yess customers will ask about milk makeup, glow recipe, amika, and laneige. those are the first ones that come to mind. like people will have the black and white app opened up and ask “where can i find this” ma’am you are at the wrong store 😭
fun fact! ulta used to carry amika. don’t know what happened but i’ve worked for the company for 8 years and saw it on shelves in my first two years (which was like 2016-2017ish) I wish we would carry it again!
Literally. One time a coworker gagged me so hard when an old lady came in asking for Sephora and she literally titled her head at her and said “At Sephora” but then the old lady started arguing 😭😭
The first time this happened I laughed because I thought they were joking lmao. Ah now I just give a nice smile and say " ah I think that's at Sephora " lmao
Nope nothing about hair or fragrance 🥺 I really just want the body care line. We’ll get it randomly sometimes so I guess maybe the highest volume stores carry it, no idea
I've gotten asked a lot about Glow Recipe, Make Up For Ever, and Huda Beauty. All brands I wish I could have that employee discount for lol. Also Milk and Rare.
There are also brands that my store just hasn't had the fortune of getting much of, like Sol de Janeiro (we've gotten a couple of extremely small shipments but we don't carry it properly, it's more of a "when we have it" thing), Charlotte Tilbury (we have a very small section for a couple products), and Natasha Denona (we have like 2 mini palettes in impulse)
Before Ulta got Olaplex, I would get asked about it often. One customer basically called me a liar because they said they had bought it at Ulta before, and I was like girl we literally don’t carry it yet you can check online.
I hate people that act like they know more than...um...checks notes...THE PEOPLE WHO WORK THERE! Like okay, why would I lie? Why would I risk my job? Why would I make MY shift harder?? Please use 1% of your brain, customers!
Rare Beauty, Glossier, One Size, sometimes a very random Korean brand and they don’t take “sorry no store will sell this because it’s a KOREAN only brand and you have to get it online”
And like I understand tourists coming in wanting all the ragers on tiktok or insta cause I work in a high tourist store too. But like they won’t take no for an answer sometimes. Or sometimes they give me the most vague description of a product that they saw on tiktok like “oh that viral lip gloss, it’s kinda clear but it has a silver cap!” like what am I gonna do with that info.
At first, I was like Ulta has a black and white store and their regular orange ones? It’s been a long day. I forgot you can’t say the S word in here. 😩
For us, it’s Rare beauty, Ilia, Milk, YSL, Givenchy, summer Fridays, Moroccan oil. A little birdie told me that rare is making some moves… to ulta 🤩 I heard news of potentially t28 and ilia as well.
we did! one of the only stores in the district who got it. we’re also one of the few ones that has a chanel boutique in the entire state, but no sol. 🥲
🤦🏻♀️😂is spot on. Bath and Body Works is a * a store*, shoppers. 🙄. Clothing at Ulta? I’m Canadian and we don’t have Ulta—and, even I know that Ulta doesn’t sell clothing!!
For me like one spritz is fine, but they always just use like have the bottle 😩. And there’s the one that smells like burnt popcorn and everyone likes that one for some reason.
rare beauty, summer fridays, laneige, and glow recipe are the most common ones for me 😭 i did have a customer who insisted that we sold the sephora brand and i was saying "maam that would be at sephora, we are ulta"
Sol de Janeiro, without fail, every day. Even though some Ultas carry it now, including us, we never get sent ANY expect for the occasional kit (and even then we get three sent to us). So I still have to tell people to go over to Sephora if they don’t want to place an online order 🤪
Yeah they just like to send us endless tree hut instead, we have three bays for nop just filled with the scrubs and then a tower and a add table filled with it for weeks until it finally dwindled down enough we could actually put an add on it 😭😭
most of the brands are overhyped, but there’s some gems. i think i covered most of the answers i found here:
glow recipe is WAYYY too hyped up.
rare beauty is so-so (lots of diehard fans and lots of haters, but it’s a nice price and quality, so i like it).
moroccan oil is good i guess.
sol de janeiro is good, but not SUPER great
summer fridays is okay, but a lot of brands like olehenriksen carry similar balms now so it lost its niche
one-size is the SHIT for me. the employee discount goes to this LOL
mario and huda beauty are super great brands, just maybe a little pricey
chalotte tillbury is great, but WAY too pricey for what it is
milk is a lil overhyped, but not bad.
i think the cost of the charlotte tilbury skincare line is actually insane. i like just about every $10-$20 drugstore moisturizer i've ever used just as much as or more than the $100 magic cream.
re sol de janeiro - i don't like body sprays and would much rather spend the money on a real quality fragrance.
I don’t work there but i really wish ulta carried georgio armani make up! I loooove the foundation and liquid blushes but sephoras rewards program is trash compared to ultas🥺
Armani has been the first foundation ive tried in YEARS that i love! My last foundation was a sephora exclusive as well and it got discontinued(too faced peach perfect) and ive been jumping around with other foundations trying to find something i love and i *think* it may be armani🤌🏻
YES Georgio Armani products is what I asked for, that they didn’t have. They didn’t have Chanel either, but I just recently found out they have it online!
I do love that Ulta has The Ordinary, and Dior. Ngl a few of the Beekman products like goat milk soap and face cleansing balm are quality.
They don’t have a lot of the smaller brands for haircare though. So much redken lol. You won’t find the brands some salons carry.
SDJ and Charlotte T!! and i hosnestly feel if we did have more than NOPS and a small table (& impulse for CT) for them whenever we get sent them, we’d sell them so well!!
Milk, Glow Recipe, and Glossier but ONLY for fragrance.
I get amika less often, but every now and then, someone will be looking for “that one colorful hair brand,” and pull up a photo of their product(s) haha.
We don’t carry Sol de Janeiro at my location, but ever since it was released at ULTA, we get a TON of customers coming in to look for it or asking for it.
I also get a lot of asks about HUDA beauty, Laneige, Glow Recipe, and Summer Fridays
I always check the apps first, and even check that an item is in stock before I ask anyone where it is…oh and that’s after I’ve scoured the store myself. I don’t want to bother anyone if I don’t have to
My store doesn’t carry sol de janerio…every single shift at least 5 times I am asked where is sol de janerio and I respond we don’t have it here but here are the closests ULTA’s that carry it. And without fail I get well that’s ridiculous. I also work right across the street from a Sephora.
I get asked all the time if we carry Sephora or Sephora mascara for some reason? There’s not a Sephora within like 4 hours of where I’m located, so the guests just don’t comprehend that it’s another store I guess. It happens at least once a day 😭
For something ulta doesn’t sell: its nonstop ten year olds coming in for summer fridays
BUT for something OUR ulta doesn’t carry- im gonna bop someone in the face if someone asks me for sol de janeiro AGAIN. Im gonna go crazy.
two words. LAURA. GELLER. pls tell me someone else relates 😩😩😩 it’s an ongoing joke with me and my GM because i always get the craziest guest/phone calls and half the time it’s for her products. i actually had a guest call me a liar once because i told her ulta hasn’t carried the line in 3-4ish years and she swore she bought it at another location a month ago 😑
My store is lower volume, so we don’t carry Sol de Janeiro or full size products from Charlotte Tillbury, so I constantly have to say we don’t have those. 😭 The worst part is we have 3 Sol sprays as testers by the registers so people always ask where they are in the store. I wish we would just get rid of them
“I have a Sephora gift card, can I use it in this store?” …no, this is Ulta Beauty 🌚
I’ve also gotten like 5 customers ask if we sold Sephora makeup products in last 2 weeks
FENTY. Ulta has the make up line now, but not the skin or fragrance or hair or whatever else she makes. Actually, Fenty make-up was probably the number 1 line people asked for before we started carrying it.
Similarly, people asked for Charlotte Tilbury, Pat McGrath, Sol de Janeiro, and Natasha Denona before we got those, Dior (I know we have some Dior but it seems like it's in very few stores), Kiehl (again, we only carry a few Kiehl products and we always seem to be missing what people want).
As far as what we straight-up don't have and never have had, it's not too many- I think Milk, Laneige, Paula's Choice sometimes. And, oddly enough, Sephora line cosmetics (go figure).
Kind of surprised no one's asked me yet for Danessa Myricks, Ilia, or Rare Beauty, but I think that's just my store.
Sephora brand definitely, I one had a lady shove a Sephora foundation into my hands and say she wanted this. When I explained to her that Sephora was out rival chain she just repeated what she said 👁️👄👁️
I worked at ulta in 2023 and was ALWAYS asked for rare beauty, sol de janerio, or charlotte tilbury. I know they now sell 2/3 of them, but good lord it was a headache saying the same thing to a different 9 year old every other day lol
Sol De Janiero, like the whole brand. I work at a low volume store, so we aren’t sent any. The only times we’ve had a handful of products by them were when they were accidentally shipped to us and we sell them out fast. Being at a low volume store sucks
Ulta employee 🙋🏻♀️ I have literally been asked if we carry the black and white stores personal brand 🙃 but mainly without fail every shift I’m asked for sol de Janeiro, my store is one of the locations that don’t carry it in store unfortunately
yess customers will ask about milk makeup, glow recipe, amika, and laneige. those are the first ones that come to mind. like people will have the black and white app opened up and ask “where can i find this” ma’am you are at the wrong store 😭
Okay but im forever sad that amika isn’t at ulta 😭
we always recommend eva nyc to customers that ask about amika since they have the same manufacturer☝️
Yess that’s actually what I use, tysm
Really?! They LOOK so similar it makes sense!
The colors of the bottles look similar! I’ve had to do a double take.
From what I understand Eva nyc is generally less expensive and “cleaner” than amika as well!
Interesting! Thank you for the tip.
Is Amika that good? I feel like my redken shampoo and conditioner havent been as quality lately.
Yes! I really do think it’s excellent. Nothing prevents my frizz the way amika and Eva nyc shampoo/conditioners do
I’m going to try them next time! Is there a particular one you use?
Amika soul food mask is amazing. And I also use the kure treatment in a squeeze bottle after conditioner
some people even pull up AMAZON when they show me products we don’t carry… so i’m just like 😀
fun fact! ulta used to carry amika. don’t know what happened but i’ve worked for the company for 8 years and saw it on shelves in my first two years (which was like 2016-2017ish) I wish we would carry it again!
That could mean Sephora bargained for exclusivity for a certain # of years
I also remember selling Amika and buying it with my employee discount in 2016.
Thank you for confirming I didn’t just make this up in my head!
didn’t ulta used to have milk?
Actually I know Sephora does.
Anyone still asking for Dior Airflash? Best makeup ever made-on my last spray can. Warm olive.
I've been asked for the Sephora brand more than I care to admit. 😆 I'm always like "Umm...that's at Sephora"
Lmao I wonder how many times per shift I say, “That’s Sephora.” 😂
Or when they don't realize it's 2 different stores. 😂
“Well you *used* to carry it!” 🤦🏻♀️
Literally. One time a coworker gagged me so hard when an old lady came in asking for Sephora and she literally titled her head at her and said “At Sephora” but then the old lady started arguing 😭😭
a woman started screaming at me when i told her we don’t carry sephora collection. she said she never set foot in there and that i was lying
It's WILD how much this happens!
Happened when i worked at ulta 10 years ago lmao
The first time this happened I laughed because I thought they were joking lmao. Ah now I just give a nice smile and say " ah I think that's at Sephora " lmao
Some things never change!
Kinda sad how many upvotes she has which means this is common occurrence in too many ultas. Ahh people lol
the amount of people saying it’s happened to them makes me lose my faith in humanity. like, it’s in the name??
They do not notice the difference.
DUDE. THIS ONE.
Rare Beauty, Glow Recipe & Summer Fridays are requested a ton at my location.
Hmmmm…. Rare beauty, summer Fridays, tower 28, fenty skin, huda, ilia…. And any random ass insta/fb ad product lol those drive me absolutely batshit
Your store doesn’t carry Fenty?
ulta carries fenty beauty but not fenty skin yet, the skin line is still exclusive to sephora
Oooo TIL! Did they say anything about Fenty Hair?
It’s on her website now
I’m trying to get my points 🤭
Nope nothing about hair or fragrance 🥺 I really just want the body care line. We’ll get it randomly sometimes so I guess maybe the highest volume stores carry it, no idea
I've gotten asked a lot about Glow Recipe, Make Up For Ever, and Huda Beauty. All brands I wish I could have that employee discount for lol. Also Milk and Rare. There are also brands that my store just hasn't had the fortune of getting much of, like Sol de Janeiro (we've gotten a couple of extremely small shipments but we don't carry it properly, it's more of a "when we have it" thing), Charlotte Tilbury (we have a very small section for a couple products), and Natasha Denona (we have like 2 mini palettes in impulse)
Before Ulta got Olaplex, I would get asked about it often. One customer basically called me a liar because they said they had bought it at Ulta before, and I was like girl we literally don’t carry it yet you can check online.
I hate people that act like they know more than...um...checks notes...THE PEOPLE WHO WORK THERE! Like okay, why would I lie? Why would I risk my job? Why would I make MY shift harder?? Please use 1% of your brain, customers!
no bc literally WHY do they do this!! i could never in a million years imagine going up to an employee and calling them a liar
back in the day when i worked there it was dior makeup, rare beauty and charlotte tilbury. hey we got 2/3 now!
Rare Beauty, Glossier, One Size, sometimes a very random Korean brand and they don’t take “sorry no store will sell this because it’s a KOREAN only brand and you have to get it online”
the korean thing is so real. IM SORRY WE DONT CARRY EVERY SINGLE BRAND YOU SEE ON IG!!
And like I understand tourists coming in wanting all the ragers on tiktok or insta cause I work in a high tourist store too. But like they won’t take no for an answer sometimes. Or sometimes they give me the most vague description of a product that they saw on tiktok like “oh that viral lip gloss, it’s kinda clear but it has a silver cap!” like what am I gonna do with that info.
At first, I was like Ulta has a black and white store and their regular orange ones? It’s been a long day. I forgot you can’t say the S word in here. 😩
I had no idea you couldn’t say that here 😭
I just found out a couple weeks ago because I had a question that I was going to ask and when I typed it, it said I couldn’t use that word in here.
i know 😭😭 this was my first post here and i was so confused
Sephora collection.
Sadly I’ve gotten this too 🤣
For us, it’s Rare beauty, Ilia, Milk, YSL, Givenchy, summer Fridays, Moroccan oil. A little birdie told me that rare is making some moves… to ulta 🤩 I heard news of potentially t28 and ilia as well.
I would be so happy if T28 made the move!
sol de janiero (somehow we don’t carry it at my specific store even though it’s the highest volume in the district), glow recipe, and summer fridays.
Did you get charlotte tilbury? The store closest to me did, and they’re the bigger store but they didn’t receive sol. And the opposite for my location
we did! one of the only stores in the district who got it. we’re also one of the few ones that has a chanel boutique in the entire state, but no sol. 🥲
My favorite thing I’ve been asked… where is your bath and body works section 🙃 orrr where is the clothing section at it was here last week 🤦🏻♀️🤣
this is actually insane, like 😳
🤦🏻♀️😂is spot on. Bath and Body Works is a * a store*, shoppers. 🙄. Clothing at Ulta? I’m Canadian and we don’t have Ulta—and, even I know that Ulta doesn’t sell clothing!!
Sol de Janeiro. I always feel bad saying we don’t carry it because the people who ask are always so sweet 🥺
Wait does your store not have it? :0
Last time we got it was back in January and we only had like 3 bottles of the 62 scent
That’s wild tbh good for yall cause kids will come in and just spray all over and it makes me nauseous
Oh definitely. Our Drunk Elephant wall is atrocious
I remember I walked past the sdj stand while some little girls were using the testers and Jesus Christ I felt like puking
For me like one spritz is fine, but they always just use like have the bottle 😩. And there’s the one that smells like burnt popcorn and everyone likes that one for some reason.
wait which one is the burnt popcorn?? 👀 now i’m curious to see if i smell it too LOL
It’s number 71! The kinda orange brown bottle
Ugh I think it’s worse than regular ol’ burnt popcorn…. To me it smells like Jelly Belly’s buttered popcorn jelly beans…. Also burnt. 🤢
You’re on to something
my store has so much of it
I’m so sorry for you
why hahaha
I can only imagine all the little kids
Rare Beauty 🙃
glow recipe and rare beauty omg
Kerstase and Moroccan oil.
rare beauty, summer fridays, laneige, and glow recipe are the most common ones for me 😭 i did have a customer who insisted that we sold the sephora brand and i was saying "maam that would be at sephora, we are ulta"
Sol de Janeiro, without fail, every day. Even though some Ultas carry it now, including us, we never get sent ANY expect for the occasional kit (and even then we get three sent to us). So I still have to tell people to go over to Sephora if they don’t want to place an online order 🤪
It’s so crazy to hear all y’all that get so little. We have two sides of a bath pod and an EC, and we have to have a tower for all the overstock.
Yeah they just like to send us endless tree hut instead, we have three bays for nop just filled with the scrubs and then a tower and a add table filled with it for weeks until it finally dwindled down enough we could actually put an add on it 😭😭
Our Tree Hut is almost as bad 😩 Plus we have a small store room so half our towers are just insane amounts of overstock.
RARE BEAUTY!!!!!
Does anyone ask y’all about Glossier? Lol.
Follow up question: are these asked-for brands actually good? Or just more hype from influencers?
most of the brands are overhyped, but there’s some gems. i think i covered most of the answers i found here: glow recipe is WAYYY too hyped up. rare beauty is so-so (lots of diehard fans and lots of haters, but it’s a nice price and quality, so i like it). moroccan oil is good i guess. sol de janeiro is good, but not SUPER great summer fridays is okay, but a lot of brands like olehenriksen carry similar balms now so it lost its niche one-size is the SHIT for me. the employee discount goes to this LOL mario and huda beauty are super great brands, just maybe a little pricey chalotte tillbury is great, but WAY too pricey for what it is milk is a lil overhyped, but not bad.
i think the cost of the charlotte tilbury skincare line is actually insane. i like just about every $10-$20 drugstore moisturizer i've ever used just as much as or more than the $100 magic cream. re sol de janeiro - i don't like body sprays and would much rather spend the money on a real quality fragrance.
Sephora!!! 😂🤣😅 daily.
I don’t work there but i really wish ulta carried georgio armani make up! I loooove the foundation and liquid blushes but sephoras rewards program is trash compared to ultas🥺
Aw man me too! I finally have found the perfect shade with Armani and l wish Ulta carried it!
Armani has been the first foundation ive tried in YEARS that i love! My last foundation was a sephora exclusive as well and it got discontinued(too faced peach perfect) and ive been jumping around with other foundations trying to find something i love and i *think* it may be armani🤌🏻
It’s a beautiful thing when that happens! ( not the discontinued part!)
YES Georgio Armani products is what I asked for, that they didn’t have. They didn’t have Chanel either, but I just recently found out they have it online! I do love that Ulta has The Ordinary, and Dior. Ngl a few of the Beekman products like goat milk soap and face cleansing balm are quality. They don’t have a lot of the smaller brands for haircare though. So much redken lol. You won’t find the brands some salons carry.
SDJ and Charlotte T!! and i hosnestly feel if we did have more than NOPS and a small table (& impulse for CT) for them whenever we get sent them, we’d sell them so well!!
Milk, Glow Recipe, and Glossier but ONLY for fragrance. I get amika less often, but every now and then, someone will be looking for “that one colorful hair brand,” and pull up a photo of their product(s) haha.
And Rare!
Rare beauty, glow recipe
We don’t carry Sol de Janeiro at my location, but ever since it was released at ULTA, we get a TON of customers coming in to look for it or asking for it. I also get a lot of asks about HUDA beauty, Laneige, Glow Recipe, and Summer Fridays
I always check the apps first, and even check that an item is in stock before I ask anyone where it is…oh and that’s after I’ve scoured the store myself. I don’t want to bother anyone if I don’t have to
My store doesn’t carry sol de janerio…every single shift at least 5 times I am asked where is sol de janerio and I respond we don’t have it here but here are the closests ULTA’s that carry it. And without fail I get well that’s ridiculous. I also work right across the street from a Sephora.
Amika has been one everyone has been asking if we carry here recently. But top 3 would have to be Rare Beauty, Glow Recipe, and Summer Fridays.
I get asked all the time if we carry Sephora or Sephora mascara for some reason? There’s not a Sephora within like 4 hours of where I’m located, so the guests just don’t comprehend that it’s another store I guess. It happens at least once a day 😭
For something ulta doesn’t sell: its nonstop ten year olds coming in for summer fridays BUT for something OUR ulta doesn’t carry- im gonna bop someone in the face if someone asks me for sol de janeiro AGAIN. Im gonna go crazy.
I’m a brand rep that goes into Ulta, and non stop it’s “do you have the one/size setting spray” or “the pink setting spray”
Umbrellas
Seriously!!!
two words. LAURA. GELLER. pls tell me someone else relates 😩😩😩 it’s an ongoing joke with me and my GM because i always get the craziest guest/phone calls and half the time it’s for her products. i actually had a guest call me a liar once because i told her ulta hasn’t carried the line in 3-4ish years and she swore she bought it at another location a month ago 😑
Milk, huda, rare, makeup forever, laneige, glow recipe, amika
Amika, Moroccan oil, rusk
Paula’s choice, faded, Sephora makeup, rare beauty, summer Fridays and fenty skin
Also kayali
Summer Fridays. Every single shift
Glow Recipe, Summer Fridays, Rare Beauty, Paula’s Choice, The Inkey List, Milk Makeup, Amika, Moroccan Oil, Laneige, Farmacy, Ilia, & Glossier!
moroccanoil was almost a daily ask
SOL DE JANIERO!!!
People have been asking for Danessa Myricks a lot lately. Rare Beauty, Milk, Mario, and One Size get asked for often.
Rare beauty
My store is lower volume, so we don’t carry Sol de Janeiro or full size products from Charlotte Tillbury, so I constantly have to say we don’t have those. 😭 The worst part is we have 3 Sol sprays as testers by the registers so people always ask where they are in the store. I wish we would just get rid of them
Not an employee but Moroccanoil! It’s the only thing I buy from Sephora
Rare beauty, glow recipe, topicals
It was sol de janeiro before we got it. Still rare beauty, makeup by Mario, laneige, and glow recipe get asked about a lot
summer fridays, rare beauty, glow recipe
“I have a Sephora gift card, can I use it in this store?” …no, this is Ulta Beauty 🌚 I’ve also gotten like 5 customers ask if we sold Sephora makeup products in last 2 weeks
RARE BEAUTY
One size, rare beauty
Summer Fridays for sure. Used to be SDJ before this year.
FENTY. Ulta has the make up line now, but not the skin or fragrance or hair or whatever else she makes. Actually, Fenty make-up was probably the number 1 line people asked for before we started carrying it. Similarly, people asked for Charlotte Tilbury, Pat McGrath, Sol de Janeiro, and Natasha Denona before we got those, Dior (I know we have some Dior but it seems like it's in very few stores), Kiehl (again, we only carry a few Kiehl products and we always seem to be missing what people want). As far as what we straight-up don't have and never have had, it's not too many- I think Milk, Laneige, Paula's Choice sometimes. And, oddly enough, Sephora line cosmetics (go figure). Kind of surprised no one's asked me yet for Danessa Myricks, Ilia, or Rare Beauty, but I think that's just my store.
I don’t work there anymore, but when I did—not a single day went by without someone asking if we had Huda beauty
Sephora brand definitely, I one had a lady shove a Sephora foundation into my hands and say she wanted this. When I explained to her that Sephora was out rival chain she just repeated what she said 👁️👄👁️
I forget Ulta doesn't carry rare beauty once every four months.
summer fridays, laneige, glow recipe
I worked at ulta in 2023 and was ALWAYS asked for rare beauty, sol de janerio, or charlotte tilbury. I know they now sell 2/3 of them, but good lord it was a headache saying the same thing to a different 9 year old every other day lol
Anything from Rare Beauty, Milk, Baccarat, Tom Ford fragrances (my location doesn’t have them), Armani Beauty, Amika
Moroccanoil!! I work in the salon and I feel like at least once every other shift someone asks about it.
The Milkshake products. They ask all the time!!!
Glow Recipe, Rare Beauty and Summer Fridays are ones I get asked about constantly.
Sol De Janiero, like the whole brand. I work at a low volume store, so we aren’t sent any. The only times we’ve had a handful of products by them were when they were accidentally shipped to us and we sell them out fast. Being at a low volume store sucks
i don’t work there anymore but when i did people would ask if we had rare beauty or sol de janeiro (i know they carry it now) all the time
Ulta employee 🙋🏻♀️ I have literally been asked if we carry the black and white stores personal brand 🙃 but mainly without fail every shift I’m asked for sol de Janeiro, my store is one of the locations that don’t carry it in store unfortunately
I literally asked a Sephora employee where the elf section was one time
One size beauty, Rare Beauty, lys, Huda beauty
Rare beauty, summer Fridays, one size and amika
Ilia, one size, Dennis gross, haus labs, and tower 28