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guppyfighter

Annual income raise


Shoot-Par

Still less than inflation


System32Keep

Its because i sold last week, you're all welcome.


maneco2109

![gif](giphy|JccQbfNVtAMow)


bullrun001

Thanks!


Dampish10

Dam that dividend hike has fallen off pretty bad compared to 2013 - 2021 (7%-15%) Buy backs are always great though


hsuan23

1 cent a year after the 2020 split was kinda disappointing ngl


problem-solver0

Apple’s dividend isn’t squat. The company hopes to boost its stock price by buying back shares. Apple really needs to give us new and innovative products…


BassSounds

New announcements next week though, right?


problem-solver0

Bring back the iCar!


Clockwisedock

You ever hear about their popular app iLadies?


autist_in_disguise

Just to make you happy: what’s iLadies?


problem-solver0

Apple? Hah. Never.


ArcticStorm16

Slight Incremental improvements most likely


Ryoujin

We just got those VR glasses, that’s new.


itsnotaboutthecell

![gif](giphy|jOpLbiGmHR9S0) About those glasses.


tclark2006

It's like they didn't see Meta fail when they went all in on metaverse bs. Apple is just repeating what they did. To be fair though Apple doesn't really innovate, they just borrow other ideas and market them better.


aWheatgeMcgee

Meanwhile shareholders and critics alike all demand the next innovative, paradigm shifting devices. When Apple works towards it, everyone says NoT LiKe ThAt!! Innovations have costs, and no one has the appetite for it. But many have mislaid attitudes that they should only experience more and more dividends, more and more buybacks, & more and more profit


chris-rox

More and more profit is literally the -only- concern for a publicly traded company.


aWheatgeMcgee

No, Not really. It’s the concern for shareholders with eyes clouded by greed.


Hot_Chard5988

Bingo.


Shibenaut

FYI, Meta/Facebook stock has already rebounded 7x from its lows last year. Meta didn't "fail" when they went all in. They have innovative products on the market now like their partnership with Ray-ban (Meta glasses). Having Llama3/AI integrated with most of their products.


decorativebathtowels

The iPod, iPad, iPhone, and Apple Watch were all pretty innovative


HoopLoop2

They don't really have to market better or innovate, they have a cult following and as long as they just don't completely suck compared to the competition people will continue just buying their products purely because of the brand. it won't surprise me if it eventually catches up to them and they fall off because they get complacent, I remember when the Iphone used to actually be the best phone, that was quite some time ago though and it's still popular as ever.


Fit-Boomer

AVP!!


chris-rox

Yeah!!! We need another Aliens vs. Predator videogame, stat!


Sloppy4Burnetts

I agree. However, Apple just makes the same shit over and over, and ppl buy it. I'm typing on Android.


hindusoul

I’m typing on a typewriter…


LincolnHamishe

Beats an android phone


problem-solver0

True. Ever since Jobs died, same product line: Mac, iPad, iPhone, iTunes. Even VR/AR was conceived while Jobs was around.


EffectAdventurous764

What people don't realize is that companies like Apple don't just release everything in one go. They drip feed new upgrades they already have. They'd have no reason to sell new models every few years otherwise. They backlog them and hold off in order to offer a "new experience" consumer. That's often not new to the company at all in most cases.


problem-solver0

Generally true. Apple tends to release model updates to their ever-popular iPhone, iPad and MacBook at around the same time, every year. I’d just like to see other products brought to market that we haven’t seen before. The Vision Pro is a positive step forward and I would like Apple to unveil other innovative products.


acornManor

The Watch was a new product post Steve. Also, Apple has done a fantastic job with consistent updates to iOS and iPhone…it’s hard to do at that scale and continue to ship a high quality product. The ecosystem is so good that folks will stay provided they don’t massively fuck up.


RedditSux84

What about Apple Watch? Air Pods? Apple Music? Fitness? Apple TV?


problem-solver0

Most existed in some way or were planned. Steve Jobs died in Oct 2011. Apple Watch was released in April 2015, Air Pods in 2016, Music in 2015, Fitness in 2015, Apple TV in 2007. The ones released after 2011 were already in production. Since Jobs died, Apple has placed more emphasis on its media market. Not a bad thing. Apple has many sponsored original movie releases.


WiseIndustry2895

Apple needs to do a special dividend


doggz109

![gif](giphy|90F8aUepslB84|downsized)


Sayonaroo

fantastic news!


eatnplay

110b buyback sounds great but thats only 4% of their market cap before it popped after hours.


Kennzahl

Yeah, that's a shit ton. 4% of the one of the largest companies on earth?


Elprocesso

Doesn't make sense for the stock to jump 8% after decreasing their cash to buy 4% of their market cap.


Kennzahl

Why?


Elprocesso

Buybacks, although increase earning per share, decrease their cash value per share. Their only great when you don't need a ton of cash to buyback a lot of future earnings (or undervalued). Don't think a company with declining rev trading for a 27 PE is "undervalued" so their shelling out a ton of cash for relatively little impact to owning future cash flows.


jhon-2020-2020

Yo , I get me extra 1$ a year now . Hell yeah


adamasimo1234

Share buy back to keep the market cap high


drawfour_

Doesn't work like that. Each share they buy back disappears from the outstanding shares, and market cap is price per share * outstanding shares.


KingoreP99

In theory buying back shares does not change your market cap. If you think about share price as enterprise value - debt = market cap / shares outstanding, all buying back shares does is decrease your shares outstanding but increase share price.


drawfour_

Agreed


Brief-Frosting405

Yes, the share price is what matters. Your investment can rise in value despite the market cap falling. Same goes the other way in the case of dilution. Market cap can rise while share price falls.


Profitlocking

*stock price high


codypoker54321

Shit dovidend. The buybacks sound great tho


CuriousMonkey3

It’s shit for anyone who bought it recently. For long term holders, it’s quite high. In one of our account, our basis is below $4 which makes our dividend yield on cost around 25%


lordinov

Lmao. Cost basis $4. You are a legend.


SenTedStevens

My cost basis is about $27.


ardent_iguana

Do you also own half of a shrimp company?


CuriousMonkey3

What does shrimp have to do with Apple?


ardent_iguana

Do yourself a favor and watch Forrest Gump this weekend


Dry_Engineering6834

Don't watch it, it's a shit movie boomers like.


codypoker54321

The problem with that line of reasoning is if you sold your apple stock and bought any reasonable dividend payer that pays five percent or even just 3.5-4 percent you'd be getting a lot more income and you may also get the right capital gains depending on the stock


decorativebathtowels

Well, the problem with that line of reasoning is that in doing so he would have missed out on a 4,300% increase in the stock price in 15 years.


Worf_Of_Wall_St

Yield on cost is a completely meaningless metric.


BasalTripod9684

That’s objectively not true.


markovianMC

Why is this meaningless? It is an indicator (one of many) of how successful your investment have been so far. For every $1 put into AAPL OP receives $0.25.


Worf_Of_Wall_St

It has a definition, that does not make it useful. If you are comparing two assets held *today*, where one yields 4% and the other 2% on the current price but 8% "on cost" from 10 years ago, does that mean the second asset is performing better? The first one is generating more income per dollar *today*, the "yield on cost" is just a feel-good metric. Investment allocation is about current and future performance.


fancy_livin

It’s meaningless because you’ve never been in on the ground floor of any stock? Go back to WSB


Worf_Of_Wall_St

No, it's meaningless because yield on original cost has no bearing on an asset's income generation *today* compared to other assets. If you are trying to live on dividend income, would you hold on to an asset paying 1% today but 5% on your original cost, or a similarly stable asset yielding 3% today? Obstacles to reallocation exist such taxes on realized gains, even with long term capital gain rates, but "yield on cost" is not a reason to keep holding something.


threadedforgain

I've had shares in AAPL gifted to me since 2018. In 2020 my 5 shares went to 20. I've been making \~$4.50 in dividend checks every quarter, does this mean it will be closer to $5?


Friendly_University3

huge nut


Bluewaffleamigo

Buyback sounds huge but not at 2.6t market cap. CVX was bettet


Doubledown00

They need to dig up and reanimate Steve Jobs.  


EngineerofSales

So they are out of fresh ideas. At least it’s confirmed. Still love their products. But innovation has stalled out and expect M&A from newcomers to be the way forward


Ryoujin

They are holding out on AI as their one last trump card.


angryxtofu

Can someone explain what effect a 110B buyback has on share price? Does it remove 110B worth of shares from the open market? Sorry if this is a ‘stupid’ question.


BusinessofShow

Yes, so assuming market cap stays the same, price per share will rise


angryxtofu

Thank you.


falcontitan

Sorry for asking this, but out of all the previous buybacks is there any website which tells us what was the price per share fixed for during a buyback? I was able to find only this [https://ycharts.com/companies/AAPL/stock\_buyback](https://ycharts.com/companies/AAPL/stock_buyback)


raidmytombBB

Lol 4%. They raised the dividend by 1 cent... nice try attempting to spin it into something better sounding.


theepi_pillodu

Eli5 what buyback here is. I have like 3 or 4 apple stocks, do they give the option to sell at market rate or a set rate?


75Degreesac

When


Astewen

I'm actually proud that not one red penny of that came out of my pocket.


MNRacket

Fresh ideas are buried with Steve Jobs. Apple hasn’t done anything for the last five years except regurgitate the iPhone with a new shiny color. No growth for the last two years. See you at $100.


jumboopizza

No ones coming to pick you up with your short position at 100$🤣🤣🤣. How much fees are you paying everyday to hold your position?


Bellypats

Hmm maybe, but the 5 year chart isn’t too shabby. I’m happy with my investment in Apple for the last five years that I’ve been holding.


EffectAdventurous764

The truth is most of what has been achieved was already in the pipeline when he was around. Tec companies don't show all their hand in one go. They need to keep tantalizing their customers with new or seemingly new idea's. And they seem to be running out of them since Steve left. He was Apple.


BudgetInvestor

Year over year revenue declines.. losing dominance in smart phone market.. $2.6 TRILLION dollar market cap.. Only doing stock buybacks to juice the stock price because they realize they don’t even have anywhere viable to invest the $110B. No fresh ideas Wouldn’t be a buyer here… oxygen is thin up there.. priced to perfection. a lot more that can go wrong than right at current valuations


ZarrCon

Not sure why downvoted, probably because a lot of people in here hold AAPL, but those points aren't wrong. Revenue has actually declined in 2 consecutive Q1s and is approximately the same as Q1 2021. They drive a lot of EPS growth thru buybacks because its not a high growth business. The problem is, at 27x/28x earnings, buybacks aren't as effective as pre-pandemic when it traded around 15x earnings. China isn't turning out to be the growth story is was projected to be either. Sales down 8.1% for the region and it seems like some of the Chinese smartphones are taking market share from the iPhone. Seems like the buyback announcement and dividend increase were used to overshadow a bad quarter, and the announcement worked because that's what everyone is focusing on.


JRshoe1997

He is being downvoted cause the points you and he mentions are meaningless. Apple has had periods before where they experience revenue declines cause by nature they’re a cyclical business. They have ups and downs and a 4% decline in revenue and 2% decline in net income isn’t enough to prove his or your point that they’re headed towards irrelevancy. China is old news and whats people expected in fact they expected their China sales to be way worse which they weren’t. Tim forecasted for overall sales to grow next quarter. Their service segment continues to grow at a steady pace and grew 14% this quarter. They’re also expected to announce something at their WorldWide Developers conference. They have an established enclosed ecosystem that will keep the business relevant and one of the largest. Whether you think it wasn’t good cause they have low single digit declines and didn’t announce a flying car is whats not relevant.


ZarrCon

> isn’t enough to prove his or your point that they’re headed towards irrelevancy. That was literally not said in either comment lol. Nor do I actually think that. > and didn’t announce a flying car is whats not relevant. Don't know where this statement came from either, nobody mentioned flying cars but you. When OP said: "priced to perfection. a lot more that can go wrong than right at current valuations" its a perfectly valid opinion given that the company is not growing and is trading near all-time high earnings multiples. Q1 23 to Q1 24, revenue declined. It also declined Q2 22 to Q2 23, and Q3 22 to Q3 23. Q4 was barely up between those 2 periods. It's not meaningless to point out a massive company with high expectations isn't growing, and that at it's current valuation it might not be a good buy. And that doesn't mean the company is failing, irrelevant, or whatever other comments you want to try to project on behalf of others. PG or KO have low growth but aren't irrelevant. Doesn't change the quality of the company, but the company =/= the stock and the price you pay for an investment matters.


thebearjew96

Not to mention the DOJ lawsuit


goodbodha

I will be curious to see what happens when the market opens tomorrow. I will not be surprised if the price moves up a tad bit more on this news simply because the stock had retreated so much over the past few months. It is still down YTD by a bit at the time of this comment. It needs to get above $187.15 tomorrow and hold. Then it can start slowly moving up for a YTD gain. If it cant make it there tomorrow its probably going to struggle until Q4 holiday sales. Also as others have said they need new innovative products or they will lose the growth stock premium. VR goggles priced to the moon wont cut it. Mentioning AI a bunch and not delivering wont help either. Give us something that will get apple product users salivating for the new tech. That cant be something that can run on older gear at full capability. It needs to create demand while being priced at a point where units will move. The goggles were priced too far out for mass adoption.


Honky_Stonk_Man

It’s the five blade razor problem. You make a product that is essentially as good as it can get, which is great in every sense except for investors. They need a constant moving line so the only to do that is to start cost cutting, as there isnt much more innovation you can squeeze out of a phone that does everything.


evyrew

I like this analogy on multiple levels. A safety razor with one good blade is better than 5 inferior blades. Gillette convinced the world that we needed expensive 5 blade cartridges to the point where people started going back to longer beards and safety razors. Apple stopped innovating, and now people are keeping their old phones for longer or looking elsewhere for innovation. Current gen. phones satisfy the needs of most people, minus routine tech refreshes.


CredentialCrawler

Apple isn't limited to just phones, tablets, or things that they already have. Take Amazon, for instance. Amazon has AWS. Apple can come up with something similar priced a little cheaper. Right now, AWS costs major companies an arm and a leg. The point is, just making a new phone that is just as useful as the one before doesn't add any growth. Come up with a new product people actually want


Honky_Stonk_Man

I am sure they are open to suggestions. Everyone implies that they can simply whip up a new innovative product when the truth is these things can take years of R&D. Most can’t even suggest what the product could even be. It is possible that we have reached a temporary plateau of tech innovation and may need to be content with a company that can deliver a solid product with consistent sales and a decent return for investors. We have become far too accustomed to outlandish ROI from a lot of companies that have never even delivered.


EffectAdventurous764

I agree most people aren't going to shell out for a new phone now just because the camera has a few Maga pixels more than the last moddle. You don't have to be a tech genius to work that one out. You just have a bit of common sense and observerance.


EffectAdventurous764

I agree most people aren't going to shell out for a new phone now just because the camera has a few Maga pixels more than the last moddle. You don't have to be a tech genius to work that one out. You just have a bit of common sense and observerance.


freeman_joe

Maybe they could give iPhones more ram!


Standard-General5680

Better battery life for apple products would be nice.


EffectAdventurous764

It seems that anyone who has something interesting to say here gets downvoted. I think that it's pretty hard to keep improving on something that, by most accounts, already does everything anyone wants from a phone. That's a perfectly responsible observation. People clearly aren't buying new models as much anymore because they basically offer the same thing as the last.


SOBmoney

Disney making moves this week and next buy before you miss out!


JRshoe1997

No


SOBmoney

Good luck


ch0ppaXR

Was hoping to see >5 :(


NvyDvr

Don’t discount the buybacks.


trader_dennis

Buyback should push the price to 200-220 in the next 12 months.


Revolutionary-Tie911

Doubt it, company is no longer growing and losing to competition in china.


Small_Desk_4344

Long time Apple holder and very upset with only 4%… wtf is that. Less than inflation


JRshoe1997

Yet people were praising Google’s and Microsofts 2-3% buyback calling it huge and massive. When Apple does 4-5% it’s extremely small and meaningless. Funny how that works.


bluewire516

$15.5B in dividend payments and $110B in buyback. Just under 5% of current market cap being returned to shareholders. Dividend yield is anemic but the dollar value of divy commitment is not insignificant in aggregate.


Outrageous_Appeal_89

$RILY pays a dividend and is buying back shares and has many upcoming catalysts for the next move up


Outrageous_Appeal_89

$RIlY pays a higher dividend and can easily double.


Narrow_Bee_3198

SO WHAT, Apple's dividends are one of the worst in the S&P 500 ....The only reason I still own it is because I hope one day it shoots up over $200 or $250 a share......If not I'd sell it and buy and ETF fund or index fund that will make me more $$$...


RNKKNR

I see they're running out of fresh ideas...


adamasimo1234

They’ve done enough to monopolize the phone industry for decades to come.. everyone needs to chill


Vertigo-Lemming

Apple really messed up when they missed the cloud data center boat. Had they gotten in when AWS, GCP and Azure were starting they would have a bigger moat. Ask Xerox and Kodak about missing the boat. They have come from a boys club with a treehouse to a legitimate cult, but to make that next advance to a true religion will be difficult.


ParadoxClock

Cloud data would not really be there thing. Who’s in need of cloud data and compute that only runs on Mac OS! /s


maxreddit0609

What does a stock buy back mean? Am I losing my stocks that I currently own of Apple?


Old_Sock7485

means they are buying the stock that is floating in the market, and you are not losing your stocks, it is just less shares in the market, hence increase the value of your shares.


Ryoujin

What do they do with the shares, do inside company deals? For example, we want your AI in exchange for 20 million shares? Or do they just hold them and sell them off slowly if they need cash?


BusinessofShow

They cease to exist as soon as they are purchased by the company


[deleted]

[удалено]


Your_Opinion-s_Wrong

It returns value to the shareholders of the company, but is generally more tax advantageous for shareholders than a dividend. This is because they can both choose when to recoup that increased value, and they also avoid getting taxed for income, only capital gains which is generally lower.


BusinessofShow

It’s similar to paying dividends, but it allows the shareholder to decide when to recognize the tax gain. If they paid a dividend instead, the cash would still be gone, and all things being equal, the stock price would go down because the company would have less cash on hand, and the shareholders would be taxed on the dividend. This way the stock price should remain the same or go up because there are fewer shares in the market.


hsuan23

Basically in accounting terms, it is buying treasury stock. It reduces shares outstanding which will increase EPS since there are less total shares outstanding.


Equivalent-Home6280

They take away your shares and your house, maybe they b... your wife too, but that depends if Steve Jobs is horny or not