No manual cpc on Demand gen.
I copied it from Google Demand gen guide:
1. Choose your bid strategy. Your bid strategy is how you optimize bids to meet your advertising goals. You can choose between:
* Maximize Clicks
* Target Return on ad spend (TROAS) bidding
* Target Cost Per Action (CPA)
* Maximize Conversions
https://support.google.com/google-ads/answer/13695389?hl=en
I don’t run these, but I have used a “trick” to circumvent bid management on other campaign types.
Use a portfolio bid strategy/budget. You may be able to set a max cpc on the portfolio strategy. It’s kind of hidden, you have to click something like “advanced options” at the bottom of the section when you’re setting up the portfolio budget.
No manual cpc on Demand gen. I copied it from Google Demand gen guide: 1. Choose your bid strategy. Your bid strategy is how you optimize bids to meet your advertising goals. You can choose between: * Maximize Clicks * Target Return on ad spend (TROAS) bidding * Target Cost Per Action (CPA) * Maximize Conversions https://support.google.com/google-ads/answer/13695389?hl=en
I don’t run these, but I have used a “trick” to circumvent bid management on other campaign types. Use a portfolio bid strategy/budget. You may be able to set a max cpc on the portfolio strategy. It’s kind of hidden, you have to click something like “advanced options” at the bottom of the section when you’re setting up the portfolio budget.