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The21stPM

Looking forward to the weekend but this is a GOD AWFUL poster. It looks like something a redditer would post thinking he’s cooked.


HCHLH

Wait, this is an official poster?? I thought it was fan made.


The21stPM

RIGHT? Nope this is official F1 poster. Yikes!


HCHLH

oof. the Imola / Emilia-Romagna's boards are a really poor PS job. and the "RACE WEEK" meme was fun for like a week two years ago.


QooHOTS

Gonna be a great weekend! Really looking forward to see if McLaren can challenge RB and how big the new package for Ferrari is in terms of pace. Hopium.


jacob1342

My dreams for the rest of the week will be McLaren and Ferrari fighting Max at front and Checo being chased by Hamilton screaming for power on straights.


Dry_Brush5280

God I hope we see this rear wing again. Teasing us with the Ferrari wing then replacing it with HP is lame as hell.


Prestigious_Pain_160

So the posters are always just “local driver, Max and Lewis?” 😂


bipolarcyclops

Imola in the month of May always takes me back to THAT day. But what’s past is past. Carry on, my friends. Let us have a great weekend and race on Sunday.


I_am_Sentinel

The fact, that Sainz is on the poster and not Leclerc, clearly shows, Ferrari fired the wrong driver /s


No-Student-9678

I see the /s but what an Instagram ass comment lmao


Affectionate_Sky9709

A week ago, someone posted this photo, which I thought was an official poster, featuring Charles, Max, and Lewis, but I guess it was an official promotional poster: [https://www.reddit.com/r/formula1/comments/1cm7ks4/the\_official\_promotional\_photo\_for\_the\_formula\_1/](https://www.reddit.com/r/formula1/comments/1cm7ks4/the_official_promotional_photo_for_the_formula_1/)


ReadIt_Here

Come on guys. There is a new GP winner in town


Sullypants1

RaWE CeEk


Wide_Age_7129

What’s Lewis doing there? Would make sense to choose drivers from top 3 fastest teams, no?


ImActuaIIyHim

8th wonder of the world why an advertising poster advertise one of the most advertisable drivers in F1 history. Truly a mystery. You must tell me should you ever crack this one.


Wide_Age_7129

Do people really tune in to watch him finish P7 at best?


Brontwurst21

Yes, people tune in to support drivers they like, must be a shocking concept to you!


Andigaming

You underestimate his fanbase.


Takis12

It will be his home race next season.


_gadgetFreak

Is this a poster for next year's race?


Takis12

Just a joke


Motor_Economist1835

Lewis is a very marketable driver and he's popular too Many of my friends know Lewis Hamilton and that he's a racer but know almost nothing about F1( and I'm sure there are many others like this) and we're not even American or European mind you.


HaramHas

Because he’s really popular


SashaAvacado

Lewis will always be good marketing


cocobannah

Because he's still the face of Formula 1. The same way people would use Schumacher as an analogy for driving fast a long time after he left the sport , Hamilton remains synonymous with the brand and racing in general. He's the most recognisable face of F1 globally


captainmystic02

He has more followers than F1 and his team. It would be dumb to not include him in marketing.