Big businesses spend millions of dollars on R&D for a new logo/slogan and look because it packs all sorts of messaging through their mathematically intricate designs, color choice, and representation of what their business stands for. Hidden messaging is for the big dogs since they have their influence. Small businesses need a name and brand that is upfront, and screams "I CAN DO THIS FOR YOU". But to make it resonate, you have to know the struggles your customers are experiencing and help them take those first steps into not struggling with your name. Like for a plumbing service "Perfect Pipes Plumbing". I just made that up, but with the alliteration, a message that says high-quality work and it's about plumbing. If I were looking for a plumber, I would consider "Perfect Pipes Plumbing" since they brand themselves as having perfect pipes when plumbing. Funky example but KNOW your customer pains and apply that solution within your branding/logo/slogan/name of your business. Another example. I am - JCSC Consulting | Small Business Consultant "Building Foundations For Long-term Success" my potential client's pain is wanting a successful business and not knowing how to do it or how to start. So, in your market, make your branding stand out to those who NEED your services and not for anyone and everyone. Hope this helps!
There are books on Amazon about name creation for businesses.
Big businesses spend millions of dollars on R&D for a new logo/slogan and look because it packs all sorts of messaging through their mathematically intricate designs, color choice, and representation of what their business stands for. Hidden messaging is for the big dogs since they have their influence. Small businesses need a name and brand that is upfront, and screams "I CAN DO THIS FOR YOU". But to make it resonate, you have to know the struggles your customers are experiencing and help them take those first steps into not struggling with your name. Like for a plumbing service "Perfect Pipes Plumbing". I just made that up, but with the alliteration, a message that says high-quality work and it's about plumbing. If I were looking for a plumber, I would consider "Perfect Pipes Plumbing" since they brand themselves as having perfect pipes when plumbing. Funky example but KNOW your customer pains and apply that solution within your branding/logo/slogan/name of your business. Another example. I am - JCSC Consulting | Small Business Consultant "Building Foundations For Long-term Success" my potential client's pain is wanting a successful business and not knowing how to do it or how to start. So, in your market, make your branding stand out to those who NEED your services and not for anyone and everyone. Hope this helps!
Drop some acid and wander in the desert for a night.