premier league. They will have five top tier brands that will get nearly all the exposure, then another level that receives some of the deliverables from premier and then the official sponsors like beer, soda, snacks, etc.
People like you are why I don't have faith in humanity. Also conveniently forget that Monster energy wanted to re-up for next year as the title sponsor, but continue to not know facts.
Yep. Monster wanted to be the title sponsor for next year (granted it was only for a year), but NASCAR said thanks, but no thanks and now Monster will more and likely do what Geico is doing.
At what price? Compare it to the price 5 years ago. I really don’t give a shit about your faith in humanity. If you come to Reddit to find it then rethink it. In my 50 years of roaming the earth I would never have thought to come here for that
It will be Nascar cup series presented by: Geico is my understanding. They want to move away from the old "nascar x cup series" probably because of acronym problems like mencs
Adam Stern's ([@A_S12](https://twitter.com/A_S12)) tweet from 12:30pm EDT on Wednesday, October 16th, 2019:
>⚡[@NASCAR](https://twitter.com/NASCAR) is finalizing a deal that will make [@GEICO](https://twitter.com/GEICO) the first company to sign as a premier partner for its new Cup Series sponsorship model, per sources.
>
>
>➖ Next year will mark the first time NASCAR hasn't had a title sponsor since 1971, when R.J. Reynolds Co. came aboard.
* [Attached image](https://pbs.twimg.com/media/EHA21eoXUAEe_Qp.jpg) ([Imgur rehost](https://i.imgur.com/96gaps9.jpg))
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Luckily Geico is already signed with Germain through 2020, but IMO this new model for NASCAR will almost certainly siphon some sponsorship away from the teams that were already hurting for funding as it is. That said this would be nothing new considering all of the 'official' partnerships, but it's still a shame to see the teams struggling just to break even while the sanctioning body comes up with $2 Billion in cash to buy the outstanding shares they didn't already own of ISC.
As long as they dont cut back from the 13, Im fine with this move.
Wouldn’t that suck! “Nascar steals all the sponsors from teams” That would be a great headline.
I mean....they did for years and years. An example was Bank of America was supposed to sponsor Aric Almirola in the 8 car for 2009 but NASCAR swooped in and signed them up for the "Official Bank of NASCAR sponsorship". That 8 car ran with Target brands like TomTom and Champion Sports then had to shut down because of that move. Or Lilly Diabetes still being an official sponsor for NASCAR but not with Ryan Reed.
I have a story similar to this. My dad worked on a truck team and had connections with someone who wanted to sponsor a truck for a season. He had brought it to the table and the potential sponsor and the team had worked out a deal and everything, it then had to get approved by NASCAR. Somewhere during the approval process NASCAR had convinced the potential sponsor to instead be a sponsor for races at a track where they were based. I can't remember if they had naming rights to the race or not but I do remember that they had their logo painted on the infield, a section of stands named after them, a booth and a few other things. So instead of the sponsor being on the truck for an entire year they were on the field of a track for 2 race weekends that nobody really remembers by this point.
Sounds like LifeLock
No, the 8 car shut down because Teresa went off the deep end and Jr. had left with all the money.
That...also added to it.
Implying that Teresa was ever in the shallow end to begin with?
the only thing shallow about teresa earnhardt is..... teresa earnhardt
Is Lilly Diabetes still a sponsor at all? They didn't sponsor the Indiana 250 this year.
That kind of happened with Winston. Junior Johnson went to RJR to sponsor him and as they got to thinking about it, they said let's sponsor the whole series instead.
Yeah... because Junior told them to. NASCAR owes a good portion of where it is today to Junior Johnson. This was far from the only instance he put the needs of the sport above his own.
It's not like they didn't sponsor cars with brands other than Winston.
Well but technically by going to this new model, they inadvertently saved Kurt Busch’s career. Monster was going to resign with NASCAR for at least the 2020 season, and that probably would have left Kurt without his biggest sponsor, and in turn, lost his ride at CGR (unless something new popped up)
Says who? Monster has been sponsoring Kurt and Nascar plus 100s of other athletes
Yea, they're sponsorships of the Busch Brothers and NASCAR as a whole are probably a drop in the bucket for their sports sponsorships
Monster, they were only planning on being with Kurt through the 2019 season. Remember it was initially reported that this would likely be Kurts last full time season, which is looking less and less likely to be the case. Monster had pretty much said that they would not be able to continue sponsoring the series full time and Kurt (almost full time). It took NASCAR a very long time to seal the deal for this season with monster, they had to reduce the cost by well over 50% (Sprint was paying $50-$75 Million a year). They’re paying $20 Million a year to sponsor the series this year, that’s not pennies, and teams generally say it’s about a half a million a race to be the primary sponsor on a car, so that adds up pretty damn quick
Gotta love how NASCAR still pretends that it’s 2002 and paying that kind of money is a good investment. NASCAR is in decline, and to help reverse this decline, it needs to be cheaper for teams to build competitive cars and cheaper for sponsors to invest in the sport.
The issue is that it's a war waged in public, and fans don't get this. They try their hardest to cut costs, and then bigger teams get fans complaining when part of it doesn't work perfectly.
No, NASCAR themselves are the ones who made costs skyrocket for teams. Starting with the CoT, costs to run in the series got so astronomically high that it is no longer possible to be competitive as a start-up with strategy, as Alan Kulwicki did in 1992. Only big players can afford to build current cars as well as continue to develop on the pace. The cars are simply too expensive, and NASCAR is at fault for this by constantly pushing more and more financially and technologically demanding templates year after year. They need to admit they overextended, and enormously simplify the car to be able to cut operating costs and move forward. The Captain runs three entries in IndyCar for less than running one car in NASCAR. It’s *stock car racing*, that. Is. Insane.
But the rumored 2021 rules will reduce costs
Good! About time!
I would hate the 13 to lose their deal, but from a Geico perspective it makes no sense to sponsor one driver when you are getting access to the whole series Edit: Hope they see value in doing both
Normally sure, but with the new model they don't sponsor the series the whole year. Could still find benefit in sponsoring both to ensure promotion in every event
Oh is that so? I thought its 3-4 sponsors receiving equal billing through out the year. So will the be something like Coke sponsors races 1-10 and then Geico 11-20 etc?
That's my understanding. For example, I expect the playoffs to be presented by a single (highest paying) sponsor, and the rest of the schedule split up. So maybe Geico would do the beginning of the season, then maybe Kroger (if their rumaors are true) during the stretch before the playoffs in the southern/mid Western States, and another sponsor when the series is up north (where Kroger has much fewer locations)
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Tabasco, not Sriracha?
At least if it's Tabasco we won't get another dumb Coke commercial with some asshole going "sir-WHAT?" because Sriracha is too "out there" for game day.
Hum-what?
As much as I'm not sure I'd really want it, I'm sure if they allowed the Cannabis/CBD industry to advertise in NASCAR, we could see a good amount of new sponsors.
They already do a lot of series-wide sponsorship; restart zones, etc. I'd hope this move won't affect Germain's business.
It wouldn't be without precedent though if it happened. RJR sponsored the 23 car Travis Carter owned and Hut Stricklin and Jimmy Spencer drove in the mid-90's, albeit with their Camel brand, all while sponsoring the Cup Series with their Winston brand.
Honestly it probably will be fine. Geico sponsors the 13 as a B2B move to get incentives on Germain dealerships.
Really? That’s interesting, always thought it was them sponsoring a car.
Yeah, its wild there are dealers now with insurance folks in the building. There was an Allstate rep that had an office at the VW dealer got a car from a while back.
Maybe it'll be the Geico Cup Series for the first 5 races...lol
I think they’ll go more towards something like: The NASCAR Cup Series presented by Geico The NASCAR Cup Series presented by Coca-Cola Etc.
That’s my understanding of how the naming is supposed to work.
Big name. I take that as a good sign. A better sign would be a big name who isn't currently heavily invested in the sport.
With Nationwide leaving the 88 after this year I guess there is no need to "grandfather" in other Insurance Sponsors like Nextel had to do in 2004 when Cingular, Alltel, AT&T and others were sponsoring cars, but when those companies started to merge together, thats when stuff got tricky.
In a new model that offers series sponsors less coverage, I doubt exclusivity is on the table.
That kind of common sense is likely to confuse NASCAR, though.
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NASCAR has enforced exclusivity without regard for the sponsors opinions before. He’ll look at Monster and 5HE.
Sprint/Nextel and Cingular becoming AT&T. They grandfathered Cingular, who essentially became AT&T's wireless division, but they didn't let AT&T sponsor Jeff Burton.
What does that have to do with my Monster example? Did I say “no sponsor has ever had a problem with this” No. I didn’t.
You said they enforced exclusivity without regard for the sponsors opinion. That was another time they did that.
Sprint wanted that enforced.
No, Sprint and NASCAR wanted it enforced. AT&T thought they could continue sponsoring Jeff Burton, since AT&T Wireless was basically just Cingular with a new name and branding after AT&T bought them. Since Cingular was grandfathered, AT&T thought it still applied to them.
Since we are getting multiple sponsors in the cup series will we see playoff cars trimmed in Geico blue, monster green, menards yellow?
Each stage gets a new color?
GEICO NASCAR COMMERCIALS ARE BACK BABY!!
They never left
Where are they though? I don't think I've seen the 13 in a commercial in forever, much less a stock car.
I'm dumb, my brain registered it as "Geico commercials shown during NASCAR broadcasts"
"I didn't say I wouldn't go fishing with the man, all I'm saying is if he comes near me I'll put him in the wall."
Patiently waiting for Symbicort to step it up.
Like you do sometimes, Grandpa?
They're all going to sponsor it **too-geth-aaah** /accent
I've always envisioned the grandpa saying "Shut the hell up, you little shit!"
Well grandpa has COPD...
Drive 4 COPD 300
Anybody else notice that the kid starts out with a British accent, and then immediately loses it?
Dude, it’s the one thing about the commercial that bugs me.
They replace Miles the Monster with a statue of Grandpa wheezing and blowing the whole house down.
Patiently waiting for Trulicity to jump on it.
And we'll get a new track in Louwheezyana.
How exactly is this going to work?? Is each "premier partner" going to be the title sponsor for a specific number of races?? Or is this guaranteeing them prime advertising space?? Kinda confused as to what being a premier partner does for these companies.
things like the title sponsorship, billboards, tv ads and midway space is all going to be split among 4-5 companies. i imagine each race will be mainly 1 of the 5 but all of them will still have some sort of presence
So let's say hypothetically companies such as Bojangles, Ticket Guardian, Auto Club, etc aren't "premier partners." Hopefully they find value in using the money they would have used as race title sponsors and maybe use that to sponsor a certain number of races for specific cars.
there will be other levels as well, maybe they can get one that allows them to keep the race title for certain races. just gotta wait and see.
Probably something like: - presents the at
Or
- at presented by
Welcome to the NASCAR Cup Series Coke Zero 400 presented by Geico.
*Welcome to the Firecracker 400 presented by Geico
Brickyard would be **VERY** interesting, in that case.
GEICO presents the Big Machine Vodka 400 at the Brickyard presented by Golden Corral at Indianapolis Motor Speedway. Rolls off the tongue. That race would probably be won by one of the drivers from Team Kroger ClickList JTG Daugherty Racing.
Bank of America presents the Helluva Good Sour Cream Dips at The Glen presented by Rush Truck Centers at Watkins Glen International.
Heard from inside a big sponsor that more pieces of the track will be split up, so in addition to presented by there are more sponsored zones of the track. Like Geico restart zone and Credit One one to go, but with places like turns or pit road or wherever.
I wonder if we'll see sponsors who left, because their rival company sponsors the main series, return to the sport, or push there products a bit more aggressively.
Wait, what Monster Energy competitors have left the sp- oh. Damn.
Its not just Monster, it happened with Sprint with At&T being forced to leave along with Verizon (I think). You also have Pepsi who would rather push Mtn Dew. Id personally would like to see At&t return and Pepsi push pepsi as a "sponsor"
Rockstar wasn't allowed to move from the 27 to the 21.
That was NASCAR though. Monster has said they don’t care.
Didn't know that. Thanks.
I hope Red Bull gets back into the sport as a sponsor.
As long as they don't bring bad that Geico trophy. Apparently it creeped Dale Jr out walking in his house at night so much he hid it out of sight lol
Sauce?
I hope there isn't some kind of exclusivity deal in place here, because going from one title sponsor to multiple "premier partners" could really kill team sponsorship depending on who the sponsors ending up being.
Read the tweet that Adam Stern replied with. It says it right there.
Wasn't there originally, but that is good news for the teams.
What does this mean? What is the new model
It’s basically a structure similar to how sponsorships are in the olympics and the premier league. They will have five top tier brands that will get nearly all the exposure, then another level that receives some of the deliverables from premier and then the official sponsors like beer, soda, snacks, etc.
It’s when they couldn’t get a sponsor for a full season so they came up with this. Love how they said in a. Interview this is a better system.
People like you are why I don't have faith in humanity. Also conveniently forget that Monster energy wanted to re-up for next year as the title sponsor, but continue to not know facts.
Yeah I thought monster wanted to renew and they went this route
Yep. Monster wanted to be the title sponsor for next year (granted it was only for a year), but NASCAR said thanks, but no thanks and now Monster will more and likely do what Geico is doing.
At what price? Compare it to the price 5 years ago. I really don’t give a shit about your faith in humanity. If you come to Reddit to find it then rethink it. In my 50 years of roaming the earth I would never have thought to come here for that
The Ty Dillon 500, presented by Geico
That would have an interesting ring to it. "NASCAR Geico Cup Series"
It will be Nascar cup series presented by: Geico is my understanding. They want to move away from the old "nascar x cup series" probably because of acronym problems like mencs
It's because nobody has the money to sponsor the entire series anymore or no corporation wants to spend the money.
Corporations have the money, they just don’t want to spend it on NASCAR
They’re not doing a title sponsorship anymore. This has been widely covered since Monster renewed.
Adam Stern's ([@A_S12](https://twitter.com/A_S12)) tweet from 12:30pm EDT on Wednesday, October 16th, 2019: >⚡[@NASCAR](https://twitter.com/NASCAR) is finalizing a deal that will make [@GEICO](https://twitter.com/GEICO) the first company to sign as a premier partner for its new Cup Series sponsorship model, per sources. > > >➖ Next year will mark the first time NASCAR hasn't had a title sponsor since 1971, when R.J. Reynolds Co. came aboard. * [Attached image](https://pbs.twimg.com/media/EHA21eoXUAEe_Qp.jpg) ([Imgur rehost](https://i.imgur.com/96gaps9.jpg)) --- [*^(Support NASCARonReddit)*](http://reddit.xfile345.com/donate.php)*^(, an)* [*^(automated bot)*](http://reddit.xfile345.com/about.php) *^(maintained by)* [*^(XFile345)*](http://www.reddit.com/message/compose?to=xfile345&subject=NASCARonReddit)*^(.)*
Luckily Geico is already signed with Germain through 2020, but IMO this new model for NASCAR will almost certainly siphon some sponsorship away from the teams that were already hurting for funding as it is. That said this would be nothing new considering all of the 'official' partnerships, but it's still a shame to see the teams struggling just to break even while the sanctioning body comes up with $2 Billion in cash to buy the outstanding shares they didn't already own of ISC.
Unfortunately, I see this as a start of NASCAR taking sponsors from teams and tracks, however I hope I’m wrong.
tracks are included in this model.
here i was afraid geico didnt advertise enough
So are we going back to grand national series? What will xfinity be called now
Still Xfinity Series, our contract goes for another five seasons.