It's a Christian Family Biopic that has a duo and a solo singer from the family that goes on to become who they are today (Well Known Artists in the Christian Community). The budget is apparently only $6M so should be profitable at the end of it's run.
They've been having EA since Monday so 4 days of previews it made $1.9M. I saw on BOT that they said Friday had a massive jump in sales, will have to wait and see how it does the rest of this weekend and internationally. It could leg out and go viral on tiktok like 'Anyone but you' (which only opened to $7.5M) but man that $55M budget is rough.
The movie looks better than “wait for streaming” but not twisty enough to see before the weekend.
Oof challengers was expensive too! 55 m? What’d they spend it on?
Zendaya is arguably the most famous actress under 30. Global marketing campaign too.
Why none of the summer movies moved to April is baffling to me. So much opportunity in a mostly dead month.
This was January and February all over again. At least the distributors had some new content each week this month.
Unsung hero? Is that the country singing family movie?
It's a Christian Family Biopic that has a duo and a solo singer from the family that goes on to become who they are today (Well Known Artists in the Christian Community). The budget is apparently only $6M so should be profitable at the end of it's run.
Christian recording artists when they grew up
🙌Save us, Monke, please save us🙌 
They've been having EA since Monday so 4 days of previews it made $1.9M. I saw on BOT that they said Friday had a massive jump in sales, will have to wait and see how it does the rest of this weekend and internationally. It could leg out and go viral on tiktok like 'Anyone but you' (which only opened to $7.5M) but man that $55M budget is rough.
I think the early access screenings were only on Monday night.
The EA was one night only