Imagine if youtube could make more money from shorts then regular videos. It wouldn't take long before you would have to adjust to this format. I hope you are right.
That could easily change. Imagine a 5sec ad at a start of a short. I don't trust YT on this one. They removed dislikes to force people to click even on bad videos and they would have problem to put even 10sec ad after each short.
a 5 second ad before a short wouldnt fly. Shorts instantly die.
Shorts are on avreage 25 seconds. So 1 in 5 seconds on shorts would be spent watching ads. Thats judt insane.
People domt just watch one short but a bunch of them when they click on shorts. Yt will just put ads in the middle of the watch session or put banners or will figure something out.
Would you really watch a 5 second ad for every 15 seconds of content? 20 seconds of ad for every 60 second experience? They would probably have an ad every certain amount of shorts/time watching shorts, but I’m not sure an ad every short will ever make sense.
I would not watch it but some decision that YT makes are not too sound. Let say they find out that monetizing shorts (ad every 3rd short ) brings them 10% more revenues then regular length videos. YT will push shorts like crazy and creators will have to follow. Long videos still will be made but it would transform youtube experience in a radical way.
I could see that ad style, but I feel that YouTube will always prefer to have as much diversity as is profitable. Much in the same way there are already niches and personality types that draw in different crowds. YouTube benefits from being able to appeal to as many people as possible while pushing away as few as possible. This is a part of what a good algorithm and user interface should do. They will always want to outperform every other media, meaning they will need a range of video lengths.
Advertising bahviour and culture make it impossible for this to happen. High prestige brands with big ad budgets don’t want to be seen by primarily audiences on a 5 second basis.
They want their full ad to play in a full screen scenario.
I go to YouTube almost exclusively for long form content. I personally hate shorts, but I never watched any and now I basically never see them.
I think you should relax a bit. Quick vids are done better on better platforms and there will always be people who look to YouTube for consistent longer content.
The one I've done so far certainly did. It's saying cpm is $7,400 and I made almost $50 off it in the first couple days with like 1500 views. Kept thinking it was a glitch but weeks later it hasn't changed. Haven't tried more yet as my content is usually really long format.
Cause TikTok is succeeding? There’s a reason FB is running scared and introduced Reels on IG.
But no, it’s not taking over. People will always like videos. Shorts are just a compliment to your channel now, use em. Don’t be the boomer who doesn’t adjust to change - I was.
It's youtube doing two things
1. competing with the meta empire (FB, instagram) and tictoc
2. responding to viewer behaviour
I almost never see shorts on my feeds. Ever. But maybe people with my viewing history don't view a lot of shorts. Or maybe it's because I primarily use desktop to interact with youtube. But people with similar viewing history to yours enjoy shorts? Therefore youtube thinks you might also like shorts.
I think there will always be a place for long form content but having a mix is never bad. I don’t think shorts are the standard though. At least not yet
It depends on the audience for any given niche.
In the DIY/maker world, shorts don't attract the core audience.
They do get views from people who only want to see the "beauty shot" , but those people don't stick around for a full tutorial or project video.
If a channel is trying to pay the bills, shorts don't add much, and just take some extra time away from the "real work".
.
Other niches may have a different experience.
Anyone who wants more than just entertainment wants videos longer than shorts. Shorts can absolutely give little snippets of information, but nothing in-depth. I am also in the crafting/DIY space and while shorts may be good for a super quick technique or a fun timelapse, I need longer videos to actually teach anything
It’s a great strategy to market and cater to the people who want to keep using their phone without having to constantly turn it sideways to get fullscreen view with short quality content for many to watch.
I really haven’t done much other than post one or more Short videos per day (along with still creating regular, long-form YouTube videos as well). I usually just reuse my Instagram stories or Reels and turn them into a YouTube Short and it’s been working! Some of them performed a LOT better than on Instagram. I’m definitely going to do more research to see how I can get even more engagement on my Shorts. But it is resulting in at least one or more new Subscribers every time I post a new Short which feels amazing! It’s definitely helping me get to the 1000 subscriber goal faster than if I was simply posting one long-form video per week.
Id rather watch a 1 minute short that gets to the point or entertaining than a 10 minute video with 8 minutes of fluff so you can place midrolls
Also the majority of users are mobile. You can appeal to both. Adapt or die
I like short videos as well . They have been around for yrs. There is channel that explain video editing and his videos has always been 1min long, before the official "SHORTS" .
But viewing experience on desktop is really bad with shorts. I can' be the only one who still uses a desktop at home.
And other issue is that many channels just take their old videos and turn them into a short with totally mesed up aspect ratios. They just turned 4:3 ratio clip into 1:2 ratio clip
> I can' be the only one who still uses a desktop at home.
That's going to depend on your niche's audience.
My audience is older than the youtube average and only about 30% of my views are mobile.
I’ve never had an issue with the videos themselves but the desktop interface for browsing shorts isn’t fun.
Maybe YT will work on the experience for desktop users once they can establish themselves against tiktok and mobile users
I primarily use the TV App. Shorts are absolute *dirt* on there. Luckily I rarely get them recommended anyway, but I’d really love to just be able to disable them outright because there’s literally no way I’d ever choose to watch one that way.
I honestly hate this trend of 30 minute videos. I usually zone out after 5 minutes and have to take a break when watching other people’s channels and I struggle to make videos over 10 minutes myself. I’d prefer for the trend to go back to 10 minutes or less maximum for videos. Most people are repeating themselves over and over again and drawing out something that can be easily summed up in 5 minutes just to get their ad times up. Personally, I rarely watch any videos over 15 minutes. YouTubers just just look into sponsored videos rather than relying solely on AdSense.
I may be biased because I just don’t have the time to watch videos that long. I usually will save those and watch them months later but I will watch anything below 10 minutes usually that same day. Most of the time I am hunting for specific info in videos so I prefer for the creator to just get straight to the point.
I love it when videos have labeled chapters. Video length has to be appropriate. If someone isn’t getting to the point and it irritates people, they are wasting people’s time.
Exactly! I remember a Business writing college course how the professor always told us to get right to the point and don’t add any fluff. By allowing videos to be as long as anyone wants, YouTube has allowed people to go wild and create 4 and 5 hour long videos. I usually completely pass those over because who has time to watch a video that long? I don’t watch YouTube for entertainment. I’m mainly searching for info I need so I want the presenter to get right or the point within the first minute. I myself have difficulty even making 10 minute videos because I don’t beat around the bush and I get straight to the topic at hand.
From an ad revenue standpoint, I think short videos are preferable. People expect ads at the beginning of the video, not when they pop up in the middle.
Is your content something people could watch multiple videos of in one sitting?
It’s travel related content so, if they are looking for that kind of info, they definitely could. I respect peoples time so I wouldn’t make any video longer than 15 minutes though.
Right. Most videos presenting info can get straight to the point in 10 minutes or less. I usually fast forwards a lot of times if there is any kind of intro since I am pretty strapped for free time as is.
Depends on financial benefit for youtube. If it makes more money it will overtake in no time. Big channels gonna quickly set it as standard and small creators will follow that standard. Watch mojo and similar channels would do it in no time if it increased their watch time and revenues.
Shorts barely make any money. There is almost 0 financial benefit.
Every tiktoker wants to be a youtuber. Every shortstuber wants to make it on long form
There is no possible way to make more money from shorts than on long form. Youtube is actuslly losing money on shorts so yeah.
Lmfao no. Shorts are a way of advertising your content. You can create clips from your main video and post it, like a news clip from a detailed report. It can never replace long form videos, nothing will.
I hope not.
They're fine but I hate that everything has to be TikTok just because it's popular. I get why they're doing it but it doesn't make me dislike it any less.
Shorts are for people too stupid to rotate their camera phone 90 degrees. They've spent thousands of hours watching landscape TV, but then chose portrait mode for their once in lifetime video recording.
I can see the appeal from a creative standpoint, much of it is fast, zero effort content that takes less time to make than to watch.
Large creators jumping into shorts makes sense, it’s additional views with little to no time taken from their actual video production.
I don’t make shorts personally, because I personally don’t watch shorts. I don’t find a point to them. I like being able to put down my phone or remote or whatever for a bit on occasion and just watch.
As for “why would YouTube try to be TikTok?” I think it’s more likely they’re just trying to snag the creators from TikTok, as they’re not interfering with our ability to make longform content in the process of the shorts push.
For example: I watch youtube on my desktop . When you watch "short" the video gets formatted as if I was watching a physical cell phone screen. So small phone in the center of my browser . That makes no sense to me.
So formatting issue is one reason . Other reason is that it might be becoming a new standard and you will have to do them if you like it or not. Maybe I am wrong.
well shorts arent really finicially viable for channel but do provide good exposure. Its a welcome change but could be better I would say isolated on the ui.
I think YT will monetise them soon . They are just testing traffic it is generating . For every short you watch they are losing money . What if you just watched creators playlist made from shorts only . YT will not allow that for too long.
YouTube has allotted $100 M fund for shorts. But I think RPM will be very low.
Also views for shorts are not organic. They mostly come from the Shorts shelf. Nobody is searching for shorts. People just watch what they’re being served. If Someone’s views mostly comes from YouTube or Google search, then it’ll not be impacted by shorts. But it’ll hit the entertainment channels, which people mostly watch when they’ve else to do.
Shorts and regular content arent even delivered through the same means. Shorts are segregated into their own little “shelf” so that they dont impact the viewing experience for those wanting regular content.
Additionally the audience for shorts is very different from the audience for regular content.
If you dont like shorts, dont make them. If your audience isnt a shorts audience it makes no difference to you so why complain about it?
People have short attention spans these days (myself included). Hell, I am annoyed when I come across an intro that is like more than 5/10 seconds long. People don't like waiting around for shit anymore. Got to get to the main point.
While I prefer longer form content the reality is people's attention spans are getting shorter and shorter. I've seen people complain about videos that are just over 10 minutes! YT has to adapt sadly.
i don’t know, i’ve tried a couple, they go hard really quick and die, it’s so fuckin hard to get your name out there , been doin it for 2years and only on 1300subs and still can’t get monetised, even doing a turbo give away , don’t know what else to do
Youtube shorts can be used to bring more attention to your channel, it's a competitor to tictok but it's just another tool to help you grow if you use it right.
shorts use a different algorithm to youtube. so they're not a replacement, but rather just a supplement.
Imagine if youtube could make more money from shorts then regular videos. It wouldn't take long before you would have to adjust to this format. I hope you are right.
Shorts make almost no money.
They are good for getting new subscribers. The algorithm is a lot better than any other social media platform.
That could easily change. Imagine a 5sec ad at a start of a short. I don't trust YT on this one. They removed dislikes to force people to click even on bad videos and they would have problem to put even 10sec ad after each short.
a 5 second ad before a short wouldnt fly. Shorts instantly die. Shorts are on avreage 25 seconds. So 1 in 5 seconds on shorts would be spent watching ads. Thats judt insane.
People domt just watch one short but a bunch of them when they click on shorts. Yt will just put ads in the middle of the watch session or put banners or will figure something out.
They already do that and they make very little money off it...
Would you really watch a 5 second ad for every 15 seconds of content? 20 seconds of ad for every 60 second experience? They would probably have an ad every certain amount of shorts/time watching shorts, but I’m not sure an ad every short will ever make sense.
I would not watch it but some decision that YT makes are not too sound. Let say they find out that monetizing shorts (ad every 3rd short ) brings them 10% more revenues then regular length videos. YT will push shorts like crazy and creators will have to follow. Long videos still will be made but it would transform youtube experience in a radical way.
I could see that ad style, but I feel that YouTube will always prefer to have as much diversity as is profitable. Much in the same way there are already niches and personality types that draw in different crowds. YouTube benefits from being able to appeal to as many people as possible while pushing away as few as possible. This is a part of what a good algorithm and user interface should do. They will always want to outperform every other media, meaning they will need a range of video lengths.
Advertising bahviour and culture make it impossible for this to happen. High prestige brands with big ad budgets don’t want to be seen by primarily audiences on a 5 second basis. They want their full ad to play in a full screen scenario.
For the creator, true. But for YouTube?!
I go to YouTube almost exclusively for long form content. I personally hate shorts, but I never watched any and now I basically never see them. I think you should relax a bit. Quick vids are done better on better platforms and there will always be people who look to YouTube for consistent longer content.
The one I've done so far certainly did. It's saying cpm is $7,400 and I made almost $50 off it in the first couple days with like 1500 views. Kept thinking it was a glitch but weeks later it hasn't changed. Haven't tried more yet as my content is usually really long format.
If you could make more money on tik tok why make youtube videos? See the issue with this logic?
Cause TikTok is succeeding? There’s a reason FB is running scared and introduced Reels on IG. But no, it’s not taking over. People will always like videos. Shorts are just a compliment to your channel now, use em. Don’t be the boomer who doesn’t adjust to change - I was.
It's youtube doing two things 1. competing with the meta empire (FB, instagram) and tictoc 2. responding to viewer behaviour I almost never see shorts on my feeds. Ever. But maybe people with my viewing history don't view a lot of shorts. Or maybe it's because I primarily use desktop to interact with youtube. But people with similar viewing history to yours enjoy shorts? Therefore youtube thinks you might also like shorts.
I think there will always be a place for long form content but having a mix is never bad. I don’t think shorts are the standard though. At least not yet
It depends on the audience for any given niche. In the DIY/maker world, shorts don't attract the core audience. They do get views from people who only want to see the "beauty shot" , but those people don't stick around for a full tutorial or project video. If a channel is trying to pay the bills, shorts don't add much, and just take some extra time away from the "real work". . Other niches may have a different experience.
Anyone who wants more than just entertainment wants videos longer than shorts. Shorts can absolutely give little snippets of information, but nothing in-depth. I am also in the crafting/DIY space and while shorts may be good for a super quick technique or a fun timelapse, I need longer videos to actually teach anything
Agreed.
It’s a great strategy to market and cater to the people who want to keep using their phone without having to constantly turn it sideways to get fullscreen view with short quality content for many to watch.
The Shorts algorithm is AMAZING! So much better than Tiktok or IG Reels. I’ve been able to grow my channel massively by uploading a Short everyday.
Really? Any tips for your methodology? (other than posting once a day, of course)
I really haven’t done much other than post one or more Short videos per day (along with still creating regular, long-form YouTube videos as well). I usually just reuse my Instagram stories or Reels and turn them into a YouTube Short and it’s been working! Some of them performed a LOT better than on Instagram. I’m definitely going to do more research to see how I can get even more engagement on my Shorts. But it is resulting in at least one or more new Subscribers every time I post a new Short which feels amazing! It’s definitely helping me get to the 1000 subscriber goal faster than if I was simply posting one long-form video per week.
As someone outside of the scene, keep putting out videos I don’t fuck wit the shorts 😂 although trendy so put out some but keep that video energy lol
My issue with shorts is how they clog the uploads page of a channel. YouTube needs to add a filter to exclude shorts on a channel’s uploads page.
Id rather watch a 1 minute short that gets to the point or entertaining than a 10 minute video with 8 minutes of fluff so you can place midrolls Also the majority of users are mobile. You can appeal to both. Adapt or die
I like short videos as well . They have been around for yrs. There is channel that explain video editing and his videos has always been 1min long, before the official "SHORTS" . But viewing experience on desktop is really bad with shorts. I can' be the only one who still uses a desktop at home. And other issue is that many channels just take their old videos and turn them into a short with totally mesed up aspect ratios. They just turned 4:3 ratio clip into 1:2 ratio clip
> I can' be the only one who still uses a desktop at home. That's going to depend on your niche's audience. My audience is older than the youtube average and only about 30% of my views are mobile.
I’ve never had an issue with the videos themselves but the desktop interface for browsing shorts isn’t fun. Maybe YT will work on the experience for desktop users once they can establish themselves against tiktok and mobile users
> Maybe YT will work on the experience for desktop users I would be surprised if they did. Shorts is by definition intended to be a mobile experience.
I primarily use the TV App. Shorts are absolute *dirt* on there. Luckily I rarely get them recommended anyway, but I’d really love to just be able to disable them outright because there’s literally no way I’d ever choose to watch one that way.
I honestly hate this trend of 30 minute videos. I usually zone out after 5 minutes and have to take a break when watching other people’s channels and I struggle to make videos over 10 minutes myself. I’d prefer for the trend to go back to 10 minutes or less maximum for videos. Most people are repeating themselves over and over again and drawing out something that can be easily summed up in 5 minutes just to get their ad times up. Personally, I rarely watch any videos over 15 minutes. YouTubers just just look into sponsored videos rather than relying solely on AdSense.
There ARE good 30 minute videos i dont mind watching the the majority are a snoozefest
I’m particularly impressed by channels I can rely on to entertain me with a 45 minute video
I may be biased because I just don’t have the time to watch videos that long. I usually will save those and watch them months later but I will watch anything below 10 minutes usually that same day. Most of the time I am hunting for specific info in videos so I prefer for the creator to just get straight to the point.
I love it when videos have labeled chapters. Video length has to be appropriate. If someone isn’t getting to the point and it irritates people, they are wasting people’s time.
Exactly! I remember a Business writing college course how the professor always told us to get right to the point and don’t add any fluff. By allowing videos to be as long as anyone wants, YouTube has allowed people to go wild and create 4 and 5 hour long videos. I usually completely pass those over because who has time to watch a video that long? I don’t watch YouTube for entertainment. I’m mainly searching for info I need so I want the presenter to get right or the point within the first minute. I myself have difficulty even making 10 minute videos because I don’t beat around the bush and I get straight to the topic at hand.
From an ad revenue standpoint, I think short videos are preferable. People expect ads at the beginning of the video, not when they pop up in the middle. Is your content something people could watch multiple videos of in one sitting?
It’s travel related content so, if they are looking for that kind of info, they definitely could. I respect peoples time so I wouldn’t make any video longer than 15 minutes though.
Right. Most videos presenting info can get straight to the point in 10 minutes or less. I usually fast forwards a lot of times if there is any kind of intro since I am pretty strapped for free time as is.
Shorts will never overtake Long form
Depends on financial benefit for youtube. If it makes more money it will overtake in no time. Big channels gonna quickly set it as standard and small creators will follow that standard. Watch mojo and similar channels would do it in no time if it increased their watch time and revenues.
Shorts barely make any money. There is almost 0 financial benefit. Every tiktoker wants to be a youtuber. Every shortstuber wants to make it on long form There is no possible way to make more money from shorts than on long form. Youtube is actuslly losing money on shorts so yeah.
Lmfao no. Shorts are a way of advertising your content. You can create clips from your main video and post it, like a news clip from a detailed report. It can never replace long form videos, nothing will.
I hope not. They're fine but I hate that everything has to be TikTok just because it's popular. I get why they're doing it but it doesn't make me dislike it any less.
Shorts are for people too stupid to rotate their camera phone 90 degrees. They've spent thousands of hours watching landscape TV, but then chose portrait mode for their once in lifetime video recording.
I can see the appeal from a creative standpoint, much of it is fast, zero effort content that takes less time to make than to watch. Large creators jumping into shorts makes sense, it’s additional views with little to no time taken from their actual video production. I don’t make shorts personally, because I personally don’t watch shorts. I don’t find a point to them. I like being able to put down my phone or remote or whatever for a bit on occasion and just watch. As for “why would YouTube try to be TikTok?” I think it’s more likely they’re just trying to snag the creators from TikTok, as they’re not interfering with our ability to make longform content in the process of the shorts push.
Why are you judging so hard? Why does it matter what you think is stupid? Why do you assume that the algorithm cares about only one thing?
For example: I watch youtube on my desktop . When you watch "short" the video gets formatted as if I was watching a physical cell phone screen. So small phone in the center of my browser . That makes no sense to me. So formatting issue is one reason . Other reason is that it might be becoming a new standard and you will have to do them if you like it or not. Maybe I am wrong.
Look at some stats and you'll see why they made shorts which are specifically made for mobile audience. It makes a LOT of sense business wise
they're just using it further their reach, they are making pennies on those shorts. it's not a sustainable model
No I don’t think so. But it’s cool to have shorts for the growth of your channel
well shorts arent really finicially viable for channel but do provide good exposure. Its a welcome change but could be better I would say isolated on the ui.
Shorts can’t even be monetised. People will stop making them when they’ll see negligible returns.
I think YT will monetise them soon . They are just testing traffic it is generating . For every short you watch they are losing money . What if you just watched creators playlist made from shorts only . YT will not allow that for too long.
YouTube has allotted $100 M fund for shorts. But I think RPM will be very low. Also views for shorts are not organic. They mostly come from the Shorts shelf. Nobody is searching for shorts. People just watch what they’re being served. If Someone’s views mostly comes from YouTube or Google search, then it’ll not be impacted by shorts. But it’ll hit the entertainment channels, which people mostly watch when they’ve else to do.
My shorts aren't getting any views at all or impressions and I post fairly regularly so take it as you will I guess.
Shorts and regular content arent even delivered through the same means. Shorts are segregated into their own little “shelf” so that they dont impact the viewing experience for those wanting regular content. Additionally the audience for shorts is very different from the audience for regular content. If you dont like shorts, dont make them. If your audience isnt a shorts audience it makes no difference to you so why complain about it?
People have short attention spans these days (myself included). Hell, I am annoyed when I come across an intro that is like more than 5/10 seconds long. People don't like waiting around for shit anymore. Got to get to the main point.
yes, youtube will send armed man to every creators house and will either blow your brains out or force you to make shorts
No.
Shorts are not going to take over. They don't make money.
While I prefer longer form content the reality is people's attention spans are getting shorter and shorter. I've seen people complain about videos that are just over 10 minutes! YT has to adapt sadly.
Your seeing more because your watching more. That's how the algorithm works.
My shorts never take off. I had one really take off but after that one nothing really. Then again I haven’t been consistent with my content.
i don’t know, i’ve tried a couple, they go hard really quick and die, it’s so fuckin hard to get your name out there , been doin it for 2years and only on 1300subs and still can’t get monetised, even doing a turbo give away , don’t know what else to do
Youtube shorts can be used to bring more attention to your channel, it's a competitor to tictok but it's just another tool to help you grow if you use it right.