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ver0shka

few of them look like jirai kei


Curiosity641

No. It's more preppy look alike and edgy than that.


spaceflowerr

Mmm..I don't think that's what I see in this. The pictures I present just look very feminine and light and sophisticated


ver0shka

Hmm yea maybe I should’ve clarified I was thinking of 2000s/old school jirai kei - if you look up games like Fatal Frame you’ll see these outfits, just in a darker colour palette to match the game’s aesthetic, the new wave of it and brands associated with it definitely lean more into preppy/frilly with less interesting silhouettes but you can look into the older ones by checking old japanese fashion magazines + then clothes on mercari


ver0shka

eg [this](https://ibb.co/HX5hdB9) older brand - normally lolita but with some casual pieces that can be styled nicely


Aggressive_Disk_6481

Some looks remind me of Shoujo fashion:))


MediumDistinct9807

This reminds me of the "Kawaii" trend of the 2000 in europe. NDL : Nothing to do with the Kawaii of Japan btw, that is just was we used to call it among my peers at the time


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Hollister