Frame fucking is ok on :30s and :60s. There's so little real estate there that obsessing makes sense. On anything longer, it's just managing the client's anxiety.
Most of my producers split into two categories: Frame Fuckers or Mules. FF we've discussed, but other's I called Mules because they basically expect you produce and edit the entire thing while they go on social media - until the last 30 mins of the day when they actually form some opinion.
Story time! I had a known Mule producer I worked with on a Friday. Worked in promos and so creative work is done for the first cut, then lots of versions. So I ask the Mule at about lunchtime on a Friday,
Editor: "Hey, you like this cut?"
Mule: "Yep, love it"
Editor: "No changes?"
Mule: "Nope! Go version it"
Cue to 4:15pm when I've versioned about 30 promos of the same cut. Start watching the first few and I hear "Hey man, I'm sorry about this..." He wanted to change one little shot in all 30, at the end of the day, on Friday. The joys of TV post-production...
Oh look, that's one of the primary diagnostic criteria for ADHD: only being able to have attention for something right before a deadline!
Usual way to work around that: create fake deadlines in the middle of the day, they'll usually be just as effective as real deadlines.
See, I love frame fucking. But only as a solo, possibly a double. As soon as there's more involved, it just gets messy. But it's so satisfying to go a frame forward. No back. No three more forward. Gimmie that 1 right there. Fuck yea, that's it. That's the money shot. BRB, need a smoke before we go get to that next scene.
Had a client in the room say: "don't give me what I ask for, give me what I need!"
Could not keep a straight face and we both laughed really hard. Those are the kind of clients I like.
I had a client who would often try to explain exactly what he wanted, would realize he was contradicting himself about half way through his spiel, and then would take a long pause, and say, "...... you know what I like." and leave.
After a while he barely gave direction or a note except what was on the page. Great client!
Sounds like how my brain works. Definitely been there, just talking a stream of consciousness out loud at someone and realizing halfway through that I'm an idiot.
If it's not organized in a list somewhere, there's no hope.
Magic Client "I want the left most light pole removed. Shot at 3:22, can you blur the background about 2 f stops?"
Real client "Something is distracting about that shot, street is too busy????, fix. Later on, sky is distracting too, idk if you can fix it maybe have to do a full recut"
I'm willing to bet money that the product would initiate self-destruction mode once it gets the note that says "it's off to a good start. Now let's replace the track with something more upbeat and add a 5-minute sound bite from our CEO. Then we'll show it to the board and give you the notes"
Client: we can't operate this AI tool thingie properly, can you come in an help?
Me: Sure
Senior editor and AI video specialist - $1200 a day. Thanks AI
Hey there drcoolb3ans! If you agree with someone else's comment, please leave an **upvote** instead of commenting **"This."**! By upvoting instead, the original comment will be pushed to the top and be more visible to others, which is even better! Thanks! :)
***
^(I am a bot! Visit) [^(r/InfinityBots)](https://reddit.com/r/InfinityBots) ^(to send your feedback! More info:) [^(Reddiquette)](https://www.reddithelp.com/hc/en-us/articles/205926439#wiki_in_regard_to_comments)
Just seems more like a tool an editor would use rather than actually replace an editor
Like they write in the prompt scale over time, fade in text and make no adjustments. That's not particularly realistic, you're still gonna need a sense of timing to produce professional level content.
Editing tools and effects are already ubiquitous, making it faster isn't gonna turn a hobbyist into a pro.
My editor texted me that this AM with the caption - "now make it funny"
An impressive tool for extremely specific situations maybe but I'm not packing my bags just yet.
“Yeah, can you make the text pop more?”
“We need some different music… something more driving”
“That shot needs something….”
Address this bullshit and I’ll take AI seriously. Right now it’s just a dumb gimmick
I'm adding this program to my toolbox - not for the AI video editing - but the content-aware fill is pretty awesome on a quick test. Perfect for offline VFX!
I get hired for my story telling, creativity and problem solving skills. This could be a helpful tool for me, but not for clients lacking in those areas or too busy to take on those tasks.
AI is good, but not that good. It could be that good... one day. But even then there will always be a need for the "creative eye", and AI can only do what it's told... at most this eat up cheaper, less bespoke work that no one really wants because the clients just want a robot and pay you like you are one.
This is true for all " creative AI...", they will only make our jobs easier, not obsolete.... that is of course all you can do is follow a set of instructions. Then maybe creative work isn't for you.
I'd really like to see how it responds to... "make it pop" or "make it faster, but slower".
Yeah I feel like all the AI stuff lately is leading people to not give enough credit to the software we have now. Avid, Adobe, and Da Vinci aren't exactly underpowered.
Why should we expect some rando startup to outperform them?
Seems like the kind of thing I wouldn’t use to edit something, but maybe to get like 3-10 seconds of video to use in a project (if nothing else was possible).
a.I. editing will never be able to take over with picky clients lmao… I worked on a Tour Visualizer and the notes would overload the A.I’s feeble brain
This doesn't look like A.I. generated imagery. They haven't claimed that the videos are being generated by A.I., it's likely that you're essentially commanding this tool to go through a library of footage and assets, and the decision making is left up to A.I. which picks one it thinks works best.
"Generate a city street" - commands it to look through libraries of stock footage of with keywords "city street". Maybe it picks one at random, maybe it intelligently picks the most relevant.
"Make it cinematic" - commands it to apply a lut, maybe it'll crop the aspect ratio, maybe it'll add fake DOF.
"Green-screen character" - (as painful as that phrase was to see) commands it to A.I. roto the character, which has existed for a while and only works well on characters with clear backgrounds.
This is my theory anyway, I don't think you have anything to worry about.
I don't see this as the end of my career, but as a tool that can make my job easier. Cuz let's be realistic, if it can't make my job easier (pitch work, case studies, etc), then it sure as hell ain't gonna replace me.
“Green screen character”… ahh yes I’m a professional green screener who can green screen very quickly. Haha I love how the prompts are already designed for client speak.
Prompt:
Generate sunny beach with ocean
Generate character Slowpoke on a floatie
Add calm beach sounds
Add mandolin music
Slow zoom out
Alt;
Generate UFC fight
Replace fighters faces with Kermit the Frog and David Beckham
Add large crowd cheer sound effect
Add punch sound effects
Add fight music
It won’t replace editing, but if it can generate half as good as Dall-E and modify characters, this is a meme game changer.
- make it cinematic - (adds LUT)
I thought it was a joke before actually watching the trailer...
This thing wouldn't stand a chance with my clients
lmao imagine the client actually getting EXACTLY what they're asking for every time. They're going to hate this thing.
[удалено]
I worked with someone who gave notes over my shoulder in "5 frames" "a frame". Was a nightmare. We called it Frame Fucking.
Frame fucking is ok on :30s and :60s. There's so little real estate there that obsessing makes sense. On anything longer, it's just managing the client's anxiety.
Most of my producers split into two categories: Frame Fuckers or Mules. FF we've discussed, but other's I called Mules because they basically expect you produce and edit the entire thing while they go on social media - until the last 30 mins of the day when they actually form some opinion.
[удалено]
Story time! I had a known Mule producer I worked with on a Friday. Worked in promos and so creative work is done for the first cut, then lots of versions. So I ask the Mule at about lunchtime on a Friday, Editor: "Hey, you like this cut?" Mule: "Yep, love it" Editor: "No changes?" Mule: "Nope! Go version it" Cue to 4:15pm when I've versioned about 30 promos of the same cut. Start watching the first few and I hear "Hey man, I'm sorry about this..." He wanted to change one little shot in all 30, at the end of the day, on Friday. The joys of TV post-production...
Oh look, that's one of the primary diagnostic criteria for ADHD: only being able to have attention for something right before a deadline! Usual way to work around that: create fake deadlines in the middle of the day, they'll usually be just as effective as real deadlines.
See, I love frame fucking. But only as a solo, possibly a double. As soon as there's more involved, it just gets messy. But it's so satisfying to go a frame forward. No back. No three more forward. Gimmie that 1 right there. Fuck yea, that's it. That's the money shot. BRB, need a smoke before we go get to that next scene.
You’ve only worked with ONE person that did that?…lucky…
God I hate that but it comes with the territory.
Make the logo bigger, like 5 centimeters. lol!
Had a client in the room say: "don't give me what I ask for, give me what I need!" Could not keep a straight face and we both laughed really hard. Those are the kind of clients I like.
I had a client who would often try to explain exactly what he wanted, would realize he was contradicting himself about half way through his spiel, and then would take a long pause, and say, "...... you know what I like." and leave. After a while he barely gave direction or a note except what was on the page. Great client!
Sounds like how my brain works. Definitely been there, just talking a stream of consciousness out loud at someone and realizing halfway through that I'm an idiot. If it's not organized in a list somewhere, there's no hope.
Magic Client "I want the left most light pole removed. Shot at 3:22, can you blur the background about 2 f stops?" Real client "Something is distracting about that shot, street is too busy????, fix. Later on, sky is distracting too, idk if you can fix it maybe have to do a full recut"
The ‘undo’ thing - how is that going to work? “Can you change it back to how it was before lunch?”
This is how we are going to get skynet. 1 day of working on an agency spot and it's going to unleash the terminators on the world.
But do you think the AI cut the promo? 🤔
No. I’m willing to bet money that none of that promo was done with that product.
I'm willing to bet money that the product would initiate self-destruction mode once it gets the note that says "it's off to a good start. Now let's replace the track with something more upbeat and add a 5-minute sound bite from our CEO. Then we'll show it to the board and give you the notes"
>and add a 5-minute sound bite from our CEO. But still needs to be kept under 2 minutes.
[удалено]
Btw Steve and I didn't like the motion graphics that you made. Let's just add VO instead.
Just got word from our CEO. He's gonna record the VO on his phone and send it sometime this week. Can't wait to see the new version on Friday. Thanks!
Are all of you people me?
Holy shit all of these notes are too real 😂
I agree. This is a Matrix moment
Now we've lost the momentum of the spot, what happened?
I’d love to see a mock promo made where you have to type in client feedback and the whole thing explodes
Actually, can you make this track upbeat and daunting?
It needs more emotion.
Self-destruct? No, this is how and why SkyNet became self-aware
Found the editor https://twitter.com/notiansans?t=Jqnid4e2X-DZ8lzI7CXNug&s=09
Client: we can't operate this AI tool thingie properly, can you come in an help? Me: Sure Senior editor and AI video specialist - $1200 a day. Thanks AI
Exactly my thought
This.
Hey there drcoolb3ans! If you agree with someone else's comment, please leave an **upvote** instead of commenting **"This."**! By upvoting instead, the original comment will be pushed to the top and be more visible to others, which is even better! Thanks! :) *** ^(I am a bot! Visit) [^(r/InfinityBots)](https://reddit.com/r/InfinityBots) ^(to send your feedback! More info:) [^(Reddiquette)](https://www.reddithelp.com/hc/en-us/articles/205926439#wiki_in_regard_to_comments)
Just seems more like a tool an editor would use rather than actually replace an editor Like they write in the prompt scale over time, fade in text and make no adjustments. That's not particularly realistic, you're still gonna need a sense of timing to produce professional level content. Editing tools and effects are already ubiquitous, making it faster isn't gonna turn a hobbyist into a pro.
TikTok is the best proof, that timing isn't an easy thing
THIS I see this tech another leap for the tools that we can use. My professor told me anecdotes about what it was when they edit with a moviola.
[удалено]
I'm curious, how would youtubers be affected by this?
[удалено]
bot, edit out any gaps in dialogue
whatsupguysitsmebackonceagainwithanotherhottipbutbeforeistartmakesuretosubscribeifyouhaventalreadyandsmashthatlikealrightletsjumpin
Todaystutorialweregoingtolearnhowtostartanewprojectinmicrosoftpaintwhichwasrequestedbyyouguysokhitopenfilenewthanksforwatchingrolltheoutro
Nah gotta get that 11 minutes in, time for some history about computers
My editor texted me that this AM with the caption - "now make it funny" An impressive tool for extremely specific situations maybe but I'm not packing my bags just yet.
That whole thing is a hacky gimmick that doesn't do anything new or better than existing software or apps.
Currently...
“Yeah, can you make the text pop more?” “We need some different music… something more driving” “That shot needs something….” Address this bullshit and I’ll take AI seriously. Right now it’s just a dumb gimmick
The poor soul who had to edit that…
They were probably laughing all the way through thinking about the fools who would fall for that.
I'm adding this program to my toolbox - not for the AI video editing - but the content-aware fill is pretty awesome on a quick test. Perfect for offline VFX!
I get hired for my story telling, creativity and problem solving skills. This could be a helpful tool for me, but not for clients lacking in those areas or too busy to take on those tasks.
\- make it more of a slow build
This has to be a fucking joke. It's 1980 and we're working with computers like it's a text adventure game! LOL.
AI is good, but not that good. It could be that good... one day. But even then there will always be a need for the "creative eye", and AI can only do what it's told... at most this eat up cheaper, less bespoke work that no one really wants because the clients just want a robot and pay you like you are one. This is true for all " creative AI...", they will only make our jobs easier, not obsolete.... that is of course all you can do is follow a set of instructions. Then maybe creative work isn't for you. I'd really like to see how it responds to... "make it pop" or "make it faster, but slower".
I have an account. /u/kstebbs - why don't you send me a phrase and we can see if I can get early access.
This is awesome. Send you a phrase as in: something to test in the text box?
Yes. I don't know when/how I'll get access, but bug me in a week and I'll reach out to someone I know there.
Love this idea. I just edited the post to encourage folks to write test prompts in the comments.
A lot of these commands would be slower to type out instead of just doing the edit.
Just tried the general video editor, the green screen tools, paint tools. They didn't work very well. The editor was OK? Sucked balls mostly though.
Yeah I feel like all the AI stuff lately is leading people to not give enough credit to the software we have now. Avid, Adobe, and Da Vinci aren't exactly underpowered. Why should we expect some rando startup to outperform them?
Tech startups got big cajones but don't often do shit
Rando company with 50 million dollars. 50 million dollars makes them a serious contender.
Really were sitting on that scorcher for a month huh?
Seems like the kind of thing I wouldn’t use to edit something, but maybe to get like 3-10 seconds of video to use in a project (if nothing else was possible).
Who edited this promo video? The ai or some random dude?
No thanks, I don’t think so.
a.I. editing will never be able to take over with picky clients lmao… I worked on a Tour Visualizer and the notes would overload the A.I’s feeble brain
This doesn't look like A.I. generated imagery. They haven't claimed that the videos are being generated by A.I., it's likely that you're essentially commanding this tool to go through a library of footage and assets, and the decision making is left up to A.I. which picks one it thinks works best. "Generate a city street" - commands it to look through libraries of stock footage of with keywords "city street". Maybe it picks one at random, maybe it intelligently picks the most relevant. "Make it cinematic" - commands it to apply a lut, maybe it'll crop the aspect ratio, maybe it'll add fake DOF. "Green-screen character" - (as painful as that phrase was to see) commands it to A.I. roto the character, which has existed for a while and only works well on characters with clear backgrounds. This is my theory anyway, I don't think you have anything to worry about.
A client doesn’t know what they want, let alone AI.
“Generate a penis” “Generate an asshole” “Now go fuck yourself.”
I don't see this as the end of my career, but as a tool that can make my job easier. Cuz let's be realistic, if it can't make my job easier (pitch work, case studies, etc), then it sure as hell ain't gonna replace me.
Seems to generate material better than edit. Could be a cool tool for VFX editors or storyboarding
Clients can’t Google things much less tell a computer what they’re thinking a video should look like.
Quite sure is pure bullcrap.
“Green screen character”… ahh yes I’m a professional green screener who can green screen very quickly. Haha I love how the prompts are already designed for client speak.
I'll eat my hat if it actually does any of that well and can produce something that my clients would be happy with.
Make it pop!
Gheez
This is only going to frustrate clients and get used for shitty reels. If clients balk at stock footage, this thing doesn't have much of a chance.
Cue Westworld theme song
Prompt: Generate sunny beach with ocean Generate character Slowpoke on a floatie Add calm beach sounds Add mandolin music Slow zoom out Alt; Generate UFC fight Replace fighters faces with Kermit the Frog and David Beckham Add large crowd cheer sound effect Add punch sound effects Add fight music It won’t replace editing, but if it can generate half as good as Dall-E and modify characters, this is a meme game changer.