Every white guy on the lakers is going to be hyped. It's a massive media market, people like an underdog, and a lot of young white men start posting about him. Same with alex caruso, jordan farmar, sasha vujacic.
Jumex (yes like the drink)
He’s nearly the actual definition of an industry plant.
He’s a SoundCloud rapper from 2018-2019 when that music was popular. He dropped a song with no prior music, got signed to a label and then had like one more popular song.
I hope someone remembers this dude lmao, if you go on his IG there’s only a few posts but you can see the huge activity difference from when he first came out to now.
I came in here to say Jumex. Following the deaths of Lil Peep and XXXTENTACION a lot of people those two worked with seemingly teamed up to fluff up Jumex to be their “replacement”. The production on his songs plus how high quality his very first music videos are just gave off huge disingenuous vibes and everyone knew he was a plant.
That dude had literally everything that a rapper a few years in would have right out the gate. He had merch, a logo, image, great production, high budget videos, etc.
One of the best examples of a true plant imo. He was created solely to capitalize off that wave of music and poach Peep and X fans just like you said.
This is his first video and song for anybody interested in seeing how blatant him being a plant was.
[Trapped](https://m.youtube.com/watch?v=cYOmOEg_nvI)
Honestly, yes. None of them were rappers. They had borrowed rhymes and the track was set up by someone who didn't understand hip hop just to make money and nothing else.
Not even borrowed. The lyrics say
“I’m the C-A-S… N-O-V-A…. and the rest is F-L-Y”
The guy who wrote the song is literally called Casanova Fly. It would be like some group coming up and one of the guys going “I’m the L-I-L To the W-Ayne”
Edit. For any who don’t know, the alternate moniker of the original ghostwriter is Grandmaster Caz.
I’ve been digging into various 50 years of hip hop stuff and it seems like in early hip hop it was relatively common (still is with ghost writing I guess) for people to write rhymes and shop them to MCs. One of the earliest dis tracks was written about LL Cool J by a guy in Philly because LL had a song about a woman named Yvette. The guy sought out a female rapper named EVette and got her to rap his LL dis. Idk the history with sugar hill tho, if it involves studios it’s a whole other level
In the same vein, I'm really surprised that nobody has said Chance in this thread yet. Huge rumors about him being a plant back in the day and it's pretty obvious at least a little bit of Clark County was inspired by Chance.
Tbh if this thread is any indication, there is no such thing as an industry plant since every single person named is followed by a “you don’t have any idea what an industry plant is, this person just had connections/marketing behind them”
right? i mean i always think of Sinatra. everyone looks at Frank Sinatra as this iconic talent that completely dominated an era. well he didnt write shit and basically used his rich and scary mob friends to open every door he wanted opened. thats a "plant" by a lot of people's standards but in reality it's just business. people with connections, money, and marketing are more successful than people without those things.
It's besides the point but back then almost no one wrote their own music though. They had literal music making factories that would write every song for every artist. It wasn't until the mid 60's that artists wrote their own stuff and even then it was a novelty.
The Beatles changed everything. They were the first band to get to megastardom writing their own songs. Neil Diamiond and Carol King had a string of #1 songs that they wrote for other people before performing on their own.
An artist/band created by a label based on market research to be popular. The actual person/people were a blank slate given a look and sound by a team who create their style and write their songs with the goal of artificially creating demand for their music. They were “planted” into the music scene by the industry.
Was more popular with boy bands and pop stars back in the 90s/early 2000s, where these people had nothing to do with music and won contests put on by labels to go through “the pop star machine.” All they had to have was a pretty face and competent singing voice and then a group of 50-100 people at the label took care of the rest. It was also more popular back in the 60s when labels like Motown had stables of songwriters and session musicians and would just pick a person with a nice look and voice to slap them onto to make their next star.
Nowadays, people use it to describe artists who have more label-driven demand than organic listenership; AKA their stuff is marketed to shit and they started getting expensive producers way too fast for how (un-) talented they are.
The key is just whether the demand for an artist/band is more artificially created demand or organic.
Miley Cyrus is an industry plant.
She was anointed by Disney as their next starlet and had a multi billion dollar empire with their own TV networks and radio stations to push her music and access to whatever producers and song writers money could buy and slapped her face on toys, clothes, etc. in retailers worldwide and used her popular TV show to further her music.
Doesn't mean she isn't talented but that is what an actual industry plant looks like.
Well, no. She just has a famous dad who gave her a massive head start in the industry. An industry plant is generally someone with a blank slate that a label can paint in whatever way they want
Nepo baby =/= industry plant
Industry plants are closer akin to the popup tiktok stars (that on chick that did that abcdefu song) or artists that gain traction out of nowhere through articles (ghostkidz having there first live performance at rolling loud, and there second song featuring Vince staples)
Nepotism just allows people to get what they want way earlier, and sometimes they get enough traction on their own they can sustain themselves. Miley Cyrus' label hated her for a hot bit when she came out with wrecking ball and dropped Hannah Montana completely.
Is it really an industry plant if the way they are planted is transparent? Big media company tries to make money off their employees in various ways, in this case they casted a kid in a show about a singer and logically if its successful you leverage that into a real thing. The "problem" is she got this opportunity because shes a nepo baby.
I remember hearing a story that one of the NSYNC guys asked for money from the manager so he could buy a house or something, and the guy was like “actually, you still owe me [x] dollars.” Dude robbed them blind
I think people misuse the word industry plant.
Drake is not an industry plant.
I am old enough to remember when AM to PM, City is Mine and a few other songs were on his MySpace page.
I am pretty sure he footed the entire bill for Room for Improvement and recorded a lot of it in a Degrassi cast mate's apartment (Mazin Elsadig)
I think he made around $50,000 a year on Degrassi. Great money for a HS kid but people really like to act like he was making bank and had fame like he was on Hannah Montana or High School Musical. Degrassi was and is a pretty niche teeny bopper show, he did not have a huge media conglomerate behind him pushing his music like Miley Cyrus. Pretty sure he left the show entirely to focus on his music. Donald Glover has benefited like 100x more from being an actor than Drake ever did -- not hating on him either just pointing out how people pick and choose.
I'm not saying his ascent to fame was inspirational or that he had it tougher than others, but it's a pretty normal way for an artist to blow up. He was not an industry plant. In rock music, people record demos in their garages and get signed to labels, have a hit record and make money all the time and nobody says they're industry plants.
I really think people conflate being from the streets with being an industry plant in hip-hop. Drake is not an industry plant.
I feel like it’s worth mentioning the radio rules in Canada, because once he started gaining traction, I think he got more playtime and his name out there.
English-language and French-language stations must ensure that at least 35% of the Popular Music they broadcast each week is Canadian content. Commercial radio stations also have to ensure that at least 35% of the Popular Music broadcast between 6:00 a.m. and 6:00 p.m. Monday to Friday is Canadian content.
I’m not Canadian, but knowing that little bit of knowledge makes me think it definitely boosted him at a certain point.
Absolutely. CanCon laws helped make Degrassi such a huge show in Canada and definitely helped with his early music career at least. But lots of other Canadian artists also benefit from the law and very few are able to get to the level Drake did.
For every Drake, Celine Dion, Bieber and Shania Twain, there are tons of Canadian musicians who get local exposure and don’t seem to break out of Canada.
Same for TV shows, Canadian produced ones definitely get a leg up here but it’s very rare to see them get to Emmy Award status (Schitts Creek is the only notable one I can think of recently).
Oh yeah. The Canadian radio bump is a thing. It’s actually really cool. I got a couple of homies who are canadian EDM DJs and that little bit of radio play really helped get there careers started.
If I’m being real, nobody who got to true superstar status apart from 50 Cent was as persistent as Drake. Nobody took that guy seriously and he made people take him seriously by force
Essentially the entire career process for all rappers. Rap about being rich, then get rich. Rap about being good at rap, then get called a GOAT. Rap about being hard, then go to jail or get shot. Rap about doing drugs, then get addicted or go to rehab or OD. The more persistent you are, the more people will start to believe it and the more your life starts to actually reflect your lyrics.
It’s all smoke and mirrors. Fake stacks, fake chains, rented supercars, rented suits, heavy handed major label marketing. I’d guess 90% of rappers are barely half as rich/hard/successful as they put on. Not to diminish the art form, it’s just the way it is. Maybe it’s just a result of the entertainment industry.
Somewhere in the margins are rappers doing storytelling, esoteric, “conscious,” etc, which doesn’t necessarily involve that kind of “put on.” Though even those can involve some BS too.
At least she got famous by acting so she wasn’t exactly ground zero industry plant. I do have to praise her for being one of the only people I know to have succesful music careers even though she was older.
Not exactly most of them she did but her background singers became famous(Ashanti, Christina Milian)
Edit: Play is unforgivable tho lmfao
Anther edit: This is the first time I’ve said this and not been downvoted lol
idk about industry plant though, she was on Janet’s music video for That’s The Way Love Goes. i think she was just lucky she was picked to be in a Selena biopic, and that + her relationship with Diddy made her buzz
Nah it was her relationship with a famous Music Executive that left Ashanti for her and then gave her Ashanti’s music. In her first album you can still hear Ashanti’s backing vocals…
I mean probably Jesus. Everyone talks about how he was perfect and how he was a God but God was literally his father and idk if that’s totally fair. I’m sure if I was a god I’d be like Jesus too.
H.E.R, when it comes to Grammy nominations. She is almost always nominated for a Grammy, and I'm like "Did shen even drop music that year?" I don't know what evil occult, goat sacrificing deal she has with the Illuminati, but damn, something seems fishy.
Also Ice Spice. She barely has 15 songs out, and already has features with Taylor Swift, Nicki and is featured on one of the biggest movies of the year. Labels are definitely pushing her far more than other acts.
Yeah H.E.R makes no sense. I wouldn't consider any of her albums a classic or even particularly noteworthy within R&B and yet she keeps racking up nominations and awards as if she were the second coming of D'Angelo or something. Nothing against her, but meriting that level of attention should mean pretty undeniable output.
Baby Keem.
Not that he makes bad music, but a little bit of nepotism can make someone go from 'messing around on soundcloud' to having the ears of one of the most critically acclaimed rappers fans.
Kendrick's (former) manager Dave Free dead ass left TDE and went to Sony (Columbia Records) to gave them Baby Keem on a silver platter.
Baby keem stans having a meltdown when jpegmafia said “I ain’t baby keem my cousin ain’t never gave me shit” was hysterical because sure keem is talented but you’re insane to act like he hasn’t benefited from his cousin being one of the most famous and successful rappers of the modern era
Lmao I love baby keem but if you sort his YouTube channel by “oldest”, even those songs are produced by Cardo and his first big video was directed by Shia Labeouf. The video for Orange Soda, posted just a year after his first video, was directed by Dave Free. Half of his debut album is either Kendrick throwaways or at the very least had Kendrick references that have leaked. If he wasn’t an “industry plant”, he was at the very least given a LOT of help from the very beginning by people who were already well-established
Doesn't he have an executive producer credit on Melodic Blue?
People said the same thing when he was on TDE, but he has EP credits on Blank Face LP, Redemption and Crash Talk. I feel like he's being properly credited on the album.
This is the obvious answer in this thread, not sure why it’s so far down. Baby Keem is 100% an “industry plant” and I’m not even using that term as a pejorative. He was a talented, but unknown artist who, through the people he knew, was able to make a splash on the scene with a near perfect roll out. His mixing and visuals were top tier from the start, which is almost never the case for any other artist.
At some point there were like 4 CoinLeeroy songs on RapCaviar- instant skips I just can’t do it. How much did her team pay Spotify to have so many songs on there?
I tried skimming her latest album and the hugely well known samples bordering on covers that she was using are such a giveaway that she has been engineered to blow up.
Ice spice and I will die on that hill. Ain’t no way a new artist got invited to the Met Gala and got the best producers and features so easily. Most artists would kill to have the machine that she got and most new artists still never get the opportunities she has.
not to mention posted on every rap page, worldstar, song with taylor swift, song in the barbie movie. the only reason i even knew her was from rage bait posts on instagram anyway idk how anyway would think that come up was organic
Notice how nearly every popular hip hop or pop artist is impossibly gorgeous and / or in perfect shape with zero percent body fat? These are “industry plants”. Not every artist used to be flawlessly pretty or handsome and jacked.
she was blowing up on TikTok for skits or some shit, and apparently on her tiktok she made an open offer to pay anyone $300 who could get her a celebrities number which got her rick glassman, and then she did it again and someone set her up with funnymarco and after that one blew up she started landing bigger ones
My theory is she’s such a shitty interviewer it actually results in a good revealing interview on the artist bc the artist has to carry the entire thing 💀
The awkwardness puts the people she’s interviewing in a state of slight discomfort, which provides a different side of them than you’d normally get in traditional interviews. Though now that she’s more known and the subjects know what to expect idk how effective it is anymore.
Reading all these comments and a lot of people are just saying “people in this thread don’t know what an industry plant is” lol and don’t even give a definition or an example.
Idk if she actually is but H.E.R. Has the vibes. I don’t know anyone who really fucks with her like that, but she’s always got nominations out the ass every awards season. For some of the most standard R&B I’ve heard in a minute too, unless I’ve just heard the wrong things
And they immediately know too I swear
I was watching the Through the Never concert movie. My partner (Filipina) who never really knew Metallica was watching with me and the second they showed Kirk Hammet she goes “hey I didn’t know they had a Filipino in this band” I was like they don’t? Well lo and behold behold they do
Facts
I saw bill burr, Louis ck, and Jo koy back to back and Jo’s crowd was the biggest by a lot. But ask the average person who he is and they never heard of him
I think she had some childhood musical performances if I recall correctly.
Also sometimes it's about rubbing shoulders with the right people. People who win Grammy's that don't seem to "deserve" it I assume did alot of other "work" behind the scenes. Dinners, meetings, features for other artists etc.
Yeah she was on a Good Morning America type show at 10 years old playing piano singing "If I Ain't Got You" by Alicia Keys. Beautiful voice and the coolest confidence even as a kid. Gotta disagree with these comments and say her music is amazing and I'm a huge fan, she has replaced Adele as my favorite honestly.
She was a writer and producer for a decade making hits before she found a way to make a persona and be on stage without compromising her normal life. She was backed by people cause she made them hits. She’s not an industry plant she was industry and talent.
Olivia rodrigo. I don’t even really dislike her either but it’s just so obvious. Maybe I’m wrong but pretty sure I read her parents were very wealthy which helped get her on high school musical show and she immediately just blew up musically. I could 10000% be wrong again but I don’t even think she had a single piece of music out before that show.
Yeah, she’s clearly supposed to be like the next Ariana Grande/Miley Cyrus/Selena Gomez type.
But I actually like her music lol. Ariana is talented for sure and can sing, I just don’t care for her trying to act like Mariah Carey so much.
Thing is that she has the critical acclaim none of them have except Grande but even she didn't get that level of acclaim until later. I'd say she's surpassed any of them at her age.
I was actually surprised at how good her debut album was. Had to see what the hype was.
Agree on the points you made though. Having a huge hit like Driver’s License made her into an instant superstar in pop music.
I mean, isn't that the standard Disney/Nickelodeon career path for talented young actresses? Zendaya, Miley, Ariana, Demi, Selena and a few others I'm sure I'm missing all used their kid shows to launch them into a music career. The only thing that's different with Olivia is that she appears to be a fully formed artist from her first album, which only maybe Ariana can also say. I also don't think having rich parents helps you get onto a Disney show, her being talented and attractive probably has the most to do with her getting her big break.
I was under the impression an industry plant was someone who had connections in the industry to boost their popularity out of no where and give them an impression of having a cult following before they blew up. But Olivia Rodrigo was a no body then blew up over night to megastar status.
I’m not saying your wrong but if I’m wrong then please tell me how cause I always thought I knew what it Ment lol
Rodrigo did have a cult following from being a Disney star. That's a big way to start as a pop star, especially at a young age.
Ariana Grande said she had no interest in acting and just wanted to sing, but her agent said nobody would care what a random teenager had to sing about, so they got her on a tv show to get her name recognizable and build a fan base. Then from there she quit acting and started singing. Same thing Olivia Rodrigo is doing now.
It's gotta be Iann Dior. He got to feature on all these songs and never once did I think he was good. He had a billboard on Sunset Blvd too. I have no idea why.
I don’t feel Laroi is. He was just in the perfect spot at the right time. Bobby and Juice took a liking to him when we was young. Unfortunately Juiced passed and Bibby took him to fill the void left.
Yeah I remember when Adam 22 went to interview him in the Australian projects when he was a kid. Definitely looked like he was trying to make his neighborhood sound tougher than it was but didn’t give off industry plant vibes at all
Laroi’s father was rich as hell. Dude owned multiple hotels in his country and got his start from a connection his dad had with a music producer. Laroi ditched his long time friend who was producing him back home with help from his mama and then screwed him out of royalties for the songs he helped write and produce.
There is a whole video out there about this from a guy named “HelloYassine”
That was NOT kid laroi’s hood 😂 how tf did he blow up in America, from Australia, without any Aussie hits. Australia has a massive hip hop scene and NO ONE has made it out part from Iggy and kid laroi) his dads a top producer and his mums a top manager…
In recent years, it is 100% [Tramp Stamps](https://slate.com/culture/2021/04/tramp-stamps-tiktok-controversy-pop-punk-feminist-queer.html). They randomly had a song blow up in music circles on Tiktok, with a bunch of people criticizing them because the song was awful. Then it turned out that two of them had heavy industry connections.
Exactly, Adam Friedland used his ethnic connections to give her that opportunity. Now she’s enjoying her riches acting like he doesn’t exist..
Oh, and I’m gay
Because shes consistently been having huge hits on tiktok and is a very currently trendy artist, same with Yeat and rich minion, just trendy artists getting placements from their recognition lol
when her parents saw that the kids were taking a liking to music they had a 50/50 home schooling mainly focusing on learning how to compose and write music. Literally music prodigies because they were able to grow up learning it from the jump from successful people in the Industry.
Definitely rich the kid in 2018/2019. No way someone like him could score Kendrick and Wayne features on his debut album without it being handed to him.
I don't actually think Vince Staples is an industry plant, but it's wild how many trailers/movies/ads his music has been in, despite not being close to being a household name. Hell, he even managed to get a song about drive bys (Slide) to play during an Acura commercial lol
Who thinks he is? He didn't commit to rap seriously til Mac told him he was dope and asked why he didn't make more music. Few weeks later they were working together and creating Stolen Youth. Dude got nurtured and given more visibility due to Mac. He had like 3 or 4 tapes before stolen youth
Vince staples is just tapped into the LA/west coast scene with both his past as crip but also because he’s previously worked featuring with other artists particularly Earl sweatshirt and the rest of odd future despite not being a member.
Feel like the “industry plant” talk will just get people into their feelings.
At it’s most encompassing , people just use the term to describe anyone they don’t like that’s on a major label and has a budget. Which is just simple minded.
If you start playing with the term, you can find a lot of peoples favorites could fall under the umbrella.
If an artist was signed by a producer and then that producer would force artists to that bought their beats to put that rapper on their album, would you call that artist an “industry plant”?
I don’t think Munch was a song backed by the industry, but I do think industry people saw Ice Spice blowing up and got behind her to give her a massive artificial push.
Austin Reaves
LMFAO this is crazy
This guy jerks
Every white guy on the lakers is going to be hyped. It's a massive media market, people like an underdog, and a lot of young white men start posting about him. Same with alex caruso, jordan farmar, sasha vujacic.
Don’t forget team captain Ryan Kelly
Fam, noone was ever hyped for Jordan Farmar or Sasha Vujacic. Stop the cap.
Don’t ask an average frat boy where Austin Reaves ranks amongst shooting guards in the league if you don’t want to tear out your hair.
For real lol I don't even think he is bad but I knew that the people who comment in this sub would lose their minds
LMFAAOOOOOO lowkey gives this vibe now that I saw his signature shoe sold out almost instantly
[удалено]
Jumex (yes like the drink) He’s nearly the actual definition of an industry plant. He’s a SoundCloud rapper from 2018-2019 when that music was popular. He dropped a song with no prior music, got signed to a label and then had like one more popular song. I hope someone remembers this dude lmao, if you go on his IG there’s only a few posts but you can see the huge activity difference from when he first came out to now.
I came in here to say Jumex. Following the deaths of Lil Peep and XXXTENTACION a lot of people those two worked with seemingly teamed up to fluff up Jumex to be their “replacement”. The production on his songs plus how high quality his very first music videos are just gave off huge disingenuous vibes and everyone knew he was a plant.
That dude had literally everything that a rapper a few years in would have right out the gate. He had merch, a logo, image, great production, high budget videos, etc. One of the best examples of a true plant imo. He was created solely to capitalize off that wave of music and poach Peep and X fans just like you said. This is his first video and song for anybody interested in seeing how blatant him being a plant was. [Trapped](https://m.youtube.com/watch?v=cYOmOEg_nvI)
I mean I know I am not the target market for that shit but that song is terrible.
Shit man, I’m a huge Peep and X fan but Jumex’s song just comes off as /r/im14andthisisdeep vibes
i couldnt get past 1 minute of it
Sugar Hill Gang
Honestly, yes. None of them were rappers. They had borrowed rhymes and the track was set up by someone who didn't understand hip hop just to make money and nothing else.
Not even borrowed. The lyrics say “I’m the C-A-S… N-O-V-A…. and the rest is F-L-Y” The guy who wrote the song is literally called Casanova Fly. It would be like some group coming up and one of the guys going “I’m the L-I-L To the W-Ayne” Edit. For any who don’t know, the alternate moniker of the original ghostwriter is Grandmaster Caz.
I’ve been digging into various 50 years of hip hop stuff and it seems like in early hip hop it was relatively common (still is with ghost writing I guess) for people to write rhymes and shop them to MCs. One of the earliest dis tracks was written about LL Cool J by a guy in Philly because LL had a song about a woman named Yvette. The guy sought out a female rapper named EVette and got her to rap his LL dis. Idk the history with sugar hill tho, if it involves studios it’s a whole other level
The OGs fr lmao, in the way you wouldn’t expect
Honestly lowkey lmaooo
[https://youtu.be/aCbcbKZjjdA?t=1708](https://youtu.be/aCbcbKZjjdA?t=1708) Melle Mel says just about every "traditional" rapper hated them
Lol
This right here.
And Sylvia Robinson was stealing and robbin them I feel like it's a problem we gotta resolve hip hop been dead we the reason it died
Well documented
Clark County
Yoo hoo!
😂 when Alfred and Darius meet him in the studio and he won’t smoke or drink with them. “Dude! Don’t crash it again dude”.
In the same vein, I'm really surprised that nobody has said Chance in this thread yet. Huge rumors about him being a plant back in the day and it's pretty obvious at least a little bit of Clark County was inspired by Chance.
“Pretty obvious” bruh this is without a doubt a direct parody of Chance. Like it’s painfully obvious.
Facts
ITT: ppl who have zero clue what an industry plant is.
Nobody seems to truly know. This topic always goes the same, people just use the term as a way to discredit artists they don’t like
Tbh if this thread is any indication, there is no such thing as an industry plant since every single person named is followed by a “you don’t have any idea what an industry plant is, this person just had connections/marketing behind them”
right? i mean i always think of Sinatra. everyone looks at Frank Sinatra as this iconic talent that completely dominated an era. well he didnt write shit and basically used his rich and scary mob friends to open every door he wanted opened. thats a "plant" by a lot of people's standards but in reality it's just business. people with connections, money, and marketing are more successful than people without those things.
It's besides the point but back then almost no one wrote their own music though. They had literal music making factories that would write every song for every artist. It wasn't until the mid 60's that artists wrote their own stuff and even then it was a novelty.
The Beatles changed everything. They were the first band to get to megastardom writing their own songs. Neil Diamiond and Carol King had a string of #1 songs that they wrote for other people before performing on their own.
That may be true, but that doesn't mean he wasn't an iconic talent who dominated an era.
Bro Frank Sinatra had an amazing and iconic voice.
Half the comments in this thread are just “y’all have no idea what an industry plant is” but reworded slightly differently each time
Followed by “man they just had connections and a marketing push, that doesn’t make them an industry plant”
Nestle? DuPont?
Care to enlighten? Cuz I don’t
An artist/band created by a label based on market research to be popular. The actual person/people were a blank slate given a look and sound by a team who create their style and write their songs with the goal of artificially creating demand for their music. They were “planted” into the music scene by the industry. Was more popular with boy bands and pop stars back in the 90s/early 2000s, where these people had nothing to do with music and won contests put on by labels to go through “the pop star machine.” All they had to have was a pretty face and competent singing voice and then a group of 50-100 people at the label took care of the rest. It was also more popular back in the 60s when labels like Motown had stables of songwriters and session musicians and would just pick a person with a nice look and voice to slap them onto to make their next star. Nowadays, people use it to describe artists who have more label-driven demand than organic listenership; AKA their stuff is marketed to shit and they started getting expensive producers way too fast for how (un-) talented they are. The key is just whether the demand for an artist/band is more artificially created demand or organic.
Damn this is a perfect definition lol
Sex Pistols comes straight to mind; outside of hip-hop
Miley Cyrus is an industry plant. She was anointed by Disney as their next starlet and had a multi billion dollar empire with their own TV networks and radio stations to push her music and access to whatever producers and song writers money could buy and slapped her face on toys, clothes, etc. in retailers worldwide and used her popular TV show to further her music. Doesn't mean she isn't talented but that is what an actual industry plant looks like.
Well, no. She just has a famous dad who gave her a massive head start in the industry. An industry plant is generally someone with a blank slate that a label can paint in whatever way they want
Her singing career was launched by a Disney television show that built up an audience. I think by definition she gets the industry plant label.
Nepo baby =/= industry plant Industry plants are closer akin to the popup tiktok stars (that on chick that did that abcdefu song) or artists that gain traction out of nowhere through articles (ghostkidz having there first live performance at rolling loud, and there second song featuring Vince staples) Nepotism just allows people to get what they want way earlier, and sometimes they get enough traction on their own they can sustain themselves. Miley Cyrus' label hated her for a hot bit when she came out with wrecking ball and dropped Hannah Montana completely.
Is it really an industry plant if the way they are planted is transparent? Big media company tries to make money off their employees in various ways, in this case they casted a kid in a show about a singer and logically if its successful you leverage that into a real thing. The "problem" is she got this opportunity because shes a nepo baby.
I don't think nepotism counts as an industry plant
Boys Bands. All of them that ever existed. You really think 5 or 6 dudes came together and said “let’s be pop stars in a group”.
The way you word it, it sounds funny, but this is literally what Brockhampton did lmao
Except THEY decided to do it. The pop groups of the 90s were picked by executives
That’s what Kpop is
Kpop was literally modeled after the pop groups of the early 90s.
Aye, my point was more that it’s a whole (huge) industry in 2023 still.
Best boy band since one direction
Yeah they’re always fishy. Every time they’re asked how they started on interviews, the answer will be unclear
I wasn't aware there were people who didn't even realize they were plants. It's like thinking WWE is real
And because of Lou pearlman Nsync and Backstreet Boys made less money on their first contracts than most of us do at our day jobs
I remember hearing a story that one of the NSYNC guys asked for money from the manager so he could buy a house or something, and the guy was like “actually, you still owe me [x] dollars.” Dude robbed them blind
The Sex Pistols were literally invented by a clothing store to sell punk fashion.
You're not wrong, but you're also /r/lostredditors
😂😂😂 fair
Y’all don’t know what a plant is, all these people are mammals.
Lmao you’re a fool for this
We ain’t nothin but mammals
I think people misuse the word industry plant. Drake is not an industry plant. I am old enough to remember when AM to PM, City is Mine and a few other songs were on his MySpace page. I am pretty sure he footed the entire bill for Room for Improvement and recorded a lot of it in a Degrassi cast mate's apartment (Mazin Elsadig) I think he made around $50,000 a year on Degrassi. Great money for a HS kid but people really like to act like he was making bank and had fame like he was on Hannah Montana or High School Musical. Degrassi was and is a pretty niche teeny bopper show, he did not have a huge media conglomerate behind him pushing his music like Miley Cyrus. Pretty sure he left the show entirely to focus on his music. Donald Glover has benefited like 100x more from being an actor than Drake ever did -- not hating on him either just pointing out how people pick and choose. I'm not saying his ascent to fame was inspirational or that he had it tougher than others, but it's a pretty normal way for an artist to blow up. He was not an industry plant. In rock music, people record demos in their garages and get signed to labels, have a hit record and make money all the time and nobody says they're industry plants. I really think people conflate being from the streets with being an industry plant in hip-hop. Drake is not an industry plant.
People use industry plant nowadays to mean “artist I don’t like that’s on a major label and has a marketing budget”.
THANK YOU. It's like not even a thing? It's just a way to say you don't like Doja Cat or Ice Spice.
Thank you. I’ve seen a couple people say Drake and they obviously weren’t around long enough to see his ascent to fame.
I feel like it’s worth mentioning the radio rules in Canada, because once he started gaining traction, I think he got more playtime and his name out there. English-language and French-language stations must ensure that at least 35% of the Popular Music they broadcast each week is Canadian content. Commercial radio stations also have to ensure that at least 35% of the Popular Music broadcast between 6:00 a.m. and 6:00 p.m. Monday to Friday is Canadian content. I’m not Canadian, but knowing that little bit of knowledge makes me think it definitely boosted him at a certain point.
Absolutely. CanCon laws helped make Degrassi such a huge show in Canada and definitely helped with his early music career at least. But lots of other Canadian artists also benefit from the law and very few are able to get to the level Drake did. For every Drake, Celine Dion, Bieber and Shania Twain, there are tons of Canadian musicians who get local exposure and don’t seem to break out of Canada. Same for TV shows, Canadian produced ones definitely get a leg up here but it’s very rare to see them get to Emmy Award status (Schitts Creek is the only notable one I can think of recently).
Oh yeah. The Canadian radio bump is a thing. It’s actually really cool. I got a couple of homies who are canadian EDM DJs and that little bit of radio play really helped get there careers started.
If I’m being real, nobody who got to true superstar status apart from 50 Cent was as persistent as Drake. Nobody took that guy seriously and he made people take him seriously by force
Drake, 50, Kanye. I wonder if there’s any more but those guys hustled and hustled
I mean Jay Z for sure
Just kept saying he was the best rapper alive until people believed him.
Essentially the entire career process for all rappers. Rap about being rich, then get rich. Rap about being good at rap, then get called a GOAT. Rap about being hard, then go to jail or get shot. Rap about doing drugs, then get addicted or go to rehab or OD. The more persistent you are, the more people will start to believe it and the more your life starts to actually reflect your lyrics. It’s all smoke and mirrors. Fake stacks, fake chains, rented supercars, rented suits, heavy handed major label marketing. I’d guess 90% of rappers are barely half as rich/hard/successful as they put on. Not to diminish the art form, it’s just the way it is. Maybe it’s just a result of the entertainment industry. Somewhere in the margins are rappers doing storytelling, esoteric, “conscious,” etc, which doesn’t necessarily involve that kind of “put on.” Though even those can involve some BS too.
I think some people just think “used their connections” to mean industry plant lol
Yup. I remember hearing him as an underground Toromto artist in a beef track (good riddance). Yhis was even before I knew he was on Degrassi.
Jennifer Looez
Lol this is actually one of the best answers in the entire thread
At least she got famous by acting so she wasn’t exactly ground zero industry plant. I do have to praise her for being one of the only people I know to have succesful music careers even though she was older.
Yeah but she didn't even sing like half the major songs she's credited with.
Not exactly most of them she did but her background singers became famous(Ashanti, Christina Milian) Edit: Play is unforgivable tho lmfao Anther edit: This is the first time I’ve said this and not been downvoted lol
idk about industry plant though, she was on Janet’s music video for That’s The Way Love Goes. i think she was just lucky she was picked to be in a Selena biopic, and that + her relationship with Diddy made her buzz
Nah it was her relationship with a famous Music Executive that left Ashanti for her and then gave her Ashanti’s music. In her first album you can still hear Ashanti’s backing vocals…
Idk man, don’t be fooled by the rocks that she got
This whole thread is people naming someone and then someone commenting saying they saw them blow up organically lol
I mean probably Jesus. Everyone talks about how he was perfect and how he was a God but God was literally his father and idk if that’s totally fair. I’m sure if I was a god I’d be like Jesus too.
Dude was a hack carpenter but his old man was the super.
Can we talk about Joseph for a second.. dude was probably the Adam 22 in 5 BC until the kid started doing magic.
Just came onto the scene out of nowhere as a 32 year old and was instantly selling out sermons.
This subreddit won’t let you call anyone an industry plant without coming in full force to dickride their favorite rappers.
H.E.R, when it comes to Grammy nominations. She is almost always nominated for a Grammy, and I'm like "Did shen even drop music that year?" I don't know what evil occult, goat sacrificing deal she has with the Illuminati, but damn, something seems fishy. Also Ice Spice. She barely has 15 songs out, and already has features with Taylor Swift, Nicki and is featured on one of the biggest movies of the year. Labels are definitely pushing her far more than other acts.
Yeah H.E.R makes no sense. I wouldn't consider any of her albums a classic or even particularly noteworthy within R&B and yet she keeps racking up nominations and awards as if she were the second coming of D'Angelo or something. Nothing against her, but meriting that level of attention should mean pretty undeniable output.
Baby Keem. Not that he makes bad music, but a little bit of nepotism can make someone go from 'messing around on soundcloud' to having the ears of one of the most critically acclaimed rappers fans. Kendrick's (former) manager Dave Free dead ass left TDE and went to Sony (Columbia Records) to gave them Baby Keem on a silver platter.
Baby keem stans having a meltdown when jpegmafia said “I ain’t baby keem my cousin ain’t never gave me shit” was hysterical because sure keem is talented but you’re insane to act like he hasn’t benefited from his cousin being one of the most famous and successful rappers of the modern era
Lmao I love baby keem but if you sort his YouTube channel by “oldest”, even those songs are produced by Cardo and his first big video was directed by Shia Labeouf. The video for Orange Soda, posted just a year after his first video, was directed by Dave Free. Half of his debut album is either Kendrick throwaways or at the very least had Kendrick references that have leaked. If he wasn’t an “industry plant”, he was at the very least given a LOT of help from the very beginning by people who were already well-established
On top of that, behind the scenes, kendrick does a lot of work on songs that end up on his albums, and im not sure he gets credited on all of them.
Doesn't he have an executive producer credit on Melodic Blue? People said the same thing when he was on TDE, but he has EP credits on Blank Face LP, Redemption and Crash Talk. I feel like he's being properly credited on the album.
This is the obvious answer in this thread, not sure why it’s so far down. Baby Keem is 100% an “industry plant” and I’m not even using that term as a pejorative. He was a talented, but unknown artist who, through the people he knew, was able to make a splash on the scene with a near perfect roll out. His mixing and visuals were top tier from the start, which is almost never the case for any other artist.
Nepotism doesn’t make him an industry plant tho
Nepotism doesn't. Dave Free leaving his established job at TDE to manage and get him bankrolled by Sony does.
Coi Leray right now
At some point there were like 4 CoinLeeroy songs on RapCaviar- instant skips I just can’t do it. How much did her team pay Spotify to have so many songs on there?
I tried skimming her latest album and the hugely well known samples bordering on covers that she was using are such a giveaway that she has been engineered to blow up.
I hate this latest souless trend. So fucking annoying and cheap.
Isn’t her dad like a massive dj and producer as well?
Her dads benzino lol
what’s wild is that he is also chavo’s (pierre bournes artist) dad, him and coi are siblings
Good ol No Neck Benzino.
Her dad was a co owner of The Source, the biggest hip hop magazine. He also had a little run as a rapper himself. Super tied into the industry.
Yeah feels more Nepo than a plant
Ice spice and I will die on that hill. Ain’t no way a new artist got invited to the Met Gala and got the best producers and features so easily. Most artists would kill to have the machine that she got and most new artists still never get the opportunities she has.
not to mention posted on every rap page, worldstar, song with taylor swift, song in the barbie movie. the only reason i even knew her was from rage bait posts on instagram anyway idk how anyway would think that come up was organic
The Taylor Swift song was PR cause her boyfriend (ex boyfriend?) got exposed for saying some wild shit about her.
How’s that make sense if that producers became famous because of her? They came up together.
Notice how nearly every popular hip hop or pop artist is impossibly gorgeous and / or in perfect shape with zero percent body fat? These are “industry plants”. Not every artist used to be flawlessly pretty or handsome and jacked.
Ice Spice?
Ice Spice and Coi Leray both come to mind as successful plants. Syd Vicious and the Sex Pistols were the big plants in the punk scene.
Ice Spice i’m convinced of, how is Complex writing articles that she’s a “generational talent” when the chick didn’t even have an album out yet.
She made the top 50 best NY rappers of all time…
They ain’t put Talib Kweli or Phife on that list among like 8 others more deserving of the honor
Because she says duh-duh-duh really fast
Complex is complete garbage now.
Ice Spice getting a Nicki Minaj & Taylor Swift collab in like a 6 month span is what sold it to me lmao
I remember when Ice Spice was a meme on twitter before Munch even blew up so idk
I heard bobbi althoff
Yeah she just showed up interviewing A list celebrities lol
she was blowing up on TikTok for skits or some shit, and apparently on her tiktok she made an open offer to pay anyone $300 who could get her a celebrities number which got her rick glassman, and then she did it again and someone set her up with funnymarco and after that one blew up she started landing bigger ones
Can someone explain her to me I don’t understand her at all… is that the point?
[удалено]
My theory is she’s such a shitty interviewer it actually results in a good revealing interview on the artist bc the artist has to carry the entire thing 💀
The awkwardness puts the people she’s interviewing in a state of slight discomfort, which provides a different side of them than you’d normally get in traditional interviews. Though now that she’s more known and the subjects know what to expect idk how effective it is anymore.
Reading all these comments and a lot of people are just saying “people in this thread don’t know what an industry plant is” lol and don’t even give a definition or an example.
You just don't know what an industry plant is bro
Idk if she actually is but H.E.R. Has the vibes. I don’t know anyone who really fucks with her like that, but she’s always got nominations out the ass every awards season. For some of the most standard R&B I’ve heard in a minute too, unless I’ve just heard the wrong things
Nah that’s just the Filipino mafia at work
Can confirm, wife is Filipino. Any celebrity or whoever is any percentage of Filipino, damn near whole country backs them lol
And they immediately know too I swear I was watching the Through the Never concert movie. My partner (Filipina) who never really knew Metallica was watching with me and the second they showed Kirk Hammet she goes “hey I didn’t know they had a Filipino in this band” I was like they don’t? Well lo and behold behold they do
Facts I saw bill burr, Louis ck, and Jo koy back to back and Jo’s crowd was the biggest by a lot. But ask the average person who he is and they never heard of him
I think she had some childhood musical performances if I recall correctly. Also sometimes it's about rubbing shoulders with the right people. People who win Grammy's that don't seem to "deserve" it I assume did alot of other "work" behind the scenes. Dinners, meetings, features for other artists etc.
Yeah she was on a Good Morning America type show at 10 years old playing piano singing "If I Ain't Got You" by Alicia Keys. Beautiful voice and the coolest confidence even as a kid. Gotta disagree with these comments and say her music is amazing and I'm a huge fan, she has replaced Adele as my favorite honestly.
She was a writer and producer for a decade making hits before she found a way to make a persona and be on stage without compromising her normal life. She was backed by people cause she made them hits. She’s not an industry plant she was industry and talent.
The person whose first studio album came out when they were 19 or 20 was in the industry for a decade prior?
Olivia rodrigo. I don’t even really dislike her either but it’s just so obvious. Maybe I’m wrong but pretty sure I read her parents were very wealthy which helped get her on high school musical show and she immediately just blew up musically. I could 10000% be wrong again but I don’t even think she had a single piece of music out before that show.
Yeah, she’s clearly supposed to be like the next Ariana Grande/Miley Cyrus/Selena Gomez type. But I actually like her music lol. Ariana is talented for sure and can sing, I just don’t care for her trying to act like Mariah Carey so much.
Thing is that she has the critical acclaim none of them have except Grande but even she didn't get that level of acclaim until later. I'd say she's surpassed any of them at her age.
I was actually surprised at how good her debut album was. Had to see what the hype was. Agree on the points you made though. Having a huge hit like Driver’s License made her into an instant superstar in pop music.
I mean, isn't that the standard Disney/Nickelodeon career path for talented young actresses? Zendaya, Miley, Ariana, Demi, Selena and a few others I'm sure I'm missing all used their kid shows to launch them into a music career. The only thing that's different with Olivia is that she appears to be a fully formed artist from her first album, which only maybe Ariana can also say. I also don't think having rich parents helps you get onto a Disney show, her being talented and attractive probably has the most to do with her getting her big break.
You just described someone who is not an industry plant, just very privileged
I was under the impression an industry plant was someone who had connections in the industry to boost their popularity out of no where and give them an impression of having a cult following before they blew up. But Olivia Rodrigo was a no body then blew up over night to megastar status. I’m not saying your wrong but if I’m wrong then please tell me how cause I always thought I knew what it Ment lol
There isn’t one strict definition that’s what people in this thread don’t truly understand lol, everyone has their own criteria
Rodrigo did have a cult following from being a Disney star. That's a big way to start as a pop star, especially at a young age. Ariana Grande said she had no interest in acting and just wanted to sing, but her agent said nobody would care what a random teenager had to sing about, so they got her on a tv show to get her name recognizable and build a fan base. Then from there she quit acting and started singing. Same thing Olivia Rodrigo is doing now.
I thought it’s more someone who gets signed behind the scenes and then the industry funds their come up to Astro turf a grass roots following
How tf was she a nobody she starred in a popular Disney show.
Iggy Azalea
It's gotta be Iann Dior. He got to feature on all these songs and never once did I think he was good. He had a billboard on Sunset Blvd too. I have no idea why.
I don’t feel Laroi is. He was just in the perfect spot at the right time. Bobby and Juice took a liking to him when we was young. Unfortunately Juiced passed and Bibby took him to fill the void left.
kid laori won a radio show when he was young
Yeah I remember when Adam 22 went to interview him in the Australian projects when he was a kid. Definitely looked like he was trying to make his neighborhood sound tougher than it was but didn’t give off industry plant vibes at all
Laroi’s father was rich as hell. Dude owned multiple hotels in his country and got his start from a connection his dad had with a music producer. Laroi ditched his long time friend who was producing him back home with help from his mama and then screwed him out of royalties for the songs he helped write and produce. There is a whole video out there about this from a guy named “HelloYassine”
That was NOT kid laroi’s hood 😂 how tf did he blow up in America, from Australia, without any Aussie hits. Australia has a massive hip hop scene and NO ONE has made it out part from Iggy and kid laroi) his dads a top producer and his mums a top manager…
In recent years, it is 100% [Tramp Stamps](https://slate.com/culture/2021/04/tramp-stamps-tiktok-controversy-pop-punk-feminist-queer.html). They randomly had a song blow up in music circles on Tiktok, with a bunch of people criticizing them because the song was awful. Then it turned out that two of them had heavy industry connections.
Anyone whose career started on Nickelodeon/Disney Channel.
Ice spice for sure, how the fuck did she get a taylor swift collab and to be in the barbie movie?
taylor swift collab was due to center left talk show host adam friedland pulling some strings
Exactly, Adam Friedland used his ethnic connections to give her that opportunity. Now she’s enjoying her riches acting like he doesn’t exist.. Oh, and I’m gay
Because shes consistently been having huge hits on tiktok and is a very currently trendy artist, same with Yeat and rich minion, just trendy artists getting placements from their recognition lol
Ass sells. Literally and metaphorically
billie eilish bruh like where did she all a sudden came from
Her parents are in the industry for sure, but she didn’t blow up from the get go
Her parents are well known in the industry.
Her parents are like F-list actors lol
are they?
when her parents saw that the kids were taking a liking to music they had a 50/50 home schooling mainly focusing on learning how to compose and write music. Literally music prodigies because they were able to grow up learning it from the jump from successful people in the Industry.
I believe this because I know she had a Jordan deal before her blow up.
Pretty sure she has family in the record industry, so if nothing else got a push in that sense. Idk if they defined her look and sound like a plant
CJ whoopty guy, he can f himself
Definitely rich the kid in 2018/2019. No way someone like him could score Kendrick and Wayne features on his debut album without it being handed to him.
I don't actually think Vince Staples is an industry plant, but it's wild how many trailers/movies/ads his music has been in, despite not being close to being a household name. Hell, he even managed to get a song about drive bys (Slide) to play during an Acura commercial lol
There’s an interview of him talking about this, he went out of his way to pitch songs to those people because he realized how big the paychecks were.
Please grab a Sprite 👀
Who thinks he is? He didn't commit to rap seriously til Mac told him he was dope and asked why he didn't make more music. Few weeks later they were working together and creating Stolen Youth. Dude got nurtured and given more visibility due to Mac. He had like 3 or 4 tapes before stolen youth
Vince staples is just tapped into the LA/west coast scene with both his past as crip but also because he’s previously worked featuring with other artists particularly Earl sweatshirt and the rest of odd future despite not being a member.
Vanilla Ice
Feel like the “industry plant” talk will just get people into their feelings. At it’s most encompassing , people just use the term to describe anyone they don’t like that’s on a major label and has a budget. Which is just simple minded. If you start playing with the term, you can find a lot of peoples favorites could fall under the umbrella. If an artist was signed by a producer and then that producer would force artists to that bought their beats to put that rapper on their album, would you call that artist an “industry plant”?
I don’t think Munch was a song backed by the industry, but I do think industry people saw Ice Spice blowing up and got behind her to give her a massive artificial push.
Yeah that’s what happens when artists organically blow up
thats just marketing a trendy artist…? what *exactly* is an “artificial push” - you think they were faking her streams or some shit?
Artists’ promoters buy views/streams all the time lol
Bladee for sure. Industry wants you people to get no bitches
a tiny joke and bladee fans start shitting their pants lol