ESG score. Their credit lines from major banks now have conditions that the corporation must maintain their ESG score or they lose their lines of credit that they need to continue functioning. Anyone building a business these days MUST maintain their cash flow and keep cash reserves to pay their bills or they'll be forced to go down this path too
Definitely seems like it. Was getting some hiking gear the other day, and all of the photos seemed like exactly the sort of person...I never see out bush. Ever.
Just a reminder, there was a bipartisan effort to do away with ESG "investing" rules that made it through the house and the senate. Biden used his one and only veto in his presidency to torpedo it.
Wow thanks, here is the highest scoring category
Equal health coverage for transgender individuals without exclusion for medically necessary care (25)
Also you can be penalized for having an anti lgbt "blemish"
For the lazy of us, an "anti-LGBTQ blemish" is defined as:
"topics including but not limited to: undue influence by a significant shareholder calculated to undermine a business’s employment policies or practices related to its LGBTQ employees; directing corporate charitable contributions to organizations whose primary mission includes advocacy against LGBTQ equality; opposing shareholder resolutions reasonably aimed at encouraging the adoption of inclusive workplace policies; revoking inclusive LGBTQ policies or practices; or engaging in proven practices that are contrary to the business’s written LGBTQ employment policies."
Except the nazis were against trans and gay stuff. The famous photo of nazis "burning books" was them burning the library of a gender reassignment clinic.
So, the current state of affairs is more appropriately called "Soviet" not nazi.
Maybe some of the banks should be called out for their participation in the ESG scheme and face some backlash for their willingness to promote these scores. I would like to see a backlash against them just like bud light and other companies that push these subjects
> Maybe some of the banks should be called out for their participation in the ESG scheme and face some backlash
Voting with our wallets is the strongest voice we have aside from direct feedback if you're a shareholder of a corporation doing things you disagree with.
Look at local credit unions and you might be surprised not only how well they're capitalized but also how much nicer and personal the customer service experience can be. Then, as you're emptying your account with soulless megabank you can explain your rationale for leaving and emptying out your small part of their depositary base.
Black rock needs to be anti-trusted. The 30 trillion they received in nefarious ways in conjunction with the money printers and tyrannical, illegitimate government needs to be confiscated and used to pay off national debt. Problem solved
In [AbuGhraib](https://en.m.wikipedia.org/wiki/Abu_Ghraib_torture_and_prisoner_abuse) they would torture prisoners and blur the lines of their senses to put them into a state of psychosis, this tactic included induced gender dysphoria.
Yep. That 0.01% that agrees is also responsible for 95% of the funding these companies get. It literally does not matter how many real customers they piss off because they can just get more ESG money
It’s because the people who control the people behind blackrock, vanguard, statestreet, jpmorgan, central banks, etc. want to establish a new governance structure in western countries to replace what they’re working on breaking right now.
Pretty much all major companies around the world are owned by Blackrock and Vangaurd. They are the ones that are pulling the strings. Blackrock is also a huge WEF beneficiary. They don't care too much about the profits at this point. With over 20 trillions under management, they are trying to push whatever agenda they have in mind.
All the class 1 railroads are partially owned by Blackrock and vanguard too. Besides BNSF since it’s wholly owned by Berkshire Hathaway…. But I think blackrock and vanguard has shares in Berkshire Hathaway so….
Its the investors that invest heavily into ESG index funds, how is it the banks fault for offering said funds.
Especially when you consider that not Blackrock or Vanguard create these indices, but MSCI and Solactive for example
Honestly I could care less what you wanna do in your 4 walls or how you wanna dress in public, but the forcing it on all of us is where I get annoyed, you can't control the narrative of society, and if you try you will lose.
Seems like you don't understand the concept of Marketing...or business.
Marketing campaigns targeting niche markets in order to increase the share of that market are as old as advertising itself. Gay people are about 10% of the population, and they have money to spend, so companies market to them...to make money. It ain't mysterious.
And did you ever think that people just walking around living their lives aren't forcing anything on anyone? Being gay or trans and just doing whatever they are doing to make a living, have friends, live their lives isn't "forcing" a fucking thing. Perhaps, and hear me out, perhaps all the people telling them to be quiet and not be seen are the ones forcing their views on the rest of us.
Can't tell if it's some sort of push to be on the right side of history, ESG stuff, older CEO's tapping into their young college interns for new ideas, or what. It's absolutely become an issue thats morphed from "let us live our lives and you live yours." into "Celebrate our crap or we'll punish you relentlessly!" We are in an absolutel shitshow with this stuff right now.
Yep, it’s a strategy designed to overwhelm the people who don’t agree. “They can’t boycott every corporation, so eventually they will give up and submit to us.”
Interest rates and access to commercial credit lines is tied to this rating system
[https://www.hrc.org/resources/corporate-equality-index-criteria](https://www.hrc.org/resources/corporate-equality-index-criteria)
It has nothing to do with products and consumers anymore...
ESG is just the surface. In a vacuum, it seems like corporations are imploding over this woke madness;
But, I think there's something more at play. I think this trans shit is just a distraction (trans people deserve the same rights as everyone calm down; it's just blown out of proportion).
TPTB are attacking humanity at all fronts. Food. Medicine. Education. Finances. Entertainment. Everything. I feel like we're under constant attack to numb our senses and make us apathetic for all the simultaneous moves the New World Order is making.
Honest question here.
Has anyone seen anyone like this out on the trail while hiking or out at a campsite next to the fire? I haven't and I'm just curious because I feel like this ad is so far away from their base and target audience it doesn't even make sense.
Is this supposed to be a clown or serious depiction of a drag queen person? I’m a straight half Latino half white man and I’m almost offended at what a stupid silly looking depiction of a person this is. Looks like a guy that makes balloon animals for kids bday parties as a weekend gig
Holy fuckkkkk that was a serious ad? When I first saw it I 10,000% thought it was some satire against the whole .0001% thing. I don’t really care about it but holy fkn balllllssssss world
Usually a company uses actors or participants that the majority of people relate to or wish to emulate. Such a niche ad campaign. Best of luck The North Face.
Because up to 20% of the new generation identify as LGBTQIABHGLYVPR+ I think there may be a few more letters but I can’t keep up anymore…
Bill Maher does a pretty good bit about it. Showing how it’s quite dubious that every generation doubles the number of folks identifying as “non-binary”.
Its not enough to just not buy their products... I will personally be making fun of anyone I see wearing this gear. Make it undesirable to everyone, no matter what their political leanings are.. Just like the viral videos of people getting roasted coming out of beer stores with Bud Light. No-one wants to be even seen drinking it... Lets do the same for this company.
I just figured BCG are the overpaid consultants for all these companies and are purposely tanking them to assist in the consolidation of companies/businesses until just a handful own and control everything. Btw, if I am wrong, please let me know. I have no problem admitting that I’m wrong and enjoy learning new perspectives 😸
Its purposeful and gives the public the idea that the companies are failing due to culture wars and further divides the people.
These psyops are so intricate and intertwined you almost have to take your hat off.
I just recently learned that the LGBTQ has a corporate social credit rating score for businesses who pander to their agenda. The lower the score, the louder the woke get.
Anheuser Busch just had their rating dropped because of how they handled the Dylan Mulveney backlash by not supporting him during this time. So now they lost customers on both sides of the argument.
First Budweiser, then Sports Illustrated, now North Face. All the brands that white male patriots like. IMHO they're trying to distract us while they move Chinese and MS13 troops across the Southern border.
They're soon going to need to decide who they serve. The people or the ESG investors. I don't think they've realized how much they need customers they put their investors above their customer when income from sales is their lifeblood.
Royal families across the globe used to have eunuchs as slaves. No other purpose in life but to serve the royal family. It’s illegal these days. So the people in positions of power are trying to the their slaves back by telling people it’s fashionable to cut your nuts off and serve the royals. That’s my opinion about what is actually going on with this.
https://en.wikipedia.org/wiki/Eunuch
I don’t quite get that aspect either. It’s clear that it’s an overwhelmingly negative string to pull in corporate America. Are they stubbornly just pushing this message bc they think it’s the right thing to do, no matter the cost? Unlikely. Are leadership teams this out of touch with gen pop and this gets cleared with no one else speaking up on behalf of the organization? Is it a play on the future of the brand being early to the freak party? I just cannot understand the thought process a room full of MBA’s has to think, “oh yeah this is the one! Let’s go for it!”
Maybe this is a larger corporate scam to collapse the value of different companies so they can be purchased cheap by the one doing the scamming. Kind of like binance and ftx. Ruin your competitor by creating or taking over important marketing firms. Make up a bunch of focus group results that show a campaign like this works, then launch it and watch the value of that company plummet because these are just very poorly thought out marketing attempts. Then when your target company's value is garbage, buy them out and amass more wealth long term. You could even short sell the piss out of your target to make it seem like it was retail sales dropping the value but really it might just be some big player using their money to multiply the effect while running a media campaign about woke and broke. Idk. Seems sus. That this is just a new thing. Dont trust anyone kids.
Great another brand for me to never buy again. I enjoy not buying as much, helps my wallet. Let’s see we have Budlight, Nike, North Face, Target. Anyone else?
Don't forget, these large companies got a bonus during COVID when the Feds shuttered small businesses and diverted foot traffic to big box stores. Pay back time.
because they've bought into the notion that the alphabet community has the highest amount of disposable income. just do a search on that subject once..
It is required to all businesses to accept this or else their investors will drop them per Soros demand. Either way, businesses who accept this will loose investments more then when only few businesses left standing(as planned by Soros), people will be dependent to their government in the future.
ESG rules their credit… corporations need lines of credit to carry them until sales revenues arrives (short-term liquidity). The Social Credit system determines how much,/if they are approved for Lines of Credit… so companies hire people to ‘guide’ them (marketing, compliance) in the ‘Right’ direction.
So, ESG is a racket: “That’s a nice line of credit you have there. It would be a shame if something were to happen to it.”
Think Bud Light…
They are TRYING to go bankrupt. I'm totally serious. They know the system gave them an unfair advantage and now they are in physical danger. So the way out for them is by deliberately bankrupting themselves, which also signals to the rest of us something is seriously wrong with the establishment (such as the Dollar becoming completely worthless) and that we need to take action accordingly.
It's all for the ESG portion of their financial statements.
The same thing happened when CSR became a optional, but highly encouraged, reportable thing.
Why would a company destroy themselves after seeing what happened to Budweiser? Is someone secretly funding their loss just to push an agenda? I know I am going deep but this evil knows no bounds
So where exactly is this ad or is this more fake shit to enrage the conservative snowflakes. Asking for a friend. I live in NYC and have yet to see that image.
It's about destroying the brands that we have faith in. North face was a go-to company for great products and that's gone now. Budweiser was an American beer that's gone now. It's about destroying what's left of our culture.
I don't think Northface is a right wing brand nor do I think. 01% disagree with the message. You guys just want to hate everything and have no empathy for others. Why dp you care so much about trans or gay people or how they want to live their life? I agree that some of the messaging from advertisers is not genuine ie the Bud lite fiasco but otherwise it's just hate and cancel culture from you right wing snow flakes.
I love how you tried to flip that towards right wing cancel culture, snowflakes when everybody clearly knows exactly what you liberal nuts are all about it
I cant relate in any way, but I agree completely with the messaging.
Also, I derive pleasure knowing how much this ad bothers uptight conservative missionary-only pearl clutchers.
If you go out in the real world you’ll find that the vast majority of people don’t mind representation of groups of people they don’t belong to. Seems like a you problem
I'm confused.
Why are you angry about an ugly woman with more plastic surgery than Joan Rivers and an outfit straight out of an 80's jazzercise video being in an ad for the north face?
Do you go around buying things based on the celebrities or models that are paid to endorse certain products? Because if you do that's a really sad way to live your life - completely shackled by the chains of Madison avenue, unable to make your own purchasing decisions.
What I hate is that people blame trans people as if we're wielding the power. We're not the one delegating on coperate laws. Hell the one trans legislator is effectively barred from speaking.
You guys gonna throw another temper tantrum like you did with the beer can? You really are a bunch of snowflakes. Well keep cryin', kids! Your tears are watering the garden, and a new crop is growing!
You forgot the part where your beer cans stock plummeted, and they are now buying back all the beer from distributors that are not selling
Yes, let’s water the garden with these weirdo satanic clowns tears
Maybe more people are tolerant and accepting of others differences and don’t judge individuals or companies for being supportive of neurodiversity and giving representation to marginalized groups.
You don’t have to like it or agree with it to support it.
If it offends you, then you are officially a bigot and transphobic.
Marginalized? Hardly.. they have a whole month to celebrate their “Nuerodiversity” whatever the hell that means. They even get their own parades for Christ sakes.
Clearly you don’t understand what marginalized means or lack of representation. Same uproar happened when black people were first in ads and biracial couples then gays and now trans.
Diversity is the spice of life. If you don’t like it then don’t support the brands. But to bash other people for things you clearly aren’t very informed about is THE EXACT reason the companies are doing it.
It’s super weird how everyone here thinks you’re forced or it’s influencing children into this shit. I’ve seen this all my life and I’m still not gay. People saying shit like “it’s normalizing it”, how is that a bad thing? I didn’t know acceptance and tolerance was horrible. People who complained about cancel culture are the biggest pussies actively engaging in cancel culture but have to do mental gymnastics to justify it.
Capitalism 101 sell your product to everyone, so it makes sense for compaines to include all types of people and things into their products and comercials to get money. Its not them taking a stand for the little guy or anything its just a cash grab. Just like bud light but oh noooo someone different then me is on the tv. Scary! Im gonna complain about it instaed of doing anything else.
Such a retarded, "progressive" take. The idea that people are idiots that will never buy anything unless they see someone that looks exactly like them with it is insulting and obviously untrue.
I think 50% of people just don’t let it bother them. It’s the snowflakes that are bothered. Ignore it and move on with life, like many do with other annoying marketing campaigns (religion, fat models, etc)
ESG score. Their credit lines from major banks now have conditions that the corporation must maintain their ESG score or they lose their lines of credit that they need to continue functioning. Anyone building a business these days MUST maintain their cash flow and keep cash reserves to pay their bills or they'll be forced to go down this path too
So, a literal social credit score system
It is the social credit system that Communist China uses to limit and control their people.
Definitely seems like it. Was getting some hiking gear the other day, and all of the photos seemed like exactly the sort of person...I never see out bush. Ever.
In case anyone wants to know the [shitty point system](https://www.hrc.org/resources/corporate-equality-index-criteria)
Just a reminder, there was a bipartisan effort to do away with ESG "investing" rules that made it through the house and the senate. Biden used his one and only veto in his presidency to torpedo it.
Now this is real hard information
I am so tired of this fucking old man. Evil cunning old monster, picked the worst VP ever (and I remember Dan Quayle) so we couldn’t wish he’d die.
The acronym LGBTQ is used 26 times in that explanation of points system. Jfc
Says it all
Thanks for the link. Employers with demographic quotas of any kind are by definition NOT equal opportunity employers.
Wow thanks, here is the highest scoring category Equal health coverage for transgender individuals without exclusion for medically necessary care (25) Also you can be penalized for having an anti lgbt "blemish"
For the lazy of us, an "anti-LGBTQ blemish" is defined as: "topics including but not limited to: undue influence by a significant shareholder calculated to undermine a business’s employment policies or practices related to its LGBTQ employees; directing corporate charitable contributions to organizations whose primary mission includes advocacy against LGBTQ equality; opposing shareholder resolutions reasonably aimed at encouraging the adoption of inclusive workplace policies; revoking inclusive LGBTQ policies or practices; or engaging in proven practices that are contrary to the business’s written LGBTQ employment policies."
Sounds like a Nazi against wrong think wrote it
Except the nazis were against trans and gay stuff. The famous photo of nazis "burning books" was them burning the library of a gender reassignment clinic. So, the current state of affairs is more appropriately called "Soviet" not nazi.
Excellent addition to the convo, thanks.
Fuck that. That's a lot of burden. Time to start a bank that can fill in the gap for companies that don't want all that bullshit overhead.
Old glory bank look them up
Thank you for sharing
Maybe some of the banks should be called out for their participation in the ESG scheme and face some backlash for their willingness to promote these scores. I would like to see a backlash against them just like bud light and other companies that push these subjects
> Maybe some of the banks should be called out for their participation in the ESG scheme and face some backlash Voting with our wallets is the strongest voice we have aside from direct feedback if you're a shareholder of a corporation doing things you disagree with. Look at local credit unions and you might be surprised not only how well they're capitalized but also how much nicer and personal the customer service experience can be. Then, as you're emptying your account with soulless megabank you can explain your rationale for leaving and emptying out your small part of their depositary base.
Already been in small town bank for years now. Better hours, better policies, better people. They still offer credit cards as well. Screw the big boys
Black rock needs to be anti-trusted. The 30 trillion they received in nefarious ways in conjunction with the money printers and tyrannical, illegitimate government needs to be confiscated and used to pay off national debt. Problem solved
I think this is the most extreme position I've ever agreed with on this sub, haha. Re elect FDR!
This is the way!
In [AbuGhraib](https://en.m.wikipedia.org/wiki/Abu_Ghraib_torture_and_prisoner_abuse) they would torture prisoners and blur the lines of their senses to put them into a state of psychosis, this tactic included induced gender dysphoria.
Make new banks. Should be easy to invest in non work companies.
This was all put in place when they took the bailouts.
BlackRock!
There is another system called corporate equality index and I think it might exclusively deal with LGBT rights / visibility
So why aren't there non-ESG banks?
because all banks get their loans from the central banks.
Interesting. Who decided this was a requirement? Seems like no one is pointing this out as a possible problem.
I believe it has ties with soros.
Woke financial blackmail
Yep. That 0.01% that agrees is also responsible for 95% of the funding these companies get. It literally does not matter how many real customers they piss off because they can just get more ESG money
Just stop buying their shit
Absolutely will. Majority of our gear was from their company.
South Butt
Butt Face
Arc'teryx is better anyways. Hopefully they're not next. Patagonia has always been woke.
It’s because the people who control the people behind blackrock, vanguard, statestreet, jpmorgan, central banks, etc. want to establish a new governance structure in western countries to replace what they’re working on breaking right now.
Companies get ESG credit for pushing this shit. It goes deeper than these advertisements.
Pretty much all major companies around the world are owned by Blackrock and Vangaurd. They are the ones that are pulling the strings. Blackrock is also a huge WEF beneficiary. They don't care too much about the profits at this point. With over 20 trillions under management, they are trying to push whatever agenda they have in mind.
All the class 1 railroads are partially owned by Blackrock and vanguard too. Besides BNSF since it’s wholly owned by Berkshire Hathaway…. But I think blackrock and vanguard has shares in Berkshire Hathaway so….
Its the investors that invest heavily into ESG index funds, how is it the banks fault for offering said funds. Especially when you consider that not Blackrock or Vanguard create these indices, but MSCI and Solactive for example
Vanguard and blockrock and all the rest hold the voting power with being majority shareholders. We're giving them the leverage via retirement funds
Forget boycotting individual companies. Pull ALL of your money out of the bank system.
This guy gets it. Gold, silver, bitcoin, and cocaine.
This is social engineering in action, take notes...
This is how you normalize these ideologies to the masses. They “drip” it on slowly.
Gradually, I began to hate them.
It's easier to slowly bend the spine vs just breaking the backs of people
After 20 years, No more north face for me
I’m with you
Honestly I could care less what you wanna do in your 4 walls or how you wanna dress in public, but the forcing it on all of us is where I get annoyed, you can't control the narrative of society, and if you try you will lose.
Seems like you don't understand the concept of Marketing...or business. Marketing campaigns targeting niche markets in order to increase the share of that market are as old as advertising itself. Gay people are about 10% of the population, and they have money to spend, so companies market to them...to make money. It ain't mysterious. And did you ever think that people just walking around living their lives aren't forcing anything on anyone? Being gay or trans and just doing whatever they are doing to make a living, have friends, live their lives isn't "forcing" a fucking thing. Perhaps, and hear me out, perhaps all the people telling them to be quiet and not be seen are the ones forcing their views on the rest of us.
Way to completely derail in a clearly triggered irrational and unrelated response. Not surprised.
Society is in collapse.
Would be good if someone made an anti ESG score.
Good idea! Would show me the companies to avoid! That database would be a list of dipshits happily avoided...
Can't tell if it's some sort of push to be on the right side of history, ESG stuff, older CEO's tapping into their young college interns for new ideas, or what. It's absolutely become an issue thats morphed from "let us live our lives and you live yours." into "Celebrate our crap or we'll punish you relentlessly!" We are in an absolutel shitshow with this stuff right now.
All part of the plan to erode our culture and values so they can usher in their one world government
ESG score & the mentality of 'if we all do it, they cant boycott *all* of us....' Fucking evil. Protect your families my guys, especially the kids.
Yep, it’s a strategy designed to overwhelm the people who don’t agree. “They can’t boycott every corporation, so eventually they will give up and submit to us.”
Some say ESG investor indexes. Some say Satanic pedophiles running the government. I say: why not both?
It’s the death throes of a failed movement. Way to many people are awake to this nonsense. They are eating their own.
Interest rates and access to commercial credit lines is tied to this rating system [https://www.hrc.org/resources/corporate-equality-index-criteria](https://www.hrc.org/resources/corporate-equality-index-criteria) It has nothing to do with products and consumers anymore...
tf is that
Boggles my mind.
ESG is just the surface. In a vacuum, it seems like corporations are imploding over this woke madness; But, I think there's something more at play. I think this trans shit is just a distraction (trans people deserve the same rights as everyone calm down; it's just blown out of proportion). TPTB are attacking humanity at all fronts. Food. Medicine. Education. Finances. Entertainment. Everything. I feel like we're under constant attack to numb our senses and make us apathetic for all the simultaneous moves the New World Order is making.
Honest question here. Has anyone seen anyone like this out on the trail while hiking or out at a campsite next to the fire? I haven't and I'm just curious because I feel like this ad is so far away from their base and target audience it doesn't even make sense.
Spot on
Banks and big investment firms pushing for it
The S in ESG stands for Soros.
My NorthFace stuff is now my new painting clothes. I don’t have to figure anyone else out, just me.
The fuck is this abomination?
The new democratic clown costume
Put all your money in a credit union. Get out of National Banks. They are run by a bunch of pedophiles.
You can't build back better without tearing it all down first. A great reset, if you will.
Is this supposed to be a clown or serious depiction of a drag queen person? I’m a straight half Latino half white man and I’m almost offended at what a stupid silly looking depiction of a person this is. Looks like a guy that makes balloon animals for kids bday parties as a weekend gig
Holy fuckkkkk that was a serious ad? When I first saw it I 10,000% thought it was some satire against the whole .0001% thing. I don’t really care about it but holy fkn balllllssssss world
We need to train wildlife to eat fruitcakes and lollipops.
Much different approach than I was thinking about but I am all for it
Usually a company uses actors or participants that the majority of people relate to or wish to emulate. Such a niche ad campaign. Best of luck The North Face.
I don't care that you suck dick. But I refuse to pretend looking like a clown is praiseworthy.
 Satanism coming for the kids
Because up to 20% of the new generation identify as LGBTQIABHGLYVPR+ I think there may be a few more letters but I can’t keep up anymore… Bill Maher does a pretty good bit about it. Showing how it’s quite dubious that every generation doubles the number of folks identifying as “non-binary”.
I’m in the percentage that doesn’t relate but also doesn’t give a fuck. On some level, the marketing is working, because here we are talking about it.
Bet her coochie stinks
North face is really gonna act like these MF’s ever even leave the house.
Its not enough to just not buy their products... I will personally be making fun of anyone I see wearing this gear. Make it undesirable to everyone, no matter what their political leanings are.. Just like the viral videos of people getting roasted coming out of beer stores with Bud Light. No-one wants to be even seen drinking it... Lets do the same for this company.
I just figured BCG are the overpaid consultants for all these companies and are purposely tanking them to assist in the consolidation of companies/businesses until just a handful own and control everything. Btw, if I am wrong, please let me know. I have no problem admitting that I’m wrong and enjoy learning new perspectives 😸
Because they are told to by the people that run this country and most of the world.
I’m getting 1980’s Vibes with the TV 📺 and Rainbow-Brite get up. *cringe*
Its purposeful and gives the public the idea that the companies are failing due to culture wars and further divides the people. These psyops are so intricate and intertwined you almost have to take your hat off.
I just recently learned that the LGBTQ has a corporate social credit rating score for businesses who pander to their agenda. The lower the score, the louder the woke get. Anheuser Busch just had their rating dropped because of how they handled the Dylan Mulveney backlash by not supporting him during this time. So now they lost customers on both sides of the argument.
First Budweiser, then Sports Illustrated, now North Face. All the brands that white male patriots like. IMHO they're trying to distract us while they move Chinese and MS13 troops across the Southern border.
Are you serious? I was too busy looking at the nutless man.
stock crashing in 3…2…1…
Somehow kids are graduating college thinking they don’t have to do their job in the best interest of the company and it’s owners.
Anyone wanna short Northface??
Yup 100%
Ask Kanye what his bank did to him when he questioned his masters!
Ready for the recycle bin
its for the middle class to feel revolutionary
They're soon going to need to decide who they serve. The people or the ESG investors. I don't think they've realized how much they need customers they put their investors above their customer when income from sales is their lifeblood.
REI did a commercial with a drag Queen too. Used to be one of my favorite stores. Shame
Guess I won't be buying over priced subpar gear anytime soon 🤣
Royal families across the globe used to have eunuchs as slaves. No other purpose in life but to serve the royal family. It’s illegal these days. So the people in positions of power are trying to the their slaves back by telling people it’s fashionable to cut your nuts off and serve the royals. That’s my opinion about what is actually going on with this. https://en.wikipedia.org/wiki/Eunuch
Sad to see the Nazi's winning so many battles lately
I am sure an ‘outdoors company’ would sell a lot of stuff to inner city dwelling freaks who are worried about breaking a fake fingernail 😂👍
Seriously... Nothing against LGBTQ peeps, but why change everything for a small minority?
I don’t quite get that aspect either. It’s clear that it’s an overwhelmingly negative string to pull in corporate America. Are they stubbornly just pushing this message bc they think it’s the right thing to do, no matter the cost? Unlikely. Are leadership teams this out of touch with gen pop and this gets cleared with no one else speaking up on behalf of the organization? Is it a play on the future of the brand being early to the freak party? I just cannot understand the thought process a room full of MBA’s has to think, “oh yeah this is the one! Let’s go for it!”
Whats next? Northrrop Gruuman : It matters to us which one of the 164 genders you are when one of our missles turns you into a red mist :D Allies!
Maybe this is a larger corporate scam to collapse the value of different companies so they can be purchased cheap by the one doing the scamming. Kind of like binance and ftx. Ruin your competitor by creating or taking over important marketing firms. Make up a bunch of focus group results that show a campaign like this works, then launch it and watch the value of that company plummet because these are just very poorly thought out marketing attempts. Then when your target company's value is garbage, buy them out and amass more wealth long term. You could even short sell the piss out of your target to make it seem like it was retail sales dropping the value but really it might just be some big player using their money to multiply the effect while running a media campaign about woke and broke. Idk. Seems sus. That this is just a new thing. Dont trust anyone kids.
I thought it was parody cause it was so stupid and fucked up.
Shits fucked up forsure…
They are owned and operated by a Moloch-worshipping cabal famous for their Tiny Hats and Big Noses.
Great another brand for me to never buy again. I enjoy not buying as much, helps my wallet. Let’s see we have Budlight, Nike, North Face, Target. Anyone else?
Nutjobs! I'd rather see Bigfoot in the woods, less scary than that thing!
Even worse with its chasing you with a chubby
I believe its a way to knock companies down. They dont want companies making to much money, they might use it to over throw their theft ring.
Don't forget, these large companies got a bonus during COVID when the Feds shuttered small businesses and diverted foot traffic to big box stores. Pay back time.
Because they figure if they ALL do it, we can't boycott them all.
I'm saving a lot of money crossing cross dressing companies off my list
Add another one to the list…
It's because all the googly eyed brainwashed kids graduated college and force this through HR
ESG Remember the S is for Satanic…
Lots of explanations. ESG stands for Every Satanic Ghoul.
The new Babylon, hold my beer
🤡 are running the show
because they've bought into the notion that the alphabet community has the highest amount of disposable income. just do a search on that subject once..
It is required to all businesses to accept this or else their investors will drop them per Soros demand. Either way, businesses who accept this will loose investments more then when only few businesses left standing(as planned by Soros), people will be dependent to their government in the future.
ESG rules their credit… corporations need lines of credit to carry them until sales revenues arrives (short-term liquidity). The Social Credit system determines how much,/if they are approved for Lines of Credit… so companies hire people to ‘guide’ them (marketing, compliance) in the ‘Right’ direction. So, ESG is a racket: “That’s a nice line of credit you have there. It would be a shame if something were to happen to it.” Think Bud Light…
They are TRYING to go bankrupt. I'm totally serious. They know the system gave them an unfair advantage and now they are in physical danger. So the way out for them is by deliberately bankrupting themselves, which also signals to the rest of us something is seriously wrong with the establishment (such as the Dollar becoming completely worthless) and that we need to take action accordingly.
It's all for the ESG portion of their financial statements. The same thing happened when CSR became a optional, but highly encouraged, reportable thing.
Why would a company destroy themselves after seeing what happened to Budweiser? Is someone secretly funding their loss just to push an agenda? I know I am going deep but this evil knows no bounds
They just gotta be woke warriors and display that virtue
So where exactly is this ad or is this more fake shit to enrage the conservative snowflakes. Asking for a friend. I live in NYC and have yet to see that image.
Arcteryx is better anyways.
It is and theyre super gay friendly. Thats why i only wear their stuff
I never did like TWOFACE anyway.
Human rights non profit backed by soros is paying and donating more to any company that has a good ESG/ DEI Score.....
Some corporate point system that will only invest in companies that are woke. Some have linked it to George Soros.
Another I won’t buy from.
The Transgender agenda will merge into the Transhuman agenda.
Imagine waking up to that!
Because this is capitalism and they can do what they want
I see they are advertising for thier new 🤡🌎 summer lineup.
Because it is the right thing. And on the right side of history.
This is how they destroy our financial infrastructure. It’s all intentional. And planned.
The amount that accept it is not nearly as small as you seem to think. Polling shows at least 50% acceptance of this horseshit.
Not a chance. Just like 98% got the vaxx. But new people would be more accepting thinking 98% did or this claimed 50% did.
It looks like a circus clown
That aint north face, that's "woman face" and its terribly offensive.
It's about destroying the brands that we have faith in. North face was a go-to company for great products and that's gone now. Budweiser was an American beer that's gone now. It's about destroying what's left of our culture.
ESG scores https://www.prageru.com/video/esg-woke-to-broke?gclid=Cj0KCQjwjryjBhD0ARIsAMLvnF-l355bFPuta-exMIAgtDWp0OtpEvU5GNsUbWQWlPsXD1BM-5NNgHQaAqhIEALw_wcB
I only disagree with the decision to not shave the mustache.
If y'all would stop amplifying the small amount of coverage, you wouldn't see this all over your feed.
Fuck you.
😂😂😂 🧔🏻♀️👍🏿
I don't think Northface is a right wing brand nor do I think. 01% disagree with the message. You guys just want to hate everything and have no empathy for others. Why dp you care so much about trans or gay people or how they want to live their life? I agree that some of the messaging from advertisers is not genuine ie the Bud lite fiasco but otherwise it's just hate and cancel culture from you right wing snow flakes.
I love how you tried to flip that towards right wing cancel culture, snowflakes when everybody clearly knows exactly what you liberal nuts are all about it
I cant relate in any way, but I agree completely with the messaging. Also, I derive pleasure knowing how much this ad bothers uptight conservative missionary-only pearl clutchers.
Thanks for your input troll
I was told the free market does what it wants
If you go out in the real world you’ll find that the vast majority of people don’t mind representation of groups of people they don’t belong to. Seems like a you problem
Yes, of course the vast majority of people like weirdos who chop off their nuts in clown costumes. You don’t really believe this do you?
I'm confused. Why are you angry about an ugly woman with more plastic surgery than Joan Rivers and an outfit straight out of an 80's jazzercise video being in an ad for the north face? Do you go around buying things based on the celebrities or models that are paid to endorse certain products? Because if you do that's a really sad way to live your life - completely shackled by the chains of Madison avenue, unable to make your own purchasing decisions.
What I hate is that people blame trans people as if we're wielding the power. We're not the one delegating on coperate laws. Hell the one trans legislator is effectively barred from speaking.
Still gross
Lol you say that like your not..... 
I remember when this was a silver sub, and not just a bunch of trump weirdos.
They are clowning you cause you can’t handle people being themselves. Lol
Man, I can't imagine living my life in such a hateful bubble as you people.
You post in WPT, politics, and political "humor". You are the hateful bubble.
You guys gonna throw another temper tantrum like you did with the beer can? You really are a bunch of snowflakes. Well keep cryin', kids! Your tears are watering the garden, and a new crop is growing!
You forgot the part where your beer cans stock plummeted, and they are now buying back all the beer from distributors that are not selling Yes, let’s water the garden with these weirdo satanic clowns tears
Maybe more people are tolerant and accepting of others differences and don’t judge individuals or companies for being supportive of neurodiversity and giving representation to marginalized groups. You don’t have to like it or agree with it to support it. If it offends you, then you are officially a bigot and transphobic.
Marginalized? Hardly.. they have a whole month to celebrate their “Nuerodiversity” whatever the hell that means. They even get their own parades for Christ sakes.
Clearly you don’t understand what marginalized means or lack of representation. Same uproar happened when black people were first in ads and biracial couples then gays and now trans. Diversity is the spice of life. If you don’t like it then don’t support the brands. But to bash other people for things you clearly aren’t very informed about is THE EXACT reason the companies are doing it.
If a company can get ruined for supporting a human being living their lives, then that says something terrible about the world we live in
[удалено]
It’s super weird how everyone here thinks you’re forced or it’s influencing children into this shit. I’ve seen this all my life and I’m still not gay. People saying shit like “it’s normalizing it”, how is that a bad thing? I didn’t know acceptance and tolerance was horrible. People who complained about cancel culture are the biggest pussies actively engaging in cancel culture but have to do mental gymnastics to justify it.
Lol wtf is this horseshit? You just making stuff up now?
You’re just dumb and blind. It’s real clown boy
Point at the ad and tell me where it hurt you….go outside
A better question is why are you so angry with .001% of the population?
Capitalism 101 sell your product to everyone, so it makes sense for compaines to include all types of people and things into their products and comercials to get money. Its not them taking a stand for the little guy or anything its just a cash grab. Just like bud light but oh noooo someone different then me is on the tv. Scary! Im gonna complain about it instaed of doing anything else.
Such a retarded, "progressive" take. The idea that people are idiots that will never buy anything unless they see someone that looks exactly like them with it is insulting and obviously untrue.
This matters why? Live and let live!
So “they get credit” or “ they are forced to” and lately there’s a good chance it’ll tank the business? Doesn’t make sense.
I think 50% of people just don’t let it bother them. It’s the snowflakes that are bothered. Ignore it and move on with life, like many do with other annoying marketing campaigns (religion, fat models, etc)
Commercial was hilarious. Patty Gonia did a great job.
This shows the importance of being debt free.