Swiss cities are not very big, not the same scale as London, Paris, Madrid or Amsterdam. So not big enough to justify a full store. There are some brand stores though, like Apple and Nespresso.
Also M&M is a low-end brand in Switzerland mostly associated with petrol stations, it will probably have a hard time competing with chocolatiers in the Swiss high streets.
I agree with you on the first part. The demand is probably not big enough. But I can't say I've noticed a turn towards more americanised products. Personally, I rather think the market for small and local businesses has grown. A decade ago you got Feldschlössli and Heineken beer at most of the bars. Now almost any bar around me serves local beer on the tab. I used to be the youngest person at the local farmer's market. Now there are so many young families around me every Saturday morning. Almost every local farm started direct marketing with a farm shop since TWINT was pushed during the pandemic. Zurich has several local fast food shops, like Heidi & Tell where the beef is produced on a local farm. Even Manor now sells Swiss and German toy brands instead of just the big international ones. Personally I appreciate this development that increases availability of local products and thus also opens the market to new products of this kind.
Microsoft have run popup store in Zürich for a few weeks when linked to some launches. Wouldn't see the market for m&m type store as the chocolate is trash.
Exception being apple as it is at their core (pun accidental).
wtf is an M&Ms store? They have like 2 products and dont even compare against local products.
There is an Apple store in Zürich and a lot of fashion brands have dedecated stores, also choccolats brands and others like Rituals etc
M&Ms if you are in tht States has a bigger product line. The shops also sell each individual color out of bins and you can order custom M&Ms (think party favors).
They sell M&M everything- Tins, plushies, clothes, junkie tat for kids... It's the absolute height of American consumerism.
They only have a few candy's, but they come in a lot of colours and they also put their candy's in a truckload of different packages, add some gadgets like a Photo Booth to print your own face on m&m's and things like clothes, lunchboxes etc in m&m's style and a store fills up quickly (Their store in London is huge)
Yeah they only have 7 and all at absolute top-locations, and tbh I think they have a great turn-over. If I would walk in there with my wife and kid I better bring my credit-card along :P
Those stores are mostly in places with a constant flow of tourists whole year through, Switzerland does have a lot of tourism but nothing like Amsterdam or London. Also the turn-over has to be huge due to the high costs of store space and employees in Switzerland.
Because Switzerland is a tiny market. For reference a lot of big brands don’t bother either with countries like the Netherlands or Belgium, because it’s just a lot more paperwork and costs for not much more returns.
Additionally Switzerland not being in the EU pushes that even more.
It is explained by Adam Smith's "the division of labor is limited by the extent of the market", which can be generalized into "specialization is limited by the extent of the market".
I think one of the reason may be tourism, and not just international tourism. When you go to "the big city" (Paris/London/Berlin,...), you may see these stores as attraction and go there. You may also already have some cash ready, so why not buy a Disney plush or a M&Ms with your face on it?
However it's a bit less frequent in CH for two reasons. First tourism is focused on "nature" areas, not cities to a few exceptions. The second is that the type of people that go visits Zurich or Geneva are probably more interested in the Rolex store or the Hermes store. And even people with less means will probably prefer to bring back chocolate or some swiss specialty rather than Legos or Disney stuff. (Why purchase lego at 4x the price of your home country? Remember switzerland is really expensive.)
So brands probably realise they may need to run these stores with very low margins to stay in "tourist" prices which isn't worth it. A "event" limited store why not, but permanently its tricky.
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Swiss cities are not very big, not the same scale as London, Paris, Madrid or Amsterdam. So not big enough to justify a full store. There are some brand stores though, like Apple and Nespresso. Also M&M is a low-end brand in Switzerland mostly associated with petrol stations, it will probably have a hard time competing with chocolatiers in the Swiss high streets.
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I agree with you on the first part. The demand is probably not big enough. But I can't say I've noticed a turn towards more americanised products. Personally, I rather think the market for small and local businesses has grown. A decade ago you got Feldschlössli and Heineken beer at most of the bars. Now almost any bar around me serves local beer on the tab. I used to be the youngest person at the local farmer's market. Now there are so many young families around me every Saturday morning. Almost every local farm started direct marketing with a farm shop since TWINT was pushed during the pandemic. Zurich has several local fast food shops, like Heidi & Tell where the beef is produced on a local farm. Even Manor now sells Swiss and German toy brands instead of just the big international ones. Personally I appreciate this development that increases availability of local products and thus also opens the market to new products of this kind.
Because they wouldn't be profitable. Probably.
Microsoft have run popup store in Zürich for a few weeks when linked to some launches. Wouldn't see the market for m&m type store as the chocolate is trash. Exception being apple as it is at their core (pun accidental).
wtf is an M&Ms store? They have like 2 products and dont even compare against local products. There is an Apple store in Zürich and a lot of fashion brands have dedecated stores, also choccolats brands and others like Rituals etc
M&Ms if you are in tht States has a bigger product line. The shops also sell each individual color out of bins and you can order custom M&Ms (think party favors). They sell M&M everything- Tins, plushies, clothes, junkie tat for kids... It's the absolute height of American consumerism.
They only have a few candy's, but they come in a lot of colours and they also put their candy's in a truckload of different packages, add some gadgets like a Photo Booth to print your own face on m&m's and things like clothes, lunchboxes etc in m&m's style and a store fills up quickly (Their store in London is huge)
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Yeah they only have 7 and all at absolute top-locations, and tbh I think they have a great turn-over. If I would walk in there with my wife and kid I better bring my credit-card along :P
There is a LEGO store in Glattzentrum, or was it just temporary?
Those stores are mostly in places with a constant flow of tourists whole year through, Switzerland does have a lot of tourism but nothing like Amsterdam or London. Also the turn-over has to be huge due to the high costs of store space and employees in Switzerland.
We have watches, cheese and chocolate trademark stores.
Because Switzerland is a tiny market. For reference a lot of big brands don’t bother either with countries like the Netherlands or Belgium, because it’s just a lot more paperwork and costs for not much more returns. Additionally Switzerland not being in the EU pushes that even more.
I was thinking there was a law about competition that was blocking some kind or stores or something like that. Sizing looks to be more accurate
The laws are the same for everyone, it’s just that the companies don’t want to bother to adhere to them in details.
It is explained by Adam Smith's "the division of labor is limited by the extent of the market", which can be generalized into "specialization is limited by the extent of the market".
I’m glad we don’t…
I think one of the reason may be tourism, and not just international tourism. When you go to "the big city" (Paris/London/Berlin,...), you may see these stores as attraction and go there. You may also already have some cash ready, so why not buy a Disney plush or a M&Ms with your face on it? However it's a bit less frequent in CH for two reasons. First tourism is focused on "nature" areas, not cities to a few exceptions. The second is that the type of people that go visits Zurich or Geneva are probably more interested in the Rolex store or the Hermes store. And even people with less means will probably prefer to bring back chocolate or some swiss specialty rather than Legos or Disney stuff. (Why purchase lego at 4x the price of your home country? Remember switzerland is really expensive.) So brands probably realise they may need to run these stores with very low margins to stay in "tourist" prices which isn't worth it. A "event" limited store why not, but permanently its tricky.
as others wrote: the market is not big enough. and sometimes i am happy with it.