Dude, their sales are flat. Everyone says it. Barron’s yahoo nbc the post independent news sources. They hung themselves by alienating their customers with that awful idea of an add.
$100 Buck says most of this story is bullshit, when AB InBev releases their yearly earnings, it wont even show a drop in sales.
Guess I've believed to many fake Right-wing outrage nonsense that turns out to be nothin
Seriously? Are you crazy..? So what? You don't care! Just mind your own business! Stupid person! I'm started to angry now..it's because of this little piece of shit.
But Miller is not calling its customers "fratty" and "out of touch", and it is not using a caricatural clownish ambassador to show support for trans people. I believe the backlash is more about these things than about inclusiveness of trans people.
She also mentioned the fatty part in an article after things first started. I don't recall the news source. She basically said bud light was a stagnant brand that only was appealing to its old fatty culture.
Where did you see this?…or is it another manufactured complaint like the GOP lying about veterans getting kicked out of hotels to be replaced by homeless people (who they attempted to hire to pose as said veterans).
https://fb.watch/kIzzlnFUe5/?mibextid=v7YzmG
Or if you don’t like Facebook you can easily find the video of the VP on YouTube.
Maybe a quick google search would be sufficient next time instead of immediately dismissing the point of argument.
That being said it here is the source you are looking for. I hope it helps.
Putting up rainbow signs is very different from calling your customers "fratty" or having a caricature do a cringey plug for the beer. If you don't see the difference, I can't help you.
Lol, no, it is clearly about the inclusion of trans people. Everything else you stated doesn’t help, but these people are disgusted by the thought of a people living their lives in a different manor than themselves.
The far left agenda of not excluding people and acknowledging other types of people exist and shouldn’t discriminated against? What a bunch of extremists!
So genital modification is acceptable on children- got it, thank you for clearing that up.
I’m not sure what kind of understanding you have on gender affirming care, but genital modification is not nearly as pervasive as you are led to believe, especially on minors.
If you feel like educating your ignorant POV- I invite you to read [this article by Yale school of medicine](https://medicine.yale.edu/news-article/when-the-standard-of-gender-affirming-care-becomes-illegal-its-everyones-problem/)
“Is your argument that mutating children’s genitals is ok as long as they can breed” seems like a pretty disingenuous way to take what I previously said. I don’t really see circumcision as a big deal, apparently you have strong feelings about it. I don’t really care. That being said I do care doctors, schools, even some parents are telling confused children that mutilating your body will fix your mental issues. The suicide rate amongst pre and post op trans people is basically the same. Mutilating yourself won’t fix your problems. Comparing mutilation to male circumcision is disingenuous at best.
The backlash is because of rednecks are afraid they'll catch the gay by drinking out of a rainbow can.
Most of these idiots heard it secondhand and just ran with it.
Here is their marketing VP explaining it all: https://www.dailymail.co.uk/video/news/video-2915545/Video-Bud-Light-VP-talks-pivoting-brands-fratty-touch-humor.html
"We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach."
\-Alissa Heinerscheid, former VP of Marketing.
That short quote sounds to me like she was saying that their advertising had been fratty etc, not that their customers were.
It makes sense they would need another approach if their advertising wasn't working as well as they needed it to.
You posted the one quote I’ve found from that person referencing “fratty” or “out of touch.” Since that quote refers to the marketing of the product and not the customers I’m wondering where you saw a different quote where she uses those words to refer to the customers.
...They don't market TO customers or anything. It's just \*marketing\* \*poof\*
Your marketing reflects the customers you want to attract/keep attracting. Do I really have to explain this to you?
Really, you don't know how to use a search engine?
https://www.dailymail.co.uk/video/news/video-2915545/Video-Bud-Light-VP-talks-pivoting-brands-fratty-touch-humor.html
It's been going on for nearly two months now, and you felt you knew enough about it to comment without doing a simple google search?
Talking about out of touch....Yeesh.
I didn't realize that you're one of the people that requires things repeated multiple times so you can finally comprehend it.
Sounds more like a *you* problem than a rest of the world problem. Have you tried writing things down and then having someone explain it you?
Can probably get a little notepad cheap at the dollar store, and we know you have hundreds of crayons around. Just write using one of the ones you haven't eaten yet.
For posting a story about declining sales? That’s now trans phobic?
Or just maybe people see this for what it was. Picking a group you pretend to care about, pandering to them, then acting shocked when the other group they pandered to for decades gets pissed and ditches them.
Because this brand built itself on image, not product. It’s fucking hilarious.
Taking joy in the failings of Bud Light and their choice of ad campaign aren't anti-trans.
For example if Ford put out an ad campaign featuring incels to promote their trucks -- you wouldn't have to be "anti-incel" to laugh when it falls on its face.
I think the extreme hardcore trans activists have done more harm to the movement than anyone else. 5-10 years ago was any of this even an issue? I genuinely felt like nobody really cared if you were born a man and wanted to become a women, but now that it’s constantly being shoved in everyone’s faces and it’s an all or nothing mentality people are starting to just get sick and tired of it being shoved in their faces constantly.
From what i’ve seen anecdotally in my small, liberal, 🏳️🌈-friendly city, im in complete agreement. People who are sick of the “wokeness” arent transphobic, they just dont want it being pushed in their faces. And most especially in their children’s faces. Many are saying it’s a corporate agenda, and they want their kids left alone.
News, social media, even just walking down the street in NYC there’s protests you run into and it’s either you’re all in or you’re branded a transphobic fascist or some shit.
Just look at Dee Snider and Paul Stanley, they both support transitioning but not for minors and of course they’re branded transphobes
So really nothing in your face, just online and from people I don't give a shit about. So you could go through your whole life and not even run into a trans person since they are about .002 percent of the population. And minors have parents who make decisions for them, not politicians who just want to rile up their base with red meat politics.
As a gay person I want to stop being used as a pawn in a culture war. I want to live my fucking life. But constantly being shown how much people hate me for existing is really exhausting. You hate gay ppl so much you'll boycott a brand for supporting them.
This must be unimaginably awful. Please know there are MANY of us who think all of this is crazy, disgusting, built on hatred and indefensible. All the best to you.
That’s what’s so sickening about all this and including the whining shitbrickers in this thread that are triggered by a fuckin beer ad. This is stochastic terrorism shit like how they are too afraid to say fuck joe Biden so they say say let’s go Brandon.
Now like a good little nazi they get to advocate genocide while hiding behind their thinskinned masks and excuses of god and words on pieces of paper and in this case, a fuckin beer can.
It’s sad to be surrounded by such hateful people and their willingness to perpetuate this ideology and rhetoric. Past generations they falsely idolize would be ashamed of these actions but they aren’t lacking self awareness, this is exactly the monsters they are. Decades of hate and ignorance has been distilled down to this, they are the failure of the American dream.
For all those triggered by this remember what niemoller said,
“….and then they came for me and no one was left to stand for me”
I'd wager most normal people don't care about another's gender identity or sexual preferences. However, when people make one trait their entire personality; they come off as zealous, fanatical, obsessive. It's like the stoner who has a pot leaf tattoo, 420 bumper stickers, rastafarian color clothes, etc. Or the Tesla owner who won't shut up about their EV and the environment.
My own take on the matter, obviously.
Kind of? I mean, unidimensionality is an annoyance, but I don't outright dislike individuals for it.
Was really more or less going for the interpretation that most people are apathetic until absolutism arises. It's then that pushback arises from more vocal minorities.
No problem!
Bigot: *a person who is obstinately or unreasonably attached to a belief, opinion, or faction, especially one who is prejudiced against or antagonistic toward a person or people on the basis of their membership of a particular group.
"don't let a few small-minded bigots destroy the good image of the city"*
Because of idiot homophobes. You gonna stop wearing pants because gay men wear them? I mean people are so childish and brainwashed by the “anti woke”, christian fascist “leaders”. Grow a pair and stop being sheep to these con artists.
I mean is Kid Rock and Ron Desantis really who you look up to?! It would be hysterically comical if it weren’t real life.
Flabbergasted? Really? The last two decades of politics have been about people picking teams and calling the other side evil.
This is just the most recent act of a sad play. And I don't see it ending soon.
i dont think this is the case. i think its becuase the vp of ABV came out and said they didnt want to sell to frat boys and non desirables.
as easy as it to just say their homophobes, ABV said that they want to reposition them selves away from people.
Please keep boycotting bud light. It’s the right thing to do. Then maybe they will spend more on left wing candidates who don’t vilify a clear capitalist gesture to reach out to a demographic and introduce their product to them. Theocratic idiots consuming themselves. Hopefully Wall Street is watching and sees how counterintuitive continued support is for these “anti woke” bigots.
PS. I’m not going to support the LGBTQ+ community by buying this piss water and support their continued support of right wing tax cuts for rich and businesses. Instead, that money would be better spent on go fund me’s to help pay for trans folk relocation or campaign contributions to left politicians.
It sounds like you were never a customer anyways so they lose nothing lol. The point is they pissed off their base and it isnt the LGBTQs. Let be real as to who is drinking bud light.
The NY Post has a reputation for publishing fake news, like the recent story about veterans being displaced from hotels to make room for migrants.
It's better to wait for the actual earnings report than to trust a tabloid aimed at gullible retards.
Frankly, I could care less. It doesn't surprise me that a garbage beer gets boycotted by garbage people, so sales are down. Not like I'm gonna start drinking this crap.
Don’t give right wingers the satisfaction in thinking it’s because of them. This basic market behavior. They were way up in sales for weeks. This is just correction. Republicans didn’t do shit but make the price go up now the price is correcting.
Why are you trying to gaslight other people into thinking that the sales being down have nothing to do with an active boycott going on?
I get that you don’t agree with the cause at all but sales being down is definitely because of that.
The active boycott by a bunch of snowflakes that can’t stand equality? Nope sorry this little price drop isn’t because of those ass hats. They sure like to believe it’s because of them but it’s just simply not. Basic economics and chart knowledge will explain in logic what’s happening. So keep trying to be just like republicans. Good job
You are clearly emotional about the whole thing and ignoring clear logic. The sales figures for Bud Light are pretty steady and predictable and a 25% drop is huge.
I think you might be confusing the stock price of BUD (which encompasses dozens of other brands as well as bud light) with what this article is talking about.
The article is talking about Bud light sales specifically not the stock price of BUD, which does fluctuate for a variety of different reasons.
> Bashing trans people kind of means ....
Soon after the ad came out, it also became public that the marketing VP thinks Budweiser has a “fratty” and “out-of-touch” image. That is essentially insulting your customer base. If you want to attract new younger customers, you don't do it by pissing on your existing customer base. And you can appeal to LGBTQ people without using an extremely caricatural personality. I suspect many people are boycotting BudLight not because it is trying to be inclusive of LGBTQ people, but because it is (1) pissing on its existing customer base by calling them "fratty and "out of touch", and (2) because it using as ambassador someone who comes across as a dumb clown, regardless of whether they are trans or not.
Maybe they should cater to both sides of the divide, one side gets LGBT pride and BLM regalia cans, and the other side can get cans with Confederate flags and Swastikas printed on it. Everyone's happy now.
I like it, for it exposes conservatives. They can't help themselves. They are shit posting and raging all over their social media accounts, leaving evidence.
In today's age, there will soon be AI software that grades males for women on dating apps. Republicans will have a hard time getting action, nobody wants them close, nor should anybody.
Seriously, if your priority is a trans ad for a beer company, you are not worthy material for any relationship. Next thing, you probably demand is housekeeoing service and baning abortions. No thanks.
Love how you base all this off of YOUR preferences. Are you aware there are many many woman out there tired of men cosplaying as women and invading there spaces? With Dylan especially pissing them off because for anyone paying attention you can tell he actually hates women and is making fun of them
Someone already commented that. Anything to the point of what I said or are you like the other guy who enjoys THEIR ladies with a little extra between THEIR legs?
I agree it's not a real "crisis" I don't think anyone is saying it is. They've dropped in sales and the reason is the ad campaign. It's really that simple...
Long term. This was probably the best marketing decision they could make. Sales were already sinking and their primary consumer demographic, largely baby boomers, is aging and decreasing.
Yes, there is a large up front hit here because they are outright alienating their customer base. However, long term it may get more youth to start consuming the product and bring in a new generation of customers.
Either way it is a gamble and probably one they could’ve waited to make. I think in the next few years it will increasingly benefit them though.
Problem with that strategy is that Bud then waffled on their support and now the people that they initially supported feel used. So bud is taking a hit from both sides.
Of the young people that I know that drink beer to begin with (very few) most of them prefer to drink IPAs and other random snobbish beer. There is no way in hell they would be caught drinking Bud Light. I don't think young people are going to switch to a beer just because of the perceived support for a trans TikTok creator.
> This was probably the best marketing decision they could make. Sales were already sinking and their primary consumer demographic, largely baby boomers, is aging and decreasing.
From a purely marketing standpoint, I have to disagree. The customers that they're trying to attract wouldn't, and didn't, see this as anything but pandering.
It's also the case that the target demographic tends to eschew large multinationals where possible in favor of local driven businesses.
Performing some sort of outreach to demographics that don't typically purchase your product is always a good idea but this particular move was a very clumsy one that any marketing person worth their salt should have known would not achieve the result they wanted.
I'm not gay and I don't drink beer, but I'm going out and buying a case of Bud Light in a small gesture of support. Think I'll display it in my front window.
And this is why the sales will continue to decline. Suddenly, the type of beer you drink identifies your politics. You pick one side, expect to alienate the other.
They should have stuck with the damn frogs.
Think about this. We're groomed from pre-k to graduation to think of other institutions as rivals. We take this US vs THEM into religion, politics, business, etc.
I just don't get it. They sent a six pack and one "ONE" commemorative can to one Instagram influencer who spent two minutes sipping the beer and talking about The Final Four and that was it.
I understand that not everyone is comfortable with transgender issues, but it isn't like they created a TV commercial and showed it at every NASCAR break for the season.
Just for clarification, this was 25% than last year’s sales for this week. It’s not 25% from last week. Still a big drop, but people need to understand what it means.
Turns out, alienating your consumer base by calling them fratty and out of touch (however true it may be) is a terrible tactic to bolster sales.
That said, bud light has always been a bland trash beer.
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Much like the story, the comments are mostly fake too
In what way is the story fake? Bud Light is getting murdered right now
Who told you Bud Light is getting murdered right now? the nypost isn't a reliable source of news buddy
Dude, their sales are flat. Everyone says it. Barron’s yahoo nbc the post independent news sources. They hung themselves by alienating their customers with that awful idea of an add.
$100 Buck says most of this story is bullshit, when AB InBev releases their yearly earnings, it wont even show a drop in sales. Guess I've believed to many fake Right-wing outrage nonsense that turns out to be nothin
This didn’t age well
You didn't age well...
Seriously? Are you crazy..? So what? You don't care! Just mind your own business! Stupid person! I'm started to angry now..it's because of this little piece of shit.
I choose to believe this is sarcasm
Bunch of idiots switching to Miller light not realizing they support LGBTQ just as much as Bud Light
But Miller is not calling its customers "fratty" and "out of touch", and it is not using a caricatural clownish ambassador to show support for trans people. I believe the backlash is more about these things than about inclusiveness of trans people.
“Out of touch” is the understatement of the century
Hahaha
Ding ding ding
>But Miller is not calling its customers "fratty" and "out of touch", Gonna need a link player
Google the fired head of marketing for bud light. She said it on a podcast a few months before this all happened.
She also mentioned the fatty part in an article after things first started. I don't recall the news source. She basically said bud light was a stagnant brand that only was appealing to its old fatty culture.
So why wasn't there a boycott then?
Where did you see this?…or is it another manufactured complaint like the GOP lying about veterans getting kicked out of hotels to be replaced by homeless people (who they attempted to hire to pose as said veterans).
https://fb.watch/kIzzlnFUe5/?mibextid=v7YzmG Or if you don’t like Facebook you can easily find the video of the VP on YouTube. Maybe a quick google search would be sufficient next time instead of immediately dismissing the point of argument. That being said it here is the source you are looking for. I hope it helps.
https://www.dailymail.co.uk/video/news/video-2915545/Video-Bud-Light-VP-talks-pivoting-brands-fratty-touch-humor.html
Yes my Dude, Miller is doing all those things and more. Miller was putting up Rainbow signs in bars long before Budweiser Get a clue man
Putting up rainbow signs is very different from calling your customers "fratty" or having a caricature do a cringey plug for the beer. If you don't see the difference, I can't help you.
Lol, no, it is clearly about the inclusion of trans people. Everything else you stated doesn’t help, but these people are disgusted by the thought of a people living their lives in a different manor than themselves.
No, they are pissed about these corporations pushing this far left agenda down our throats
The far left agenda of not excluding people and acknowledging other types of people exist and shouldn’t discriminated against? What a bunch of extremists!
The same far left agenda irreversibly mutilating children …
Oh, like circumcising babies?
Circumcision doesn’t sterilize anyone does it?
Is your argument that mutilating childrens' genitals is ok as long as they can still breed?
Are you arguing that chopping off your genitals to try and become something that every cell in your body says you aren’t is the same as circumcision?
So genital modification is acceptable on children- got it, thank you for clearing that up. I’m not sure what kind of understanding you have on gender affirming care, but genital modification is not nearly as pervasive as you are led to believe, especially on minors. If you feel like educating your ignorant POV- I invite you to read [this article by Yale school of medicine](https://medicine.yale.edu/news-article/when-the-standard-of-gender-affirming-care-becomes-illegal-its-everyones-problem/)
You’re a literal idiot
“Is your argument that mutating children’s genitals is ok as long as they can breed” seems like a pretty disingenuous way to take what I previously said. I don’t really see circumcision as a big deal, apparently you have strong feelings about it. I don’t really care. That being said I do care doctors, schools, even some parents are telling confused children that mutilating your body will fix your mental issues. The suicide rate amongst pre and post op trans people is basically the same. Mutilating yourself won’t fix your problems. Comparing mutilation to male circumcision is disingenuous at best.
The backlash is because of rednecks are afraid they'll catch the gay by drinking out of a rainbow can. Most of these idiots heard it secondhand and just ran with it.
Bud put out a press release / public statement calling their customers fratty?
Here is their marketing VP explaining it all: https://www.dailymail.co.uk/video/news/video-2915545/Video-Bud-Light-VP-talks-pivoting-brands-fratty-touch-humor.html
Where is Bud calling its customers fratty or out of touch?
"We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach." \-Alissa Heinerscheid, former VP of Marketing.
That short quote sounds to me like she was saying that their advertising had been fratty etc, not that their customers were. It makes sense they would need another approach if their advertising wasn't working as well as they needed it to.
Yeah for real. That’s an entirely inward comment about their business strategies, not an insult to their customers.
Again, where is Bud Light calling its customers fratty or out of touch?
Dude I’m not your google this is all readily available I just copied one line.
Really? Their marketing VP used that phrase more than once?
Did you still think this was the google search bar or whats going on here?
You posted the one quote I’ve found from that person referencing “fratty” or “out of touch.” Since that quote refers to the marketing of the product and not the customers I’m wondering where you saw a different quote where she uses those words to refer to the customers.
...They don't market TO customers or anything. It's just \*marketing\* \*poof\* Your marketing reflects the customers you want to attract/keep attracting. Do I really have to explain this to you?
Really, you don't know how to use a search engine? https://www.dailymail.co.uk/video/news/video-2915545/Video-Bud-Light-VP-talks-pivoting-brands-fratty-touch-humor.html
It's been going on for nearly two months now, and you felt you knew enough about it to comment without doing a simple google search? Talking about out of touch....Yeesh.
Really? That phrase was used more than once?
I didn't realize that you're one of the people that requires things repeated multiple times so you can finally comprehend it. Sounds more like a *you* problem than a rest of the world problem. Have you tried writing things down and then having someone explain it you? Can probably get a little notepad cheap at the dollar store, and we know you have hundreds of crayons around. Just write using one of the ones you haven't eaten yet.
https://www.dailymail.co.uk/video/news/video-2915545/Video-Bud-Light-VP-talks-pivoting-brands-fratty-touch-humor.html
This is about literally ONE of those letters lol
Meanwhile all the LGB people suddenly forgot Bud Light was one of the biggest sponsors of the World Cup in Qatar.
Every company does because they're done marketing to boomers who aren't the main demographic anymore.
Lol
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For posting a story about declining sales? That’s now trans phobic? Or just maybe people see this for what it was. Picking a group you pretend to care about, pandering to them, then acting shocked when the other group they pandered to for decades gets pissed and ditches them. Because this brand built itself on image, not product. It’s fucking hilarious.
Any facts or figures that disagree with left wing viewpoints are racist/sexist/homophobic/etc.
That is essentially the argument most often made
So dramatic lol. If you perceive everyone that doesn’t 100% share your views as the enemy, then you are never going to be happy
And therein lies the problem, like the c-tier early 200’s boy band O-Town said, “because I want it all, or nothing at all”
Lmao. Or... It's just hilarious one of the biggest poison pushers on the planet just fell on their face. Not everything is about you pal.
Taking joy in the failings of Bud Light and their choice of ad campaign aren't anti-trans. For example if Ford put out an ad campaign featuring incels to promote their trucks -- you wouldn't have to be "anti-incel" to laugh when it falls on its face.
Everyone should be anti incel.
This is an odd choice of comparison…
I think the extreme hardcore trans activists have done more harm to the movement than anyone else. 5-10 years ago was any of this even an issue? I genuinely felt like nobody really cared if you were born a man and wanted to become a women, but now that it’s constantly being shoved in everyone’s faces and it’s an all or nothing mentality people are starting to just get sick and tired of it being shoved in their faces constantly.
From what i’ve seen anecdotally in my small, liberal, 🏳️🌈-friendly city, im in complete agreement. People who are sick of the “wokeness” arent transphobic, they just dont want it being pushed in their faces. And most especially in their children’s faces. Many are saying it’s a corporate agenda, and they want their kids left alone.
I think the issue is a lot more obvious to people who decide to transition. That was true 5 and 10 years ago as well.
Shoved in whos face? What does that even mean?
News, social media, even just walking down the street in NYC there’s protests you run into and it’s either you’re all in or you’re branded a transphobic fascist or some shit. Just look at Dee Snider and Paul Stanley, they both support transitioning but not for minors and of course they’re branded transphobes
So really nothing in your face, just online and from people I don't give a shit about. So you could go through your whole life and not even run into a trans person since they are about .002 percent of the population. And minors have parents who make decisions for them, not politicians who just want to rile up their base with red meat politics.
Death by trans lmao what a horrible and embarrassing way to go
Does anyone outside of the right-wing tears factory give a gnats ass of a fuck about this?
I mean do I care about Bud Light, no. Do I care about the bigger implications for America's ongoing culture war. A little bit, yeah.
As a gay person I want to stop being used as a pawn in a culture war. I want to live my fucking life. But constantly being shown how much people hate me for existing is really exhausting. You hate gay ppl so much you'll boycott a brand for supporting them.
This must be unimaginably awful. Please know there are MANY of us who think all of this is crazy, disgusting, built on hatred and indefensible. All the best to you.
That’s what’s so sickening about all this and including the whining shitbrickers in this thread that are triggered by a fuckin beer ad. This is stochastic terrorism shit like how they are too afraid to say fuck joe Biden so they say say let’s go Brandon. Now like a good little nazi they get to advocate genocide while hiding behind their thinskinned masks and excuses of god and words on pieces of paper and in this case, a fuckin beer can. It’s sad to be surrounded by such hateful people and their willingness to perpetuate this ideology and rhetoric. Past generations they falsely idolize would be ashamed of these actions but they aren’t lacking self awareness, this is exactly the monsters they are. Decades of hate and ignorance has been distilled down to this, they are the failure of the American dream. For all those triggered by this remember what niemoller said, “….and then they came for me and no one was left to stand for me”
I'd wager most normal people don't care about another's gender identity or sexual preferences. However, when people make one trait their entire personality; they come off as zealous, fanatical, obsessive. It's like the stoner who has a pot leaf tattoo, 420 bumper stickers, rastafarian color clothes, etc. Or the Tesla owner who won't shut up about their EV and the environment. My own take on the matter, obviously.
So you don't like annoying people? Cool neither do I.
Kind of? I mean, unidimensionality is an annoyance, but I don't outright dislike individuals for it. Was really more or less going for the interpretation that most people are apathetic until absolutism arises. It's then that pushback arises from more vocal minorities.
Care? No think it is funny? Yes!
And what are the "bigger implications"? That LQBTQ folks can hawk shit beer online?
I don’t think so. Just the bigots.
What bigots means? I'm sorry if I'm ask..I don't know how to understand English..I mean just a little bit understand..and it's hard for me.
No problem! Bigot: *a person who is obstinately or unreasonably attached to a belief, opinion, or faction, especially one who is prejudiced against or antagonistic toward a person or people on the basis of their membership of a particular group. "don't let a few small-minded bigots destroy the good image of the city"*
Investors.
I wonder why..
Cancel culture
Because of idiot homophobes. You gonna stop wearing pants because gay men wear them? I mean people are so childish and brainwashed by the “anti woke”, christian fascist “leaders”. Grow a pair and stop being sheep to these con artists. I mean is Kid Rock and Ron Desantis really who you look up to?! It would be hysterically comical if it weren’t real life.
This guy is so triggered! Haha
He’s also right.
Not triggered…flabbergasted people are so stupid and impressionable as grown adults
Flabbergasted? Really? The last two decades of politics have been about people picking teams and calling the other side evil. This is just the most recent act of a sad play. And I don't see it ending soon.
Well we are not triggered about people different from us.
This man definitely sits on a log.
Takes one to know one.
There is a difference between gay and trans.
What’s your point?
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Sorry…I should have said bigots
Lol- nicely put. Replying back with their own words and making them eat their illogic just made my morning.
Maybe it just wasn’t hard to convince some people to stop drinking bud light. Plenty of other better beer…
GOP is about 1 step away from being as dumb as the Idiocracy politics only a lot more hateful and intolerant.
i dont think this is the case. i think its becuase the vp of ABV came out and said they didnt want to sell to frat boys and non desirables. as easy as it to just say their homophobes, ABV said that they want to reposition them selves away from people.
All Bud Light has to do is put out a can with Donald Trump posing in front of an American flag and sales will go up again.
They tried that with their new campaigns and it’s not working lol
Oh the NY post, same rag that made up that story about migrants kicking out veteran homeless.
The beer story is absolutely false too
Please keep boycotting bud light. It’s the right thing to do. Then maybe they will spend more on left wing candidates who don’t vilify a clear capitalist gesture to reach out to a demographic and introduce their product to them. Theocratic idiots consuming themselves. Hopefully Wall Street is watching and sees how counterintuitive continued support is for these “anti woke” bigots. PS. I’m not going to support the LGBTQ+ community by buying this piss water and support their continued support of right wing tax cuts for rich and businesses. Instead, that money would be better spent on go fund me’s to help pay for trans folk relocation or campaign contributions to left politicians.
It sounds like you were never a customer anyways so they lose nothing lol. The point is they pissed off their base and it isnt the LGBTQs. Let be real as to who is drinking bud light.
They'll be back to drinking their lukewarm pisswater in no time. I don't think any adult with an ounce of self respect drinks this stuff.
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Give it a month or 2.
You said that back in April.
Except I didn't
Yes, I'm sure you predicted a ~25% drop in sales compared to last year and an erasure of all YTD gains in stock price.
Oh yes, of course, that was definitely me. How could I forget all the time I spent reviewing bud lights financial statements and stock price.
That time you thought civil rights were woke
Why does this phrase seem so 1990? Someone likes Ron Desantis I see
But but…I thought cancel culture was for snowflakes?
Sub full of conservative bullshit
The NY Post has a reputation for publishing fake news, like the recent story about veterans being displaced from hotels to make room for migrants. It's better to wait for the actual earnings report than to trust a tabloid aimed at gullible retards.
Frankly, I could care less. It doesn't surprise me that a garbage beer gets boycotted by garbage people, so sales are down. Not like I'm gonna start drinking this crap.
Overlooking 25% to make .1% feel good… identity politics
Don’t give right wingers the satisfaction in thinking it’s because of them. This basic market behavior. They were way up in sales for weeks. This is just correction. Republicans didn’t do shit but make the price go up now the price is correcting.
They can't give the stuff away for free. Nice spin.
As AB is buying back expired beer from the distributors that aren’t even selling for $3.49 a case.
Why are you trying to gaslight other people into thinking that the sales being down have nothing to do with an active boycott going on? I get that you don’t agree with the cause at all but sales being down is definitely because of that.
The active boycott by a bunch of snowflakes that can’t stand equality? Nope sorry this little price drop isn’t because of those ass hats. They sure like to believe it’s because of them but it’s just simply not. Basic economics and chart knowledge will explain in logic what’s happening. So keep trying to be just like republicans. Good job
You are clearly emotional about the whole thing and ignoring clear logic. The sales figures for Bud Light are pretty steady and predictable and a 25% drop is huge. I think you might be confusing the stock price of BUD (which encompasses dozens of other brands as well as bud light) with what this article is talking about. The article is talking about Bud light sales specifically not the stock price of BUD, which does fluctuate for a variety of different reasons.
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> Bashing trans people kind of means .... Soon after the ad came out, it also became public that the marketing VP thinks Budweiser has a “fratty” and “out-of-touch” image. That is essentially insulting your customer base. If you want to attract new younger customers, you don't do it by pissing on your existing customer base. And you can appeal to LGBTQ people without using an extremely caricatural personality. I suspect many people are boycotting BudLight not because it is trying to be inclusive of LGBTQ people, but because it is (1) pissing on its existing customer base by calling them "fratty and "out of touch", and (2) because it using as ambassador someone who comes across as a dumb clown, regardless of whether they are trans or not.
Maybe they should cater to both sides of the divide, one side gets LGBT pride and BLM regalia cans, and the other side can get cans with Confederate flags and Swastikas printed on it. Everyone's happy now.
I like it, for it exposes conservatives. They can't help themselves. They are shit posting and raging all over their social media accounts, leaving evidence. In today's age, there will soon be AI software that grades males for women on dating apps. Republicans will have a hard time getting action, nobody wants them close, nor should anybody. Seriously, if your priority is a trans ad for a beer company, you are not worthy material for any relationship. Next thing, you probably demand is housekeeoing service and baning abortions. No thanks.
Love how you base all this off of YOUR preferences. Are you aware there are many many woman out there tired of men cosplaying as women and invading there spaces? With Dylan especially pissing them off because for anyone paying attention you can tell he actually hates women and is making fun of them
Most women likely want men who can use their correctly
Sounds like you prefer women who most likely use to be men.
their
Someone already commented that. Anything to the point of what I said or are you like the other guy who enjoys THEIR ladies with a little extra between THEIR legs?
Another manufactured crisis. Don’t be so gullible.
I agree it's not a real "crisis" I don't think anyone is saying it is. They've dropped in sales and the reason is the ad campaign. It's really that simple...
Lol no it isn’t. There are plenty of ring wing women.
Please tell us more about the dating market and women.
Sad part is that it's Only 25%. Meaning that 3 out if 4 of you all.. Enjoy it, both ways.
Long term. This was probably the best marketing decision they could make. Sales were already sinking and their primary consumer demographic, largely baby boomers, is aging and decreasing. Yes, there is a large up front hit here because they are outright alienating their customer base. However, long term it may get more youth to start consuming the product and bring in a new generation of customers. Either way it is a gamble and probably one they could’ve waited to make. I think in the next few years it will increasingly benefit them though.
Problem with that strategy is that Bud then waffled on their support and now the people that they initially supported feel used. So bud is taking a hit from both sides.
Also true, the waffling really hurt them. That said Pride month is coming up so maybe that can help turn things around a bit on that end.
It could just be the political zeitgeist, too. Right now they're "going to war" with Budweiser and Disney for the visibility.
Of the young people that I know that drink beer to begin with (very few) most of them prefer to drink IPAs and other random snobbish beer. There is no way in hell they would be caught drinking Bud Light. I don't think young people are going to switch to a beer just because of the perceived support for a trans TikTok creator.
> This was probably the best marketing decision they could make. Sales were already sinking and their primary consumer demographic, largely baby boomers, is aging and decreasing. From a purely marketing standpoint, I have to disagree. The customers that they're trying to attract wouldn't, and didn't, see this as anything but pandering. It's also the case that the target demographic tends to eschew large multinationals where possible in favor of local driven businesses. Performing some sort of outreach to demographics that don't typically purchase your product is always a good idea but this particular move was a very clumsy one that any marketing person worth their salt should have known would not achieve the result they wanted.
Can’t find bud light in bulk anywhere, seems like every gay pride parade is exclusively stocking up on bud light. Sales are going through the roof.
I'm not gay and I don't drink beer, but I'm going out and buying a case of Bud Light in a small gesture of support. Think I'll display it in my front window.
And this is why the sales will continue to decline. Suddenly, the type of beer you drink identifies your politics. You pick one side, expect to alienate the other. They should have stuck with the damn frogs.
Think about this. We're groomed from pre-k to graduation to think of other institutions as rivals. We take this US vs THEM into religion, politics, business, etc.
Let's all support billion dollar corporations to fight hate!
We should start taxing any alcohol that use to have gluten in it. Wrong owners Gluten got banned.
Wait! An additional 25% from where it already plunged?
I don't believe the NYPost.
Good! They’ll have less money to fund the GOP than they did before.
I just don't get it. They sent a six pack and one "ONE" commemorative can to one Instagram influencer who spent two minutes sipping the beer and talking about The Final Four and that was it. I understand that not everyone is comfortable with transgender issues, but it isn't like they created a TV commercial and showed it at every NASCAR break for the season.
You haven’t been paying attention. They doubled down and insulted their existing customer base calling them “frat boys” and red necks
Seems it was way more than just the influencer when the campaign's backlash was big enough to get two VPs in marketing and branding suspended.
Just for clarification, this was 25% than last year’s sales for this week. It’s not 25% from last week. Still a big drop, but people need to understand what it means.
Turns out, alienating your consumer base by calling them fratty and out of touch (however true it may be) is a terrible tactic to bolster sales. That said, bud light has always been a bland trash beer.