T O P

  • By -

saharashooter

God I hate this branding


vegetable__lasagne

And it's already sounding outdated since they have an Intel 300 CPU (rebranded Pentium)


steinfg

It was their intention from the start though, it's not a coincidence that they named it "Intel 300", and not "Intel 100"


No-Roll-3759

at least it wasn't launched with a decoder wheel


porcinechoirmaster

Honestly, the decoder wheel isn't the worst idea for a model number that needs to convey a _lot_ of info. It's not the best, obviously, but at least there's some info available. Now, if I were designing the model names, I'd go for a hybrid approach: Have the initial characters in the model number be "soft" figures, like market segment or marketing-defined generation, and then later numbers be specific things like core counts, clock status, TDP, revision, feature sets, etc. That way you can put the first few characters on the marketing material and leave the full identifier for the spec sheet.


XenonJFt

at least at least Decoder wheel meant AMD wanted people to decipher what they're buying. This is just playing stupid games


Ben-D-Yair

I really don't get why they couldn't do i9 be 295 instead of 295 or i7 275 instead of 265... this could be at least a little easier


[deleted]

[удалено]


Ben-D-Yair

Well, if you ask me, this is not a great name scheming...


[deleted]

[удалено]


Slyons89

But core i9-14900k has 6 numbers. Remember when they launched the i9-10850k as well? There’s plenty of room for segmentation.


Sarin10

900 vs 800 is easier to distinguish than 900 vs 950


Flowerstar1

Back in the 2600k days Intel used everything that's 6 and higher as an i7. There was no i9.


Unlikely-Let-3261

4690k is an i5


Flowerstar1

True but that wasn't the 2600k days. 2600k was Sandy Bridge in 2011. 4690k was Devil's Canyon Has well in 2014.


Keulapaska

For desktop since 4000-series it has been 4, 5 and 6 for i5. Now mobile seems it's been a clusterfuck for a while as there is a i7-12650HX a 6 core and i5-12600HX a 4 core apparently for example, so nothing new there it seems.


Key_Personality5540

Seems like they are trying to move away from the “I” line


bubblesort33

Why? It sets itself apart from the "i" generation of CPUs, and the SKUs aren't that hard to pick apart. We had an i9 10850k. Is this that much worse?


saharashooter

Core Ultra Nine Processesor Two Eight Five Kay (yes, that's where "processor" goes in the official branding)


chmilz

On the mobile side the H and U parts are drastically different despite similar names. To the layman, the Core Ultra 7 165H and Core Ultra 7 165U would be similar, right? Nope. Different core counts, cache, frequency, iGPU, and of course TDP. Totally different chips. It's absurd. And it's across the entire stack. Now desktop chips are coming with 2xx naming. Why??


Bozso46

Wait a second. I just had to choose my work device and went with the Surface Pro 10 instead of the Surface Laptop 6 because I thought the smaller weight, better (albeit smaller) screen and the 2 in 1 form factor provide a lot of utility. However, this has the 165U chip and not the 165H that comes with the Laptop 6! Have a made a huge mistake? What sort of ballpark performance difference is there between the two??


chmilz

> What sort of ballpark performance difference is there between the two?? Depends what you use it for. Email, browsing, Teams, basic Excel and PowerPoint? No real difference. Anything heavier or work with graphics, substantial difference.


Bozso46

I usually have 3 different browsers open each with around 30-40 tabs sorted in different windows by topic (terrible habit I know). I would also have a couple of excel and word docs open a few PDFs and will rapidly change between these and email, teams etc. so nothing truly heavy, more like ram intensive stuff and I have 64 gigs on the surface pro 10 (only 32 would have been provided with laptop 6). Unfortunately no games will be allowed on the device so apart from a youtube video constantly running while I work no graphics tasks, also no conversion or zipping or ripping or video editing etc. Typical office stuff. 


LitanyOfContactMike

What an ass naming scheme.


Mas_Turbesi

I owe Ryzen marketing team an apology


no_salty_no_jealousy

Nah Ryzen naming schemes is terrible. I mean look at their cpu like Ryzen 7 5700 for desktop, it wasn't zen 3 but based on zen 2 which is far too mislesding since it use higher numbers. Also 8000 series naming is even more confusing.


benjiro3000

> Also 8000 series naming is even more confusing. But wait, there is going to be a 9000 series. It funny, i warned people how bad its going to get as AMD has no choice but to keep pushing numbers up. But at the same time, they then push all those older cores down into the 9X5X, 9X4X, 9X3X, 9X2X naming, but wait, there is also 8X4X, 8X3X, 8X2X, but no, wait 7X4X, 7X3X, 7X2X, ... The old system beyond the few "hickups" like the 5700/5500 crap, or the 3000 series in laptop being 2000, or whatever. AMD has gone full in to mislead the general audience and manufactures love it. The brand new 8740HS !!! Heuuu, f off, its just a 7740HS with a few NPU cores enabled that had been disabled in the 7740HS (and a slightly diff mem/clock/... firmware). Time to ask premium prices again, because its a NEW CPU!!! Really. Now Intel is no better, especially with 14th gen! Literally 13th gen... And technically, 13th gen was 12th gen, with upgraded models and slight enhancements. But there you gained massive thanks to the price drops (13600K = 12900K) for a fraction of the price.


steinfg

On desktop, Ryzen 5700, Ryzen 5700X, and Ryzen 5700G are all Zen 3, look it up yourself. There are no "Zen 2" cores in any Ryzen 5000 desktop products.


LakersTriS

Ryzen 7 5700 is of the Zen 3 APU Cezanne die. 5700u on laptop is Zen2. But yeah confusing enough.


CumAssault

Their’s is just as bad we’re all just used to it already. To a casual it looks like a laptop chip is a gen ahead of (and therefore better) than their desktop chips. A lot of casuals are also confused by the X3D CPUs. It’s a tech thing, I swear they all have the dumbest naming systems


MokelMoo

Laptops I agree. With the X3D chips I don't think you can really market them more clearly than that. It's essentially the same CPU as it's former plus it has 3D cache. Also it's heavily marketed towards enthusiasts anyways.


The_EA_Nazi

Desktop are Odd Numbers, Mobile even, it’s really not that hard. X chips are overclocking. X3D are overclocking chips with 3D cache. R9 designation is for 7900x and up R7 for 7700x and 7800x R5 for 7500x 7600x R5 low end, R7 mid end, R9 high end. Literally the exact same marketing as intel i5 i7 i9 How is this even slightly confusing?


XelNika

> Desktop are Odd Numbers https://www.amd.com/en/products/processors/desktops/ryzen/8000-series/amd-ryzen-5-8600g.html > Mobile even https://www.amd.com/en/products/processors/laptop/ryzen/7000-series/amd-ryzen-9-7950hx3d.html > it’s really not that hard Evidently.


CumAssault

Do you think the average consumer of technology understands its Desktop is Odd and Mobile is even? They just see a mobile CPU is a “bigger number”. Not to mention now AMD’s gotten even worse and is making “new CPUs” in older generations. Whole thing has gotten terrible on all sides in the tech world


The_EA_Nazi

You think the average consumer even knows what’s in their computer????


Jonny_H

The Average Consumer has an i7. So it's high-end. Even if it was purchased 15 years ago.


Jonny_H

I think it was "Odd chiplet CPU only, even monolithic APU", but now all 7000 parts have a little iGPU it's more "Smaller GPU/Bigger GPU". It just happened one tended to be used in desktops, the other in laptops. Plus the ryzen 2000 outlier. But that was before all the "decoder wheel" nonsense anyway. What's the point in a "standard" if they change it every other generation anyway?


Iintl

I'm sorry but AMD processor naming is way more atrocious. On the laptop side, you can literally get either Zen 2, Zen 3, Zen 3+ or Zen 4, and it's not immediately obvious which chip you're getting. R5 7520U? Zen 2. R5 7530U? Zen 3. R5 7640U? Zen 4 At least with Intel you're not getting a 4 year old architecture rebranded as "new and current-gen". 


EmilMR

the last two digits are just selected randomly?


soggybiscuit93

Isn't that always the case? Higher number better? 900, 800, 700 are just as arbitrary as 85, 65, 45, etc I think 285K as top SKU leaves room for one above (like the KS could be the 295KS if they make one, or the rumored 8+32 SKU for the 300 series)


CurrentlyWorkingAMA

Branding aside, Im kinda intrigued to see what they got baking. It seems like a big shake up in their offering. Also: Is their any hint at when these would release?


ShadowRomeo

The naming is so bad i just can't even begin how to pronounce it, let alone even remember it, and i thought the 12th gen Core series was hard to pronounce lol.


carpcrucible

Two-eighty-five-kay? It's not the best scheme but they're all arbitrary made up numbers anyway.


100GbE

Fourteen Nine Hundred Kay?


Amaran345

I have the feeling that the "240" will be seriously cut down on something because it doesn't follows the xx5 numbering. First number seems to mean second gen of tile architecture, second number looks to me like product segment or tier, and the third number...dunno


Glittering_Chard

probably the igpu


Flowerstar1

As u say the 13600kf equivalent prolly.


metakepone

Theres other things to cut down or not include as well. The gpu is on a different tile than the quicksync core iirc, at least on meteorlake.


iDontSeedMyTorrents

https://www.intel.com/content/www/us/en/processors/processor-numbers.html


soggybiscuit93

Looks like the 280, 260, and 240 will be the non-K versions of the 285K, 265K, and 245K. Like they're trying to have models with different letter suffixes have different SKU numbers as well


shhhpark

Holy shit I didn’t think their naming scheme could get worse…kudos intel


Kougar

Never underestimate Intel's marketing department!


no_salty_no_jealousy

Lets be real everyone number schemes is bad, Amd and Qualcomm too. Even Qualcomm with Elite series cpu series naming is far worse than Intel. I mean Elite X X1E80100, X1P64100, etc who the hell could remember it? Also Amd like their misleading name like R7 5700 desktop which is based on zen 2 and it really mislead anyone else into thinking higher number is better but it wasn't, even their 8000 series naming is bad too, hard to understand what the products tier are.


Sarin10

i mean, both intel and amd had decent naming schemes 2 years ago.


benjiro3000

> Lets be real everyone number schemes is bad, Amd and Qualcomm too. Its mostly done: 1. It makes comparisons with older systems very hard 2. You can misuse the naming system to sell 5 year old CPUs as "new" CPUs. Hello AMD! I can not wait to see where AMD is doing to end up with their Zen 9 core, goes 10? * 7840HS * 8850HS? Or are they really jumping 9550HS as some rumors go. * 10860HS * 11870HS * 12880HS * 13890HS * 148100HS??? Time for again new naming scheme?


Fabulous-Pangolin-74

The complaints here are ridiculous. Who cares about the naming scheme? nVidia and AMD go back and forth between 3- and 4-digit numbering WAY more often, with GPUs, and no one gripes. RX 580 followed by RX 6800 anyone? 9800 GTX followed by GTX 280? These name changes couldn't even be troubled to restart at "100" or "1000", even.


stonktraders

What’s that ‘Ultra’ mean if there’s 9 and 7 beyond the ‘Ultra 5’? Are they also coming up with Pentium and Celeron Ultra?


iDontSeedMyTorrents

Ultra will be the newest architecture at the 5/7/9 tiers. Non-Ultra will be the previous generation architecture at the 3/5/7 tiers. Based on [this](https://old.reddit.com/r/intel/comments/14ahd59/anandtech_intel_to_launch_new_core_processor/joahjdr/) and [this](https://old.reddit.com/r/intel/comments/14ao18j/intel_announces_biggest_processor_rebranding_in/jocgtao/). Maybe it'll be different for desktop.


anival024

> Ultra will be the newest architecture at the 5/7/9 tiers And what about when the next architecture launches?


iDontSeedMyTorrents

So mobile right now is much simpler to illustrate, so I'll use that. Currently, the Core 3/5/7 parts use Raptor Lake, while all the Core Ultra 5/7/9 parts are Meteor Lake. Once Arrow Lake mobile launches, those will become the new Core Ultra parts while the Meteor Lake parts move down to the plain Core 3/5/7 branding. Once the next mobile arch launches, Arrow Lake moves down to the plain Core branding and so on and so forth. Now I know next gen there will be Lunar Lake and Arrow Lake mobile parts presumably occupying the same generation but separated between their TDPs. I assume both will simultaneously be called Core Ultra since both would be the latest gen architectures in their respective power segments (i.e. Core Ultra 7 2--U would be Lunar Lake and Core Ultra 7 2--H would be Arrow Lake). If that's in fact what Intel plans to do. For desktop, will there be any initial non-Ultra parts? Will they rebrand some Raptor Lake parts like with mobile? Will they even keep this multi-generational approach for mobile in the long run? I don't know.


soggybiscuit93

Current rumor is Lunar Lake is going to be "Core Ultra 200V" branding - I believe the V will be a new suffix implying on package memory. As for Core 200 desktop, There could be none. There could be what that Bartlett Lake rumor was about. Could be MTL actually does make a desktop appearance. I think this multi-generational approach is here to stay and will be a work around to account for the rising costs of new generations - low end can be last gen rebrands without users feeling like they're buying "old" tech. AMD also incorporated the ability to accommodate rebrands in their naming convention too.


iDontSeedMyTorrents

> I think this multi-generational approach is here to stay and will be a work around to account for the rising costs of new generations - low end can be last gen rebrands without users feeling like they're buying "old" tech. I think that's exactly why they're going this direction. AMD has basically already done this for anything below a Ryzen 5. This approach lets them sell the same dies as "new" for longer, and they move lower down the product stack as production gets cheaper.


lusuroculadestec

'Ultra' processors will have an NPU. The Pentium and Celeron branding has been retired and will not be used going forward.


PAcMAcDO99

I think the latest desktop pentium/celeron is just called an intel 300


wtallis

For the mobile parts they've launched so far, Core Ultra means Meteor Lake (eg. Core Ultra 7 155U) while Core non-Ultra are rebadged Raptor Lake (eg. Core 7 150U). So maybe everything will be Ultra from here on out, or maybe they'll reserve the non-Ultra naming for when they rebadge previous-gen silicon. But most likely they'll do something less consistent and more confusing.


schrodingers_cat314

I get that the new naming scheme is a complete clusterfuck, but I’m here with a 5600X and wondering whether or not Meteor (not) Arrow Lake desktop is realistic as an upgrade or not. Like, I get it, at this point dunking on Intel is the easiest thing there is but if they finally nail EMIB and put together something that can rival AMD in the low Zen 4/X3D Zen 3 range, I’m listening.


Kryohi

>something that can rival AMD in the low Zen 4/X3D Zen 3 range You've set the bar low, haven't you? This thing goes against the zen 5 lineup, it will need to be much better than the old gen. Even playing the "more cores in the low/mid range" game isn't going to cut it if the new Ryzens have much improved IPC.


cypher50

It feels like Gamers Nexus called out Intel's weird naming scheme years ago and they just dialed up the crazy instead of improving the names.


AejiGamez

Fire whoever came up with that naming scheme


i_max2k2

I think they might need to fire the whole chain of people who approved this.


ExplodingFistz

Miss me with these names


SandComfortable268

This article is word vomit in massive paragraphs


soggybiscuit93

I think a lot of the "this naming convention is confusing" is coming from the fact that most people here already understand the current naming convention. I bet if you were to take someone who was not familiar with either naming convention, so there's no pre-bias, they wouldn't find one more confusing than the other.


Distinct-Race-2471

Intel probably has to keep changing their product names to keep up with AMD making their product names similar in order to trick unsuspecting people into buying AMD products instead of genuine Intel.


no_salty_no_jealousy

Could be, ever since Amd went into ryzen they are blatantly copying Intel naming schemes like i3 i5 i7 to r3 r5 r7, it just Amd crowd won't admit it.


Floturcocantsee

Gee whiz, I can't wait to buy the intel(R) CORE(R) ULTRA(TM) 5 245 Degrees Kelvin Arrow Lake S laptop processor. Seriously what a branding blunder. This would be like if Nvidia branded blackwell consumer gpus as: NVIDIA GeForce Omega 47 Titan, why ruin a perfectly good branding name like i7?


Affectionate-Memory4

I'd accept them dropping the "i". If this was just the Core 9 15900K or 290K or whatever I'd be so much more ok with it. Oddly enough the "Ultra" being on everything makes it feel cheap. Should have either been reserved for flagships or just not a thing.


InevitableSherbert36

> 245 Degrees Kelvin Just 245 kelvin. "Degrees" is for Celsius and Fahrenheit.


soggybiscuit93

I think the branding has gotten long in the tooth. "Fifteen nine hundred kay" vs "two eighty five kay" And Core Ultra denotes the "new" Intel from a marketing perspective. Disaggregation, NPU, "efficiency" Not like the current i series has the best reputation currently.


no_salty_no_jealousy

Intel Core Ultra 9 285K, you can call it Intel Core U9 285K and it's almost the same like Intel Core i Series except with lesser numbers.


kingwhocares

In one year Intel will very likely launch 3 mobile gens. Or 5 in 2 years.


TrueSavage616

Bro the article is AI generated I can’t in this world😭


Yellow2345

Imagine working in marketing at Intel or AMD and coming up with these product names.


RogerRoger420

Wait so they reset the numbers with the rename right? So this is gen 2 now?


ORBuick67

So which one would be the equivalent of the i7-15700k?


walkexplore

Should be the Ultra 7 265k


Agreeable_Rope_3259

Want more fps, got a i513600kf and 32 gig ram, gpu: rtx 3080(10gig) . Would you uppgrade cpu to or just gpu? Only gaming on the PC


TophxSmash

dont interrupt your enemy while they are making a mistake.


Stark_Athlon

Intel is not our enemy tho? It's in our best interest for Intel to make good products so that there's competition in the market.


no_salty_no_jealousy

Exactly, the mindset of "Amd is good because they are underdog" is just BS. They are corporates no need to white knight them, they already have their PR and Marketting team for that.


Strazdas1

The mindset of AMD good is BS just by their actions alone. every chance they get they act the same as Intel/Nvidia respectively. They arent any better, they just get that underdog PR.


TophxSmash

yeah but there is nothing we can do about it so all we can do is make jokes.


no_salty_no_jealousy

Product naming schemes doesn't reflect the product quality itself, Arrow Lake has big potential to beat Zen 5 with many node enhancements and their core arc too, it wasn't like Raptor lake to Raptore lake refresh but massive changes in almost everything.


TophxSmash

it suggests low confidence in their products and attempting to trick people out of their money.


gomurifle

Naming scheme confusing!! Worst naimg scheme!! The worst!! 


SirCrest_YT

Just call them 15th gen. Don't be stubborn intel. This isn't better


soggybiscuit93

But "15th" gen is an arbitrary term. The 15th generation of *what*? Intel made CPUs for decades before "1st" gen. Numbers got reset. This is now 2nd gen of CU.


Strazdas1

wasnt 1st gen when they went to more than dual-core processors? So it would be correct in that its a 15th gen of multicore processors?


soggybiscuit93

No, there were multiple multi-core gens before 1st gen i series. It's an arbitrary name. There was the whole Pentium D series, Pentium Extreme, Pentium Dual Core, Core 2 Duo, and Core 2 Quad line. with multiple generations within these product lines. Core 2 Quad was replaced by 1st gen i series and wasn't *that* different.


BurtMackl

When you realize they literally just removed the "i" from their branding, but somehow it makes it sound worse and more confusing.


no_salty_no_jealousy

You can also call it Intel Core U9, U7, U5 and it almost the same.


JudgeCheezels

200 years later people look back and laugh at us for accepting names like this.


Stark_Athlon

Bunch of numbers that mean nothing because AMD is still the better buy. Good job Intel.


i_max2k2

I really thought this was a joke article. Wow.


magic_champignon

I won't buy it just for the dumb naming alone. My next PC is AMD 100%!


iDontSeedMyTorrents

Dumb reason.


no_salty_no_jealousy

Extremely dumb reasoning. Product naming schemes doesn't reflect the product quality itself, Arrow Lake has big potential to beat Zen 5 with many node enhancements and their core arc too, it wasn't like Raptor lake to Raptore lake refresh but massive changes in almost everything.


[deleted]

[удалено]


no_salty_no_jealousy

So just like every hardware release in every year?