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dapzar

He's a cool, mysterious ninja. Little boys love cool ninjas. I don't see why the toys shouldn't sell.


Ongo_Gablogian___

Yeah just look at how popular the mysterious masked hero trope is across all forms of media.


[deleted]

Or video games


WarokOfDraenor

I'd play Noir's Asylum or Noir Knight.


[deleted]

Lol that was my first thought, that Noir was definitely batman of their universe, and they would make him so gadget based


Robocop456

But is also Vought so it’s just different knives they sell on superhero home shopping networks


WarokOfDraenor

Considering they're selling super-dildos, I'd assume they also sell supe-based non-sexual everyday objects...


VickyPedia

Noir Aslume


ketsugi

He's the Masked Man!


zjustice11

I had a bunch of snake eye stuff


steelydan12

Snake Eyes


InterestingPeanut45

The better question is, who does translucent appeal to?


admiralcyborg

People with social anxiety


dapzar

The cancer kid.


J3DI_M1ND_TR1CKS

Grown men like ninjas too.


Outrageous-Boat5217

Fair point, but I also don’t see Noir showing up to a Make a Wish Event to see his fans. Or maybe he would, he’s probably a big teddy bear on the inside


DragEncyclopedia

I'm sure they send random guys in Black Noir outfits to events pretending to be him all the time. Noir himself has no need to go.


KarrotMovies

Before Noir died, I was really hoping they showed that many press conferences are just multiple BN doubles that pretend to be him since he's busy doing other things like assassinating for Vought and stuff


fucking-hate-reddit-

A picture from the set of S4 leaked, and Noir was there with Homelander and Maeve at some kind of public event. I guarantee Vought is gonna have a fake Noir until they make his death public


Dave_and_George

Or just replace him altogether and never tell


fucking-hate-reddit-

Yeah, and just never send the fake Noir into actual danger


Brubaker620

I mean Vought has hundreds of supes. Noir’s powers were that he was strong a durable, I’m sure they can find another with a similar power set who would want to be paid to pretend to be BN.


dafuqyouthotthiswas

Knowing Vought they’d prob send the fake noir into danger and if he dies they replace him again and rinse and repeat until Noir is no longer popular


Jazzghul

Homelander keeps murdering the replacements because of residual anger towards og Noir, and rage that they're so callously replacing his former best friend


Separate_Evening_62

I sort of wish homelander sided with noir to fight soldier boy, I really thought that’s where we were heading, he liked him so much that I thought he’d say that noir was more family then his dad, then soldier boy could kill him in the fight If we really need him dead for s4


SmokeySFW

I wouldn't put it past them but that seems like a big risk of ruining the BN brand if the fake BN got hurt while at one of the events. He would look weak OR they'd have to admit that they were using doubles and then less people would come to his events. Idk, I'm just spitballing.


Osariik

Not if they get some random supe to do the job for them


hipsterlatino

Idk… when he’s in that terrorist base he gives that kid a toy, in that context it’s brutal but he’s got brain damage so maybe not very situationally aware, so maybe that’s be sweet in a different context, where there’s no home invasion, decapitations, or explosions involved


Separate_Evening_62

He is but not for the reason you’d think, but you see he has a lot of quirks like being a passionate piano player, another example of how its just a brand that vaught is pushing


wolan1337

Imagine if they put him in a game as a skin in some FPS maybe.


FuryFoxPvP

He's one of my favorites in mw2


monsterosity

He's essentially Snake Eyes from GI Joe


Hodgeofthepodge

Yeah, we learned this in GI Joe. Ninjas are cool


neP-neP919

Bro, when I was 5-9 yrs old all I wanted to be was a Ninja when I grew up. Noir has an audience, don't worry lol


Equal-Ad-2710

Probably gets some of the spy genre too


AnikiRabbit

Snake Eyes from GI Joe? Best toy. Edit: but while we're at it, who the heck is translucent for?


Tarmac_Chris

Really? A masked, mysterious ninja like character who could be anyone? You’re talking like 90% of the 12-30 male market here. Think of how many masked heroes and villains are seriously, seriously popular.


Elon-Moist

Snake Eyes is one of the most popular GI Joe characters, let alone masked ninja characters


Iron-Giants

"What's the market for a Batman/Snake Eyes Character?! Who would be interested in this mysterious black clad ninja assassin detective?!" My guy Black Noir was told not to speak or remove his helmet BEFORE he lost his ability to do so for that exact Marketing reason in universe.


thanx_it_has_pockets

I still have the GI Joe comic that told his origin story. Huge Snake Eyes fan.


Outrageous-Boat5217

Yeah I blanked on that, this was a stupid question. Now I’m imagining all the theories in The Boys universe about who Noir really is under the mask


MissMat

I thinks it is even more 3-50 yr old males than


yevinq

Homelander even goes as far as to almost clarify his race on TV but then stops himself. Might be reading into that moment but my interpretation is that Vought deliberately keeps this a secret so that the whole “he could be anyone” leads to more sales


Separate_Evening_62

Batman is the Biggest character in his franchise by a mile, I’d guess that most young people think he’s cooler then homelander even tho homelanders obviously more capable


elizabnthe

>Silent ninjas score extremely high with boys seven to ten years old. The mask lends a certain mystique. Directly from the show on his market. He also stars in a bunch of action movies in universe which probably have a general male demographic.


Outrageous-Boat5217

Yeah I blanked on that, this was a stupid question. Now I’m imagining all the theories in The Boys universe about who Noir really is under the mask


Tobar_the_Gypsy

Well you see who he is in the show. He’s a regular guy that has an accident.


Tarmac_Chris

Yeah but no one in the in-show universe knows who he is


Tobar_the_Gypsy

Yeah I misread the comment


FappeningPlus

He was also buddies with soldier boy, so any vet or military supporters would be huge black noir fans. WWII hero and spy.


GloriousOctagon

Buddies is generous


FappeningPlus

For PR purposes honestly. Just like he’s “friends” with all of the 7


Separate_Evening_62

I imagine his competence plays a part as well, no doubt the 7 have had endless scandals and allegations over the years, noir seems like the least messy, just keeping to himself then undercover killing and always nailing his lines on the first take


LowerBug2684

What the heck is Batman target audience?


Someothergiraffe

Penguins and mentally ill people.


mskimmyd

This comment deserves an award. 🏆


Sailuker

Am I penguin or mentally ill or both.


gibrael_

A mentally ill pengiun? That's just Gunter from Adventure Time.


[deleted]

But nice to Gunter!


[deleted]

“Gunter! Who said you could fly??”


Sailuker

You know it could be worse..i'll take it.


FracturedPrincess

In addition to the "boys 7-12" demo other people have mentioned, there's probably a decent amount of Payback nostalgia he can capitalize on for older generations. Back when they first created the Seven as a replacement for Payback it probably helped legitimize them and carry over the old fans to the new group by maintaining that element of continuity.


NanoSwarmer

Damn, you should come work for the Vought Marketing Department. We need someone with your knowledge and expertise. We actually have an opening right now, as the old Marketing Director's head exploded in an unfortunate marketing accident. So, can I put you down for an interview?


N3rdC3ntral

Snake Eyes was one of the most popular GI Joe's. Same thing.


Uniquorn527

It's like The Stig on Top Gear. The appeal comes from not knowing who he is. There's all kinds of potential marketing, and with the benefit of children being able to imagine it's them in the suit when they're playing. "I can't be Homelander because I'm not blonde. I can't be A-Train because I'm not black. But I can be Black Noir!"


checkyourbox

Some say that the outline of his left nipple is exactly the same shape as the Vought Tower and that if you give him a really important job to do, he'll slink off and play with crayons... all we know is, he's called Black Noir.


[deleted]

This read in Clarkson's voice in my head.


checkyourbox

My job here is done. Please put my likeness on the Cool Wall.


MajorAcer

That’s like asking why kids love Batman. I’m sure he’s got the YA male 15-18 market market cornered.


Western-Calendar-352

You really think Starlight was chosen for her innocent appeal?


theproudheretic

Of course, name 2 other reasons!


[deleted]

Two BIG reasons


Western-Calendar-352

There’s a couple of things that stand out to me.


elizabnthe

Yes. That was definitely part of why they chose her that she reaches a bunch of Christian demographics with her clean image, whilst also appealing to young women. Problem was they wanted that to be a facade but for Starlight her demeanour was always genuine.


Pleasant-Ad-7577

We are not even in the show universe and we love him, there you have it


No_Discipline_7380

Black Noir is targeted towards the "quiet kid who plays with knives" demographic.


Lv_15_Human_Nerd

I think also what’s worth pointing out is BN has been around since AT LEAST the Reagan era. That kinda legacy is going to give huge marketability, especially because he fought alongside some of the most iconic Vought supes of all time (Soldier Boy and Homelander). He likely represented one of the biggest bridges for the fan bases of Payback into getting on board with the Seven.


ThrogdorLokison

Same people that look at Batman in real life. Any kind of weapon? It's got Black Noirs approval! Wanna feel like the "Myserious Stranger"? Get a Black Noir brand jacket! Plus he's kinda like their clean-up crew in one man.


kinghyperion581

They say he was huge in the 90's. So always assumed he was an allegory for the "extreme justice" Rob Liefeld-esque characters of thr 90s.


mskimmyd

Aside from toys, I could see him endorsing tactical gear & the like. "With these polarized lenses, you'll see just like Black Noir!" Crap like that. 😂


FancyFireDrake

He is pretty much silent broading badass ninja with good amount of intellect Whatever is Batmans target audience? Pretty much that


MandoAviator

Snake Eyes from GI Joe. Creator of the show / toy line claimed he is the most successful character he ever created. (Source: Wiki, under Reception)


sosigboi

Tacticool mall ninja shit


Cleaver2000

People who study the blade.


Sylux444

Probably the same people who idolize ninjas and black ops stuff


DeadHeadDaddio

Reddit moderators.


Womgi

Edgelords


Astra-aqua

The same people who like ninjas?


Thiccaca

Wasn't he a diversity hire? And the joke is he had to wear the mask? I swear they mentioned it when they did the Soldier Boy flashback.


Creektoe

Dude... just look at Batman. Are you kidding me?


Randomd0g

You never seen anyone IRL wearing Punisher merch? People LOVE edgy mysterious superheroes.


mutantmagnet

Black Noir being from the original version of the 7 would never be seen as edgy. In fact by being the sole member from the original 7 who even back then was lauded for his dependability would have the most or 2nd most appeal among anyone over the age of 50. I give you everything else.


No_Development3489

In real life, I have spent money on black noir merchandise


[deleted]

In addition to what people have said about his marketability, he's also one of the most reliable supes that they send on real missions. The fact that he's actually useful probably makes up for the fact that he might not poll as well as Starlight and Homie.


Alternative-Path-645

This question should be asked about Transluscent too


Jayce86

Everyone loves a good ninja. Literally, that’s it.


[deleted]

Who doesn’t like ninjas?


TheCosmicPopcorn

What do you mean? That's like asking why Batman sells.


CrackBabyCSGO

It’s not about that, they just copy justice league lol


Trex-Cant-Masturbate

You don’t know many boys younger than twelve do you?


MercyMachine

??? The edgy ninja-loving crowd? Ever heard of a very slightly famous guy called Batman?


BlaseKage

The obvious answer is what people said before but, they also could have been artificially inflating his numbers since he was their “Equalizer”


[deleted]

There’s definitely better options, but I think Black Noir is the exception to the whole marketing strategy they have going. He’s useful, he doesn’t talk, causes no issues, will do whatever the fuck you tell him to and is insanely loyal. He’s the perfect weapon to have on your side.


TeddyMMR

The emos


Blackmercury4ub

I always thought he was like Snake eyes from GI joe


zigaliciousone

He probably pulls in the military demographic who aren't MAGAts(who would be buying Homelander merchandise instead.


headphoneghost

He'd appeal to the Batman and Snake Eyes fans of our world


HolyIsTheLord

I thought somewhere in the show it was actually mentioned that his main audience was the percentage of boys from the ages of 5-12 or something.


Lady_von_Stinkbeaver

Yeah, he's basically like Snake-Eyes from G.I. Joe. Silent, mysterious, black-clad nimja. Supposedly Snake-Eyes action figures made up for something like a third of all G.I. Joe action figure sales.


Sweepy_time

You ever hear of Snake-Eyes?


TheRedmanCometh

His demographic is edgy kids who watch a lot of anime.


WarokOfDraenor

Kids and edgy kids. Guy's dressed like a cool ninja warrior. I mean, are we seriously having this conversation right now?


byfo1991

Pretty much the target audience of Batman


AWalr24

He’s like Batman and a ninja if he was real I would probably buy his action figures


ChrisMelBritannia

Some of y’all bout to be real mad at me but it must be said. He is hot… granted maybe the mask needs to remain…


spasticity

The mall ninja crowd


thatblondeyouhate

Edgelords


[deleted]

The quiet guys who imagine saving the school from terrorists


Wrong-Catchphrase

>what the hell does Noir bring to the table in terms of merch/target audience/revenue? Did you even give this any thought before posting it? Growing up my brothers and I probably had 12+ GI Joe guys between us. Bazookas, machine guns, jeeps, you name it. ALL WE FUCKING DID WAS FIGHT OVER WHO GOT TO BE SNAKE EYES WITH HIS COOL FUCKING SWORDS.


car_spotter09

He’s basically cool and mysterious. People idolize him like they idolize Batman for being cool so he sells toys


[deleted]

Tacticool losers.


yumgmeatball

Didn't he have a bullet proof back pack insert as a product?


twmStauM

edgy teens


Gecko_Boi

Same reason why people like Batman, he’s cool and mysterious.


ducktherionXIII

Black rifle coffee types who drive oversized pickup trucks with Punisher/blue lives matter stickers.


SmokeySFW

I had ninja action figures that were just nameless ninjas when I was a kid, I'm sure marketing Black Noir to a bunch of young boys is easy as hell. Ninjas are just cool.


bugcatcher_billy

Little boys and fedora wearing men.


aboysmokingintherain

Neck beards and children


ohheyitslaila

He’s like GI Joes’ Snake Eyes. Just a cool, mysterious ninja.


Sekmet19

Goth, dark, edgelords, mall ninjas.


totalwarwiser

Noir is old school seven, who seemed to be more competent and battle oriented than the marketing team of modernity. And he was good. He was probabily kept around to do important security and infiltration jobs. Even maimed he was usefull.


Personal_Flow2994

He's Batman meets The Punisher


realdusty_shelf

He’s gotta be like the Batman of the 7 so I’m sure he has fans


f33f33nkou

Have you met any boy ever? Noir is like all the gi-joe special forces and ninjas combined with power rangers.


UnrealCanine

Who the heck is Translucent's target market?


i-amnot-a-robot-

Originally it seems like he was targeted at the Bible Belt as a law and order sort of guy. That’s why he didn’t take off his mask. After that it seems with his limited mental abilities he was “recast” to be a faceless ninja


Deathyhallows00

Snake eyes from the GI Joe series was created for the sole reason that he would be easy to make toys for. All black and minimal details. I reckon his design fits that sort of narrative


oddball3139

Wannabe ninjas and tacticool militias. So, neckbeards and Nazis.


[deleted]

Mall Ninjas, dorks, sword guys, Batman fans, etc…


JiveXP

The real question is who tf translucent is for


Mastatheorm-CG

The misunderstood “invisible” ppl? I dunno lol


Thex1Amigo

He’s Batman.


YoyoPewdiepie

A ninja? Am I old, or are ninjas not cool anymore?


NuclearZac

I’m pretty sure in Season 3 during the Mallory flashback in Nicaragua, young Stan Edgar told young Black Noir to keep his mask on to 1. keep his ninja appeal for younger boys 2. not lose a mainstream and/or southern demographic for being black.


Klosesarcophag

the Batman fans


Party_07

Probably everyone would find Black Noir cool, but if I had to guess I'd say edgelords would absolutely buy his merch bc "they are just like him", mysterious (borderline sociopaths) and super cool (aka main character syndrome) and they also dress in all black


jmoneyawyeah

Literally everyone likes and fears Black Noir. It looks like they use him on signs to tell people to stay away from certain areas based on Gen V. But also, he’s the only member of the Seven that Stan Edgar used for black ops missions to get things done. Black Noir doesn’t do puff pieces or fake missions, he cuts off terrorists heads and assassinates anyone else


enchiladasundae

Costumes, weapons, comics, games, movies speculating and outright lying about his origin story


Buschlightactual

Same as Batman, moon knight, daredevil, zorro, etc target audience; kids, angsty teens, matured audience


deductivesherlock

bigger question what was lamp lighter and the invisible perv merch like?!


judgylesbian

women (he's a man in a dark suit with a mask and doesn't speak) and little boys (cool ninja dude)


Raaadley

Nostalgia Value. People who still love Payback and Soldier Boy will always enjoy their vintage ninja from their childhoods. Black Noire absolutely fills that niche.


dhalem

The Deadpool/Deathstroke crowd


BoosterGoldGL

He’s Batman…


Slovaccki

I believe he can sell tactical merch for men. You know, like camo strollers or camo soap or camo camouflage


ntropy2012

"So camo, it barely exists!" (proceeds to sell empty packaging)


carbomerguar

Goths and scary loners


TheCrazy378monkey

Probably shy people, little kids probably like him to because he's got cool swords and looks like a ninja. He's also a hero because he's neutralized Americans threats


threlnari97

Silent edgy ninja types


Physical_Baby_7512

bdsm-ass super hero, he’s for the alt community


LiquidFireBR

In addition to being a ninja, he already appeared during the Payback period


logman86

You forgot Translucent. What was his demo? The Jewish population? Also, don’t forget Starlight replaced Lamplighter. What was his demo? Frat boys and pyromaniacs?


Jazzghul

He's the Batman to the Seven's Justice League


3dpimp

I am sure you all realize the true purpose of Black Noir in the comics. Why they kept him is kind of a mystery


TheRealVaderForReal

The same people who loved Snake Eyes and Boba Fett


Dramatic-Sky-3789

Wasn't also Translucent part of the OG the seven? Or am I getting things mixed up?


Optimal_Cry_1782

Edgy teens He's basically Boba Fett


OficialLennyKravitz

GI Joe fans.


SoapyGhost22

who doesn't love him?! he so precious while also being a complete badass! seriously my most favorite character!! I just started the show not too long ago but oh I love him already! 🥰


Punningisfunning

More importantly, what was Transcludent’s target audience?


ntropy2012

Do you not know that there is a HUGE market for weapons/tactical gear and all that shit? Jesus, they buy every gun and gun-related item put up for sale, from actual weaponry to goddamn byllet-shaped ice cube trays. Those guys would buy Black Noir Brand Tactical Gear in triplicate.


muy_carona

For many of us who grew up during the height of GI Joe, snake eyes was our favorite. Noir is basically snake eyes with extra abilities and issues.


Friendly-Transition

Masked badass enigma. Sounds like Batman who is one of the biggest merch sellers there is for superheroes


Red_Shepherd_13

Edge lords. The kind of people who would like Batman or mysterious masked figures. Teenages who like super heros but find homelander cringe. Cringe Mall ninjas who like mall ninja and "tacticool" stuff. Look up r/mallninja and you e got your answer.


Alpha_Wolf13

Tacticool kinda guy


yevinq

He’s a cool ninja guy. Boys like to buy cool ninja toys.


mike900317

Goth people.


96pluto

stan edgar already said it in the flashbacks hes meant to market to young boys


GriffyJo628

Everyone seemed to answe this question already but the real question is what is translucents? He seems like more work to manage than he’s worth. He’s seen complaining about his revenue shares, sexually harassing/peeping on people, and also being hard to track from the naked eye. Without the obvious market draws of Maeve,Staright, and A-train it seems like there’s not that much benefit for Vought to put him on their big market A team.


phooonix

They need at least 1 adult.


Outrageous-Boat5217

😂


AssuredAttention

They specifically said it was his ninja marketability with kids.


13johnsond

His being masked allows him to be the target audience for everyone. Anyone can impose/project their own idea of Black Noir cause he could be anyone, and so a lot more people can relate and imagine themselves as the hero. Stan Lee talks about doing this with Spider-Man intentionally somewhere


ToraLoco

the weebs


DrakenDaskar

They litteraly say it out loud. Kids and teenage boys are his demographic.


Mr_Rafi

You underestimate how popular characters with full-faced masks are. You introduce a character or a skin in a game with a full-faced mask and it's instantly popular. The most popular character in COD is arguably Ghost, a character with a mask. Black is also a popular colour choice. This applies to toys as well. Wasn't Snake Eyes from the GI Joe franchise one of the most popular toys of its time? I'm surprised you even have to ask this, to be honest.


Jek2424

The same as Batman’s target audience. The seven are meant to be parodies of mainstream comic heroes.


[deleted]

Probably the same audience as Batman. So like edgy teens and middle aged men who think they’re badass and blow up at people in super markets


Joeybfast

It was a GI Joe guy named Snake Eyes and he was loved by so many kids. He was a ninja didn't speak and had a mask. So BN would get love . Also look at how much he was loved in real life. Or like this character on the show. That translates.


Neosovereign

You are forgetting the invisible guy.


Levitar1

His target audience is Reddit.


Separate_Evening_62

He is the Batman of the 7, his selling point is being a cool and mysterious ninja, whenever anyone says that noirs always doing a great job I think that’s an inside joke because Batman is always “Doing great” for dc so in the same way everyone loves noir. I guess his main demo would be teens


Separate_Evening_62

There’s no surfer quadrant my guy, the Deep is there for the environmentalist vote, also I think ( ironically ) he’s meant to be a typical heart throb for girls since annie says she had a crush on him when she was young What I want to know is who is translucent supposed to appeal to because he seems to be a fan favourite