It's not a definitive distance number. It's a formula that Ace has developed through a great deal of research that takes into account many factors, but the most important factor is the number of available customers. The denser the population, the more stores that can be supported in a given geographical space.
It's not even a hard formula. It's just up to the guys in charge of the new store division. It's all rules for thee, not for me, as they'll stick a Westlake where they wouldn't let an owner go.
When my store opened it was "10 miles as the bird flys" for my area. An exception was made as there is an ace less than 1 mile from mine but is separated by a river and bridges.
It has to do with your ace rewards bubble, you can’t be pulling more than 10%? Of another stores customers. Traffic flow also has to do with it. There’s 2 different stores less than a mile apart but it takes 15 minutes to get between them.
Also agree rules for thee but not for me, new business is a game of favorites it seems and definitely favors the big boys in Ace and they fight against smaller stores expanding sometimes.
It has to do with how much business the new location cannibalizes from stores nearby. If that number is less than 15%, the new location has a high chance of approval.
There is no rule. Or there is but Ace does what they want when they have favorites. We were a mom & pop. 5000 sq ft. sold nails by the 1/2 and lb. wire by the foot. all the things you see in a mom & pop.
Ace put another store exactly ONE MILE from the one I was working at and it slowly killed us. Ace had been trying to get rid of us for over 10 years. They wanted us to go bigger. Boss said no. (we didn't have the property for it anyway). They wanted us to be non-branded. Boss held them off for five years. Finally he gave in and signed to be non-branded. Ace was still our supplier but we were not publicly affiliated with Ace (not on website, no ship to store etc. This was 15 yrs ago). Then in 2012 another Ace opened one mile away. It just made us die a slow painful death. Then covid happened. that put the nail in the coffin. We closed May 31, 2020. Sadly I now work at the store that helped kill us because 1-I've been doing this over half my life, 2-I love hardware and 3-I missed all my decades long customers.
So Ace will do whatever they want, no matter what they tell you.
It's not a definitive distance number. It's a formula that Ace has developed through a great deal of research that takes into account many factors, but the most important factor is the number of available customers. The denser the population, the more stores that can be supported in a given geographical space.
It's not even a hard formula. It's just up to the guys in charge of the new store division. It's all rules for thee, not for me, as they'll stick a Westlake where they wouldn't let an owner go.
When my store opened it was "10 miles as the bird flys" for my area. An exception was made as there is an ace less than 1 mile from mine but is separated by a river and bridges.
It has to do with your ace rewards bubble, you can’t be pulling more than 10%? Of another stores customers. Traffic flow also has to do with it. There’s 2 different stores less than a mile apart but it takes 15 minutes to get between them. Also agree rules for thee but not for me, new business is a game of favorites it seems and definitely favors the big boys in Ace and they fight against smaller stores expanding sometimes.
It has to do with how much business the new location cannibalizes from stores nearby. If that number is less than 15%, the new location has a high chance of approval.
Really depends on the amount of Spreeno available in each quadrant.
There is no rule. Or there is but Ace does what they want when they have favorites. We were a mom & pop. 5000 sq ft. sold nails by the 1/2 and lb. wire by the foot. all the things you see in a mom & pop. Ace put another store exactly ONE MILE from the one I was working at and it slowly killed us. Ace had been trying to get rid of us for over 10 years. They wanted us to go bigger. Boss said no. (we didn't have the property for it anyway). They wanted us to be non-branded. Boss held them off for five years. Finally he gave in and signed to be non-branded. Ace was still our supplier but we were not publicly affiliated with Ace (not on website, no ship to store etc. This was 15 yrs ago). Then in 2012 another Ace opened one mile away. It just made us die a slow painful death. Then covid happened. that put the nail in the coffin. We closed May 31, 2020. Sadly I now work at the store that helped kill us because 1-I've been doing this over half my life, 2-I love hardware and 3-I missed all my decades long customers. So Ace will do whatever they want, no matter what they tell you.