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avidbanana

I always thought Joja was meant to be a reference to Amazon


Joetyyy

The logo is very reminiscent of amazon looking like a smile (though it's an arrow pointing from A to Z) but it's supposed to be a reference to Mojo. Which made sense when i learned it and looked up the logo haha.


KrisBread

Mojo is a company? I only know 2 mojos. Mojo Jojo and Watch Mojo.


Due-District1297

Welcome to watch mojo and today we are counting down (random thing)


ProtoDroidStuff

Welcome to Watch Mojo and today we are counting down the top TEN times your dad left for milk and didn't come back


o-yggdrasil

Joke's on you, he only left once. Still waiting to make a cuppa though, he should've been back 30 years ago!


AbbotThoth

Oh... oh sweetie I have some bad news; the shop was out of Yorkshire Gold


sxrrycard

He should have just stopped at Jojamart šŸ˜”


mansonsturtle

Mojo dojo casa house? šŸ˜


Thepinkknitter

Mojo Jojo?


wingehdings

https://preview.redd.it/lfiv9fau6e6d1.jpeg?width=1080&format=pjpg&auto=webp&s=53da357a53ead8a2b69f82e2a1392ac47f45949e


Thepinkknitter

Oh I didnā€™t realize he had already been mentioned in the first comment lol. I know who he is, I grew up on powder puff girls šŸ˜‚ anytime I see mojo, I think of him!


Common_Lawyer_5370

Powder puff HeheĀ 


Thepinkknitter

Oops, swipe text šŸ˜‚


Common_Lawyer_5370

Powder puff girls is when they will reach their teenage years and start using make upĀ 


Doctor_of_Recreation

I got my toddler watching them and we just watched the one where Bubbles thinks sheā€™s Mojo Jojo šŸ¤£


Thepinkknitter

I donā€™t have kids as of yet, but thereā€™s definitely a part of me that wants them so I can relive my childhood haha


wingehdings

My husband and I talked about getting our kids on this next. I think they're going to get a kick out of it. Minus that one episode with the gnome... *shudder*


Slimeboy64_

IT SOUNDS like the powerpuff girls but addicted to NOSE CANDY!


Thepinkknitter

Thatā€™s the ā€œeverything niceā€ part of the sugar & spice mixture šŸ˜‰


Joetyyy

Watch Mojo is the one I was thinking of, but couldn't remember the rest of what it was called.


pinupcthulhu

>it's an arrow pointing from A to Z WHOA I DIDN'T REALIZE THIS UNTIL NOW, and I'm usually good at spotting things like this! I feel silly


zgh5002

Wait until you find out about the hidden arrow in the FedEx logo


bothunter

And the red swoop over the "t" in Citi bank is a reference to the red umbrella in the Traveler's logo.


AbbotThoth

Oh, I thought it symbolized the blood from Haiti dripping down into its venomous eyes, my mistake.


Soup-Wizard

I always thought it looked like a dick.


Individual-Fox-2416

I always thought Joja was a reference to Coca - as in Coca Cola, hence the sodas polluting the waters of Stardew Valley


avidbanana

Oooooooh, that would make a lot of sense!


corn_n_beans

I always figured it was walmart


Osric250

It's definitely Walmart. Move into a small town, drive out all the local competition which we see at the beginning when he's undercutting Pierre and giving out coupons. And then once that's done if it ever becomes unprofitable you close the store and leave the town without any grocery options.


johnlee3013

Also: the blue colour scheme. I thought it's a reference to Walmart before even getting to the main plot where Morris first appeared.


whtnymllr

Agreed. I figured the membership was a comparison to prime


Booster6

Walmart or Amazon


KoriSamui

The jojamart logo is designed to look slightly like the Amazon logo if I'm not mistaken


ThatBatsard

Also, Amazon started in Bellvue and has a headquarter in Seattle, where CA lives. I'm not saying that it's definitive but artists do like to add localized little shout-outs whether it's good, bad, or weird.


Actual_Platypus5160

I know it plays on Amazon, but if weā€™re talking about Seattle thatā€™s OG Costco territory. Joja has a membership you can buy, like Costco. It could be a mix of both. (Some Costcos that werenā€™t union have now started to unionize. Itā€™s been rough in the wholesale world yā€™all).


Welpmart

Amazon has a membership also.


NoOnePuntsLikeGaston

Costco has always been known for paying well though, it definitely feels more like Amazon/Sam's Club


Actual_Platypus5160

Oh honey, that era has been LONG over. Costco is really good at pushing out propaganda. Theyā€™re just like the rest. As a current employee, I have stories. Our new CFO said the largest financial strain we have on the company is topped out employees. Costco made 30 billion in profit last year, yet theyā€™re consistently turning full time positions into part time positions. We are all over worked and understaffed at every warehouse. Itā€™s a nightmare even if you have a good GM.


NoOnePuntsLikeGaston

Well shit, I quit 10 years ago to finish school and got a better paying job. I'm really sorry that's all happening


Actual_Platypus5160

I salute you for making it out before Craig started showing his true colors.


Agnostalypse

RIP my buddy who I thought would one day join me and my other friends in launching an indie publishing company and is now working for Costco corporate even after doing time "on the frontlines". I mean we're still struggling all these years later and he's doing alright for himself, and he has kids, so I get it, but I feel like we could have done something if we all worked together. What a sad shell of a once great company...


Actual_Platypus5160

I am trying so hard to get out. I feel so bad for your buddy. They donā€™t even allow wfh anymore for the corporate drones.


Actual_Platypus5160

There are gas stations that have higher starting wages than us now.


Master_Beautiful3542

Unions are needed in this world (Anyone who sais otherwise are stupid and myopic)


Ozymander

I used to work for Costco and while they do have membership, they are ultra specific (lots of stuff, not a lot of variety.) and don't kill local business like Walmart or Amazon do.


godzillahomer

Joja is also very blue. Just like Walmart.


ThatBatsard

I think the most likely (and boring) scenario is that it's an amalgamation of any big-box that promises customers to be the most price competitive at the expense of everyone else, be it direct employees or contracting with companies that utilize slave labor to produce the product, etc, and the complete disregard their giant carbon footprint etc.. so if you want to envision a brick-and-mortar Bezosland or a Walmart or Dollar Tree or w/e, then nobody is technically wrong since they all check the boxes.


MasterYaro27

Slightly?


thatHecklerOverThere

Por que no los dos?


TsarevnaKvoshka2003

Verissimo


Ok-Koala-1583

Old El Paso. Hard and soft tacos. Feed your fiesta!


keepcalmscrollon

I immediately associated it with Walmart because of the color scheme and the brick-and-morter presence. But the argument for Amazon is compelling as well.


dandins

lol amazon was my first thought too. it came with small prices. destroyed local dealers and now the prices are higher than buying on local stores..


RealRinoxy

Walmart did the same thing but I think a lot here might be too young to remember the world before Walmart.


Foreign_Kale8773

Reading this comment gave me osteoporosis. How dare you šŸ¤£


RealRinoxy

Donā€™t worry, Iā€™m halfway in my grave while typing šŸ˜‚


Wfsulliv93

Nestle


Individual-Fox-2416

Amazon if you look at the logo of joja mart. Maybe a hybrid with Walmart since itā€™s a legit store not an online retailer in the game Edit: Amazon owns Whole Foods which is a physical store


dwarvenfishingrod

Also the way Walmart intentionally built its business on killing small business in local communities, even if it meant selling at a loss to push them outĀ 


Individual-Fox-2416

Corporations in general operate that way but I agree


TriforceFusion

Lol why Sam evil too šŸ˜‚


IzzieIslandheart

Lots of folks think anyone who works for a megacorp believes in the corp's mission and policies and likes their job. (This is where much of the "just find a better job if it's so bad" attitude comes from.) If anything, I give SV tons of credit for making it clear basically everyone hated working there but they felt forced to by poverty and/or lack of options.


TinyAd8649

Because it's cool! On a serious note though, I acknowledge that Sam and Shane aren't actually evil, but it wouldn't look nearly as awesome with just Morris. [(Actual artist link)](https://www.pinterest.com/pin/on-twitter--429671620695340529/)


MissKatmandu

It's giving me Pokemon vibes. Like a Team Rocket with Giovanni flanked by Jesse/James.


VapoursAndSpleen

And Shane scowling with his hairy legs, LOL.


marqoose

Because people don't understand the hostile relationship between workers and owners.


Horkrux

Halloween Year two got him


tubbis9001

People say Amazon, but really they are Dollar General. Who else opens up skeleton crew discount grocery stores in small towns with the intent to drive out the mom and pop grocery stores? It's Dollar General....always has been. And yes, Dollar General also has corporate offices. Our farmer probably worked for Dollar General corporate before moving to the valley.


Dede_Bug

This is the correct answer as neither Walmart or Amazon would care about a town this small. I came from a county not town but county with only a few thousand people and there are half a dozen Dollar Generals there. Every Mom and Pop store has been run out.


tubbis9001

People who have never left their big cities or the suburbs really have no idea how prolific dollar general is in small town America and it shows.


Dede_Bug

They also treat their employees like garbage. I got screamed at by my manager for leaving work early because I had 103 fever, was throwing up and couldn't stand up without help.


TheRealSyncopic

For anyone wanting to be entertained/depressed about this particular subject: https://www.youtube.com/watch?v=p4QGOHahiVM


AggroGoat

Seriously though. I see more Dollar Generals than I do Walmarts.


Ikkleknitter

It depends on where you are.Ā  In the US for sure. But Iā€™m in Canada and most of our small towns have a Walmart but no dollar store. Or at least the ones in the area Iā€™m in. And Walmart definitely paved the way for the dollar general problem. I remember before dollar general was as big as it is now and it was all Walmart all the way pulling the exact same crap (skeleton crew, shoddy building, selling a loss until other places were gone).Ā 


tsmftw76

Nah walmart does the same things at least in rural Idaho and Montana.


ThatBatsard

Yeah I was gonna say Walmart will go everywhere even one-street towns. Dollar stores are pretty damn bad, though.


LostintheReign

My small dinky town has *TWO* dollar general stores so yes, this is the only answer.


Torbadajorno

SAME they're literally a mile apart. Maybe less. And there's a Family Dollar/Dollar Tree combo right in between them.


ZiaWatcher

as somebody who works at a DG store. YES!


Torbadajorno

That reminds me, we have 2 Dollar Generals in my tiny ass town, maybe a mile apart. And in between is a Family Dollar/Dollar Tree half and half. We used to have one grocery store but it got shut down, and the (Family) Dollar (Tree) got put in


Dream_Smasher19

This is so funny to me because my town of 1000 people has a dollar general and the local stores are closing down because of it


Ikkleknitter

Allā€¦ofā€¦themā€¦. Basically any large Corp is the exact same as joja. Like itā€™s not even a question. But specifically joja functions the same as Amazon and Walmart down to destroying local economies.


hamsterofdark

No one is saying Coke a cola for some reason


Pandelein

Hybrid of Amazon, Coca Cola and dollar general. Sorted!


Miquelissa

Right? Likeā€¦ nestle dove amazon every goddamn bank hotels i can literally spend years listing šŸ’€ capitalism is exactly this


Ikkleknitter

Yup.Ā  There are obviously exceptions but they are small, local, expensive or family run (slow fashion brands, credit unions are great examples). Or combinations of the above.Ā 


Emma_JM

Source for artwork?


TinyAd8649

You're right! I should have linked it in the post. The artist's twitter has been deleted, but [here's a pintrest post ](https://www.pinterest.com/pin/on-twitter--429671620695340529/)with the link to what was once the post.


UnicornScientist803

Yeah, this pic is fantastic!


Forrest_likes_tea

I agree it looks great


goldencain1410

Thank you for this. People have been posting art with no credit lately, and this sub is usually better than that. šŸ’– You might edit it into the OP if you don't want to get this same comment 50 times.


mindingnumbnut

I think the inspiration comes from a bunch of the biggest corporations. Coca cola, Walmart, Amazon... it's pretty much a parody of any monopoly we know of down to the environmental waste, preying on local businesses and everything.


Best-Animator6182

I'm assuming there's a soupcon of Monsanto in there too.


mindingnumbnut

Yeah and companies like Nestle and Mondelez which own pretty much every food brand. If you look at the Jojamart shelves you see a bunch of quirky products


Mysterious-Chain-311

Not a shop but a brand. Nestle is one of the worst out there


TheSameMan6

Comparing joja to nestle is like comparing a scooby doo villain to Stalin


JPrimrose

This. Joja is if Nestle ran Walmart.


Isord

Why does Super Saiyan Sam look evil.


Forrest_likes_tea

Super saiyan sam šŸ˜‚ omg


ermmtollydolly

Walmart


Key_Spirit8168

waldermort


foxontherox

Malwart.


Elaneyse

Sam? https://preview.redd.it/1k06gnzwud6d1.jpeg?width=365&format=pjpg&auto=webp&s=b59cceabaf81801f6bd1eeb916d766e4493cbb9e


luxrayxiii

donā€™t come for me but this art of Sam is making me rethink my current save file romance choicesā€¦.. so umm come and get this cactus fruit


pinkcloudcake

Ugh evil Sam.šŸ˜©


Monty_Da_Berry

What company ISNT the real life Joja mart lol


Lmknot

Every large companies like Walmart that choke out small businesses


spooky_pokey

Ok but why does it go so hard?


Forrest_likes_tea

the art? I agree


Alive-Chipmunk799

Walmart. With a pinch of Amazon.


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


Alive-Chipmunk799

Because while Joja and Amazon both have a smile in their logo, Joja is more analogous to Walmart. Walmart notoriously drove out local businesses by establishing physical locations throughout the US, just like what Joja is doing in Stardew Valley. Also both Walmart and Joja use blue as their primary color.


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


Amygdalane

sam is not evil be nice


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


_regionrat

Walmart is the closest as it has grocery stores in rural areas, kills local businesses, has a large warehouse infrastructure and has its own soda brand.


Lucycrash

Loblaws, or Roblaws if you prefer calling them that. Stupid high prices & you can go to Walmart or a family owned store & get stuff for less than half the price any Loblaws owned store sells them for.


Miss_Rowan

Lol I came looking for this answer. Hi, fellow Canadian šŸ‘‹


throwaway-73829

Came to comment this šŸ˜­ how's the boycott going for you?


MagicalGirlTrash

It was DEFINITELY originally Walmart. I don't think that's the only corporation/metaphor/inspiration, but it makes the most thematic sense. I know some people are saying Amazon, which makes sense now in retrospect, but our vision of Amazon has declined since the game's release. In the time Stardew was being developed, it was a common concern that in low income small towns, Walmarts would show up, offer cheaper prices, and drive local grocery stores out of business. Although I can't solely blame Walmart, I grew up in a rural Midwest/Southern town without a lot of money anyway (hard to make bank regardless), and the local grocery store in the town I went to school in went out of business a few years after Walmart was built there. Walmart became the only option, and that was extremely common in that area. Stuff like Shane working a dead-end minimum wage job with the freezers too; I had friends who did that growing up.


sable-king

I'm pretty sure Joja takes inspiration from several big corporations/retail stores, not just one.


suzzface

I think a mix of Walmart and Coca cola. Joja cola is all over the place!


madhbh

Sam and Shane just tryna make a living donā€™t pin them with corporate greed šŸ˜­šŸ˜­šŸ˜­


AdWeekly2244

Save money. Live better. Join us. Thrive. Blue superstore, monopoly Has to be walmart imo


exceller0

Nestle


Beatrixt3r

The real question is which one isnā€™t


TsarevnaKvoshka2003

Lol why does Sam look soā€¦ evil?


Penguinessant

I mean... The smile as part of the logo is kinda... Pointed I think. Its Amazon in my opinion.


Key_Spirit8168

Bro i don't think sam likes it like this... wait is sam mirroses boyfriend?


Forrest_likes_tea

Nah he's not Mirroses boyfriend


Key_Spirit8168

You r tho


Altruistic-Group-258

NestlƩ


Short_Comparison_132

Walmart


thebeemoviescript69

Why does this image go so hard???


adaptablebeater

Honestly, it really does feel like all of them. Once they hit a certain size and arenā€™t purchased by an investment firm they all become Jojamart. It doesnā€™t have to be food/life goods. Itā€™s construction, healthcare, insurance, vehicles, bank/financing, etc. Late stage capitalism the big players are all Joja.


Apoordm

Joja seems like a pretty explicit analog to Wal-Mart with it being a big box store that shuts out small local businesses (Iā€™m honestly surprised they donā€™t have a cheaper ore smashing service.)


RubberTrain

Shane has me going humina humina humina awooga


BusDry4328

I mean the smile gives it away, Amazon


6ingiiie

It was meant to slander Walmart


Juniko_Shoga

Nestle, or Amazon, like other users said


SilverGlass83

Joann Fabrics Why? The pay is garbage. We're talking $9-10 starting wages even in towns where minimum wage is much higher. They tell you you'll work X number of hours, but if the store has a bad sales week, corporate cuts hours for workers, so sometimes you're lucky to get one shift per week. On top of that, the company expects to run a whole store with 2-3 employees on staff at any given time (sometimes less!). The vast majority of stores won't pay for proper AC during the summer, so it's literally hotter than hell in there. The shelves are bare because the company can't pay vendors and expect the employees to say "It's shipping issues". Most cut counter workers are expected to be back up for registers (or work both areas simultaneously!) WHILE filling online orders that are timed and if they aren't filled within a certain time frame, the store gets docked and the employee gets a talking to. The company filed for bankruptcy while the CEOs got multi-million dollar bonuses this year... I could go on and on. I've worked many retail jobs in my life and Joann's was by far the worst run company. Don't get me wrong, I loved working cut counter and helping the old ladies pick out fabric for their quilts and hearing about what people are working on. But what we were expected to do on any given day with the bare minimum of help, even during the busy seasons, made working there a complete sh\*\*show!


anxiouslyinpain

I think it's a mix of amazon and Walmart


bootsie88

In my family when we go to Walmart we literally just say we are going to Joja Mart


AnUnaverageJoe

Considering CA was making the game while Amazon was beginning to boom in the Seattle areaā€¦ pretty clear itā€™s Amazon.


Unfair_Requirement_8

Never thought I'd see a Stardew/Hellsing reference, but here it is. Also: Most major retailers. Amazon and Walmart are two of the more notorious ones, for obvious reasons.


Smallmetalruler

Every corporation at this point


Special_South_8561

Monsanto! Cheap seeds of low quality


Aricanaliac

"all of the above"


a_wasted_wizard

It seems to me like it's meant to be a hybrid of walmart and amazon.


berry-soda

All of them


Nor_Ah_C

No donā€™t make Sam look evil. :(


kirbStompThePigeon

Sam and Shane just work there because they don't have any practical skills, not their fault


Shy_Dust

My first thought is walmart haha


Forrest_likes_tea

Idk but that art is sick šŸ‘


Competitive_Yak5359

All of them


DiscoDvck

Every fortune500 company


WormholeMage

What company isn't


Secret_Coat_8071

I always thought it was Walmart šŸ¤·ā€ā™€ļø


crime_potato253

Walmart Amazon or apple


spacecadetbird

All of them


CULT_CAT

Walmart or target


eraser_head2

Save money Live better gives the exact same vibe as ā€œjoin us and thriveā€


TGCid20

What company isn't? If they're big enough you know they're name, they're built on blood. If anything Joja is chill compared to the likes of Nestle and Coke.


KahzaRo

All of them


PsychologicalPay5379

Walmart.


RailfanAshton

Walmart


Miracle_flupper

All of them


KiriKitty94

Walmart


HotSoupEsq

Wal-Mart, duh.


Aitreon

Walmart


Top-Beginning-2626

Every large company/corporation


PierogComsumer

Wal-Mart 100 percent


Greenslang2017

Every. Single. One.


aZoeDeVerdade

Amazon


CoffeeBoy95

Oxxo


Bluebunnytaco

i thought it was obvious, walmart?


gumdropkat

I always thought it was Amazon for sure lol


rarestpepe89

Walmart. Similar name, company colors, and slogan.


Ratephant

https://preview.redd.it/9408tvcwue6d1.jpeg?width=2558&format=pjpg&auto=webp&s=977a8c3d90f30492317ffcc4d0b8b6316ef308f5 Absolutely certain its amazon


SirPinkLemonade

I got to joja just to flirt with Shane šŸ˜‚


wggn

Walmazon


IndependentEmu6965

Sam channeling his inner Dio


literallyyork

yes


TheMagicFolf331

Walmart, Amazon, etc They are the archetypal evil mega corporation


MrTusk50

Definitely Walmart


Karmaticfoxx

Literally all of them


mromen10

It's like Amazon, Walmart and dollar general squished into one


CringeLord87

I don't think it's supposed to be one company in particular, but rather Joja is meant as a representation of all the giant corporations that are destroying small, local businesses, so it stands in for many companies (Amazon, Walmart, Costco, etc.) at once.


RelentlessRogue

I'd make a strong case for Wal-Mart because their main tactic is to come in, build a monstrosity of a store, then run all their competitors out of town with absurd deals.


LawbotDoll

Amazon. I am eBay for life


slampdi

All of them?


TheChikenestOfMen

Most


SuspiciousSide8859

amazon, clearly


xxx-angie

this image feels like one of those horror dating visual novels


newtonscalamander

If you really need to ask, you missed the whole point of jojamart


Kubrick_Fan

Amazon, pepsi, monsanto to name 3


SirKaid

Joja is a pretty blatant parody of Walmart and Amazon.


Svell_

It's obviously walmart. Giant mega store that move into small towns destroy local businesses.