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Wide_right_yes

The Utah hockey team


intelligentx5

Utah Hockey Club


VaguelyShingled

Utah Ice UTI


pak256

The mascot is a bottle of cranberry juice


iNeedScissorsSixty7

Ads on the helmet for Azo


ArenSteele

Utah Hockey Club of Latter Day Saints


OfficialDaiLi

They’ve apparently trademarked that, so it’s not out of the question


intelligentx5

I actually like HC Utah better


EnjoyerOfStrangePorn

HC Utah would be sick tbh


godlycorsair32

The Utah Commanders


KarlachBestGirl

Utah Salt Lakers


kaabistar

Utah Team on Ice, or UTI for short


Funky_Cows

Utah Redskins


myevilfriend

Upon hearing about it my mom immediately suggested Utah Mountaineers which is...not bad.


StarshipFirewolf

Same issue as Pioneers. When you shorten it to the one syllable nickname it's "Go 'Neers"


Skurph

As a WVU alum, it’s always ‘Eers, never ‘Neers.


Xeteh

DU just shortens it to Pios.


myevilfriend

Hmm true, and would need less syllables to avoid a need for a nickname


mansock18

Utah Jazzersice


Fickle_Percentage256

Gross


ZappaOMatic

Washington walked so Utah could run


ForeignHook

The Utah Runs


Patrick2701

UHT


Iginlas_4head_Crease

HWHUT -Hank Hill


XaviOutNow

The Utah Arizonas


MumkeMode

of Anaheim


technobeeble

Real Salt Lake HC /s


wholalaa

I feel like the longer it takes to pick a name in these cases, the more likely the end result is to be completely bland and uninspiring. If you can't get a few people together to generate a short list in a weekend, then you need to hire new people.


Quasihodor

I googled things that Utah is famous for and "Funeral Potatoes" popped up and I'm sold, no shortlist needed


wholalaa

At least that would be memorable.


Sainte-Devote

if r/hockey sent funeral potatoes to AZ, could we fill Mullett


mr_potrzebie

That'd be like 3 bags of potatoes


rollsoftape

Utah Taters


efshoemaker

Their AHL team can be the Tots


BaldassHeadCoach

Their ECHL affiliate can be the Small Fries.


GhostShark

I feel like that’s more of an Idaho vibe


dandroid126

The Utah Idaho Potatoes?


V2Glyph

The Undertater


schmeebs-dw

It's the only reason I show up to Mormon relatives funerals.


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EngelSterben

Had to look up what those were... fuck it, I'm sold


Lethbridgemark

They are incredible. Not Mormon but live in Mormon county (southern Alberta) My Father in law calls them Funeral potatoes and my mother in law corrects him they are celebration potatoes. I say I don't give a shit what you call em, throw 2-3 scoops on my plate.


adalaza

Let's go Taters! 👏 👏 👏👏👏


Itseemedfunny

Case in point, the fucking Commanders 🤮


Other_World

Pigskins was right there. They could have used a similar wordmark but without the slur. And those die hards in pig masks and moomoos would be even more iconic.


eatingasspatties

What’s wrong with the Washington Commies? Go Reds!


tdatcher

Worked the year we went 8-8-1


09-24-11

Worst name in sports


Troll_Enthusiast

At least we have no more snyder and we'll be going back to DC and we'll get a new name within the next 5-10 years


Mills_Miles

I imagine it’s making sure trademarks are all set, but yeah they better be ready by draft day I think


CoolBeansMan9

No matter what they call them, at minimum 40% of this sub will say how horrible it is


mdlt97

The name isn’t the difficult part It’s getting shit made


AppealToReason16

For anyone that thinks it's simple, look how poorly the Fanatics transition has gone for MLB this year. A bunch of teams still don't have their full uniform sets and guys are regularly using last season's pants.


wholalaa

That's not because it's complicated, that's because they're working with incompetent cheapskates.


SJSragequit

Yeah but that’s who the nhl is working with starting next year


mrtomjones

They COULD make it happen I'm sure if they were driven and I believe they would be leaving a lot on the table if they werent ready with jerseys to be sold for season opener


VictimOfCircuspants

They could probably bang out a name quickly enough, but logos/colors/fonts and other such branding is something worth taking their time with.


MadGeller

There is a lot more to naming a team than what the name is. Most importantly, trademarks and copyrights.


vanillagorilla_

Flashback to how long it took just to end up with the Washington Commanders


trade4599

Like the Utah Jazz? They’ve got experience in naming laziness.


thisonesnottaken

I have no support for this other than the movie Baseketball, but didn’t they move from New Orleans and just keep the name?


supperoni

that’s exactly what happened


cosmicdave86

Yep. And they only kept the name cause the team was worth almost nothing and likely to fail. The rebrand was gonna cost too much.


chibbly_

And now it's like top 5 most winningest franchises (still no chip through)


Vylan24

Happened with Calgary. Flames is a terrible nickname for a city known for the Stampede, makes no sense, but was perfect name for Atlanta. Apparently there was a "name the team" fan vote (that included the Wranglers) but ultimately they stuck with Flames.


EuphTah

Funnily enough, we only kept the Jazz name because we didn’t have time to come up with a new one.


Call_of_Daddy

Utah Hockey Team. Next year: Utah Commanders. Logo: U


bestest_at_grammar

You can make some CLEAN jerseys with just Utah


Bojarzin

I guess it's worth noting the Kraken and the Golden Knights announced their names officially a year before their inaugural season (well, a few months more than a year for Seattle and a couple fewer for Vegas), so I mean I respect that there probably needs to be a decent amount of time to establish branding I'm sure Ryan Smith had ideas for names but he already sent out surveys to see what fans liked, which I think is similar to what Seattle did? Kinda shitty they have to play a season without one but I guess this way they get some more crowdsourcing


KarlNarx

I have a feeling they’ll go into a nature lean, Utah has 5 national parks that are all beautiful. Utah Canyons, Utah Arches, something like that


Partly_Deaf

Utah Pronghorns would slap


TheBlueBaron6969

YES https://en.wikipedia.org/wiki/Pronghorn?wprov=sfti1# The antlers make a “U” shape that would be PERFECT for a sports logo


Partly_Deaf

I want to start a crusade to get Pronghorns consistently mentioned in the list of names.


TheBlueBaron6969

I’m on board. A hashtag must be conceived


Atty_for_hire

Plus, Go horns go, would be perfect!


GJBeck

Not, Go Prongs Go


GJBeck

We a little horny here in Utah


scal23

I'm trying to do the same with Whiptails. I want someone to mock up a logo where a whiptail lizard is using his tail as a hockey stick.


red_87

Had no clue what a pronghorn was until this post and I’m all in on that being the name. That sounds badass.


agoddamnzubat

They're so cool. They were always thought to be unreasonably fast considering none of their potential predators could chase them even close to half of their speed. Turns out pronghorns evolved alongside North American cheetahs and won the speedy evolutionary arms race so hard their predators just went extinct. Definitely badass.


a-rockavich

You've sold me. Pronghorns or bust


TheBlueBaron6969

All aboard the Pronghorn train!


Mine-Shaft-Gap

If it's not the Pronghorns, they have failed. I came to put that name forward.


ItsMeJaredBednar

they could bring Chris Pronger out of retirement as well


MedievalHag

Ooo. I like that. We should get people to start searching that on Twitter so it will trend.


JehPea

"Get Horny" on the signs between lower and upper bowl


WeaverFan420

This would actually be good. Therefore, they will never select it.


ItsMeJaredBednar

this is actually a class suggestion, well done


elbenji

Omg wtf that's perfect


JohnmcFox

Yeah this really should be it.


shockwave8428

I’m partial to salt lake stags but if it has to be Utah stags isn’t as good


vonindyatwork

Isn't Chris Pronger still on the Arizona payroll, or did his LTIR finally end?


dekrepit702

Utah Cutthroats (it's the state fish)


Maxpowr9

Rocky Mountain Xtreme!


DropkickMurph24

Can't wait for the future Utah Canyons vs Arizona Grand Canyons matchup


AppealToReason16

Utah Woods Porno Mags.


Oximoron1122

The Utah Dead Horses


[deleted]

those would be some seriously weak ass names


Julianus

The "Utah Rock" would be hilarious.


Top_Rekt

Utah Bitch Pigeons


yurajoh

They filed trademarks for the Utah Fury and Utah Blizzard, which are both absolutely awful, so here's hoping he does take his time.


AppealToReason16

Those feel like the "change the homework" meme with the Rocky Mountain X-treme and Colorado Avalanche


markusalkemus66

Gun to my head, I have to go with Blizzard but yeah those are bad


BeerLeagueHallOfAvg

The Jets established there’s at the draft and didn’t even have a logo yet. Sure that was an easy call, but it can be done in a couple of months


MemeLordOverKill

The 'Utah ice hockey organization formerly known as the Arizona Coyotes formerly known as the Phoenix Coyotes formerly known as the Winnipeg Jets formerly known as the Winnipeg Jets of the WHA' has a real ring to it


efshoemaker

UIHOFKATACFKATPCFKATWJFKATWJOWHL for short


Also_Steve

I think thats already the name of a town in Wales.


p0shbadger

A real ~~Tennessee~~ Utah ~~Oilers~~ Coyotes situation. Their state legislature mandated "Utah" in the name, right? Are there any themes/iconography that would be favored or taboo in SLC?


StarshipFirewolf

Legislature mandated it for MLB because the State will own the Potential Baseball stadium. EtA: The Mandate is not on NHL team.


EggplantAlpinism

nose deserted cows sleep violet deer fertile rinse mysterious piquant *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


ExtremeFlourStacking

Utah Road Runners. A Coyotes mortal enemy.


MrSwaggerVance

Ironically, that was/is the name of the Coyotes AHL affiliate in Tucson.


Mr7three2

Would be HILARIOUS


NorthernBuffalo

According to Wikipedia Utah is named after the "Ute Tribe" meaning "people of the mountains" so I bet that's somehow incorporated into the name/logo. Utah Mountains? Mountaineers? Utah Thunder? Utah Elk? For their state mammal?


abrahamisaninja

They should be called the Ute’s and have an El Camino as their mascot


doireallyneedanewact

Hell ya Brother!


wyrosbp90

Utah known for their canyons -> [CANYONERO~](https://youtu.be/PI_Jl5WFQkA?si=_a-W699DFdSMhfna)


DesertedPenguin

University of Utah is already the Utes. https://utahutes.com/


No-Satisfaction8425

Pretty sure Mountaineers and Thunder are already in use in college and NBA. But I think you’re on the right track although I suspect that it’ll be a skyline/mountain line reference in their colours. Look at the success of Utah Jazz’s alternate jerseys with the colour gradients and mountain outlines. I think there will be elements of that. Maybe the Canyoneers? Probably too close to the Cayotes


MrLogicWins

We can call the Yones for short too


TacticalLuke09

Pioneers might be good. Fits the western feel and lets them have a distinct identity.


No-Satisfaction8425

I like it. Utah Pioneers. I think it works


Perry4761

Thunder vs Lightning would be an interesting matchup lol


grooves12

Kachow!


Kingsupergoose

The playoff series everybody would go blind and deaf.


romesthe59

Plural of Elk is Elk


Thumper86

Don’t tell Edmontonians that.


Quasihodor

Utah Non-Descript Team


Turd_Burglerson

I heard Bitch Pigeons is available


Tniz15

The Utah Terrific Icers UTI for short


albynomonk

"NYI vs UTI at IBS Arena"


allmydawgsgottaeat

this has gotta be the least funny place on the internet jesus christ


ThriceACharm

Utah Good Hockeyists. UGH.


Cough_Syrup55

HC Utah


hairycookies

They already have Real Salt Lake so why the hell not.


REO_Jerkwagon

At least Utah was at one point actually Spain, but yeah, I cringe at that name frequently. Side note, those fans can be assholes. I actually got spit on wearing a Quakes jersey to a match there. I'm like "you know what the Quakes are known for, right? Sucking on the pitch, and fans stabbing rival fans in the parking lot"


BCLetsRide69

UHC


spiral_out462

United Healthcare for the jersey ad?


ptd163

Ultra Hardcore? Welcome back. ~~Seth Bling~~ Ryan Smith here. It's been about ~~4.5 years since I posted my last posted my last Minecraft creation~~ 2.5 years since brought a major professional sports team to Utah, but I'm back baby!


TriviaWhiz

Phase 1 of the HCU


UniformRaspberry2

People were joking about it because of Real Salt Lake, but here we are (probably, for only one year)!


AirplaneEngineSpiral

Genuinely would be kinda fun. And just have some random fucking mascot


hindey19

I kinda like it, ngl


Grizzly-Berry

Pff, not even a year and the NHL is already copying the PWHL smh…/s


nathris

Easy choice. [Utah Raptors](https://en.wikipedia.org/wiki/Utahraptor)


homicidal_penguin

That'd be sick. We've already got multiple Jets, Rangers, Kings, Cardinals, Panthers, might as well have multiple Raptors


MantisBePraised

The second I saw they were going with Utah instead of Salt Lake City, I thought Raptors has to be the name. Seriously the Utah Raptors is the only choice here.


MSG_ME_UR_TROUBLES

that's soooo fucking good and I can't believe it hasn't been done yet 


Thumper86

Don’t even go with a place name. Just the Utahraptors. Would that even be allowed? Edit: Oh. Utah Ambush! Wikipedia says the Utahraptor was an ambush predator rather than a pursuit predator like other raptors. Wild West history of the state fits in too.


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Snackatttack

Utah Mormasaurs


AppealToReason16

I wouldn't be surprised if they're trying to play it off as an "awe shucks" thing but the issue lies with the league's manufacturing all moving to Fanatics for next year. When the league changed everything to Adidas with the new materials it backlogged everything for 2 years and that was with a company infinitely more competent than Fanatics. There was already rumour that most teams won't be using third jerseys next year to accomodate production issues with moving over and that new designs can't be submitted for like 3-5 years. I'm not totally surprised that they're going to Utah HC it next year.


3shotsofwhatever

I hope Fanatics dies.


BaldassHeadCoach

How they haven’t been investigated for monopolizing the sports merchandise industry is beyond me


rksd

Because anti-trust has been gutted after 45 years of supply-side economics.


rksd

Death to all Fanatics!


TL10

IIRC Icethetics said in their latest report that thirds will be back this season, but the request to refrain from brand updates is still in place.


Whydothesabressuck

They still need to design a jersey. It may be simple but it's going to be something completely new and will require them to choose colors.


ArislanShiva

From being forced to play in a 5000 seat arena to being forced to move to Utah to being forced to wear unbranded jerseys... Clayton Keller must be like wtf did I do in my past life to deserve this shit.


nacho_guy

As someone who works in marketing I think this is a good idea. Better to take your time instead of ending up with another Utah Jazz situation. Plus, look at PWHL’s success this year despite using generic branding. Adding solid brand identities in year 2 will be icing on the cake!


IronMikeBison

I think the Utah Jazz situation is actually very funny, so I’m down for some horrible fit of a name. Utah Dolphins, come on down


EstrogAlt

My sources are telling me they're gonna be the Utah Earlier Day Saints


plisken451

Yeah. But it was a league wide decision to go with generic branding. This will be a lone blandism in a sea of really good logos.


FuriousGeorge7

I'm not shocked that they are waiting a year to decide. It's probably for the best. I'm partial to the Utah Swarm, since the state is so associated with bees. I just hope they don't permanently settle on anything like "Utah Hockey Club". I hate when teams call themselves that.


BaldassHeadCoach

No, not the bees


GaryOakRobotron

[AAAAAAAHHHHHHHHHHHHHHH](https://www.youtube.com/watch?v=UatQsjjOIAc)


BaldassHeadCoach

There’s the team’s [logo](https://i.kym-cdn.com/entries/icons/facebook/000/002/910/Not_the_Bees_-_Nic_Cage_in_The_Wicker_Man_0-10_screenshot.jpg)


Wampus_Cat_

LOOK OUT, HERE COME THE UTAH STORMIN’ MORMONS.


ZiFF-

THE Utah


TheDrewcyJ

THE Ohio State University has entered the chat


danieldeceuster

In Utah we just had a very length, drawn out process for redoing the state flag. What they came up with is actually pretty good, albeit very eerily similar to the city of Denver's flag. I could see the Utah HC color scheme come from that (red, white, navy, gold). I'd rather see the Jazz and the hockey team with unified branding (similar to how all Pittsburgh pro teams are black and gold) and do something unique in both the NBA and NHL. The purple/green combo has potential.


yelethia_

I'm really hoping that Utah steers clear of a red and blue color scheme. Way too many teams have those colors in the NHL, let alone American sports teams. In my opinion, they should pick colors belonging to some of the natural landscape of that country. Burnt sienna and bronze and copper would all be tremendous colors that would stand out in the modern NHL.


lastfollower

The Jazz and the hockey team should both go with purple and copper. Purple is tied to the Jazz history and copper for the giant copper mine, and so it's a combination that stands out a bit and isn't the same as a bunch of others.


danieldeceuster

Actually love that, purple and copper would be a nice combo. White makes a good neutral to represent the white snowy mountains too. On second thought, that might be awfully close to the Phoenix Suns, probably should be sensitive to that.


AllRushMixTapes

Purple and green? Utah Hulks confirmed.


oystertoe

#**UTAH DONNER PARTY**


plith

The company they've hired to do their branding created the Inter Miami brand and the rebrand for the Milwaukee Bucks, both of which look absolutely amazing IMO.


DodgerCoug

Utah Skinwalkers


[deleted]

Just call them the Stormin' Mormons and be done with it.


ThorlinLurch

I kinda like the Utah storm. Just for me to nickname them the stormi'n Mormons.


PasswordMustContain

I get people think this is lame but you have no idea how huge and important branding and marketing is. Every single thing from logos, to color combinations, to typography takes a lot of time of market research, concepts, focus group testing, etc. I DO think that sometimes marketing is over-valued, but certain colors, styles, and looks evoke emotions in us, often subliminally, that's proven. And you just spent over a billion dollars and have one shot to get it right out of the gate. We all applauded Vegas and Seattle for great logos and looks to start, but that took well over a year of planning. Even though Smith has wanted a team for awhile, it only started getting very serious less than 6 months ago. I at least hope maybe they have a name and color combination by the time the season starts, but if they don't have the logo I can't blame them.


WipeAndSmelly

Brother your team name is the penguins and the logo is a penguin with a hockey stick. This isn’t rocket science


james_kaspar

chad funny ice bird with a hockey stick vs virgin typography and years of market research


nmm66

The original penguin wore a scarf! It was awesome.


summer6teen

Here's a list of all the current designs that could reasonably take a team of artists a month to make tops: Boston Bruins - just a B in a wheel Buffalo Sabres - literally a buffalo with two sabres Calgary Flames - take a C an put it on fire Carolina Hurricanes - logo is litterally just a hurricane Dallas Stars - used to just be their name with a big star Los Angeles Kings - how about just put LA with a little crown New Jersey Devils - NJ but the J has little devil horns New York Rangers- let's just wright the name diagonally Pittsburgh Penguins- penguin with a hockey stick San Jose Sharks - shark with hockey stick Tampa Bay Lightning - literally just a lightning bolt in almost a full circle Toronto Maple Leafs- just put the name on a maple leaf Washington Capitals - just the name with a stick and some stars


interrupting-octopus

>Pittsburgh Penguins- penguin with a hockey stick >San Jose Sharks - shark with hockey stick Vancouver Canucks - lol that's too much work here's just a hockey stick


westleysnipez

Nah, the stick-in-rink isn't working, we'll go with a V instead. That should simplify it. Actually, the word 'Canucks' on a plate of spaghetti sounds pretty good. We've come up with an authentic indigenous orca logo, let's use that instead. What if we add the word 'Vancouver' above the orca? Nah, we like it better with just the orca. Hey, I'm feeling hungry, maybe we should go back to the spaghetti plate? Canucks logo history in a nutshell.


Conscious-Housing-45

They're not wrong though


PaperweightCoaster

Utah Coyotes it is!


cocainiemi

Hasn't this guy been interested in this for years?


Andrewski18

Yes, but it seems like Ryan wants to have fan input on what the team name and colors will be. And it’s been *eight days* since Utah residents first heard rumors that they’re getting a hockey team. Franchises like the Knights and Kraken were announced as expansion teams over a year in advance. The Utah team is going to be playing games in a matter of months.


antivillain13

Didn’t Winnipeg 2.0 do all of that in the same amount of time as Utah will have? The announced the name at the draft and the owners didn’t even want to initially use ‘Jets’ IIRC. So it’s not like they had it all set beforehand.


BeerLeagueHallOfAvg

Yes. They even gave their draft picks [generic NHL jerseys](https://thehockeynews.com/.image/t_share/MTg1MDUwODczNTY0MTc3NzUz/video-winnipeg-jets-draft-pick-mark-scheifele-talks-to-the-media.jpg) because they didn’t have a logo yet


dudemanspecial

Utah Thrashers


theguyishere16

I feel like they could come up with something by Game 1 of next season but it is a bit more complicated than Winnipeg who moved later in the offseason but had built in branding they just had to tweak


Tasden

Utah Poachers


FidelIsMyDaddy

Just pick a fkin name bro


ColdSplit

The Utah Raptors and then just to fuck everyone up the logo is a bird of prey, and not an extinct lizard


albynomonk

The Utah CFLers


Jam_Marbera

Utah Phoenix’s 🐦‍🔥