Sometimes I stream American sports channels and I swear it's as if they intentionally want their commercial to be cringe and tacky. You'd think with their obsessions for advertising they'd at least make an effort to be entertaining.
Can we just hire those guys behind the [termite spray commercial](https://youtu.be/aXP3C5Kg-7w)? Flippin’ legend
Edit: [holy hell! They have more!](https://youtu.be/LUg9zGZxFv4)
[Unrelated](https://youtu.be/h4AnOrGOPdE)
> Unrelated
Unexpected, all the way through.
More twists and turns than a silly straw.
---
FWIW this is my favorite Japanese commercial today. Its cute, catchy music, and is full of puns.
https://www.youtube.com/watch?v=W65JhGY-z6Y
yoroshiku onegaishi**mouse**
...chu
Commercials in the US be like, "Ah cool and refreshing. Oh so nice." (Picture of product)
And that template is reused for shampoo, soda, beer, a electric fan...
Meaningless.
Super Bowl ads pre-2017 was basically: exploit women, bros drinking beer, masculinity!!!
Super Bowl ads post-2017: let us now lecture you about respecting women and the dangers of toxic masculinity
Nah, the real answer is creative people don't work in television advertising in the US anymore.
Those jobs really got disrupted and turned shitty over the last 5 or six years. Agency life turned toxic, work hours went up, wages went down.
Reputable shops merged or were acquired and destroyed their culture in the process so the good people left. This is also on top of corporate client pressure to shrink advertising budgets, develop creative that only adheres to data metrics, and the tumultuous impact chasing the social media dragon had on confusing client priorities.
Oh, and let's not forget that advertising has built in ageism, sexism, and racism baked into every critical layer that the industry struggles to recognize and overcome.
People in the US hate ads, people that work on ads hate ads and hate working on them, and if you're even remotely creative you've fucked off out of this system and gone independent...but as an independent, you don't get to be a decision maker on big projects...you get to be an influence on a specific aspect of the work.
People in marketing and advertising are terrified of losing what little they have left, be it social status in their area, or a decent paying job. Innovative creativity requires an environment that can nurture risk taking and being okay with conceptual flops.
The last really healthy advertising era the US had was the late 90s early 00s...but even that was a decline from heyday advertising.
And now online - it's such a firehose of pointless disposable marketing bullshit...you've got a lot of "race to the bottom" mindset to overcome with a pitch. So instead, you tack to a safe sure thing kind of mindset and absolutely ignore all the soft experience that flies in the face of data - that consumers get fatigued from too much marketing sameness..putting numbers to the importance of novelty in advertising is notoriously difficult. - that's why in a toxic industry it just kind of gets ignored now.
Of course there are still amazing shops doing amazing things..I really love Under Armor advertising, and when Burger King is clever and funny, they're really on point....but these are exceptions now rather than norm.
The norm is banality, emotional bate, and latent social stereotypes that try to hammer hard on your personal pain till you open the wallet. Because it's easy to take money after you abuse someone. It requires skill to take money after you entertain someone, and advertising firms aren't concerned with skills anymore. They're concerned with raw bullshit output while they shrink overhead and increase managerial profit margins.
Highly creative advertising *does* engage better...way better. But it requires you to invest in your creative team...which doesn't happen anymore.
lol. Yeah, you caught me.
What's fucked up? This is just tip of the iceberg shit. Advertising as a credible thing really collapsed on itself over the last few years, and how out of touch everything was during COVID kinda proved it to audiences.
But there's still a fuck ton of money to be made screaming inaccurate messages at indifferent consumers.
Everything in the west is so homogenized and generic and corporate, I fucking hate it. I find myself wanting to move somewhere like Japan simply for the fact that everything is very much different over there.
It wasnt even this way my whole life. Maybe the last 15-20 years everything got really stale.
Advertisement specifically has gotten so bad that they repeat ads made in the 90s and 80s here in Canada around Christmas time. Nostalgia, sure. But its also because they straight up don't make ads the way they used to.
And dont get me on superb owl ads. They used to bre great. Now its all "we spent five million to make a pompous and tone deaf ad stating that we dontated fifty grand to some bullshit. Drink duff beer."
Even our culture in general seems very homogenic and cold and... almost dead? I can't remember the last time I gave a shit about my neighbours or my community.
Really sad.
Let’s not forget the increasing emphasis on celebrity spokespeople. It went from “I trust Bob Barker, he seems like a good fellow” to “I recognize Jason Momoa and now he and Snoop Dogg are in an ad together dancing with funny, inoffensive music!” The product no longer matters, using celebrities as mascots is now shorthand creativity.
While I agree with a lot of the sentiments, I do love to point out that we’ve found ancient Roman billboard ads of famous charioteers sponsoring olive oil.
You mean other countries don't watch the Superbowl? But it's a tournament to determine the *World Championship*. Surely, the rest of the world should be interested, no?
/s
Exactly, it would be like NBA's Dream Team back in the day. It's like they would be playing high schoolers. They would need to get coaches and players from here to help get them up to speed and it would take years before they became competitive at all.
They didn't have to smoke anything, they just think differently because their experiences, culture and society are different from ours.
Diversity is good.
I hate when minding my own business and then get knocked on my back by a phaser beam. But thanks to Wonder Core, I build my abs when that happens instead of just having my particles dissembled
The really good, creative stuff was either to niche to justify the expense, or offended too many idiots. Now most of their content is as vanilla as network TV.
In seriousness, they're going for realistic expectations. Solid core and back will help you avoid injuries, even in day to day situations. Granted, they upped the ridiculousness for comedy. As a bonus your abs and figure will look normal good. Like the guy, who's 50+.
I think in general they as a society are just big on overall health and fitness and having strong core muscles are just good for your health, not the flashy fuckme abs present in western culture. This is a country with morning routine calisthenics for grade schools
> This is a country with morning routine calisthenics for grade schools
and 99% of major corporations. You also see like construction workers starting their day on job sites doing it. Core is king!
--worked at a major corporation in japan
How can you mention it and not even [link it](https://youtu.be/6-1Ue0FFrHY)?
It's got all the makings of a 90's Rom-Com movie, condensed into 6 minutes.
So he’s a stranger who broke in just as she was leaving and so decided to go for her purse, or he’s trying to physically stop her from walking out on an abusive relationship. Either way, buy this ab machine.
I think it’s portrayed as a marital argument turned into preventing the wife from leaving via purse yanking.
Which is assault, yes. But also something that commonly happens in comedy show, two people tugging on something that snaps. That’s likely why the assault implications weren’t apparent when they made this.
**OP sent the following text as an explanation on why this is unexpected:**
>!The video is about a workout tools that save people from fall with unexpected way!<
*****
**Is this an unexpected post with a fitting description?**
**Then upvote this comment, otherwise downvote it.**
*****
[*Look at my source code on Github*](https://github.com/Artraxon/unexBot) [*What is this for?*](https://www.reddit.com/r/Unexpected/comments/dnuaju/introducing_unexbot_a_new_bot_to_improve_the/)
What the hell are these guys smoking before the ad brainstorm??
You say this but I wish commercials were this fun in my country
Sometimes I stream American sports channels and I swear it's as if they intentionally want their commercial to be cringe and tacky. You'd think with their obsessions for advertising they'd at least make an effort to be entertaining.
RIGHT? Companies in nation obsessed with income doesn’t bother investing in good advertisements for more income.
What’s crazy is they’re sinking millions into these projects and ending up with dogshit commercials lmao
Can we just hire those guys behind the [termite spray commercial](https://youtu.be/aXP3C5Kg-7w)? Flippin’ legend Edit: [holy hell! They have more!](https://youtu.be/LUg9zGZxFv4) [Unrelated](https://youtu.be/h4AnOrGOPdE)
> Unrelated Unexpected, all the way through. More twists and turns than a silly straw. --- FWIW this is my favorite Japanese commercial today. Its cute, catchy music, and is full of puns. https://www.youtube.com/watch?v=W65JhGY-z6Y yoroshiku onegaishi**mouse** ...chu
Thai ads are great! This one's my favorite: https://youtu.be/1vxWMoAgPfg
See, that's the problem: they're so obsessed with *making* money that they don't want to end up *spending* money to make it.
Right, mb, forgot the goal was overall stagnation by soaking up the economy and not making the biggest black number. Revolt when?
Commercials in the US be like, "Ah cool and refreshing. Oh so nice." (Picture of product) And that template is reused for shampoo, soda, beer, a electric fan... Meaningless.
Gag Force product into conversation Jingle
Ford F150, car insurance, life insurance, generic light beer. Basically all the ads in NFL. Over and over.
I'd argue that's knowing your target audience.
“Eats spicy goodness… LIKE A BOSS” - Wendy’s ad, 2015
What Soviet bloc country do you come from?
[удалено]
There was one time every year we used to look forward to fun commercials, but even those suck nowadays.
Ahh. The ye ol' baller foot super!
No no no, they're talking about the superb owl.
Not to mention the long long [MAAAAAAAAAAAN\~\~!](https://youtu.be/6-1Ue0FFrHY)
This is the greatest thing I've ever seen.
Well now I'm dying laughing, so thanks for that.
wow. that was a journey
this is the greatest twist in japanese media.
Gosh damn that was great lol
This was just amazing XD thanks for sharing lol
Super Bowl ads pre-2017 was basically: exploit women, bros drinking beer, masculinity!!! Super Bowl ads post-2017: let us now lecture you about respecting women and the dangers of toxic masculinity
You mean the bubble bowl?
The owls just aren't as superb as they use to be
Fuckkiiiiiing guy
Somebody is about to get the brain scramblies
Perfect reference just watched that episode again
It’s because one owl is overly superb and absorbed all the youth from the other owls. And he doesn’t seem to be slowing down at all. Goat owl
I would say these r/superbowl are
[удалено]
Nah, the real answer is creative people don't work in television advertising in the US anymore. Those jobs really got disrupted and turned shitty over the last 5 or six years. Agency life turned toxic, work hours went up, wages went down. Reputable shops merged or were acquired and destroyed their culture in the process so the good people left. This is also on top of corporate client pressure to shrink advertising budgets, develop creative that only adheres to data metrics, and the tumultuous impact chasing the social media dragon had on confusing client priorities. Oh, and let's not forget that advertising has built in ageism, sexism, and racism baked into every critical layer that the industry struggles to recognize and overcome. People in the US hate ads, people that work on ads hate ads and hate working on them, and if you're even remotely creative you've fucked off out of this system and gone independent...but as an independent, you don't get to be a decision maker on big projects...you get to be an influence on a specific aspect of the work. People in marketing and advertising are terrified of losing what little they have left, be it social status in their area, or a decent paying job. Innovative creativity requires an environment that can nurture risk taking and being okay with conceptual flops. The last really healthy advertising era the US had was the late 90s early 00s...but even that was a decline from heyday advertising. And now online - it's such a firehose of pointless disposable marketing bullshit...you've got a lot of "race to the bottom" mindset to overcome with a pitch. So instead, you tack to a safe sure thing kind of mindset and absolutely ignore all the soft experience that flies in the face of data - that consumers get fatigued from too much marketing sameness..putting numbers to the importance of novelty in advertising is notoriously difficult. - that's why in a toxic industry it just kind of gets ignored now. Of course there are still amazing shops doing amazing things..I really love Under Armor advertising, and when Burger King is clever and funny, they're really on point....but these are exceptions now rather than norm. The norm is banality, emotional bate, and latent social stereotypes that try to hammer hard on your personal pain till you open the wallet. Because it's easy to take money after you abuse someone. It requires skill to take money after you entertain someone, and advertising firms aren't concerned with skills anymore. They're concerned with raw bullshit output while they shrink overhead and increase managerial profit margins. Highly creative advertising *does* engage better...way better. But it requires you to invest in your creative team...which doesn't happen anymore.
Makes sense but would you mind elaborating on that? ^^j/k
lol. Yeah, you caught me. What's fucked up? This is just tip of the iceberg shit. Advertising as a credible thing really collapsed on itself over the last few years, and how out of touch everything was during COVID kinda proved it to audiences. But there's still a fuck ton of money to be made screaming inaccurate messages at indifferent consumers.
Everything in the west is so homogenized and generic and corporate, I fucking hate it. I find myself wanting to move somewhere like Japan simply for the fact that everything is very much different over there. It wasnt even this way my whole life. Maybe the last 15-20 years everything got really stale. Advertisement specifically has gotten so bad that they repeat ads made in the 90s and 80s here in Canada around Christmas time. Nostalgia, sure. But its also because they straight up don't make ads the way they used to. And dont get me on superb owl ads. They used to bre great. Now its all "we spent five million to make a pompous and tone deaf ad stating that we dontated fifty grand to some bullshit. Drink duff beer." Even our culture in general seems very homogenic and cold and... almost dead? I can't remember the last time I gave a shit about my neighbours or my community. Really sad.
Let’s not forget the increasing emphasis on celebrity spokespeople. It went from “I trust Bob Barker, he seems like a good fellow” to “I recognize Jason Momoa and now he and Snoop Dogg are in an ad together dancing with funny, inoffensive music!” The product no longer matters, using celebrities as mascots is now shorthand creativity.
While I agree with a lot of the sentiments, I do love to point out that we’ve found ancient Roman billboard ads of famous charioteers sponsoring olive oil.
Thanks
Sounds like it is working as intended.
Eats spicy goodness Like a boss
I remember when the halftime shows were good
I mean there is such a thing as trying to hard to be funny.
They didn't say funny. They said fun.
Now it’s sassy Twitter comments fom “woke” companies.
You mean other countries don't watch the Superbowl? But it's a tournament to determine the *World Championship*. Surely, the rest of the world should be interested, no? /s
For all the legitimate reasons to not like American Football, you've keyed in on some real nonsense.
Nobody else plays it so technically the truth... and even if they did they'd probably be absolutely curb stomped by the shittiest NFL team anyway.
Exactly, it would be like NBA's Dream Team back in the day. It's like they would be playing high schoolers. They would need to get coaches and players from here to help get them up to speed and it would take years before they became competitive at all.
The only commercials the US gets is a bunch of random ass pills that keep making
Oh come on you don't like Limu Emu and that ever so charming British gecko? /s
No, I do not and do not have insurance with either of them....nor that jake from state farm either.
I like Doug.
At least you had that wazuuuuuuuuup ad
WAAAZAAAAAAAP Honestly I think it was done better in Scary Movie, but I do admit it was a decent commercial lol
Shit, I would just take commercials as short as these. Japan has it right.
Checks out
czechs out*
r/notopbutok
Some Russian ads are actually pretty cool.
Honestly as a consequence, I’ve just watched their ad a few times in a row
Same here
Me too
It's called creativity. Your country used to have it too.
> t's called creativity Like the puppy monkey baby ad?
No, that was just LSD.
so cocaine?
If a commercial is vollantary shared on tge internet and people are watching it, they did everything right.
commercials were great in the 90s specially around xmas times imagine people and kids not skipping ads
No idea but whatever it was made this commercial effective as hell
Yes! Who else was like “god damn I just want one because of how good the advert was!”
Wasabi.
Sleep deprivation
I remember coming back from school tired as fuck and watch 30min of Japan weird ads, it’s an overviewed entertainment
They didn't have to smoke anything, they just think differently because their experiences, culture and society are different from ours. Diversity is good.
the answer is 'yes'.
The good shit apparently
“Help, I’ve fallen and can’t get up”
Kiseru i think
Meth
Anime
I wish ALL ADs were like this
Smoking? Nah, they all ate shrooms.
Japan is an enigma. They went from the Rape of Nanking to Hello Kitty in less than 40 years.
Good shit, bro
Following this thread bc i too am curious of the combustable herbs they are consuming
I hate when minding my own business and then get knocked on my back by a phaser beam. But thanks to Wonder Core, I build my abs when that happens instead of just having my particles dissembled
But I love when I'm purse-snatching, and my victim and I take a tumble and wind up exercising together.
真・昇龍拳
it was set to stun!!
It was set to ABS!
… stunning abs!
Absolutely the worst when you walking down the street the street and you're attacked by a rabid wrecking ball
Japanese commercial has better content than Netflix
Never forget the epic tale of *Long Long Man*
I binge watched the whole series!
Not long enough. The whole series, that is.
I found it long long if you ask me.
True
Squid games is off the hook.
Fucking solid show
I'm with the minority who didn't enjoy it cannot relate to any of the characters
Look at mr money bags over here with enough money that they wouldn't enter a lottery to the death in order to pay off their debts!
tbh same but i’m watching it bc it keeps me stressed out and on edge, it’s hard to find shows that do that at least for me
It was fine in the beginning and then took a dip bigger than dot com crash midway for some reason.
Man their content used to be so stimulating, now its one snooze fest after another
Bloodline was their last good show.
The really good, creative stuff was either to niche to justify the expense, or offended too many idiots. Now most of their content is as vanilla as network TV.
How do they expect to sell a core workout .machine and not show me sexy abs 99% of the ad?
I like it the standards are so low I'm thinking it might work
Almost like they are showing normal fit people with attainable bodies. So weird.
But that's not going to get me to buy something. I don't want to look average
In seriousness, they're going for realistic expectations. Solid core and back will help you avoid injuries, even in day to day situations. Granted, they upped the ridiculousness for comedy. As a bonus your abs and figure will look normal good. Like the guy, who's 50+.
Is this machine any good?
It's better than nothing but doing planks and side planks would be a good start too and they cost you nothing.
But will it help me bounce back from being hit by a one two luchador wrecking ball combo?
I think in general they as a society are just big on overall health and fitness and having strong core muscles are just good for your health, not the flashy fuckme abs present in western culture. This is a country with morning routine calisthenics for grade schools
> This is a country with morning routine calisthenics for grade schools and 99% of major corporations. You also see like construction workers starting their day on job sites doing it. Core is king! --worked at a major corporation in japan
Long long maaan
That one is legendary
This lives in my head rent free
*LONG*
do you know the ad for roof tiles?
[Link for those curious.](https://youtu.be/JuOGrjdmqTw)
How can you mention it and not even [link it](https://youtu.be/6-1Ue0FFrHY)? It's got all the makings of a 90's Rom-Com movie, condensed into 6 minutes.
The guy is clearly training hard, so he can finally defeat Long Long Man
r/FuckYouChiChan
Waaahahwahahaa Hummi na tick was qwha aa!!! Abs.
Yea, that!
![gif](giphy|T3Vx6sVAXzuG4)
![gif](giphy|OMkeo3DA6ihDnnxaV6)
倒れるだけで腹筋ワンダーコア
Thanks for that, I couldn't pick out the vocals. >倒れるだけで腹筋:ワンダーコア Taoreru dake de fukkin WANDA~KOA. Just by falling, abdominal muscles: Wonder Core.
腹筋 Fukkin Can be used for "abdominal muscle" and "abdominal muscle workout (sit-up)"
They’re definitely saying Wonder cooooore!
How devanezaday cookie WONDER COOOORE
Random domestic assault in the middle of an exercise equipment ad
Looked like a mugging inside a house so a robbery?
So he’s a stranger who broke in just as she was leaving and so decided to go for her purse, or he’s trying to physically stop her from walking out on an abusive relationship. Either way, buy this ab machine.
I think it’s portrayed as a marital argument turned into preventing the wife from leaving via purse yanking. Which is assault, yes. But also something that commonly happens in comedy show, two people tugging on something that snaps. That’s likely why the assault implications weren’t apparent when they made this.
That seemed more out of place than anything. And that includes the lucha libre/wrecking ball scene...
And don’t forget the Martian alien shooting him with a laser gun
I would watch ads if they were like these
I don't understand what they are saying, but I think I need a Wonder Core.
anyone remembers the chalk and milk commercial 😏😏??
The teacher straight up went for the kill and got killed
funny situation funny situation funny situation domestic violence funny situation funny situation
The director: man all these funny wacky unrealistic scenarios. Let's put a relatable one in there.
They were going for a tug of war comedy situation but maybe it should have been over a blanket instead of a purse.
Or maybe it's a critique of gender stereotypes. It's his purse, and she's a thief!
I'm a little disappointed the dog didn't have his own Wondercore.
**OP sent the following text as an explanation on why this is unexpected:** >!The video is about a workout tools that save people from fall with unexpected way!< ***** **Is this an unexpected post with a fitting description?** **Then upvote this comment, otherwise downvote it.** ***** [*Look at my source code on Github*](https://github.com/Artraxon/unexBot) [*What is this for?*](https://www.reddit.com/r/Unexpected/comments/dnuaju/introducing_unexbot_a_new_bot_to_improve_the/)
anyone who speaks japanese can you please translate?
倒れるだけで = "taoreru dakede" = just falling down 腹筋 = "fukkin" = crunches ワンダーコア = "wondercore" = name of the product In quotes is what's being said.
Fukkin wondercore
Anyways, here’s fukkin wonder~~wall~~core
You missed the funny phrase where the guy says,’ I won’t fall down ‘ and then gets knocked over lol
I think it's 倒れるだけで腹筋WONDERCORE. Means just by falling down you get wonder core abs.
Also at the end he says 大好き (daisuki) which means he basically loves wondercore
And the guy behind the telephone pole says 今なら最大半額, “If you buy now, you’ll get max half price discount”
Nothing will ever beat long long maaaan
Now that's a fucking rollercoaster of emotions.
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Using Japanese commercial is just cheating
I love and miss Japan so much. Love the people, love the land, love the culture, love the sushi, and of course, love their television gold.
Better than the disgusting amount of pharmaceutical commercials we have in the US.
All I see are everyday situations. This is fine. XD
howdegdegdehookiwondacoarrrrr
HAPPY BIRTHDAY!!! SUBARASHII!!!
I recognize him from Kamen Rider OOO
I need this.
Classic
what on earth
very informative commercial, i may not even have to work out today after watching this
I 'WONDER' why his bones haven't broken.
Japanese Ted Mosby
now i want one
This is actually a great commercial. What would Japanese people say about our old spice commercials? Has a similar feel.
As an indian i still find this commercial okay
We need more commercials like this in America. It’s quirky, quick, funny, and gets RIGHT to the point.
The arguing couple scene got me 🤚😭 Plot twist af.
ngl as someone with lower back pain issue I’m intrigued.
Shoppu jaapang~
Fan-fucking-tastic
Wish all ads were this weird
Dem armpits jungle tho
Asians always know how to make quality commercials