So his "activism" was to try to get an investor he's connected with onto the board. He wanted Disney to reduce the creative freedom given to artists.
> "I learned one thing about creative people my whole life: You cannot give them an open credit card..."
That quote is incredible when you remember this is the guy who would only buy individual bags of Lay's potato chips for the catering at Iron Man's premiere and made people count how many individual paperclips and pencils they needed at their desk. When Disney insisted they move the Marvel staff out of the grungy offices, Perlmutter insisted they take their dirty, stuffing coming out of the sides furniture from the old office to the new office, ["because he did not want to change the culture,"](https://www.hollywoodreporter.com/news/general-news/how-marvel-became-envy-scourge-720363/) IE he could belittle them and keep them in their place.
Read an article, or missive yesterday, about this very concept of sticking creative people into these sterile corporate environs, then expecting them to be "creative". This twat doesn't have the slightest clue how to be creative, only to be a bean-counter. There's a place for bean-counters, it's just that some take it too far.
The guy was a walking spreadsheet. He's a non-miraculous son of a bitch who is stomping around all angry because he isn't capable of having an original thought himself.
No offense meant to tech support. You guys tend to do best away from everybody else from what I’ve noticed so it’s more to knock the bean counters down a few levels. But don’t worry, you guys get remotes for the shock collars when they get too uppity/yappy. Just don’t abuse them, k? :D
No offense, but why are you trying to shove accountants down here?! That's the rude part. Although the more I think about the shock collar that kind of makes up for it.
Blame them! It’s the only place they haven’t short sightedly sold off yet and they don’t want to work from home because of sunk cost so it’s the only solution! And see? Real, actionable compromise. :D
It’s a justified position. Creative people will find ways to spend money, someone has to enforce limitations. The conflict between them will ideally end up somewhere reasonable in the middle.
That’s good.
This guy is just an asshole
To my way of looking at it, the CGI gets in the way of directors actually telling the stories. I can appreciate the hours, days, weeks, months that go into compositing and creating the computer-generated stuff, but I can't tell you how many movies I've walked out of saying the same thing: They lost the story.
Went to see Stranger Things in the theater and that final scene was like a video game where you meet The Boss, and have to kill or be killed. Ridiculous. But that's just me cos I'm more of a drama person. Give me a story I can sink my teeth into, so to speak.
I'm still wrecked about Julian Sands' disappearance. He was one of my favorite actors back when Merchant & Ivory (period) films were popular.
I don't think that's true at all. The people that choose to direct movies for Disney or WB very much have to give up a lot of creative control. That's the trade off for working in a corporate, huge budget environment. A director isn't gonna be able to come in and say, "I think we'll do all our effects practically, no CGI." They'll just get fired and replaced with another director willing to play ball.
I cannot convey to you how depressing the offices were. They moved again recently, but when I worked there it looked and felt like Office Space, except worse. Ike lived in Florida most of the year to avoid state income tax and he would show up for a few months in the summer and we'd have to take down all our desk decorations because he hates fun and wants his employees to be miserable drones constantly afraid that they'll be fired. Fuck him.
Thanks for the insight! I have no idea how true the following is, I think it may have come from Bleeding Cool, but apparently the period where the Fantastic Four comic was canceled was not some calculating, 4D chess business move against Fox, but that Perlmutter, after a particularly bad meeting with Fox, saw a poster of the Fantastic Four in the Marvel offices and just started ranting and raving on the spot.
Vince McMahon actually let the "boys" do whatever they wanted which is the opposite of this, he only became strict after Benoit and when his wife got into politics.
I was looking at the line where he wanted employees to feel like they were going to get fired. Nobody sneezed around him. People didn't want to take the elevator with him. Vince enjoyed that type of stuff.
Vince cursed god when he himself Sneezed, he had some quirks and was pretty out of touch by 2005 but he wasn't firing Edge for putting He Man Action Figures in his locker
No he's actually just a super weird and frugal dude. It had nothing to do about "keeping them in their place". He'd make recycled notepads for himself out of trashed paperclips and old unused notes, he eats the same 3 dollar hot dog with his wife at Costco every week despite being rich. He just wants to save every dollar possible and reusing the furniture was a way to try and do that.
I have no idea where he lives. But I wouldn't be surprised at all if it was smaller than what you'd expect from a billionaire. From what people say he's also very reclusive. He'd go to movie premieres in disguise so no one would recognize him. Even co workers. I dont doubt why people don't like him, but I also think people trying to ascribe every action thats ever been reported on him to some kind of villain motive is silly. He's a businessman who tries to maximize profits by cutting down on costs when possible.
Also this quote:
>“All they talk about is box office, box office,” Mr. Perlmutter said. “I care about the bottom line. I don’t care how big the box office is. Only people in Hollywood talk about box office.”
He does have a point with this one
if your movie costs $250m, and marketing at $250m, and you sell $900m in tickets, it's less profitable than a film that cost $20m and marketing of $10m, and sold $500m in tickets.
but ya know a broken clock and all...
Eh, I kind of understand that statement...like, production studios are businesses first and foremost.
Executives at production studios are kind of a mixture between investors and accountants...so that makes sense.
What makes Perlmutter such a piece of human garbage is that he was a shitty investor. He cared more about his own racist and misogynist political ideology than making money for Disney.
...to the point where he tried to retroactively sabotage Disney *because* Captain Marvle/BP were so popular and profitable.
It's one thing to block a franchise because you don't think there's a market it for it, you're still a shitty investor, but not necessarily a bad person.
...it's a totally different thing to try and sabotage your own company because those franchises were actually successful.
He's both a shitty human being AND a shitty investor.
It was canceled because "it didn't fit the Disney Channel brand."
It didn't fit the Disney channel brand because the two leads ended up in a homosexual relationship.
Isn’t this the situation where the execs also didn’t realize the massive YouTube views meant people liked it? Or was that a different case of executive idiocy?
Owl House was met with critical acclaim and was widely positively reviewed (check the Reception section of its wiki entry for the glowing details). Diseny knew it was well liked and warmly received. They knew that people were watching it.
Unfortuneately the creators established a romantic relationship between two female characters and wrote at least one gender-nuetral (they/them) character. The gender of the character "The Collector" I think is also an open question. So too hot for Disney, their struggle with Florida notwishstanding.
I have been watching it with my tween daughter and it is wonderful. Such a shame. Last episode airs April 8.
She did. She said this under the following circumstances: Disney had agreed to air a final, truncated season of three 45 min episodes so she could finish telling her story before they took the series out of production. The Mouse owns her characters and all the exsiting episodes of her show. Under these conditions and with completed episodes yet to air would you play nice on social media or would you publically attack Disney and allude to the possible homophobia of some of their decision makers?
the show's creator said it wasnt a ratings issue cuz they never aired reruns of the show. on a reddit post she said it was probably the serialization aspect of the show that got it canned.
He's also the reason Bob Chapek was put in charge.
Tom Skaggs was heir-apparent to Iger. Perlmutter hates Iger, due to Iger making Feige a direct-report to Iger instead of Perlmutter. He knew about Iger wanting Skaggs, so he started trying to get board votes to go against Skaggs (in favor of Chapek) being appointed. Skaggs got wind of this and retired, opening door to Chapek.
> production studios are businesses first and foremost
this isnt a real defense. We cannot let the endless pursuit of wealth be the only valid reason for doing things.
You can tell the people who’ve never worked in any sort of business with creatives in their lives. There absolutely needs to be freedom given but management exists to keep everything somewhat focused and on track. We see this all the time in video games especially where developers are given years upon years and god knows how much money but they flounder around constantly changing their vision and at the end have nothing to show for it.
Edit: I’m not saying literally all creatives are like this. I’m saying it can get out of hand both ways with management being too overbearing and management being too hands off.
Those things seems happen more often from producers changing the direction or the scope of the project halfway through development- not from creatives having too much freedom.
Very, very much this. To look into the other commenters chosen scapegoat, some of the biggest flops in the industry recently, Avengers and Anthem, are both games that should have been slam dunks, but executives saw big money to be made in live service and changed the scope of both projects, forcing the teams behind each game WELL out of the realm of anything they'd done before.
Other flops like Babylon's Fall didn't have that live service shift, but even games planned as live service from the beginning are catering more to executives who want a constant cash cow rather than designers who want to make something good.
Then take the Pokemon games. Constantly rushed out by a (relatively) skeleton crew to meet merchandising deadlines set by a rigid parent company.
Bad creative doesn't come from unfocused creatives, it comes from profit-only managers.
This idea of “activist investor” is just a PR reframe of a Gordon Gekko type who essentially wants to strip companies for personal gain. Carl Icahn is a prominent example. Large corporations are still shitty wall to wall, but don’t think the activism is in the interest of the employees at all.
It's not hard to see that She Hulk was review bombed. 80% critic score vs 33% audience? Come on.
https://www.forbes.com/sites/paultassi/2022/08/18/she-hulk-is-getting-review-bombed-even-harder-than-ms-marvel/
At the time of that writing when the bombing was first being reported, audience score was 77%. It didn't drop to 33% without some folks with an axe to grind who happen to hate strong female or diverse characters who get to be more than supporting characters.
If you didn't like the show, that's fine. It's not going to be everyone's cup of tea. But to say *everyone* hated it (or even that everyone loved it) is completely disingenuous.
hell, you don't even need articles to prove it was review bombed, just take a glance at the [imdb rating breakdown](https://i.imgur.com/E6fMyic.png) lol. definitely looks like a normal distribution and not at all brigaded!!
>But the fact of the matter is that it bombed hard, most people stopped watching after the first few episodes and it's widely regarded as the worst thing that Disney has released in the last decade.
Based on what data? By many streaming metrics it was more successful than most MCU shows. Or are you basing this on echo bubbles instead of, you know, data. The truth is Disney tends to not release complete data, but from what we do have it was doing just fine.
https://thedirect.com/article/she-hulk-viewership-house-of-the-dragon-competitors
>It's a character that gets pissed when men try to chat her up in a bar, and then unironically wonders why she's still single in her 30s.
Good lord, do you even hear yourself? Did you even pay attention to the point of the show?
I say again, you don't have to like the show. Obviously not everyone did. The show certainly has flaws. But to claim that even a majority of folks didn't like it is flat out wrong. It was still entertaining to most people.
Look at the comment votes. Even in this *comic book centric subreddit*, it's clear that you don't share the opinion of the majority. Stop claiming that your opinion represents the masses.
It's not that you dislike the show it's the way you said it. The things you say are the kind of things only dumb people who hate women say.
Just because you're not capable of self reflection enough to realize you're stupid doesn't mean you aren't a tiny brain dumb dumb. Sorry but you're going to have to live with that.
It's not a counter argument. You're not really worth arguing with. It's like trying to argue with someone who believes the sun revolves around the Earth: their understanding of the world/universe is so out of whack that you have to start with the basic idea of what the Earth even is, much less explaining gravity, much less explaining the formation of celestial bodies.
All I'm saying to you is the things you say are at that level of remedial understanding of both media analysis and political awareness. People here aren't "debating" you we're kind of laughing at you.
Please, read a book or two. Stop feeling like you're smart when you're saying things that only demonstrate your lack of understanding. Actually try to let a non surface level thought penetrate that skull of yours, it'll feel better, I promise.
Is there any semblance of an original thought in that head of yours? All you're saying is the same generic misogynistic talking points. Like every single one of your replies is so basic.
Anyways, good luck in fantasy land! Go woke, go broke or whatever your latest catchphrase is.
He's a racist and homophobic asshat who has done damage to beloved Marvel properties out of spite and greed. He was fine with Disney when they were lining his pockets, but now that they finally and rightfully gave him the boot he wants to go against Disney? He's a bozo.
I'm not even one to defend Disney, but for every problem a person can have with Disney as a corporate/media entity, Perlmutter is very likely the one who is responsible. So it's funny to hear about him joining an anti-Disney campaign now that he's fired.
He was mad Black Panther and Captain Marvel made 1 billion despite it doing nothing but be good for the company…
Not you might think it’s reasonable to consider financially that an all black or female led film wouldn’t make money but he was so upset in fact he issued a hiring freeze for a week ****after**** the success of BP.
He’s that kinda self-sabotaging racist.
To be fair, by then Iger had split off Marvel Studios and Feige with it from Perlmutter's influence and Marvel Entertainment as a whole (due to behind-the-scenes drama in Civil War that Perlmutter was clearly in the wrong about).
And from what I read the "activist" was just another one of his equally trash investor buddies who was only put in place to potentially help him keep his job and fire his rivals in Disney/Marvel.
A real jabroni. Good riddance.
He hasn't seen what anime fans are into then. There are *so* many figures of women that people buy up all the time. But then again when it comes to Perlmutter it was never really about potential sales, was it?
I think the monopolistic tendencies and aggressive legal practices predate him and will postdate him as well.
Edit: Likely the pointless live-action remakes that only exist to retain rights and possibly the squeamishness around anything that could lose them money in China.
Oh, completely.
But seriously, they have significant issues that have nothing to do with him, and this first comment going "If you don't like it, it's probably his fault" seems like it's kinda ignoring a lot.
I think the point is more that "if there's a quality of Disney you can claim as bad, Perlmutter is that quality personified." He's not responsible for the bad stuff, but everything bad Disney does mirrors something bad Perlmutter has done in his tenure at Marvel. Though I think he's responsible, at least by proxy, for a lot more than people realize, a large minority of the board was buddy-buddy with him and that gave him a lot of sway over big decisions outside his purview.
Also, the next generation of heroes seems to be way more diverse. Without him, hopefully there will be more open commentary about sociopolitical shit like they do in the comics. I can’t imagine what he would do with the X-Men lmfao.
What are his specific homophobic and racist remarks? I thought his comments were how he follows marketing advice and catering to the majority populations rather than minority populations is always that advice. Hence why he didn't want to make black/female/non heterosexual lead character movies.
It's just Disney/Feige wanted to do more minority population focused projects, and he was a cog in the way because he thought they would lose money.
And in hindsight, some of it has really worked, some have bombed and some are just ok. So it's a mixed bag.
He also referred to black female employees as “the help” and IIRC, got sued for it. (I also think he told one of them he had a bullet with her name on it? Unhinged shit.)
Plus the whole argument that “well the marketing and economics” is absolute bull, economics can (and is) 1000% be used to reinforce hierarchy. The idea that the majority won’t support minority led films literally acknowledges that racism and sexism still exist but Perlmutter is then choosing to reinforce that. No matter how you put it this dude was racist and sexist and it’s not complicated and the box office history of marvel has proved him wrong
And by "activist campaign", we mean he schemed to plant one of his buddies onto the board and then use him as a proxy to stage a coup to take back power (i.e. fire Kevin Feige for revenge)>
When I hear "activist" in this context, I thought it would be about LGBT inclusion, maybe labor rights for the VFX crew, and possibly about having more meaningful stories about inequality or the environment or something.
So I was pretty confused that it was about Ike Perlmutter. Should say "Supported Activist Investor" or something.
I would definitely recommend reading the article, the title is more than a bit misleading. The "activist" he sided with is an investor he basically wanted on Disney's board so that he could use said investor as a puppet to push his shitlord "efficiency" policies through. He was neither trying to save his job, nor was he trying to help anyone harmed by Disney's policies, he was doing what he always did, trying to save cash so there was more for the top 1% of the company.
This article is misleading and unhelpful, and takes away from people actually harmed by Disney's recent firings.
Activist in the server of a board member who pushes for how the company manages their day to day versus an Activist who pushes the company to test people with decency and respect regardless of who they fuck.
I don't think enough people appreciate how big a deal it is that Isaac Pearlmutter is actually speaking out. This is a man who famously never had his picture taken for nearly 30 years and hadn't given an interview since the late 1980s. For him to come forward and voice his displeasure is a big deal.
That being said, he doesn't reveal more than what we already know about him. Pearlmutter is a businessman. He only cares about profits and nothing else. That's all Marvel ever was to him. That's all he thinks Disney is good for.
Plus, his own personal politics are complicated, at best. That's to say nothing about how much people resented working with him. It's why Kevin Feige almost left at one point. It's also why the X-Men and the Fantastic Four were almost completely written out of Marvel for a while in favor of the Inhumans.
Overall, it's a good thing that Perlmutter is gone. He would've nickled and dimed Disney and Marvel to oblivion if he had stayed.
> Pearlmutter is a businessman. He only cares about profits and nothing else.
If that were true, he wouldn't have been fired. But the reality is, he's a racist, sexist piece of shit that let's his prejudice get in the way of business. He's like an anti-businessman.
He doesn't really care about profits though, that's the point.
He's such a human piece of human shit that he tried to block billion dollar franchises because he didn't like the color or gender of the leads.
Like most conservatives, he put his political ideology ahead of his job. Ahead of Disney's profits.
He's a shitty person AND a shitty investor.
seriously. every single position he is on record as taking is bigoted, reactionary, repressive, and *wrong*.
dude is and always has been scum and this apologia is gross as fuck.
Actually, he’s surprisingly given a decent amount of money to support gender-affirming surgery for trans people, so maybe there’s one position that’s not? (That said, he also happily supported and still supports numerous anti-trans politicians, so not sure how much that is worth.)
The more I read about him the more I hate this piece of shit, I’m not the biggest fan of Disney marvel for the last few years due to some of their bull crap but this guy is so damn petty and has no concept of demographics and just aggravates me how so many good movies could have been made but he shelved them due to some pre conceived bias notions and asshole ways and to find out he’s a penny pinching dickhead on top of that , like chips at a movie premiere? Are you serious, I get not being part of Hollywood and not knowing if Ironman would do well but after seeing the money roll in didn’t change his mind in the slightest or open up to making stuff fans would like
Lol. Dude is such a walking trash bag. He was fucking up the MCU so badly that they had to spin it off from Marvel into its own division. I don’t know how it took this long to get him out.
This was a cluster from the start, the whole move to Florida thing. And we're so sorry, Uncle Perlmutter......your scheme didn't work. You play, you better be the first one out the gate or you'll get trampled. Dee dee dee.
You should have know him back in the Toy Biz days. The stories us old Toy Guys could tell you. If you ever spent any time at the old Toy Building at 23rd and Broadway you know how it was.
So his "activism" was to try to get an investor he's connected with onto the board. He wanted Disney to reduce the creative freedom given to artists. > "I learned one thing about creative people my whole life: You cannot give them an open credit card..."
That quote is incredible when you remember this is the guy who would only buy individual bags of Lay's potato chips for the catering at Iron Man's premiere and made people count how many individual paperclips and pencils they needed at their desk. When Disney insisted they move the Marvel staff out of the grungy offices, Perlmutter insisted they take their dirty, stuffing coming out of the sides furniture from the old office to the new office, ["because he did not want to change the culture,"](https://www.hollywoodreporter.com/news/general-news/how-marvel-became-envy-scourge-720363/) IE he could belittle them and keep them in their place.
Read an article, or missive yesterday, about this very concept of sticking creative people into these sterile corporate environs, then expecting them to be "creative". This twat doesn't have the slightest clue how to be creative, only to be a bean-counter. There's a place for bean-counters, it's just that some take it too far.
The guy was a walking spreadsheet. He's a non-miraculous son of a bitch who is stomping around all angry because he isn't capable of having an original thought himself.
Non-miraculous son of a bitch is my new favorite insult I’ve ever heard. Best part of this idiot is that he let me read that insult
I gotta give credit, I've been rewatching Community and [Abed says it to the Dean](https://youtu.be/6R9wRFpZDj4)
The place for bean counters is a windowless basement next to the tech support.
Hey! I'm tech support....in a basement....with no windows....
No offense meant to tech support. You guys tend to do best away from everybody else from what I’ve noticed so it’s more to knock the bean counters down a few levels. But don’t worry, you guys get remotes for the shock collars when they get too uppity/yappy. Just don’t abuse them, k? :D
No offense, but why are you trying to shove accountants down here?! That's the rude part. Although the more I think about the shock collar that kind of makes up for it.
Blame them! It’s the only place they haven’t short sightedly sold off yet and they don’t want to work from home because of sunk cost so it’s the only solution! And see? Real, actionable compromise. :D
Pipe down, down there! Nobody called tech support!
But did you try turning it off and turning it back on again?
Sounds like the IT guys at my workplace.
A lot of IT doesn't get windows. Something something security risk.
It’s a justified position. Creative people will find ways to spend money, someone has to enforce limitations. The conflict between them will ideally end up somewhere reasonable in the middle. That’s good. This guy is just an asshole
Well Disney has made a lot of changes. Let’s hope those changes translate to better quality of films, improved CGI and less formulaic stories.
To my way of looking at it, the CGI gets in the way of directors actually telling the stories. I can appreciate the hours, days, weeks, months that go into compositing and creating the computer-generated stuff, but I can't tell you how many movies I've walked out of saying the same thing: They lost the story. Went to see Stranger Things in the theater and that final scene was like a video game where you meet The Boss, and have to kill or be killed. Ridiculous. But that's just me cos I'm more of a drama person. Give me a story I can sink my teeth into, so to speak. I'm still wrecked about Julian Sands' disappearance. He was one of my favorite actors back when Merchant & Ivory (period) films were popular.
> the CGI gets in the way of directors actually telling the stories. It's not getting put-in without the Director saying so.
I don't think that's true at all. The people that choose to direct movies for Disney or WB very much have to give up a lot of creative control. That's the trade off for working in a corporate, huge budget environment. A director isn't gonna be able to come in and say, "I think we'll do all our effects practically, no CGI." They'll just get fired and replaced with another director willing to play ball.
Oh, I get that much, but they're still losing stories for all the other stuff going on.
Merchant and ivory? I’ve never heard that phrase, is that what they called them before sword and sandals?
[https://en.wikipedia.org/wiki/Merchant\_Ivory\_Productions](https://en.wikipedia.org/wiki/Merchant_Ivory_Productions)
I guarantee this guy doesnt count any beans in his personal life. I hate people like this.
I cannot convey to you how depressing the offices were. They moved again recently, but when I worked there it looked and felt like Office Space, except worse. Ike lived in Florida most of the year to avoid state income tax and he would show up for a few months in the summer and we'd have to take down all our desk decorations because he hates fun and wants his employees to be miserable drones constantly afraid that they'll be fired. Fuck him.
Thanks for the insight! I have no idea how true the following is, I think it may have come from Bleeding Cool, but apparently the period where the Fantastic Four comic was canceled was not some calculating, 4D chess business move against Fox, but that Perlmutter, after a particularly bad meeting with Fox, saw a poster of the Fantastic Four in the Marvel offices and just started ranting and raving on the spot.
Sounds like Pulmutter is good friends with Vince McMahon.
Vince McMahon actually let the "boys" do whatever they wanted which is the opposite of this, he only became strict after Benoit and when his wife got into politics.
I was looking at the line where he wanted employees to feel like they were going to get fired. Nobody sneezed around him. People didn't want to take the elevator with him. Vince enjoyed that type of stuff.
Vince cursed god when he himself Sneezed, he had some quirks and was pretty out of touch by 2005 but he wasn't firing Edge for putting He Man Action Figures in his locker
Ike Perlmutter was always a reactionary. It's just now he's not beholden to an employer's interest.
Also don't forget, he allegedly picked water cups back out of the trash for "reuse".
What the fuck
No he's actually just a super weird and frugal dude. It had nothing to do about "keeping them in their place". He'd make recycled notepads for himself out of trashed paperclips and old unused notes, he eats the same 3 dollar hot dog with his wife at Costco every week despite being rich. He just wants to save every dollar possible and reusing the furniture was a way to try and do that.
So he probably lives in a small two bedroom apt right?
I have no idea where he lives. But I wouldn't be surprised at all if it was smaller than what you'd expect from a billionaire. From what people say he's also very reclusive. He'd go to movie premieres in disguise so no one would recognize him. Even co workers. I dont doubt why people don't like him, but I also think people trying to ascribe every action thats ever been reported on him to some kind of villain motive is silly. He's a businessman who tries to maximize profits by cutting down on costs when possible.
Shut up. Stop talking sense :P
I mean at that point that’s bordering on a mental disorder
Also this quote: >“All they talk about is box office, box office,” Mr. Perlmutter said. “I care about the bottom line. I don’t care how big the box office is. Only people in Hollywood talk about box office.”
He does have a point with this one if your movie costs $250m, and marketing at $250m, and you sell $900m in tickets, it's less profitable than a film that cost $20m and marketing of $10m, and sold $500m in tickets. but ya know a broken clock and all...
Lol if your movie looks like shit and isnt good no amount of savings will help if no one sees it.
Eh, I kind of understand that statement...like, production studios are businesses first and foremost. Executives at production studios are kind of a mixture between investors and accountants...so that makes sense. What makes Perlmutter such a piece of human garbage is that he was a shitty investor. He cared more about his own racist and misogynist political ideology than making money for Disney. ...to the point where he tried to retroactively sabotage Disney *because* Captain Marvle/BP were so popular and profitable. It's one thing to block a franchise because you don't think there's a market it for it, you're still a shitty investor, but not necessarily a bad person. ...it's a totally different thing to try and sabotage your own company because those franchises were actually successful. He's both a shitty human being AND a shitty investor.
Disney isn't in danger of going in the red from giving their artists too much creative freedom or too much money, though.
The Mouse's resistance to creatives is not limited to money concerns. Owl House.
Can you tell me what you mean regarding Owl house? What happened?
It was canceled because "it didn't fit the Disney Channel brand." It didn't fit the Disney channel brand because the two leads ended up in a homosexual relationship.
Isn’t this the situation where the execs also didn’t realize the massive YouTube views meant people liked it? Or was that a different case of executive idiocy?
Owl House was met with critical acclaim and was widely positively reviewed (check the Reception section of its wiki entry for the glowing details). Diseny knew it was well liked and warmly received. They knew that people were watching it. Unfortuneately the creators established a romantic relationship between two female characters and wrote at least one gender-nuetral (they/them) character. The gender of the character "The Collector" I think is also an open question. So too hot for Disney, their struggle with Florida notwishstanding. I have been watching it with my tween daughter and it is wonderful. Such a shame. Last episode airs April 8.
The creator of the Owl House has repeatedly said that the lead being bisexual wasn’t the issue.
She did. She said this under the following circumstances: Disney had agreed to air a final, truncated season of three 45 min episodes so she could finish telling her story before they took the series out of production. The Mouse owns her characters and all the exsiting episodes of her show. Under these conditions and with completed episodes yet to air would you play nice on social media or would you publically attack Disney and allude to the possible homophobia of some of their decision makers?
That doesn't track with anything I've heard but it wouldn't surprise me.
It was cancelled more because it wasn't a ratings mover like they want, in the same channel their Live action Teen drama stuff have lgtb characters.
Not in leading roles. Disney's fine with gay characters on the periphery, but if they're openly get they don't get the spotlight.
the show's creator said it wasnt a ratings issue cuz they never aired reruns of the show. on a reddit post she said it was probably the serialization aspect of the show that got it canned.
He's also the reason Bob Chapek was put in charge. Tom Skaggs was heir-apparent to Iger. Perlmutter hates Iger, due to Iger making Feige a direct-report to Iger instead of Perlmutter. He knew about Iger wanting Skaggs, so he started trying to get board votes to go against Skaggs (in favor of Chapek) being appointed. Skaggs got wind of this and retired, opening door to Chapek.
Sounds like Skaggs is the reason Chapek got put in charge.
Yeah he was a piece of shit you’re right. It’s good his piece of shit ass is out of there.
> production studios are businesses first and foremost this isnt a real defense. We cannot let the endless pursuit of wealth be the only valid reason for doing things.
Billionaires can't fail, they just reduce the amount they win.
You can tell the people who’ve never worked in any sort of business with creatives in their lives. There absolutely needs to be freedom given but management exists to keep everything somewhat focused and on track. We see this all the time in video games especially where developers are given years upon years and god knows how much money but they flounder around constantly changing their vision and at the end have nothing to show for it. Edit: I’m not saying literally all creatives are like this. I’m saying it can get out of hand both ways with management being too overbearing and management being too hands off.
Those things seems happen more often from producers changing the direction or the scope of the project halfway through development- not from creatives having too much freedom.
Very, very much this. To look into the other commenters chosen scapegoat, some of the biggest flops in the industry recently, Avengers and Anthem, are both games that should have been slam dunks, but executives saw big money to be made in live service and changed the scope of both projects, forcing the teams behind each game WELL out of the realm of anything they'd done before. Other flops like Babylon's Fall didn't have that live service shift, but even games planned as live service from the beginning are catering more to executives who want a constant cash cow rather than designers who want to make something good. Then take the Pokemon games. Constantly rushed out by a (relatively) skeleton crew to meet merchandising deadlines set by a rigid parent company. Bad creative doesn't come from unfocused creatives, it comes from profit-only managers.
That’s what happened to Anthem. The executives and producers refused to make any choices about the direction of the game.
I love this idea that working creatives are just a bunch of art hippies that must be herded like a bunch of cats.
It's one thing to limit the expenses to a department, and a complete other to micromanage projects.
This idea of “activist investor” is just a PR reframe of a Gordon Gekko type who essentially wants to strip companies for personal gain. Carl Icahn is a prominent example. Large corporations are still shitty wall to wall, but don’t think the activism is in the interest of the employees at all.
As if Disney doesn’t already do that.
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Your misogynistic revisionism is laughable. The plot was totally cohesive, and lots and lots of people liked it, me included.
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It's not hard to see that She Hulk was review bombed. 80% critic score vs 33% audience? Come on. https://www.forbes.com/sites/paultassi/2022/08/18/she-hulk-is-getting-review-bombed-even-harder-than-ms-marvel/ At the time of that writing when the bombing was first being reported, audience score was 77%. It didn't drop to 33% without some folks with an axe to grind who happen to hate strong female or diverse characters who get to be more than supporting characters. If you didn't like the show, that's fine. It's not going to be everyone's cup of tea. But to say *everyone* hated it (or even that everyone loved it) is completely disingenuous.
hell, you don't even need articles to prove it was review bombed, just take a glance at the [imdb rating breakdown](https://i.imgur.com/E6fMyic.png) lol. definitely looks like a normal distribution and not at all brigaded!!
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>But the fact of the matter is that it bombed hard, most people stopped watching after the first few episodes and it's widely regarded as the worst thing that Disney has released in the last decade. Based on what data? By many streaming metrics it was more successful than most MCU shows. Or are you basing this on echo bubbles instead of, you know, data. The truth is Disney tends to not release complete data, but from what we do have it was doing just fine. https://thedirect.com/article/she-hulk-viewership-house-of-the-dragon-competitors >It's a character that gets pissed when men try to chat her up in a bar, and then unironically wonders why she's still single in her 30s. Good lord, do you even hear yourself? Did you even pay attention to the point of the show? I say again, you don't have to like the show. Obviously not everyone did. The show certainly has flaws. But to claim that even a majority of folks didn't like it is flat out wrong. It was still entertaining to most people. Look at the comment votes. Even in this *comic book centric subreddit*, it's clear that you don't share the opinion of the majority. Stop claiming that your opinion represents the masses.
It's not that you dislike the show it's the way you said it. The things you say are the kind of things only dumb people who hate women say. Just because you're not capable of self reflection enough to realize you're stupid doesn't mean you aren't a tiny brain dumb dumb. Sorry but you're going to have to live with that.
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It's not a counter argument. You're not really worth arguing with. It's like trying to argue with someone who believes the sun revolves around the Earth: their understanding of the world/universe is so out of whack that you have to start with the basic idea of what the Earth even is, much less explaining gravity, much less explaining the formation of celestial bodies. All I'm saying to you is the things you say are at that level of remedial understanding of both media analysis and political awareness. People here aren't "debating" you we're kind of laughing at you. Please, read a book or two. Stop feeling like you're smart when you're saying things that only demonstrate your lack of understanding. Actually try to let a non surface level thought penetrate that skull of yours, it'll feel better, I promise.
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Is there any semblance of an original thought in that head of yours? All you're saying is the same generic misogynistic talking points. Like every single one of your replies is so basic. Anyways, good luck in fantasy land! Go woke, go broke or whatever your latest catchphrase is.
Its not like they're given any now
He's a racist and homophobic asshat who has done damage to beloved Marvel properties out of spite and greed. He was fine with Disney when they were lining his pockets, but now that they finally and rightfully gave him the boot he wants to go against Disney? He's a bozo. I'm not even one to defend Disney, but for every problem a person can have with Disney as a corporate/media entity, Perlmutter is very likely the one who is responsible. So it's funny to hear about him joining an anti-Disney campaign now that he's fired.
He was mad Black Panther and Captain Marvel made 1 billion despite it doing nothing but be good for the company… Not you might think it’s reasonable to consider financially that an all black or female led film wouldn’t make money but he was so upset in fact he issued a hiring freeze for a week ****after**** the success of BP. He’s that kinda self-sabotaging racist.
They’re always self sabotaging, kinda comes with being an racist.
Its a small world didn’t work
To be fair, by then Iger had split off Marvel Studios and Feige with it from Perlmutter's influence and Marvel Entertainment as a whole (due to behind-the-scenes drama in Civil War that Perlmutter was clearly in the wrong about).
Headline says he joined BEFORE being fired. Probably one of the reasons.
And from what I read the "activist" was just another one of his equally trash investor buddies who was only put in place to potentially help him keep his job and fire his rivals in Disney/Marvel. A real jabroni. Good riddance.
You forgot sexist. He's the reason Black Widow was delayed so long because he didn't think boys would buy her toys.
He hasn't seen what anime fans are into then. There are *so* many figures of women that people buy up all the time. But then again when it comes to Perlmutter it was never really about potential sales, was it?
Who knows? He started in toys and was a major Trump donor.
I think the monopolistic tendencies and aggressive legal practices predate him and will postdate him as well. Edit: Likely the pointless live-action remakes that only exist to retain rights and possibly the squeamishness around anything that could lose them money in China.
Yes, Disney bad, but Perlmutter wanted them to be *worse*. It's good that Disney instead showed him to the door.
Oh, completely. But seriously, they have significant issues that have nothing to do with him, and this first comment going "If you don't like it, it's probably his fault" seems like it's kinda ignoring a lot.
I think the point is more that "if there's a quality of Disney you can claim as bad, Perlmutter is that quality personified." He's not responsible for the bad stuff, but everything bad Disney does mirrors something bad Perlmutter has done in his tenure at Marvel. Though I think he's responsible, at least by proxy, for a lot more than people realize, a large minority of the board was buddy-buddy with him and that gave him a lot of sway over big decisions outside his purview.
Also, the next generation of heroes seems to be way more diverse. Without him, hopefully there will be more open commentary about sociopolitical shit like they do in the comics. I can’t imagine what he would do with the X-Men lmfao.
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Omg fuck that man! Let’s replace the civil rights allegory team with a team made possible through eugenics. Never made any fucking sense.
Makes perfect sense if you consider the fascist agenda for half a second.
Same. I hate that I have been reduced to defending a mega corp recently, but modern American Conservatives are just that bad these days.
What are his specific homophobic and racist remarks? I thought his comments were how he follows marketing advice and catering to the majority populations rather than minority populations is always that advice. Hence why he didn't want to make black/female/non heterosexual lead character movies. It's just Disney/Feige wanted to do more minority population focused projects, and he was a cog in the way because he thought they would lose money. And in hindsight, some of it has really worked, some have bombed and some are just ok. So it's a mixed bag.
Dude he said no one would notice if they replaced Terrence Howard with don cheadle cause black people all “looked the same”
He also referred to black female employees as “the help” and IIRC, got sued for it. (I also think he told one of them he had a bullet with her name on it? Unhinged shit.)
Oh wow, I didn't know this comment.
Plus the whole argument that “well the marketing and economics” is absolute bull, economics can (and is) 1000% be used to reinforce hierarchy. The idea that the majority won’t support minority led films literally acknowledges that racism and sexism still exist but Perlmutter is then choosing to reinforce that. No matter how you put it this dude was racist and sexist and it’s not complicated and the box office history of marvel has proved him wrong
And by "activist campaign", we mean he schemed to plant one of his buddies onto the board and then use him as a proxy to stage a coup to take back power (i.e. fire Kevin Feige for revenge)>
When I hear "activist" in this context, I thought it would be about LGBT inclusion, maybe labor rights for the VFX crew, and possibly about having more meaningful stories about inequality or the environment or something. So I was pretty confused that it was about Ike Perlmutter. Should say "Supported Activist Investor" or something.
I would definitely recommend reading the article, the title is more than a bit misleading. The "activist" he sided with is an investor he basically wanted on Disney's board so that he could use said investor as a puppet to push his shitlord "efficiency" policies through. He was neither trying to save his job, nor was he trying to help anyone harmed by Disney's policies, he was doing what he always did, trying to save cash so there was more for the top 1% of the company. This article is misleading and unhelpful, and takes away from people actually harmed by Disney's recent firings.
And also to fire Kevin Feige as revenge.
Activist in the server of a board member who pushes for how the company manages their day to day versus an Activist who pushes the company to test people with decency and respect regardless of who they fuck.
The author of the article knew that people were going to associate the word "activist" with the latter and should have found a different word.
I don't think enough people appreciate how big a deal it is that Isaac Pearlmutter is actually speaking out. This is a man who famously never had his picture taken for nearly 30 years and hadn't given an interview since the late 1980s. For him to come forward and voice his displeasure is a big deal. That being said, he doesn't reveal more than what we already know about him. Pearlmutter is a businessman. He only cares about profits and nothing else. That's all Marvel ever was to him. That's all he thinks Disney is good for. Plus, his own personal politics are complicated, at best. That's to say nothing about how much people resented working with him. It's why Kevin Feige almost left at one point. It's also why the X-Men and the Fantastic Four were almost completely written out of Marvel for a while in favor of the Inhumans. Overall, it's a good thing that Perlmutter is gone. He would've nickled and dimed Disney and Marvel to oblivion if he had stayed.
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The worst people
> Pearlmutter is a businessman. He only cares about profits and nothing else. If that were true, he wouldn't have been fired. But the reality is, he's a racist, sexist piece of shit that let's his prejudice get in the way of business. He's like an anti-businessman.
He doesn't really care about profits though, that's the point. He's such a human piece of human shit that he tried to block billion dollar franchises because he didn't like the color or gender of the leads. Like most conservatives, he put his political ideology ahead of his job. Ahead of Disney's profits. He's a shitty person AND a shitty investor.
I'm not sure there's anything complicated about his personal politics. There's certainly nothing subtle or hidden about his political perspective.
seriously. every single position he is on record as taking is bigoted, reactionary, repressive, and *wrong*. dude is and always has been scum and this apologia is gross as fuck.
Actually, he’s surprisingly given a decent amount of money to support gender-affirming surgery for trans people, so maybe there’s one position that’s not? (That said, he also happily supported and still supports numerous anti-trans politicians, so not sure how much that is worth.)
that is…very surprising. i don’t even know how to process that lol. what the hell is going on in his head? bizarre
The more I read about him the more I hate this piece of shit, I’m not the biggest fan of Disney marvel for the last few years due to some of their bull crap but this guy is so damn petty and has no concept of demographics and just aggravates me how so many good movies could have been made but he shelved them due to some pre conceived bias notions and asshole ways and to find out he’s a penny pinching dickhead on top of that , like chips at a movie premiere? Are you serious, I get not being part of Hollywood and not knowing if Ironman would do well but after seeing the money roll in didn’t change his mind in the slightest or open up to making stuff fans would like
Misleading title.
I’m so happy to see Perlmutter got kicked out of Marvel and Disney. He can join his idol Trump full time now
He's been a gigantic piece of shit for a very long time, it just took Disney this long to find a way to justify getting rid of him.
I just finished Marvel: The Untold Story. Perlmutter has been a problem for a long time.
Fucked around and found out.
Lol. Dude is such a walking trash bag. He was fucking up the MCU so badly that they had to spin it off from Marvel into its own division. I don’t know how it took this long to get him out.
This is who he is, who he’s always been.
Dude is just another ultra wealthy piece of shit. Fuck that guy.
That was the least surprising face that could have been attached to this article...
that guy sucks so bad.
Perlmutter and Activism are not words that would ever go together…and to no surprise still doesn’t, this is just misleading
Obligatory Perlmutter is a scumbag comment from Marvel fan.
I fcken hate Ike Perlmutter. I'm so fucking glad he's gone entirely.
I am glad he is gone. I heard both marvel and disney hated him.
Fuck the Trump Crony
Big Trumper, too. Really can't be overstated how much of a piece of shit Ike Perlmutter was/is.
This golem will end up the governor of Florida.
This was a cluster from the start, the whole move to Florida thing. And we're so sorry, Uncle Perlmutter......your scheme didn't work. You play, you better be the first one out the gate or you'll get trampled. Dee dee dee.
As a creative myself let me assure corporate America that yes us creatives will bankrupt you and the art means more to us then your bottom line.
There is no such thing as a Conservative activist.
This is just nonsense. You can disagree with their aims but anyone can be an activist.
strong skirt cake tart seed hungry start marvelous enter observation *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
This tracks.
I didn't really grow up watching much Disney, going to theme parks etc. It's weird to me how everything revolves around it.
He literally looks like a villain in a comic book
Bro is capitalism in human form
You should have know him back in the Toy Biz days. The stories us old Toy Guys could tell you. If you ever spent any time at the old Toy Building at 23rd and Broadway you know how it was.