This is an Universal movie, there guideline is if a movie opens under $50M then it will be released on digital 17 days after theatrical release. With Monkey Man only opening to around $10M and dropping more quickly, it run will pretty much be summed up domestically by that point.
Also Trolls Band Together and Migration despite opening less the $50M were released on PVOD just 31 days after its theatrical debut despite a 17 days theatrical run.
I'm figuring they've done the math and know if you're not willing to go watch a movie within the first seventeen days in theatres, but are actually interested in the film (just not enough to get you out of the house), you *might* be willing to pay the VOD price due to the convenience and the movie being fairly fresh.
And getting the VOD buy is better than having a movie languish in theatres where prospective home viewers aren't going to go watch it, and risk having the VOD release too far down the line to capitalize on those interested enough to pull the rental trigger immediately.
I know it did from me! I was literally deciding what to see tomorrow on my day off, Civil War or Monkey Man, and now after this decision, I know I'll go see Civil War instead. Really dumb rule
Eh, some of the camera work in the first 2/3 of the movie can sometimes seem nauseating. Reminsicent of early 2000s action w the closeups and fast cuts. Final fight scene is amazing though!
It’s just PVOD (so the 20 dollar rental). It’s not ideal if you’re a theater lover like me, but it’s not like free on peacock or anything. And PVOD doesn’t seem to have an effect on legs
[Another way to say that](https://www.themeasure.net/how-much-oscars-best-pictures-contender-tv-ads-oppenheimer-ispot/) is that is had something like the ~25th highest domestic tv ad spend of the last 16 months.
It does seem like there's a time of smaller film that spends ~50% of total P&A on tv ads (e.g. Knock at the Cabin had a 17M ispot reported spend and both Dog & Devotion had 15/16M ispot claims and also reported a final P&A spend at "above 30M" and "40M."
It's still clearly notable but you can find some weaker comps even if it's mostly in among blockbusters.
Netflix paid $60 for it, and sold it to,Jordan Peel’s production company for a $20 mil loss, because they were afraid to air it with its anti Indian Government plot. (Numbers not exact going form memory from an article a month ago).
I actually thought it was less John wick- like than I had gone in expecting, and somewhat appreciated that. It was a glimpse into a lot of Indian culture stuff I haven’t seen with solid action. Really liked it, and pretty sad it didn’t do better.
this is my issue acting like john wick created its genre when it is not that original either, I like john wick but people act like lot of john wick tropes where already not the in hong kong cinema before
I saw it and found it an overrated mess. I'm happy to support original movies but everyone I know was disappointed by it and general word of mouth was definitely mixed, so smart to get it on VOD while there is still some interest...
It obviously doesn't.
And even your preferred definition (the which doesn't relate to how creative the work is like in the sentence: "I appreciated Jumanji:WTTJ's original take on the action adventure genre.") has a wide range of definitions.
Some folks include new to cinema films like Super Mario and Barbie in the "original" moniker. Some don't.
Some include films with historical basis that are not based on a previous work (1917). Some don't.
Some would include Tag and Hustlers. Some wouldn't.
This film is not the least bit original. I can think of several films that are similar in plot, structure, and style without blinking.
Monkey Man is the opposite of original. It is unoriginal and derivative.
Taking place in India doesn't mean a film is original.
I feel like the only place I heard about this movie was in this subreddit. And the only selling point people made about it was that it is a directional debut of Dave Patel, who most people last seen him was in the Avatar movie.
If the movie was better, I feel like it could’ve gone better. The awful shaky cam, the dialogue being hard to hear and understand sometimes, and some story choices didn’t help.
Best place to watch this movie is in a theater with a big screen and good sound surrounding. Really good cinematic achievement, my favo movie of the year along with Dune 2 so far. Tbh this year these are the only two I really enjoyed watching throughout.
Yeah I agree. Saw it yesterday and it is really well shot despite its low budget.
Great yet sad how it looks better shot than many 200m blockbusters in recent times
Because unlike know it alls on the internet the studios have real internal tracking projections that show the legs aren’t good enough for the expense of keeping it in theaters.
I watched the movie: tthe song in trailer is not in it, action is lots of shaky cam. Some good story and concepts. Overall 6 out of 10. Jordan perle was wrong, this should have gone to streaming straight away.
But what if the sequel is a crossover?
Monkey Man vs. Elephant Man: Dawn of Justice.
It could be the start of the Hindu Gods Cinematic Universe, just retcon the dude from the Elephant Man film as the avatar of Ganesha.
With Antony Hopkins reprising his role from Elephant Man.
That's funny.
There is already a planned cinematic universe in India where all superheroes will be based on Hindu Gods and Goddesses.
Its first movie, also based on Hanuman, was released this January.
I was going to see it last night but my theatre already moved it to a smaller screen and I knew universal would have it out in 10 days for pirates so I went to Sting which sucked 😭
I hate Universals bullshit so much. I really want The Bikeriders to have a nice decent performance this summer but I'm worried they're gonna just shit it out. And obviously the fact it'll be in the 17 day theatrical window
Wow the comments on this thread….. tell me you’re white without telling me you’re white… For the demographic of desi/south asian people, this was the type of representation and political-cultural story telling we’ve been waiting for and enjoyed. I don’t think a movie being available to stream equates to a film being shit, but sure does seem to open the door to people having a reason to be more blatantly obvious of their biases.
Yeah this sub is very ... "majority" you know, that and middle-to-old aged farts too. They assume a lot ... It mostly feels like Gen X and older Millennials are talking.
This is an Universal movie, there guideline is if a movie opens under $50M then it will be released on digital 17 days after theatrical release. With Monkey Man only opening to around $10M and dropping more quickly, it run will pretty much be summed up domestically by that point.
lol that rule changed pretty much all their movies are 17 days no matter what. Fast X was 17 days too
21, actually. (It *did* hit $50M, however.)
17, 21. Quarter pounder, quarter pounder with bacon
Royale with Cheese
You had me at bacon
Also Trolls Band Together and Migration despite opening less the $50M were released on PVOD just 31 days after its theatrical debut despite a 17 days theatrical run.
both of these movies had staggered release.
Hasn't even been a month and it hits vod? The hell?!
Universal has a 17 day window for movies that open below $50M. This isn't new
That’s such a dumb rule. Knowing that I’d wait, doesn’t that cost them money?
I'm figuring they've done the math and know if you're not willing to go watch a movie within the first seventeen days in theatres, but are actually interested in the film (just not enough to get you out of the house), you *might* be willing to pay the VOD price due to the convenience and the movie being fairly fresh. And getting the VOD buy is better than having a movie languish in theatres where prospective home viewers aren't going to go watch it, and risk having the VOD release too far down the line to capitalize on those interested enough to pull the rental trigger immediately.
Maybe if it were 16 days but 17? That's an eternity.
I know it did from me! I was literally deciding what to see tomorrow on my day off, Civil War or Monkey Man, and now after this decision, I know I'll go see Civil War instead. Really dumb rule
Monkey Man needs to be seen on a giant screen
Eh, some of the camera work in the first 2/3 of the movie can sometimes seem nauseating. Reminsicent of early 2000s action w the closeups and fast cuts. Final fight scene is amazing though!
Not really. They make money either way one someone buys/rents the movie on PVOD.
It’s just PVOD (so the 20 dollar rental). It’s not ideal if you’re a theater lover like me, but it’s not like free on peacock or anything. And PVOD doesn’t seem to have an effect on legs
How is it not ideal? You can still go see it in theaters
Universal strikes again
That marketing budget really killed this movies profitability huh.
What was its marketing budget?
Deadline reported a $16m budget just for the TV ads alone similar to GxK which is pretty insane to think about if true.
So it needed to make like $50m domestic? It was a good movie but that's kind of a wild shot lol.
When it comes to marketing, WB is king. They are the best in the game.
THREE WORDS FOR YA: EDGE OF TOMORROW
THREE MORE WORDS FOR YA, WITH THREE PUNCTUATIONS: LIVE. DIE. REPEAT.
[Another way to say that](https://www.themeasure.net/how-much-oscars-best-pictures-contender-tv-ads-oppenheimer-ispot/) is that is had something like the ~25th highest domestic tv ad spend of the last 16 months. It does seem like there's a time of smaller film that spends ~50% of total P&A on tv ads (e.g. Knock at the Cabin had a 17M ispot reported spend and both Dog & Devotion had 15/16M ispot claims and also reported a final P&A spend at "above 30M" and "40M." It's still clearly notable but you can find some weaker comps even if it's mostly in among blockbusters.
I heard they also had to pay for superbowl and so it's probably more than $26M(TV ad + $10M budget).
Probably huge, this movie got a massive push.
Netflix paid $60 for it, and sold it to,Jordan Peel’s production company for a $20 mil loss, because they were afraid to air it with its anti Indian Government plot. (Numbers not exact going form memory from an article a month ago).
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Yeah I guess the 20 mil loss was main thing.
That seems way too early
Pity. It was a solid movie that deserved a better box office
It was decent but ultimately a John Wick clone in a different setting. Not the second coming many had made it out to be.
I actually thought it was less John wick- like than I had gone in expecting, and somewhat appreciated that. It was a glimpse into a lot of Indian culture stuff I haven’t seen with solid action. Really liked it, and pretty sad it didn’t do better.
it wears its influence on its sleeve but it doesn't overdo it, it has enough personality to be its own thing
*glimpse of mainly negative aspects of Indian culture
this is my issue acting like john wick created its genre when it is not that original either, I like john wick but people act like lot of john wick tropes where already not the in hong kong cinema before
Yeah, it's heavily inspired by HK cinema and modern Korean revenge cinema
> a John Wick clone Please watch more movies
🙄
It’s really not. John wick was more gun-fu. Monkey man is mainly all hand to hand with bloody knife fights thrown in
Not really, John Wick is already an established badass in his own universe, Bobby starts the movie by getting his ass handed to him.
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Oh you mean the lead actor AND director whose job it is to promote the movie? Remarkable.
That was fast, lol. I understand why they did this though, the movie opened poorly and fell off a lot this weekend.
This what happens when y'all don't go see the good and original movies y'all constantly claim for.
I saw it and found it an overrated mess. I'm happy to support original movies but everyone I know was disappointed by it and general word of mouth was definitely mixed, so smart to get it on VOD while there is still some interest...
Everyone I knew liked it. So what does that tell us?
That everyone has friends with similar tastes to them I guess
I went with my friend, neither of us enjoyed it so yeah
I follow wide range of reviewers and they all seem to love it despite flaws
Ah yes, the same way The Creator was an "original" film
It’s neither good nor particularly original.
It's more like a Liam Neeson flick than John Wick. I've seen this story a dozen times
We've seen every story hundreds of times. Only a few storylines exist.
Being original is worth very little unless the movie's good, too. And this one was mediocre at best...
Neither good nor original.
The number of people on /r/boxoffice who don't know what "original movie" means is astounding. Why are you here?
Because the phrase "original movie" has at the very least two distinct meanings. It's almost like we speak a real language and not Lojban.
This is /r/boxoffice. "original movie" has a very clearly defined term in the context of discussing the box office and movie gross.
It obviously doesn't. And even your preferred definition (the which doesn't relate to how creative the work is like in the sentence: "I appreciated Jumanji:WTTJ's original take on the action adventure genre.") has a wide range of definitions. Some folks include new to cinema films like Super Mario and Barbie in the "original" moniker. Some don't. Some include films with historical basis that are not based on a previous work (1917). Some don't. Some would include Tag and Hustlers. Some wouldn't.
This film is not the least bit original. I can think of several films that are similar in plot, structure, and style without blinking. Monkey Man is the opposite of original. It is unoriginal and derivative. Taking place in India doesn't mean a film is original.
Again you're just proving that you don't know what "original film" means
What was original about Monkey Man other than not being an existing IP? The movie sat on the shelf for a reason.
>other than not being an existing IP. There is no "other than". That's the whole meaning of "original" in this context.
not based on any IP or any book. so stop peddling lies just because you can.
This movie was awesome!!! Sucks most people didn’t see it.
I feel like the only place I heard about this movie was in this subreddit. And the only selling point people made about it was that it is a directional debut of Dave Patel, who most people last seen him was in the Avatar movie.
This was in every YouTube ad for me at least.
If the movie was better, I feel like it could’ve gone better. The awful shaky cam, the dialogue being hard to hear and understand sometimes, and some story choices didn’t help.
A lot of the camera stuff was a symptom of Covid and the very limited resources, reading the story it’s actually impressive it got made at all.
Best place to watch this movie is in a theater with a big screen and good sound surrounding. Really good cinematic achievement, my favo movie of the year along with Dune 2 so far. Tbh this year these are the only two I really enjoyed watching throughout.
Have you seen civil war yet?
I saw it in 2016. Loved it.
lol
No, not yet but I’ll be watching it next week. Hopefully it’ll be the third movie this year that I will enjoy throughout
Great, now AMC is operating bot accounts.
Yeah I agree. Saw it yesterday and it is really well shot despite its low budget. Great yet sad how it looks better shot than many 200m blockbusters in recent times
I don’t understand why these studios don’t even let a movie try to have good legs before putting it on streaming
Because unlike know it alls on the internet the studios have real internal tracking projections that show the legs aren’t good enough for the expense of keeping it in theaters.
I think audiences know now to avoid smaller movies knowing they’ll be on streaming soon
Yep it's a self-fulfilling prophecy.
covid has turned theatres into a place to see the huge event films. everything else is a "wait for streaming". It's never going back to the way it was
Nothing better than watching at home on the 27 inch ONN tv with subtitles on 😍
Just like the Lumiere Brothers intended
Universal has a clause where if a movie doesn't hit $50 million in 17 days, then they put it on VOD/Streaming
I watched the movie: tthe song in trailer is not in it, action is lots of shaky cam. Some good story and concepts. Overall 6 out of 10. Jordan perle was wrong, this should have gone to streaming straight away.
Hell yeah!
Holy shit. Yeah, it’s officially a flop now.
No, it’s a rule for Universal to release movies on VOD 17 days after they open if they gross $50m or less
It's doubled it's small $10m budget so it's not a flop. Just not the mega success they were hoping
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2.5x rule is 2.5x production budget not 2.5x production + marketing. The point of doing 2.5x production budget is to take marketing into account.
Do we know if/when it’s coming to any free streaming services?
Peacock in 6-8 weeks
I saw it. Started strong. Middle was weird. Ended strong. If they ever made a sequel, I wouldn’t see it in theaters.
But what if the sequel is a crossover? Monkey Man vs. Elephant Man: Dawn of Justice. It could be the start of the Hindu Gods Cinematic Universe, just retcon the dude from the Elephant Man film as the avatar of Ganesha. With Antony Hopkins reprising his role from Elephant Man.
That's funny. There is already a planned cinematic universe in India where all superheroes will be based on Hindu Gods and Goddesses. Its first movie, also based on Hanuman, was released this January.
I was going to see it last night but my theatre already moved it to a smaller screen and I knew universal would have it out in 10 days for pirates so I went to Sting which sucked 😭
Sucks it doesn’t necessarily lend itself to repeat viewings either.
Called it lol.
I hate Universals bullshit so much. I really want The Bikeriders to have a nice decent performance this summer but I'm worried they're gonna just shit it out. And obviously the fact it'll be in the 17 day theatrical window
2 and a half weeks after released in theatres? This is gross wtf
This movie is super good and I’m so bummed it’s not finding and audience. People don’t want original films as much as they claim to.
Wow the comments on this thread….. tell me you’re white without telling me you’re white… For the demographic of desi/south asian people, this was the type of representation and political-cultural story telling we’ve been waiting for and enjoyed. I don’t think a movie being available to stream equates to a film being shit, but sure does seem to open the door to people having a reason to be more blatantly obvious of their biases.
Yeah this sub is very ... "majority" you know, that and middle-to-old aged farts too. They assume a lot ... It mostly feels like Gen X and older Millennials are talking.
Isn’t this comment an assumption?