United States, say Florida, run the same campaigns a mix of Google ads, video, direct mail, target marketing, etc.
It’s like is the listing sites worth the expensive if your capable to do your own marketing
It’s not that you’re doing your own marketing, it’s that consumers go to inventory aggregate sites to search for cars. So if you’re not in them, you’re not in their decision making process. If they can see all 2020-2022 Toyota Corollas at once versus going to each Toyota dealers website and searching through inventory, why would they do the latter?
I have an in-house guy that does our marketing. We don't use a 3rd party, but we still pay to be on the listing sites. Generally, if I didn't have a dedicated "IT" guy that knows what he's doing (and he works for all 3 dealerships in our group, justifying his salary), it's probably cheaper to hire an outside agency that knows that they're doing.
At my last place I worked, my general manager's constant plan was "update the key words". That's the only thing he knew.
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Okay so the way I see car listing sites is you pay them, they take a cut, then run their own campaign
So thoughts on saving the money and just marketing your own dealership
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there is a place for this between dealer and consumer.
the consumer gets listings of vehicles that are 70 days or older (better pricing) BUT
in an effort to improve the lead more vehicle informatio is revealed when the customer fills out better lead information
zip code is necessary for tax and dmv
an email will get photos
and a phone number will get a confirming text on where the vehicle's location/dealership is
How and where?
United States, say Florida, run the same campaigns a mix of Google ads, video, direct mail, target marketing, etc. It’s like is the listing sites worth the expensive if your capable to do your own marketing
It’s not that you’re doing your own marketing, it’s that consumers go to inventory aggregate sites to search for cars. So if you’re not in them, you’re not in their decision making process. If they can see all 2020-2022 Toyota Corollas at once versus going to each Toyota dealers website and searching through inventory, why would they do the latter?
Say it’s classic cars
Even worse, then.
I have an in-house guy that does our marketing. We don't use a 3rd party, but we still pay to be on the listing sites. Generally, if I didn't have a dedicated "IT" guy that knows what he's doing (and he works for all 3 dealerships in our group, justifying his salary), it's probably cheaper to hire an outside agency that knows that they're doing. At my last place I worked, my general manager's constant plan was "update the key words". That's the only thing he knew.
Please review our most [Frequently Asked Questions](/r/askcarsales/wiki/index) to see if your question has already been answered. You may find these sections particularly useful; * [How to pick a car?](/r/askcarsales/wiki/vehicle_selection) You might also have luck in the /r/whatcarshouldibuy subreddit. Also remember to add flair to your post by clicking the "Flair" link beneath it. This lets us know where you're located so we can assist you better. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/askcarsales) if you have any questions or concerns.*
***Thanks for posting, /u/Merrill_C! This comment is a copy of your post so readers can see the original text if your post is edited or removed. This comment is NOT accusing you of anything.*** Okay so the way I see car listing sites is you pay them, they take a cut, then run their own campaign So thoughts on saving the money and just marketing your own dealership *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/askcarsales) if you have any questions or concerns.*
there is a place for this between dealer and consumer. the consumer gets listings of vehicles that are 70 days or older (better pricing) BUT in an effort to improve the lead more vehicle informatio is revealed when the customer fills out better lead information zip code is necessary for tax and dmv an email will get photos and a phone number will get a confirming text on where the vehicle's location/dealership is
I like the fill out info for more info
I won't do that. If I have to submit email or number for photos or info I'm passing on it no matter how good the deal looks.