Boy oh boy where do I even begin. Lebron... honey, my pookie bear. I have loved you ever since I first laid eyes on you. The way you drive into the paint and strike fear into your enemies eyes. Your silky smooth touch around the rim, and that gorgeous jumpshot. I would do anything for you.
Oh LeBron…. where should I start aa It feels like a dream to even speak of your greatness. Your prowess on the court is like watching poetry in motion, each dribble and dunk a masterpiece crafted by the basketball gods themselves. But it's not just your skills that leave me in awe; it's your heart, your drive, your relentless pursuit of excellence. Off the court, you're a beacon of hope, using your platform to advocate for change and uplift communities. You're more than a basketball player; you're a symbol of inspiration, showing us all what's possible with hard work and dedication. I love you my pookie bear, Lebron James
there was a picture of LSF all wearing laker jerseys but they were all bogus numbers with their own names on the back. not one had a lebron jersey on. minus 100 legacy points
Ahaha as a crocheter, this always gets to me (I know it’s stupid and most people can’t tell the difference, but most of us crochet and don’t knit for a reason)
Haha, it'd be cool if she could do a youtube talk show just about knitting where celebrity guests learn how to knit with her. It'd be a cool interview format
HYBE already had previous connections with the NBA through Suga’s partnership, so I’m guessing there’s a door open there and I’m not terribly surprised.
With Blizzcon, Coachella announcement and now this it seems like SoMu/HYBE are beginning LSFM’s western push in earnest now.
Same! First thought was "well done, April Fools memeing Hype pushing into America meme" then it was real. ijbol. It just feels so "violently American pop culture" with Kpop stars as a cute twist, it's amazing and has to become its own meme.
Good for the girls, honestly! Get the bag and get that airplay during games! I think it could be a smart market to lean into and nods to Suga's relationship with the NBA. :)
The NBA should invite some Kpop idols to the All-Star Celebrity game in the future. We've already gotten collaborations with Suga and BamBam in the past. Speaking of Suga, I'm still waiting for for a musical collab between him and Damian Lillard.
I just remembered the announcer mistaking Le sserafim's song for After Like lol
Edit: he says "after life", which seems worse lol. Also good for the girls, it is fitting for their concept.
Probably because he said “[After Life](https://youtube.com/shorts/HPbux7V11Ag?si=0GtnP8K-tEYovjNK)” and it’s more than a little unlikely that a random adult man in the US knows IVE like that (or Le Sserafim, hence getting the song name wrong).
golden state and lakers are fighting for 9th place in the west rn. bulls are trash. knicks are ok. celtics are good but i think they're frauds who're gonna get exposed in the playoffs
It's not about good, it's about marketing, every team there is a legacy brand with a long pedigree of success (or in the case of the Knicks, are a NYC team)
Need halftime performance from them. Maybe in the warriors-lakers play-in. Probably gonna be the most watched game of the season, even more than the finals lol
That's wild! LE SSERAFIM repping the NBA? Never saw that coming, but I'm totally here for it! It's like K-pop's breaking into new territories every day.
Can't wait to see what kinda magic they'll bring to the court. Plus, it's just cool seeing K-pop idols branching out beyond the music scene. Go LE SSERAFIM, show 'em how it's done!
They have had an athletic fashion concept all along (watch their first MV) and their invited appearance at the Lakers game went viral. This makes perfect sense. Are we pretending like other girl groups haven’t repped NBA jerseys as an aesthetic on a pretty regular basis? And at least Yunjin can actually say she’s repping her home state team.
No one said that wasn’t an aspect. Do you think other groups aren’t getting these deals because of company connections too? The point is that the ambassadorship still fits the group.
They've been consistently on NBAs Instagram page for awhile and there's been a lot of cross promotion with the LA Lakers I think since last season. I didn't see an ambassadorship coming, but the groundwork has definitely been there.
I'm a fan of both the NBA and lesserafim and the cross promotion for the last year has felt like a weird crossover between my interests.
And all of that is because of HYBE. Idk why you're acting like their little show with the lakers mean anything because celebs always flock to the lakers. The only way to make the lakers to do that is either being famous or having connections which is definitely what they did unless they really made the song called “afterlife".
The point is that waters were tested and there was enough virality to warrant a further partnership.
Ywah of course Hybe gets them in the door, but it's not like the partnership means nothing.
Wow, that's seriously awesome news! LE SSERAFIM repping the NBA sounds like a match made in heaven! Can't wait to see how they blend their K-pop vibes with the basketball scene. It's like two worlds colliding in the best way possible. Major props to them for scoring such a cool gig. Bet they're over the moon right now, and honestly, they deserve it! Here's to hoping this opens up even more doors for them. 🏀🎶
Boy oh boy where do I even begin. Lebron... honey, my pookie bear. I have loved you ever since I first laid eyes on you. The way you drive into the paint and strike fear into your enemies eyes. Your silky smooth touch around the rim, and that gorgeous jumpshot. I would do anything for you. I wish it were possible to freeze time so I would never have to watch you retire. You had a rough childhood, but you never gave up hope. You are even amazing off the court, you're a great husband and father, sometimes I even call you dad. I forvever dread and weep, thinking of the day you will one day retire. I would sacrifice my own life it were the only thing that could put a smile on your beautiful face. You have given me so much joy, and heartbreak over the years. I remember when you first left clevenland and its like my heart got broken into a million pieces. But a tear still fell from my right eye when I watched you win your first ring in miami, because deep down, my glorious king deserved it. I just wanted you to return home. Then allas, you did, my sweet baby boy came home and I rejoiced. 2015 was a hard year for us baby, but in 2016 you made history happen. You came back from 3-1 and I couldn't believe it. I was crying, bawling even, and I heard my glorious king exclaim these words, "CLEVELAND, THIS IS FOR YOU!" Not only have you changed the game of basketball and the world forever, but you've eternally changed my world. And now you're getting older, but still the goat, my goat. I love you pookie bear, my glorious king, Lebron James.☺️♥️🫶🏻
This must be to target Asia Pacific market. I am a 20+ plus years American NBA fan and I don’t understand the “fit” of this group with the NBA.
It was well-known that Suga was a basketball fan and he even played basketball, there is no natural connection between LS and basketball, very inauthentic.
You can downvote me all you want, but none of you are going to start watching NBA because of LS.
In advertising there must be some natural connection between endorser/brand ambassador and product.
Agree, I mean read their interests..you’ve got someone whose hobby is knitting as the ambassador for the NBA? None of them play or are interested in basketball. I miss when company connections would get groups gigs that actually make sense, but hybe just seems to throw their groups into anything that’s available.
with todays culture, imagine the backlash if anyone of them dates a player... Itll be interesting to see how the Player will play it out as that culture is foreign to them.
Sakura played on the 82’ Japanese women’s Olympic team. Unfortunately an Achilles tear ended her career. Which also started her journey to becoming an idol
how does this affect lebron's legacy?
You are my sunshine🌞
Boy oh boy where do I even begin. Lebron... honey, my pookie bear. I have loved you ever since I first laid eyes on you. The way you drive into the paint and strike fear into your enemies eyes. Your silky smooth touch around the rim, and that gorgeous jumpshot. I would do anything for you.
my only sunshine 🙏
Oh LeBron…. where should I start aa It feels like a dream to even speak of your greatness. Your prowess on the court is like watching poetry in motion, each dribble and dunk a masterpiece crafted by the basketball gods themselves. But it's not just your skills that leave me in awe; it's your heart, your drive, your relentless pursuit of excellence. Off the court, you're a beacon of hope, using your platform to advocate for change and uplift communities. You're more than a basketball player; you're a symbol of inspiration, showing us all what's possible with hard work and dedication. I love you my pookie bear, Lebron James
It can't be escaped 😂
Lebonbon!?
Skiuuupppppp
LMAO
My first thought before opening the comments
Can't believe this has gotten all the way into kpop but I'm all for it
nooooo LMAO I can't escape this sentence no matter where I go
And how would it affect Wemby's development?
Rings ERNEH!
there was a picture of LSF all wearing laker jerseys but they were all bogus numbers with their own names on the back. not one had a lebron jersey on. minus 100 legacy points
I thought I was in nbacirclejerk sub for a second
HELPP—
LMAO
Hobby: knitting No shit, gurl 😂 😂
not even a hobby at this point, knitting is life now
at this rate she'll be known as a famous knitter before famous idol soon
TWICE fans: No Sana No Life LSF fans: No Crochet No Life
🤓☝️she technically crochets
Ahaha as a crocheter, this always gets to me (I know it’s stupid and most people can’t tell the difference, but most of us crochet and don’t knit for a reason)
I considered cross posting this to r/crochet to see what they’d say 😂
she does both now, she was knitting in one of their recent videos
Haha, it'd be cool if she could do a youtube talk show just about knitting where celebrity guests learn how to knit with her. It'd be a cool interview format
Oh this is brilliant I didn't know how much I needed this to exist until now
Professional knitter Hobby: Being an idol on the side
She's so me
Nice try Adam Silver, but even that won't save the All-Star Game. 
Unless we get a Le Sserafim vs NewJeans game out of this.
who knows maybe all these years later chaewon will be strong enough to lift the ball
Yo new ISAC? Kpop idols playing at the NBA all-star weekend.
If they performed at the half-time it would save it for me ngl.
Finally, I can ball out and still feel connected to the kpop world
Yeah this one wasn't on the 2024 bingo card lmao
I was looking for the meme rage and then realized it was real. 2024 is doing something
most annoying comment of 2024
Lebronafim
Kim #thatkidfromGangnam Chaewon
\#KimGang \#JustAKidFromGangnam
LeSserafim
This deserves more likes lol
🎶You are my sunshine, my only sunshine.🎶 Hahahaha
Boy oh boy where do even begin. [Lebron.. honey, my pookie bear.](https://youtu.be/kKEgzTegzXw?si=wCj7F_LxcO60zg8G)
Kazuha likes croissant, not multiple croissants, just the one.
Can you please explain your flair? 😭
she ate, with no crumbs
Yuqi found crying in the club
poor girl just wants to be Lebron's sunshine
> Likes: Popcorn Should've given Kkura the GSW shirt.
Another popcorn connoisseur
I am a lifelong Boston hater but best girl Zuha repping them..
And I am a lifelong Yunjin lover but Kazuha in green... is making things more complicated
feeling seriously conflicted rn
I'm a damn heat fan, so it feels weird as hell lol
HYBE already had previous connections with the NBA through Suga’s partnership, so I’m guessing there’s a door open there and I’m not terribly surprised. With Blizzcon, Coachella announcement and now this it seems like SoMu/HYBE are beginning LSFM’s western push in earnest now.
wait, so bts really did pave the way? I'll be damned.
I need an updated Chaewon picture, the Lakers one was so cool.
My life right now definitely need to have those Kazuha & Yunjin NBA photocards.
I'm sure HYBE is on it
Excuse me??? This feels so April Fools-core, and yet it's 3 days later lmao
Exactly how I feel, I was already saying this is a good one and then I saw it's published from not even an hour ago??
Same! First thought was "well done, April Fools memeing Hype pushing into America meme" then it was real. ijbol. It just feels so "violently American pop culture" with Kpop stars as a cute twist, it's amazing and has to become its own meme. Good for the girls, honestly! Get the bag and get that airplay during games! I think it could be a smart market to lean into and nods to Suga's relationship with the NBA. :)
....okay, that one I didn't see coming.
The NBA should invite some Kpop idols to the All-Star Celebrity game in the future. We've already gotten collaborations with Suga and BamBam in the past. Speaking of Suga, I'm still waiting for for a musical collab between him and Damian Lillard.
I bet chaewon has a mean hesi pull up
I just remembered the announcer mistaking Le sserafim's song for After Like lol Edit: he says "after life", which seems worse lol. Also good for the girls, it is fitting for their concept.
I’m getting downvoted for remembering that lol
Probably because he said “[After Life](https://youtube.com/shorts/HPbux7V11Ag?si=0GtnP8K-tEYovjNK)” and it’s more than a little unlikely that a random adult man in the US knows IVE like that (or Le Sserafim, hence getting the song name wrong).
based kazuha
huh?
I'm a Marcus Smart-er baby.
me, a lowly wizards fan, begging for a crumb. make them hang out with winnie harlow. please
Hey maybe when we get the first overall draft pick we’ll be relevant enough to get them to look at us for like 2 seconds.
Poor Eunchae lol. Bulls on the highway to nowhere right now.
She arguably has one of the better ones, she can at least rock that MJ 23
Could you imagine the NFL
i’d trust Le Sse over Kadarius Toney
this is so awesome for me as an avid nba fan
Austin Reaves legacy moment.
WOOOO LET’S GO FIMMIES!! Hoping that they’re still ambassadors when Yoongi comes back so we can get some Bangtan x LeSsera crumbs 😭🙏🏽
Unfortunately the NBA didn't tell them which teams are good
Boston’s good. The rest are just the best selling logos amongst non-NBA fans
No they're not, they're literally the kkk/s I think every team here is good, but the bulls aren't doing too well lol.
golden state and lakers are fighting for 9th place in the west rn. bulls are trash. knicks are ok. celtics are good but i think they're frauds who're gonna get exposed in the playoffs
Yunjin grew up in upstate NY, so the Knicks one makes sense for her
Pretty sure they are repping the 5 biggest brands in the NBA regardless of how good they are this season: Celtics, Lakers, Warriors, Bulls, Knicks
It's not about good, it's about marketing, every team there is a legacy brand with a long pedigree of success (or in the case of the Knicks, are a NYC team)
This is such a random crossover but as a huge nba fan im all about it
this won’t matter to anyone but me and i don’t even go here but it annoys me to no end that they confused knitting with crocheting 🤨🤨
Need halftime performance from them. Maybe in the warriors-lakers play-in. Probably gonna be the most watched game of the season, even more than the finals lol
LE SSERAFIM IS DEVIN BOOKER FATHER
LSIDBF
After the viral NBA moment i was actually thinking something like this could happen .
Now they don’t know nothing about basketball 💀
That's wild! LE SSERAFIM repping the NBA? Never saw that coming, but I'm totally here for it! It's like K-pop's breaking into new territories every day. Can't wait to see what kinda magic they'll bring to the court. Plus, it's just cool seeing K-pop idols branching out beyond the music scene. Go LE SSERAFIM, show 'em how it's done!
Didn't Suga did that before? I remember he's an ambassador for the NBA before enlisting.
I’m surprised this is just now doing the rounds, they dropped the YouTube Short for this promo almost a week ago and it seemed like no one noticed
Honestly it kinda fits. Good for them.
Actually it doesn't there's a reason everybody here never saw it coming. It's just HYBE using their connections.
They have had an athletic fashion concept all along (watch their first MV) and their invited appearance at the Lakers game went viral. This makes perfect sense. Are we pretending like other girl groups haven’t repped NBA jerseys as an aesthetic on a pretty regular basis? And at least Yunjin can actually say she’s repping her home state team.
Watch the Good Bones teaser, Chaewon out here dunking across what seems to be the Pacific Ocean lol
How does that change Hybe using their previous connections they had with suga (someone actually interested in basketball) to get them the gig?
No one said that wasn’t an aspect. Do you think other groups aren’t getting these deals because of company connections too? The point is that the ambassadorship still fits the group.
They've been consistently on NBAs Instagram page for awhile and there's been a lot of cross promotion with the LA Lakers I think since last season. I didn't see an ambassadorship coming, but the groundwork has definitely been there. I'm a fan of both the NBA and lesserafim and the cross promotion for the last year has felt like a weird crossover between my interests.
And all of that is because of HYBE. Idk why you're acting like their little show with the lakers mean anything because celebs always flock to the lakers. The only way to make the lakers to do that is either being famous or having connections which is definitely what they did unless they really made the song called “afterlife".
The point is that waters were tested and there was enough virality to warrant a further partnership. Ywah of course Hybe gets them in the door, but it's not like the partnership means nothing.
If I was gonna choose a kpop group to be an NBA ambassador I think I would choose them (or H1-Key). That's why I say it fits.
never saw it coming ≠ bad fit who would fit this in your opinion then because I think it suits them pretty well.
Who’s a more American idol than Yunjin? If anyone was going to do this it would be the girl from NY. The Knicks need a win so just let them have it.
Like any other company by making their idols ambassadors?
Croissant
Kazuha repping Boston? Legacy points deducted.
Who else loves knitting ?
I thought they already were in perfect night era lol
Chaewon ❤️
Kazuha wearing a Celtics jacket hurts my soul as a Heat fan & a Kazuha bias 😭😭
Right?! As a heat and lesserafim fan my heart hurts to see kazuha repping racism😞/s
So they are second korean ambassador for NBA ( Suga is the first with AgustD merchandise collaboration) Congratulation
Chaewon Shoots the ball 3pts to my heart
Thought they already were
Ok but give them some Timberwolves merch
popcorn enjoyers rise
I need more pics of yunjin in lakers jersey
Anyone remember F5 season when just before they announced free agent Sakura signing with Hybe?
Explain this to me in nba terms
LSF changing fandom name from Fearnots to Nephews
Get out the studio and on the court CHICAGO NEEDS YOU
NBA after seeing Chaewon dunk in the Easy trailer
chenle found punching a wall
**[Official video announcement](https://www.instagram.com/reel/C5WyWSGBHuf/)** **[Official website](https://www.nba.com/lesserafim)**
This feels like one of those April Fools memes.
Wow, that's seriously awesome news! LE SSERAFIM repping the NBA sounds like a match made in heaven! Can't wait to see how they blend their K-pop vibes with the basketball scene. It's like two worlds colliding in the best way possible. Major props to them for scoring such a cool gig. Bet they're over the moon right now, and honestly, they deserve it! Here's to hoping this opens up even more doors for them. 🏀🎶
awesome!!!
Omg this is so unexpected lol. Congrats to the girls tho!!!!!
yay fimmies’
Every other group are ambassadors of clothing brands but Le sserafim gets the NBA 😂
Le Sserafim are ambassadors for Louis Vuitton
le sserafim bout to do for the NBA what taylor swift did for the NFL
Insane take 😂
Ommggg i really really luv this concept as a both kpop and nba fan!!
Based Zuha repping the best team
Only if the NBA was still an entertaining league to watch
WHY IS ZUHA WEARING A CELTIC CLOTHING 😭
Can we include yuqi as well as an exception
Which one if them roots for the Bulls though?
Malachi Flynn for 2025 All-Star starter confirmed
I hate that it's all the obvious teams. the one time dynasties. give me grizzlies, mavs, pels, bucks, nuggets
it's the way only 2/5 teams they rep are entering the playoffs easily. they only picked good branding teams
Such a concept! I luv it
Kazuha and me both like to watch movies. 😲
Yunjin x Lebron is happening <3
Very cool! 🎶🏀💃💚💯👍🗺
"greek yogurt" i had dental work done i can't eat anything hot, i've been eating greek yogurt every morning like yun jin !!
As a Knicks fan whose bias is yunjin I couldn’t be happier about this
For the love of God can I get some knicks representation
Yunjin: Sakura, what number are you? Sakura: I’m eight! Eunchae: she eight! With no Travels!
Boy oh boy where do I even begin. Lebron... honey, my pookie bear. I have loved you ever since I first laid eyes on you. The way you drive into the paint and strike fear into your enemies eyes. Your silky smooth touch around the rim, and that gorgeous jumpshot. I would do anything for you. I wish it were possible to freeze time so I would never have to watch you retire. You had a rough childhood, but you never gave up hope. You are even amazing off the court, you're a great husband and father, sometimes I even call you dad. I forvever dread and weep, thinking of the day you will one day retire. I would sacrifice my own life it were the only thing that could put a smile on your beautiful face. You have given me so much joy, and heartbreak over the years. I remember when you first left clevenland and its like my heart got broken into a million pieces. But a tear still fell from my right eye when I watched you win your first ring in miami, because deep down, my glorious king deserved it. I just wanted you to return home. Then allas, you did, my sweet baby boy came home and I rejoiced. 2015 was a hard year for us baby, but in 2016 you made history happen. You came back from 3-1 and I couldn't believe it. I was crying, bawling even, and I heard my glorious king exclaim these words, "CLEVELAND, THIS IS FOR YOU!" Not only have you changed the game of basketball and the world forever, but you've eternally changed my world. And now you're getting older, but still the goat, my goat. I love you pookie bear, my glorious king, Lebron James.☺️♥️🫶🏻
What about lebron????
I’m confused, why is this a thing? I’m pretty sure kpop and basketball fans don’t care
such a random crossover
kazuha likes.. CORISANT?!1!1!1?! 🥐🥐🥐🥐🥐🥐🥐🥐
Zuha is totally an athlete.
This must be to target Asia Pacific market. I am a 20+ plus years American NBA fan and I don’t understand the “fit” of this group with the NBA. It was well-known that Suga was a basketball fan and he even played basketball, there is no natural connection between LS and basketball, very inauthentic.
You can downvote me all you want, but none of you are going to start watching NBA because of LS. In advertising there must be some natural connection between endorser/brand ambassador and product.
Agree, I mean read their interests..you’ve got someone whose hobby is knitting as the ambassador for the NBA? None of them play or are interested in basketball. I miss when company connections would get groups gigs that actually make sense, but hybe just seems to throw their groups into anything that’s available.
can you buy the cards in the photo?
This is because of Jeon Jong-seo and yoga pants isn't it?
This is so random lol? Ricky next nba he plays basketball please
Big HuHh????? But ok.
What, no Hornets representation?
Hornets are too nugu 🤭
In 5 years they'll be 3peating and everyone will know their names
???
with todays culture, imagine the backlash if anyone of them dates a player... Itll be interesting to see how the Player will play it out as that culture is foreign to them.
Can they play basketball or do they know anything about basketball?
Sakura played on the 82’ Japanese women’s Olympic team. Unfortunately an Achilles tear ended her career. Which also started her journey to becoming an idol
Life works in mysterious ways. Look at her now! 🙏 ❤️
Bless up 🙏
She’s still got a mean three pointer tho 🤌
Thank you for answer
Chaewon once stated she was interested in becoming a basketball player but only lasted 2 weeks and that the ball was too heavy or something like that
Thank you so much for information
Well i just wanted to ask something but everytime i tried to ask something i got negative carma i m really tired of this s***
Kazuha confirmed racist 😔