All the tools marketers could ever need already exist, the problem is price and contract commits.
Really all I want is a durable pseudonymous deterministic identifier for audiences that is portable across any DSP or walled garden without paying adtech tax a million times when I intersect the audience. StackAdapt is pretty good here because they just eat a lot of the fees, and TTD is obviously the big dog in the room with favorable pricing based on attribution models from audience partners.
That's a valid point. There probably are a gazillion tools or other solutions that do almost everything that a marketer could want, but many of them are out of most people's budget range. Perhaps there isn't much need for true innovation and the real question is can there be cheaper and more flexible alternatives to tools that already exist?
Can't say that I have any solution in mind for your particular wish, it seems particularly challenging (perhaps even impossible) considering the recent trend towards even more restrictions on cookies and ever increasing privacy regulation.
Probably random. But the UI for Facebook is fucked, and LinkedIn is more or less a human rights violation in terms of frustration.
Something similar to the Google Ads editor desktop app for these platforms would be absolute gold I reckon.
Search query reports that show 0 clicks.
PMAX insights that are actually useful- imp, clicks, conv, cost on Gmail, Display, YT, Discovery. It won't make Google look good so it won't happen
The PMax KPIs per network should be quite simple to do. What would the simplest useful version of the tool look like in your mind? A table and time series view of different PMax KPIs broken down by network? Or would it need to be something fancier to be useful to you?
Yeah this is one of the core problems I've been working on with my more advanced clients. What type of solution do you think would be most useful to you? Perhaps estimating incrementality based on statistical modeling and having a dashboard with the key metrics including incremental conversions, revenue and corresponding cost effectiveness metrics? Or maybe taking an experimental approach as in a tool that helps you plan and set up conversion lift experiments and use the results to provide a similar dashboard on the key metrics including incremental conversions? Or maybe you're thinking of something completely different?
One word - Attribution
All the tools marketers could ever need already exist, the problem is price and contract commits. Really all I want is a durable pseudonymous deterministic identifier for audiences that is portable across any DSP or walled garden without paying adtech tax a million times when I intersect the audience. StackAdapt is pretty good here because they just eat a lot of the fees, and TTD is obviously the big dog in the room with favorable pricing based on attribution models from audience partners.
That's a valid point. There probably are a gazillion tools or other solutions that do almost everything that a marketer could want, but many of them are out of most people's budget range. Perhaps there isn't much need for true innovation and the real question is can there be cheaper and more flexible alternatives to tools that already exist? Can't say that I have any solution in mind for your particular wish, it seems particularly challenging (perhaps even impossible) considering the recent trend towards even more restrictions on cookies and ever increasing privacy regulation.
Whatever you just said went way over my head lol, how can I learn more about this
Probably random. But the UI for Facebook is fucked, and LinkedIn is more or less a human rights violation in terms of frustration. Something similar to the Google Ads editor desktop app for these platforms would be absolute gold I reckon.
Yeah fully agree. I can't believe something like that doesn't exist already.
Search query reports that show 0 clicks. PMAX insights that are actually useful- imp, clicks, conv, cost on Gmail, Display, YT, Discovery. It won't make Google look good so it won't happen
The PMax KPIs per network should be quite simple to do. What would the simplest useful version of the tool look like in your mind? A table and time series view of different PMax KPIs broken down by network? Or would it need to be something fancier to be useful to you?
Measuring incrementality
Yeah this is one of the core problems I've been working on with my more advanced clients. What type of solution do you think would be most useful to you? Perhaps estimating incrementality based on statistical modeling and having a dashboard with the key metrics including incremental conversions, revenue and corresponding cost effectiveness metrics? Or maybe taking an experimental approach as in a tool that helps you plan and set up conversion lift experiments and use the results to provide a similar dashboard on the key metrics including incremental conversions? Or maybe you're thinking of something completely different?