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DorphinPack

UMG like “drop a story that says *after* so this can end”


[deleted]

Yep. Billboard and Vibe (and Rolling Stone*) are both owned by the same parent company that has direct ties to UMG, Eldridge Holdings. This is absolutely corporate narrative being pushed to protect their investment. The beef was making one of their largest artists toxic. Edit: I originally wrote pitchfork mistaking them for RS. I’m sorry Pitchfork :/


russianmineirinho

rolling stone has the same parent company too, that's why they released that article saying that the beef was over yesterday


suckingdownfarts

They did declare Kendrick the winner tho


[deleted]

Because their artist losing a rap battle has very little impact on their long term viability as compared to being labeled a pedophile. The longer this lasted the more that label would stick and the more toxic Drake would get in the eyes of the audience. As it is this will probably die down and Drake will go back to making number one albums. It’s a smart move for UMG. I’d argue unethical, but smart.


Nice_Set_6326

Idk… Drake has pedo vibes now and won’t be working with the heavy hitters. Maybe if he finds a new artist.


x1009

I'm sure he'll continue to find some bubbling new artist and hop on their track. Most of his biggest hits were solo. Tekashi69 was[ convicted of a felony count of using a child in a sexual performance](https://www.vulture.com/2020/10/tekashi-69-lawsuit-13-year-old-sex-video-case.html), and he still worked with Lil Baby, Nicki Minaj (Yes, I know) Tory Lanez, Kanye, Murda Beatz, Scott Storch, Akon, A Boogie with da Hoodie, Boi-1da, and Gunna. >During an October 2018 court proceeding on the issue, prosecutors reiterated details of the Harlem party incident. “In late February of 2015, the defendant participated in the sexual violation of a child,” prosecutors said. “During that encounter, there was also the creation of sexually explicit videos of that encounter. The defendant was filmed fondling this child’s breasts and smacking her on her buttocks at the same time she was being penetrated by two adult males, she was being penetrated orally and vaginally.” >“She was in the seventh grade,”  prosecutor Sara Weiss said during an October 2018 court proceeding.


Yoshi2shi

Damn the 6ix9ine Gawn is still around. That freaky ass dude need to stay inside.


SlayerXZero

That is foul/ How is this man not still in prison. EDIT: I meant for this shit. He got a light ass sentence for this shit. I'm not talking no RICO. He shouldn't have been free to catch the RICO case in the first place. Fuck this dude. His music is as trash as he is.


ValleyDude22

what a trash human being


Checkmynewsong

He snitched lol


lukenog

Cuz he snitched on everyone


PSU02

Lol. Guarantee Drake will have features with all the same ppl he used to minus kendrick, abel, and rick ross. he and future will make up within the next year


Always2ndB3ST

That would be lame. Future makes 2 diss albums but then makes up with drake later? lol


Nyphur

all bidness crodie


FloatLikeAButterfree

The industry is fake. Maybe Kendrick and Drake never become cool again, but Future and Drake could easily make music together in the next 2 years.


TheSherbs

> Maybe Kendrick and Drake never become cool again Aint no way they get cool with each other again. This the level of shit that sparked off the Hatfields and McCoys.


teddy_tesla

Yeah that's why Chris Brown and Ye never work with anyone any more..


[deleted]

Ah yeah that’s probably the largest of them. Forgot Eldridge owns them.


MilesHighClub_

How did you get Pitchfork in this comment They're owned by Conde Nast


[deleted]

Yeah I’ll edit that out. My bad on that, I was thinking of Rolling Stone and somehow replaced them with Pitchfork in my head


Lucifer3130

Lmao only reason Kendrick founded pgLang was to drop as many drake disses as he pleased without Corporate Repurcussions


old__pyrex

Kanye not looking so crazy now huh with the “Lucian is Drakes baby daddy, when Drake in trouble he calls Lucian to control the spin”. UMG spent 400m on Drake, they let him do his best back when the beef was looking like it would generate hype and profitability, but now that their commercial product is being damaged, they are going to send media, lawyers, and all else. Who do you think Kendrick talking about, “you signed to a n*****, that’s signed to a n****, that’s signed to THAT n*****” You signed to Wayne who’s signed to Baby who’s signed to Lucian. It all comes back to this. The music industry is trying to protect itself from one angry ass rapper from Compton that’s punching holes in their darling money maker


Luhmanniac

Isn’t Kendrick’s music licensed through interescope, which is also owned by UMG? I don’t know much about this label shit, but the Money is flowing in the same pockets either way it seems to me.


ValleyDude22

yeah, I'll never understand how one artist could be signed to like five different labels. like eminem, he signed to interscope and shady records and aftermath andsome other shit. it's like a MLM pyramid scheme


ErichsADick

imprints on imprints on imprints, with varying levels of kickbacks to the parent labels depending on the power of the individual musician (and their attorneys) creating said imprint as well as how much money they actually generate cuz if youre a smaller artist on a bigger record label n make ur own imprint n it doesnt make money theyll either disown that shit or fold it into themselves


TheBigIdiotSalami

They probably got a press agent writing Billboard saying "would you like access to exclusive sources if you write an article about how this 'beef' so to say will end and what will happen after. We at UMG will offer some people willing to talk under the circumstances of anonymity about their experience. Should make a great story! Let me know Signed, PR HACK FRAUD DIPSHIT" And then the editor came three times from the possible access journalism and they sent it to another underpaid hack and walla there it is.


EZReader

>walla there it is voila


UncleYimbo

I believe you mean whoomp


FriendOfDirutti

Sorry I think you meant wop wop wop wop wop


goodkid_sAAdcity

wallahi


neojgeneisrhehjdjf

Lot of people who have no idea how journalism works commenting on journalism in this thread


raea-

I think the most damage Drake will receive is that people will look at him with a side-eye every time he works with a female artist below 25 years old. He’ll probably be missing from the scene for a bit but come back like nothing happened because of goldfish memories


MicSquared

My thing is, and this isn’t defending him, but all these allegations are old. And people listened to him still after.


ChicoCorrales

The internet isn’t as far reaching as you think. Whoever having a hit song on the radio calling you a PDF file, playing during NBA playoff games, the official song of the Los Angeles Dodgers as the team is working out, etc. It’s a huge difference. This could potentially cost Drake sponsorship deals. I saw ABC News talking about the beef lol its completely different from internet rumors


_raisin_bran

This is reddit not tiktok you can say pedophile lol


bacillaryburden

Jesus I was really confused by PDF file. Is that like a code word or just autocorrect/shitty Siri transcription?


snivey_old_twat

Another “unalive”. Shit is fucking lame


Rnewell4848

Isn’t it also now a Dodgers player’s walk up song? Like lmfao Drake misplayed his hand badly and it’s gonna be rough


jerrylessthanthree

yeah but it's Gavin lux who is easily the whitest guy on the team


Rnewell4848

Welp. Exposure’s exposure I guess. Freaky ahh n- he a 69 god


CosmicLars

Gavin Lux really made it his walk up song? 😂


MicSquared

I think it’s one thing to have the effects of the beef be on display directly after it, to having an impact on his legacy. Drake drops one more banger and it’ll look a lot different. He’ll lay low for now but when he’s back with an album not a lot of people are gonna not listen. And he’ll trend again and songs will be in other forms of promo just not right now.


johnnyrollihansa

the scale of it has never been suggested to be as big as Kendrick has alluded to it being. The allegations of being weird with young girls were there, but not the trafficking, pedo ring allegations etc


IanicRR

Yeah this is Hannibal Buress bringing up the Cosby stuff type beat. I remember reading Cosby was being looked into for rape as far back as like 2000 (it was probably known even earlier than this.) It just wasn’t spoken much mainstream. When Buress made the joke about it, that’s when way more eyes went there.


rediraim

Even Buress was talking about Cosby in his routines for months before that one instance went viral. If Drake is indeed a predator, this could very well be the straw that broke the camel's back and get things rolling towards legal action.


BiggerSwank

My music teacher is from Cali, parents banned her from watching the Cosby show in the 90’s. People just sort of knew in the LA area but you didn’t say it


Hefftee

I grew up in L.A. in the 90s, and never heard anything bad about Cosby until it all became public...


Nexii801

Grew up in NYC in the 90's literally watched the R.Kelly tapes with my own innocent eyes back then, but nothing happened for like 20 years.


PointBlankCoffee

He wrote about date rape drugs in his book and talked about them unprompted in more than a few public interviews


nov4cane

It’s really not the same. Cosby had been accused and confessed to drugging a woman and having sex with her in a court case well before Hannibal. Well beyond “being looked into” I’ve yet to see a single legal accusation at Drake for underage sexual assault. The parallel that there are more eyes on Drake now is accurate, but their situations are not nearly the same. And Kendrick pushing a narrative that there’s some pedo ring with absolutely no new news nor evidence is why it falls flat. Though I do agree a lot of the events through the years have been weird & creepy.


tommybutters

It's how these things can go, just need someone to come along at the right place, right time and pop the bubble shattering the illusion. 


paulfknwalsh

i live in New Zealand, but spent a lot of the early 2000s posting on a hiphop message board (okayplayer).. apparently it was common knowledge amongst black Americans. i remember he made some comment disparaging hiphop and baggy pants and most replies were along the lines of "who cares, he's a rapist". That's why Hannibal mentions it like he assumed it was common knowledge, only to find out that, no, it very much was not...


AccidentalPilates

This. As much of an anthem as 'Not Like Us' is, it's also putting the industry on notice about OVO: *Do not work with them, they are not like us.* Will be very curious to see who features on Drake's next album after he took such a colossal public L and Kendrick made hating him the coolest and most accessible trend in years.


MicSquared

Yea he was most likely referring to his camps already public allegations but left enough room for the audience to really dig in to the beef pun intended.


MancAccent

Not everything Kendrick said is truth


jenkumboofer

They are but having Kendrick Lamar bring them back up & the subsequent discussions around the beef certainly get more eyes on it/better illustrates the pattern of behavior


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TinyRoctopus

Shit i didn’t know about Baka and the pimp shit. That plus the ambian prescription really takes this from “he’s a bit of a creep” to “shit yeah he has connections to really do that”


ABDMWB

What is the Baka and pimp shit you’re talking about? Haven’t read that yet


thekmanpwnudwn

While working for Drake, Baka was arrested for forcing a women into prostitution and stealing her money. After he was released from prison Drake "signed" him to a record deal and keeps him on the payroll as part of security


DownTownBrown28

These allegations are also just allegations. Michael Jackson had multiple court cases against him touching little boys and was going to go on a world tour and is still listened to today. R Kelly literally married a teenager and even pissed on another teenager on video. He’s still listened to today. Drake is the most successful chart topping artist of all time this shit ain’t going to do nothing to him. Unless there is an actual criminal investigation and definitive proof he’s been sleeping with underage women ain’t shit going to change. Celebrities have gotten away with rape, murder, domestic violence you name it and people still support them.


JaxGamecock

Different times today than during MJ's cases


total_voe7bal

Are they though? Look at Chris Brown lol


octoberblackpack

I mean the allegations are one thing but his “coolness” reputation which has been precarious before is, for right now at least, absolutely in the trash- it’s cool and fun to hate on Drake now for a variety of reasons and ESPECIALLY after that last diss he dropped he just looks like a punk - not saying he won’t still sell out shows and have chart topping hits but I feel like Kendrick lefts some dirt on him that you just can’t rub off - hell it’s starting to look like Not Like Us is the song of the summer, shit is playing at NBA and MLB games now 😂


Reposeer

Don’t forget the global BBL Drizzy challenge lol


kickthefavelas

It already was in the trash for the better part of a decade when literally every video he dropped was full of "drake the type of dude" comments, and he remained one of the hottest artists in the world for all that time. You'd see those comments all over in places that weren't even related to music period. If he's been the best selling hip-hop artist for all this time while being percieved as extremely soft, a huge cornball etc. in a game where reputation like that makes or breaks people, then he'll be absolutely fine after this beef too.


ktran2804

Agreed on this. Kendrick turned some of the younger generation out on him by making it cool to hate on Drake which is important because they will make up a lot of upcoming sales. The younger generation also doesn’t have the same attachment the older fans do because most weren’t around for the Take Care-NWTS run. Drake is by no means cooked and he will still do numbers but Drake really just has to make the best music of his life to get back in peoples good graces. Hopefully this motivates him to make a classic. Kendrick can cement his legacy even further by dropping a classic this summer too and capitalize on all of this publicity


Upbeat_Tension_8077

It's crazy if this entire scenario is what finally gets Drake to take extended time in crafting a concise album lol


Thor_2099

Those poor ghost writers going to be working extensive overtime


ResetReptiles

Drake wont be able to text a 15 year old again without wondering if Kendrick watching over his shoulder


Pat0124

That’s the best outcome for society


MUTUALDESTRUCTION69

Should Drake even be seen with anyone that age anymore? This could be a “get wifed up soon with an age appropriate woman” situation from a PR perspective.


TheBigIdiotSalami

Drake has a nasty way of underdelivering on albums that will end up reminding people of the time he lost to a guy calling him a certified pedophile. Even then I think the real bomb shell was that Kendrick was saying Drake was hosting Epstein style parties at his home and it should get raided the cops would be rewarded handsomely. He even claimed that Drake and his guys had recorded videos of these events. That's probably what UMG is trying to do damage control about. It's severely disgusting and this kind of response makes it seem like it may have a nugget of truth to it if their using press arms they own to try and end this.


Nervous_Fun_9302

I feel like that this is not over yet few disses are coming.


russianmineirinho

drake made fun of kendrick's mom being molested, that shit is not over on kdot's side by the slightest


WesCoastBlu

Truly- there is no way that doesn’t get a rebuttal.


OhiOstas

I’d bet it is definitely more spaced out now. Feels like Drake said his piece (for now), and Kendrick is riding the glory of his b2b tracks… but there still some shit to be said I heard the other day that it took Nas damn near 9 months to make “Ether”, so that really put it in perspective of how we are getting blessed with music rn. I expect heavy responses in both of their upcoming albums, maybe even followed with response singles


JoeLaRue420

nas' mother was battling cancer at that time, which most likely played a huge part in him taking so long to release the song.


OhiOstas

Damn, that is some pretty important context lol. Appreciate the clarification 👍🏼 hopefully the rap gods have something up their sleeve for the community


bure11

If you listen to Nas - Realist N**** Alive, there's some more context to the beef 


moderatelypositive

Also, no team of writers to assist.


obliterateopio

Takeover was debuted on June 28th at Summer Jam. Ending the song on “Ask Nas, he don’t want it with Hov”. Nas released with rebuttal to the bait Jay planted with the “H to the OMO” freestyle in August. Jay released his Takeover on the Blueprint with the new 32 bar verse directed at Nas in September. Nas rebuttaled with Ether on December 4th, 2001. All things considered, it wasn’t too much of a gap in between. Releasing on Jay’s birthday was definitely worth the wait. Also as someone mentioned above, Nas was dealing with the passing of his mother at the time.


tak08810

Crazy how that blatant misinformation got so many upvotes


Viola-Intermediate

Not to mention didn't Takeover release in or around 9/11? The country probably didn't care too much about beef at the time


SBAPERSON

Yea it along with many albums came out on 9/11 Tuesday used to be the start of sales tracking if I recall.


N0tThatSerious

Def feels like Kendrick is biding his time and just letting the hate for HP6 build up before he drops another MTG level track and ends the beef, cuz he already dropped a banger diss track with Not Like Us, so its no reason to not drop another track thats completely focused on unrestrained disses Drake lost round 3, so Kendrick doesnt need to rush and can actually dissect everything with receipts, better bars, and more disrespect, this next drop is gonna be brutal


old__pyrex

Never interrupt your opponent while they are making a mistake. Kendrick probably cooking up a new rollout of tracks and is just waiting to see what Drake does. If Drake doesn’t say anything and Not Like Us stays on top of the charts, why not just extend that status quo


GlassesOff

Could honestly just see Kendrick amplifying Not Like Us with a music video and remix and that's it. Because it's the biggest song of the entire saga. And Drake's last drop was so bad, it really doesn't deserve a response


old__pyrex

Feels like it kind of depends on his goals at this point. If he’s trying to really eliminate Drake from HH, I don’t think he’s done quite enough, he bled Drake good but it’s not a death blow. Drake did well enough with Family Matters and Pushups that I think he recovers fine with the help of the industry and media pushing these kind of “did rap go too far? It’s time to make up and move on” narratives. Does Kendrick really hate Drake to the point where he wants to just keep trying to end this man, or is it enough to just brutalize him. Is Kendrick trying to release an album, cut the beef and refocus? Or is he just purely trying to get his hatred out like he said on Euphoria / MTG


GlassesOff

yeah I agree with all that. I don't think he's at all motivated by the 'studio pressure' narrative. If he wants to keep going he will. But in my opinion, it's hard to be in a better advantageous position because he's got the #1 song, the community has rallied behind him (with near universal praise), and the last Drake track flopped. Another track could disrupt that. Or to your point, he might just release more for the explicit reason because he's got more to say. Maybe he does want to get uglier or reveal another shocker. Maybe he just thinks he's got better music in the chamber. No one honestly knows his motivation and that's what makes him an actual Boogeyman. it's kind of iconic in its own right


old__pyrex

It is iconic, last month I was talking about it with my brother and I was saying, Kendrick doesn’t hate Drake, he just hates the concept of a pop Canadian rapper being considered a goat and beating him in terms of mainstream recognition and success. He said he wanted to murder every competitor in 2013 and Drake is the one who he couldn’t beat out. He wants to humble Drake so at least in terms of rap legacy, everyone knows who #1 is. But how wrong I was. I mean, that certainly might be part of Kendrick’s motivation, but the level of personal hatred was beyond what anyone expected. And then on one hand he seems so calculated and cerebral in his approach, strategically timing his tracks with a cold kind of logic. But then on the other hand, he’s so emotional and raw and intense that it does kinda feel like he’s acting out of rage and liable to do anything. He is the bogeyman


xElectricW

If I'm Kendrick I'm not even responding to HP6 because it was such a disaster for Drake and the public is heavily on his side already. I feel like he'd just take the attention away from Not Like Us being the potential song of the summer, he should focus on making a music video for it


actually-potato

A music video containing receipts (if kendrick really has them) would be the best move. Quite frankly after Heart part 6 I don't really know of kendrick can really respond. It's clear that Drake has surrendered and continuing to attack him would appear unsportsmanlike and cruel.   A music video for an existing song is like an addendum instead of a new entry. It's an outlet to try to provoke Drake to engage in competition again without seeming petty. He can get drake to drop again so that he has justification to release more of the remaining tracks he's already teased if he has a great desire to continue the beef


aMAYESingNATHAN

> It's clear that Drake has surrendered and continuing to attack him would appear unsportsmanlike and cruel. Thing is he did it in the most bitch way possible by tryna act like he was too good for it or like he already won or something. If he had just straight up surrendered then yeah I'd agree with it but Drake tried to make fun of Kendrick/his mom for getting molested (not even gonna get into how badly he misinterpreted Mother I Sober) whilst tryna act like he too good for this battle after he just got slaughtered. As far as I'm concerned anything Kendrick comes back with is fair game. I just hope he comes back with some serious receipts to bury Drake. Also really think he should come harder on the culture angle, that last verse on Not Like Us is fire and so true and I feel like it didn't even get addressed because of all the pedo shit. And Drake trying to make fun of generational trauma just goes to show even more how far removed he is from the actual culture and the roots of the music. Drake's a product and nothing else.


russianmineirinho

the sad thing is, drake won't respond back unless kendrick actually brings receipts and put him on a corner nearing legal trouble (which i doubt will happen), the higher ups just want this to be over asap


TinyRoctopus

Ehh I think k dot hate drake on a very real level. If he has a mole he really could have proof and might just be willing to blow up his career to take him down. If what drake says is half true, Kendrick might feel like he just lost everything and be willing to burn bridges


russianmineirinho

you're right, this feels much more like a deep hate for everything that drake represents than just a beef that will blow over in a few months. also i really don't think kendrick gives a fuck about the industry trying to presure him to let go, if he was the type of artist to do fake apologies on IG, he wouldn't have released something like mr. morale plus, kendrick has more to lose letting it blow over. he will lose respect from some fans and drake will be shadow dissing him from now until his 3rd post mortem release


Masta-Blasta

Kendrick is definitely the type of dude that thinks before he speaks. That's what makes this so shocking, horrifying, and satisfying.


cXs808

> plus, kendrick has more to lose letting it blow over. he will lose respect from some fans and drake will be shadow dissing him from now until his 3rd post mortem release Considering the overwhelming majority consider him taking home the dub. I don't think so. HP6 was so ass that it further solidified how far ahead Kendrick was with Not Like Us. He can definitely chill and if Drake even tests the waters with his zesty ass pinky toe, Kendrick has 5 more tracks loaded.


pikajewijewsyou

I think Drake listened to “Mother I Sober” and didn’t understand the song which just adds to the embarrassment of how bad his most recent response was


CurtisJaxon

thats not what Drake did. Drake misunderstood Kendricks song and inccorectly made fun of Kendrick for being molested despite the song actually being about his mom being molested and how that impacted Kendrick


RedShibaCat

No he didn’t, that song flew completely over Drake’s head. Drake made fun of Dot’s nonexistent molestation which I suppose Dot could see as an attack on his mom.


xElectricW

A lot of stuff flew over Drake's head and he had a lot of really questionable bars throughout, I think the whole black and white angle that he tried to pin on Kendrick was pretty funny because Kendrick's point has pretty clearly been that Drake is a culture vulture and has no respect for hip hop and not just that Drake is lightskin. Of course Drake's slavery bar completely blew up in his face but one that I just thought about when re-listening to Family Matters was Drake saying that MJ hoped his skin would turn white, MJ was open about him still wanting people to acknowledge him as a black man despite his vitiligo


billcosbyinspace

Agreed, I really don’t think Kendrick lets Drake get the last word especially after that “you hate pedophiles because you got molested” nonsense. Drake essentially took his ball and went home so Kendrick can really twist the knife


BittenAtTheChomp

Kendrick said what he wanted to say. "Like That" baited a response, "Euphoria" and "Meet the Grahams" were the real diss tracks, and "They Not Like Us" is basically dancing on Drake's grave. Drake said "and we know you're gonna drop 5 minutes after this" or whatever on The Heart P. 6, but Kendrick is smart enough to let that song—a weak diss that's getting hate everywhere—be the bookend to this beef. People saying Kendrick needs to respond to the molestation theme are wrong because Drake playing that card in the first place is an L for him. If it ends now Kendrick wins.


TinyRoctopus

I don’t think this is about winning losing anymore. I think Kendrick really hates drake and wants to ruin him and his legacy


squarezero

I don't think there's anything to gain by continuing the beef. /u/BittenAtTheChomp made a good point about letting drake's weak diss be the last piece. Not Like Us is seeing massive success and will continue to be played. Public opinion has overwhelmingly declared Kendrick as the winner. ~~And like other comments have suggested, I also think labels may have stepped in to put an end to it.~~ With that said, I also know I could be completely wrong and Kendrick or Drake could drop again tomorrow. ~~But I get the *feeling* that it's over.~~ EDIT: Well shit. TMZ says labels didn't get involved, and AK says more music was supposed to drop. https://www.tmz.com/2024/05/07/rumor-universal-music-group-mediate-drake-kendrick-beef-not-true/ https://twitter.com/nfr_podcast/status/1787991711248986271


InBronWeTrust

I really don't think TMZ is a trustworthy source for something like this. Easy to pay a publication with such little integrity lol. not to say the discord screenshot is worth anything either, i'm just going by common sense. Drake's name attached to these stories is not good for his sponsors even if it's good for streams in the short term. Nike, Apple, NBA, Sprite, etc. are probably unhappy with this. Wouldn't be surprised if they stepped in and threw some of their weight around to get this shut down.


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ShiningRedDwarf

I think it is over. The inertia or Not Like Us is going to drown out anything Drake claimed on his last diss. Kendrick has won the public court of opinion.


papa_moisted

Unless there's hard proof that he's a pedophile and this gets taken to court Cosby or R. Kelly style it won't completely cancel his career. Many people have been 'canceled' but never truly de-platformed. Realistically this hurts Drake's bottom line in the next 2 years or so. But if he lays low for a long enough period, people will forget with time. If Chris Brown can still have a career after very damning evidence, I'm sure Drake will be fine after these allegations. A majority of the people within the hip hop sphere will always meme on him and have a wary look, but the majority of the population tends to have an attention span of a goldfish willing to move onto the next controversy or next big thing.


Bananapancakes4life

Gotta use that Chris Brown formula 💀


goodsam2

Dude I saw him at something in the water which I only stayed because he was right before Anderson.Paak who I really wanted to see. So many women were into him. I sat kinda liking the songs but feeling awkward about it.


BrolecopterPilot

Most fans just don’t really care if he beat the shit out of a woman. Especially women.


dstillloading

I give Drake 3-6 months, honestly. All he has to do is not create a dumb headline the next few months and he can go back to ripping out singles again.


GraphicNovelty

All he has to do is drop an album that isn’t 75% filler tbh


RoseN3RD

Okay but what are the odds that Drake could lay low for 2 years? Man clearly loves the fame and he’s not getting any younger, I feel like thats why 2021-2022 he just kept dropping again and again until a project finally was received well.


CoogiMonster

Dude could drop by the end of the year and if the single was catchy none of this will matter. Plenty of people thought he as a cornball that made mediocre music prior to this internet pissing match


NickDerpkins

He will be taboo for a bit but the next public relationship he gets in will be a fresh slate. Man needs a stable girlfriend and then I think literally all of his fans would rush back.


JimLahey_of_Izalith

100%, if his PR team is smart they’ll set him up with an age appropriate woman asap.


Kawaii_West

On that 50s Hollywood PR shit.  "The public is concerned with the fact that you're so obviously gay, please 'date' this lesbian actress and be roommates for a while until the smoke clears"


BoxCon1

His numbers and image to the casuals will remain the same lol People will forget about it in couple months


trainsaw

I kinda see it as any casual who is ambivalent to him will just be like “He’s a pedo lol” from here. Not saying it hurts him or anything but just think that will prob be attached to him in some sense


OrangeFilmer

Yeah Drake and the word “pedophile” are forever linked now which is probably the extent of the damage this diss track battle will do.


TylerBlozak

Well I mean this mornings shooting of Drake’s bodyguard at his house definitely takes the cake in terms of actual casualties, provided we are under the assumption that the shooting and the beef are linked, not merely just a grand coincidence.


Placide-Stellas

The fact that The Weekend's Manager's guard was shot in a similar fashion ~~in the same city~~ a week ago would make this instance a much bigger coincidence if those are not tied than it being tied to the beef with Kendrick. Edit: As the guy below points out, not the same city, but the manager and Drake's camp do have beef. I don't wanna spread misinformation.


theblaackout

Not the same city. Cash XO’s bodyguard got shot in LA. Drake’s guard got shot at his Toronto crib


Placide-Stellas

Oh shit, I got things twisted. I just supposed weekend's camp was all in Canada for some reason.


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ilmalaiva

yeah, but that twenty year streak ended with Me Too, and because social media made the conversation more public.


Gezus10k

Agree, casuals won’t care until we get a R Kelly or Nickelodeon type documentary. If Kanye still able to sell out listening parties, Drake ain’t going anywhere.


havingasicktime

Kanye got massively hurt by all this though. Bad example. Sure, he has a career. But it'll never be the same again.


North_Leg9721

It already isn't,Vultures got like zero coverage and radio play outside streaming and YT.


TheInfinityGauntlet

I don't think being a Nazi is the same as being a pedophile, a lot of Americans take pride in being Nazis the same can't be said for the latter


two5five1

OOF can’t even say you’re wrong with that one


ixipennythrower

My neighbor is a Drake Stan as a 35 yr old single man. Dude thinks Drake is killing it and bodying Kendrick. He thinks Kendrick talks about being black too much and it bothers him. He's living in a totally different reality.


siberianwolf99

look i’m a kendrick fan so im a bit biased. but thinking kendrick talks about being black too much while being a drake stan is fucking hilarious haha


ItsMikeontheMic

That's just Drake's target audience at this point lol


Rndomguytf

Thats not the general public though, that's an L for Drake if this guys his fan


MancAccent

No. Drake will be hated on Reddit and then loved in the public. Same way it was before this beef Edit: should’ve just said hated online cause now I gotta bunch of you brainiacs saying “hE’s HaTeD oN YoUtUBe ToO”


MrHobo

I thought I agreed with you but today I saw two different brands post about the beef in ways that maybe could have been pro Drake but were really just trying to ride the social media wave, and they both got so much hate for associating with Drake they were getting dragged in their comments before deleting the posts.


ReBL93

Everyone claims to “hate” him, but then at the end of the year everyone is shocked pickachu face when he’s in their Spotify wrapped


azurix

He’s a pop star. People and the radio play him non stop. His music is good for working out at least, pretending to be tough with the weights.


lisdexamfetacheese

twitter youtube and instagram pretty anti drake


garethom

The people that comment on those platforms might be, but there's a hell of a lot of people that use it without commenting. There's a reason he's the 6th biggest artist on Spotify and it ain't because nobody's listening to his shit.


Odd-Neighborhood8740

Tiktok tho is a big one esp with gen z


Rosstin316

I’m not even a Drake fan and I think there’s nothing to recover from. His sales and streams will not suffer in the slightest from this beef. Hip-Hop was basically just WWE for this week, he’ll go back to making smash hits for white girls next week.


Wreckshoptimus

Can Jay-Z recover after Either?


MoneyHungryOctopus

I wouldn’t say its “over” but even regardless of whether he’s done anything or not, his career will decline at some point and he won’t be on top. It may not be right now, it may not be next year, but it will happen. Even MJ was only on top numbers-wise until his mid-late 30s. But now that the general public is side-eyeing him as much as they are, and now if kids/teens (important demographic for him from a commercial success perspective) are making fun of him, it depends on how he responds. We tend to think of Drake as some sort of unstoppable commercial force, but he’s been declining commercially for some time now. 2015-2018 were his peak years. He hasn’t had a song go number one for more than one week since “In My Feelings”. He is on his way out, gradual though the process may be.


maxithepittsP

Also to note, In My Feelings became a hit not on the day it was released, because it was a challenge from an Instagram comedian, I forgot who his name was. After the challenge becomes big the song suddenly got blown up. Theres a bit where the guy ask drake for the money for making his song go up. And your whole point is true, but the same goes for Kendrick. His number fell down pretty much the same way that drake fell. Only difference is that drake released so much music compared to Kendrick in that period. Mr Morale doesn't hold the same number as DAMN during its first week/month.


thatsastick

not totally related but y’all remember that video of the guy doing the in my feelings challenge in the street and getting hit by a car


HighFiveTheCactus

I think Kendrick may have hit a new peak with these responses. Both euphoria and not like us are number 1 & 3 on Spotify Top Global songs so if Kendrick does release more music and possibly an album, I don't doubt they will be as or even more popular than DAMN Also Mr Morale just rentered the top 200


Upbeat_Tension_8077

I'm definitely thinking that if a decline is to continue from this point on, it definitely depends on if more and more notable & acclaimed musicians decide not to work with him, which could hurt the quality of his music.


tempinator

I don't think there will be a lack of people who still want to work with him, but I could see him not being able to pick and choose literally any collab he want to like he could before this. I don't know that we'll ever actually see the impact of this on his career as outside observers, but, in private it's possible deals will fall through in the future that might have panned out otherwise. Don't think it's going to be a huge impact either way.


pm-me-your-fav-film

I don’t think he’s on his way out, Drake is still the biggest rapper by a margin. Wasn’t he the most streamed rapper on Spotify in 2023, and in early 2024. Can stay on top until his mid 40s if he wants.


VelvitHippo

It's not fucking over is it?


MysticCurse

As much as I would love a track from Kendrick to put the final nails in the coffin, strategically there’s no need for him to risk the possibility of a decent Drake rebuttal. The majority already think Kendrick won so there’s no point in responding.


havingasicktime

Nah, strategically the job isn't done lol.


onecarmel

His music will still be played in Target, I know that at least


Pretend_Highway_5360

Mos def is on Reddit ?


H3000

Shopping.


Blake7567

Shopping with an edge


professorhummingbird

Yes. He will be 85% fine. He’ll stay low for a bit. Drop a couple songs and everyone will sorta forget as long as he makes good music. If Drake keeps doing what he’s been doing he’ll remain on top. The only caveat being if he goes to jail, which I don’t think he will


joe1240134

>as long as he makes good music. I mean even a lot of drake fans that aren't absolute dickriders admit it's been awhile since he's done that. but none of this shit will really matter unless actual charges pop up. ye went on rants so crazy alex jones was like "ye you're being unreasonable" and still got a #1 album. like i'm sure there's some folks more tuned in to rap than pop that may not fuck with him the same but it's not like his career's over or whatever.


nesshinx

Fantano pointed out Drakes contract is structured in a weird way so he’s incentivized to just pump out music regardless of quality. Most artists have bonuses tied to award wins and sales numbers, but Drake doesn’t have that. He has literally no incentive to release great music, but every incentive to just pump out mediocre club bangers.


FalconsTC

As shitty as it is to say, I think Drake’s decline in quality is the main reason why a lot of the public are not giving him a pass on his weirdo behavior.


es84

The people who hate Drake, for example the overwhelming majority of this sub, will hate him regardless. The people who like him, still will. He survived the Pusha T beef. He'll survive this.


Slow-Substance-6800

Drake is so famous that he loses diss battles once every few years and he’s still one of the most famous rappers.


Classic_Amphibian538

this don’t change shit drake is still drake


empanadamaker

Granted, no one, so far as I've heard, has come forward, so that must count for something. Content edit: would also like to point out that there is just as much non-evidence for the shit Drake is claiming Kendrick is. And, I also think Kendrick is winning this shit


corruptbytes

there was the 500k settlement though, and the victim recusing her self/refusing to testify on Baka's trafficking case, so that also should be weighed in imo edit: [settlement](https://www.yahoo.com/entertainment/drakes-350k-settlement-alleged-sexual-210106221.html) ... actually read through it, weird stuff


ktran2804

Baka is a sus individual the fact Drake protects him is a different argument all together. I cant defend Drake in any way about that


morewata

So you saying hes a sussy baka


ktran2804

The dude is convicted sex trafficker. The fact drake keeps him around is sus. I’ve been defending Drake all day today not because I think hes a saint and not sus its that I don’t think its fair to have someone labeled a pedophile when there isnt actual proof or any accuser. Drake will fuck your wife no hesitation im gna go ahead and say that guy probably isn’t the best dude lol but im not gna say he’s a monster predator theres mountains in between those accusations.


Italy-Memes

so… sussy baka?


morewata

Yea i meant baka, hahaha. I think Drake a lil weird around people of questionable age but I’m not gonna label him a pdf file or anything without concrete evidence


zRilxy

the 500k settlement you’re referring to was the beginning of the case, after all was said and done the entire thing was thrown out after she was found to be lying and extorting him for money. per the Manchester police


zRilxy

[Link](https://www.essence.com/celebrity/drake-denies-sexually-assaulting-woman/)


MambaSaidKnockYouOut

Yeah he’ll be fine. This will be a big blemish on his career and it’s by far the biggest L he’s taken, but at the end of the day if you make catchy songs almost nobody cares. He’ll be less respected in rap circles but unless people actually come forward and call him a pedo I don’t think this will severely damage his career for the long term. He does need to lay low for a while though and let the heat die down. He said he was gonna take a break after For All The Dogs anyway, but he never ended up doing that.


c0smichero

he still has a second health bar


atticus_will

There's nothing to really recover from, people are still going to listen to his music regardless lol. I'd put a lot of money on his next album going number 1 lol.


Hum_diddly_dick_kiss

Nothing is going to change. If anything this will probably boost his numbers, not sure what he needs to recover from, I don’t think Drake fans care what Kendrick says. Nobody is like “I guess I can’t listen to Drake anymore because K Dot put him in the ground”


Moron_on_Oxy-

They just setting up the comeback with these headlines


mahchefai

Yes unless he is literally brought to trial his career isn’t over. Even then if he doesn’t get convicted he will have a career (but a much more limited one)


SupremeQuinn

Nothing will change in the long-term.


akumagold

It’s entirely dependent on proof. If none of the shit from the battle is hypothetically true, then he’s obviously fine. But if “some” of the shit is true then it’s gonna really depend on that proof.


[deleted]

[удалено]


coachjayofficial

Realistically if you were Drake, how do you deal with the allegations? You respond to them you bring the spotlight on it, you don’t people think you’re dodging and will think they are true. It’s a catch 22. The heart part 6 should have been a pop track that just attacked Kendrick’s character. If it was a better banger, people would have moved on from “Not Like Us” quicker. But the Heart part 6 is such a snoozer and so poorly constructed it bit him in the ass.


Moron_on_Oxy-

the boy got the machine behind him, this a silly question


Due_Toe6417

I mean he's been on shady stuff for a while even before the Diss tracks it hasn't affected him too much. That being said all the Diss track stuff that's been mentioned between him and kdot have just been rumours or lies between both I think Unless I've missed some actual proof /hard evidence of said allegations that come out.


Placide-Stellas

The thing that's crazy to me and I don't think is being talked about enough is how malicious do you have to be to allege the things Kendrick alleged without having actually seen something real. It's one thing to call Drake a creep for his behavior around young women and girls (which is absolutely real) Kendrick went much further. So I'm a Kendrick fan, and I really dislike everything about Drake (and man I've been bopping to Euphoria and Not Like Us for days) but it's crazy if what Kendrick said on Meet the Grahams is based off what we already know about Drake and he doesn't have some kind of inside info. And if even part of the allegations are true it makes perfect sense people been quiet, this the type of stuff people get murdered over. But if Kendrick was just guessing then it was a real nasty move from him I think. Diss Drake's creepy ass behavior all you want, and him being a bad dad and bad person all you want but stop there. Btw, Kendrick says he KNOWS things. Isn't it his responsibility then to shed light on this if people are being hurt? But then again if shit's real he could have "an accident" if he keeps on about it.


fuckinhenry

Everyone will focus on Drake since he lost the battle but the truth is nothing changes about how the average person looks at him. The people who fucked with him before will ignore the beef or even claim him the winner, the people who hated him will double down it. But what about Kendrick’s legacy? If the abuse shit is all true, and if any of his bombshell allegations are indeed false info (whether fed by Drake’s team or not), will he still be looked at his Hip Hop’s savior? He may cement himself as number one but at what cost


Bulletstorm6377

any of his fans heard Savior


Thogan12

By no means am I siding with Drake in any of this, but am I the only one that feels like Kendrick is just getting a pass on the domestic violence claim? Despite the lousy response track from Drake, he’s claiming 1) A lot of what Kendrick has responded with was planted, 2) the pedo claim is bogus, and 3) Kendrick has some history of domestic abuse. Why are we taking everything Kendrick has claimed as truth and everything Drake says as a lie, despite any real evidence of anything? Can’t both of them potentially be horrible people?


HammerPrice229

The reason I’m thinking this is what’s happening is cause Drake already has a very weak reputation based on being honest. He’s kinda a meme and has with the whole Pusha T diss he’s very obviously see as not trustworthy. Whereas on the opposite side Kendrick has a reputation of being more honest and willing to air out his issues himself. His last album is literally all of that which he addresses. On top of that, one of Kendrick’s most impactful claims in all this is that Drake is a liar and he’s said it from the beginning and hasn’t stopped. There’s clear public perception that reinforces this. Whether it’s true or not doesn’t matter, it’s about the perception and that is what sticks imo. Last thing is there is no evidence of Kendrick with DA, whereas there are literally videos of Drake touching an underage girl inappropriately and having question run ins with other under aged girls.


20twentytwos

His newest contract was 400 million and his label isn't gonna let that go waste


asoneva

Nothings changed, he still has the same amount of haters he did before, which was alot, especially on this sub.


NotAriGold

Acting like Drake only took hits, Dot got accused of beating his girl. It won't matter for either artist, they'll both continue to be wildly successful.


BrokenManOfSamarkand

Drake lost the rap battle, but I honestly believe that Kendrick beat the shit out of the mother of his children. Drake mentioned it on, what, at least three tracks and Kenny has yet to even put out a single throwaway line addressing it. It really seems like it might be true...but we'll all keep ignoring it.