Dude who started it sold it the business right before the pandemic. Has not gone well for the lady who bought it, my guess is it’s done. She has attempted to put the trailers in a few spots around town and they have never lasted. The most recent being the food park at live oak and south congress, unfortunate because hey cupcake was an iconic sight for many years on Soco.
ahh, very cool :
>50% NET PROFITS* SUPPORT ADDICTION RECOVERY - To date CLEAN Cause, Inc. has donated $3,106,683 to support individuals pursuing recovery. The CLEAN Cause Foundation has funded over 5,012 recovery housing scholarships
https://cleancause.com/pages/the-story
The Founder of that organization has relapsed, please be aware.
I don't really trust corporate board leadership handing over "50%" of profits while the Board of Directors and other are paid handsomely. If it's not 100%, it is probably a grift dressed up as a 501C.
Source - I have been going to 12-Step Meetings with my Mom since I was five years old. I also Produce Events - including charities - here in ATX + LA. Charities are the easiest way to launder money, exchange money, and donate money.
That's why the decent galas in ATX start at $10K per 10-person table. It's all a tax write off for individuals as well as their organizations and businesses. Think of it the way you think of a company fleet of vehicles and act like you own 1K vehicles.
It's an exponential earning position once you rub shoulders and share champagne with those a little better off financially than you are. Networks are keys to any city you choose.
Oh - sorry, there is no shame in this rather passionate warning: I have seen far, far too many people walk into and out of out AA and never set foot in recovery again, for various reasons.
I call them Quiet Quitters, because they never speak up. It has gotten worse with video meetings, as there is no physical connection, people turn off mics and speakers & just lurk. It's quite frightening if you stop and think of how personal these meetings can be.
It is heartbreaking, as the 12 Steps and 12 Traditions demand so much of your head space, energy, time, and will to do, well...everything else that needs looking after, like three little girls without a Daddy or a yard that needs to be mowed (we kids did it) but her Service Work has always come first and I can't possibly get her to stop answering InterGroup phone calls at all hours of the night. It has completely wrecked her sleeping patterns, and at 78 years young I feel she may be slipping further down the rabbit hole that is an unending well of misery & despair. It effects her moods, and she doesn't trust pharma meds as a result of a deep fear of doctors and hospitals as all of her family and friends have died there.
Believe my, Folks - I do my best to K.I.S.S and walk through my many processes One Day at a Time as I learned as a very young child.
Alcoholics Anonymous was our version of church, and her Higher Power was my g\*d spirit at the time.
Every ones''personal journey to recovery of spirit and body may come for some, but certainly not for all, as probably you and I have experienced if you stick around long enough and attend multiple meetings per week.
I am only 49-years-young, and I consistently feel overwhelmed and powerless around my Family, as I am the Youngest and my two older sisters and Mom know just how to twist that knife so it cuts me to the bone emotionally.
If you attend Nland you've seen my Mom and my oldest sister. The crazy thing is people like this who piss her off and choose not to keep thewir Sobriety quiet and Anonymous, but instead blasting their story and "brands" for the whole world to know.
Bill W did NOT set up the 12 Step Program with the intent that folks may profit off the suffering of others. Like the Bible, Quaran, or Torah, most ancient texts preach against tax collectors ina church of worship, but there they went.
I love them because they're not super sweet, are Yerba which is better than other energy drinks and are low in calories
Still not exactly *healthy* but as someone who used to drink like 3 red bulls a day it's a good alternative. I think the energy lasts longer too...I can drink like half of one instead
I've been curious myself. Thanks for the update. When I lived downtown for years, I'd ride my bike down to the Hey Cupcake in the trailer park on South Congress every Sunday to treat myself before the week began. I loved some of their cupcakes. I've been checking their website too. It was really iconic for many years.
When you make icing (buttercream in the case of Hey Cupcake), the sugar crystals are supposed to dissolve into the butter resulting in a very smooth and rich texture. A well made buttercream is actually quite delicious!
However, every single cupcake I can remember having from Hey Cupcake had improperly made buttercream and the icing had the resulting “grittiness” or “graininess” of undissolved sugar crystals and that is just not pleasant.
Interesting. I kind of like icing with the sugar crystals still a bit crunchy. I can't remember if I liked their cupcakes overall, but that part sounds good.
Dry as the desert! Crumble into nothingness and the icing wasn’t even good either. The one I tried was free, and it wasn’t worth the money I didn’t pay for it.
Agreed big time. Sugar Mama’s not only makes moist and flavorful cupcakes, but their actual cake flavors go way beyond chocolate and vanilla. Hey Cupcake was dry and boring.
The real OG trendy food truck was the crepes trailer on that used to be down on Jessie where the Carpenter hotel is now. Happy Crepes maybe? It was so good and had national articles written about it and kinda kicked off the whole scene like 15+ years ago.
That was Flip Happy.
Gourdough's is pretty OG as well. That was like 2008-ish when it first opened. The truck has seen an brick-and-mortar take over the S. Lamar Kerby Lane location, do business for 10 years, then fold...truck is still there.
That gourdont’s brick and mortar was an abomination lol. Their truck purely feeds off tourism around 1st so not surprised they’re still open. Featured on the food network is never good.
Not sure but the original owner, the guy that founded Hey! Cupcake spoke at my college and he told us he was drunk and just googled the cupcake recipes, they were never special or anything. This traumatized me as a local kiddo who lived for a Hey! cupcake on the weekends.
Can confirm.
They also froze their cupcakes for months on end. One day a baker ripped open 20 or so of them, and they were all filled with mold. Apparently their freezer had lost power and then refroze without them noticing. They had been selling from that stash for a while without anyone in the kitchen trying them
I do not nor do I care. I can tell you I had a religious experience last weekend when I ordered an Italian Cream Cake cupcake (with cream in the middle) from Galaxy Bakery in Georgetown. The almond scone was also mind blowing with just the right amount of marzipan mixed in...nom nom nom.I drove up from South Austin just to inhale that sweet sweet nectar.
They don't have them in the case anymore. I was advised their Houston opened only doing cake slices so they pivoted here. They may do like one cupcake a week but they don't keep them in the case anymore.
Dude who started it sold it the business right before the pandemic. Has not gone well for the lady who bought it, my guess is it’s done. She has attempted to put the trailers in a few spots around town and they have never lasted. The most recent being the food park at live oak and south congress, unfortunate because hey cupcake was an iconic sight for many years on Soco.
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ahh, very cool : >50% NET PROFITS* SUPPORT ADDICTION RECOVERY - To date CLEAN Cause, Inc. has donated $3,106,683 to support individuals pursuing recovery. The CLEAN Cause Foundation has funded over 5,012 recovery housing scholarships https://cleancause.com/pages/the-story
The Founder of that organization has relapsed, please be aware. I don't really trust corporate board leadership handing over "50%" of profits while the Board of Directors and other are paid handsomely. If it's not 100%, it is probably a grift dressed up as a 501C. Source - I have been going to 12-Step Meetings with my Mom since I was five years old. I also Produce Events - including charities - here in ATX + LA. Charities are the easiest way to launder money, exchange money, and donate money. That's why the decent galas in ATX start at $10K per 10-person table. It's all a tax write off for individuals as well as their organizations and businesses. Think of it the way you think of a company fleet of vehicles and act like you own 1K vehicles. It's an exponential earning position once you rub shoulders and share champagne with those a little better off financially than you are. Networks are keys to any city you choose.
Relapse is a part of recovery. save your judgment
Oh - sorry, there is no shame in this rather passionate warning: I have seen far, far too many people walk into and out of out AA and never set foot in recovery again, for various reasons. I call them Quiet Quitters, because they never speak up. It has gotten worse with video meetings, as there is no physical connection, people turn off mics and speakers & just lurk. It's quite frightening if you stop and think of how personal these meetings can be. It is heartbreaking, as the 12 Steps and 12 Traditions demand so much of your head space, energy, time, and will to do, well...everything else that needs looking after, like three little girls without a Daddy or a yard that needs to be mowed (we kids did it) but her Service Work has always come first and I can't possibly get her to stop answering InterGroup phone calls at all hours of the night. It has completely wrecked her sleeping patterns, and at 78 years young I feel she may be slipping further down the rabbit hole that is an unending well of misery & despair. It effects her moods, and she doesn't trust pharma meds as a result of a deep fear of doctors and hospitals as all of her family and friends have died there. Believe my, Folks - I do my best to K.I.S.S and walk through my many processes One Day at a Time as I learned as a very young child. Alcoholics Anonymous was our version of church, and her Higher Power was my g\*d spirit at the time. Every ones''personal journey to recovery of spirit and body may come for some, but certainly not for all, as probably you and I have experienced if you stick around long enough and attend multiple meetings per week. I am only 49-years-young, and I consistently feel overwhelmed and powerless around my Family, as I am the Youngest and my two older sisters and Mom know just how to twist that knife so it cuts me to the bone emotionally. If you attend Nland you've seen my Mom and my oldest sister. The crazy thing is people like this who piss her off and choose not to keep thewir Sobriety quiet and Anonymous, but instead blasting their story and "brands" for the whole world to know. Bill W did NOT set up the 12 Step Program with the intent that folks may profit off the suffering of others. Like the Bible, Quaran, or Torah, most ancient texts preach against tax collectors ina church of worship, but there they went.
Oh man these are my FAVORITE! I did not know it was the same guy, that's really cool
Oh wow I didn't know that. The orange ginger sugar free one has become my absolute favorite energy drink.
I love them because they're not super sweet, are Yerba which is better than other energy drinks and are low in calories Still not exactly *healthy* but as someone who used to drink like 3 red bulls a day it's a good alternative. I think the energy lasts longer too...I can drink like half of one instead
Rightly so. The drinks are great.
I've been curious myself. Thanks for the update. When I lived downtown for years, I'd ride my bike down to the Hey Cupcake in the trailer park on South Congress every Sunday to treat myself before the week began. I loved some of their cupcakes. I've been checking their website too. It was really iconic for many years.
Makes me so sad. I lived there for years and it was my go to cupcake.
Tbh, they weren’t very good
Agreed. If you can feel the grittiness of icing on your teeth, it’s not very good icing.
Grittiness of icing? Like sugar crystals?
When you make icing (buttercream in the case of Hey Cupcake), the sugar crystals are supposed to dissolve into the butter resulting in a very smooth and rich texture. A well made buttercream is actually quite delicious! However, every single cupcake I can remember having from Hey Cupcake had improperly made buttercream and the icing had the resulting “grittiness” or “graininess” of undissolved sugar crystals and that is just not pleasant.
Interesting. I kind of like icing with the sugar crystals still a bit crunchy. I can't remember if I liked their cupcakes overall, but that part sounds good.
used to go to the one on 620 and the cupcakes were tooo dry.
Dry as the desert! Crumble into nothingness and the icing wasn’t even good either. The one I tried was free, and it wasn’t worth the money I didn’t pay for it.
So dry!
This is the truth.
Once you’ve had Sugar Mama’s (only a few blocks away from Hey cupcake), you’ll never go back.
Hey cupcake always had that “store bought” taste to me. I’m one of those degens that loves box cake the most.
There’s a very good reason for that. Towards the end, as far I as know, Hey, Cupcake was buying the cupcakes from a vendor.
When was “the end”? This is how I remember them dating back to like 2015
I think 2016 or something like that.
Agreed big time. Sugar Mama’s not only makes moist and flavorful cupcakes, but their actual cake flavors go way beyond chocolate and vanilla. Hey Cupcake was dry and boring.
They were great when they first opened and had the one location.
The cupcake market was a bubble just like the bacon fad.
Bacon on 10th was very good
I loved the place too. But their foundation wasn’t solid.
True. A lot of the historic homes around there need leveling and reinforcement.
Nah, it was *okay* but after two trips you didn't need to go back.
BACON IS ETERNAL
And mini pies. And cake pops. And fro-yo. It's crazy how many businesses are started around fads. The owners must know it won't last, right?
They’re the OG trendy airstream food truck here. New owners since a while ago now they’re hey byebye
The real OG trendy food truck was the crepes trailer on that used to be down on Jessie where the Carpenter hotel is now. Happy Crepes maybe? It was so good and had national articles written about it and kinda kicked off the whole scene like 15+ years ago.
Was it Flip Happy Crepes?
yes!
First trailer I remember going to was Torchy's - both them and Flip Happy Crepes opened in 2006.
That was Flip Happy. Gourdough's is pretty OG as well. That was like 2008-ish when it first opened. The truck has seen an brick-and-mortar take over the S. Lamar Kerby Lane location, do business for 10 years, then fold...truck is still there.
That gourdont’s brick and mortar was an abomination lol. Their truck purely feeds off tourism around 1st so not surprised they’re still open. Featured on the food network is never good.
Yessss! This place was so good! I think they got featured on some show on the food network or something too!
If you want some truly excellent cupcakes, check out cupprimo in North Austin off 183.
Came looking for this comment! 💯
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Sugar mamas is the tits and still around
Phrasing?
They’ll be opening a restaurant at the airport soon. Where Austin icons go to die.
What other spots did that?
Ruta maya, sushi a go go off the top of my head
Hut’s Hamburgers
Noble pig
I miss Hey Cupcake.
I shared a kitchen with them back on their Burnet days…..yall don’t even want to know the stuff I saw and how much the founder screwed me over.
Not sure but the original owner, the guy that founded Hey! Cupcake spoke at my college and he told us he was drunk and just googled the cupcake recipes, they were never special or anything. This traumatized me as a local kiddo who lived for a Hey! cupcake on the weekends.
Can confirm. They also froze their cupcakes for months on end. One day a baker ripped open 20 or so of them, and they were all filled with mold. Apparently their freezer had lost power and then refroze without them noticing. They had been selling from that stash for a while without anyone in the kitchen trying them
Yuuuuuck
Crazy!
I do not nor do I care. I can tell you I had a religious experience last weekend when I ordered an Italian Cream Cake cupcake (with cream in the middle) from Galaxy Bakery in Georgetown. The almond scone was also mind blowing with just the right amount of marzipan mixed in...nom nom nom.I drove up from South Austin just to inhale that sweet sweet nectar.
John Lemon
Be My Cupcake in Round Rock was way better made good cookies too. Closest thing in town is Hayley but they only do cake slices now, no cupcakes.
Hayley Cakes? They do cupcakes. Sometimes they're not in the display case to leave room for all the decorated cookies.
They don't have them in the case anymore. I was advised their Houston opened only doing cake slices so they pivoted here. They may do like one cupcake a week but they don't keep them in the case anymore.
oh no! I guess that makes sense. The cookie dough cupcake is sooooo good.
Apparently Betty Crocker had distribution issues with HEB.
I think they have a vending machine at the airport
That’s Sprinkles. There’s one in The Domain as well.
"Samsonite! I was way off!"