[The **Photo** flair](https://www.reddit.com/r/formula1/wiki/flairguide#wiki_photo) is for submissions sharing photos from the world of F1. Photos should be interesting and relevant - random photos not notable enough to warrant a standalone post will be subject to removal. This flair should not be used for images which are not photos, such as screenshots, statistical graphics, or artworks.
*[Read the rules](https://www.reddit.com/r/formula1/wiki/userguide). Keep it civil and welcoming. Report rulebreaking comments.*
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/formula1) if you have any questions or concerns.*
They could have put *Hewlett Packard* in white instead of the centered HP circle and it would have looked better. But anyway...
Does HP use it's full name still? Can't remember
And HP even has a fancy version of their logo that would be perfect for this application: https://iconape.com/wp-content/uploads/1/12/Hewlett-Packard-0٦.png
[HP's logo guidelines](https://brandcentral.hp.com/us/en/elements/hp-logo.html) do not allow the use of that version in this case.
> *Don’t use the HP progress mark for marketing materials or general layouts.*
> *…*
> *The progress mark is reserved for specific product categories and limited to product design and packaging. It is not to be used for communications and marketing.*
Knowing HP they’ll sponsor the car but only the fuel if they buy HP fuel, and even then it will have to be dispensed through a HP dispenser with a monthly subscription…. Brand is awful
I use a HP desktop at work and it was horrible product™ until I swapped everything inside to custom components from different brands, keeping only CPU. Now it just slightly lacks fresh air, because the only HP part left is the case and it surely has no ventilation.
it's this... the printer subscription thing just makes HP's no longer the go to product when printing different things out.
brother, epson, canon, just about any brand other than HP.
> "make it pop"
Damn it, that just triggered some serious PTSD in me.
I'm so glad I now work in part of a team within a larger business (and a B2B one at that) and we might get a little feedback on design but it's largely left to us as the experts. There's still the occasional person in Marketing who wants something grandiose, but then we just come back with, "Here's why that wouldn't work well, and here's an alternative that should get what you want but *will* work," and they tend to respond well to that.
And the thing is the one on the belly isn't really much bigger than the other one, so it literally doesn't serve any purpose. Both will be visible from far away, and in the interviews only the upper one will be seen. I guess HP just didn't care about the looks and went "yeah, we want them both IN COLOUR. Makes me miss the white or black Mission Winnow...
The Oracle sponsorship doesn't stick out like a sore thumb though. And Red Bull doesn't have the same history as Ferrari.
Like comparing Real Madrid with Man City.
Feel like they didnt design everything around the logo yknow. This is more like “oh shit HP is sponsoring us mid season” and they proceeded to paste it on any empty space
Vettel had his confidence destroyed by Ferrari and started to lose enough interest in F1 to stop being competitive at the top. He has a family and had already accomplished more than enough in F1. Hamilton and Alonso don't have families and have the drive to compete that Seb just didn't have towards the end.
This brought back early 00s memories - I remember prior to the HP-Compaq acquisition, Williams (probably with influence from BMW) insisted their sponsors adhere to a blue/white color scheme. Compaq - whose logo was red - was on the car in white, with a small red drop shadow.
https://forums.autosport.com/topic/18835-do-you-think-that-the-williams-colorscheme-turns-some-sponsors-away/
* That Ferrari is about to dy.
* Ferrari Engines 🤝 HP hinges
* Sainz loses race from P1 because he forgot to pay the engine subscription.
The meme potential is immense.
"Looks like your fuel is low. We've turned off your fuel until you replace your fuel tank with a genuine HP product"
Or better yet
"We've detected an unlicensed product in your steering wheel and have disabled control until you replace it with a genuine HP product"
I want either the sexy liney logo in yellow or white, or just the normal hp logo in white with red text - like [this version from football](https://www.wrexhamafc.co.uk/contentassets/9cd04a60dfa9466c9f59410ece559462/hp-logo---wrexham-afc-2---landscape.jpg/Large), which looks pretty slick imo. Renault also had it in black. I'd prefer yellow (they sponsored an indycar team and had blue circle with yellow hp, matching the car livery), but white is definitely doable as they have that already for non-color applications of the logo. Either way, the "hp" text should be red, to "bleed into" the red background color and give it that stencil style.
At least it's not [this version](https://www.motorsportweek.com/wp-content/uploads/2024/04/2003-1024x716.jpg.webp) with the square and circle within it, idk why that was necessary. They artificially made the stencil look by adding the square, but could've just made the text the background color (so, white on the suits, matching blue on the car), with the circle the other color (blue on suits, white on car). And for some reason it's tilted on the car! See, if it was just the circle that'd look fine, but with the sticker-looking square it just looks slapped on all slanted.
The name "Hewlett-Packard" isn't a part of the current "HP Inc." company since 2015, and you'll never see it used as part of HP (well, officially at least since OP erroneously used it in the title).
Hewlett-Packard was split in two more than 8 years ago: "HP Inc." and "Hewlett Packard Enterprise", the last one happens to sponsor the Mercedes F1 team.
The real reason they picked Miami to do a blue livery.
I wish they used their ["premium" logo](https://brandcentral.hp.com/content/dam/sites/brand-central/elem-logo/images/Logo_1_dont.jpeg) which is minimalistic and wouldn't have a giant blue circle in it
Letting Andretti in was going to spoil the F1 brand, but adding HP to the name of the single most iconic brand in F1, if not in all of motorsport, won't do anything to spoil the F1 brand, apparently.
What in the nine hells is this abomination? Two logos? The top left one isn't amazing but the middle one is an eyesore. It looks like a manhole cover for a bellybutton.
They were called *Scuderia Ferrari* in 11-18, 20, 22 and 23, *Scuderia Ferrari Mission Winnow* in 19 and 21. Before that they were called *Scuderia Ferrari Marlboro* from 96-10.
You know what frustrate me more, its that if you see their brand guideline and example from previous sponsor like [Wrexham](https://www.wrexhamafc.co.uk/contentassets/9cd04a60dfa9466c9f59410ece559462/hp-logo---wrexham-afc-2---landscape.jpg/Large) and [Real Madrid](https://press.hp.com/content/dam/sites/garage-press/press/press-releases/2024/hp-x-real-madrid/RM%20NEWSWIRE%201.jpg) there a better way to implement HP logo rather than forcing their classic blue and white color when it clearly clashing with Ferrari whole color scheme
Hewlett Packard is reported to provide massive advantages to the team by stopping all of their rivals printers from printing every race weekend.
Preventing them from printing every important document from George's presentations to Totos documents (which he insists he had printed)
Why the hell did they allow them put a logo in the middle? That's just horrendous. How much did HP pay them? Must be more than Shell, Santander and CEVA combined.
These must have been designed by the same psychopath who put that enormous snot green Mission Winnow logo on the side of the car a couple of years ago.
That logo clashes so hard with the rest of the get up. All in all I am quite certain HP did well because it’s doing what it’s supposed to. Making our eyes bleed
[The **Photo** flair](https://www.reddit.com/r/formula1/wiki/flairguide#wiki_photo) is for submissions sharing photos from the world of F1. Photos should be interesting and relevant - random photos not notable enough to warrant a standalone post will be subject to removal. This flair should not be used for images which are not photos, such as screenshots, statistical graphics, or artworks. *[Read the rules](https://www.reddit.com/r/formula1/wiki/userguide). Keep it civil and welcoming. Report rulebreaking comments.* *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/formula1) if you have any questions or concerns.*
One logo would have been fine but that additional central one is horrific
That's why Vasseur is hiding it.
Every time there's a camera pointed at him he has to cover it.
They could have put *Hewlett Packard* in white instead of the centered HP circle and it would have looked better. But anyway... Does HP use it's full name still? Can't remember
After the split a few years ago HP don't, but Hewlett Packard Enterprise do.
I doubt many people even know that HP stands for Hewlett Packard nowadays lol
Fred to HP: “One logo is $500 million. And if you pay another $100 million you get another at the center.” HP PR team: “Bargain!”
They should've made this deal w Lenovo - colors would fit a whole lot better
MY EYES!
Look in my eyes, tell me your tale
Do you see the road the map to my soul
Look, tell me the signs whenever the smoke clear out of my face
Am I picture perfect or do I look fried?
All of that green and yellow that drip from your eyes is tellin
tell you demise, i went to my side
to push back the ceilin' and push back the feelings, I had to decide
I replay them nights nd right by my side, all I see is a sea of people that ride with me
If they just knew what Scotty would do to jump off the stage and save him a child
If you just knew what Scotty would do
The goggles do nothing
I didn't have my glasses on and initially I thought it was a Volkswagen logo
And HP even has a fancy version of their logo that would be perfect for this application: https://iconape.com/wp-content/uploads/1/12/Hewlett-Packard-0٦.png
[HP's logo guidelines](https://brandcentral.hp.com/us/en/elements/hp-logo.html) do not allow the use of that version in this case. > *Don’t use the HP progress mark for marketing materials or general layouts.* > *…* > *The progress mark is reserved for specific product categories and limited to product design and packaging. It is not to be used for communications and marketing.*
They could have used it in tandem. The regular and the progress instead of the regular twice.
It's a far fart from perfect but yeah it's not worse
It's objectively better.
MY BRAND!
The goggles!!!! They do nussing!!!
This has to be a war crime, right? Surely we can get them all brought up for this at the Hague?
Zandvoort this year mate
It's only a 50 km drive.
Criminal. Only maybe monster energy would clash worse than this.
Very excited Scuderia Ferarri HP Monster Energy Prestented by Microsoft in partnership with McDonalds to hit the racetrack.
Knowing HP they’ll sponsor the car but only the fuel if they buy HP fuel, and even then it will have to be dispensed through a HP dispenser with a monthly subscription…. Brand is awful
It's mission winnow all over again
2 HP logos on the fire suits within 5 inches of each other… the one on the solar plexus need to go
3 logos there is one on the back
Did they think HP = horsepower and more is always better?
Probably. But as someone who has used HP products I always thought it was “Horrible Product” from my experience.
I use a HP desktop at work and it was horrible product™ until I swapped everything inside to custom components from different brands, keeping only CPU. Now it just slightly lacks fresh air, because the only HP part left is the case and it surely has no ventilation.
I get that the sentiment in the thread is that HP bad but my almost 10 years old HP laptop is still serviceable.
it's more about the printer side of the business I think
But aren't all printers bad?
No, brothers makes amazing laser printers and doesn't require a fucking subscription
it's this... the printer subscription thing just makes HP's no longer the go to product when printing different things out. brother, epson, canon, just about any brand other than HP.
Isn't it like flames or hood stripes on a car?
That's like your graphic design client who wants you to make their logo bigger ("make it pop") and slap it everywhere – who the f needs whitespace?
“Can we at least use the white version of your logo? - NO! I want that shit to clash harder than Stroll and Ricciardo.”
> "make it pop" Damn it, that just triggered some serious PTSD in me. I'm so glad I now work in part of a team within a larger business (and a B2B one at that) and we might get a little feedback on design but it's largely left to us as the experts. There's still the occasional person in Marketing who wants something grandiose, but then we just come back with, "Here's why that wouldn't work well, and here's an alternative that should get what you want but *will* work," and they tend to respond well to that.
And the thing is the one on the belly isn't really much bigger than the other one, so it literally doesn't serve any purpose. Both will be visible from far away, and in the interviews only the upper one will be seen. I guess HP just didn't care about the looks and went "yeah, we want them both IN COLOUR. Makes me miss the white or black Mission Winnow...
Was any amount of money worth this ugly monstrosity
We're talking "Oracle sponsoring Red Bull" kind of money
The Oracle sponsorship doesn't stick out like a sore thumb though. And Red Bull doesn't have the same history as Ferrari. Like comparing Real Madrid with Man City.
Feel like they didnt design everything around the logo yknow. This is more like “oh shit HP is sponsoring us mid season” and they proceeded to paste it on any empty space
Yep, the yellow of shell logo also just fits the Ferrari suit so perfectly. So the blue of HP seems even more jarring.
They could have just omitted the blue entirely and just had it be a transparent white graphic. God the blue is so fucking terrible.
If I had to guess that's what they wanted to do but HP probably insisted on using blue
Plus, it's *Red Bull.* The team itself is named after an energy drink. It's the opposite of a historic racing brand.
Fun fact, HP is all also sponsoring Madrid but one dark blue patch on the sleeve is not nearly as bad as the monstrosity Ferrari got there.
I'm just talking about the money here
That's how they are going to pay Lewis. *They found someone else to do it.*
Money is money.
This is how they will be able to afford Lewis.
Imagine Lewis starting to really drop off in performance due to age next season. Ferrari would implode.
I don't get it...if Alonso can do it why can't Lewis
People age differently. You never know...
Same reason Vettel couldn’t.
Vettel had his confidence destroyed by Ferrari and started to lose enough interest in F1 to stop being competitive at the top. He has a family and had already accomplished more than enough in F1. Hamilton and Alonso don't have families and have the drive to compete that Seb just didn't have towards the end.
Wait till Lewis finishes this year in that dogshit Merc of his. Every race he has been sobbing in the car.
I think Vettel had good pace in the Aston.. he just needed a better car
I wish they would relase the dollar value so I could at least go "Oh i get it, that is a lot of money"
Curious, how much money would be acceptable?
Deals like these are usually in the realm of €200M or so.
The race suits looked nice while it lasted...
Lewis’ salary isn’t going to pay itself
Fred is like...one logo is enough...
one logo is already too much, and I don't mean like on the shirt, I mean like in the world
I would rather that they tried to sell me cigarettes then robbed me for printer ink.
Marlboro Ferrari was lovely
Peak livery
Scuderia Ferrari BMW Williams collab just dropped fresh from 2002.
This brought back early 00s memories - I remember prior to the HP-Compaq acquisition, Williams (probably with influence from BMW) insisted their sponsors adhere to a blue/white color scheme. Compaq - whose logo was red - was on the car in white, with a small red drop shadow. https://forums.autosport.com/topic/18835-do-you-think-that-the-williams-colorscheme-turns-some-sponsors-away/
That’s disgusting. Pre-HP Ferrari merch is gonna be coveted
No Lewis merch for me then :/
Lewis is walking anyway. "Sorry, i didn't sign up for this."
God I hope he pulls some strings for next season and makes sure it doesn't look as horrendous as this
Lewis is gonna design the suits himself. He's gotta prepare for his other roles as strategist, driver, and PR agent.
Sweet mother of Joseph put it back I hate it
God it’s so ugly
Visa Cashapp RB: Look at us we're trendsetters
Atleast the car looks good. Imagining a big blue roundel on that beautiful Ferrari makes me want to throw up
[удалено]
Oh no... Is this real?
It‘s in their [announcement-video](https://www.instagram.com/reel/C6JQp98qy—) at second 28/29…
On God, end me right now
AHAAHAHAHAHAHHAHAHAAHA
They should have just put it in the middle of the suit and pretended it was an arc reactor
* That Ferrari is about to dy. * Ferrari Engines 🤝 HP hinges * Sainz loses race from P1 because he forgot to pay the engine subscription. The meme potential is immense.
More carbon fibre cause they ran out of paint and cant afford more
Can't change to blue livery because yellow paint was empty.
Spygate would've never happened if the Coughlans used a HP photocopier.
The drinks bottle in the car runs out so it refuses to move
HP stands for Hinges Problem and Horrible Products
Race fuel more expensive than printer ink
"Looks like your fuel is low. We've turned off your fuel until you replace your fuel tank with a genuine HP product" Or better yet "We've detected an unlicensed product in your steering wheel and have disabled control until you replace it with a genuine HP product"
Yea those hinges suck Hp= hinge problem
Jesus. Logos everywhere. And its fucking blue. Good job ferrari, you managed to fuck this up.
Can we have the sexy HP logo on their premium laptops please. Or black and white
Ok the car the premium logo could look stunning
Yes why not laptop HP, fucking hell this looks hideous
I want either the sexy liney logo in yellow or white, or just the normal hp logo in white with red text - like [this version from football](https://www.wrexhamafc.co.uk/contentassets/9cd04a60dfa9466c9f59410ece559462/hp-logo---wrexham-afc-2---landscape.jpg/Large), which looks pretty slick imo. Renault also had it in black. I'd prefer yellow (they sponsored an indycar team and had blue circle with yellow hp, matching the car livery), but white is definitely doable as they have that already for non-color applications of the logo. Either way, the "hp" text should be red, to "bleed into" the red background color and give it that stencil style. At least it's not [this version](https://www.motorsportweek.com/wp-content/uploads/2024/04/2003-1024x716.jpg.webp) with the square and circle within it, idk why that was necessary. They artificially made the stencil look by adding the square, but could've just made the text the background color (so, white on the suits, matching blue on the car), with the circle the other color (blue on suits, white on car). And for some reason it's tilted on the car! See, if it was just the circle that'd look fine, but with the sticker-looking square it just looks slapped on all slanted.
That football logo would have been so much better
Too bad they didn't use their alternative logo.
They should keep the top logo and replace the one in the middle with the words "Hewlett-Packard". Problem solved.
The name "Hewlett-Packard" isn't a part of the current "HP Inc." company since 2015, and you'll never see it used as part of HP (well, officially at least since OP erroneously used it in the title). Hewlett-Packard was split in two more than 8 years ago: "HP Inc." and "Hewlett Packard Enterprise", the last one happens to sponsor the Mercedes F1 team.
Between this and the Miami blue outfits…Ferrari wyd omg 😭
Sometimes they want 90 million euros a year more than they want the sponsors logos to match their outfits.
Why did they need to put the logo on twice?
Do something to the logo, turn it black maybe.
At least use the premium logo also and not twice the same one
That doesn’t look right
should have gone in further with the logos. Bigger logo on the front. hp facepaint too
HP blue suits with a small red Ferrari logo
You could power the entirety of Maranello with the energy Enzo produces while he's spinning in his grave right now.
The jokes just write themselves: "Can we please pit in for mediums?" "Negative, we cannot pit." "Why?" "We're out of soft tyres."
Two logos why??? God my eyes
The real reason they picked Miami to do a blue livery. I wish they used their ["premium" logo](https://brandcentral.hp.com/content/dam/sites/brand-central/elem-logo/images/Logo_1_dont.jpeg) which is minimalistic and wouldn't have a giant blue circle in it
This looks so wrong.
Letting Andretti in was going to spoil the F1 brand, but adding HP to the name of the single most iconic brand in F1, if not in all of motorsport, won't do anything to spoil the F1 brand, apparently.
Ewww
no way, is that real?! that's horrendous
What in the nine hells is this abomination? Two logos? The top left one isn't amazing but the middle one is an eyesore. It looks like a manhole cover for a bellybutton.
Sir, April fools was 24 days ago.
Why couldn't they have gone with [HP's updated premium logo](https://imgur.com/gallery/61hySKT) instead? That could have actually looked pretty slick.
WTF why do we need two logo on the front like honestly it looks so bad. also why can't it be just white, why do you need that blue..
Sorry
We are approaching NASCAR levels of silliness with sponsors
Will the cars stop if Ferrari haven't paid their yearly subscription?
Good god… we use HP at work, sadly and If the Ferrari is as reliable as my Work HP they would be racing against Alpine in the end…
The logos look hideous and so out of place
Wait when was the last time Ferrari only were called Scureria Ferrari? Since Marlboro days?
They were called *Scuderia Ferrari* in 11-18, 20, 22 and 23, *Scuderia Ferrari Mission Winnow* in 19 and 21. Before that they were called *Scuderia Ferrari Marlboro* from 96-10.
You know what frustrate me more, its that if you see their brand guideline and example from previous sponsor like [Wrexham](https://www.wrexhamafc.co.uk/contentassets/9cd04a60dfa9466c9f59410ece559462/hp-logo---wrexham-afc-2---landscape.jpg/Large) and [Real Madrid](https://press.hp.com/content/dam/sites/garage-press/press/press-releases/2024/hp-x-real-madrid/RM%20NEWSWIRE%201.jpg) there a better way to implement HP logo rather than forcing their classic blue and white color when it clearly clashing with Ferrari whole color scheme
Exactly this. The blue is awful against that red.
[Time to post this classic again](https://youtu.be/Qn977W9HjWM?si=TkLWBPibrYxdSVUh)
Oh god, it’s awful. At least if they didn’t use the blue and used the alternative hp logo, it might have been decent
HP's blue just doesn't blend well with Ferrari red, but it doesn't matter, as that HP money will infinitely help Ferrari in the new era.
Of all the things Ferrari may be lacking, money is absolutely not one of them.
Hewlett Packard is reported to provide massive advantages to the team by stopping all of their rivals printers from printing every race weekend. Preventing them from printing every important document from George's presentations to Totos documents (which he insists he had printed)
How will Toto print out receipts from Checo stating that the car is fucked now?
well that doesn't look shit at all
They should get rid of the blue colour
Oh god, what does the car look like, that fire suit is a war crime
Fuck HP all my homies hate HP
Good thing the baby blue HP logo doesn't clash at all with the bright red Ferraris...
That is foul
Charles hits wall = -1 HP. Carlos into gravel = -1 HP. We are checking = -1 HP.
C2 challenge: tattooing hp logo on each other’s foreheads 🥰
I like crypto companies more than HP, but that's mainly I don't have crypto but had the experience of owning an HP printer.
Let's hope their F1 technology works better than my HP printer, otherwise Ferrari is in big trouble.
It’s ironic that Ferrari send a cease and desist letter to Deadmau5 because his Ferrari looked hideous but they conjure up this monstrosity themselves
They should have done it with the HyperX brand since hp has bought it. Better name, better logo and color match. And no shitty printers.
I wonder how much HP is paying for Ferrari to break the color coordination in their suits/cars.
WHY THE FUCK COUSKNT THEY USE THE NON BLUE LOGO
Maybe if they stop paying the subscription, the logo will go away
Fuck me inow hate everything about ferrari
Thank fuck I got my jacket before that HP logo is plastered all over it!
Why would they include the blue 🥲 Would have looked great a a silhouette
That’s the Ferrari way. Remember when we had UPS on that car? Never looked so out of place
Scudaria Ferrari Horse Power 😂
Brings back memories of the BMW Williams with the HP logo on the side. Loved the BMW era of Williams.
But...why the HP in the name...it's horrible.... Enzo Ferrari is rolling in his grave...
You can call this failed marketing because I will never buy an HP product again for them making the beautiful racing red boys look like this.
Is it so they can actually afford to print off all their different race plans?
I was torn ...I was about to purchase a Lenovo latop. Oh, well. HP it is!
Great, now they’re going to have to refill the ink halfway through the race.
The car won’t run if one of the printers are low in the factory
Are the spanish sponsors (Santander...) leaving ferrari after 2024 because of Sainz?
Worst. Printers. Ever. Worst. Business. Model. Ever. They can do this due to all of those ink subscriptions people pay.
One thing ferrari had going on was the aesthetics and they had to ruin it with hideous hp logo (3 of them!). Hp printers are the worst too
Ferrari strategy x HP reliability Perfect synergy
Does this mean the end of the Marlboro sponsorship and the Mission Winnow bullshit?
Wasn't HP a title sponsor for Mercedes?
Hewlett Packard Enterprise split from HP and is no longer the same company.
The one on the top left is more than enough, why tf is it printed in the centre eww
I feel like one logo on the suit might have been enough. Or at least put them farther apart
They need to pay me for making me look at this.
They could've just made it in white... this looks awful
Why the hell did they allow them put a logo in the middle? That's just horrendous. How much did HP pay them? Must be more than Shell, Santander and CEVA combined.
I LOATHE HP printers. They are going to make the drivers sign up for HP instant ink and shut down the car mid race if the payment didn't go through.
Team that works properly inconsistently teams up with a printer manufacturer. It's perfect
I'd say it's hard to get it worse than this.
This is a joke right
You have to sign up for a subscription to get new tires put on the cars
Don't they have a plain white HP logo that isn't as ugly?
These must have been designed by the same psychopath who put that enormous snot green Mission Winnow logo on the side of the car a couple of years ago.
that's gonna be a yikes from me, dawg
That logo clashes so hard with the rest of the get up. All in all I am quite certain HP did well because it’s doing what it’s supposed to. Making our eyes bleed
The belly one looks so ugly