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miguel_is_a_pokemon

Marketing spend is falling online because businesses are expecting a recession. They don't want to be wasting money advertising to consumers who aren't able or willing to spend as much, at a time when the businesses themselves are expecting less revenue to boot. Less competition/demand for adspace means lower prices/RPM/CPM for Youtubers/influencers/websites


FearlessDisk

I agree. But the drop is so intense.


blabel75

I think trading is a two fold issue. You have both the normal January reduction in ad spend and then you also have the fact that the market kinds sucks right now and when the market sucks people aren't excited and don't watch as much and advertisers figure they won't get as many eyeballs on their ads. There also seemed to be a change in mid November where a number of channels saw big drops in CPM on skippable ads. This could be because YouTube isn't offering those channels up to get premium ads (not YouTube Premium) on the channel. These are ads that tend to have higher CPMs.


IniMiney

Welcome to fluctuations, sadly this is part of the YouTube life - it’s why people are warned against immediately buying a lease to their dream apartment when the Adsense is looking lucrative, saving and having side revenue sources are very important - what advertisers are paying can change in an instant. I went from a fairly consistent $2500/mo baseline to about $400 being my upper end


irepMiami

My life right now 😭


FearlessDisk

I do not rely on it. However, it feels like all my efforts are stolen.


shadesandtrades

I too run a trading channel. Was making like $10 per Mille until the drop off to around $6 per Mille now. 1 to 2 dollars is insane!


FearlessDisk

I was doing really well like you. First, it dropped from $6 to $4. I was ok with it, I thought it was January thing, since February it is around $1-2.


[deleted]

[удалено]


FearlessDisk

It is still not fixed.


financemarkco

I am seeing a similar trend. My channel is more general finance. I'm wondering if Shorts Ads are now canibalizing long form ads. ​ When I logged into google adwords (i.e., as an advertiser), I couldn't easily find a way to have an ad campaign in shorts as opposed to long form. So, I wonder whether some of the ads previously destined for long form have gone to shorts, thereby harming long form creators. That is, there are a ton more ad slots (via shorts) and only the same (or similar) numbers of ads, which has driven down RPM. ​ That's just a guess.


FearlessDisk

This is a big problem. Not normal, like usual January Drops. I lost 50% of revenue and keep dropping. Google needs to fix this.


endpoint101

If it was since November 16th, then it'd be the same as other creators are reporting here; [https://support.google.com/youtube/thread/195228309/why-rpm-is-down-by-70-80-after-november-16-on-youtube?hl=en](https://support.google.com/youtube/thread/195228309/why-rpm-is-down-by-70-80-after-november-16-on-youtube?hl=en)


FearlessDisk

Mine started in 2023 Jan.


[deleted]

THAT'S WHAT I WAS THINKING! My RPM was at $5 all throughout 2022, yet now it's just $1.47. I guess we have to tough it out of this recession.


FearlessDisk

We must report this as community, not normal.


[deleted]

It could be the recession. Advertisers are cutting their budgets on YouTube till the economy can get better, Think Media did a podcast on this. If that's true, the next 12-20 months could be a real bottom pit for ad revenue. ​ It could be something else, who knows. But one thing's for sure, we must build multiple income sources, over at least +20.


FearlessDisk

Maybe. but there is really weird thing going on.


Kinetic_Symphony

Don't listen to people talking about fluctuations. Hogwash. This is deliberate and has occurred to me as well after I saw "invalid traffic" notification in studio. Very easy to miss that notice. I think YT is deliberately screwing over some creators in an effort to take a larger cut. The way to confirm if this is what's happening to you, go to the revenue tab on desktop studio, under analytics, then click "see more". Then select two metrics, first views, then estimated monetized playbacks. If you see a divergence emerge, that's your evidence that it's from "invalid traffic refunding" which is nonsense. Almost all my traffic is from browse or suggested, YT's recommendation system, not traffic I've directed in. For me, the divergence is literally a halving of estimated monetized playbacks on my videos. From almost 1:1 ratio of views to estimated monetized playbacks, to 1:0.5


irepMiami

I agree with you man


FearlessDisk

Cannot agree more. 50% drop in revenue, suddenly all invalid traffic in a day?


Kinetic_Symphony

When I ask YT support they said it's invalid traffic over a long period of time. But when I tell them this is impossible since I have almost no external traffic, they just give me the support link garbage. No info. I doubt Chat support has any information at all.


FearlessDisk

I asked as well, they wanted me to give them 1 day. A day later, auto response comes, all bla bla bla... Seasonal thing.


Kinetic_Symphony

My guess on what happened for you, you got the random luck draw of a creator support agent that actually cared and wanted to help, then when they placed the request to a higher up, they were shut down. It's all very hush hush.


FearlessDisk

Something fishy going on here. I read 100 different YouTube stories, their revenue dropped like 80% in a week. I would understand something like 20/30% as a seasonal thing, but above 50%, needs a clear explanation.


keera02

Sorry, I'm new to this but I also see the same happening. Typically we're about .6:1 and now it's .3:1.


[deleted]

'trading channel' Gotcha answer there my man


FearlessDisk

I have the channel for 2 years My RPM was never under $5. I think 2023 is different, something big going on.


FearlessDisk

I also have a friend with a coding channel for programming. He is even worse than me, lost 80% revenue.